外贸英文函电完整全套教学课件

Chapter1IntroductionofBusinessLettersBusinessLetters主讲：XXX全套PPT课件1外贸英文函电PPT教学课件ImportanceandPrinciplesofBusinessLetters01.LayoutofEnvelopes02.PartsofBusiness

Letters03.ContentLayoutofBusinessLetters04.UsefulExpressions05.Exercises06.2外贸英文函电PPT教学课件Chapter1IntroductionofBusinessLetters3外贸英文函电PPT教学课件BusinessLettersBusinesslettersarethemaincarrierofbusinesscommunication.Agoodbusinesslettercanplayanimportantroleintrade,becauseitcanincreasefriendshipandhelptoobtainmutualunderstandingbetweenthepartiesinvolved.

LearningObjectives1.Tounderstandtheimportanceandprinciplesofbusinessletterwriting;2.Toknowthelayoutsofbusinesslettersandenvelopes;3.Tomastersomerelevantandusefulexpressions.Chapter1IntroductionofBusinessLetters4外贸英文函电PPT教学课件1.1TheImportanceandPrinciplesofBusinessLettersBusinessletterwritingisoneofthenecessarybusinessactivities.Inordertowriteaneffectivebusinessletterandcorrectlyconveythemessage,youhavetomastertheprinciplesandskillsofwritingagoodbusinessletter.Chapter1IntroductionofBusinessLetters5外贸英文函电PPT教学课件Businesslettersareoneofthebestwaystoensurethatyourmessageisaccuratelyreceived,especiallywhenhighlydetailedinformationisbeingdiscussed.Agoodbusinesslettercanhelptoestablishbusinessrelationsandfacilitatecommercialtransactionsbetweenthetwoparties.Businesslettersarealsoasortofimportantevidenceinlawoncesomebusinessdisputehappens.itisveryimportantforstudentsmajoredinbusinesstomastertheskillsofwritingagoodbusinessletterthatconveysideascorrectlyandclearly.1.1.1TheImportanceofBusinessLettersChapter1IntroductionofBusinessLetters6外贸英文函电PPT教学课件1.1.2PrinciplesofBusinessLettersChapter1IntroductionofBusinessLetters7外贸英文函电PPT教学课件ClarityClaritymeanstheclearexpressionofyourthought.Inbusinessletterwriting,youshouldusestraightforward,simpleandappropriateEnglishincorrectsentencestructurestoconveyyourmeaning,avoidingambiguouslanguageandmisunderstanding.Practicea.(poor)TheL/Cmustreachusforarrangingshipmentnotlaterthan8October.b.(better)TheL/Cmustreachusnotlaterthan8Octoberforarrangingshipment.Chapter1IntroductionofBusinessLetters8外贸英文函电PPT教学课件ConcisenessConcisenessmeansexpressinginthefewestwordsandconcisesentenceswithoutlosingcompleteness,courtesyandclarity.Inbusinessletterwriting,youshouldkeepyoursentencesshortandavoidwordinessorredundancy.Keepyourpurposeofwritinginmindandonlyincluderelevantandnecessaryinformation.Practicea.(poor)Wehavereceivedyourletterof4June,wearegivingyoutheinformationyouwant.b.(better)Wearesendingyoutheinformationyouaskedforinyourletterof4June.Chapter1IntroductionofBusinessLetters9外贸英文函电PPT教学课件CourtesyCourtesydoesnotonlymeanmerepoliteness.Inbusinessletterwriting,youshouldbesincereandtactful,thoughtfulandappreciative,torefusetoperformafavourwithoutkillingallhopesoffuturebusiness.Besides,punctualityisalsoanimportantwaytoshowyourrespectandintensivecaretoyourcustomer.Practicea.(poor)Unfortunately,wecannotfillyourorderbecauseyoufailedtosendyourcheck.b.(better)Weshallbegladtofillyourorderassoonaswereceiveyourcheck.Chapter1IntroductionofBusinessLetters10外贸英文函电PPT教学课件ConcretenessConcretenessmeansbeingspecific.Businesslettersshouldavoidbeingtoogeneral,orrecipientscouldnotunderstandthepurposeofwritingandgiveimmediateresponses.Inbusinessletterwriting,youhadbetterusespecificfactsandfigures,choosevividwordsandtrytomakeyourletterexact,definiteandspecific,avoidingvagueness,ambiguity,ortheuseofplatitudes.Practicea.(poor)Weareinterestedinyourvehicles.b.(better)WeareinterestedinyourHS800racingcars.Chapter1IntroductionofBusinessLetters11外贸英文函电PPT教学课件ConsiderationConsiderationmeansputtingyourselfinothers’shoesandkeepinmindyourpartner’svariedneeds,requests,interestsanddifficulties.Inbusinessletterwriting,youshouldtrytounderstandandrespectthereader’spointofview.Practicea.(poor)Wecannotbeabletosendyouthesamplethismonth.b.(better)Youcangetthesamplenextmonth.Chapter1IntroductionofBusinessLetters12外贸英文函电PPT教学课件CorrectnessCorrectnessmeansbeingcorrectinbothtechniquesandfacts.Inbusinessletterwriting,youshouldguaranteecorrectusagesofgrammar,punctuationandspelling,standardlanguage,appropriatestatement,accuratefigures,factualinformation.Besides,youshouldalsoguaranteethecorrectunderstandingofcommercialjargons.Beforesendingletters,you’dbettercheckyourlettersovertoavoidtheawkwardnessofmakingmistakes.Chapter1IntroductionofBusinessLetters13外贸英文函电PPT教学课件CompletenessCompletenessmeansincludingallthenecessaryinformation.Inbusinessletterwriting,youshouldmakesurethatallmattersarediscussedandallquestionsareanswered,throughwhichyourreadercanfullyunderstandwhatyoumean.Itisessentialtocheckthemessagecarefullybeforeitissentout.Chapter1IntroductionofBusinessLetters14外贸英文函电PPT教学课件1.2LayoutofEnvelopesEnvelopeaddressingshouldbeaccurate,clearandgood-looking.Thenamesandaddressesofbothpartsshouldbewrittenontheenvelopeofbusinessletters.Chapter1IntroductionofBusinessLetters15外贸英文函电PPT教学课件Usually,senders’namesandaddressesshouldbeprintedatthetopoftheleftside,whilerecipients’namesandaddressesshouldbeplacedatthebottomoftherightsideorsometimesinthemiddle.Namesandaddressesofenvelopesshouldbewritteninthefollowingorder:

name,title(positionordepartment),companyname,streetaddress,town,county(orprovince),country.

Besides,thestampsareusuallyplacedintheupright-handcornerandpostnotationssuchas“Registered”,“Confidential”,“Urgent”,etc.inthebottomleft-handcorner.Chapter1IntroductionofBusinessLetters16外贸英文函电PPT教学课件Intheblockedstyle,alltypinglinesshouldbeginattheleft-handmargin,includingthedate,insidenameandaddress,thesalutation,subjectheading,complementarycloseandsoon.Andoneline-spacingbetweenparagraphsisrecommendedtomakealetterlookclear.1.2.1BlockedStyleChapter1IntroductionofBusinessLetters17外贸英文函电PPT教学课件Intheindentedstyle,thefirstlinestillbeginsattheleft-handmarginwhilethesecondandsucceedinglinesareallindentedseveralspaces.Itisaslightlylessformalmodificationofblockedstyle.1.2.2IndentedStyleChapter1IntroductionofBusinessLetters18外贸英文函电PPT教学课件1.3PartsofBusinessLettersBusinesslettersusuallyconsistofdifferentparts,includingletterhead,date,reference,insidenameandaddress,attentionline,salutation,subjectline,letterbody,complimentaryclose,signature,enclosure,carboncopy,postscriptandsoon.Somepartsarenecessaryinallbusinessletterswhileothersareoptional,accordingtowhichpartsaregroupedintostandardpartsandoptionalparts.Chapter1IntroductionofBusinessLetters19外贸英文函电PPT教学课件StandardPartsandOptionalPartsChapter1IntroductionofBusinessLetters20外贸英文函电PPT教学课件StandardPartsofcompleteformalbusinesslettersusuallyconsistofthefollowingsevenparts:LetterHead,Date,InsideAddress,Salutation,Body,ComplimentaryCloseandSignature.1.LetterHeadLetterHeadcoversinformationsuchasthewriter’sname,postaladdress,postcode,telephonenumber,faxnumber,E-mailaddress,websiteandeventhelogoofthecompany.2.DateDatesarerequiredtowritewithcompletespellingofamonth,suchas10September,2020butnotSept.10,2020.Shorttermsorabbreviationsarenotacceptable.1.3.1StandardPartsChapter1IntroductionofBusinessLetters21外贸英文函电PPT教学课件3.InsideAddressInsideAddressprovidesinformationsuchastherecipient’scourtesytitle,name,businesstitle,addressandpostcode.4.SalutationSalutationusuallycontains“Dear”andthenameoftherecipientor“Sir/Madam”insteadifthesenderdoesnotknowanyinformationabouttherecipient.5.BodyTheBodyofbusinesslettersisthemostimportantpart,includingthreetypesofparagraphs:theopeningparagraphistostatethewritingpurpose,themajorparagraphistoprovidebusinessinformationandtheclosingparagraphistoexpecttheresponse.1.3.1StandardPartsChapter1IntroductionofBusinessLetters22外贸英文函电PPT教学课件6.ComplimentaryCloseComplimentaryClose,usuallycorrespondingwiththesalutation,variesaccordingtothetypeofaletterandtherelationshipbetweenthesenderandtherecipient.Informaloccasions,youcanuse“Yoursfaithfully”,“Yourssincerely”or“Trulyyours”.Ifbothpartsarefamiliarwitheachother,youcandirectlyuse“Sincerely”or“Bestregards”.7.SignatureSignatureisrightbelowtheComplimentaryClose,withthesendersigninghisorhernameinperson,togetherwiththebusinesstitleanddepartmentname,sometimesalongwiththecompanyname.Thereareusuallytwotypesofsignatures:handwrittensignatureandtypedsignature.1.3.1StandardPartsChapter1IntroductionofBusinessLetters23外贸英文函电PPT教学课件Thefollowingsevenpartsareoptionalinbusinessletters:Reference,AttentionLine,SubjectLine,IdentificationMark,Enclosure,CarbonCopyandPostscript.1.ReferenceReferenceincludesafilenumberanddepartmentcode,whichisusedtohelppeopleidentifytherightletterandkeeplettersasfiles.2.AttentionLineAttentionLinedirectsthelettertoaspecificpersonordepartmentofthecorporationororganizationaddressed.3.SubjectLineSubjectLinehelpsthereaderidentifythetopicoftheletteratthefirstglance.1.3.2OptionalPartsChapter1IntroductionofBusinessLetters24外贸英文函电PPT教学课件4.IdentificationMarkIdentificationMarkreferstotheinitialsofthenameofthenarratorandsecretaryortypistoftheletter,withacolonoradiagonalmarkinthemiddle.IfJohnSmithsendstheletterandGeorgeWilliamtypesit,John’sinitialswillcomefirstincapitalletters,thenadiagonalmark,thenGeorge’sinitialsinsmallletters,likeJS/gw.5.EnclosureEnclosure(s)/enc(s)./encl(s).writteninalettercanbeusedtoremindthereaderthatsomethingisenclosedintheletter.1.3.2OptionalPartsChapter1IntroductionofBusinessLetters25外贸英文函电PPT教学课件6.CarbonCopyWhencopiesofaletteraresenttonamedbusinessassociatesorotherinterestedparties,thecopyrecipient’sfullnamewillbetypedafterCC,shortforCarbonCopy.7.PostscriptPostscript(P.S.)isoftenusedpurposelytoremindthereaderofsomespecificinformationoremphasizeaspecialofferinbusinessletters.1.3.2OptionalPartsChapter1IntroductionofBusinessLetters26外贸英文函电PPT教学课件1.4LayoutofBusinessLettersTherearemainlythreemajorformsofthelayoutinbusinessletterwriting:fullblockstyle,indentedstyleandmodifiedblockstyle.ThefullblockstyleisanAmericanstyle,anditispopularbecauseitiscompactandtidy.Itisconvenientforpeopletotype.Chapter1IntroductionofBusinessLetters27外贸英文函电PPT教学课件1.4LayoutofBusinessLettersTheindentedstyleisatraditionalBritishpractice.Itlooksattractiveandiseasytoread,butitisnotconvenienttotype.Modifiedblockstyleisakindofwaytowritelettersinpartoffullblockstyleandpartofindentedstyle.Chapter1IntroductionofBusinessLetters28外贸英文函电PPT教学课件Everylineinthefullblockstylestartsfromtheveryleft-handmarginwithoutanyindention,includingthedate,theinsideaddress,eachparagraphofthebodyandthecomplimentaryclose.Whenusingthefullblockstyletowritealetter,youshouldfirstprovideyourownaddress,thenskipalineandprovidethedate,thenskiponemorelineandprovidetheinsideaddressoftherecipient.1.4.1FullBlockStyleChapter1IntroductionofBusinessLetters29外贸英文函电PPT教学课件FullBlockStyleChapter1IntroductionofBusinessLetters30外贸英文函电PPT教学课件Intheindentedstyle,eachlineoftheinsidenameandaddressisindented2or3spaces.Dateisplacedintherightuppercornerofaletter;signatureappearsinthebottomright-handcorner.Thefirstlineofeachparagraphshouldbeindented3-8spacestotherightfromtheleftmargin.1.4.2IndentedStyleChapter1IntroductionofBusinessLetters31外贸英文函电PPT教学课件IndentedStyleChapter1IntroductionofBusinessLetters32外贸英文函电PPT教学课件Inmodifiedblockstyle,the“date”,“complimentaryclose”and“signature”arewrittenontherightside,closetotherightmargin.Insideaddressandsalutationfollowthewaysoffullblockstyle(typefromtheleftmarginwithnoindention).1.4.3ModifiedBlockStyleChapter1IntroductionofBusinessLetters33外贸英文函电PPT教学课件ModifiedBlockStyleChapter1IntroductionofBusinessLetters34外贸英文函电PPT教学课件Thankyouforyourletterof28October...Wewouldbegratefultosb.forsth..Manythanksforyourletterabout...Wewouldbeobligedif...Wewouldappreciateitif...（1）Showinggratitude/courtesyPleasemakeusacableoffer.Theofferisvalidforfourdaysonly.Thiswillcauseadelayofabout6days.Willyoupleasequoteusforthefollowingitems?Pleaserushmeyourlatestcatalogue.（2）ShowingclarityandconcisenessAnyinformationyoumaygiveuswillbetreatedstrictlyinconfidence.Pleasedonothesitatetocontactusshouldyourequireanyfurtherinformation.Pleasetellmeifyouneedmyhelp.Ifyouneedfurtherdetails,pleaseletusknow.Wethankyouforthisorderandhopetoreceiveyourrepeatorders.（3）ShowingyourconsiderationChapter1IntroductionofBusinessLetters1.5UsefulExpressions35外贸英文函电PPT教学课件1.6ExercisesI.Translatethefollowingwordsandphrases.II.Fillintheblankswiththeappropriateformsofthegivenwords.III.Fillineachblankintheletterbelowwithawordorphrasetakenfromthebox.IV.Arrangethefollowingpartsinproperordertomakealetter.V.TranslatethefollowingsentencesintoEnglishsentencesusingthegivenwordsorexpressionsinthebrackets.VI.Writing.Chapter1IntroductionofBusinessLetters36外贸英文函电PPT教学课件1.inaccordancewith2.atone’srequest3.airmail4.putforward5.tradewith6.lookforwardto7.hearfrom8.Bestregards9.inreplyto10.REGESTEREDI.Translatethefollowingwordsandphrases.Chapter1IntroductionofBusinessLetters1.依照；与……一致2.按照某人要求3.航空邮寄4.提出5.进行交易6.期待……7.收到某人来信8.敬上9.回复10.挂号A.FromEnglishtoChinese37外贸英文函电PPT教学课件1.信头2.日期3.封内地址4.称呼5.正文6.结束语7.签名8.附件9.经办人10.抄送I.Translatethefollowingwordsandphrases.Chapter1IntroductionofBusinessLetters1.letterhead2.date3.insideaddress4.salutation5.body6.complimentaryclose7.signature8.postscript9.attentionline10.carboncopyB.FromChinesetoEnglish38外贸英文函电PPT教学课件1.Welookforwardto____________fromyouassoonaspossible.(hear)2.Wearegladtoinformyouthatwehavesenttodayour____________pricelist.(late)3.Yourpromptreplywillbe________________.

(appreciate)4.Wewouldbe____________ifyousendusyourlatestcatalogue.(gratefully)5.Thankyouforyour____________of16July.(inquire)6.Wehopetoreceiveyour________________replyatanearlydate.(favour)7.Ourmarketsurveyinformsusthatyouhaveakeen____________intheimportofChinesetextilemachinery.(interesting)8.Wedothinkyourproductsaregoodinqualityand_______________inprice.(reason)9.Pleasesendusyoursamplesofleatherglovesatyourearliest_________________.(convenient)10.Wearesendingyousamplesbyseparatemailforyour_____________.(refer)II.Fillintheblankswiththeappropriateformsofthegivenwords.用给出词的正确形式填空。Chapter1IntroductionofBusinessLettershearinglatestappreciatedgratefulinquiryfavourableinterestreasonableconveniencereference39外贸英文函电PPT教学课件DearSirs,In1.________________withyourrequestof19September,weare2.___________tosendyou,underseparatecover,acopyofourcataloguetogether3._________therevised4.___________,showingthenewestpriceofoursupplies.The5._______________includesillustrationanddescriptionsofthelargevarietiesofcamerasmade6._________Japan.We7._____________youtocompareourpriceswiththoseofothercompany.Weareconfidentthatyouwill8._____________thespecialvalueweofferyou.Welookforwardtoyour9._____________reply.Yours10._____________,III.Fillineachblankintheletterbelowwithawordorphrasetakenfromthebox.用方框中的词或短语填空。Chapter1IntroductionofBusinessLettersaccordancepleasedwithpricelistcatalogueinaskappreciatefavourablefaithfully40外贸英文函电PPT教学课件1.Sender’semailaddress:wh@2.Sender’saddress:137NanjingRoad,Wuhan,Hubei,China3.Sender’sname:ChinaNationalLightsIndustrialProductsImport&ExportCorporation,WuhanBranch4.Recipient’saddress:198LombartStreet,LagosNigeria5.Recipient’sname:W.G.WilkinsonCompany,Limited6.Date:21September,20207.Salutation:DearSirs8.Body:Thankyouforyourletterof14Septemberenquiringforthecaptionedgoods.Wehavesentthelatestcatalogueandpricelistforyourreferenceandifyouneedanyfurtherinformationtomakeasuitableselection,pleasedonothesitatetocontactus.9.Subject:SewingMachines10.Complimentaryclose:TrulyyoursIV.Arrangethefollowingpartsinproperordertomakealetter.将下列各部分按照正确的顺序排列，组成一封信件。Chapter1IntroductionofBusinessLettersKey:3-2-1-6-5-4-7-9-8-1041外贸英文函电PPT教学课件1.如贵方对该公司就上述几点提出宝贵意见，将非常感谢。(appreciate)2.你方于信函中所询问的公司在业界享有良好的声誉。(inquire)3.我方没有关于他们资产状况的确切资料。(financial)4.你方若能早日关注此事，我方将不胜感激。(prompt)5.贵方提供的任何资料，将严格保密。(treat)V.TranslatethefollowingsentencesintoEnglishsentencesusingthegivenwordsorexpressionsinthebrackets.用括号中给出的单词或短语翻译句子。Chapter1IntroductionofBusinessLettersWeshallappreciateitifyouwillgiveusprecioussuggestionsonthesepointsregardingthecompany.Thefirmyouinquiredaboutinyourletter,enjoysgoodreputationinthebusinessworld.Wehavenocertainknowledgeoftheirtruefinancialposition.Yourpromptattentiontothismatterwouldbehighlyappreciated.Anyinformationyoumaygiveuswillbetreatedstrictlyinconfidence.42外贸英文函电PPT教学课件6.希望能早日收到你方的有利回复。(favourable)7.该公司从未有过不履行义务的事情。(obligation)8.他们在当地批发商中享有盛誉归功于经营业务的稳妥和诚实。(wholesaler)9.敬告之，我方已于近日寄出了最新目录和价目表。(inform)10.请与该行联系我方所需信息。(approach)V.TranslatethefollowingsentencesintoEnglishsentencesusingthegivenwordsorexpressionsinthebrackets.用括号中给出的单词或短语翻译句子。Chapter1IntroductionofBusinessLettersWehopetoreceiveyourfavourablereplyatanearlydate.Thiscompanyhasneverfailedtomeettheirobligation.Theyowetheirreputablepositionamongthelocalwholesalestotheirsteadyandsincerewayofconductingbusiness.Wearegladtoinformyouthatwehavesentourlatestcatalogueandpricelist.Pleaseapproachthesaidbankforallpossibleinformationwerequire.43外贸英文函电PPT教学课件Addresstheenvelopeproperlywiththefollowingnamesandaddressinfullblockstyle.1.Sender:ChinaMotorbikeCorporation;30ZhongshanRoad,Guangzhou,Guangdong,China2.Recipient:JohnHalley,salesmanager;HoltonLuniberCompany;240Broadway,Chicago,Illinois60660,U.S.A.VI.Writing.写作。Chapter1IntroductionofBusinessLetters44外贸英文函电PPT教学课件VI.Writing.写作。Chapter1IntroductionofBusinessLetters45外贸英文函电PPT教学课件Youareencouragedtosetupyourownforeigntradecompanywithyourclassmates.Thiscompanywillberuntilltheendofthesemester.Aftereachchapter,youwillreceiveonetask,andyouneedcontactyourcooperativecompanies(whichisalsofoundedbyotherclassmates).Everyweek,yourgroupneedsubmityourcommunicationrecordswithothercompanies.PracticeChapter1IntroductionofBusinessLetters46外贸英文函电PPT教学课件Setupaforeigntradecompanywithyourclassmatesandnameit.Writeadescriptionaboutyourcompanies’businessline,organizationcharts,positiondescriptionsandcontactdetails.YoucanrefertoFOBBusinessForumtoobtainfirst-handexperience.GrouptaskoneChapter1IntroductionofBusinessLetters47外贸英文函电PPT教学课件感谢聆听BusinessLetters主讲：XXXChapter1IntroductionofBusinessLetters48外贸英文函电PPT教学课件Chapter2EstablishingBusinessRelationsBusinessLetters主讲：XXX49外贸英文函电PPT教学课件Introduction01.SpecimenLetters02.UsefulExpressions03.ContentExercises04.50外贸英文函电PPT教学课件Chapter2EstablishingBusinessRelations51外贸英文函电PPT教学课件EstablishingBusinessRelationsTheestablishmentofbusinessrelationsmeanssettingupbusinessconnectionsbetweentwocompanieswhohavenobusinessdealingswitheachotherbefore.Toestablishbusinessrelationswithpotentialclientsisvitaltostartanddevelopthebusinessforcompanies.Toenlargethebusinessandincreasetheturnover,nomatteranewdealeroranoldoneshouldattachmuchimportancetoestablishingbusinessrelationswithprospectivepartners.LearningObjectives1.Toknowthechannelsofobtainingcommercialpartners;2.Tocomprehendtheessentialcontentofalettertoestablishbusinessrelations;3.Tomastersomerelevantandusefulexpressions.Chapter2EstablishingBusinessRelations52外贸英文函电PPT教学课件0102032.1.1SourceofCustomerChannels

2.1.2ContentofTheseLetters2.1IntroductionChapter2EstablishingBusinessRelations53外贸英文函电PPT教学课件Obviously,nocustomer,nobusiness.Ifafirmintendstoopenupnewmarketstosellproductsorpurchasematerialsfromforeigncompanies,itshouldsparenoefforttolookfornewmerchants.Thefollowingchannelsareavailablesourcestoobtaineffectiveinformationaboutprospectiveclients:* advertisementsinnewspaper,periodicalsoronTV;* Internet;* recommendationsbyabusinessfriendoraclient;* banks;* CommercialCounselor’sOffice;* ChambersofCommercebothathomeandabroad;* exhibitionsandtradefairs;* self-introductionbymerchantsthemselves.2.1.1SourceofCustomerChannelsChapter2EstablishingBusinessRelations54外贸英文函电PPT教学课件Throughtheaboveeffectiveways,theycanchoosetheprospectivefirmsandtrytoestablishbusinessrelationshipwithappropriateonesasmanyaspossibleviadifferentmeanssuchaswriting,contactattheexhibitionsandfairsandmutualvisitsbytradedelegationsandgroups.Amongtheabovemethods,writingisthemostfrequentlyusedone.2.1.1SourceofCustomerChannelsChapter2EstablishingBusinessRelations55外贸英文函电PPT教学课件Aletterseekingcooperationwiththetargetcompanyshouldcontainthefollowinginformation:2.1.2ContentofTheseLettersChapter2EstablishingBusinessRelations1)ThesourceoftheinformationTellingtheaddresseeshowandwheretheirnamesandaddressareknown2)Self-introducingCompany’smainbusinessscope3)HisintentionIndicatinghispurposeanddesire4)Expectationoffuturecooperationandearlyreply56外贸英文函电PPT教学课件Ifawriterintendstoimportsomething,hecanalsomakearequestforcatalogue,samples,pricelists,etc.Thelettershouldbewrittenconciselyandcourteouslysoastoleaveagoodimpressiononthereceiver.Whenreceivingaletterseekingcooperation,besuretoanswerinfullwithouttheleastdelaywithcourtesyandsincerity.Forlettersinreply,thereareseveralpointswhichshouldbeincluded:2.1.2ContentofTheseLettersChapter2EstablishingBusinessRelations1)Expressingthanksfortheincomingletterorstatingletter-replyingpurpose2)Indicatingclearlywhetherheacceptstheproposalornot(giveareasonifhedeclinesit)3)Indicatingtheactionheisgoingtotake4)Endingtheletterwithapositivenoteforfurtherbusiness57外贸英文函电PPT教学课件LetterstoDifferentOrganizationsforReferralRetentionLettersSeekingCooperationRepliestoLettersSeekingCooperation2.2SpecimenLettersChapter2EstablishingBusinessRelations58外贸英文函电PPT教学课件Letter1AnExporterWritesaLettertoaBank2.2.1LetterstoDifferentOrganizationsforReferralRetentionDearSirs,Thankyouforyourcooperationinourbusiness.Atpresent,wekeenlywanttoenlargeourtradeinvariouskindsoftyres,butunfortunatelynotmanypropercustomersarefoundinSouthChina.Therefore,weshallbeobligedifyouwillkindlyintroducetoussomeofthemostcapableandreliabletyreimportersinyourdistrict.Wearelookingforwardtoyourearlyandfavourablereply.Yoursfaithfully,(Signature)Chapter2EstablishingBusinessRelations59外贸英文函电PPT教学课件Languagepoints：1.exportern.出口商；出口公司；出口国e.g.WiththeexpandedproductionofNorthSeaoilandgas,theUKhasbecomeanetexporteroffuel.随着北海石油和天然气产量的扩大，英国已成为燃料的净出口国。相关词语：importern.进口商；进口公司；进口国2.cooperationn.合作e.g.Astudywasundertakenincooperationwithoilcompanies.与石油公司合作进行了一项研究。Chapter2EstablishingBusinessRelations2.2.1LetterstoDifferentOrganizationsforReferralRetention60外贸英文函电PPT教学课件3.enlargeourtrade

扩大公司业务e.g.Weapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointefforts,toenlargeourtrade.我们今天致函贵公司，希望与贵公司建立业务关系，并希望通过我们的共同努力扩大公司业务。相似表达：expandourbusiness扩大公司业务enlargeourbusinessscope扩大公司业务范围extendourrange扩大业务范围Chapter2EstablishingBusinessRelations2.2.1LetterstoDifferentOrganizationsforReferralRetention61外贸英文函电PPT教学课件4.Weshallbeobligedif…

如蒙……我们将非常感激e.g.I’dbeobligedifyou’dtreatthismatterasstrictlyconfidential.如果您能对此事严格保密，我将非常感激。Iammuchobligedtoyou.我非常感谢你。5.lookforwardtodoingsth.

盼望做某事e.g.Ilookforwardtohearingfromyou.盼望着收到你的信。相似表达：await/expect/hopetoreceiveChapter2EstablishingBusinessRelations2.2.1LetterstoDifferentOrganizationsforReferralRetention62外贸英文函电PPT教学课件6.favourable

adj.赞成的；有利的（1）表示赞同某事或表示对某人、某事有利，后接介词to。e.g.Wearefavourabletoyourtermsandconditionsofthistransaction.我方同意你方对这个交易的条件。Themarkethassochangedastobefavourabletothesellers.市场变为对卖方有利。（2）如果表示对某种行为有利，则一般接介词for。e.g.Thetimeisnotfavourableforthedispo