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黑龙江省黑河市公共英语五级(笔试)真题一卷(含答案)学校:________班级:________姓名:________考号:________
一、1.ListeningComprehension(15题)1.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
听力原文:Goodmorning!
Um...AsManagingDirectorofourcompanyI'vebeenaskedtosayafewwordstoyoutodayaboutthewaythecompanyisorganized.SowhatI'vedoneistomakeasortoftable...youknow...toshowhowitisallarranged.It'sinyourbooks.Canyoufindit?
OK.Now,notallcompaniesareorganizedinthesameway,ofcourse.Theyallhavemoreorlessthesamebitsandpieces,buttheyputthemtogetherindifferentways.Infact,someManagingDirectorsarealwayschangingtheorganization,whichcanbeverydisturbingforeverybodyelseandsometimescausesawfulhold-ups.Sometimesit'snecessary,ofcourse,likewhenyoustartmakingsomethingdifferentorjoinupwithanothercompanyorsomething.Anyway,Ithinktheorganizationofmycompanyisfairlytypical,solet'stakealookathowwehaveorganizedit.
Atthetopofthescheme,aboveme,istheBoardofDirectors.Theirjobistoadministratethecompany,makegeneralpolicies,andsoon.Therearetwokindsofdirectors,actually.Onekindiswhatwecallnon-executivedirectors,whichmeansthattheyarenotfull-timeemployees.Theyarethesortofpeoplewhohavesomestandinginvariouspartsofthebusinessworldandareinapositiontohelpthecompanytosucceed.TheyonlyappearwhentherearemeetingsoftheBoard,andsomeofthemareontheboardsofothercompaniesatthesametime.Butthesecondlotofdirectors—theexecutivedirectors—arefull-timeemployeesofthecompany.Mostofthemaremanagersofourvariousdepartments,andyou'llbemeetingthemlater.
Theabsoluteheadofthecompany,ofcourse,istheChairmanoftheBoard.HeisappointedbytheBoard,andhisjobistotakethechairatmeetingsoftheshareholdersandtheBoardofDirectors,andtorepresentthecompany'sinterestsatoutsidefunctions.Hedoesnottakemuchpartintherunningofthebusiness.Heleavesmetogetonwiththejob.Mindyou,notallchairmenarelikethat.Ourlastonewasarealpain,alwayswantedeverythingdonehisownwayandhekeptoninterfering...butanyway,that'swhatthetopslotintheschemeisfor.
Thenthere'sme,theManagingDirector,orMDforshort—aslongasyoudon'tthinkI'madoctorofmedicine,haha...Um...Now,myjobistocoordinatethepoliciesdecidedbythedirectorsandseethattheyarecarriedout.Idothisthroughthevariousmanagersofdepartments—departmentalmanagers.AtthemomentI'vegotsix,andthereareslotsforthemalongthelineunderneathmeinyourscheme.Idon'tthinktheyareinanyparticularorder,sowe'llstartfromtheleftandwalkacross.Actually,they'reallgoingtocomeandtellyouabouttheirjobs.SoI'lljustsayafewwords.And...Right.Thefirstoneis...
Thespeechismainlyabouttheorganizationofthecompany.
A.TrueB.Fasle
2.Backinhisowncountry,Mr.WangstudiedC-languageandchemistry.
A.RightB.Wrong
3.Whatistheconversationmainlyabout?
A.Givingupsmoking.
B.Keepingfit.
C.Doingexercises.
D.Eatingsweets.
4.Whocanbedescribedas"amantohavehisnoseputoutofjoint"?
A.Agayman.
B.Asickman.
C.Amanwhowantstosmellaflower.
D.Amanwhofeelshurtanddepressed.
5.MrMillerdidchangesonthehouseonlyforfun.
A.RightB.Wrong
6.听力原文:Iwanttotalktodayaboutsomestudies.Theyseemtoindicatethatthereisastartlingworld-widedeclineinthenumberofamphibians,suchasfrogs,toadsandsalamanders.There'slittledoubtthatonereasonwhythenumberofamphibiansisdecliningistheirhabitatshavebeendestroyedwhenthedevelopersfillinpondsandmarshestobuildhouses.Amphibianscan'tjustmovesomewhere.Theyneedwatertolaytheireggsin.Anotherproblemisthegrowingfishindustry.Anotherrangeofpopularpoolfishsuchascarphavebeenintroducedtomanylakesandpondsallovertheworld.Raisingandsellingthesefishcanbeprofitable,butthefisheattheeggsandoffspringofamphibiansthatwerealreadylivinginthelakesandponds.Otherfactorscouldbecontributingtothedeclineincludeacidrainandthespreadofpesticideresidues.Manypesticidesthatfarmersaddedtotheircropsareeventuallywashedawaybytherainandendupinpondsandotherbodiesofwaterwhereamphibianslive.Amphibiansareespeciallyvulnerabletopesticidesdissolvedinthewaterbecauseoftheirmoistskins.Watercanpassthroughamphibiansallowingtoxinsdissolvedinthewatertoentertheamphibians'body.
Whatdoesthespeakermainlydiscuss?
A.Thedistributionofdifferentspeciesofamphibians.
B.Possiblereasonsforreductioninthenumberofamphibians.
C.Theeffectsofenvironmentalchangeonthefishindustry.
D.Guidelinesfortheresponsibleuseofpesticides.
7.Whatwillthespeakerdiscussfirst?
8.听力原文:Thehumannosehasgiventothelanguagesoftheworldmanyinterestingexpressions.Ofcourse,thisisnotsurprising.Withoutthenose,wecouldnotbreathenorsmell.Itisapartofthefacethatgivesapersonspecialcharacter.CyranodeBergeracsaidthatalargenoseshowedagreatmancourageous,courteous,manly,andintellectual.
Afamouswomanpoetwishedthatshehadtwonosestosmellarose!BlaisePascal,aFrenchphilosopher,madeaninterestingcommentaboutCleopatra'snose.Ifithadbeenshorter,hesaid,itwouldhavechangedthewholefaceoftheworld!
Historically,man'snosehashadaprincipalroleinhisimagination.Manhasreferredtothenoseinmanywaystoexpresshisemotions.Expressionsconcerningthenoserefertohumanweakness:anger,pride,jealousyandrevenge.
InEnglishthereareanumberofphrasesaboutthenose.Forexample,toholdupone'snoseexpressesabasichumanfeeling—pride.Peoplecanholduptheirnosesatpeople,things,andplaces.
Thephrase,tobeledaroundbythenose,showsman'sweakness.Apersonwhoisledaroundbythenoseletsotherpeoplecontrolhim.Ontheotherhand,apersonwhofollowshisnoseletshisinstinctguidehim.
Forthehumanemotionofrejection,thephrasetohaveone'snoseputoutofjointisverydescriptive.Theexpressionappliestopersonswhohavebeenturnedasidebecauseofarival.Theirprideishurtandtheyfeelrejected.Thisexpressionisnotnew.ItwasusedbyErasmusin1542.
ThisisonlyasamplingofexpressionsinEnglishdealingwiththenose.Thereareanumberofothers.However,itshouldbeasplainasthenoseonyourfacethatthenoseismorethananorganforbreathingandsmelling!
Whatisthispassagemainlyabout?
A.Thehumannoseasanorganforbreathingandsmelling.
B.Thenoseprovidinguswithvariousexpressions.
C.Awomanpoet'swishtohavetwonoses.
D.InterestingcommentsmadeonCleopatra'snose.
9.听力原文:M:Doyouthinkwomenaregenerallybetteratcertainthingsthanmen?
W:Well,itseemstomewomenaremuchbetteratdealingwithmorethanonethingatatime.Idon'tknowwhetherthishastodowiththedifferenceintheirbrainorwhetherit'sjusthowtheyhavetocopemoreoftenwithmorethanonething.Forexample,itisusuallywomenwhowork,havebabies,lookafterthebabiesandtakethemainresponsibilityforlookingafterthehome.Andmaybeit'spracticingallthatmakeswomenbebetterabletodomorethanonethingatatime.Men,itseemstome,canonlyconcentrateononethingatatime,includingboringdomesticthingslikewashingthedishes.Ifafriendofminewhoisamanwashesthedisheshe'llfinditquitedifficulttoconductaconversationatthesametime,whereasifI'mdoingthedishesI'malwaystalkingtosomeone,probablycookingsomethingaswell,andfindingthatnottoostressful.
M:Doyouthinkwomenaremoreinterestedinpersonalrelationshipsthanmen?
W:Generally,yes,thoughagainIdon'tknowifthisisbecausethatfromanearlyagetheyaretaughttopleaseotherpeople,whereasmenarealwaystaughttopleasethemselves.Ithinkrelationshipsaremorecentraltomostwomen'slives.Forexample,Ithinkmendon'thaveverygoodconversationswitheachother,whereaswomendo.Ifyoulistentowomentalking,oftentheywillbehaving,afterarelativelyshorttimeofknowingeachother,fairlypersonalandtruthfulconversations,whereasmenhaveconversationsnotaboutwhatI'dcallrealthings.Theywilltalkabouttheirworkinaverysuperficialway,ortheirinterestsinaverysuperficialway,forexample,andfootballisthe—um—justasortofwayformentorelatetoeachotherwithoutactuallysayinganythingimportant,itappearstome.
Accordingtothewoman,whywomenaremuchbetteratdealingwithmorethanonethingatatime?
A.Shedoesn'tknowthereasonexactly.
B.Becausewomenaresmarterthanmen.
C.Becausewomenhavemorethingstodealwiththanmen.
D.Becausemenalwaysrefusetodealwithmorethanonethingatthesametime.
10.Whocanbedescribedas"amantohavehisnoseputoutofjoint"?
A.Agayman.
B.Asickman.
C.Amanwhowantstosmellaflower.
D.Amanwhofeelshurtanddepressed.
11.HowmanypeopledependonlocalriceandfoodinSouthAsiacurrently?
A.Morethan150millionpeople.
B.Lessthan150millionpeople.
C.About100millionpeople.
D.About120millionpeople.
12.WhatdoesDr.Huberthinkaccomplishthesameobjective?
13.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
听力原文:Hello,everyone.TodayIwillintroduceyouthelearningchainsinBritain.Herethechainsrefertoschoolslinkedtogetheraspartofagroup.Theycanofferstudentsmanypracticaladvantages.
Whenpeopleareaskedtonamealanguageschool,moreoftenthannot,theythinkofoneofthelargeinternationalchainsofschools.Somearevastlanguageteachingorganizationswithschoolsinmanydifferentcountriesandmayteachjustonelanguage.
Oneofthemainstrengthsofthesechainsisthefactthattheirnameisfamiliartopeopleallovertheworld.Thiscanbeabigadvantageintheconfusingworldoflanguagelearning.Moststudentsarebewilderedbymelargechoiceofschoolsandcoursesonoffer,bothathomeandabroad,andsomanyprefertochooseaschoolwhichhasafamiliarnameandanestablishedreputation.Chainschoolsknowthis,andpartoftheirsuccessisduetoeffectivemarketingandadvertising,whichhelpstokeeptheirnamewell-known.
Butchainschoolsshouldnotbedismissedbyseriousstudentsjustbecausetheyuseclevermarketingtechniques.Theyhaveotherimportantstrengthenswhichcanprovideadvantagestostudents.Aschoolisonlyasgoodasitsteachersandfacilities,andmanychainsofferveryhighstandardsinboth.Morechainsrequirethattheirteachershaveinternationallyrecognizedqualificationsandamaximumamountofteachingexperience.Itisimportantforchainstomaintainthesestandardsatallschools,becausethereputationofthewholechaincanbeaffectedifoneschoolperformsbadly.
Studentsalsobenefitfromthestandardizedstructureofchains.Mostchainsusethesametextbooksinalltheirschools,andoftentheyproducetheirowncourseworkmaterials.Theyalsoorganizetheircoursesinmesamewaywhichmeansthatstartingdatesandcourselengthsareusuallythesameatallschools.
Forstudents,oneofthemainadvantagesofthisstandardizedstructureissimplicity.IfyoucannotdecidewhethertostudyintheU.S.orBritain,forexample,mostchainsallowstudentstostarttheirlanguagecourseatoneschoolandcontinueatanother,sotheycanexperiencedifferentregionsordifferentcountries,aspartofthesamestudytrip.
Chainschoolstendtobelargerthansinglecenterschools,whichcanalsohaveadvantagesforstudents.Withlargernumbersofstudents,schooladministratorscanachieveabettermixtureofnationalitiesinclassrooms.Thismeansthatstudentscanavoidbeingwithotherstudentswhospeaktheirlanguage.Thisgivesthemthechancetomeetstudentsfromothercountries,andtopracticetheirEnglishwiththem.
Somechainsofferstudentsaverysimplebookingandenrolmentprocedurewhichisalsouseful.Applicationformsandenrolmentproceduresarethesameforallschools,sostudentsneedonlysupplytheirdetailsonce.
Studentsmayfindthattheycanbooktheircourseabroadthrougharepresentativeofachainschoolintheirowntownorcity.Otherchainsofferacentralizedbookingfacility,sostudentsonlyhavetocontactonecentertomakeabookinganywhereintheworld.
Chainschoolsoftenoperateindifferentlocations,whereasasingleschoolislikelytobebasedpermanentlyinonebuilding.Manychainschoolsoperatetemporaryschools,particularlyduringthesummerholidays.InBritain,theyoftenusesecondaryschoolpremiseswhichareemptyduringtheschoolholidays.
StudyingEnglishinanEnglish-speakingcountryisthemosteffectivewaytolearnthelanguage,butformanystudentsthisisonlyonestageoftheirlearningcareer.Moststudentsstartlearning
A.TrueB.Fasle
14.PartB
Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.
听力原文:Doyoufindgettingupinthemorningdifficultandpainful?Thismightbecalledlaziness,butDr.Kleimanhasanewexplanation.Hehasprovedthateveryonehasadailyenergycycle.
Duringmehourswhenyoulaborthroughyourworkyoumaysaythatyou're"hot".That'strue.Thetimeofdaywhenyoufeelmostenergeticiswhenyourcycleofbodytemperatureisatitspeak.Forsomepeoplethepeakcomesduringtheforenoon.Forothersitcomesintheafternoonorevening.Noonehasdiscoveredwhythisisso.Thepossibleexplanationisthatoneisathistemperature-and-energypeakintheevening.Muchfamilyquarrelingendswhenhusbandsandwivesrealizewhattheseenergycyclesmean,andwhichcycleeachmemberofthefamilyhas.
Youcan'tchangeyourenergycycle,butyoucanlearntomakeyourlifefititbetter.Habitcanhelp,Dr.Kleimanbelieves.Maybeyou'resleepyintheeveningbutfeelyoumuststayuplateanyway.Counteractyourcycletosomeextentbyhabituallystayinguplaterthanyouwantto.Ifyourenergyislowinthemorningbutyouhaveanimportantjobtodoearlyintheday,risebeforeyourusualhour.Thiswon'tchangeyourcycle,butyou'llgetupandworkbetteratyourlowpoint.
Getofftoaslowstartwhichsavesyourenergy.Getupwithaleisurelyyawnandstretch.Sitontheedgeofthebedaminutebeforeputtingyourfeetonthefloor.Avoidthetroubleforcleanclothesbylayingthemoutthenightbefore.Wheneverpossible,doroutineworkintheafternoonandsavetasksrequiringmoreenergyorconcentrationforyoursharperhours.
Whatshouldonedoifhewantstoworkmoreefficientlyathislowpointinthemorning?
A.Changehisenergycycle.
B.Overcomehislaziness.
C.Getupearlierthanusual.
D.Gotobedearlier.
15.听力原文:Now,letmefirstgiveyouabriefintroductiontotheAmericanpoet,EmilyDickinson.EmilyDickinsonwasAmerica'sbest-knownfemalepoetandoneoftheforemostauthorsinAmericanliterature.BorninAmherst,Massachusetts,Dickinsonwasthemiddlechildofaprominentlawyerandone-termUnitedStatescongressionalrepresentative,EdwardDickinson,andhiswife.EmilyNorcrossDickinson.From1840to1847sheattendedtheAmherstAcademy.andfrom1847to1848shestudiedattheMountHolyokeFemaleSeminary(nowMountHolyokeCollege)inSouthHadley,afewtripstoBostonforeyetreatmentsintheearly1860s。DickinsonremainedinAmherst.livinginthesamehouseonMainStreetfrom1855untilherdeath.Duringherlifetime,shepublishedonlyabout10ofhernearly2,000poems,innewspapers,Civilwarjournais,andapoetryanthology.ThefirstvolumeofPoemsofEmilyDickinsonwaspublishedin1890,afterDickinson'sdeath.
AlthoughfewofDickinson'spoemswereformallypublishedduringherlifetime,sheherself“published”bysendingoutatleastone-thirdofherpoemsinthemorethan1,000lettersshewrotetoatleast100differentcorrespondents.Dickinson'smethodofbindingabout800ofherpoemsinto40manuscript.booksanddistributingseveralhundredoftheminlettersisnowwidelyrecognizedasherparticularform.ofself-publication.Shealsoreadherpoemsaloudtoseveralpeople,includinghercousinsLouiseandFrancesNorcross,overaperiodofthreedecades.
Well.that'sallaboutherlife.Nowshallweconcentrateonherfamouspoem,“SuccessisCountedSweetest”.
InwhichstatewasEmilyDicksonborn?
A.Michigan.B.Ohio.C.Massachusetts.D.Washington.
二、2.UseofEnglish(10题)16.
【C4】
17.(50)
18.(48)
19.
【C6】
20.
【C17】
21.Childrenwhogriptheirpenstooclosetothewritingpointarelikelytobeatadisadvantageinexaminations,【C1】______tothefirstseriousinvestigationintothewayinwhichwritingtechniquecandramaticallyaffecteducationalachievement.
Thesurveyof643childrenandadults,rankingfrompre-schoolto40-plus,alsosuggests【C2】______penholdingtechniqueshavedeterioratedsharplyoveronegeneration,withteachersnowpayingfar【C3】______attentiontocorrectpengripandhandwritingstyle.
StephanieThomas,alearningsupportteacher【C4】______findingshavebeenpublished,wasinspiredtoinvestigatethisarea【C5】______henoticedthatthosestudentswhohadthemosttroublewithspelling【C6】______hadapoorpengrip.WhileMr.Thomascouldnotestablishasignificantstatisticallink【C7】______pen-holdingstyle.andaccuracyinspelling,he【C8】______findhugedifferencesintechniquebetweentheyoungchildrenandthematureadults,andadefinite【C9】______betweennear-pointgrippingandslow,illegiblewriting.
Peoplewho【C10】______theirpensatthewritingpointalsoshowothercharacteristics【C11】______inhibitlearning,【C12】______aspoorposture,leaningtoo【C13】______tothedesk,usingfourfingerstogripthepen【C14】______thanthree,andclumsypositioningofthethumb(whichcanobscure【C15】______isbeingwritten).
Mr.Thomasbelievesthatthe【C16】______betweenelderandyoungerwritersis【C17】______toodramatictobeaccountedforsimplybythepossibilitythatpeoplegetbetteratwritingastheygrow【C18】______.Heattributesittoafailuretoteachthemosteffectivemethods,pointingoutthatthedifferencesbetween【C19】______groupscoincideswiththeabandonmentofformalhandwritinginstructioninclassroomsinthesixties."The30-year-oldshowedahugediversityofgrips,【C20】______theover40sgroupallhadauniform.'tripod'grip."
【C1】
22.(38)
23.(47)
24.
【C10】
25.
【C16】
三、3.ReadingComprehension(15题)26.PartC
Directions:Answerquestions71-80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
Answerquestions71~80byreferringtothefollowinggames.
Note:AnswereachquestionbychoosingA,B,CorDandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.
A=BewitchedB=SavingPrivateRyanC=TeamAmerica:WorldPoliceD=Godfather
Whichmovie...
tellsthestoryaboutthelastgreatwar?71.______
illustrateshowviolencecandestroyahumansoul?72.______
describestheimageofAmericaasthedominatefigureintheworld?73.______
influencesmostmoviesconcerningthecriminalelementsnowadays?74.______
representsthetensionrelationbetweenAmericaandFrance?75.______
isconsideredasthetopfivemoviesallthetime?76.______
tellsthestoryaboutretrievingthelastoneoffourbrothersinthewar?77.______
describesthestoryofarealwitchwhowasaskedtoacttheroleofanimaginarywitchaccidentally?78.______
wassimplyregardedasamovieaboutgangstersonce?79.______
wasadaptedfromaclassicTVsituationcomedy?80.______
ABewitched
"Bewitched"isapainfullyembarrassingremakeoftheclassicTVsitcomthatranonABCfrom1964-1972.Theseries,abouta"mixed"marriagebetweenahigh-flyingsorceressandanearthboundmortal,boastssomeofthemostfamiliarandiconicimagesintelevisionhistory.
WriterNoraEphronhasover-thoughttheconcepttosuchanextentthatshehasmanagedtostripawaymostoftheelementsthatmadetheseriesworkinthefastplace.Themovieisn'ttechnicallya"remake"of"Bewitched"sincethewitchplayedbyNicoleKidmanisn'ttheSamanthaStevensoftheseriesbutratherasinglewomannamedIsabelBigelowwhogetstoplaySamanthaStephensonTV.It'sallverychicandcomplicated,yousee,butthestorygoessomethinglikethis.tiredofthelifeofinstantgratificationthatwitchcraftsoeasilyaffordsher,Isabelhasdecidedtostrikeoutonherownasatotallyself-reliantmortal,movingintoatracthomeintheSanFernandoValleyandvowingtogetthroughtheremainderofherdayswithoutthebenefitofwitchcraft.Oneafternoonwhileatabookstore,sheisspottedbyoneJackWyatt,apompous,self-centeredmovieactorwhosecareerandpersonallifehavebothbeeninthetankoflateandwhoishopingtoatleastjumpstarttheformerbytakingontheroleofDarrinStevensinanewversionoftheoldseries.OneglimpseofIsabel'snose-twitchingabilityconvinceshimthatthisnon-actresswouldbeperfectforthepart,sowewindup,intruePirandellianfashion,withafictionalTVwitchbeingplayedbyanhonest-to-Godreallifewitch.
BSavingPrivateRyan
WorldWarIIwasapivotaleventofthe20thcenturyandadefiningmomentforAmericaandtheworld.Itshiftedthebordersoftheglobe.Itforeverchangedthosewholivedthroughit,andshapedgenerationstocome.Ithasbeencalled"thelastgreatwar".
NothingcouldhavepreparedthesoldiersatOmahaBeachforthebattletheyareabouttowage.Filledwithhopeandresolve,noneofthemknowsiftheywillsurvivethesmallstripofbeachaheadofthem.AshiseyesscantheNormandycoast,CaptainJohnMiller(TOMHANKS)believesthatgettinghimselfandhismenpastthegauntletisthegreatestchallengehehasfacedinthewar.Buthismostdifficulttaskstillliesahead.
Evenasthealliedforcesbegintogetafootholda
27.PartB
Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.
66.______
Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.
67.______
Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius—youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."
68.______
"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."
Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.OneofthosefellowinvestorsisaformerIMScolleague,ChristianTourres,nowsalesdirectoratAdidas."We'reprettycomplementarybecauseI'mabitofadreamer,soit'sgoodtohavesomebodyknockingonyourheadtoremindyouthere'sabudget,"saysLouis-Dreyfus.
Commutingtothefirm
28.
Inpolitics,astronautsaregenerally______.
A.democratsB.republicansC.conservativesD.communists
29.(75)
30.(80)
31.(76)
32.(79)
33.
WhatisNOTtrueabouttheeightgirls?
A.Theyareallbetween12and17.
B.Theyhavetrieda
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