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Lesson3TheAdvertisingGame北师大版高一必修4Unit11Lesson3北师大版高一必修4Unit11Canyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertising?CanyouthinkofsomeadvertiinthestreetinthestreetatbusstationonthebusatbusstationonthebusadvertisementontheradioadvertisementontheradioadvertisementonTVadvertisementonTVadvertisementinthe

magazine北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40advertisementinthemagazine北advertisementontheInternet北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40advertisementontheInternet北spokesman

spokeswoman北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40spokesmanspokeswoman北师大英语必修4TrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomerspendmoney.FTF北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40TrueorFalse1.“TsingTaoBee4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件404.Producingpublicadvertisem7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.T北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件407.StandingoutyouradvertiseReadthetextandcompletethetable.北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Readthetextand北师大英语必修4UniParagraph1aimcontentstheclassicadsgiveinformationaboutfinding________________a.thenameofa___________b.whatthecompanies____c.wheretheyare_______andthe_______namesproductscompanysellbrandlocatedcertainsubject北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Paragraph1aimcontentsthegivtheclassicadsbrandnameproductcompanynamelocation北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40theclassicadsbrandnameproduParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubject北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Paragraph2aimcontentsthe___theadsinthemarket北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40theadsinthemarket北师大英语必修4Paragraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubject北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Paragraph3aimcontentsmodernhmodernadshigheststandardsofvisualdesignlightthin北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40modernadshigheststandardsoParagraph4aimcontentsthetopadsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubject北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Paragraph4aimcontentsthe____thetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40thetopadsoftodayhumour,suParagraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubject北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Paragraph5aimcontentsthemakethepublicadsprotecttheenvironmentmakecontributionstosociety北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40thepublicadsprotecttheenvi1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的

Ticketsarelikelytobeexpensive.入场券可能很贵。

Itislikelythatthethievesdon’tknowhowmuchitisworth.盗贼很可能不知道此物的价值。.Languagepoints北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件401.sb./sth.belikelytodoLa2.consistof=bemadeupof由……组成,构成

Thecountryconsistsofhundredsofislands.这个国家是由数百个岛屿构成的。北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件402.consistof=bemadeupof3.linkAto/withB与……相联系

Thevideowaslinkedtoapowerfulcomputer.摄像机与一台功能强大的计算机相连接。

TheChannelTunnellinksBritainwiththerestofEurope.英吉利海峡隧道把英国和欧洲其他国家连接起来了。北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件403.linkAto/withB与……相联系北4.beusedtodoingsth.习惯于做某事

I’musedtogettingupat5:30inthemorning.我习惯于早上五点半起床。

beusedtodosth.被用来做某事

Thesestonescanbeusedtobuildthebridge.这些石头能用来造桥。北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件404.beusedtodoingsth.习惯于做usedtodosth.过去常常做某事Asayoungmanheusedtoswimintheriverofhisvillage.当他年轻的时候,常常在村里的河里游泳。北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40usedtodosth.过去常常做某事北师大英VoiceyouropinionDoyouthinkadvertisingactuallyworks?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40VoiceyouropinionDoyouthinkFindthesewordsinthetextandmatchthemwiththemostsuitabledefinitions.approach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitablea)traditional,typicalb)companyc)rightforsomethingd)containclassiccorporationsuitableconsistof北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Findthesewordsinthetextae)planofhowmoneyshouldbespentf)rapidincreaseg)ideah)methodi)belongingtothepresenttimej)areaaroundwhereyoulivebudgetboomconceptapproachcontemporaryneighborhood北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40e)planofhowmoneyshouldbeGrammarReadthesesentencesandtelltheGerunds’function.1.…alotofmoneyisspentonapplyingmoderntechniquesofdesigntomakethese.afterapreposition2.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.object北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40GrammarReadthesesentencesan3.Forexample,itcouldbe“ShanghaiSewingMachine,”4.Usinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodern.5.Myjobisteaching.tellingtheuseofnounsubjectpredicative北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件403.Forexample,itcouldbe“SCompletethesentenceswiththeverbsintheircorrectform.1.I’manearlybird,andI’vegotusedto_________(getup)at5:00a.m.2.Thereisonlyoneprogrammeworth________(watch)today-thescienceprogrammeonvolcanoes.gettingupwatching北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Completethesentenceswithth3.It’snouse________(worry)aboutit.Youcan’tdoanythingtochangeit.4.Iregretted_____________(notapologise)totheoldmanformybadbehaviour.5.Mylittlenieceandnephewarealwaysexcitedtosetoutona________(camp)trip.worryingnotapologisingcamping北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件403.It’snouse________(worry6.Forfiftyyears,shedidherjobwithout___________(complain).7.______(Ask)aboutotherpeople’spersonalbusinessisnotpolite.8.Ifeellike________(notdo)anythingatallthisevening.complainingAskingnotdoing北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件406.Forfiftyyears,shedidheRewritethefollowingsentencesusingtheGerunds.1.It’sbadforyoutowatchtoomuchTV.WatchingtoomuchTVisbadforyou.2.Marycollectsstamps.That’sherhobby.CollectingstampsisMary’shobby.orMary’shobbyiscollectingstamps.北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesson3精品课件40Rewritethefollowingsentence3.Hesuggestedthatweshouldaskthebossforhisopinionfirst.Hesuggestedaskingthebossforhisopinionfirst.4.Herushedtotheschool.Hedidn’thavebreakfast.Herushedtotheschoolwithouthavingbreakfast.北师大英语必修4Unit11Lesson3精品课件40北师大英语必修4Unit11Lesso

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