商务综合英语-山东财经大学中国大学mooc课后章节答案期末考试题库2023年_第1页
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商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年Treatyouremployeeswithrespectandchancesarethattheywillhaveahigherregardforcustomers.

参考答案:

正确

Anexternalcustomerofanorganizationisacustomerwhoisnotdirectlyconnectedtothatorganizationincludingstakeholders,employees,etc.

参考答案:

错误

Someperfumecompaniesprovide_________sothatcustomerscantrytheperfumeontheirskinbeforetheybuy.

参考答案:

freesamples

Advertisingcompaniesspendalotofmoneyoncreatingclever______thatareshortandmemorablesuchasthemessageforthecreditcard,Access:“Yourflexiblefriend”.

参考答案:

slogans

Celebrity____________isatechniquethatisverypopularinadvertisingatthemoment.

参考答案:

endorsement

Ifnewsaboutaproductcomestoyouby______,someonetellsyouaboutitratherthanyouseeinganadvert.

参考答案:

wordofmouth

Anadvertising___________isthephraseusedinTVorprintadvertisements.Forexample:Nike-Justdoit.Thisissometimesalsocalledatagline.

参考答案:

slogan

Anadvertising___________istheamountofmoneythatacompanyiswilling/abletospendonadvertisingitsproduct.

参考答案:

budget

Anadvertising___________meansalltheadvertisingactivities(eg.TVad,specialoffer,radioad)whichareusedtogethertosellaproduct.

参考答案:

campaign

AlladvertisementsinNZhavetoconformtoadvertising_________.Thismeansthattheymustfollowrulesaboutcontent,wordsandclaims.

参考答案:

standards

IndifferentpracticesofCSR,____________referstostepstheycantaketoreducethosecarbonfootprints

参考答案:

environmentalefforts

IndifferentpracticesofCSR,____________referstotreatingemployeesfairly.

参考答案:

ethicallaborpractices

IndifferentpracticesofCSR,____________referstosponsoringlocalevents,employinglocalworkers

参考答案:

communityinvolvement

IndifferentpracticesofCSR,____________referstoplacingahighervalueontheircustomers.

参考答案:

ethicalmarketing

IndifferentpracticesofCSR,____________referstodoinggooddeedswithoutexpectinganythinginreturn

参考答案:

volunteeringservice

Corporatesocialresponsibility(shortforCSR)isaformofcorporateself-regulationintegratedintoabusinessmodel,anditisalsoknownascorporatecitizenship,_____________responsiblebusiness(SRB),orcorporatesocialperformance.

参考答案:

sustainable

Bypractising____________,businessescanalsopracticesocialresponsibilitybydonatingmoney,productsorservicestosocialcauses.Largercompaniestendtohavealotofresourcesthatcanbenefitcharitiesandlocalcommunityprograms.

参考答案:

philanthropy

ISO_____________clarifieswhatsocialresponsibilityisandhelpsorganizationstranslateCSRprinciplesintoeffectiveactions.

参考答案:

26000

"People,____________andprofit",alsoknownasthetriplebottomline,formonewaytoevaluateCSR.

参考答案:

planet

____________areanypeopleorgroupswhoareaffectedby,orcanaffect,thatcompany'sbehaviourincludingemployees,shareholders,customers,suppliers,localpeopleandenvironment.

参考答案:

Stakeholders

Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

参考答案:

正确

E-commercemeansbuyerswithcomputerscannow______aglobalnetworkofapprovedsupplierslinkedovertheNet.

参考答案:

surf

Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

参考答案:

traffic

Sisaverysuccessfulsitewhichgetsover2,000____perday.

参考答案:

hits

Aqualitymanagementsystem(QMS)isacollectionofbusinessprocessesfocusedonconsistentlymeetingcustomerrequirementsandenhancingtheirsatisfaction.

参考答案:

正确

Duringthematuritystage,theproductisestablishedandtheaimforthemanufacturerisnowtomaintainthemarketsharetheyhavebuiltup.

参考答案:

正确

Avisionormissionstatementguidesacompany’svaluesandprovideitwithpurpose.

参考答案:

正确

Theactualproductisdefinedasthebenefitthattheproductbringstothecustomer.

参考答案:

错误

Theoutermostcirclereferstoaugmentedproductconsistingofthemeasurestakentohelptheconsumerputtheactualproducttouse,forexample:delivery,warrantyinstallationandsoon.

参考答案:

正确

Atangibleproductisaproductthatcanonlybeperceivedindirectly

参考答案:

错误

Thebestfirmsareeagertorecruitnewemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

参考答案:

正确

Tariffsaretaxeson____________products.

参考答案:

imported

In__________,pricesfall.

参考答案:

bearmarket

In________,workerscompeteforjobsandemployerscompeteforworkers.

参考答案:

labormarket

In________,goodsaresolddirectlytothepublicinsmallquantities.

参考答案:

retailmarket

In___________,thereismoresupplythandemand,buyersareatanadvantageandpricesarelow.

参考答案:

buyer'smarket

_________focusesonanarrowlydefinedgroupofcustomers

参考答案:

Nichemarket

Coca-Colaisa____________product:itsellstolargenumbersofpeople.

参考答案:

massmarket

Rolexwatchessellina_________;theyarehigh-qualityandexpensivegoods.

参考答案:

luxurymarket

A______________isgettinglarger.

参考答案:

growingmarket

Theproduct__________discussesthestageswhichaproducthastogothroughsincethedayofitsbirthtothedayitistakenawayfromthemarket.

参考答案:

lifecycle

Aluxuryproductwhichishighqualityandexpensiveisa(n)_____product.

参考答案:

upmarket

Aproductwhichonlyappealstoaveryspecialistgroupofcustomersisa_____product.

参考答案:

niche

Politicalglobalizationreferstothetransmissionofideas,meanings,andvaluesaroundtheworldinsuchawayastoextendandintensifysocialrelations.

参考答案:

错误

Whichwordhasthesethreemeanings:start(acompany),put(aproduct)onthemarket,start(anadvertisingcampaign)?

参考答案:

launch

A_____________isintheproducer'scountry.

参考答案:

homemarket

___________,whichfacilitatetheexchangeofliquidassets,canbefurtherdividedintosecuritymarket,stockmarket,insurancemarket,bondmarket,capitalmarket,currencymarket,futuresmarket,etc.

参考答案:

Financialmarkets

Somenecessaryandcoreoperationsareoutsourcedmostfrequently.

参考答案:

错误

Thelife-bloodofanybusinessistheinformationthatkeepsitrunning.Ifyouhavepayroll,medicalrecordsoranyotherconfidentialinformationthatwillbetransmittedtotheoutsourcingcompany,thereisariskthattheconfidentialitymaybecompromised.

参考答案:

正确

Whetheryousignacontracttohaveanothercompanyperformthefunctionofanentiredepartmentorsingletask,youstillhavethemanagerialcontrol.

参考答案:

错误

Sincetheoutsourcingcontractwillfixtheprice,theonlywayforthemtoincreaseprofitwillbetodecreaseexpenses.

参考答案:

正确

Themostcommonlyoutsourcedpartinabusinessarethosecoreactivities.

参考答案:

错误

__________referstothecostofsomethingthatisnotdirectlyinvolvedinmakingaparticularproductorprovidingaparticularservice,forexamplethecostofrentingbuildingoroftrainingstaff

参考答案:

overheadcosts

_________referstotheamountpaidtothegovernmentbasedonemployees'pay,andiseitherpaidbyanemployerorpartlytakenbyanemployerfromwhatemployeesearn.

参考答案:

payrolltaxes

__________entailsbringingprocesseshandledbythird-partyfirmsin-house.

参考答案:

Insourcing

___________ismovingtheworktoadistantcountry.

参考答案:

Offshoring

Themostcommonmodelofoutsourcingreferstojobsthatarebeingsentoverseastoothercountries,whichiscalled________.

参考答案:

offshoreoutsourcing

Businessescanmakemoreprofitwhentheymovetosomedevelopingcountriesbecauseoflowerlabourcostsandabundantsupplyofimportantnaturalresourcessuchasoilornaturalgas.

参考答案:

正确

Localismisnotabigfactorforcorporationindevelopedcountriestoconsiderbeforetheyenterintoanewcountry.

参考答案:

错误

Thelevelofliteracyinonecountrymakesnodifferencetohowacompanylabelsandadvertisesitsproductsinthatcountry.

参考答案:

错误

Technologyhasbeenaprincipaldriverofglobalization.

参考答案:

正确

________isatermusedbyeconomiststodescribehowwealthissharedinacountry.

参考答案:

incomedistribution

The__________isimprovingleadingtoariseinemployment.

参考答案:

economicsituation

3.Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

参考答案:

politicalstability

Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

参考答案:

governmentbureaucracy

1.Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

参考答案:

monetaryregulation

ViacomOutdoorisanadvertisingcompanythatspecialisesinplacingadvertson__________suchasbuses.

参考答案:

publictransport

Themarketingmixisasetofmarketingtoolsthatthefirmusestopursueitsmarketingobjectivesbeforelaunchinganynewproductincludingfourbroadlevelsofmarketingdecision,namely:product,prices,_____________,andplace.

参考答案:

promotion

Market__________istheprocessofdividingupmassmarketsintogroupswithsimilarneedsandwants.

参考答案:

segmentation

Thereare4typesofmarketsegmentationwhicharemostcommonlyused.Theyare:demographicsegmentation,behavioralsegmentation,___________segmentationandGeographicsegmentation.

参考答案:

psychographic

Inordertoknowthecustomeranditsexpectedbuying,aneffectivemarketingstrategySTPisneededwhichisshortforsegmentation,targetingand________.

参考答案:

positioning

A__________isagroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

参考答案:

economicandmonetaryunion

A_________isapersonwhorunsaone-manbusinessandtakesalltheprofitsandalltherisks.

参考答案:

soletrader

A_________ownsmorethanhalfthesharecapitalofanothercompany.

参考答案:

holdingcompany

Whenanexistingcompanyestablishesanewcompanyorfirmandkeepsmajorityshareswithitself,itiscalledaparentcompany.Thisnewcompanyorfirmiscalleda___________.

参考答案:

subsidiary

______________segmentationisoneofthesimplestandmostwidesttypeofmarketsegmentation.Thevariablessuchasage,gender,familysize,income,occupation,religion,raceandnationalityhelpdividealargepopulationintospecificcustomergroups.

参考答案:

Demographic

BothAdidasandPUMAarecurrently_________corporationthatdesignsandmanufacturesathleticandcasualfootwear,apparelandaccessories,headquarteredinGermany.

参考答案:

multinational

WhichofthefollowingbusinessesbelongtoPrimaryindustry?

参考答案:

farming_fishing_mining

WhichofthefollowingbusinessesbelongtoSecondaryindustry?

参考答案:

manufacturing_construction

___________istheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.

参考答案:

TheEuropeanCommission

_________________containswords,numbersorsigns,oracombinationofthese,displayedincolumnsorboxes.

参考答案:

Table

_______________isacircularchartdividedintosectors,illustratingnumericalproportion.

参考答案:

Piechart

_________________useseitherhorizontalorverticalbars.

参考答案:

Barchart

Whichofthefollowingwordscannotbeusetorefertoveryfastrise?

参考答案:

climb

Tablesgiveverypreciseinformationandhavegoodvisualimpact.

参考答案:

错误

Whendoingstatisticwriting,youmustdescribeeverydetail.

参考答案:

错误

"Shootup"canbeusedtorefertoveryfastrise.

参考答案:

正确

Whendoingstatisticwriting,youcanwritebothinaformalwayandinaninformalway.

参考答案:

错误

Apiechartcanhavegoodvisualimpact.ButItdoesnotshowmovement.

参考答案:

正确

Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

参考答案:

错误

ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

参考答案:

错误

Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

参考答案:

正确

TheCounciloftheEuropeanUnionisoneoftwolegislativebodiesandtogetherwiththeEuropeanParliamentservestoamendandapprovetheproposalsoftheEuropeanCommission.

参考答案:

正确

EuropeanParliamentistheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.

参考答案:

错误

Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

参考答案:

surge

WhichofthefollowingbusinessesbelongtoTertiaryindustry?

参考答案:

Finance_consulting_tourism_education

Indianswerethe___________inhabitantsofAmerica.

参考答案:

indigenous

In1995,Adidaswentpubliconthe__________and______stockexchanges.

参考答案:

Frankfurt_Paris

Businessenterprisescustomarilytakeoneofthreeforms:Theyare:___________,___________and_____________..

参考答案:

soleproprietorship_partnership_corporation

Brandcreatesloyalcustomers,butitdoesn'tcreateloyalemployees.

参考答案:

错误

Brandloyaltyisthetendencyofacustomertocontinuebuyingaparticularproduct

参考答案:

正确

Brandingisasetofmarketingandcommunicationmethodsthathelptodistinguishacompanyorproductsfromcompetitors,aimingtocreatealastingimpressioninthemindsofcustomers.

参考答案:

正确

Brandawarenessistheabilityofcompaniestorecallorrecognizebrands,logosandbrandedadvertising.

参考答案:

错误

__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

参考答案:

MBO

__________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

参考答案:

Redundancy

___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.

参考答案:

Jointventure

Theireconomy________undertheweightofUnitedNationssanctions.

参考答案:

crumbled

Theorganizationhopestocontinuously_________anddeveloprelationswithotherdevelopingcountries.

参考答案:

consolidate

Amergerdescribestwofirms,oneapparentlystrongerthantheother,joiningforcestomoveforwardasasinglenewentity.

参考答案:

错误

Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

参考答案:

正确

The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

参考答案:

错误

Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

参考答案:

正确

Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

参考答案:

正确

Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.

参考答案:

confer

Brandcanbedividedintoseveraltypes:ServicebrandandRetailbrand.

参考答案:

错误

Amarket___________isageneralplanabouthowtoorganizethemarketingactivitiesforaproduct.

参考答案:

strategy

Aproduct'smarketing_________isthecombinationofthe4Ps:product,price,placeandpromotion.

参考答案:

mix

________referstoideastowardsuchfactorsastime,age,education,andstatusandinturnshapethebehavior.

参考答案:

Attitudes

__________referstobasicsocialorganizationincludingdifferentbasicsocialunitandstrata.

参考答案:

socialstructure

_________referstowordsthatmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds

参考答案:

language

_________referstothetransmissionofinformationacrosscultures,whetherverbalornon-verbal,whichisaveryimportantskillforbusinesspeople

参考答案:

communication

Wehavean_____________culture,we'reencouragedtolookfornewbusinessandtakerisks

参考答案:

entrepreneurial

____________occurswhenafirmraisesmoneyforworkingcapitalorcapitalexpendituresbysellingdebtinstrumentssuchasbondsandnotestoindividualsand/orinstitutionalinvestors.

参考答案:

Debtfinancing

Ifacompanythrivesandgoespublic,itwillissuesharesonastockexchange;such__________bringagreatinfluxofcashintoafirm.

参考答案:

IPO

Bondisatypeof_________.

参考答案:

lendinginvestment

Amarket___________isonesectionofthetotalmarket;it'sagroupofpeoplewhoaresimilarinwayssuchasage/gender/income.

参考答案:

segment

Market(-ing)_______________includesactivitieslikesurveys.Companiestalktoexistingandpotentialconsumerstogainusefulinformationwhichwillhelpthemdesignandmarkettheirproduct.

参考答案:

research

Market_________meansonecompany'spercentageofthetotalsalesinthatproduct'smarket.

参考答案:

share

Bythe"Completeness"principleofemailwriting,wearesupposedtowriteanemailaslongaspossible.

参考答案:

错误

Thetoneofamemoisgenerallyfriendlyasitisacommunicationbetweencolleagues.

参考答案:

正确

Acomplimentarycloseshouldbeusedattheendofanemail.Forexample"sincerely"canbeusedinaformalandsemiformaloccasion

参考答案:

正确

ThereisnodifferencebetweenCVandResume

参考答案:

错误

Usuallyageneralmanagerwillsortoutthenotesafterthemeetingandwritetheformalminutesofthemeeting.

参考答案:

错误

___________isasummarizedrecordofwhattookplaceinameeting

参考答案:

Minute

_________isanefficientandeffectivewaytoconveyinformationwithinanorganization.

参考答案:

Memo

Whichofthefollowingelementshavetobeincludedinaresume?

参考答案:

educationbackground

WhenwritingaCV,youremploymentexperienceshouldbeincluded.Youshouldstartitwiththe________.

参考答案:

mostrecent

Withtheformof_______,ifthebusinessgoesbankrupt,allthemembersonlylosewhattheyinvestandtheirpersonalpossessionsareprotectedbylaw.

参考答案:

limitedliabilitycompany

Whenwewriteanemail,weshouldkeeptheprincipleof________,thatis,tochoosepolitewordstoexpressyouridea.

参考答案:

courtesy

Anadvertising___________isacompanywhichdesignsandproducesadvertisementsfortheproducer.E.g.SaatchiSaatchi.

参考答案:

agency

A__________isliterallyacertificatethatsaysyouownaportionofacompany.

参考答案:

stock

Whichofthefollowingdoesnotbelongtoownershipinvestment?

参考答案:

savingsaccount

___________financeincludestaxsystems,governmentexpenditures,budgetprocedures,stabilizationpolicyandinstruments,debtissues,andothergovernmentconcerns

参考答案:

Public

_______isinvestmentfromanaffluentindividualwhoprovidescapitalforabusinessstart-up,usuallyinexchangeforconvertibledebtorownershipequity

参考答案:

angelinvestment

An_________isapersonwhohaspossessionofanewenterprise,ventureorideaandassumessignificantaccountabilityfortheinherentrisksandtheoutcome.

参考答案:

entrepreneur

__________isanindividualwhocommitsmoneytoinvestmentproductswiththeexpectationoffinancialreturn.

参考答案:

investor

_________isthemoneyandresourcesmadeavailabletostartupfirmsandsmallbusinesseswithexceptionalgrowthpotential.

参考答案:

Venturecapital

Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

参考答案:

rudiment

TheSocietyisnot___________withanypoliticalparty.

参考答案:

affiliated

Ilivedonabout$5,000ayearfromthe__________onmybook.

参考答案:

royalties

Thetraineeswillthenbepaired___________experiencedmanagers.

参考答案:

with

Theairline'sinsureris_________fordamagestothevictims'families.

参考答案:

liable

Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

参考答案:

正确

FourmaincorporatestructuresinStarbucksare__________,_________,Geographic,andtheMatrix.

参考答案:

Functional_Divisional

Anormalcorporatestructureconsistsofvariousdepartments.Majorfivedepartmentsinclude_______,________,___________,ProductionandResearchandDevelopment(R&D).

参考答案:

Marketing_Finance/Accounting_Humanresources

Mostcompaniescanbedividedintothreeparts:_________,__________and___________.

参考答案:

capital(shareholders)_management_labor

Thoughmanagementliteraturedescribesnumerousmanagementstyles,therearethreebasicstyles—_________,___________and________.

参考答案:

directing_delegating_discussing

Managementoperatesthroughfivebasicfunctions:planning,______,______,_______,andcontrolling.

参考答案:

commanding_coordinating_organizing

The________structurefeatureofStarbucksreferstogroupingbasedonbusinessfunction.Forexample,thecompanyhasanHRdepartment,afinancedepartmentandamarketingdepartment.

参考答案:

functional

Shareholderselecta___2____tomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.

参考答案:

boardofdirectors

____________aretheownersofacompany.

参考答案:

Shareholders

__________isresponsibleforanalyzingandreviewingfinancialdata,reportingfinancialperformance,preparingnudgetsandmonitoringexpenditureandcosts.

参考答案:

ChiefFinancialOfficer

________isatermfrequentlyusedinmarketing.Itisameasureofhowproductsandservicessuppliedbyacompanymeetorsurpasscustomerexpectation.

参考答案:

Customersatisfaction

________isbothanattitudinalandbehavioraltendencytofavoronebrandoverallothers,whetherduetosatisfactionwiththeproductorservice,itsconvenienceorperformance,orsimplyfamiliarityandcomfortwiththebrand.

参考答案:

Customerloyalty

_________isthebenefitthatacustomerwillgetfromaproductorserviceincomparisonwithitscost.Thisbenefitmightbemeasuredinmonetaryterms,suchaswhenaproducthelpssavethecustomermoneythatwouldhavebeenspentonsomethingelse.

参考答案:

Customervalue

Thecostsof_______aremuchlowerthanthecostsofrecruitingnewcustomers.

参考答案:

customerretention

Informationtechnologyallowsustobuildupdetailedinformationaboutindividualcustomers’__________.

参考答案:

buyinghabits

Customerisequaltoconsumer.

参考答案:

错误

Managersusing____________tellpeoplewhattodo,howtodoitandwhentohaveitcompleted.Theyassignrolesandresponsibilities,setstandardsanddefineexpectations.

参考答案:

directingstyle

Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

参考答案:

正确

Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

参考答案:

错误

________refertodeep-seatedbeliefsabouttheindividualspositioninrelationtohisorherdeity,thefamily,andthesocialhierarchy

参考答案:

socialvalues

Culturealsoaffectsandreflectsthesecularvaluesandattitudesofmembersofasociety.

参考答案:

正确

Approximately20%oftheworld'spopulationhavesomereligiousbeliefs.

参考答案:

错误

Non-verbalcommunicationincludesfacialexpressions,handgestures,intonation,eyecontact,bodypositioningandbodyposture.Silencealsohasmeaninginbusinesssituations.

参考答案:

正确

Notmanyaspectsofinternationalbusinessmaybeaffectedbyculturalvariations.

参考答案:

错误

Peopleholdingdifferentworldviewsmightinterprettheirbehaviorfromdifferentstandpoints.Thissituationcreatesmisunderstandingandcanleadtoculturalconflict.

参考答案:

正确

Peopleinmycompanyarehighly____________,webattleeachotherforpromotionandforbonuses.

参考答案:

competitive

Mycompanyispretty______________,therearelotsofregulations.We’reencouragedtodothingsbythebook.

参考答案:

bureaucratic

Mycompanyhasa______________culture,thebossisautocratic,andwedoaswe'retold.

参考答案:

controlling

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

参考答案:

错误

Mycompanyisquite___________,forexample,itdoesn'thaveadresscode.

参考答案:

informal

Wherethelocationofthecompanyisandwhattheofficebuildingislikedoesn’tmakeanydifferencetothevaluesandbehaviorsofpeopleinaworkplace.

参考答案:

错误

__________iseverythingthatafirmwantsabrandtobeinthemindsofcustomers.Itisasetofindividualcomponents,suchasaname,adesign,asetofimages,aslogan,avision,aconcept,etc.whichsetsthebrandasidefromothers.

参考答案:

Brandidentity

Thefirststageinbrandbuildingisto______thebrand.

参考答案:

define

Atthemomentwearelookingforanewbrandnamethatsuggestssomethingabouttheproduct'sbenefitsand________.

参考答案:

qualities

Powerfulbrandnamescreatestrongconsumer__________.

参考答案:

loyalty

Thisyearwearetryingto__________abrandwithpersonality.

参考答案:

develop

Anyorganizationhasauniquehistory—auniquestory.

参考答案:

正确

Anorganization’svaluesneedn’tberelatedtotheoperatingprinciplesofdailylifeinthefirm.

参考答案:

错误

CustomerServiceistheserviceprovidedtothecustomerfromthetimetheorderisplacedtilltheorderisdelivered.

参考答案:

错误

Providinggoodcustomerservicetoyourclientsshouldnaturallybeamajorpriorityinyourday-to-dayschedule.

参考答案:

正确

Ane-businessdoesn'tneedanyemployees.

参考答案:

错误

E-commerceisagoodwayofsellingnicheproducts

参考答案:

正确

Thee-storeinteractwithcustomersonline,processandrecordtheordersonline,alltheproductinformationisonline.

参考答案:

正确

E-commerceeliminatesthemiddleman.

参考答案:

正确

E-commerceisdefinedasthesellingofgoodsandservicesusingtheinternet.

参考答案:

错误

Youcansometimesclickona______whenyouvisitawebsite.

参考答案:

link

Theequivalentofpaperjunkmailiscalled_____.

参考答案:

spam

____________hasanx-axis(ahorizontalaxis)andy-axis

参考答案:

Linegraph

Whichisthebestsubjectforanemail?

参考答案:

QuestionaboutTuesday’slecture

An______________ofanorganizationisacustomerwhoisnotdirectlyconnectedtothatorganizationincludingwholesalers,retailers,etc.

参考答案:

externalcustomer

____________referstoacountry’sgeneralfacilities,transportsystemsandevenitsInternetandmediacapabilities.

参考答案:

Infrastructure

Acompany’s____________arethecoreofitsculture.

参考答案:

values

E-commerceisdefinedasthebuyingandsellingofgoodsandservicesusingthe____________

参考答案:

Internet

Customer_____________isameasureofhowproductsandservicessuppliedbyacompanymeetorsurpasscustomerex

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