凯度-Turtl story社区报告全球旅行者（英文）-2021.5-28正式版

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ConnectingwithTravelEnthusiasts

Globalfindingsaroundpersonalandbusinesstravel

CommunityReport

May2021

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AboutThisResearch

AboutThisResearch

Enduringrestrictions,closuresandbans,theglobaltravelandtourismindustryhasseensomeofthebiggestdisruptionwiththeonsetoftheCOVID-19pandemic

Alongwithitcamecancelledplans,newwaysofworkingandnewtravellerconcerns.

Assomeglobalrestrictionsbegintoliftandvaccinationsaredistributed,theglobalcommunityoftravellersisbeginningtolookaheadtoanew-normal.

Kantarhasconductedanonlinesurveyamongpeopleglobally,askingabouttheirpersonalandbusinesstravelplansandtheirfeelingstowardstravellingintoday'senviornment.

Exploreourfindingshereon:

Personaltravel

Feelingstowardstravel

Vaccinationsandtravel

Businesstravel

Thisresearchwasconductedonline

among7,796peopleacrosseight

globalmarkets:US,UK,France,

Germany,India,Singapore,

MainlandChinaandBrazil.

Respondentsweresourcedfromthe

KantarProfilesNetwork.

Allinterviewswereconductedas

onlineself-completionand

collectedbasedonlocalcensus

distributionsinApril2021.

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1.PersonalTravel

Exploreanswersonholidayfrequency,destinations,accommodations,andflighthabits.

PersonalTravel

Weaskedpeopleaboutthelast12monthsoftheirtravelbehaviourand

theirupcomingplans.Exploreanswersonholidayfrequency,

destinations,accommodations,andflighthabitshere.

Howfrequentlywerepeopletravellinglastyear?

Globally,justunderhalf(48%)ofpeopleinterviewedreporttohavehadaholidayorvacation(thatinvolvedtravelling)inthelastyear.Justunder1in4(23%)havehadoneholidayorvacation.ThehighestwasseeninFrance(32%)andChina(29%).

Singaporeanshavetravelledtheleastwith4outof5(80%)nothavinghadaholidayorvacationinthepast12months,followedbytheUK(68%)andGermany(61%).

Wheredidpeopletraveland

wheredidtheystay?

Globally,domestictravelwasmost

commonoverthepast12months.

Forty-fivepercent(45%)of

respondentsreporttohave

travelledwithintheircountryand

stayedwithfriends/familyand

44%stayedinahotel.

Brazilian(64%),Indian(61%)and

French(52%)respondentshave

stayeddomesticallywithfamily

andfriendsmost.Domestichotel

accommodationsweremore

utilisedbyChinese(76%),

Singaporean(60%)andUS(50%)

respondents.

Whatholiday/vacationdotravellershaveplannednext?Aretheplansrescheduledornew?

Globally,65%ofrespondentshaveplannedaholidayorvacationinthecomingyear.Fouroutof5peopleinMainlandChinareporttohavemadeplans,whilstjustoverhalfofUKandSingaporeanrespondentshaveplannedholidaysinthenext12months.

Ofthosewhodohaveplansinthenext12months,64%arerescheduledholidaysorvacationsduetothepandemic.Frenchrespondentshavethehighestnumberofnewlyplannedholidaysat53%.

Wheredotravellersintendonholidayingnext?

Threequartersoftravelplansforthenextyeararedomestic.ThisishighestforMainlandChina(93%),Brazil(87%)andtheUS(85%).

Whilstlocalborderswereclosedatthetimeofinterviewingrespondents,Singaporeansreportthehighestintentionofoverseastravelinthenext12monthsat65%.

Airtravelisreportedtobethemostfrequentedmodeoftraveltransportationinthecomingyearat45%globally(24%domesticand21%internationally).

Thisiscloselyfollowedbycarat42%,with39%beingfordomestictravelplans.

IntheUS,overhalf(52%)reporttheirnexttripwillbedomestictravelbycar.SimilarlyinEurope,UK(42%),Germany(35%)andFrance(64%)saytheywilltraveldomesticallybycar.

Whereareinternationaltravellersgoing?

Ofthe26%ofpeoplewhoreporttohaveinternationaltravelplans,43%saytheirnexttripwillbetoaEuropeandestinationand28%saytheyplanforaholidayinAsia.

Formany,theoverseasdestinationsareinrelativeproximitytotheirhomelocation,with2in3SingaporeanshavingplansinAsiaand78%ofGermanswithplansinEurope.

However,halfofBrazilians(50%)haveplanstotraveltoEuropeandjustunderathirdofIndianrespondents(29%)plantotraveltoAustralia/Oceania.

Wherewilltravellersstay?

Globally,hotelsarethe

accommodationofchoicefor

almosthalfofrespondents(43%),

bothforinternational(49%)and

domestictravelplans(40%)inthe

next12months.

Seventy-onepercent(71%)ofChineserespondentsplantostayinahotel,followedby52%Singaporeans.

ForIndianandBrazilian

respondentswithtravelplans,

stayingwithfamilyorfriendsisthe

morepopulartravelplan(47%and

41%respectively).

RentedholidayaccommodationisfavouredinFrance,with30%reportingthatthisiswheretheywillbestayingwhentravellinginthenext12months.

Howfrequentlywerepeopletravellingin2019?

Lookingbackto2019,Asiantravellerstookthemostflightspre-pandemic,with39%ofIndianand37%ofSingaporeanrespondentsreportingtwoormoreflightsayear.

Willpeoplereturntothesameflightfrequencypost-pandemic?

Globally,thereispositivityamongstrespondentsregardingflying.Threeoutof4seethemselvesreturntothesamenumberofflightswhenrestrictionsarelifted.

Almost9outof10Chineserespondentsbelievetheywilltravelthesameamountasbefore.LowsareseenintheUK(66%)andSingapore(64%),adownturnfrompre-pandemiclevels.

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2.AttitudesTowardsTravel

Findanswersonplannedactivity,COVID-19relatedconcernsandthoughtsontravelpremiums.

AttitudesTowardsTravelling

Weaskedpeoplehowtheyfeelabouttravellingintoday'sturbulenttimes.Findtheirplannedactivity,COVID-19relatedconcernsandthoughtsonpremiumshere.

Whatpost-pandemicconcernsdotravellershave?

Lookingaheadtoafterthepandemic,thegreatestconcernfortravellers,reportedby36%respondents,isbeingstrandediffurtherlockdownrestrictionsarere-introducedwhilsttheyaretravelling.TheseconcernsaregravestforChinese(49%),Singaporean(45%)andFrench(41%)respondents.

Thesecondaryconcernisneedingtohavehadthevaccinationand/orbetestedforCOVID-19totravel,36%globallyandhighestinBrazilandSingapore(41%).

Whilstpriceinflationisaconcernfor28%ofthosewesurveyed,TheUSistheonlycountrytoreportpriceinflationastheirprimaryconcern.34%ofUSrespondentshaveconcernsoverprice-inflation,comparedtoalowof16%inGermanyandChina.

Howwillingaretravellerstopaypremiums?

Exploringcostinmoredetail,globally37%reportthattheywouldnotbewillingtopayapremiumfortravelandthesamenumberwouldbewillingtodosoforproofofvaccinationortesting.

Correlatingwithconcernsaroundprice,almost2in3USrespondents(61%)statetheywouldnotbewillingtopayapremium,closelyfollowedbyjustoverhalfofUKrespondents(53%).

RespondentsfromIndia(59%)and

MainlandChina(54%)aremost

willingtopayforproofof

vaccinationortesting.

TravelInsurancealignswith

concernsofbeingstrandeddueto

there-introductionofrestrictions

with35%respondentsstatingthis

assomethingtheywouldpaya

premiumfor.Fifty-fourpercent

(54%)Singaporeanscited

insuranceasthenumberonething

theywouldpayapremiumfor.

Willpeopledomoretourist

activitiespost-pandemic?

Lookingatactivitiespost-COVID,

theoverwhelmingtrendreported

byrespondentsisthatfrequency

willbeaboutthesameasitwas

beforethepandemic.

Indoortouristattractions(30%),Recreationparks(28%)andEatingout(27%)showthebiggestdeclines.Fifty-onepercent(51%)ofIndiansplantoeatoutless.

ForGermanrespondentsthe

activitytheyplantoreducethe

mostisorderingin,with27%

reportingtheywilldolessofthis

post-pandemic.

Exercisehasthehighestincrease,

with34%ofrespondentsreporting

theywilldomorepost-pandemic.

Thesteepestinclinesinexerciseare

forBrazil(58%)andIndia(50%).

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3.VaccinationsandTravel

Getglobalfindingsaboutpeople'sdesiretotravel,comfortlevelsandsupportofvaccinepassports.

VaccinationsandTravel

Weaskedaboutthedesiretotravel,comfortlevelsandamountofsupportaroundvaccinepassports.Findglobalkeyanswershere.

Whatispeople'sdesiretotravelafterthecompletionoflocalvaccinationrollouts?

Halfofallrespondentsgloballyarelookingtoreturntotravellingasmuchastheywerepre-pandemicaftertheirlocalvaccinationrolloutshavebeencompleted.Aquarterpredicttheywilltravelless.

Singapore(34%),India(30%)andtheUK(30%)arethemostlikelytoreducetheirtravelevenaftertheirlocalvaccinationrolloutscomplete.

Nineteenpercent(19%)ofrespondentsintheUSandMainlandChinareporttobetravellingasmuchastheywerebeforethepandemic.

Whenwillpeoplefeelcomfortabletravellingagain?

Globally,23%oftravellersinterviewedwouldfeelcomfortabletravellingagainonceeveryoneintheircountryhashadtheopportunitytobevaccinated.

Twentypercent(20%)ofrespondentsreportthattheywouldfeelcomfortabletravellingoncetheirlocalgovernmentapprovestravelfortheircitizens.Thesameamounthasn’tyetthoughtaboutit.

Comfortliesindifferentplacesfordifferentcountries.Fortypercent(40%)ofBrazilianrespondentsreportgovernmentapprovalaswheretheywouldfeelcomfortabletocommencetravelagain.Itwasalsothehighest-rankingsentiment

forGermanrespondentsbutatalower27%.

Thirty-fourpercent(34%)ofUS

respondentsreporttheyare

comfortabletravellingnow,withor

withoutbeingvaccinated.

Governmentapprovalismost

importantforFrance(27%),India

(26%),China(26%)andSingapore

(26%).InSingaporeandtheUK,

26%reportthattheyhaveyettothinkaboutityet.

Aretravellerssupportiveofvaccinepassports?

Globally,70%ofrespondentssupportavaccinepassport-documentationtoprovethatapersonhasreceivedaCoronavirusvaccine–forinternationaltravelthisyear.

Eightoutof10respondentsinIndia,ChinaandBrazilareinsupportand7outof10inSingaporeandtheUK.

RespondentsintheUSandGermanyaremostopposedtotheVaccinePassportideaatalmostathird.

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4.BusinessTravel

Findanswersfrombusinesstravellersonactivitybeforeandduringthepandemic,aswellasupcomingplans.

BusinessTravel

Evenduringtimesofrestrictions,businesstravelcontinued.Weasked

abouttravelbeforeandduringthepandemic,aswellasupcoming

plans.ExploreKantar'sfindingshere.

Howmanybusinesstripswerebusinesstravellerstakingpre-pandemic?

LookingatBusinesstravelbeforetheCOVID-19pandemicshowsthatathirdofrespondents(34%)travelledforworkbeforethepandemic.Indianrespondents(69%)travelledthemostandFrenchandGermantheleast(15%).

51%ofthosetravellingforworktookthreeormoretripsayear.FrequenttravelofthreeplustripswashighestinBrazil(65%),Germany(57%)andtheUS(51%).

Howmanypeoplehavebeentravelingforbusinesssincetheonsetofthepandemic?

Forty-onepercent(41%)ofthosewhotravelforbusinesshavedonesosinceMarch2020.

RespondentsinIndia(50%)andMainlandChina(49%)havetakenthemostbusinesstripsinthistime,whilstSingaporeansreporttheleast(26%).

Dobusinesstravellershavetravelplansoverthenextsixmonths?

Forty-sixpercent(46%)ofrespondentsgloballyhaveworktravelplannedinthecomingsixmonths.

ThisremainshighforChinese(68%)andIndian(57%)respondentswithFrench(53%)respondentsalsoexpectingtoincreasetheirbusinesstravelplans.

Travelplansforthenextsixmonths

currentlyremainlowestintheUK

(27%)andSingapore(29%).

Wheredobusinesstravellersplanongoing,andwhatmodeoftransportationwilltheytake?Ofthoseplanningbusinesstravelinthenextsixmonthsdomestictravelwillbemorecommonthaninternational.

Forthesetrips,businesstravellersaremostlikelytotravelbyair(51%)and/orbycar(44%).

Sixoutof10businesstravellersintheUS(60%),Brazil(59%)andChina(59%)plantotravelondomesticworktripsbyair.InFranceandGermanydomesticbusinesstravelwillbepredominantlybycar(59%and48%respectively).

Whilstoverseasbusinesstravelisontheagendaless,44%ofSingaporeansplantotakeaninternationalflightforworkpurposesinthenextsixmonths.

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