计算机学习通超星课后章节答案期末考试题库2023年

计算机学习通超星课后章节答案期末考试题库2023年Abiasthatoccursbecausepeoplewhofeelstronglyaboutasubjectaremorelikelytorespondtosurveyquestionsthanpeoplewhofeelindifferentaboutitisreferredtoas:()

参考答案:

self-selectionbias.

Aresearchonconsumers’tastepreferenceisclassifiedunderwhichtypeofresearch?()

参考答案:

Productresearch

Aresearcheraskingarespondent‘Canyougivemeanexampleofthat?’isanexampleofwhichtypeofquestion?()

参考答案:

Probing

Aresearcherposingquestionsaboutinformationprovidedfromhistoricalrecordsinordertoderiveadeeperunderstandingisanexampleofwhichofthefollowing?()

参考答案:

Groundedtheory

Asupermarketchainmineditsdatabases(providedbycheckoutscanners)andfoundthatwhenmengotoitsstorestobuynappiesbetween6p.m.and8p.m.,theysometimesbuyasix-packofbeeraswell.Thisbehaviouralpatternrevelationislikelytobederivedfrom:()

参考答案:

marketbasketanalysis.

AtelephoneinterviewercallsaNetflixsubscriberandaskshimorhertoviewanewshowatacertaintime.Anappointmentismadetointerviewtherespondentshortlyaftertheshowisaired.Thisisanexampleofa(n):()

参考答案:

mixed-modesurvey.

Datafromapreviouswarrantycardstudyshowwhereconsumersprefertopurchasetheproduct,butprovidenoreasons.Thissituationshowsinadequacyofsecondaryinformationintermsof:()

参考答案:

lackofinformation.

HarveyNormanisconsideringexpandingitsoperationsbysettingupanotherretailsiteinSydney.Whichsecondaryresearchdesignwouldbemostappropriatetohelptheorganisationmakeitsdecision?()

参考答案:

Modelbuilding

Identifyingconsumptionpatternisanexampleof:()

参考答案:

Factfinding

Inafocusgroupanindividualusuallycanfindsomecomfortinthefactthathisorherfeelingsaresimilartothoseofothersinthegroup.Thisiscalled:()

参考答案:

security.

Inafocusgroupdiscussion,recordingthesessionfordetailedexaminationlaterisaformof:()

参考答案:

scrutiny

Inafocusgroupdiscussion,thegroupproducesawiderrangeofinformationthanwouldbepossibleifeachmemberprovidedinformationbyhim-orherself.Thisiscalled:()

参考答案:

Synergy

Intheproblemdefinitionprocess,whichstageprecedesspecifyingtheresearchquestions?()

参考答案:

Determiningtherelevantvariables

Inwhichstageofresearchmanagementseekstoidentifyaclearcutstatementofopportunity?()

参考答案:

problemdefinitionstage

MarschocolatecompanywantstounderstandhowthenewmintflavorofMarsisperformingincomparisontocompetitors’brands,isanexampleofwhichtypeofresearch?()

参考答案:

Productresearch

Ofthefollowingcriteriapresentedbelow,whichoneshouldberegardedastheresearcher’sinitialcriterionwhenevaluatingsecondarydata?()

参考答案:

Dothedatahelptoanswerquestionssetoutintheproblemdefinition?

Priceisaffectingsalesofthecompany.Inthisexample,salesofthecompanyarea(n):()

参考答案:

dependentvariable

Researchconductedtoexpandthelimitsofknowledgeistheessenceof:()

参考答案:

basicresearch.

Screeningyourquestionnairewithotherresearchprofessionalswillhelpidentifyingallofthefollowingpotentialproblemsexcept:()

参考答案:

sampleselectionbias.

Supposethataresearcherpresentsadescriptionofashoppinglisttoarespondentandasksforacharacterisationofthepurchaser.Thisisanexampleofa(n):()

参考答案:

third-persontechnique.

TheCancerCouncilobservesthesalesandbrandshareofsunscreenovera12-monthperiod.Thisisanexampleof:()

参考答案:

trendanalysis.

Thecomparisonofdatabetweenmultiplesourcestoensureconsistencyisknownasdata:()

参考答案:

cleaning.

Thedeterminationoftheneedformarketingresearchcentresonall,except?()

参考答案:

priorknowledge

Theprocessofchangingdatafromitsoriginalformtoaformatsuitabletoachievetheresearchobjectiveisknownas:()

参考答案:

datatransformation.

Theresearcher'sunprovenpropositioniscalleda(n):()

参考答案:

researchhypothesis.

Theselectionofabasicresearchdesigncoversall,except:()

参考答案:

Canahypothesisbeformulated?

Tomeasurethepurchaseintentionisa:()

参考答案:

researchobjective

Typically,acreditcardcompanywilluseinformationaboutacustomer'sage,gender,incomeandpastcredithistorytoassesshisorhercreditrisk.Thisisanexampleof:()

参考答案:

customerdiscovery.

WhenabankinNewSouthWalesdecidestostudythemarketingactivitiesofaninnovativebankinNewZealand,inordertodevelopnewideasforproductlineexpansion,thisisanexampleofa(n):()

参考答案:

casestudy.

Whenahotelcustomerdecidestofilloutacustomersatisfactionsurveytocomplainabouthavingtowaitanhourforroomservicetodeliverhisdinner,itisanexampleof:()

参考答案:

self-selectionbias.

Whenconductingsecondaryresearch,theresearcheraccessesafederalgovernmentreportavailablefromanonlinedatabase.Thisisasourceof:()

参考答案:

externaldata.

Whichofthefollowingisaformofanalysisthatinterpretsnaturallanguagestories?()

参考答案:

Narrativeanalysis

Whichofthefollowingisbasedontheprincipleoffreeassociation?()

参考答案:

Sentencecompletionmethod

Whichofthefollowingisnotafocusofqualitativeresearch?()

参考答案:

Toproducegeneralisablefindingsaboutthephenomenaofinterest

Whichofthefollowingisnotanadvantageoffocusgroupinterviews?()

参考答案:

Theycancoversensitivetopics.

Whichofthefollowingisnotanadvantageofsecondarydata?()

参考答案:

Itmeetstheresearcher’sneeds.

Whichofthefollowingisnottrueaboutin-depthinterview?()

参考答案:

Itislessexpensive

Whichofthefollowingisnottrueforqualitativeresearch?()

参考答案:

Qualitativeresearchhasspecificresearchquestions

Whichofthefollowingstatementsaboutemailsurveysisnottrue?()

参考答案:

Responseratesinemailsurveyshavebeenfoundtobehigherthanintraditionalsurveymethods.

Whichofthefollowingstatementsaboutself-administeredquestionnairesisnottrue?()

参考答案:

Theyrelyontheskillsoftheinterviewer.

Whichofthefollowingtypesofresponsebiasisparticularlyprominentinnewproductresearch?()

参考答案:

Acquiescencebias

Whichtypeofqualitativeorientationwouldbeparticularlyusefulforstudyinghighlydynamicsituationsinvolvingrapid,significantchanges?()

参考答案:

Groundedtheory

Whichtypeofresearchisconductedtodete