2011年6月sc钻石空中英语之家荣誉出品

空中英语之家

荣誉

MOVIEGOINGTHROUGHTHEYEARS-(2-2)-Thewaywewatchmovieshaschangedalotthroughtheyears

關鍵字：appeal,pioneer,digital,reflect,multiplex,auditorium,valetparking

電影的歷史(2-2)

(Music).Hi,friends. etoStudioClassroomWorldwide.MynameisSteve.Thankssomuchforjoiningus.Fromthesoundlessblack-and-whitekinetoscopesofthe1890stothehigh-definitionsurroundsound,3D,blu-rayhomeentertainmentsystemsofourmodernday,thewaywewatchmovieshaschangedalot.Inthismonth'sStudioClassroomHISTORYfeature,wearelookingbackintimeandtracingthedevelopmentofhowweexperiencemovies.Today,let'ssetourtimemachinetothe1950sandseehowthemovieindustrysurvivedagainstoneofitsbiggestcompetitorsever-theevision.Pleaseturnwithusnowtopage30andfollowalongaswereadMoviegoingThroughtheYears.MoviegoingThroughtheYears.AsTVbecamepopular,moviepalacesbegantolosetheirappeal.Peoplestayedhomeorattendedsmaller,newerneighborhoodtheaters.The1950ssawasharpincreaseinthenumberofdrive-intheaters.There,peoplecouldenjoymoviesinthecomfortoftheirowncars.In1963StanleyDurwoodbeganpioneeringmultiplextheatersinshopmallsintheUnitedStates.HebuiltthefirstoneinKansasCity.Bythelate1980s,megaplextheaters,with20ormoreauditoriums,beganopeningaroundtheworld.o. etoStudioClassroomWorldwide.MynameisRyan.AndI'mBrandon.Thanksforjoiningusagaintoday,andwehopethatyou'reexcitedtolearnmoreaboutmovies.We'retalkingaboutthehistoryofmoviesandwe'retalkingaboutgoingtomovietheaters.Yesterdaywelearnedaboutmoviepalacesandhowyouwillgoto...inthepast,youcouldgotothesemoviepalaces.Maybeyouwoulddressup,maybeitwouldbeacethatyouwouldgoforaspecialoccasion.Andyouwouldhavepeoplethatwouldgreetyouthereandserveyoutherewhileyouwerethereatthemoviepalace.Yes.Andtodaywe'regoingtolookathowthatchangedintothewaywewatchmoviestoday.Well,weseethatasTVbecamepopular,moviepalacesbegantolosetheirappeal.SoasTVbecamesomethingthatmoreandmorepeoplewerewatching,peoplenolongerhad...ormoviepalacesnolongerhadthesameappeal.ThismeansthatpeoplewerenotasinterestedingoingtothemoviepalacesbecausetheycouldsitathomeandtheycouldwatchtheirTVs.Ifsomethinglosesitsappeal,thatmeansthatpeoplearenotasinterestedinit.Ifsomethingisveryappealing,thatmeanspeopleareinterested.Maybeifyouareinterestedinacertainmovie,thenitappealstoyou;you'reinterestedinit.Right.And"appeal"here,or"appealing"istheadjectiveformofthewordappeal,soitistobeinterestedinmovies.AndsopeoplewerenolongerinterestedinthosemoviepalacesbecauseofTV.Theystayedhomeorattendedsmaller,newerneighborhoodtheatersinstead.That'sright.Sopeople

wouldgototheirlocalneighborhoodtheatersinsteadofgoingtothemoviepalaces.Well,weseenext:The1950ssawasharpincreaseinthenumberofdrive-intheaters.Thismeansduringthe1950sthatmorepeopleweregoingtodrive-intheaters.And"drive-in"meansthatyoucouldgetinyourcar,gotoacewhereyoucouldwatchamovie,butyouactuallystayedinthecar.NowIhavebeentoadrive-intheateractually.Haveyoubeentoonebefore,Ryan?Ihave,yes.Itisaveryenjoyableexperiencetositinyourcarandwatchamovie.Youdon'tevenneedtogetoutofyourcar.Andthe1950ssawasharpincreaseinthesedrive-intheaters.Thatsimplymeansthatithappenedquickly.Theword"sharp"meansithappenedquickly;sotheyquicklysawanincrease.Well,they'reatthesedrive-intheaters.Peoplecouldenjoymoviesinthecomfortoftheirowncars.Itsoundslikeawonderfulidea.That'sright.Andweseethere"inthecomfortoftheirowncars,"meaningtheywereverycomfortable.Itwasaveryrelaxingsituation.Theycouldjuststayrightthereintheirowncars.Andmaybetheyhadalittlespeakerrighttherewheretheycouldhearthemovieandthentheycouldjustlookatthescreen.Andwhenthemoviewasover,theycouldjustturnontheircarsandleaveandgobackhome.Nowagain,thisisverydifferentfromhowmostofuswatchmoviestoday.Theremightstillbesomedrive-intheatersaround,butthisisdefini ysomethingthatwasmorepopularinthe1950s.Well,weseeherein1963StanleyDurwoodbeganpioneeringmultiplextheatersinshopmalls.SoinshopmallsintheUnitedStateswherepeoplecouldgoshop,theyhadmultiplextheaters.AndDurwoodhebegan"pioneering,"sothismeansthereweresomenewideasputince.Andwethinkofthenounform"pioneer."Thisisthefirstonetodosomething.Andsothesemultiplexes,theywerebrandnew.Thiswasanewidea.Andsohebegantohavealargespaceandtheyhaddifferentroomswiththeatersordifferentroomswithscreenswherepeoplecouldwatchmovies.Right.Thisisa"multiplex."Ithasmorethanonetheaterinit.Sotheycanymorethanonemovieatatimeandsomanypeoplecangotothesemultiplexesandwatchthesemovies.AndtheystartedingpopularinshopmallsintheUnitedStates.NowStanleyDurwoodbuiltthefirstone

inKansasCity.That'sright.KansasCityisinthestateofMissouriintheU.S.,andsoweseethatthefirstonewasthere.Andbythelate1980s,megaplextheaters,with20ormoreauditoriumsbegantoopen.Andsowesawbefore,amultiplex;andnowweseemegaplex.Andweseethatithad20ormoreauditoriums,sothesewereevenbigger.Theyhadmorespace,morescreens,sopeoplecouldcomeandwatch.Yes.Andthissoundsmorelikehowwewatchmoviestoday.Thissoundsmoresimilar,withmegaplextheaterswithpossibly20ormoreauditoriums.Nowan"auditorium"isalargeroomthatisdesignedforshows,designedforshowingpeoplesomething.Soheretheauditoriumisreferringtomovietheaters.That'sright.Andalsoanauditoriumcanrefertootherces.Maybeyouwanttogoandwatchaconcert,youmightgotoanauditorium.Oryou'regoingtowatchay,youmaygointoanauditorium.Andweseeherethattheybeganopeningaroundtheworld.Andsothisidea,itspread;moreandmoreceswereusingthesemegaplexessopeoplecouldcomeandenjoymovies.Soweseethatthingshavechangedalot.We'regoingtotalkmoreaboutmovies.Butrightnow,wehaveaskit.We'llbeback

rightafterthebreak.Solmemoreaboutmoviegoingthroughtheyears.Well,moviepalacesbegantolosetheirappealasTVbecamepopular.Peoplestayedhome,right?Orattendedsmallerneighborhoodtheaters.Hey,whataboutthedrive-inmovies?Oh,yeah!Theywerereallypopularinthe1950s.Ithoughtso.Peoplecouldenjoymoviesinthecomfortoftheirowncars.Hey...whataboutmultiplextheaters?Multi...what?Multiplex!ThefirstmultiplexwasbuiltinKansasCitybyStanleyDurwood.Hey,don'tforgetthemegaplex.Oh,yeah...Mega...what?Megaplex!Megaplextheaterswereopeningaroundtheworldbythelate1980s.Theyhadstadium-styleseating.Andlotsofsnacksanddigitalsoundtoo.Nowthat'sright.Well,whathappenedinthelast10years?Well,newtheatersoffermoreservices.Valetparking.Wow!Restaurant s.Whoa!Luxuriousauditoriums.Oh!Thechangesreflectwhatevermoviegoerswantandcanpayfor.Well,sowhataboutthefuture?Well,we'lljusthavetowaitandsee.Butfornow,let'ssitbackandenjoythemovie.Oops!Themovieisover.

(Music) ebackfromthebreak,everyone.Overtheyears,movieexecutiveshavethoughtupsomepretty,prettycrazythingstokeepaudiencescomingback,like3Dglasses,extrawidescreensandsomethingcalledSmell-O-Vision.Smell-O-Visionwasasystemthatreleasedodorsinthetheaterduringafilmsothataviewercouldsmellwhatwashappeninginthemovie.Wasitahit?Well,onenewspaperreported,"You'vegottobreatheittobelieveit.Scentedmoviesareheretostay!"Well,guesswhat?Theywerewrong.SometimeswehearrumorsofaSmell-O-Visioncomeback.Whoknows?OK,backtoourlesson.We'llpickitupdownonline9.MoviegoingThroughtheYears.Thesemodernmoviepalacesfeaturedstadium-styleseating,alargesnackanddigitalsound.Newtheatersinthelast10yearshaveaddedmoreservices.Someoffer

valetparking.Othershaveprivateentrancestosmall,luxuriousauditoriumsthatfeaturefullrestaurant s.Thecontinuingchangeintheatersandtheirenvironmentreflectswhatmoviegoerswantandwillpayfor.Whoknowswhatanightoutatthemovieswilllooklikeintheeback.Before,weweretalkingaboutdrive-intheatersorpeoplecoulddrivetheir

carsgowatchamovie.Andthenwesawthebeginningofmultiplexandmegaplextheaters,whichweretheatersthathadmorethanonescreeninthem.Andnowthesemodernmoviepalacesfeaturedstadium-styleseating.Nowweweretalkingaboutmoviepalacesyesterdayandhowpeoplecouldgototheseluxurious,orveryniceces,towatchamovie.Sothesemodernmoviepalacesfeaturedstadium-styleseating.That'sright.Andastadium-styleseating,youthinkofdifferentlevelsinastadium.Andsowhenyougotothemovietheaternow,manymovietheatershavethisstadium-styleseatingwheretherearedifferentlevels.Anditisverynicebecauseyoucanseeoverthepeopleinfrontofyouandyoucanenjoythemovie.Wealsoseethattherewasalargesnack anddigitalsound.NowRyan,IlovetogoandenjoysomesnacksasIwatchamovie,maybeeatsomepopcornanddrinkasoda.Thismakestheexperiencemuchmoreenjoyable,right?Yes,itdoes.Andinfact,wetalkaboutthesemegaplextheatersbeingmodernmoviepalaces.Sowerememberthatmoviepalacesareverynice.Peoplewouldserveyoufoodandyou

couldenjoyaluxuriousmovieexperience.Andsothesearemodernmoviepalaces,meaningtheyaremorenew,theyaremoviepalacesoftoday.Soyoucouldgohereenjoysomesnacks,enjoysomefoodandalsolistentothedigitalsound.That'sright.And"digital"soundmeansthatitusessomesortofcomputertechnology.Andsoweenjoydigitalsoundwhenwegotothemovies.Nextweseenewtheatersinthelast10yearshaveaddedmoreservices.Sointhelastdecade,inthelast10years,therehavebeenevenmoreservicesofferred.Andweseethatthereisnowvaletparking,Ryan.Right.And"valetparking"iswheresomeoneelseparksyourcarforyou.Youoftenseevaletparkingatveryniceceswhereyoudrivetotheceyouwanttogo,getoutofyourcarandthensomeoneelsewillgetinyourcarandparkitforyou,andputitinaparkingspotforyou.Soitisaverynicethingtohave.Itis.Sometimesyouwillseevaletparkingatarestaurantormaybeevenaho.Yougothereandyoudon'tneedtoparkyourcar,someonewillparkthecarforyou.Well,othertheaterstheyhaveprivateentrancestosmallroomsorsmallareaswhereyoucangetoutofyourcarandyoucangointoaprivateentrance."Private"meansit'sjustforyouorjustforafewpeople.It'saspecialentrance;it'snotthemainentranceintothetheater.Andweseeit'sasmall,luxuriousauditoriumthatyoucouldalsogointo.Andluxuriousmeansit'sverynice,anditmightcostyoualotofmoneytoo.Right,exactly.Nowtheseveryniceauditoriums,likewesaid,are,again,similartomoviepalaces.Sothisisallstartingtosoundmorenice,morebeautifulandlurxurious,andmaybesomethingthatyouwouldbewillingtospendmoremoneyon.Nowthoseauditoriumsfeaturefullrestaurant s.Soyourememberwealsohad satthemoviepalacesaswell,Brandon.That'sright.Andsowe'reseeingsomesimilaritieshere.ButwhatIlikehereaboutthisfullrestaurant isthatyoucangoandhavedinnerwhileyou'rewatchingthemovie.Usuallywhenwe're...wethinkofgoingtoamovietoday,wethinkofhavingpopcornorsomecandy.Buthereyoucanenjoyamealwhileyouarewatchingamovie,sothatissomethingthatisspecialandverynice,ifyou'dliketoenjoythat.Well,next,thecontinuingchangeintheatersandtheirenvironmentreflectswhatmoviegoer...moviegoerswant.Andsoweseethatthingshavechangedovertime,Ryan.We...wehaveseenalotofchanges,butit'sbecausepeoplewantdifferentthings.Andmaybein20or40years,theaterswillchangeevenmorebecausepeoplewilldesiredifferentthings.Right.Peoplemightwantdifferentthings,andthemovietheaterswillchangewithwhatpeoplewantbecausethosechangesreflectwhatthemoviegoerswantandwillpayfor.Andtheword"reflect"simplymeanstoshowwhatsomethingislikeortobelikewhatsomethingelseislike.Sothosechangeswillmovealongwiththedesiresthatpeoplewantintheirmovies.Youmightthinkofareflectioninamirror.Ifyoulookinamirrororinwater,youmightseeyourreflection,whichisthenounformoftheverbreflect.Andwhoknowswhatanightoutatthemovieswilllooklikeinthefuture?AsIwassayingearlier,Ryan,thingshavechangedsoverymuch.Wedon'treallyknowwhatwillhappeninthefuture,especiallyaswethinkabouttechnology.Thingschangesoquicklythesedays.Sothingswillprobablychangewithmovietheatersaswell.Yes.Infact,Irecentlywentandsawamoviewith3Dtechnologywhereyouwearglassesanditlookslikethemoviesarecomingoutatyou.Well,we'velearnedalotaboutthe

historyofmovies.We'llhavetoseewhatthefutureofmovieswilllooklike.That'sallthetimewehavefortoday.Beforewego,let'sseewhat'shappeningintheChatRoom.Sowhatareyournsfortheweekend,Rachel?Oh,Ihavebignsthisweekend.I'mgoingtogohikingSaturdaymorning,andthenIhaveadatewithmyhusband.Wehaven'thadanightoutinmonths.Thatsoundslikefun.But,Rachel,canIaskyouaquestion?IsitanEnglishquestion?Why,ofcourse.I'mwonderingaboutthephraseyoujustused,nightout.Doesthatmeanyou'regoingtobeouttheentirenightorjustforafewhours?Well,thatdepends.Ifyoutakethephraselilly,thenyes,you'llprobablystayoutallnightlongandcomebackthenextday.Butthere'snowaywe'regoingtodothat.Iwasusingtheidiomaticformofthephrase,whichmeansthatwe'llspendaneveningawayfromourhouse.Isee.Soisanightoutsimilarto"anightonthetown"?Yes.Yo