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PAGEPAGE16外文原文:DesignofSafetyofChildren’sClothingSUOYing(Textile&GarmentBranch,WuhanCollegeofScienceandTechnology,Abstract:Afteranalyzingthepresentsituationofchildren’sclothingmarketofChinaThispaperproposesthatwemustpayattentiontothedesignofsafetyofchildren’sclothing.Keywords:children’sclothing;safety;design;market1、User-friendlydesignmanagementstrategyA、Children'sclothingdesignsecuretendencyEnvironmentalprotectionhealthdesign,asaresultofchildren'sclothingmarketexpensecharacteristic,whattheguardianscaredgenerallyisthechildhealthgrowth.Alongwithconsumptionlevel'senhancement,thetownshipdwellersconsumptionpatternmarchesintoturnstoanewgenerationthestage,whenthemarketdemandtoupscale,thebestbuymakesgreatstridesforwardatthesametime,thesocialeconomyandenvironmentalprotection'scoordinateddevelopmentquestionhasreceivedpeople'suniversalattention.Thedevelopmentgreen,thehealthychildren'sclothingarepromotethechildren'sclothingmarketsustainabledevelopmentkeytobe.Inthenearfuture,thechildren'sclothingmarketpartialbrandshavepromotedthecolorcottonandkapokseries,thepurenaturalchildren'sclothing,butalsohastheradiationprotection,againstelectromagneticwave,againstsmellyantibacterialandsoonfunctioneachkindofhealths,theenvironmentalprotectionchildren'sclothingtoacceptgraduallybytheconsumer.Inviewofthefactthatthechildskinandthegrowthparticularity,theconsumertonatural,doesnothavethepollution,tohavethehealth,thesecurityfunctionchildren'sclothingproductdemanddesireinthelastfewyearstostrengthen,thuspromotedthechildren'sclothingmarketgreenproductdevelopment.OurcountryQualitysurveillanceDepartmentthetestresultwhichcarriedontothechildren'sclothingindicatedaccordingto2003thatthechildren'sclothingProductionenterprisequalifiedratewasonly60.2%,babiesandinfantsclassclothingproductqualifiedrateonlythen30%,youngboyclothingproductqualitybasicstable,theproductqualifiedratereached92.7%.Thequestioncentralismmanifests,inendproductreleaseformaldehydecontentexceedingtheallowedfigureandtheliningingredientlabelsinaccurateon.Inthebabiesandinfantschildren'sclothingwhichexaminesishad1.7%productformaldehydecontentexceedingtheallowedfigure.Mustchangethiscondition,musttheprofessionautonomy,workfromthesource,thequalitypass,walksstrictlythegreenenvironmentalprotectionpath.“Doctorthefrog”,“thetreasureroom”,“thecompactcar”andsoonbrands,tooktheleadseveralyearsagotoproposefortunatelydidnotneedtoincludetheformalinandsoontoxicingredientlining,theypromotedthesubjectwas“thegreen,theenvironmentalprotection”,initiatedtodevelopthenewatmospherewhichthemarketfromthebeginningworked;Thereforebroadlychildandguardians'affection.Variouschildren'sclothingfactoryselectsandpurchaseswhentheliningcertainlymustthequalitypass,thechoicehighqualityenvironmentalprotectionlining,showlovingconcernstrictlyfromthenarrowviewthechild,causesclothesnottostimulatetheskin,moreoverthedyesfortextileprintingingredientdoesnothavethepollutiontotheenvironment,refractsthehumanwiththeenvironmentalconsciousnesswhichmergesintooneorganicwholenaturally.B、Children'sclothing'scolorandhealth,security,defensiverelationsThepeoplewhenchoosethechildren'sclothing,whatfirstpaysattentionisclothing'scolor,particularlythechild,theyhaveprimitivesensitiveanduniquefondnesstothecolor.Thechildexpertstudiestheperformance,before0~2year-oldbabiesandinfants'visualnervenotyetgrowscompletely,thecolorisnotatheartperfect,inthisstagenotavailableloudcolorsandsoonirritantstrongcolorsinjuresthevisualnerve,babiesandinfants'skinistenderanddelicateinthephysiologicalcharacteristic,theshallowlightcolornotcanonlyavoidthedyetoskin'spoisoning,butmayalsoserveascontrasttheinfantyoungboy'slimpiddoublepupilandthepowderslipperyskin.2~6year-oldchildintelligencegrowsquickly,canknowfourkindofabovecolors,inthediscriminationmuddydarkcolorthebrilliancebigcolor.6~12yearsoldwillberaisethechildmorality,intelligenceandphysiquefullscaledevelopmentthecrucialphase,thechildren'sclothingcolorapplicationimmediateinfluencetochild'spsychologicalquality,iftheexpertwilltestdiscoveredthatwillputonthegloomytonesincechildhoodthelittlegirl,easytoproducetimidly,shy,willnotgetonwellwithothersthepointofview,afterexchangingorangeandthebrightclothing,willimprovethegirlwillnothaveeccentricallydependingonthepsychology.Thechildren'sclothingcoloralsoplaysinthespecificenvironmentprotectschild'srole,thechildwearsthecolorstrikingraincoattobepossibletoavoidthetrafficaccidentintheduskyrain,atnighttheoutdoorswalktheactivechild,itsclothingcolorlikeadvancestheretro-reflectingmaterialandthefluorescentsubstances,easytocausethepedestrian,thevehiclestotakeseriouslywiththevigilance,avoidsthetrafficaccident.Thechildren'sclothingdesign'sliningchoiceandthechildhealthhavethedirectrelations.Generallyspeaking,cottonandkapok,hemp,silk,woolclassnatural,environmentalprotectionliningforchildren'sclothingdesignfirstchoicelining,itsgoodmoistureabsorptionpermeabilityandagainstsmellyantibacterialfunctionhasprovidedfinelycomfortable“themicroenvironment”forthechildbody.Especiallythebabiesandinfantssleeptimeislong,theskinistenderanddelicate,issensitive,thesoftlininghastheanti-allergicfunction,bigchildbesideschoicenaturalcottonandkapoksystemlining,butmustconsidertheliningtheresistancetowear.Becausegreatagechildlivelyactive,particularlythemischievousboy,solid,thewear-resistingliningthenguaranteedaftertumbling,doesnotwoundandtheskin,mayresistthemosquitotostarenips,moreoverclothesaresolid,standwear,savetheeconomicaldisbursement.Alongwiththepeopleenvironmentalconsciousness'sunceasingenhancement,hasagainstultravioletray,theanti-electromagneticwavechildren'sclothingtoarousepeople'sinterestdayafterday.Itiswellknown,theschool-agechildcontactmachinetimeislong,thecomputersendsouttheelectromagneticwaveisthestealth,butisneglectedeasilybythehuman.Butisveryactuallydeeptohumanbody'sinjurydegree,likereducesthehumanbodyimmunityfunction,inducescancer,theleukemiaandsoon.Accordingtotheresearchconfirmedthatapersonworkscontinuouslybeforethescreenforfivehours,theintenseradiationinjuryquiteoneday-longlifelosswhichcreatestothehumanbody,oneyeargetsdown,wasequaltothatlosesone-and-a-halfyearlife[3].Theultravioletrayisalsohumanity'sfatalmurderer,ithasthecarcinogenicdangertothehumanity,therefore,thechildren'sclothingdesignlikechoiceradiationprotectionandtheanti-ultravioletray'sliningisadvantageoustochild'sphysicalandmoralintegrity.Goodchildren'sclothing,itsintrinsicqualityandtheexternalimageshouldbeveryfine.Itnotcanonlybetterprotectthechild,avoidsthenonessentialinjury,canalsopromotethechildtofosterthegoodhabitsandcustoms,theguidancephysicalandmoralintegritygrowth.Forexample,tofavorthechildtomoveandtoplay,theclothingsizemustbegood-fitting,theboardisfriendswith,thepaintdepartment,thewaist,thearmpitareinferiortobodilyotherspots,cannotbetootight,otherwise,willaffectthechildbloodcirculationandthegrowth,willcausechild'smotiontoreceivetherestraint.Mustconsiderregardingtheinfantyoungboyfromthenursinganglethatreducesonclotheseasytofalloff,easilyimmaturepartwhichisswallowedbythechild.Nearbythezipperandtheroughseamalsohasthepossibilitytoinjurethechild,becausesomechildren'sclothingusetheinferiorfuelassistant,lightmaycausetheskinsensibility,thefallintheblues,thedietisunsatisfactory,heavyalsopossiblyinducescancer.Therefore,undertheconditionwhichinthechildren'sclothingdemandincreasesyearbyyear,thechildclothing'shealth,thesecurity,thedefensebecomethecenterofgravitywhichtheclothingbeingemployedpublicfigureandtheconsumerpaysattention.C、Functionsecuritydesign(1)ourcountrychildren'sclothingmarket'spolarizationphenomenonseriouspolarizationphenomenonwasatthesametimenaturesuperiorpricehighoverseasthebrandhasseizedthebigsharechildren'sclothingmarket,likethericewasmarvelous,theBabubean,ShiNubi,youngXiongweini,theLiinfantroomandsoon,itssingleunitpricewashigherthanthedomesticsimilarproductsbyfar,itsrawmaterialpurchaseandready-madeclothingprocessingindomestic,thereforeitspricenearlyallnowinitsbrandvalue[2];Ontheotherhandwasthenon-brandlowendproductwholesalestheformtooccupythedomesticchildren'sclothingmarket60%shares;Butsuitsthemiddle-gradechildren'sclothing'sbrandwhichthecitiesexpendtobemoredeficient.Atpresentthedomesticsomechilddrinkenterprisealsosawthisopportunity,stepsinthechildren'sclothingdomaininabundance,like“Wahaha”,“crownprincethemilk”thegroupandsoon,“MacDonald”alsoannouncedthatmarchesthechildren'sclothingindustry,makeschildren'sclothing'sindustrycompetitiontointensifydaybyday,therefore,howdoespromotethemiddle-gradebrandchildren'sclothing'sdevelopmentisanurgentmatter.Butthemiddle-gradebrandchildren'sclothing'smaincharacteristicshouldhasthehighperformance-to-priceratio,thisisbecausepurchasesthislevelproductconsumermanyformaturerationalconsumer,theyboththerequestproducthasthegoodqualityandfashionable,andhopemoderatecost.Like,investigatesaccordingtotheStateStatisticalBureau,inShanghaiareatownshipdwellershouseholdconsumption,children'sclothing'sdisbursementfromduring1998~2001years,regardlessofbeingtheabsolutevalueoroccupiesthehouseholdconsumptiontheproportiontoassumethedecliningtrend,thisexplainedthattheselocalthechildren'sclothingexpendedhasformedthematurebuyers'market,therationalconsumerincreaseddaybyday,thereasonthatchildren'sclothing'sexpensepaidgreatattention“theperformance-to-priceratio”moreandmore[1],overseasthechildren'sclothingbrandishigherthanthedomesticallyproducedchildren'sclothingintheprice20%~200%stilltoreceivewelcomegenerally,mainlylayinthedesign,ontheonehandthesebrandstylefollowedthefashion,simultaneouslydesignedthescientificcontenttobehigh.Atpresent,theinternationaltrendofdevelopmentdisplaysthechildren'sclothingalsotohaveispopularandisfashionable,butourcountryclothingprofessionnotyettakesseriouslytothechildren'sclothingfashiontrend'sissue;Ontheotherhandmanychildren'sclothingdesignersalsolacktheinquiredeeplytochildren'sclothing'sdistinctivequalityandthedetail.Therefore,thefollowingputsforwardthepreliminaryproposalinviewofchildren'sclothing'ssafedesign.Children'sclothing'sperformancequalityisloadedwiththebigdifferenceinthedesignwiththeadult,boththerequesthasthecertainlyfashionablefeelingwhiletheliningchoiceandtorequesttobesafe,tobecomfortable;Bothrequestsinthedesigntohavethefashiondesignandtohavethesecurityandthefunctionalitydesign,sewsthecraftandthespecificationismorecomplex.(2)ningsecurechildren'sclothingdesign'smostimportantworkingprocedurechoosesthelining,musthavethefunctionalitytotheliningalsotohavethecolorrequest.Exceptusualrequestsoft,ventilation,moistureabsorption,wear-resisting,butalsodealsbearsthewash,colorfastness,thebabiesandinfantsattiretobearthesalivacolorfastnessandtheformaldehydecontentdefinition.Ifthechildwoolensweaterlittlechoosestheentirewoolrawmaterialintheyarnchoice,afteravoidswashesmanytimes,theshrinkagebeingbig,butisnotsuitabletochoosetheentireacrylicfibergauze,becauseitlacksthewoolthegracefulsenseofreality,usuallychoose70/30wool/nitrilewell.Inthecolor,thetintmayreducethedyeandcausestheoraltoxicitytoskin'sstimulationtoreducetolowly.Manyenterpriseshadnotunderstoodtothenewpromulgationimplementation'snationalstandardsthatlikeGB18401-2001"TextileFormaldehydeContentDefinition"andGB/18885-2002"EcologyTextileSpecification",theoppositesupplementarymateriallackstheexaminationmethod,becausetextileindustry'sfastdevelopmenthascausedthepeopletobeverydifficulttoimitatethenaturalliningandthenaturalliningdifference,likewashes/thecottonandkapokandthecottonandkapok,thevinylonandthecottonandkapok,theacrylicfiberandthewoolandsoon.Inthepastontheunderwearthepeoplepaidgreatattentiontousethenaturallining,actuallychemicalfiberchildcoatinuse,becausethefrictionnumberoftimesweremanystaticelectricitywhichandthewinterairdryingcausedtheharmwhichcreatedtothehumanbodytobeverybig,usuallycouldamounttoseveralkilovolts.AccordingtotheAmericanmedicalarenaresearchdiscovery,thestaticelectricitycancreatesomepersonofseriouslosingsleepinvivo;TheJapanesechild'sshoewasstipulatedthatdoesnotpermittheuserubberbottomisbecauseitcausesthehumanandtheEarthinsulatescancausethehumanbodytobeill.(3)esignsecuritythepeoplewerecomfortableinthepasttochildren'sclothing'sliningqualityofmaterialandchemistrysecuritytookseriously,toappealmuch,butinvestigatedtheorganizationaccordingtotheBritainhomeaccidentin1995statistics,some154examplechildinjuredtheeventandtheclothingrelated,somealreadyfatal[3].Ifperformsimprovesinclothing'sstructuraldesign,theseaccidentsareavoidableoriginally.AfterwardBritain'sstandardformulationdepartmenthasformulatedforthisreasonaseriesinviewofthechildren'sclothingdesignerandthemanufacturerlawsandregulations,impelstheenterprisetothechildren'sclothingdesigndesignsecurevalue.Thisismainlybecausetheadultverylittlepaysattentiontochild'sbehaviorwayandchildren'sclothing'srelations,theinvestigationshowedthatbecauseintheclothingcausesintheaccident,some48%arebecausethebuttoninspirationnostrilorswallowsintotheknotandsoonsmalldecorationstocreate;Some12%arethedecorationscutsdowntheskin,lethalreasonmanyforbeltropy,thereforesuggestsbelow3yearsoldthechildtodecoratethebeltlengthtobesmallerthan14centimeters,thebutterflyknotrearpartshouldshortbelongin5centimeters,littleusesordoesnotusethescarf,replacesthepantszipperwiththesamdoorlapelandsoon.Suggeststhebabyclothingmulti-useplasticsnapfastener.OurcountrynotyetseestheDepartmentconcernedregardingthisaspectatpresenttheinvestigation,butthiskindofaccidentdefinitelyhastheoccurrence,suggestsaftertheinvestigationshouldalsoestablishthecorrespondingdesigntaboo,enhancesthechildren'sclothingdesignthescientificnature.(4)hefunctionalityandthecraftsecuritychildren'sclothing'sfunctionalitydetaildistinguishesanimportantcharacteristicwhichinstallsintheadult,ifmulti-numberchildfourlimbsgrowthspeedquicklyintorso,indesigntimemaylongcarriesontheconsiderationtothesleevelengthandthetrousers,ifsomesectionofoverseasbrandwinterchildren'sclothingmakesthesleevelengthinthedesigntolengthen,thesleeveholeopensinabigway,theinitialperiodputsonwhencausesitssleevecufftowhirlaroundtakesthedecoration,slightlygrowsupwhenthesleevecuffmaylaydowncontinuestowear,theclotheslongstylehasbecometheshortjacketshape.Thisisonlyasimpleexamplemerely,actuallyalsohasthedesigndetailwhichmanymayexcavatetobeworththedesignersstudying.Children'sclothing'scraftsafealsohas:Vehiclecoverneedlecarry-overinclothing,sullyandsoon;Inmakesthebottombushbytheadhesive-bondedclothtoembroiderinthecraft,choosesthenon-chemicalfiberingredientasfaraspossibletheadhesive-bondedcloth,reducesthepurechemicalfibertheuse;Changestotheplasticsubstitutionmetalthezipper,thebutton,thedecorationsandsoon,especiallymustavoidusescontainstheheavymetal(forexamplechromiumandsoon)thesupplementarymaterial.Thechildclothing'ssecurityshouldcausetheenterpriseanddesigner'svalue,ontheotherhandtherelateddepartmentandtheenterpriseshouldalsospeeduptochildren'sclothing'ssecuredesignandtheproductionassessmentcriteriaresearchandthemaking,isadvantageouswiththeinternationalconventiontrailconnection,speedsupthedomesticallyproducedbrandchildren'sclothing'sdevelopment.D、Children'sclothingdesignpsychologyTheoverseaschildisalsobigwithChinesechild'spsychologicaldisparity,thereforethedomesticmanychildren'sclothingdonotsuitChinesechild'sindividualityactually,inthecertainextentwillbedisadvantageoustochild'shealthydevelopment.Thechildtimeisthelifespeciallysensitivetime,mainlymadetheimpressioninthistimechilddependingontheoutsidestimulationtocertainthings,thechildren'sclothingputsondailyinthebodynaturetheinfluencewhichproducedtochildpsychologyphysiologyisbigger.Sinceisthechildren'sclothing,shouldmanifestthechildvividlyfullyactive,thesprycharacteristic,butinthepresentmarketthechildren'sclothingdesignactuallymoreandmoretendstothehominization.Somechildren'sclothingweresimplythesimplegrown-upclothes'reductionnumber,thedesignaremonotonous,arestereotypical,havelostthechildren'sclothingnecessarychildreallywiththevirgininterest.Inadditionthechildren'sclothingcolorhasnotachievedcertainstandard,somechildren'sclothing'scolorisgloomy,willputonthiskindofinferiorcolorclothestoaffectthechildinevitablyforalongtimetothecolorrecognitioncapability.E、Serializedchildren'sclothingdesignAlongwiththesocio-economicdevelopmentandthehouseholdconsumptionability'senhancement,attire'sclasscommodityconsumerdemandthespecificchangewillchangethearcherytargettoenhance,particularlythechildren'sclothingmarketnewroundexpensecommunityreceivesthesocialenvironmentdevelopmenttheinfluence,theytheappreciationlevelwillalsoimprovetotheclothing,fromsatisfiesthedesignpurchaseprofessionprimarilytochangegraduallyforthepursueseriation,thecombinationnecessarypurchasebehavior.Fromthebeforehandtradition,solechildren'sclothingmatchingextendtothedesign,clothingseriesmatching,combinationselectingandpurchasing,manifestsoneperfectfashiontosavorandtoinfluencechild'sclothingsentiment.Fromnowon,theconsumerwilltendtograduallytothechildren'sclothingdemandhasthehistoricalcharacteristicstidetofluidize,thefashionableclothingseriation,thechildren'sclothingselectsandpurchaseswillextendgraduallyfromindependentdesigncombinationmatchingtotheshoes,thehat,theaccessories,seriesclothing'sandsoonBaoDaithe,scarfcombinationsformsacompleteset.Thechildclothingseriesconformitywillputonwillbebecomingonefashion.Thereforedevelopsthechildclothingseriesinthechildren'sclothingbrandmanagementistapsthechildren'sclothingmarketpotentialtheimportantmeans.2、BrandmanagementstrategyPresently,thepeoplehavetheenhancementtothechildren'sclothingbrand'shobby,inthenewroundlatentexpensecommunity,themajorityofexpenseideaandthecustomtendbrands,thiswillbecomethebrandchildren'sclothing'smainexpenseobject.Alongwithhouseholdincome'sfurtherenhancement,ourcountrychildren'sclothingmarket'sconsumerdemandsatisfiedthebasiclifebythepastpracticaltostarttochangethepursuetobeartistic,thefashion,thepartialeconomicaldevelopedcity,thechildren'sclothingmarket“expendedthestagebyquantity”tochange“thebrandgraduallytoexpend”thestage.Throughsubdividesthemarket,wesawtheentirechildren'sclothingmarketnotonlydevelopsisnotextremelybalanced,andhasthehugevacancy,untilnowdidnothaveadomesticallyproducedchildren'sclothingbrandtobeabletocontendwiththeoverseasbrand,thebrandchildren'sclothingmarketisseizedforalongtimebytheoverseasbrand,andhasfurthertendencywhichmonopolizes.Actually,theseoverseasbrand'schildren'sclothingmajorityisproducestheprocessingbytheDomesticenterprise,thisexplainedthatDomesticenterprise'stechnicalstrengthhasachievedthehighstandard.Butasaresultofspeakingofthemarketandthemarketbenefitassignment,moreimportantlythebrandhas,theestablishmentstrongtrendbrandiswinsthemarketthekey.TheChinesechildren'sclothingindustryisfacingtheunprecedentedopportunityandthechallenge,theconformityresourcessuperiority,advocatesthebrandeconomy,developsthematurebrandconsciousness,thecreationconformstothenationalconditionbrandculturepromotestheChinesechildren'sclothing'sindustrywaythatmustbetaken.Thechildisthespecialcrowd,theirownnon-powerofconsumption,competesthethoughttobeinferiortoadult,expendsthepowerbasicallytograspdailyintheparentshand,butguardianswhenselectsandpurchasesthechildren'sclothingthegeneralconsiderationorderisclothing'sdesign,theliningandthepriceandthebrand.Butthiscannotexplainthatthebrandisunimportant,insteadbrandsettingupanddevelopsimminentlyundertheChinesechildren'sclothingmarketpresentsituation.Thechildistheparents“thetreasure”,thechildren'sclothingtakesonekindofcarrier,istransmittingpeople'slifepersonalstatusandthelifestyle.China,althoughhas300,000,000children,buthasthebrandconsciousnessandthebrandpowerofconsumptionexpensecommunitytrulyonlyaccountsforthechildtotalquantityabout10%.Atpresent,thechildren'sclothingmarket'smajorpart“thecake”issharedbythelow-gradechildren'sclothingwholesalemarket.Ourcountrychildren'sclothingmarketlackscommandstroopsthebrand,doesnothavethestrongtrendbrand,thesinglebrandmarketshareisoftenlowineachbigcity,themarketsizeissmall,theprofitissomewhatlow.Thereforethepresentstageurgentneedstoformapowerfulnativeplacebrandteam,gainsconsumer'strustinorderto,thepatternwhichtheconstitutionscaleandtheoligarchcompete,improvesthequality,cutstheprice,providesfortheconsumerbothhasthebrandandtohavethepersonalstatuspopularityconsumptionproduct.3、PersonalizedservicestrategyBecausethechildren'sclothingmarketagelocalizationisbroad,itsexpenseobjecthastheparticularitywhich-decides,thecustomertotheservicedemandalsoalongwithsociety'sprogressdaybydaystrengthens.Especiallyoccupiesinthenewroundchildren'sclothingmarketdevelopmentstage,themarkethastensmaturely,expendshastensthereason.Increasesalongwiththechildren'sclothingbrandwiththeexpenseidearenewal,thecustomerwhenselectsandpurchasesthecommodity,notonlycaresaboutthedesignandtheprice,moreoveralsocaresaboutthecommoditytheaddedvalueandwithitnecessaryservice.Whentheirpurchasecommodity,whileobtainsusevaluealsotohopethatcanobtainthecorrespondingservicevalue(i.e.inpsychologytoobtainenrichmentandfeelingofsatisfaction).Mustadaptthecustomertotheservicedemand,thedevelopmentbrandchildren'sclothingmarketingactivity,theservicewillbecomeaninvisibleuniqueproducttoacceptgraduallybythemarket.Thepromotionbrandservicevalue,willdeveloptakethecustomerastheguidanceuser-friendlyservicefunctionisinanextchildren'sclothingmarketmarketingstrategyimportantcomponent.Thereforeinthenewroundchildren'sclothingmarketdevelopmentandthecompetition,eachbrandchildren'sclothingshouldprovidethepersonalizedserviceforthecustomer,caterstotheconsumertothebrandandtheservicedemand,createsthebiggestgoodsvalueandtheservicevalueforthecustomer,adaptsexpendstoservesthedemandthenewtendency.Asthechildren'sclothingmarket'soperatorandthepolicy-maker,mustaimatthenextroundchildren'sclothingmarketconsumerdemandthenewtrendtocarryonexploreunceasinglyandstudy.Generallyspeaking,ourcountrychildren'sclothingmarkethasthehugecapacityandtheattractiveprospectsfordevelopment,thiswillcausethechildren'sclothingmarkettoshinethebrilliancegreatly,thechildren'sclothingmarketprospectisbright.中文原文:童装的安全性设计探讨[摘要]本文在分析了我国童装市场的现状之后,提出了在童装的设计中不仅要注意面料的化学安全性同时更要对其款式的安全性设计关注。[关键词]童装;安全性;设计;市场一、人性化设计经营策略A、童装设计安全性趋势环保健康化设计,由于童装市场的消费特性,家长们普遍关心的是儿童健康成长。随着消费水平的提高,城镇居民消费结构步入升级换代阶段,当市场需求向高档、优质商品迈进的同时,社会经济与环境保护的协调发展问题已受到人们的普遍关注。发展绿色、健康童装是促进童装市场可持续发展的关键所在。近期,童装市场部分品牌已推出了彩棉系列、纯天然童装,还有防辐射、防电磁波、防臭抗菌等功能的各类健康、环保型童装已逐步被消费者所接受。鉴于儿童皮肤和成长的特殊性,近几年来消费者对天然、无污染、具有健康、安全功能的童装产品需求欲望增强,从而推动了童装市场绿色产品的发展。根据2003年我国质量监督部门对童装进行的检测结果表明,童装生产企业合格率仅为60.2%,其中婴幼儿类服装产品合格率只有30%,中幼童服装产品质量基本稳定,产品合格率达92.7%。问题集中体现在成品释放甲醛含量超标和面料成分标注不准确上。被检测的婴幼儿童装中有1.7%的产品甲醛含量超标。要改变这种状态,必须行业自律,从源头抓起,严把质量关,走绿色环保道路。所幸“博士蛙”、“宝贝屋”、“小汽车”等品牌,在几年前就率先提出了不用含有福尔马林等有毒成分的面料,它们推出的主题就是“绿色、环保”,倡导了拓展市场从头抓起的新风;因而广受儿童和家长们的喜爱。各童装厂家选购面料时一定要严把质量关,选择优质环保的面料,从小处关爱着儿童,使衣服不刺激皮肤,而且印花染料成分对环境无污染,从中折射出人与自然融为一体的环保意识。B、童装的色彩和卫生、安全、防御性的关系人们在选择童装时,首先注意的是服装的颜色,尤其是孩子,他们对颜色有着原始的敏感和自己独特的喜好。儿童专家研究表现,0~2岁前的婴幼儿的视觉神经尚未发育完全,色彩心里不健全,在此阶段不可用大红大绿等刺激性强的色彩去伤害视觉神经,在生理特征上婴幼儿的皮肤娇嫩,浅淡色不仅能避免染料对皮肤的毒害,还可衬托出婴幼童清澈的双眸和粉滑的皮肤。2~6岁儿童智力增长较快,能认识四种以上的颜色,区分混浊暗色中明度较大的色彩。6~12岁是培养儿童德智体全面发展的关键时期,童装色彩的应用会直接影响到儿童的心理素质,如专家实验发现,从小穿灰暗色调的小女孩,易产生怯懦,羞怯,不合群的心态,换上桔黄和鲜亮的服装后会改善女童孤僻无靠的心理状态。在特定的环境中童装色彩还起到呵护儿童的作用,儿童身着色彩醒目的雨衣可在灰蒙蒙的雨里避免交通事故,夜间户外行走活动的儿童,其着装色彩如加进反光材料和荧光物质,易引起行人、车辆重视和警觉,避免交通事故。童装设计的面料选择和儿童健康有着直接的关系。总的来说,棉、麻、丝、毛类天然、环保面料为童装设计的首选面料,其良好的吸湿透气性和防臭抗菌功能为儿童身体提供了优良舒适的“小环境”。尤其婴幼儿睡眠时间较长,皮肤娇嫩、敏感,柔软的面料具有抗过敏的作用,较大的儿童除了选择天然棉制面料之外,还需考虑面料的耐磨性。因为大龄儿童活泼好动,尤其是顽皮的男孩,结实、耐磨的面料即可保证跌倒后不致伤及皮肤,

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