北师大版模块4-unit11The-Media-Lesson3-The-Advertising-Game-英语课件

♦Wherehaveyouseenandheardadvertising?Game做广告♦Wherehaveyouseenandhear1♦WherehaveyouseenandhearInthestreetInthestreet2InthestreetIntheonthebusatthebusstationonthebusatthebusstation3onthebusatthebusstationonradioonradio4onradioonradio4onTVonTV5onTVonTV5inthenewspaperinthenewspaper6inthenewspaperinthenewspapinthemagazineinthemagazine7inthemagazineinthemagazineontheInternetontheInternet8ontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman9spokesmanspokeswomanspokesman♦Doyouthinkadvertisingactuallyworks?♦Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?促销♦Haveyoueverboughtanything10♦HaveyoueverboughtanythingLesson3TheAdvertisingGameLesson311Lesson3TheAdvertisingGameLParagraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.---FindoutthetopicsentenceofeachparagraphFastreadingParagraph11.Thesimplesttype12Paragraph11.ThesimplesttypeParagraph2Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph2Alotofmoneyiss13Paragraph2AlotofmoneyissParagraph3Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph3Modernadvertsmust14Paragraph3ModernadvertsmustParagraph4Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.Paragraph4Today’saward-winni15Paragraph4Today’saward-winniTherearepublicadswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeople.Paragraph5Therearepublicadswhichenc16TherearepublicadswhichencParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicaladstheadsinthemarketmodernadsthetopadsoftodaythepublicadsFastreadingtraditional,typicalParagraph1theclassicaladsth17Paragraph1theclassicaladsthReadthetextandcompletethetable.CarefulreadingCarefulreading18CarefulreadingCarefulreadingParagraph1aimcontentstheclassicaladsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司certainadj.sure确信some某一Paragraph1aimcontentsthegiv19Paragraph1aimcontentsthegivtheclassicaladslocationbrandnamecompanynameproductbrandnameproductcompanynamelocationtheclassicaladslocationbrand20theclassicaladslocationbrandParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……组成Paragraph2aimcontentsthe___21Paragraph2aimcontentsthe___theadsinthemarketpicturesorthewordsofexpertsenjoylookingattheadsinthemarketpictures22theadsinthemarketpicturesParagraph3aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念，原则ideaswhicharelinkedto…Paragraph3aimcontentsmodernh23Paragraph3aimcontentsmodernhmodernadshigheststandardsofvisualdesignhighclearlightthinidealinkedtotheproductmodernadshigheststandardso24modernadshigheststandardsoParagraph4aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的，赏心悦目的Paragraph4aimcontentsthe____25Paragraph4aimcontentsthe____thetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.thetopadsoftodayhumour,su26thetopadsoftodayhumour,suParagraph5aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectParagraph5aimcontentsthemake27Paragraph5aimcontentsthemakethepublicadsprotecttheenvironmentmakecontributionstosocietythepublicadsprotecttheenvi28thepublicadsprotecttheenviWhatarethemaincharacteristicsoftheads?♦

1)Theyaremeaningful,interesting….♦

2)Wecanfind…intheads.attractive,humorous,fascinating,surprised,new,creative…information,moderntechniquesofdesign…ConsolidationWhatarethemaincharacterist29WhatarethemaincharacteristAds1.Whataretheadvantagesofads?2.Whatarethedisadvantagesofads?3.Willyoubepersuadedbyads?Why?

Ads1.Whataretheadvantageso30Ads1.WhataretheadvantagesoEnjoyyourselfEnjoyyourself31EnjoyyourselfEnjoyyourself31Whatdoyouthinkoftheadvertisementsbelow?Whichonedoyoulikeordislike?Whyorwhynot?Whatdoyouthinkoftheadve32WhatdoyouthinkoftheadveWriteacompositiontodescribe

anadvertisementyoulike.HomeworkWriteacompositiontodescrib33Writeacompositiontodescrib♦Wherehaveyouseenandheardadvertising?Game做广告♦Wherehaveyouseenandhear34♦WherehaveyouseenandhearInthestreetInthestreet35InthestreetIntheonthebusatthebusstationonthebusatthebusstation36onthebusatthebusstationonradioonradio37onradioonradio37onTVonTV38onTVonTV38inthenewspaperinthenewspaper39inthenewspaperinthenewspapinthemagazineinthemagazine40inthemagazineinthemagazineontheInternetontheInternet41ontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman42spokesmanspokeswomanspokesman♦Doyouthinkadvertisingactuallyworks?♦Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?促销♦Haveyoueverboughtanything43♦HaveyoueverboughtanythingLesson3TheAdvertisingGameLesson344Lesson3TheAdvertisingGameLParagraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.---FindoutthetopicsentenceofeachparagraphFastreadingParagraph11.Thesimplesttype45Paragraph11.ThesimplesttypeParagraph2Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph2Alotofmoneyiss46Paragraph2AlotofmoneyissParagraph3Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph3Modernadvertsmust47Paragraph3ModernadvertsmustParagraph4Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.Paragraph4Today’saward-winni48Paragraph4Today’saward-winniTherearepublicadswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeople.Paragraph5Therearepublicadswhichenc49TherearepublicadswhichencParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicaladstheadsinthemarketmodernadsthetopadsoftodaythepublicadsFastreadingtraditional,typicalParagraph1theclassicaladsth50Paragraph1theclassicaladsthReadthetextandcompletethetable.CarefulreadingCarefulreading51CarefulreadingCarefulreadingParagraph1aimcontentstheclassicaladsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司certainadj.sure确信some某一Paragraph1aimcontentsthegiv52Paragraph1aimcontentsthegivtheclassicaladslocationbrandnamecompanynameproductbrandnameproductcompanynamelocationtheclassicaladslocationbrand53theclassicaladslocationbrandParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……组成Paragraph2aimcontentsthe___54Paragraph2aimcontentsthe___theadsinthemarketpicturesorthewordsofexpertsenjoylookingattheadsinthemarketpictures55theadsinthemarketpicturesParagraph3aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念，原则ideaswhicharelinkedto…Paragraph3aimcontentsmodernh56Paragraph3aimcontentsmodernhmodernadshigheststandardsofvisualdesignhighclearlightthinidealinkedtotheproductmodernadshigheststandardso57modernadshigheststandardsoParagraph4aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的，赏心悦目的Paragraph4aimcontentsthe____58Paragraph4aimcontentsthe____thetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.thetopadsoftodayhumour,su59thetopadsoftodayhumour,suParagraph5aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectin