版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
RXRUK23RPInpartnership
with:RetailXUnited
KingdomEcommerce
country
report2023€
499
May
2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
INTRODUCTIONRXRUK23RP
©
2023IntroductionFeaturedContentsPage07The
2023editionof
the
RetailXUKEcommerceCountryReportbrings
together
the
latestfindingsonhowUKshoppersbuyonlineandacrosssaleschannels–
andonhowleadingretailers
andCountry
profileMarket
context0305070910111314151618202224252627283839The
UK
consumerEcommerce
indicesPayment
typesDelivery
and
collectionReturnsProduct
categoriesSocial
commercePeak
tradingInflation
and
the
cost
of
livingSustainabilitybrands
inthe
marketsellto
them.UKshoppersexpecttobeIndoingso,we
offera
practicalguide
to
those
whoalreadytrade
inthis
keyEuropeanmarket,andtothose
who
arelookingto
moveinto
orexpandwithinit.
The
report
comesina
yearinwhichmarketplaces,retailers
andbrands
arecontinuingto
developtheirstrategies
while
respondingascustomerbehaviourchanges.Atthe
sametime
theyaredealingwithissues
fromrisinginflationto
cost-of-livingissues–andthe
continuingeffects
of
Covid-19andBrexit.The
report
offersinsights
into
whatis
changing,andwhy,andhowtradersmightmost
effectivelyrespond.abletobuyhoweverbestsuitsthem–online,instoreoracrosschannelsPage15The
Largest
100Company
profile:
EtsyCompany
profile:
ArgosCompany
profile:
NextCompany
profile:
ScrewfixPartner
perspectivesFiguresShoppershavesteppedbackfromsocialcommerceinthewakeoftheCovid-19pandemicWe
welcome
yourfeedbackandcomments,andareparticularlyinterestedto
hearfreshideas
andinsights
into
howwe
shoulddevelopthis
seriesofreportsinthe
future.Page
27ConclusionIan
Jindal,
CEO,
RetailXHowScrewfixusesinstorestocktoenablefastdeliveryandcol-lectionsacrosstheUK2
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
COUNTRY
PROFILERXRUK23RP
©
2023Country
profileThe
UK,
a
G7
economy,
is
weatheringchallenging
timesUnited
KingdomArea:243,610km2The
United
Kingdom
(UK)is
a
memberof
the
G7groupof
leadingeconomies,yetitwashitharderthanthe
rest
of
the
groupbythe
Covid-19pandemicin2020,whenGDPfellby11%.Itcontinues
to
recoverfromthatdecline
and,in2022,the
UKrecordedGDPgrowthof
4.1%.[1]
Forecastsfromboththe
IMF(-0.3%)andthe
OECD(-0.2%)envisage
the
UKeconomyshrinkingslightlyin2023,ona
GDPbasis,withitsperformance
remainingbehindthe
rest
of
the
G7.Capital:
LondonCurrency:poundsterling(GBP)OfficialLanguage:English,
WelshOther
languages
spoken:Scots,ScottishGaelic,IrishGovernmenttype:ParliamentaryconstitutionalmonarchyVAT:
20%Reducedrate:5%The
UK’s
relationshipto
the
EuropeanUnion(EU)tradingblocof
30countries
is
nowthatof
a
third-partycountryfollowingBrexitinJanuary2020,whenbothsides
signeda
free
trade
agreement,the
EU-UKTradeandCooperationAgreement.House
ofCommonsanalysis
suggests
thatimports
andexportsto
andfromEUandnon-EUmarkets
grewbeyond2019levels
for
the
first
time
in2022.[2]UK5.00.0G7Earlierthis
year,the
UKgovernmentannounceditsintentionto
jointhe
11-countryComprehensive
andProgressiveAgreementfor
Trans-PacificPartnershipfree
trade
area,basedaroundthe
Indo-Pacific.[3]
TheUKis
due
to
signup
to
the
group,whose
membersinclude
Canada,Australia,
Japan,Singapore
andNewZealand,later
in2023.This
deal
gives
the
UKa
free-trade
agreementwithMalaysia
for
the
first
time.USAJapanGermanyFrance−5.0−10.0Canada2024*201820192020202120222023*The
United
Kingdom
is
madeup
of
four
countries:England,Scotland,
Wales
andNorthernIreland.Its3
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
COUNTRY
PROFILERXRUK23RP
©
2023capitalcity
of
Londonhas
a
highly
diversepopulationof
about9.6mnpeople[4]
who
speak
morethan300languages.Scotland,
Wales
andNorthernIrelandallhave
devolvedpowerscoveringareasincludingeducationandhealth,
while
Londonis
amonganumberof
cities
enjoyingdevolvedpowersthroughregionalassembliesandmayoralties.In2023,theUK’s
populationwasputat
67.7mnpeople,aftergrowthslowedto
0.3%inboth2021and2022.TheConservative
Partyhas
a
majorityinParliamentandhas
beenthe
largestgoverningpartysince
2010.While
the
Covid-19pandemichas
nowbeenofficiallydowngradedfromemergencystatus
bythe
WHO,
ithas
lefta
lastinglegacyinthe
ways
thatUKresidentsnowworkandshop.Workingfromhome
continuesto
be
at
higher
levels
thanbefore
the
pandemicwhileshoppersaremorelikely
to
buyonline
thantheywerebeforehand.Levelsof
bothhave,however,fallenfrompeaks
seen
duringpandemiclockdowns.UK1.0%0.5%0.0%EuropeGlobalRussia’s
invasionof
Ukraine
is
nowinto
its
secondyearandhas
hadfar-reachingeffects
oneconomies.Inthe
UK,
energyprices
have
boostedinflation,
withthe
price
of
goodsrisingsharply.Inthe
yearto
23March,groceryprices
roseby19.2%,accordingtoOffice
for
NationalStatistics.[5]20182019202020212022[1]
https://commonslibrary.parliament.uk/research-briefings/sn02784/[2]
https://commonslibrary.parliament.uk/research-briefings/cbp-7851/[3]
.uk/government/news/uk-strikes-biggest-trade-deal-since-brexit-to-join-major-free-trade-bloc-in-indo-pacific£50.0k£40.0k£30.0k£20.0kUKEuropeGlobal2022[4]
/world-cities/london-population[5]
.uk/economy/inflationandpriceindices/articles/costoflivinginsights/food#:~:text=Prices%20of%20food%20and%20non,%25)%20saw%20the%20largest%20increases20182019202020214
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
MARKET
CONTEXTRXRUK23RP
©
2023Market
contextMost
UK
shoppers
shop
online,
althoughspending
has
declined
since
it
peakedduring
pandemiclockdowns100%50%0%UKEuropeGlobalInthe
UK,
96.7%of
the
populationuse
the
internet,accordingto
the
latestavailable
data
(2021)fromthe
InternationalTelecommunicationUnion.
Thefigure
has
risensteadilysince
2018,when90.7%wereonline,
withlifts
most
significantlyin2020(+2.3percentage
points
(pp)to
94.8%).Thatis
likely
toreflectthe
Covid-19pandemic,whenactivityfromworkandeducationto
shoppingmovedonline.
TheUKis
aheadof
boththe
Europeanaverage(93.8%in2022)andthe
globalaverage(87.8%)for
theproportionof
the
populationwho
use
internetaccess.20182019202020212022100%50%0%UKEuropeGlobal2018201920202021202281.5%UKinternetusersalso
shoponline,
Statistafigures
suggest.Thatrepresentsa
7.5ppincreasefromthe
74%thatdid
soin2018,withthe
largestyear-on-yearincreases
in2019(2.9ppto
76.9%)and2020(+2.3ppto
79.2%).The
UKonline
shoppingrateis
higher
thanboththe
Europeanaverage(64.1%)andthe
globalaverage(49.2%).Atthe
sametime,the
rateonline
spendinggrowthhas
slowedinthe
UKmarket,accordingto
Statista,
likely
reflectingboththe
higherproportionof
people
who
alreadybuyonline
anda
returnto
buyinstore
inthe
wake
of
Covid-19.UK200pp150pp100ppEuropeGlobalRecentfigures
fromUKe-tailtrade
associationIMRGsuggestUKecommercesaleshave
nowfallenfor
two
fullyearssince
shopsreopenedfromthefinallockdownof
2020[1].
Since
then,
spendinghascontinued
to
decline
frompeaks
seen
duringthe201820192020202120225
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
MARKET
CONTEXTRXRUK23RP
©
2023pandemicecommerceboom.However,spendingis
stillhigher
thanitwasinpre-pandemic2018and2019,accordingto
the
Statista
figures.SpendinghasgrownfasteracrossglobalandEuropeanaveragesbetween2018and2022,albeitfroma
lowerstartingpoint.
The
Europeanaveragealso
declinedin2022,comparedto
2021.Fashionremains
one
of
the
largestonline
shoppingcategories
inthe
UK,
worth£36.2bnin2022,followedbyelectronics
(£21.6bn),beautyhealthandpersonalcare(£11.4bn)andfurniture
(£5.1bn).Online
spendingpandemicpeaks
wereparticularlyhighin2020inthe
beauty,healthandpersonalcare(+20.5%)electronics
(+17.3%)andthe
‘other’category(+38.5%),accordingto
Statista.
Since
then,
spendinghas
grownmoreslowlyordeclined.
In2021,forexample,spendingonelectronics
fellby1%,followedbya
further
9.8%decline
in2022,while
beautysaleshave
continued
to
grow,althoughmoreslowly,in2021(+6.3%)and2022(+6.5%).The
proportionofshoppersbuyingfromdifferentonline
categorieshas
increasedinallcategories
since
2018.38.6%Beauty,health,personal&household40%20%0%ElectronicsFashion20.5%17.3%10.2%6.1%6.3%6.5%FurnitureOthers1.2%-2.4%-5.1%-9.8%20222018201920202021[1]
/press-releases/two-years-of-declining-growth-for-online-retail/6
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
CUSTOMERSRXRUK23RP
©
2023The
UK
customerUK
shoppers
primarily
buy
online
forhome
delivery
and
lower
pricesShoppers
of
allagesandof
allincome
levels
buyonline
inthe
UK.
Shoppers
agedbetween18and24(14%)andbetween55and64(18%)accountfor
asmallershare
of
the
online
marketthanthose
agedbetween25to
54,yetlowincome
shoppersaccountfor
almostthe
samelevelof
online
shoppingashighandmediumincome
shoppers.Slightly
morewomen(51%)thanmen(49%)shoponline
in
the
UK,
Statista
findings
suggest,
a
figure
thatexactlyreflects
the
make-upof
the
UKpopulation,accordingto
figures
fromthe
2021Census[1].UKshoppersopt
to
buyonline
primarilyinordertohave
their
orderdeliveredto
their
home
(46.9%),accordingto
RetailX
ConsumerObservatoryresearch.Cheaperprices
(41.9%)andsavingtime
(38.9%)arealso
cited
bymorethana
third
of
respondents.Othersignificantfactors
include
goodoffers(32.4%)and24-houravailability(23.2%).Askedhowoftentheyshoponline,
the
largestgroupsarethose
thatbuyonline
morethanonce
a
week(+4percentage
points
(4pp)to
47%)ormorethanonce
a
month(+1ppto
33%).The
numberwho
buymorethanonce
a
day(-2ppto
8%)has
fallen.Shoppers
appearto
be
spendingmoreeachmonth.While
morethanhalf(53%)spentbetween£10and£100online
eachmonthin2021,justoverone-third7
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
CUSTOMERSRXRUK23RP
©
2023(34%)did
soin2022,while
the
numberof
shoppersspendinginhigher
brackets
roseat
the
sametime.10%of
shoppersspentbetween£500and£1,000online
eachmonthin2022,while
4%spentmorethanthat.
AskedinJune
2022howtheysawtheir
spendingchangingbetweenchannels
inthe
comingyear–
into2023–
most
(62.6%)expectedtheywouldcontinue
tospendat
similar
levels
acrossonline
andoffline.Ofthose
who
buybothonline
andinstore,most
saytheir
preference
is
to
buyoffline
–
at
a
rate
of
72.4%offline
to
27.6%online.
ONSfigures
suggestthatjustovera
quarter(25.8%)of
retailsalestookplace
onlineinMarch2023[2],
with8.2%of
grocerysalesand21.1%of
non-foodsales.Shoppers
boughtclothing,
footwearandtextiles
(25.6%)andfromdepartmentstores(22.8%)andhouseholdgoodsstores(22.5%)onlineat
a
higher
rate
thanothergoods.Smartphones
arethe
preferredchannelfor
onlineshopping,beingusedallthe
time
by45.3%andmost
of
the
time
by27.9%.Laptops
(always
14.2%/most
of
the
time
23.3%)anddesktopcomputers(always
10.3%,most
of
the
time
17.3%)followinorderof
preference.[1]www.ethnicity-facts-fi.uk/uk-population-by-ethnicity/demographics/male-and-female-populations/latest#[2].uk/businessindustryandtrade/retailindustry/bulletins/retailsales/march2023#online-retail8
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
KEY
INDICESRXRUK23RP
©
2023How
the
UKperformsIndicesDefinitionGlobalrankagainst
globalbenchmarks6.8HappinessIndex0(unhappy)-10(happy)/10E-GovernmentDevelopmentIndexTheE-GovernmentDevelopmentIndexmeasuresthewillingnessandcapacityofnationaladministrationstouseinformationandcommunicationtechnologiesinordertodeliverpublicservices11/193The
UK
market
stands
out
for
accessto
the
internet
and
otherinfrastructurerelevant
to
ecommerceIntegratedIndexforPostalDevelopment(21PD)2IPDisacomparativeindicatorofpostaldevelopment9aroundtheworldwhichisbuiltonfourpillars:Reliability,/172Reach,RelevanceandResilienceThe
UKis
rankedfifthof
120countries
rankedworldwide
onthe
latestInternetInclusive
Index.The
indexcomesfromThe
EconomistIntelligenceUnitandranks
countries
onthe
extentto
whichthe
internetis
available
andinclusive
throughfour
metrics.The
UKparticularlystands
outforaffordability,where
itis
rankedfirst,andforreadiness,where
itis
rankedeighth.
Itis
also
rankedinthe
topquartile
for
availabilityandrelevance.Thislatter
measureis
relatedto
relevance
throughlocallanguage
contentandits
28thplace
mayreflectthedominance
of
Englishasaninternationallanguage.InternetInclusivitysub-indices16/120AvailabilityQualityandbreadthofavailableinfrastructurerequiredforaccessandlevelsofinternetusage1AffordabilityRelevanceReadinessCostofaccessrelativetoincomeandthelevelofcompetitionintheinternetmarketplace/12028/120ExistenceandextentoflocallanguagecontentandrelevantcontentThis
year’s
summaryalso
includes
the
latestfiguresfor
indices
including
the
IntegratedIndexfor
PostalDevelopment(2IPD),fromthe
UniversalPostalUnion,the
E-GovernmentDevelopmentIndexof
UnitedNations
memberstates,andthe
Happiness
Index,fromthe
WorldHappiness
Report.The
worldaveragefor
happiness
in2022,basedon135countries,was5.53points[1].8Capacitytoaccesstheinternet,includingskills,culturalacceptance,andsupportingpolicy/1205OverallInternetInclusiveIndex/120KEY:
Topquartile
Secondquartile
Thirdquartile
Fourthquartile[1]/United-Kingdom/happiness/9
|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
PAYMENTSRXRUK23RP
©
2023Payment
typesUK
shoppers
expect
to
be
offereda
choice
of
payment
methods
whenthey
pay
onlineHowshopperscanpayis
animportantfactor
inwhere
theychoose
to
make
anonline
purchase.Inthe
UK,
48%of
shoppersin2022RetailX
ConsumerObservatoryresearchsaidthatthe
availabilityof
theirpreferredpaymentoptionwasveryimportantwhenmakingbuyingdecisions,42.4%saiditwassomewhatimportantand2.6%saiditwasnotimportantat
all.There
canbe
a
gapbetweenhowshopperswouldpreferto
payandhowtheyactuallycan.
The
long-standingpreference
to
paybycardis
inslowdecline,Statista
data
suggests,with43.7%sayingit’s
theirpreferredpaymenttype
in2022–
downfrom47.3%in2018.
The
e-wallet
–
where
shoppers
store
card
detailsonmobile
devices–
is
risinginpopularity,preferredby25.4%in2022(17.1%in2018).Directdebit,(10.2%),banktransfer(7.45%)andcashondelivery(3.7%)have
alldeclinedsteadilyinrecentyears.Whenonline
shoppersareasked,throughRetailXConsumerObservatoryresearch,whichpaymentservicestheyhave
usedoverthe
past
year,88%namedPayPal,43%Apple
Payand37%VisaCheckout.
Allaretypes
of
e-wallet.
Buy-now-pay-later(BNPL)methods
including
Klarna
(24%)andClearpay(17%)hadbeenusedbya
significantminorityofrespondents.PayPal
also
offersa
BNPLoption.[1]
/United-Kingdom/happiness/10|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
DELIVERYRXRUK23RP
©
2023Delivery
andcollectionWhile
UK
shopperslike
to
havea
range
ofdelivery
and
collection
optionsavailable,which
one
they
choose
will
varyDeliveryis
a
majordriverof
online
shoppinginthe
UK,with58.7%of
online
shoppersquestionedinRetailXConsumerObservatory2022researchsayingtheymost
oftenorderedonline
inorderto
have
their
orderdelivered.This
is
the
most
popularoptionbysomemargin.
Shoppers
arenextmost
likely
to
orderonlineto
pickup
froma
third-partycollectionpoint(16.9%),whichis
also
a
frequentlyusedoptionfor
27.2%of
respondents.13.2%saytheymost
oftenorderina
store
for
home
delivery,althoughthis
is
alsofrequentlyusedby20.3%of
respondents.Collectionfroma
retailer’s
ownstore
is
namedfourthasthe‘mostused’option(by11.1%),althoughthe
largestshare
of
respondents
(31.8%)saytheyfrequentlyusethis
option.Overall,the
researchsuggests
thatshoppersinthismarketwilluse
a
varietyof
deliveryorcollectionmethods
whenorderingonline,
dependingonwhatis
convenientfor
them
at
anygivenmoment.Mostshoppersthinkthatthe
speedof
deliveryandnext-daydeliverymatter
whendecidingwhere
to
buyonline.
43.5%saythe
availabilityof
speedydeliveryisveryimportantasa
reasonfor
buyingonline,
while48.1%sayit’s
somewhatimportant.
However,thesameshopperis
likely
to
take
differentdecisions11|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
COLLECTIONRXRUK23RP
©
2023dependingonwhatandwhentheyarebuying.More
thana
third
(37.7%)thinknext-daydeliveryisimportantfor
most
of
their
purchases,with31.4%seeingitasimportantfor
someof
their
purchases,while
18.3%thinkitis
importantfor
allof
theirpurchases.Just12.6%sayitis
notimportantforanyof
their
purchases.Whateverthe
choice
aboutspeedof
delivery,onlineordersarelikely
to
getdeliveredefficiently.
ParcelMonitor
researchsuggests
that94%of
ordersweredeliveredat
the
first
attemptinthe
third
quarterof2022.However,successrates
wereeven
higher
inthe
first
quarterof
2021–
perhapsbecause
morepeople
werethenworkingfromhome
inthe
finalUKpandemiclockdown.The
use
of
third-partycollectionpoints
has
variedovertime,while
remainingat
a
relativelylowlevel,ParcelMonitor
researchsuggests.While
4.7%of
deliveriesweremadeto
a
collectionpointinthe
first
quarterof2021,thatgraduallyfellto
2.8%bythe
fourthquarterof
thatyear,before
recoveringto
3.3%inthe
thirdquarterof
2022.Those
customers
orderingto
pickup
froma
collectionpointtend
to
dosofairlyquickly.
Inthe
third
quarterof
2022,66.2%pickedup
within24hours
of
the
parcelarriving.
Thatfigure
has
fluctuatedovertime,with73.9%collectingwithin24hours
inthe
third
quarterof
2021.12|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
RETURNSRXRUK23RP
©
2023Options
aroundreturnsUK
shoppers
have
the
right
to
returnonline
orders
and
value
easy
returnswhen
deciding
where
to
buy
fromReturnaproductyouhadpurchasedinstoreReturnaproductyouhadpurchasedonlineInthe
UK,
shoppershave
the
legalrightto
returnonline
orderswhentheychange
their
mind
abouta
purchase.The
lawstipulates
thatcustomers
have14daysto
notifythe
retailer
theywantto
returnanitem,thenanother
14daysto
make
the
return.Retailers
andbrands
mustthenrefundthe
customerwithin14days.Theyhave
up
to
sixmonths
to
returnanitem
thatwasfaulty
for
a
repairora
replacementwithoutneedingto
proveitwasfaulty
whentheyboughtit,
althoughthe
retailer
maybe
able
to
proveitwasnotfaulty
at
the
pointof
purchase.Regardlessof
howoftentheyreturnitems
inpractice,most
thinkthatbeingable
to
returnanitem
easilyis
veryimportant(47.6%)orsomewhatimportant(36.6%).
Far
fewer
say
that
it
is
somewhat
unimportant(11.8%)ornotimportantat
all(4.1%).Shoppers
areslightlymorelikely
to
returnanitemtheyboughtonline
thanone
theyboughtinstore,accordingto
RetailX
ConsumerObservatoryresearch.Abouthalfof
respondents
saythattheywillreturnanitem
theyboughtonline
andone
theyboughtinstore‘some’of
the
time.Buttheyaremorelikely
to
saytheywillreturnanitemtheyboughtonline
‘most’(16.2%)or‘all’(8.7%)of
thetime.
Fewersaytheywillreturnanitem
theyboughtinstore
‘most’(13.55%)or‘all’(7.85%)of
the
time.
Atthe
sametime,more(29%)saytheyneverreturnitems
theyboughtinstore
thansaythe
sameof
itemstheyboughtonline
(24%).[1]
.uk/accepting-returns-and-giving-refunds13|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
PRODUCT
CATEGORIESRXRUK23RP
©
2023What
UK
shoppersbuy
online62%61%52%46%44%42%38%35%35%More
people
buygroceries
and
fashiononline
in
the
UK
–
but
electronics
is
oneof
the
highest
grossing
categoriesGroFashionappareCosmeFloweorbeHomersorgiftsMusBooksJewelleConsumereleic,FilmocerieswareticsrysrTVctronicsUK
online
shoppers
buy
online
from
a
wide
varietyof
categories
–
led
by
groceries
and
fashion.according
to
RetailX
Consumer
Observatory
2022research
which
asked
which
categories
respondentshad
shopped
over
the
internet
in
the
previousyear.
More
than
half
also
buy
cosmetics
buta
lowerproportion
buy
books
or
consumer
electronics.loracceautyprossorieductssThe
average
online
fashion
shopper
tends
to
spendmore
than
those
buying
other
types
of
products,Statista
findings
suggest.
Online
spending
in
thiscategory
appears
to
have
peaked
during
thepandemic
years
–
to
an
average
£1,010
in
2022
–when
shoppers
had
fewer
other
things
to
spendmoney
on,
and
has
since
fallen.
The
cost
of
livingand
sustainability
awareness
may
be
factors
in
this.While
a
relatively
small
proportion
of
UK
shopperstend
to
buy
electronics
online,
those
who
do
tendto
spend
more,
in
comparison
to
other
categories,when
doing
so.
Spending
in
most
categories
was
atits
highest
in
2020
and
has
subsequently
saw
somelevel
of
decline.More
than
a
third
of
those
questioned
for
RetailXConsumer
Observatory
research
in
June
2022expected
to
spend
more
on
groceries
in
the
comingyear–
perhaps
reflecting
the
impact
of
inflation.14|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
SOCIAL
COMMERCERXRUK23RP
©
2023Social
commerceShoppers
are
now
buying
less
viasocial
commerce
thanthey
didduring
the
Covid-19
pandemicAs
UKshoppersmovedonline
to
buyfromtheirfavourite
brands
duringpandemictradingrestrictions,theyalso
turnedto
socialmediafor
inspiration.
Bybrowsingsites
suchasFacebook,InstagramandYouTube,theyfound
andboughtproducts
fromnewbrands
aswellasfromthe
onestheyalreadyknewandtrusted.As
shopsreopenedandcommercehas
returnedinstore
to
a
greaterextent,
use
of
socialcommerceappearsto
have
declined.
Inthe
yearto
June2021,48.2%of
respondents
to
RetailX
ConsumerObservatoryresearchsaidtheyhadshoppedonlineoverthe
previous
12months.
In2022,thatfiguredeclinedto
42.8%.Howevera
smallmajorityof
UKshoppersneverbuyvia
socialmedia.Inthe
yearto
June
2021,Facebook(66.4%)wasthemost
popularsocialchannelfor
online
purchases,followedbyInstagram(62.9%),Snapchat(26.5%),YouTube
(24.9%)andTwitter
(12.8%).A
yearlater,asthe
numberof
people
buyingvia
socialcommercefell,the
proportionof
those
who
stilldid
sovia
Facebookdeclinedto
61.6%,asdid
the
proportionof
thosebuyingvia
Instagram(57.1%),andSnapchat(18.0%).ButYouTube
(29.6%)andTwitter
(15.99%)gainedshare,perhapsreflectingimprovements
inhowretailers
andbrands
have
learnedto
use
them
asa
saleschannel.15|
RetailX
|
May2023SUSTAINABILITY
REPORT
|
INTRODUCTIONUK
COUNTRY
REPORT
2023|
PEAK
TRADINGRXRUK23RP
©
2023Peak
tradingChristmas
is
the
primary
UK
peak
tradingseason,
while
secondary
peaks
takeplace
at
Valentine’s
Day,
Easter
and
moreChristmas
is
the
most
importantpeaktradingseasoninthe
UK,
withBlackFriday,CyberMondayandBoxingDa
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2026年黑龙江专升本心理学真题(含答案)
- 小学奥数归纳试题及答案
- 通风技师考试试题及答案
- 数字电网笔试题及答案
- 手工做账笔试题及答案
- 某环保科技公司废弃物处理操作规范
- 水泥厂运输管理实施细则
- 半导体定制化营销策划协议
- 百日咳知识考核试题
- 航空意向广告发布合同
- 《新能源发电建模与并网仿真技术》全套教学课件
- DB44∕T 2835-2026 城镇给水管道非开挖修复工程技术标准
- 2026年医院纪委年度工作总结和工作计划(3篇)
- GB/T 32733-2026香荚兰
- 畜禽粪便纳米膜好氧发酵堆肥技术规范
- 贵州医院行业分析报告
- 壶腹部肿物局部切除术后护理查房
- 农业局内部监督制度
- 医疗器械生产企业自查报告模板
- 工艺指标工艺卡片管理制度
- 增量配电网运营制度
评论
0/150
提交评论