2023全球品牌足迹报告（英）

Click

here

or

press

enter

for

the

accessibility

optimised

versionBR

ANDFOOTPRINT2023RESILIENCERISINGClick

here

or

press

enter

for

the

accessibility

optimised

versionIn

a

worldwhere

somehouseholdsarestrugglingtopaytheirbills,you’d

assumetheFast-MovingConsumerGoods(FMCG)industrycouldbe

staring

downahard

road.And

yes,

there

arepocketsof

pain,buttheresilienceshownby

somebrandsisnothingshort

ofstores,spacingouttheirshoppingtripsinsomeparts

of

theworld,andhuntingdownsmallerpacksizesto

managethemoneythatkeepsthehouseholdafloat.recognisingandrespondingtoconsumerpain.Amidthisadversityconfrontingtheircustomers,

brands

haveexhibiteda

remarkablecapacityforadaptationandgrowth.Thisdisplayof

brandresilienceandempathyforshopperneedsisatestament

totheindustry’sinnovativespirit.Even

when

facingchallengingcircumstancesandscarcegrowth

opportunities,brands

have

discovered

ways

toprosperandhelpshoppersatthesametime.BrandFootprint

investigatestheperformanceof

37,000brandsacross53marketsandfivecontinentsremarkable.ButI’d

askyou

toholdthatthought

fora

moment.First,weshouldreconcileourPutsimply,shoppersarebeingforced

tospendmoreandmaketoughchoices.Thoughthey

arepresentedwithroughlythesamenumberof

brandchoiceswhentheyshop,they

arebuyinglessandpayingmore,optingforlower-costreality.Globalspendingshotupby+4.8%

in

2022,leavingthe+2.6%growth

of

2021

farbehind.Butweshouldn’tbe

too

excited

bythosenumbers.Thisso-called“value”ismostlydrivenbyinflation'shandiwork,nothonest-to-goodness

alternativesinsomecategoriesandconsumerdemand.relinquishingothers

altogether.Thispattern

islikely

tocontinue,asevenwheninflationisreinedin,priceswillstayhighto

tackleongoingsupplychainchallengesandhigherenergy,

production,anddistributioncosts.Butbrands

areadroitlyAnd

who(ultimately)paystheserisingprices?Well,

it'stheeverydayshopperstighteningtheirbeltsandchangingtheirways

to

makeendsmeet.They’reflockingtodiscountTheTop

10mostchosenFMCGbrands

overtheyearsOur

annual

Brand

Footprint

study,the

most

comprehensive

we

haveever

conducted,

investigates

theperformance

of

37,000

brandsacross

53

markets

and

fivecontinents.

The

invaluable

insightsderivedfrom

this

extensive

analysiswill

provide

you

witha

reliablecompass

to

navigate

theseuncertaintimes

and

achieve

true

growth.willcelebrate

the

resilience

ofbrands

thathaveweatheredthestormandcontinuedto

innovate.CannesLionsistheglobalstagewheretheworld'smost

innovativeandcreativebrands

come

together,showcasingtheirbreakthroughideasandcampaignsandearningwell-deservedrecognition.We’ll

beusingtheevent

tospotlightthosewho

standouttoshoppers.Oneparticularly

captivatingdiscoveryistheriseof

smaller,newerbrandsthathavecarved

outa

nicheforthemselves,evenincategoriesthatappearedsaturated.These"up-and-comers"havetappedintothepowerofempathyandunderstanding

forstrugglingconsumers,addressingtheirevolvingneedsanddeliveringpositiveresultsin

theface

ofchangingmarketneeds.To

furtheramplify

thepowerofbrands,thisreportoffersa

viewofthestrategies

employed

bywinningbrandsthatwillhopefullyinspireothers

to

emulatetheirsuccessandthrive.At

theCannesLionsInternationalFestival

of

Creativityin

June,weClick

here

or

press

enter

for

the

accessibility

optimised

versionIn

theworldof

FMCG,

there’s

amoment—

a

splitsecond,really—whena

shopper'shandhoversbetweentwobrands,andtheymaketheirchoice.That’sthemoment

weaim

to

capturewithourBrand

Footprint

ranking.

WetallyupthoseConsumer

ReachPoints,seeingjusthowmanytimesshoppersreach

fora

particularbrand.In

otherwords,

welookathowmanytimesthey

madeabrandchoice.hunt

forthosesurprises.Our

teamsdugupgemsthat'llhelpyounavigate

to

realgrowth.Amongthejewels,we

found

scrappyup-and-comers,theunderdogsthattookonthebigdogsandcameoutontop,

evenin

categoriesfolkssaidwerefittoburst.There

werealsothebigdogsdemonstratingwhythey’reatthetop

of

thebrandrankings.Thisyear,

ourexamination

of

themarket

doesn’t

stopatbrands—

wealsocastaneye

acrossthevariousretailchannels.We

dosoasinflationpushesmoreshoppersintothewelcomingarms

of

discountersandPrivate

Labelgoods.We

are,

ofcourse,mindfulof

whatthisWhichfactordoyoubelievehasthe

mostsignificantimpactonabrand’s

resilienceintheFMCGmarket?PricingstrategiesEmpathyandunderstanding

forstrugglingconsumersInnovationandadaptationNow,

timesare

hard,andyou’dthinka

tougheconomicclimatecouldspelltrouble

for

brands.

Forsome,ithas,butmany

have

foundtheirfootingandlearnedtodancein

thestorm.

That’s

what

wecallbrandresilience,andit'ssomethingworth

recognising.Even

whenthechipsare

down,

brands

keepMarketingandadvertisingPost

answer"unbranding

of

theworld"mightmeanforbothbrandsandretailers,andwe’re

divingintothosemarkettensions,too.surprisinguswiththeiringenuity.For

some

brands,

it’saboutwinningbackwanderinghearts.

For

others,Each

year,

wesetoutona

treasureConsumerReachit’saboutgoingall-inontheirbestbets.To

thatend,we’ve

gotafantasticdeepdiveonSprite—

thetopshopperrecruiterin

theworld—showcasingthemagicthathappenswhen

youplayyour

cardsjustright.Withthismetric,wecanrankthemostsuccessfulbrands

acrossmarkets,givingyoubotha

bird’s-eyeviewanda

detailedlookatbrandperformancein

terms

offindingnewcustomers.

We

developglobal,regional,andlocalmarketrankings,makingita

breeze

toaccessthedata

youneedandevaluate

yourperformanceagainstwelcome

Numerator,

a

division

ofKantar

Group,

that

gives

us

anextraordinarymarket

read

in

the

US.PointsPacked

withvaluableinsightsandstrategic

takeaways,

BrandexplainedFootprint

willempoweryou

tofuelyour

brand'sgrowth.Divein

todiscoverthetop-performingbrandsandthewinningstrategiesthey’veemployed

to

achievegrowth.For

somebrands,it’s

aboutwinningbackwanderinghearts.

For

others,it’saboutgoingall-inontheirbestbets.Ifyou’re

newtothisreport,weusetheuniqueandinsightfulConsumer

competitors.Reach

Point

(CRP)metrictogaugebrandsuccess.CRPcombinespopulation,penetration,andBeyond

our

own

Kantar

Worldpanelteam,

I

shouldalsoextend

a

bigButbefore

you

readon,let’sfirstlooktothevery

latestlistof

brandsin

our“hallof

fame”.

We’re

proudtointroducethetop50mostchosenglobalbrandsin

the2023Brand

Footprint

report.And

we

won’t

stop

there.

We’ll

bebuildingonthisBrand

Footprintreportovertime,bringingyou

freshinsightsthroughout

2023

toequipbrandsandretailerswithasmuchtimelyknowledgeaspossiblewhenthey

makedecisions.consumerchoice,allowingustosee

thank

you

to

our

partners

at

GfKjusthowoften

shopperschooseany

who

help

us

deliver

such

greatparticularbrand.

One

CRPisonechoice.coverage.

And

from

the

UnitedStates,

we're

thrilled

toMeet

theworld’s

mostchosenconsumerbrandsCoca-Colahitsnumber1

again,alongwitha

raft

of

otherconsumerfavourites.

Onethingto

keepinmindisthatsuccessisalwaysdrivenbywinningin

thebiggestmarkets.Click

here

or

press

enter

for

the

accessibility

optimised

versionMarket

context“

To

grow,

onemustfirstembracechange”.

We

thinkit’s

fair

tosaytheFMCGindustryhasruntowards,

ratherthanaway

from,thechangesthrownitswayinrecent

years.withtheimpactof

inflationontheirpurses.Our

teams

arespendingalotof

timeworkingwithclientsonthischallengeatthemoment.Unlike

the

COVID

years,

whengrowth

rates

soared

by

10.6%

in2020,

the

growthwe’ve

seen

in

ourlatest

examination

of

theglobalFMCG

market

comes

not

fromdemand

driven

by

a

populationforced

to

stay

home

for

months

at

atime,

but

by

inflation.

Food

priceinflation

is

above

10%

in

all

regionsexcept

Asia,

which

isreflected

inthat

region’s

slower

growth

year

onyear.In

2022,

wesawshoppersbasicallymakingthesamenumber(only0.1%

difference

year-on-year)

ofGrowth

isa

journey,

notadestination,andfor

many

brandsin

CRPchoicesastheprevious

year,2022thatjourneywasa

positiveone.Brandchoiceswereup(61.3brandsperhouseholdin

2022vs60.9in2021).whichisobviouslygood

news

forthosewho

wereabletopushtheirway

intotheworld’sincreasinglycompetitivebaskets.However,thegrowing

trend

ofrisingPrivate

Labelin

2023meansthosebrandchoicesmaybesubstitutedfor

Private

Labelalternatives.butthey

wereclearlymakingdifferentchoicesthanthey

haveinthepast.Asthereportrankingsshow,

they’retrying

smallerandlocalbrands.Plus,proportionally,smallerbrands

are

growing

versusthetotal

market.The

Food

and

Dairy

sectors

aredrivingthe

overall

FMCG

figures,Smallerbaskets

mayalsodelivertougherheadwindstoshopperrecruitment,particularly

in

marketswhereshoppersarelessfamiliarwhile

Beverages

and

Health&Beautysawtheir

growth

slow.Growth

was

stronger

in

the

secondhalf

of

the

year,

and

this

mayrepresent

how

the

industry

is

likely

toperform

at

least

for

the

first

half

of2023.Ifthis

isn’t

true

growth,

where

are

wereally?

The

FMCG

volume

numbershelp

smooth

out

the

story.

Indeed,we

have

seen

no

bouncebackfromthe

volume

declines

we

sawin

thepost-COVIDperiod:

sales

are

down,prices

are

up.Whichsectordoyouthinkwillexperiencethe

mostsignificantgrowthintheFMCGindustryinthe

nextyear?FoodandDairyBeveragesHealthandBeautyHome

carePost

answerPeoplepowernote,

as

you’ll

see

later

in

this

report,thatgrowth

is

behaving

differentlydependingon

where

you

are

in

theworld.For

furthercontext,thenumberofconsumerchoices(interactionswithbrands

acrosscategories)wasessentiallyflatyear-on-year,a

firstin

thehistoryof

thisreport.Butthereisimportantmovementwithinthismetricthatsawlocalbrandsgainin

importanceoverglobalbrands.

Local

brandssawaCRP

share

of

67.

7%

vsglobalat32.3%,anincreaseof

0.6%.LocalbrandssawaCRPshareof

67.

7%vsglobalat32.3%,anincreaseof

0.6%But—

andthisisanimportant‘but’—

weseea

persistentandconsistent

common

denominatoramong

brandssuccessfullyrecruitingmoreshoppers:Penetration.

Ourrealityisthathalfof

brandsgloballyarewinning,andhalfaredeclining,but88%of

thosewinningdosowithimprovedpenetration,upfrom

86%.

Onaverage,thosewinnersaregaining1.8penetrationpoints.Of

course,

not

allgrowth

is

createdequal;

profitable

growth

is

one

of

themost

elusive

targets

for

brands

andretailers

of

all

sizes.

We

have

seenthis

profit

challenge

reflected

insome

of

the

big

retailer

and

brandearnings

reports.

We

shouldalsoThe

implications

of

this

seeminglysmall

shift

point

toa

larger

trend.Local

brands

are

continuing

to

findtheir

place,

and

doing

so

when

thefrequency

of

brand

engagement

isdown(-2.2%).

We

need

to

recognizethat

a

1%

lift

in

local

brands

versustheir

global

counterparts

isseismic

inthe

dollar

terms

of

multi

trillion-dollar

industry.Alift

of

1%inpenetrationisadding12millionhouseholdsWe

alsoneedtorecognizethehouseholdlevel

investments

here.We

calculatethateachhouseholdisworth

USD$1,008a

year,

andeachbrandchosenisworth

anaverage

of

USD$3;upby5%

in

thislatest

year

of

reporting.To

putavalueonthat:a

lift

of

1%

inButtogetthat1%

increase,abrandneedstofind224,000

morehouseholdstodaythantheydidonlylastyear

to

stayatthesamelevelsof

brandperformance.Mostof

thisextraworkrequiredcanbeattributedtoa

globalpopulationincrease.Theshopperbehaviourdatathatexplains2022penetrationisadding12millionhouseholdswhichequates

to$36milliononaverage.Click

here

or

press

enter

for

the

accessibility

optimised

versionLet’s

getintothedetail.We’ll

lookglobally,locallyandtalkaboutbrands

bysize.Here’s

whatthatlookslike:Findinggrow

thshoppingbasketsandgainingmoretractionthanprevious

years.Inmanyways,they

aretherisingstars.

They’realsoshowingresilienceacrossallcategories,except

beverages,

whereglobalbrands

haveheldtheirtraditionalstrongholdpositions.Theaveragepenetrationgainin2022

washigherthanthepreviousyear

for

brands

of

allsizesat+0.5percentagepoints.There

areseveralpiecestothisdynamic,butthesetwostandout:Atwistthisyearisthewaysmallbrandsare

fightingtheirwayinto

shoppingbasketsandgainingmoretractionAsia,particularly

India,isdrivingCRPgrowth,evenasEuropeandtheUnited

Statessoftens.Improvedpenetrationhascomeattheexpenseof

brandfrequency.We

alsohaveshopperstrying

newbrands,particularly

smallerorlocalbrands,andthere

are

many

moresmallbrandsthanglobalbrands.Atwistthisyearisthewaysmallbrands

arefightingtheirway

intoLocallearningsDiscover

the

Kantar

BrandZMost

Valuable

Global

Brands2023

report

from

14

June2023,

with

newinsights

onhowthe

highest

performersare

investing

instrategies

thatdifferentiate,

protect

value,and

advance

sustainabilitycredentials

to

connect

morecloselywith

consumers.Findout

more:At

a

localbrandlevel,wealsoseeatrend

of

shoppersfindinggravitypointswiththeirlocalofferings.Through

all

of

this,

brand

loyalty

ispressured.

Of

course,

much

of

thatpressure

comes

back

to

that

wordagain:

inflation.

It’s

a

word

that

ismaking

the

FMCG

industry

work(very)

hard

for

its

money.

We’ve

beeninundated

withquestions

on

pricing,portfolio,

promotion,

innovation,

andthe

nuances

in

between.

Additionally,the

dynamic

between

retailers

andmanufacturers

has

been

wrought

attimes

as

retailers

battled

to

hold

pricesdown

to

keep

shoppersin

their

storesand

curb

thebleed

to

discounters

asshoppers

race

to

conservetheir/brandzspending

power.Click

here

or

press

enter

for

the

accessibility

optimised

versionPenetration

refers

tothepercentage

of

householdsthatpurchasea

particularconsumerproductorbrandwithina

givenperiod.As

we

know,

itisanimportantmetricfortheFMCGindustry,asitindicatesthepotential

marketsizeforaparticularproductorbrand.However,achievinghighhouseholdpenetrationcanbe

challenging,asittypicallyrequiresa

combinationof

effectivemarketing,

strongdistributionchannels,anduniqueproductpropositiontodrivebrandtrialandrepeatpurchases.Penetration

requiresacombinationof

effectivemarketing,strongdistributionchannels,anduniqueproductpropositionSunsilkUnilever-ownedSunsilkhasIn

Brazil,theSedaBoom

(SedaisthenameSunsilkismarketedasinBrazil)relaunch

#FocaNaLiberdade(FocusonFreedom)campaignhelpedthebrand

growitsmarketshare,reaching40millionpeoplethrougha

realityshowfeaturinglivecelebritiesfor

72

hours.achievedremarkablesuccessin

thehaircare

sector,

thanks

toitsfocusondeliveringaffordable,effectiveproductsto

consumers

aroundtheworld.Thebrandhasfound32.2millionnewshoppers,had14%

CRPgrowth,andjumpedtwospotsintheWorldpanelglobalrank.One

of

thekey

driversof

Sunsilk’ssuccesshasbeen

itsperformancein

top

markets

likeIndia,thePhilippines,Bangladesh,andBrazil.In

India,for

example,thebrand’sDashainFestivalcampaignengagedwiththeaudienceandreached100millionviews(66milliononTikTok),

helpingSunsilkgrowitsglobalpenetrationby

2.2points.OreoOreo

has

achieved

remarkablesuccess

by

taking

advantage

ofaproduct

flywheeleffect,

which

hasallowedthe

brand

to

extend

andstretch

its

offerings

beyond

itscookie

foundations.

One

example

ofthis

is

Oreo’s

frozen

products,

whichinclude

a

range

of

frozen

treats

suchas

ice-creams,

cones,

pots,

andsandwiches.

This

move

has

helpedOreo

find

26

million

newshoppersand

expand

into

new

markets.Mondelez-ownedOreocanattributesome

of

theirsuccesstoinitiativessuchasits#StayPlayfulcampaign,whichcelebratesthefunandplayfulaspects

of

thebrandandevokesmemoriesof

familymoments.Thiscampaignhashelpedreinforce

Oreo’s

positionasa

heritage

brandwhilealsoreimaginingitsportfolio

to

stretchfromthepantry

tothefreezer.Overall,

Oreo’s

successisaYet,

evenasitexpandsintonewcategories,biscuitsremainatthecore

of

Oreo’s

business,andthebrandhascontinuedtofindsuccesswithnewshoppersin

markets

likeIndia.In

India,Oreogainedawhopping5.7

millionnewshoppersandsawanincreasein

penetrationpointsby19millionbuyersin

2022.testament

toitsabilityto

innovateandevolvewhilestayingtruetoitscore

valuesandheritage.

Byexpandingintonewcategoriesandmarketswhilecontinuingtofocusonitscorebusiness,Oreohasestablisheditselfasa

leaderin

thebiscuitindustry.ArielAriel,a

brandownedbyProcter&Gamble,hasachievedremarkablesuccessin

thelaundry

detergentindustrythanks

toitscommitmenttodeliveringinnovative,sustainable,andeffectivesolutionsthatmeettheneedsof

consumersaroundtheworld.Ariel’s

commitment

tosustainability

continueitssuccessin

thelaundryisdemonstrated

bythebrand’sEco-Box,whichuses60%lessplasticthantraditionaldetergentbottles

andappealsto

consumerswho

areincreasinglyconcernedabouttheenvironmentalimpactoftheproductstheyuse.detergentindustry.Arielhasfound

17.5

millionnewshoppers,had11%

CRPgrowth,andjumpedsixpositionsonIn

additiontoitsfocusoninnovationandsustainability,ArielhasalsodevelopedstrongWorldpanel’s

latest

brand

rankings.Thissuccesscanbe

attributedtothebrand’s

strongperformanceintopgrowth

markets

likeIndia,thePhilippines,Colombia,andMainlandChina,whereithasfocusedondeliveringefficientandeffectiveproductsthatresonatewithconsumersseekinghigh-qualitylaundry

solutions.marketingcampaigns,suchasthe#ShareTheLoadcampaign,whichaddressesimportantsocialissueslikegenderinequalitywhilealsohighlightingtheefficiencyandefficacy

of

Ariel’slaundry

solutions.WithProcter&

Gamble’sownershipanditsfocusonmeetingconsumerneedswhileaddressingimportantissues,Arieliswell-positionedtoSpriteSprite

wasa

clearwinnerin

ourglobalrankingsthisyear.

Thenumbersspeakforthemselves.Sprite

foundalmost34millionnewshoppersin

thespaceof

a

year.And

theydidsoin

themidstof

aglobalcost-of-livingcrisis.Successcanbe

attributedto

severalkey

factors.Thefirstwasitsabilitytoappealtodiversemarkets

acrosstheworld.From

Mexico

toIndia,Brazil

totheUS,

Peru

toIreland,andSouthKorea,

Sprite

won

overnewconsumersin

markets

of

everysize.Thebrand’s

focuswasondeliveringa

refreshing

tastethatcouldbe

enjoyed

bypeoplefromdifferent

culturesandbackgrounds.launchof

Sprite

Zero

in

MainlandChinahelpedthebrandappealtoincreasinglyhealth-consciousconsumers

who

werelookingforalow-calorieoption.Similarly,theemphasisonZero

in

itsmarketingcampaignhelpedSprite

tap

intothegrowing

trend

of

consumerslookingfor

zero-sugarorlow-sugarproducts.Another

factorthatcontributedtoSprite’ssuccesswasitsfocusoninnovation.In

particular,there-We

alsotook

a

lookat

how

Spritefound

appeal

across

newconsumption

occasionsthrough

Worldpanel’s

DemandMoments

lens.

We

chose

Spainasan

example,

where

Sprite

performedwell

compared

to

two

competitorsacross

most

occasions;

we

call

themDemand

Moments.

However,

itoutperformedn

the

“Time

andEffort”

Demand

Moment,

signally

itwas

a

popular

choice

for

those

onthe

go,

who

were

seekingmaximumsatisfaction

in

an

efficient

way.Sprite’ssuccesscanalsobeattributedtoitsstrong

marketingcampaigns.The“HeatHappens”campaign,in

particular,wasahugesuccess,withitsfocusonGenZ

andenvironmentalmatters.Thecampaignwasfun,engaging,andemphasizedthementalaswellasphysicalrefreshmentthatSpriteprovides.

Additionally,theuseofclearbottles

withrecyclingincentivesanda

newlogo

helpedthebrand

stay

relevantandappealingtomodernconsumers.With

a

2.3penetration

point

lift

forSprite,

firmly

planted

itselfas

a

globalpowerhouse

in

the

soft

drink

industry.Click

here

or

press

enter

for

the

accessibility

optimised

versionTheriseof

smallbrandsisawarningshot

acrossthebowsforthebiggerplayers.

We

knowthey’resuccessfullyfindingtheirway

intobasketsasconsumers

makedifferentchoices.Some

brands

aredoingitwithprice,otherswithmarketingandmessaging.Butallof

them

arefindingways

towin,often

in

crowdedcategorieswherelarger

brands

havelongdominated.Evolvingconsumerneedsareencouraging

moretrial,andthesebrands

are

proof

of

thatshift.Smallbrandsare

findingwaysto

win,oftenincrowdedcategorieswherelargerbrandshavelongdominatedRicolaRisingstars:Brandsmaking

itbigRicola’ssuccessisitsabilitytoinnovateandstay

relevant

tomodernconsumers.In

2022,thebrand

found

10.9millionnewshopperscomparedtothepreviousyear,

thanksin

part

tothelaunchof

sugar-free

Swissherbalcandiesthatprovidea

refreshingandindulgentexperience.finestSwissherbdrops,

madewithorganicallycultivatedherbsfromtheSwiss

mountains.Witha

focusonnaturallycultivatedherbs,a

perfectbalancebetweenfunctionalityandenjoyment,anditsSwissorigins,Ricolaappealsto

agrowingconsumerbase.In

addition,Ricolarelauncheditsiconicpackagingdesign,whichshowcasesthebrand’s

coredesignheroes:theiconicambercubesurroundedbythespecialherbsthatmakeuptheuniqueblendofRicola.Eachherbisillustratedbyabotanicalartist,

andthehistoricalRicolatrapezoidiscentral

tothedesign.Thenewdesignreflectsthebrand’s

commitment

to

natureanditsSwissorigins,witha

moreRicolahasalsoexperiencedsignificantgrowth

in

key

markets,particularly

in

theUS,

whereitgrew8%.Thebrand’s

CRPgrowth

was25%,anditjumped83spotsin

theWorldpanelglobalbrand

rankings.Thissuccesscanbe

attributedtoRicola’sfocusonitsheritageasthenaturallogo

thatimprovesthepurchaseexperience.CeraVeCeraVe

has

becomea

rising

star

in

thepersonal

care

sector,

thanks

to

itsfocus

on

science-backed

formulations,

CeraVe

as

part

of

a

strategy

to

satisfytransparency,

and

education.

Thebrand

has

achieved

remarkablesuccessin

recruiting

newshoppersin

acrowded

market,

with

a

CRP

growthof

24%

year-on-year,

and

recruitmentof

6

million

newshoppers.

CeraVe’ssuccess

can

alsobe

attributed

to

itssocial

media

presence,

particularly

onTikTok,

where

it

has

established

itselfas

the

#1

skincare

brand

with

morethan

4.4billion

views

and

counting.has

becomea

key

player

in

theskincare

market.

L’Oréal

boughtwell-positioned

to

continue

its

successin

the

personal

care

sectorand

meetthe

growing

demand

for

affordable,effective

skincare

products.the

growing

demand

for

activeskincare

at

accessible

prices.

Theacquisitionallowed

L’Oréal

to

tap

intothe

fast-growing

market

for

affordable,research

supported

skincare

products,while

alsoproviding

CeraVe

with

theresources

and

expertise

of

a

globalbeauty

conglomerate.Ove