2023学年完整公开课版四模一单元welcome

Unit1Advertising

Welcometotheunit授课班级：C184授课教师：向慧WatchtwopiecesofTVshow世界森林日公益广告.rmvbWatchtwopiecesofTVshow广告５.mpegWhichadvertisementdoyoulikebest?Brainstorming:1Wherecanwefindtheseads?2Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleafletsorinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Observation:ObservethesixpicturesonPage1.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesProjectHopeEarthDaySay‘No’todrugsSoftwareOxlinAirlinesSoftshineshampooDiscussionandspeaking:Readtheinstructionsandfocusonthesixposters.Trytoanswerthesequestions:

Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?Project

Hope

ComputerSoftware

make…awareofmake…realizedropoutofcallupon…to…sellwiththepersuasivewordsandimagebuy(opinion)Poster1ThefirstposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.Poster2Thisposterisintendedtosellitsproducttothepersonswhowanttostudyonthecomputer.Withthepersuasivewords“specialdiscount”andimagestoattackpeople’sattention,peoplewouldbuysomecheaplearningsoftware.Sometimesthiswillhelpyou.Butsometimesdoesn’t.Inouractuallife.,ifyouwanttostudy,Ithinkyoucanlearnsomethingwellwithoutlearningsoftware.Onthecontrary,ifyouhavelearningsoftware,youarenotsure

tolearnsomethingwell.OxlinAirlinesacommercialadvertisementofferusesavemuchtimebirdsbuildtheirnestsintheskycutdownaseriouswarningprotectEarthDayPoster3Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines”.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycan

muchoftimebesaved.Poster4Thisposterstrikesusalot.Itistryingtoshowusthatbirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Anti-Drugsbeharmfultoeducate…aboutcallon…to…makeananti-drugscampaignShineShampootargetappearanceusepersuasivewordspersuade…to…Poster5Takingdrugsisharmfulbothtothepeoplewhotakedrugsandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellsusnottoignoretheproblemaroundus.Poster6Thisposteristargetingyoungpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays”successfullytopersuadeyoungpeopletobuythisshampoo.Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?NeverdeleteGreen.KeepitForever!SedalShampooEverythingispossible!Taiwan,China!Cherishyourlife!Enjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!Mini-writing:Chooseoneadandwritesomethingtopromoteyourserviceorproducts.Gym!Chooseme!Ifyouarein,you’llkeepslim,Ifyouareout,yo