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黑龙江省黑河市公共英语五级(笔试)真题一卷(含答案)学校:________班级:________姓名:________考号:________

一、1.ListeningComprehension(15题)1.PartA

Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.

听力原文:Goodmorning!

Um...AsManagingDirectorofourcompanyI'vebeenaskedtosayafewwordstoyoutodayaboutthewaythecompanyisorganized.SowhatI'vedoneistomakeasortoftable...youknow...toshowhowitisallarranged.It'sinyourbooks.Canyoufindit?

OK.Now,notallcompaniesareorganizedinthesameway,ofcourse.Theyallhavemoreorlessthesamebitsandpieces,buttheyputthemtogetherindifferentways.Infact,someManagingDirectorsarealwayschangingtheorganization,whichcanbeverydisturbingforeverybodyelseandsometimescausesawfulhold-ups.Sometimesit'snecessary,ofcourse,likewhenyoustartmakingsomethingdifferentorjoinupwithanothercompanyorsomething.Anyway,Ithinktheorganizationofmycompanyisfairlytypical,solet'stakealookathowwehaveorganizedit.

Atthetopofthescheme,aboveme,istheBoardofDirectors.Theirjobistoadministratethecompany,makegeneralpolicies,andsoon.Therearetwokindsofdirectors,actually.Onekindiswhatwecallnon-executivedirectors,whichmeansthattheyarenotfull-timeemployees.Theyarethesortofpeoplewhohavesomestandinginvariouspartsofthebusinessworldandareinapositiontohelpthecompanytosucceed.TheyonlyappearwhentherearemeetingsoftheBoard,andsomeofthemareontheboardsofothercompaniesatthesametime.Butthesecondlotofdirectors—theexecutivedirectors—arefull-timeemployeesofthecompany.Mostofthemaremanagersofourvariousdepartments,andyou'llbemeetingthemlater.

Theabsoluteheadofthecompany,ofcourse,istheChairmanoftheBoard.HeisappointedbytheBoard,andhisjobistotakethechairatmeetingsoftheshareholdersandtheBoardofDirectors,andtorepresentthecompany'sinterestsatoutsidefunctions.Hedoesnottakemuchpartintherunningofthebusiness.Heleavesmetogetonwiththejob.Mindyou,notallchairmenarelikethat.Ourlastonewasarealpain,alwayswantedeverythingdonehisownwayandhekeptoninterfering...butanyway,that'swhatthetopslotintheschemeisfor.

Thenthere'sme,theManagingDirector,orMDforshort—aslongasyoudon'tthinkI'madoctorofmedicine,haha...Um...Now,myjobistocoordinatethepoliciesdecidedbythedirectorsandseethattheyarecarriedout.Idothisthroughthevariousmanagersofdepartments—departmentalmanagers.AtthemomentI'vegotsix,andthereareslotsforthemalongthelineunderneathmeinyourscheme.Idon'tthinktheyareinanyparticularorder,sowe'llstartfromtheleftandwalkacross.Actually,they'reallgoingtocomeandtellyouabouttheirjobs.SoI'lljustsayafewwords.And...Right.Thefirstoneis...

Thespeechismainlyabouttheorganizationofthecompany.

A.TrueB.Fasle

2.Backinhisowncountry,Mr.WangstudiedC-languageandchemistry.

A.RightB.Wrong

3.Whatistheconversationmainlyabout?

A.Givingupsmoking.

B.Keepingfit.

C.Doingexercises.

D.Eatingsweets.

4.Whocanbedescribedas"amantohavehisnoseputoutofjoint"?

A.Agayman.

B.Asickman.

C.Amanwhowantstosmellaflower.

D.Amanwhofeelshurtanddepressed.

5.MrMillerdidchangesonthehouseonlyforfun.

A.RightB.Wrong

6.听力原文:Iwanttotalktodayaboutsomestudies.Theyseemtoindicatethatthereisastartlingworld-widedeclineinthenumberofamphibians,suchasfrogs,toadsandsalamanders.There'slittledoubtthatonereasonwhythenumberofamphibiansisdecliningistheirhabitatshavebeendestroyedwhenthedevelopersfillinpondsandmarshestobuildhouses.Amphibianscan'tjustmovesomewhere.Theyneedwatertolaytheireggsin.Anotherproblemisthegrowingfishindustry.Anotherrangeofpopularpoolfishsuchascarphavebeenintroducedtomanylakesandpondsallovertheworld.Raisingandsellingthesefishcanbeprofitable,butthefisheattheeggsandoffspringofamphibiansthatwerealreadylivinginthelakesandponds.Otherfactorscouldbecontributingtothedeclineincludeacidrainandthespreadofpesticideresidues.Manypesticidesthatfarmersaddedtotheircropsareeventuallywashedawaybytherainandendupinpondsandotherbodiesofwaterwhereamphibianslive.Amphibiansareespeciallyvulnerabletopesticidesdissolvedinthewaterbecauseoftheirmoistskins.Watercanpassthroughamphibiansallowingtoxinsdissolvedinthewatertoentertheamphibians'body.

Whatdoesthespeakermainlydiscuss?

A.Thedistributionofdifferentspeciesofamphibians.

B.Possiblereasonsforreductioninthenumberofamphibians.

C.Theeffectsofenvironmentalchangeonthefishindustry.

D.Guidelinesfortheresponsibleuseofpesticides.

7.Whatwillthespeakerdiscussfirst?

8.听力原文:Thehumannosehasgiventothelanguagesoftheworldmanyinterestingexpressions.Ofcourse,thisisnotsurprising.Withoutthenose,wecouldnotbreathenorsmell.Itisapartofthefacethatgivesapersonspecialcharacter.CyranodeBergeracsaidthatalargenoseshowedagreatmancourageous,courteous,manly,andintellectual.

Afamouswomanpoetwishedthatshehadtwonosestosmellarose!BlaisePascal,aFrenchphilosopher,madeaninterestingcommentaboutCleopatra'snose.Ifithadbeenshorter,hesaid,itwouldhavechangedthewholefaceoftheworld!

Historically,man'snosehashadaprincipalroleinhisimagination.Manhasreferredtothenoseinmanywaystoexpresshisemotions.Expressionsconcerningthenoserefertohumanweakness:anger,pride,jealousyandrevenge.

InEnglishthereareanumberofphrasesaboutthenose.Forexample,toholdupone'snoseexpressesabasichumanfeeling—pride.Peoplecanholduptheirnosesatpeople,things,andplaces.

Thephrase,tobeledaroundbythenose,showsman'sweakness.Apersonwhoisledaroundbythenoseletsotherpeoplecontrolhim.Ontheotherhand,apersonwhofollowshisnoseletshisinstinctguidehim.

Forthehumanemotionofrejection,thephrasetohaveone'snoseputoutofjointisverydescriptive.Theexpressionappliestopersonswhohavebeenturnedasidebecauseofarival.Theirprideishurtandtheyfeelrejected.Thisexpressionisnotnew.ItwasusedbyErasmusin1542.

ThisisonlyasamplingofexpressionsinEnglishdealingwiththenose.Thereareanumberofothers.However,itshouldbeasplainasthenoseonyourfacethatthenoseismorethananorganforbreathingandsmelling!

Whatisthispassagemainlyabout?

A.Thehumannoseasanorganforbreathingandsmelling.

B.Thenoseprovidinguswithvariousexpressions.

C.Awomanpoet'swishtohavetwonoses.

D.InterestingcommentsmadeonCleopatra'snose.

9.听力原文:M:Doyouthinkwomenaregenerallybetteratcertainthingsthanmen?

W:Well,itseemstomewomenaremuchbetteratdealingwithmorethanonethingatatime.Idon'tknowwhetherthishastodowiththedifferenceintheirbrainorwhetherit'sjusthowtheyhavetocopemoreoftenwithmorethanonething.Forexample,itisusuallywomenwhowork,havebabies,lookafterthebabiesandtakethemainresponsibilityforlookingafterthehome.Andmaybeit'spracticingallthatmakeswomenbebetterabletodomorethanonethingatatime.Men,itseemstome,canonlyconcentrateononethingatatime,includingboringdomesticthingslikewashingthedishes.Ifafriendofminewhoisamanwashesthedisheshe'llfinditquitedifficulttoconductaconversationatthesametime,whereasifI'mdoingthedishesI'malwaystalkingtosomeone,probablycookingsomethingaswell,andfindingthatnottoostressful.

M:Doyouthinkwomenaremoreinterestedinpersonalrelationshipsthanmen?

W:Generally,yes,thoughagainIdon'tknowifthisisbecausethatfromanearlyagetheyaretaughttopleaseotherpeople,whereasmenarealwaystaughttopleasethemselves.Ithinkrelationshipsaremorecentraltomostwomen'slives.Forexample,Ithinkmendon'thaveverygoodconversationswitheachother,whereaswomendo.Ifyoulistentowomentalking,oftentheywillbehaving,afterarelativelyshorttimeofknowingeachother,fairlypersonalandtruthfulconversations,whereasmenhaveconversationsnotaboutwhatI'dcallrealthings.Theywilltalkabouttheirworkinaverysuperficialway,ortheirinterestsinaverysuperficialway,forexample,andfootballisthe—um—justasortofwayformentorelatetoeachotherwithoutactuallysayinganythingimportant,itappearstome.

Accordingtothewoman,whywomenaremuchbetteratdealingwithmorethanonethingatatime?

A.Shedoesn'tknowthereasonexactly.

B.Becausewomenaresmarterthanmen.

C.Becausewomenhavemorethingstodealwiththanmen.

D.Becausemenalwaysrefusetodealwithmorethanonethingatthesametime.

10.Whocanbedescribedas"amantohavehisnoseputoutofjoint"?

A.Agayman.

B.Asickman.

C.Amanwhowantstosmellaflower.

D.Amanwhofeelshurtanddepressed.

11.HowmanypeopledependonlocalriceandfoodinSouthAsiacurrently?

A.Morethan150millionpeople.

B.Lessthan150millionpeople.

C.About100millionpeople.

D.About120millionpeople.

12.WhatdoesDr.Huberthinkaccomplishthesameobjective?

13.PartA

Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.

听力原文:Hello,everyone.TodayIwillintroduceyouthelearningchainsinBritain.Herethechainsrefertoschoolslinkedtogetheraspartofagroup.Theycanofferstudentsmanypracticaladvantages.

Whenpeopleareaskedtonamealanguageschool,moreoftenthannot,theythinkofoneofthelargeinternationalchainsofschools.Somearevastlanguageteachingorganizationswithschoolsinmanydifferentcountriesandmayteachjustonelanguage.

Oneofthemainstrengthsofthesechainsisthefactthattheirnameisfamiliartopeopleallovertheworld.Thiscanbeabigadvantageintheconfusingworldoflanguagelearning.Moststudentsarebewilderedbymelargechoiceofschoolsandcoursesonoffer,bothathomeandabroad,andsomanyprefertochooseaschoolwhichhasafamiliarnameandanestablishedreputation.Chainschoolsknowthis,andpartoftheirsuccessisduetoeffectivemarketingandadvertising,whichhelpstokeeptheirnamewell-known.

Butchainschoolsshouldnotbedismissedbyseriousstudentsjustbecausetheyuseclevermarketingtechniques.Theyhaveotherimportantstrengthenswhichcanprovideadvantagestostudents.Aschoolisonlyasgoodasitsteachersandfacilities,andmanychainsofferveryhighstandardsinboth.Morechainsrequirethattheirteachershaveinternationallyrecognizedqualificationsandamaximumamountofteachingexperience.Itisimportantforchainstomaintainthesestandardsatallschools,becausethereputationofthewholechaincanbeaffectedifoneschoolperformsbadly.

Studentsalsobenefitfromthestandardizedstructureofchains.Mostchainsusethesametextbooksinalltheirschools,andoftentheyproducetheirowncourseworkmaterials.Theyalsoorganizetheircoursesinmesamewaywhichmeansthatstartingdatesandcourselengthsareusuallythesameatallschools.

Forstudents,oneofthemainadvantagesofthisstandardizedstructureissimplicity.IfyoucannotdecidewhethertostudyintheU.S.orBritain,forexample,mostchainsallowstudentstostarttheirlanguagecourseatoneschoolandcontinueatanother,sotheycanexperiencedifferentregionsordifferentcountries,aspartofthesamestudytrip.

Chainschoolstendtobelargerthansinglecenterschools,whichcanalsohaveadvantagesforstudents.Withlargernumbersofstudents,schooladministratorscanachieveabettermixtureofnationalitiesinclassrooms.Thismeansthatstudentscanavoidbeingwithotherstudentswhospeaktheirlanguage.Thisgivesthemthechancetomeetstudentsfromothercountries,andtopracticetheirEnglishwiththem.

Somechainsofferstudentsaverysimplebookingandenrolmentprocedurewhichisalsouseful.Applicationformsandenrolmentproceduresarethesameforallschools,sostudentsneedonlysupplytheirdetailsonce.

Studentsmayfindthattheycanbooktheircourseabroadthrougharepresentativeofachainschoolintheirowntownorcity.Otherchainsofferacentralizedbookingfacility,sostudentsonlyhavetocontactonecentertomakeabookinganywhereintheworld.

Chainschoolsoftenoperateindifferentlocations,whereasasingleschoolislikelytobebasedpermanentlyinonebuilding.Manychainschoolsoperatetemporaryschools,particularlyduringthesummerholidays.InBritain,theyoftenusesecondaryschoolpremiseswhichareemptyduringtheschoolholidays.

StudyingEnglishinanEnglish-speakingcountryisthemosteffectivewaytolearnthelanguage,butformanystudentsthisisonlyonestageoftheirlearningcareer.Moststudentsstartlearning

A.TrueB.Fasle

14.PartB

Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.

听力原文:Doyoufindgettingupinthemorningdifficultandpainful?Thismightbecalledlaziness,butDr.Kleimanhasanewexplanation.Hehasprovedthateveryonehasadailyenergycycle.

Duringmehourswhenyoulaborthroughyourworkyoumaysaythatyou're"hot".That'strue.Thetimeofdaywhenyoufeelmostenergeticiswhenyourcycleofbodytemperatureisatitspeak.Forsomepeoplethepeakcomesduringtheforenoon.Forothersitcomesintheafternoonorevening.Noonehasdiscoveredwhythisisso.Thepossibleexplanationisthatoneisathistemperature-and-energypeakintheevening.Muchfamilyquarrelingendswhenhusbandsandwivesrealizewhattheseenergycyclesmean,andwhichcycleeachmemberofthefamilyhas.

Youcan'tchangeyourenergycycle,butyoucanlearntomakeyourlifefititbetter.Habitcanhelp,Dr.Kleimanbelieves.Maybeyou'resleepyintheeveningbutfeelyoumuststayuplateanyway.Counteractyourcycletosomeextentbyhabituallystayinguplaterthanyouwantto.Ifyourenergyislowinthemorningbutyouhaveanimportantjobtodoearlyintheday,risebeforeyourusualhour.Thiswon'tchangeyourcycle,butyou'llgetupandworkbetteratyourlowpoint.

Getofftoaslowstartwhichsavesyourenergy.Getupwithaleisurelyyawnandstretch.Sitontheedgeofthebedaminutebeforeputtingyourfeetonthefloor.Avoidthetroubleforcleanclothesbylayingthemoutthenightbefore.Wheneverpossible,doroutineworkintheafternoonandsavetasksrequiringmoreenergyorconcentrationforyoursharperhours.

Whatshouldonedoifhewantstoworkmoreefficientlyathislowpointinthemorning?

A.Changehisenergycycle.

B.Overcomehislaziness.

C.Getupearlierthanusual.

D.Gotobedearlier.

15.听力原文:Now,letmefirstgiveyouabriefintroductiontotheAmericanpoet,EmilyDickinson.EmilyDickinsonwasAmerica'sbest-knownfemalepoetandoneoftheforemostauthorsinAmericanliterature.BorninAmherst,Massachusetts,Dickinsonwasthemiddlechildofaprominentlawyerandone-termUnitedStatescongressionalrepresentative,EdwardDickinson,andhiswife.EmilyNorcrossDickinson.From1840to1847sheattendedtheAmherstAcademy.andfrom1847to1848shestudiedattheMountHolyokeFemaleSeminary(nowMountHolyokeCollege)inSouthHadley,afewtripstoBostonforeyetreatmentsintheearly1860s。DickinsonremainedinAmherst.livinginthesamehouseonMainStreetfrom1855untilherdeath.Duringherlifetime,shepublishedonlyabout10ofhernearly2,000poems,innewspapers,Civilwarjournais,andapoetryanthology.ThefirstvolumeofPoemsofEmilyDickinsonwaspublishedin1890,afterDickinson'sdeath.

AlthoughfewofDickinson'spoemswereformallypublishedduringherlifetime,sheherself“published”bysendingoutatleastone-thirdofherpoemsinthemorethan1,000lettersshewrotetoatleast100differentcorrespondents.Dickinson'smethodofbindingabout800ofherpoemsinto40manuscript.booksanddistributingseveralhundredoftheminlettersisnowwidelyrecognizedasherparticularform.ofself-publication.Shealsoreadherpoemsaloudtoseveralpeople,includinghercousinsLouiseandFrancesNorcross,overaperiodofthreedecades.

Well.that'sallaboutherlife.Nowshallweconcentrateonherfamouspoem,“SuccessisCountedSweetest”.

InwhichstatewasEmilyDicksonborn?

A.Michigan.B.Ohio.C.Massachusetts.D.Washington.

二、2.UseofEnglish(10题)16.

【C4】

17.(50)

18.(48)

19.

【C6】

20.

【C17】

21.Childrenwhogriptheirpenstooclosetothewritingpointarelikelytobeatadisadvantageinexaminations,【C1】______tothefirstseriousinvestigationintothewayinwhichwritingtechniquecandramaticallyaffecteducationalachievement.

Thesurveyof643childrenandadults,rankingfrompre-schoolto40-plus,alsosuggests【C2】______penholdingtechniqueshavedeterioratedsharplyoveronegeneration,withteachersnowpayingfar【C3】______attentiontocorrectpengripandhandwritingstyle.

StephanieThomas,alearningsupportteacher【C4】______findingshavebeenpublished,wasinspiredtoinvestigatethisarea【C5】______henoticedthatthosestudentswhohadthemosttroublewithspelling【C6】______hadapoorpengrip.WhileMr.Thomascouldnotestablishasignificantstatisticallink【C7】______pen-holdingstyle.andaccuracyinspelling,he【C8】______findhugedifferencesintechniquebetweentheyoungchildrenandthematureadults,andadefinite【C9】______betweennear-pointgrippingandslow,illegiblewriting.

Peoplewho【C10】______theirpensatthewritingpointalsoshowothercharacteristics【C11】______inhibitlearning,【C12】______aspoorposture,leaningtoo【C13】______tothedesk,usingfourfingerstogripthepen【C14】______thanthree,andclumsypositioningofthethumb(whichcanobscure【C15】______isbeingwritten).

Mr.Thomasbelievesthatthe【C16】______betweenelderandyoungerwritersis【C17】______toodramatictobeaccountedforsimplybythepossibilitythatpeoplegetbetteratwritingastheygrow【C18】______.Heattributesittoafailuretoteachthemosteffectivemethods,pointingoutthatthedifferencesbetween【C19】______groupscoincideswiththeabandonmentofformalhandwritinginstructioninclassroomsinthesixties."The30-year-oldshowedahugediversityofgrips,【C20】______theover40sgroupallhadauniform.'tripod'grip."

【C1】

22.(38)

23.(47)

24.

【C10】

25.

【C16】

三、3.ReadingComprehension(15题)26.PartC

Directions:Answerquestions71-80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

Answerquestions71~80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,B,CorDandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

A=BewitchedB=SavingPrivateRyanC=TeamAmerica:WorldPoliceD=Godfather

Whichmovie...

tellsthestoryaboutthelastgreatwar?71.______

illustrateshowviolencecandestroyahumansoul?72.______

describestheimageofAmericaasthedominatefigureintheworld?73.______

influencesmostmoviesconcerningthecriminalelementsnowadays?74.______

representsthetensionrelationbetweenAmericaandFrance?75.______

isconsideredasthetopfivemoviesallthetime?76.______

tellsthestoryaboutretrievingthelastoneoffourbrothersinthewar?77.______

describesthestoryofarealwitchwhowasaskedtoacttheroleofanimaginarywitchaccidentally?78.______

wassimplyregardedasamovieaboutgangstersonce?79.______

wasadaptedfromaclassicTVsituationcomedy?80.______

ABewitched

"Bewitched"isapainfullyembarrassingremakeoftheclassicTVsitcomthatranonABCfrom1964-1972.Theseries,abouta"mixed"marriagebetweenahigh-flyingsorceressandanearthboundmortal,boastssomeofthemostfamiliarandiconicimagesintelevisionhistory.

WriterNoraEphronhasover-thoughttheconcepttosuchanextentthatshehasmanagedtostripawaymostoftheelementsthatmadetheseriesworkinthefastplace.Themovieisn'ttechnicallya"remake"of"Bewitched"sincethewitchplayedbyNicoleKidmanisn'ttheSamanthaStevensoftheseriesbutratherasinglewomannamedIsabelBigelowwhogetstoplaySamanthaStephensonTV.It'sallverychicandcomplicated,yousee,butthestorygoessomethinglikethis.tiredofthelifeofinstantgratificationthatwitchcraftsoeasilyaffordsher,Isabelhasdecidedtostrikeoutonherownasatotallyself-reliantmortal,movingintoatracthomeintheSanFernandoValleyandvowingtogetthroughtheremainderofherdayswithoutthebenefitofwitchcraft.Oneafternoonwhileatabookstore,sheisspottedbyoneJackWyatt,apompous,self-centeredmovieactorwhosecareerandpersonallifehavebothbeeninthetankoflateandwhoishopingtoatleastjumpstarttheformerbytakingontheroleofDarrinStevensinanewversionoftheoldseries.OneglimpseofIsabel'snose-twitchingabilityconvinceshimthatthisnon-actresswouldbeperfectforthepart,sowewindup,intruePirandellianfashion,withafictionalTVwitchbeingplayedbyanhonest-to-Godreallifewitch.

BSavingPrivateRyan

WorldWarIIwasapivotaleventofthe20thcenturyandadefiningmomentforAmericaandtheworld.Itshiftedthebordersoftheglobe.Itforeverchangedthosewholivedthroughit,andshapedgenerationstocome.Ithasbeencalled"thelastgreatwar".

NothingcouldhavepreparedthesoldiersatOmahaBeachforthebattletheyareabouttowage.Filledwithhopeandresolve,noneofthemknowsiftheywillsurvivethesmallstripofbeachaheadofthem.AshiseyesscantheNormandycoast,CaptainJohnMiller(TOMHANKS)believesthatgettinghimselfandhismenpastthegauntletisthegreatestchallengehehasfacedinthewar.Buthismostdifficulttaskstillliesahead.

Evenasthealliedforcesbegintogetafootholda

27.PartB

Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.

66.______

Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.

67.______

Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius—youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."

68.______

"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."

Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.OneofthosefellowinvestorsisaformerIMScolleague,ChristianTourres,nowsalesdirectoratAdidas."We'reprettycomplementarybecauseI'mabitofadreamer,soit'sgoodtohavesomebodyknockingonyourheadtoremindyouthere'sabudget,"saysLouis-Dreyfus.

Commutingtothefirm

28.

Inpolitics,astronautsaregenerally______.

A.democratsB.republicansC.conservativesD.communists

29.(75)

30.(80)

31.(76)

32.(79)

33.

WhatisNOTtrueabouttheeightgirls?

A.Theyareallbetween12and17.

B.Theyhavetrieda

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