16q1越野跑装备计划0119

16q1trailrunningoutfitguidevideooutfit李少壮A–Terrex专业款1正常路面、树叶草甸等B22848TERREXBOOSTGTX2016Q1TRAILRUNNINGAPRKV款AF6135AJ4537TERREXAGRAVICTERREX151099726AI2323AI2407AI2460WPACERWINDJTXMCLMCHAG12TXMENDMTBERM1699499799104109101AI2390AI2405AO3205TXMAGRAVICWJTXMCLMCHAG12TXMENDMTBERM1199499799888984AF5996S18168TERREXXKINGTERREXSPEEDBP1.书包不是必备，视情况选择背不背2.长袜试穿看看，不合适就只穿短袜李少壮B–Terrex专业款2陡峭险峻的复杂路面李少壮C–普通款1泥泞路面、有水的路面AF6120TERREXAGRAVICGTX1299722AO1845S95608AI2349MMISTRWJAOMHIDRYTEEAOMMTFASHO599169269AJ9786AJ9786S94154LookbookoutfitAJ9786李少壮A–Terrex专业款2016Q1TRAILRUNNINGAPR李少壮B–普通款KV款AI2323AI2407AI2460WPACERWINDJTXMCLMCHAG12TXMENDMTBERM1699499799104109101AF6135AJ4537TERREXAGRAVICTERREX151099726AF6120TERREXAGRAVICGTX1299722AO1845S95608AI2349MMISTRWJAOMHIDRYTEEAOMMTFASHO599169269S941541.书包不是必备，视情况选择背不背2.长袜试穿看看，不合适就只穿短袜B22848TERREXBOOSTGTX2016Q1TRAILRUNNINGAPRAI2390AI2405AO3205TXMAGRAVICWJTXMCLMCHAG12TXMENDMTBERM1199499799888984李天鸣A–Terrex专业款李天鸣B–普通款AF5996S18168TERREXXKINGTERREXSPEEDBPAO1841AI2234AI2460MMISTRWJMCLMCHCREWTXMENDMTBERM5993297991,4843,380101AF6134TERREXAGRAVIC10991,151AK22471.书包不是必备，视情况选择背不背2.袜子视情况搭配。AK2247APRAF6153TERREXAGRAVICW1099400AI2418S95603AI2451WTXAGRAV3LJWHIDRYTEETXWSOLOSHORT19991694995314442016Q1TRAILRUNNINGAF6151TERREXAGRAVICGTXW1299314AI2104AI2026AI2451WPACERWINDJWCLMCHCREWTXWSOLOSHORT6993294999682,03644AI3830AOWAISTBELT曾小艾A–Terrex专业款曾小艾B–普通款书包不是必备，视情况选择背不背AJ9785AJ9785VariousterrainoutfitCover-人物大片画面

山地越野状态：单男或男女组合人物：李少壮+女KOL设计元素英文主题：LIVEWITHOUTLIMITS中文主题：野跑-无限(TBD)LOGO：adidas+RWCover-人物大片画面：2人山间奔跑，竞赛状态

人物：李少壮(前景主体)+女KOL(中景)背景：山间泥路、树林、远山(拍摄线路中断及顶端)实景李少壮A–Terrex专业款B22848TERREXBOOSTGTXAPRKV款AI2323AI2407AI2460WPACERWINDJTXMCLMCHAG12TXMENDMTBERM1699499799104109101AF6135AJ4537TERREXAGRAVICTERREX151099726AF6153TERREXAGRAVICW1099400AI2418S95603AI2451WTXAGRAV3LJWHIDRYTEETXWSOLOSHORT1999169499531444AI3830AOWAISTBELT曾小艾A–Terrex专业款Cover-人物大片AJ9785AJ9786Page1\2-Trailheads2016不容错过赛事Top10画面：李少壮奔跑，大场景广角

人物：李少壮(前景主体)+女KOL(中景)背景：涯边、林间野路、远山(拍摄线路顶端)李少壮A–Terrex专业款B22848TERREXBOOSTGTXAPRKV款AI2323AI2407AI2460WPACERWINDJTXMCLMCHAG12TXMENDMTBERM1699499799104109101AF6135AJ4537TERREXAGRAVICTERREX151099726Page1\2-Trailheads2016不容错过赛事Top10AJ9786KV参考1stDPS：半跨页大图开篇。搭配开篇文字，跑无界是每一位越野跑者追求的真谛。画面：3位跑者山间奔跑，近景正面或斜侧面，全身图或局部图背景：林间、湿润草甸、岩石突兀(线路中端，山坳与竹林)Page3\10-AllTrailsAllWeather全地形全天候李少壮A–Terrex专业款1B22848TERREXBOOSTGTXAPRKV款AF6135AJ4537TERREXAGRAVICTERREX151099726AI2407AI2460TXMCLMCHAG12TXMENDMTBERM499799109101AI2405AO3205TXMCLMCHAG12TXMENDMTBERM4997998984AF5996S18168TERREXXKINGTERREXSPEEDBP1.脱去外套，只穿T恤2.书包不是必备，视情况选择背不背李天鸣A–Terrex专业款1Page3\10-AllTrailsAllWeather全地形全天候AF6153TERREXAGRAVICW1099400S95603AI2451WHIDRYTEETXWSOLOSHORT1694991444AI3830AOWAISTBELT曾小艾A–Terrex专业款AJ9785AJ9786AK22472ndDPS：男KOLPage3\10-AllTrailsAllWeather全地形全天候Tips1：跑前准备，正确装备(山脚下整装画面+服装局部图、防水与透气)Tips2：越野的正确跑姿(草甸及泥土路，纯侧面跑资动态)Tips1：跑前准备，正确装备B22848TERREXBOOSTGTXAPR1.Trailracer是adidas越野跑鞋的初级系列2.书包不是必备，视情况选择背不背Tips2：越野的正确跑姿李天鸣outfitTips3：山路爬升AO1841AI2234AI2460MMISTRWJMCLMCHCREWTXMENDMTBERM5993297991,4843,380101S18168TERREXSPEEDBPAF6150TRAILROCKERAI2390AI2405AO3205TXMAGRAVICWJTXMCLMCHAG12TXMENDMTBERM1199499799888984AF6134TERREXAGRAVIC10991,151AK2247AK2247Page3\10-AllTrailsAllWeather全地形全天候Tips3：安全涉水(整版大图、贴近水面仰角。单人溪流踏入涉水，水花飞溅。产品特写，跑鞋涉水动态，及涉水后动态)3rdDPS：女KOL(曾小艾)AJ9785Tips1：穿越碎石路B22848TERREXBOOSTGTXAPR1.TrailRocker是adidas越野跑鞋的初级系列2.书包不是必备，视情况选择背不背3.袜子适用女生所有outfitTips2：桥梁阶梯，合理变奏曾小艾outfitTips3：安全涉水AF6153TERREXAGRAVICW1099400AI2418S95603AI2451WTXAGRAV3LJWHIDRYTEETXWSOLOSHORT1999169499531444AF6151TERREXAGRAVICGTXW1299314AI2104AI2026AI2210WPACERWINDJWCLMCHCREWAOWRIVAOPSH6993292999682,036AI3830AOWAISTBELTAO1850AI2026AI2451WMISTRALWINDJWCLMCHCREWTXWSOLOSHORT5993294992,4262,03644AF6155TRAILROCKERWAI2190AJ9785AJ9785Page3\10-AllTrailsAllWeather全地形全天候Tips1：岩面爬升与速降(岩石陡坡，整面或侧向视角，奔跑上下坡)Tips2：雨雾与泥浆(雨水泥浆飞溅，急速奔跑斜侧向视角。跑鞋鞋底泥浆飞溅特写)4thDPS：李少壮Tips1：岩面爬升与速降APR1.Terrex适合陡峭多变的路面，因这双鞋子像越野自行车一样，有超强抓地力2.书包不是必备，视情况选择背不背3.袜子适用所有李少壮outfitTips2：雨雾与泥浆李少壮outfitTips3：飞跃障碍AI2323AI2407AI2460WPACERWINDJTXMCLMCHAG12TXMENDMTBERM1699499799104109101AF5996AJ4537TERREXXKINGTERREX15AF6120TERREXAGRAVICGTX1299722AO1845S95608AI2349MMISTRWJAOMHIDRYTEEAOMMTFASHO599169269AF6135TERREXAGRAVIC1099726AO1841AI2234AI2460MMISTRWJMCLMCHCREWTXMENDMTBERM5993297991,4843,380101AJ9786S94154AJ9786AJ9785AJ9786AJ9761AJ9779AJ9780AJ9762AK2246AI2190AK2247S94154S94104#AI3837AJ4540S18168S18163S27089AI3830AJ4539AJ4537AI3834S27091ModelNameAOBP1TERREX35WTERREXSPEEDBPTERREXTRAILTERREX35WAOWAISTBELTTERREX35MIDNGT/EQTGRNTERREX15TERREX15Season16SS16SS15FW15FW15FW16SS16SS16SS16SS15FW1.尽量挑选16年背包，尽量挑选Terrex背包2.帽子不太适合越野跑，去掉3.袜子酌情搭配附配件Trailrunning山地越野跑X-kingAgravicboostKanadiaGTXTrailrocker模特穿，陡峭崎岖路面改名为skychaswer，有gtx防水薄膜，、鞋身较重，适合多种路面有gtx防水薄膜和无gtx两种，、鞋身比skychaser轻，是skychaser的升级版，适合多种路面常规越野跑鞋，有TRAXION橡胶外底轻便越野跑鞋，适合日常及普通的越野跑活动TerrexboostAO1844AO1841AO1842AO1843AO1845MMISTRWJMMISTRWJMMISTRWJMMISTRWJMMISTRWJ5995995995995998391,4844,1924625,827AI2103AI2104AO1850AO1851AO1912WPACERWINDJWPACERWINDJWMISTRALWINDJWMISTRALWINDJWMISTRALWINDJ6996995995995994133012,4262,628630AF6120TERREXAGRAVICGTX1299722AF6151TERREXAGRAVICGTXW129931416Q1

2Channels(Core+CFS)TrailrunningCalendar-MarchAF5996TERREXXKING149985CfsexclusiveCORE+outdoorKVKVKV这一页的风衣应该都可以打包，可以结合这个特性做些创意静物图拍摄AP4323AP4324AP4325AO1847EDlightCPWJEDlightCPWJEDlightCPWJMSUMLTJKT6996996994997601,1579,7233,006AF6134AF6135TERREXAGRAVICTERREXAGRAVIC109910991,151726AF6153TERREXAGRAVICW1099400AI2103AI2104AI2123AO1848AO1849WPACERWINDJWPACERWINDJWSUMAOPJWSUMLTJWSUMLTJ6996994694694691,684968958254449AI2234AI2236MCLMCHCREWMCLMCHCREW3293293,3804,626AI2026AI2028WCLMCHCREWWCLMCHCREW3293292,0361,31816Q2

2ChannelsTrailrunningCalendar-AprilCORE+outdoorCFSAI2323AI2407AI2460WPACERWINDJTXMCLMCHAG12TXMENDMTBERM1699499799104109101AI2390AI2405AO3205TXMAGRAVICWJTXMCLMCHAG12TXMENDMTBERM1199499799888984AI2418S95603AI2451WTXAGRAV3LJWHIDRYTEETXWSOLOSHORT1999169499531444CORE+outdoorKVKVterrexAlloutdoorperformExplore旅行冒险Approach接近鞋Trailrunning山地越野跑hiking徒