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商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年Treatyouremployeeswithrespectandchancesarethattheywillhaveahigherregardforcustomers.
参考答案:
正确
Anexternalcustomerofanorganizationisacustomerwhoisnotdirectlyconnectedtothatorganizationincludingstakeholders,employees,etc.
参考答案:
错误
Someperfumecompaniesprovide_________sothatcustomerscantrytheperfumeontheirskinbeforetheybuy.
参考答案:
freesamples
Advertisingcompaniesspendalotofmoneyoncreatingclever______thatareshortandmemorablesuchasthemessageforthecreditcard,Access:“Yourflexiblefriend”.
参考答案:
slogans
Celebrity____________isatechniquethatisverypopularinadvertisingatthemoment.
参考答案:
endorsement
Ifnewsaboutaproductcomestoyouby______,someonetellsyouaboutitratherthanyouseeinganadvert.
参考答案:
wordofmouth
Anadvertising___________isthephraseusedinTVorprintadvertisements.Forexample:Nike-Justdoit.Thisissometimesalsocalledatagline.
参考答案:
slogan
Anadvertising___________istheamountofmoneythatacompanyiswilling/abletospendonadvertisingitsproduct.
参考答案:
budget
Anadvertising___________meansalltheadvertisingactivities(eg.TVad,specialoffer,radioad)whichareusedtogethertosellaproduct.
参考答案:
campaign
AlladvertisementsinNZhavetoconformtoadvertising_________.Thismeansthattheymustfollowrulesaboutcontent,wordsandclaims.
参考答案:
standards
IndifferentpracticesofCSR,____________referstostepstheycantaketoreducethosecarbonfootprints
参考答案:
environmentalefforts
IndifferentpracticesofCSR,____________referstotreatingemployeesfairly.
参考答案:
ethicallaborpractices
IndifferentpracticesofCSR,____________referstosponsoringlocalevents,employinglocalworkers
参考答案:
communityinvolvement
IndifferentpracticesofCSR,____________referstoplacingahighervalueontheircustomers.
参考答案:
ethicalmarketing
IndifferentpracticesofCSR,____________referstodoinggooddeedswithoutexpectinganythinginreturn
参考答案:
volunteeringservice
Corporatesocialresponsibility(shortforCSR)isaformofcorporateself-regulationintegratedintoabusinessmodel,anditisalsoknownascorporatecitizenship,_____________responsiblebusiness(SRB),orcorporatesocialperformance.
参考答案:
sustainable
Bypractising____________,businessescanalsopracticesocialresponsibilitybydonatingmoney,productsorservicestosocialcauses.Largercompaniestendtohavealotofresourcesthatcanbenefitcharitiesandlocalcommunityprograms.
参考答案:
philanthropy
ISO_____________clarifieswhatsocialresponsibilityisandhelpsorganizationstranslateCSRprinciplesintoeffectiveactions.
参考答案:
26000
"People,____________andprofit",alsoknownasthetriplebottomline,formonewaytoevaluateCSR.
参考答案:
planet
____________areanypeopleorgroupswhoareaffectedby,orcanaffect,thatcompany'sbehaviourincludingemployees,shareholders,customers,suppliers,localpeopleandenvironment.
参考答案:
Stakeholders
Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.
参考答案:
正确
E-commercemeansbuyerswithcomputerscannow______aglobalnetworkofapprovedsupplierslinkedovertheNet.
参考答案:
surf
Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.
参考答案:
traffic
Sisaverysuccessfulsitewhichgetsover2,000____perday.
参考答案:
hits
Aqualitymanagementsystem(QMS)isacollectionofbusinessprocessesfocusedonconsistentlymeetingcustomerrequirementsandenhancingtheirsatisfaction.
参考答案:
正确
Duringthematuritystage,theproductisestablishedandtheaimforthemanufacturerisnowtomaintainthemarketsharetheyhavebuiltup.
参考答案:
正确
Avisionormissionstatementguidesacompany’svaluesandprovideitwithpurpose.
参考答案:
正确
Theactualproductisdefinedasthebenefitthattheproductbringstothecustomer.
参考答案:
错误
Theoutermostcirclereferstoaugmentedproductconsistingofthemeasurestakentohelptheconsumerputtheactualproducttouse,forexample:delivery,warrantyinstallationandsoon.
参考答案:
正确
Atangibleproductisaproductthatcanonlybeperceivedindirectly
参考答案:
错误
Thebestfirmsareeagertorecruitnewemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.
参考答案:
正确
Tariffsaretaxeson____________products.
参考答案:
imported
In__________,pricesfall.
参考答案:
bearmarket
In________,workerscompeteforjobsandemployerscompeteforworkers.
参考答案:
labormarket
In________,goodsaresolddirectlytothepublicinsmallquantities.
参考答案:
retailmarket
In___________,thereismoresupplythandemand,buyersareatanadvantageandpricesarelow.
参考答案:
buyer'smarket
_________focusesonanarrowlydefinedgroupofcustomers
参考答案:
Nichemarket
Coca-Colaisa____________product:itsellstolargenumbersofpeople.
参考答案:
massmarket
Rolexwatchessellina_________;theyarehigh-qualityandexpensivegoods.
参考答案:
luxurymarket
A______________isgettinglarger.
参考答案:
growingmarket
Theproduct__________discussesthestageswhichaproducthastogothroughsincethedayofitsbirthtothedayitistakenawayfromthemarket.
参考答案:
lifecycle
Aluxuryproductwhichishighqualityandexpensiveisa(n)_____product.
参考答案:
upmarket
Aproductwhichonlyappealstoaveryspecialistgroupofcustomersisa_____product.
参考答案:
niche
Politicalglobalizationreferstothetransmissionofideas,meanings,andvaluesaroundtheworldinsuchawayastoextendandintensifysocialrelations.
参考答案:
错误
Whichwordhasthesethreemeanings:start(acompany),put(aproduct)onthemarket,start(anadvertisingcampaign)?
参考答案:
launch
A_____________isintheproducer'scountry.
参考答案:
homemarket
___________,whichfacilitatetheexchangeofliquidassets,canbefurtherdividedintosecuritymarket,stockmarket,insurancemarket,bondmarket,capitalmarket,currencymarket,futuresmarket,etc.
参考答案:
Financialmarkets
Somenecessaryandcoreoperationsareoutsourcedmostfrequently.
参考答案:
错误
Thelife-bloodofanybusinessistheinformationthatkeepsitrunning.Ifyouhavepayroll,medicalrecordsoranyotherconfidentialinformationthatwillbetransmittedtotheoutsourcingcompany,thereisariskthattheconfidentialitymaybecompromised.
参考答案:
正确
Whetheryousignacontracttohaveanothercompanyperformthefunctionofanentiredepartmentorsingletask,youstillhavethemanagerialcontrol.
参考答案:
错误
Sincetheoutsourcingcontractwillfixtheprice,theonlywayforthemtoincreaseprofitwillbetodecreaseexpenses.
参考答案:
正确
Themostcommonlyoutsourcedpartinabusinessarethosecoreactivities.
参考答案:
错误
__________referstothecostofsomethingthatisnotdirectlyinvolvedinmakingaparticularproductorprovidingaparticularservice,forexamplethecostofrentingbuildingoroftrainingstaff
参考答案:
overheadcosts
_________referstotheamountpaidtothegovernmentbasedonemployees'pay,andiseitherpaidbyanemployerorpartlytakenbyanemployerfromwhatemployeesearn.
参考答案:
payrolltaxes
__________entailsbringingprocesseshandledbythird-partyfirmsin-house.
参考答案:
Insourcing
___________ismovingtheworktoadistantcountry.
参考答案:
Offshoring
Themostcommonmodelofoutsourcingreferstojobsthatarebeingsentoverseastoothercountries,whichiscalled________.
参考答案:
offshoreoutsourcing
Businessescanmakemoreprofitwhentheymovetosomedevelopingcountriesbecauseoflowerlabourcostsandabundantsupplyofimportantnaturalresourcessuchasoilornaturalgas.
参考答案:
正确
Localismisnotabigfactorforcorporationindevelopedcountriestoconsiderbeforetheyenterintoanewcountry.
参考答案:
错误
Thelevelofliteracyinonecountrymakesnodifferencetohowacompanylabelsandadvertisesitsproductsinthatcountry.
参考答案:
错误
Technologyhasbeenaprincipaldriverofglobalization.
参考答案:
正确
________isatermusedbyeconomiststodescribehowwealthissharedinacountry.
参考答案:
incomedistribution
The__________isimprovingleadingtoariseinemployment.
参考答案:
economicsituation
3.Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.
参考答案:
politicalstability
Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.
参考答案:
governmentbureaucracy
1.Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.
参考答案:
monetaryregulation
ViacomOutdoorisanadvertisingcompanythatspecialisesinplacingadvertson__________suchasbuses.
参考答案:
publictransport
Themarketingmixisasetofmarketingtoolsthatthefirmusestopursueitsmarketingobjectivesbeforelaunchinganynewproductincludingfourbroadlevelsofmarketingdecision,namely:product,prices,_____________,andplace.
参考答案:
promotion
Market__________istheprocessofdividingupmassmarketsintogroupswithsimilarneedsandwants.
参考答案:
segmentation
Thereare4typesofmarketsegmentationwhicharemostcommonlyused.Theyare:demographicsegmentation,behavioralsegmentation,___________segmentationandGeographicsegmentation.
参考答案:
psychographic
Inordertoknowthecustomeranditsexpectedbuying,aneffectivemarketingstrategySTPisneededwhichisshortforsegmentation,targetingand________.
参考答案:
positioning
A__________isagroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.
参考答案:
economicandmonetaryunion
A_________isapersonwhorunsaone-manbusinessandtakesalltheprofitsandalltherisks.
参考答案:
soletrader
A_________ownsmorethanhalfthesharecapitalofanothercompany.
参考答案:
holdingcompany
Whenanexistingcompanyestablishesanewcompanyorfirmandkeepsmajorityshareswithitself,itiscalledaparentcompany.Thisnewcompanyorfirmiscalleda___________.
参考答案:
subsidiary
______________segmentationisoneofthesimplestandmostwidesttypeofmarketsegmentation.Thevariablessuchasage,gender,familysize,income,occupation,religion,raceandnationalityhelpdividealargepopulationintospecificcustomergroups.
参考答案:
Demographic
BothAdidasandPUMAarecurrently_________corporationthatdesignsandmanufacturesathleticandcasualfootwear,apparelandaccessories,headquarteredinGermany.
参考答案:
multinational
WhichofthefollowingbusinessesbelongtoPrimaryindustry?
参考答案:
farming_fishing_mining
WhichofthefollowingbusinessesbelongtoSecondaryindustry?
参考答案:
manufacturing_construction
___________istheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.
参考答案:
TheEuropeanCommission
_________________containswords,numbersorsigns,oracombinationofthese,displayedincolumnsorboxes.
参考答案:
Table
_______________isacircularchartdividedintosectors,illustratingnumericalproportion.
参考答案:
Piechart
_________________useseitherhorizontalorverticalbars.
参考答案:
Barchart
Whichofthefollowingwordscannotbeusetorefertoveryfastrise?
参考答案:
climb
Tablesgiveverypreciseinformationandhavegoodvisualimpact.
参考答案:
错误
Whendoingstatisticwriting,youmustdescribeeverydetail.
参考答案:
错误
"Shootup"canbeusedtorefertoveryfastrise.
参考答案:
正确
Whendoingstatisticwriting,youcanwritebothinaformalwayandinaninformalway.
参考答案:
错误
Apiechartcanhavegoodvisualimpact.ButItdoesnotshowmovement.
参考答案:
正确
Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.
参考答案:
错误
ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.
参考答案:
错误
Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.
参考答案:
正确
TheCounciloftheEuropeanUnionisoneoftwolegislativebodiesandtogetherwiththeEuropeanParliamentservestoamendandapprovetheproposalsoftheEuropeanCommission.
参考答案:
正确
EuropeanParliamentistheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.
参考答案:
错误
Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.
参考答案:
surge
WhichofthefollowingbusinessesbelongtoTertiaryindustry?
参考答案:
Finance_consulting_tourism_education
Indianswerethe___________inhabitantsofAmerica.
参考答案:
indigenous
In1995,Adidaswentpubliconthe__________and______stockexchanges.
参考答案:
Frankfurt_Paris
Businessenterprisescustomarilytakeoneofthreeforms:Theyare:___________,___________and_____________..
参考答案:
soleproprietorship_partnership_corporation
Brandcreatesloyalcustomers,butitdoesn'tcreateloyalemployees.
参考答案:
错误
Brandloyaltyisthetendencyofacustomertocontinuebuyingaparticularproduct
参考答案:
正确
Brandingisasetofmarketingandcommunicationmethodsthathelptodistinguishacompanyorproductsfromcompetitors,aimingtocreatealastingimpressioninthemindsofcustomers.
参考答案:
正确
Brandawarenessistheabilityofcompaniestorecallorrecognizebrands,logosandbrandedadvertising.
参考答案:
错误
__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.
参考答案:
MBO
__________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.
参考答案:
Redundancy
___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.
参考答案:
Jointventure
Theireconomy________undertheweightofUnitedNationssanctions.
参考答案:
crumbled
Theorganizationhopestocontinuously_________anddeveloprelationswithotherdevelopingcountries.
参考答案:
consolidate
Amergerdescribestwofirms,oneapparentlystrongerthantheother,joiningforcestomoveforwardasasinglenewentity.
参考答案:
错误
Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.
参考答案:
正确
The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.
参考答案:
错误
Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.
参考答案:
正确
Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.
参考答案:
正确
Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.
参考答案:
confer
Brandcanbedividedintoseveraltypes:ServicebrandandRetailbrand.
参考答案:
错误
Amarket___________isageneralplanabouthowtoorganizethemarketingactivitiesforaproduct.
参考答案:
strategy
Aproduct'smarketing_________isthecombinationofthe4Ps:product,price,placeandpromotion.
参考答案:
mix
________referstoideastowardsuchfactorsastime,age,education,andstatusandinturnshapethebehavior.
参考答案:
Attitudes
__________referstobasicsocialorganizationincludingdifferentbasicsocialunitandstrata.
参考答案:
socialstructure
_________referstowordsthatmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds
参考答案:
language
_________referstothetransmissionofinformationacrosscultures,whetherverbalornon-verbal,whichisaveryimportantskillforbusinesspeople
参考答案:
communication
Wehavean_____________culture,we'reencouragedtolookfornewbusinessandtakerisks
参考答案:
entrepreneurial
____________occurswhenafirmraisesmoneyforworkingcapitalorcapitalexpendituresbysellingdebtinstrumentssuchasbondsandnotestoindividualsand/orinstitutionalinvestors.
参考答案:
Debtfinancing
Ifacompanythrivesandgoespublic,itwillissuesharesonastockexchange;such__________bringagreatinfluxofcashintoafirm.
参考答案:
IPO
Bondisatypeof_________.
参考答案:
lendinginvestment
Amarket___________isonesectionofthetotalmarket;it'sagroupofpeoplewhoaresimilarinwayssuchasage/gender/income.
参考答案:
segment
Market(-ing)_______________includesactivitieslikesurveys.Companiestalktoexistingandpotentialconsumerstogainusefulinformationwhichwillhelpthemdesignandmarkettheirproduct.
参考答案:
research
Market_________meansonecompany'spercentageofthetotalsalesinthatproduct'smarket.
参考答案:
share
Bythe"Completeness"principleofemailwriting,wearesupposedtowriteanemailaslongaspossible.
参考答案:
错误
Thetoneofamemoisgenerallyfriendlyasitisacommunicationbetweencolleagues.
参考答案:
正确
Acomplimentarycloseshouldbeusedattheendofanemail.Forexample"sincerely"canbeusedinaformalandsemiformaloccasion
参考答案:
正确
ThereisnodifferencebetweenCVandResume
参考答案:
错误
Usuallyageneralmanagerwillsortoutthenotesafterthemeetingandwritetheformalminutesofthemeeting.
参考答案:
错误
___________isasummarizedrecordofwhattookplaceinameeting
参考答案:
Minute
_________isanefficientandeffectivewaytoconveyinformationwithinanorganization.
参考答案:
Memo
Whichofthefollowingelementshavetobeincludedinaresume?
参考答案:
educationbackground
WhenwritingaCV,youremploymentexperienceshouldbeincluded.Youshouldstartitwiththe________.
参考答案:
mostrecent
Withtheformof_______,ifthebusinessgoesbankrupt,allthemembersonlylosewhattheyinvestandtheirpersonalpossessionsareprotectedbylaw.
参考答案:
limitedliabilitycompany
Whenwewriteanemail,weshouldkeeptheprincipleof________,thatis,tochoosepolitewordstoexpressyouridea.
参考答案:
courtesy
Anadvertising___________isacompanywhichdesignsandproducesadvertisementsfortheproducer.E.g.SaatchiSaatchi.
参考答案:
agency
A__________isliterallyacertificatethatsaysyouownaportionofacompany.
参考答案:
stock
Whichofthefollowingdoesnotbelongtoownershipinvestment?
参考答案:
savingsaccount
___________financeincludestaxsystems,governmentexpenditures,budgetprocedures,stabilizationpolicyandinstruments,debtissues,andothergovernmentconcerns
参考答案:
Public
_______isinvestmentfromanaffluentindividualwhoprovidescapitalforabusinessstart-up,usuallyinexchangeforconvertibledebtorownershipequity
参考答案:
angelinvestment
An_________isapersonwhohaspossessionofanewenterprise,ventureorideaandassumessignificantaccountabilityfortheinherentrisksandtheoutcome.
参考答案:
entrepreneur
__________isanindividualwhocommitsmoneytoinvestmentproductswiththeexpectationoffinancialreturn.
参考答案:
investor
_________isthemoneyandresourcesmadeavailabletostartupfirmsandsmallbusinesseswithexceptionalgrowthpotential.
参考答案:
Venturecapital
Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.
参考答案:
rudiment
TheSocietyisnot___________withanypoliticalparty.
参考答案:
affiliated
Ilivedonabout$5,000ayearfromthe__________onmybook.
参考答案:
royalties
Thetraineeswillthenbepaired___________experiencedmanagers.
参考答案:
with
Theairline'sinsureris_________fordamagestothevictims'families.
参考答案:
liable
Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.
参考答案:
正确
FourmaincorporatestructuresinStarbucksare__________,_________,Geographic,andtheMatrix.
参考答案:
Functional_Divisional
Anormalcorporatestructureconsistsofvariousdepartments.Majorfivedepartmentsinclude_______,________,___________,ProductionandResearchandDevelopment(R&D).
参考答案:
Marketing_Finance/Accounting_Humanresources
Mostcompaniescanbedividedintothreeparts:_________,__________and___________.
参考答案:
capital(shareholders)_management_labor
Thoughmanagementliteraturedescribesnumerousmanagementstyles,therearethreebasicstyles—_________,___________and________.
参考答案:
directing_delegating_discussing
Managementoperatesthroughfivebasicfunctions:planning,______,______,_______,andcontrolling.
参考答案:
commanding_coordinating_organizing
The________structurefeatureofStarbucksreferstogroupingbasedonbusinessfunction.Forexample,thecompanyhasanHRdepartment,afinancedepartmentandamarketingdepartment.
参考答案:
functional
Shareholderselecta___2____tomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.
参考答案:
boardofdirectors
____________aretheownersofacompany.
参考答案:
Shareholders
__________isresponsibleforanalyzingandreviewingfinancialdata,reportingfinancialperformance,preparingnudgetsandmonitoringexpenditureandcosts.
参考答案:
ChiefFinancialOfficer
________isatermfrequentlyusedinmarketing.Itisameasureofhowproductsandservicessuppliedbyacompanymeetorsurpasscustomerexpectation.
参考答案:
Customersatisfaction
________isbothanattitudinalandbehavioraltendencytofavoronebrandoverallothers,whetherduetosatisfactionwiththeproductorservice,itsconvenienceorperformance,orsimplyfamiliarityandcomfortwiththebrand.
参考答案:
Customerloyalty
_________isthebenefitthatacustomerwillgetfromaproductorserviceincomparisonwithitscost.Thisbenefitmightbemeasuredinmonetaryterms,suchaswhenaproducthelpssavethecustomermoneythatwouldhavebeenspentonsomethingelse.
参考答案:
Customervalue
Thecostsof_______aremuchlowerthanthecostsofrecruitingnewcustomers.
参考答案:
customerretention
Informationtechnologyallowsustobuildupdetailedinformationaboutindividualcustomers’__________.
参考答案:
buyinghabits
Customerisequaltoconsumer.
参考答案:
错误
Managersusing____________tellpeoplewhattodo,howtodoitandwhentohaveitcompleted.Theyassignrolesandresponsibilities,setstandardsanddefineexpectations.
参考答案:
directingstyle
Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.
参考答案:
正确
Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.
参考答案:
错误
________refertodeep-seatedbeliefsabouttheindividualspositioninrelationtohisorherdeity,thefamily,andthesocialhierarchy
参考答案:
socialvalues
Culturealsoaffectsandreflectsthesecularvaluesandattitudesofmembersofasociety.
参考答案:
正确
Approximately20%oftheworld'spopulationhavesomereligiousbeliefs.
参考答案:
错误
Non-verbalcommunicationincludesfacialexpressions,handgestures,intonation,eyecontact,bodypositioningandbodyposture.Silencealsohasmeaninginbusinesssituations.
参考答案:
正确
Notmanyaspectsofinternationalbusinessmaybeaffectedbyculturalvariations.
参考答案:
错误
Peopleholdingdifferentworldviewsmightinterprettheirbehaviorfromdifferentstandpoints.Thissituationcreatesmisunderstandingandcanleadtoculturalconflict.
参考答案:
正确
Peopleinmycompanyarehighly____________,webattleeachotherforpromotionandforbonuses.
参考答案:
competitive
Mycompanyispretty______________,therearelotsofregulations.We’reencouragedtodothingsbythebook.
参考答案:
bureaucratic
Mycompanyhasa______________culture,thebossisautocratic,andwedoaswe'retold.
参考答案:
controlling
Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.
参考答案:
错误
Mycompanyisquite___________,forexample,itdoesn'thaveadresscode.
参考答案:
informal
Wherethelocationofthecompanyisandwhattheofficebuildingislikedoesn’tmakeanydifferencetothevaluesandbehaviorsofpeopleinaworkplace.
参考答案:
错误
__________iseverythingthatafirmwantsabrandtobeinthemindsofcustomers.Itisasetofindividualcomponents,suchasaname,adesign,asetofimages,aslogan,avision,aconcept,etc.whichsetsthebrandasidefromothers.
参考答案:
Brandidentity
Thefirststageinbrandbuildingisto______thebrand.
参考答案:
define
Atthemomentwearelookingforanewbrandnamethatsuggestssomethingabouttheproduct'sbenefitsand________.
参考答案:
qualities
Powerfulbrandnamescreatestrongconsumer__________.
参考答案:
loyalty
Thisyearwearetryingto__________abrandwithpersonality.
参考答案:
develop
Anyorganizationhasauniquehistory—auniquestory.
参考答案:
正确
Anorganization’svaluesneedn’tberelatedtotheoperatingprinciplesofdailylifeinthefirm.
参考答案:
错误
CustomerServiceistheserviceprovidedtothecustomerfromthetimetheorderisplacedtilltheorderisdelivered.
参考答案:
错误
Providinggoodcustomerservicetoyourclientsshouldnaturallybeamajorpriorityinyourday-to-dayschedule.
参考答案:
正确
Ane-businessdoesn'tneedanyemployees.
参考答案:
错误
E-commerceisagoodwayofsellingnicheproducts
参考答案:
正确
Thee-storeinteractwithcustomersonline,processandrecordtheordersonline,alltheproductinformationisonline.
参考答案:
正确
E-commerceeliminatesthemiddleman.
参考答案:
正确
E-commerceisdefinedasthesellingofgoodsandservicesusingtheinternet.
参考答案:
错误
Youcansometimesclickona______whenyouvisitawebsite.
参考答案:
link
Theequivalentofpaperjunkmailiscalled_____.
参考答案:
spam
____________hasanx-axis(ahorizontalaxis)andy-axis
参考答案:
Linegraph
Whichisthebestsubjectforanemail?
参考答案:
QuestionaboutTuesday’slecture
An______________ofanorganizationisacustomerwhoisnotdirectlyconnectedtothatorganizationincludingwholesalers,retailers,etc.
参考答案:
externalcustomer
____________referstoacountry’sgeneralfacilities,transportsystemsandevenitsInternetandmediacapabilities.
参考答案:
Infrastructure
Acompany’s____________arethecoreofitsculture.
参考答案:
values
E-commerceisdefinedasthebuyingandsellingofgoodsandservicesusingthe____________
参考答案:
Internet
Customer_____________isameasureofhowproductsandservicessuppliedbyacompanymeetorsurpasscustomerex
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