新时代高职英语（基础模块）Unit6

UNIT6StartingaBusiness新时代高职英语——（基础模块）1目录ContentsWarmingup1Listening&Speaking2Reading3Writing4Translation5HavingFun6TasksforSelf-regulatedLearning7Warmingup1ⅠReadandtickthepersonalitytraitsofentrepreneurs.ⅡWatchthevideoandfillintheblanks.ⅡWatchthevideoandfillintheblanks.10TipsforStartingYourOwnBusiness1.Dowhatyou________________.2.Keepasourceof________________.3.Youneeda________________.4.Getsome______________.Makethe_____________.5.Writeit&__________________.6.Dothe________________.7.Get__________________help.8.Buildyourcash_____________________.9.Rightfromtheblowofthewhistle,be___________________.10.Solidifyyour_______________________framework.ⅡWatchthevideoandfillintheblanks.1.Haveyoueverthoughtaboutstartingabusiness?2.What’syourideaofthetipsforstartingabusiness?1curiosity/ˌkjʊəriˈɒsəti/n.好奇心同根形容词：curious好奇的；有求知欲的outof~出于好奇心e.g.Theboyopenedthecaseoutofcuriosity.出于好奇，那个男孩打开了那个箱子。2perseverance/ˌpɜːsɪˈvɪərəns/n.毅力e.g.Hehasneverstoppedtryingandshowedgreatperseverance.他从未停止过尝试，并表现出了极大的毅力。ⅡWatchthevideoandfillintheblanks.3perspective/pəˈspektɪv/n.态度；观点e.g.Theyareshowingremarkableprudenceininvestingintheregion.他们在该地区投资时，表现得非常谨慎。4prudence/ˈpruːdns/n.谨慎5intelligence/ɪnˈtelɪdʒəns/n.才智e.g.Hedidn’tevenhavetheintelligencetocallforanambulance.他连呼叫救护车的头脑都没有。6whistle/ˈwɪsl/n.哨子7solidify/səˈlɪdɪfaɪ/v.巩固8framework/ˈfreɪmwɜːk/n.框架Listening&Speaking2ⅠListentothedialogueandchoosetherightanswer.1.WhatdoesTimdosincehequit?A.Hebecomesateacher.B.Hebecomesadoctor.C.Hestartshisownbusiness.D.Notmentioned.2.IsstartingabusinesseasyforTim?A.Yes,it’seasyforhim.B.No,heencounteredalotofdifficulties.C.It’snottoodifficultforhim.D.Noneoftheabove.3.WhatdoesTimthinkofstartingabusiness?A.Startingabusinessiswonderful.B.Hecanbenefitalotfromit.C.BothAandB.D.Notmentioned.Dialogue1CBCⅠListentothedialogueandchoosetherightanswer.Dialogue1ⅡListentothedialogueagainandfillintheblanks.(Janerunsintoherformercolleague,Tim.Theyarechattingwitheachother.)J=Jane

T=TimJ:Hi,Tim.Ididn’texpecttomeetyouhere.T:Yeah,______________,Jane.J:__________________?Wehavebeenoutofcontactsinceyouquit.T:Nottoobad.Ihave________________startingmyownbusiness.J:That’sgreat.What’syourbusinessabout?T:Istartedaforeigntradecompany,mainlyengagedintheimportandexportofequipment.J:___________________.Itseemsthatstartingabusinessiseasyforyou.T:It’snotaseasyasitseems.Infact,Iencounteredalotofdifficultiesatthebeginningofstartingabusiness.Ihadto___________________themonebyone.Ihardlysleptduringthattime.J:Sodoyoustillthinkthatstartingabusinessisawonderfulthingforyou?T:Ofcourse.Ilike________________.Icanbenefitalotfromit.J:Great.Ibelieveyouwillbesuccessful.Youareabornentrepreneur.T:Thankyou.smallworldHow’sitgoingbeenbusywithThat’sincredibleovercomechallenges（简遇到了之前的同事蒂姆。他们正在聊天。）J代表简T代表汤姆J:嗨，蒂姆。没想到会在这儿遇到你。T:是啊，世界真小，简。J:你过得怎么样？自从你辞职后，我们就没怎么联络了。T:过得还不错。我正在忙着创业。J:太厉害了！你在做什么生意呢？T:我成立了一家外贸公司，主要是做些设备的进出口。J:真令人难以置信。创业对你来说简直像是小事一桩。T:创业并不像看上去那么容易。事实上，我在创业之初遇到了很多困难，我必须一个一个地克服。那段时间我几乎没怎么睡过觉。J:那么，你仍然觉得创业是一件美好的事情吗？T:当然了，我喜欢接受挑战。我可以从中获益良多。J:太棒了！我相信你一定能成功的！你生来就适合当企业家。T:谢谢你。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.WordsandPhrases1expect /ɪkˈspekt/ v.

期待；指望；预料

~todosth.期望去做某事e.g.Weexpecttoseefurtherimprovementoverthecomingyear.我们期望来年会有更进一步的改善。~toomuchofsb.对某人期望过高e.g.Ourparentsexpecttoomuchofus.父母对我们的期望很高。2outofcontact 失去联系反义词：keepintouch保持联系e.g.Ihavebeenoutofcontactwithherforthreeyears.我与她失去联系已有三年。3startabusiness 创业e.g.Youneedabusinessplantostartabusiness.你需要有一份创业计划。4encounter /ɪnˈkaʊntə(r)/ v.

遇到；遭遇同义表达：meetwith/runinto/comeacrosse.g.Ididencountersomeproblems.我确实遇到了一些问题。WordsandPhrases5entrepreneur /ˌɒntrəprəˈnɜː(r)/ n.

企业家；创业者同根形容词：entrepreneurial企业家的；创业者的e.g.Anentrepreneurismorethanjustarisk-taker.企业家不仅仅是个冒险者。6benefit /ˈbenɪfɪt/ v.

受益；得益；有益于~fromsth.从……中获益e.g.Whoexactlystandstobenefitfromthesechanges?到底是谁会从这些变革中直接获益？ⅠListentothedialogueandchoosetherightanswer.Dialogue2ⅠListentothedialogueandchoosetherightanswer.1.WhatdoesMr.Davisthinkofgivingoutbrochuresatshoppingmalls?A.It’skindofobsolete.B.It’sverycreative.C.It’sagoodidea.D.BothBandC.2.WhatareJane’spromotionmethods?A.ShootsomevideosanduploadthemtoTikTok.B.Invitestarstopromotegoodsthroughlive-streaming.C.MakeanadvertisementforproductsonTikTok.D.Alloftheabove.3.WhatisJanemostlikelytodonext?A.Seizetheopportunity.B.Writeareport.C.MakeaPowerPoint.D.Notmentioned.Dialogue2ADBⅡListentothedialogueagainandfillintheblanks.(Mr.DavisisdiscussingwaysofproductpromotionwithJane.)D=Mr.Davis

J=JaneD:Jane!Ourcompanyisgoingtoreleasethefirstproductssinceitsestablishment.Doyouhaveanycreativepromotion_______________?J:Wecan_______________brochuresatshoppingmalls.D:Well,it’skindofobsolete.Weneedacreativeone.J:HowaboutsettingupaTikTokaccountandpromotingourgoodssalesthroughlive-streaming?D:Soundsgood.J:WecanshootsomeproductvideosanduploadthemtoTikToktoattractmore_______________andpotentialcustomers.Besides,wecanalsoinvitestarstopromotegoodsthroughlive-streaming.D:That’sgreat.J:Furthermore,wecanalsoadvertiseourproductsonTikToktoexpandthecustomerbase.D:Terrific.Jane,pleaseputtheseideasintoareport_______________.J:OK,Iwill.methodsgiveoutfollowersimmediately（戴维斯先生正在和简讨论产品促销的方式。）D代表戴维斯先生J代表简D:简！我们公司将推出自成立以来的第一批产品。你有什么创意帮助推广吗?J:我们可以在商场里发传单。D:这个方式有点过时，我们需要有创意一点的点子。J:要不然我们创建一个抖音账号吧。然后通过直播带货的方式售卖产品。D:这个方法听起来不错。J:我们可以拍摄一些产品视频上传到抖音上，吸引更多的粉丝和潜在客户。此外，我们还可以邀请明星通过直播来推广商品。D:太棒了。J:除此之外，我们还可以在抖音上投放广告，宣传我们的产品，扩大客户群。D:太好了！简，马上把这个想法做成一份报告吧！J:好的，我马上去。ⅢListentothedialogueforthethirdtimeandcheckyouranswers.Thenfollowtherecordingandrepeattheconversation.ⅣMakeasimilardialogueandactitoutwithyourpartnerintheclass.WordsandPhrases1

establishment /ɪˈstæblɪʃmənt/ n. 建立；创建同根动词：establish建立；创办e.g.Thespeakerannouncedtheestablishmentofanewcollege.发言人宣布了新学院的成立。2

obsolete /ˈɒbsəlɪːt/ adj.

过时的；废弃的e.g.Withtechnologicalchanges,manytraditionalskillshavebecomeobsolete.随着技术的革新，许多传统技艺已经过时。3

upload /ˌʌpˈləʊd/ v.

上传反义词：download下载e.g.Thesefilesareeasytouploadontheweb.这些文件很容易上传到网页中。WordsandPhrases4potential /pəˈtenʃl/ adj.

潜在的；可能的e.g.Weneedtoidentifyactualandpotentialproblems.我们需要弄清实际的问题和潜在的问题。5

besides /bɪˈsaɪdz/ prep.除……之外（还）

同义表达：inadditionto、apartfrom、alongwithe.g.BesidesEnglish,hehastostudyGermanandFrench.除英语外，他还要学德语和法语。6

promote

/prəˈməʊt/

v.

促进；提升；推销e.g.Weneedtopromoteanopenexchangeofideasandinformation.我们需要促进思想和信息的公开交流。Iwillrun,Iwillclimb,IwillsoarI’mundefeated,oohJumpingoutofmyskin,pullthechordYeahIbelieveit,oohThepast,iseverythingwewereDon’tmakeuswhoweareSoI’lldream,untilImakeitrealAndallIseeisstarsLearningtoSingDreamitPossibleisHuawei’sbrandsongperformedbyAmericansingerDelacey.ThemusicvideovividlytellsthestoryofagirlnamedAnnawhofinallyrealizedherlifedreamthroughpersistenceandunremittingefforts.Itinspiresusthatnomatterhowhardtheroadtoentrepreneurshipis,aslongaswepersevere,wecancertainlyachieveourdreams.It’snotuntilyoufallthatyouflyWhenyourdreamscomealiveYou’reunstoppableTakeashot,chasethesunFindthebeautifulWewillglowinthedarkTurningdusttogoldAndwe’lldreamItpossiblePossible,oohAndwe’lldreamItpossibleIwillchase,Iwillreach,IwillflyUntilI’mBreaking,UntilI’mBreakingOutofmycage,likeabirdinthenightIknowI’mchanging,IknowI’mchangingIn,intosomethingbigBetterthanbeforeAndifittakes,takesathousandlivesThenit’sworthfightingfor……Reading3TextATextAChina’s“SugarKing”GoesViral11

Doyouwanttoknowwhatthesedelicate2

worksaremadeof?DotheylooklikeBarbiedolls?2Infact,theyarefondant3cakesthattastelikecreamy4

candies.Theseincredible

cakesarecreatedbyZhouYi,thebestfondantartistinChina.3Bornintoanaverage5

worker’sfamily,ZhouYi’sparentshadhighexpectations6

ofhim.TheyoungZhoufeltanxiousforheoftenfailedhistestsinmiddleschool.★viral/ˈvaɪrəl/

adj.病毒的；病毒性的；病毒引起的

★delicate/ˈdelɪkət/adj.易碎的；脆弱的

★fondant/ˈfɒndənt/n.软糖料e.g.FondantCakesisthemainstreamofcakedecoration.翻糖蛋糕是当今蛋糕装饰的主流。

★creamy/ˈkriːmi/adj.奶油色的

★average/ˈævərɪdʒ/adj.普通的；平常的；一般的

★expectation/ˌekspekˈteɪʃn/n.预期；期待

中国“糖王”，火遍全网1你想知道这些精美的艺术品是用什么做的吗？他们看起来是不是像芭比娃娃一样？2事实上，这些作品是吃起来像奶油糖的翻糖蛋糕。这些精美到令人难以置信的蛋糕出自周毅之手，他是中国最好的翻糖艺术家。3周毅出生于一个普通工人家庭，父母对他抱有很高的期望。周毅在初中时成绩不好，经常考试不及格，为此他深感焦虑。TextA4However,anyonecanmakeadifference.Aftergraduatingfromhighschool,Zhouenteredaculinary7

schoolintheSichuanprovinceandbecameachef8

.Zhou’sfatherwasalreadyadough9sculptor10

,andthat’sthereasonwhyhewasinitiallyinterestedinmakingcreativepastries11.★culinary/ˈkʌlɪnəri/adj.烹饪的；食物的

★chef/ʃef/n.厨师

★dough/dəʊ/n.生面团

★sculptor/ˈskʌlptə(r)/n.雕刻家；雕塑家

★pastry/ˈpeɪstri/n.油酥面团；油酥面皮

★initially /ɪˈnɪʃəli/ adv.最初；首先；起初同义表达：atthebeginninge.g.Initially,thesystemworkedwell.一开始，系统运转良好。beinterestedin 对……感兴趣e.g.WouldyoubeinterestedinjoiningtheStudentUnion?

你有没有兴趣加入学生会？

4然而，任何人都可以有所作为。高中毕业后，周毅进入了四川省的一所烹饪学校，成为了一名厨师。周毅的父亲是一名面团雕刻师，这也是他最初之所以会对制作创意糕点感兴趣的原因。TextA5Zhouwaseagertomakeabreakthrough12

andturnpastriesintorealartworks13

.However,thetraditionaldoughcouldnotmeethisneeds.InSuzhou,helearnedfondantbyaccident.FondantisamaterialthatiswidelyusedinWesternpastriesfordecoration14

.Ithasgoodductility15

andcanbemadeintovariouscolorsandfigures.Inaddition,itiseasiertomaintain16

theshapeandtopreserve17

thantraditionaldough.★breakthrough/ˈbreɪkθruː/n.重大进展；突破

★artwork/ˈɑːtwɜːk/n.艺术作品

★decoration/ˌdekəˈreɪʃn/n.装饰品

★ductility/dʌkˈtɪlɪtɪ/

n.展延性；柔软性；韧性；塑性

★maintain/meɪnˈteɪn/v.维持；保持e.g.Thetwocountrieshavealwaysmaintainedcloserelations.这两个国家一直保持着密切关系。~lawandorder维持治安e.g.Thegovernmentstruggledtomaintainlawandorder.政府努力维持治安。

★preserve/prɪˈzɜːv/v.保护；维护；保留~sb./sth.fromsth.使继续存活；保护；保全e.g.Thesocietywassetuptopreserveendangeredspeciesfromextinction.成立这个协会是为了保护濒危物种不致灭绝。

★Inaddition 此外e.g.Inadditiontobasicsalary,there’salistofextrabenefits.除了基本工资外，还有一系列额外福利。

5周毅渴望取得突破，把糕点变成真正的艺术品。然而，传统面点不能满足他的需求。在苏州，他偶然学会了翻糖技艺。翻糖这一材料，被广泛用于西式糕点中做装饰。翻糖延展性好，可制成各种颜色和形状。此外，它比传统面团更容易塑形和储存。TextA6Sincethen,Zhoudedicated18

himselfcompletelytomakingfondantfigures.Withhisexperience,Zhousoonlearnedtheskillsofmakingfondantfigures,whicharevividandlifelike.7However,hewantedtomakethemmoredelicate.Ittookhimayeartoimprovetherecipeofhisfondant.Hedidallthisbecausehehasbeen“tryingnottodisappoint19

theindustry,normyself.”★dedicate/ˈdedɪkeɪt/v.把……奉献给dedicateoneselfto 投身于同义表达：bebenton、giveoneselftoe.g.Shevowedthatshewoulddedicateherselftoscientificstudies.她发誓要献身于科学研究。

★disappoint/ˌdɪsəˈpɔɪnt/v.使失望

★figure /ˈfɪɡə(r)/

n.人物；图形e.g.Hewasakeyfigureinthecampaign.他是这场运动的关键人物。

6从那时起，周毅就全身心地投入到用方糖制作人物中。凭借自己过往的经验，他很快学会了制作方糖人物的技巧，做出来的人物形象生动、栩栩如生。7但周毅想把自己的作品做得更精致。他花了一年时间改进配方。他所做的一切都是因为他一直“努力不让整个行业失望，也不让自己失望”。TextA8AttheUKCakeInternational2017,Zhouandhisteamwonthreegoldandtwobronze20

medals.ItwasthefirsttimethataChineseteamgotrewardsinthiscompetition.Thecake“LadyinthePalace”,whichportrayed21theyoungEmpress22

Wu,won“theInternationalBestinShow”prize.9Afterthecompetition,Zhou’sworksbecameviralontheInternet,attractingtensofthousandsoffollowers.Hethenexpanded23

thethemes24

ofhisworkstoallkindsofpopculture,suchascelebrities25

andACGcharacters.(334words)★bronze/brɒnz/n.青铜

★portray/pɔːˈtreɪ/v.描绘；描画；描写e.g.Throughoutthetrial,heportrayedhimselfasthevictim.在审讯过程中，他始终把自己说成是受害者。

★empress/ˈemprəs/n.女皇反义词：emperor皇帝；君主e.g.He’llalsomeettheemperorandtheempressatalunchonTuesday.他还将在周二的午餐会上会见皇帝和皇后。

★expand/ɪkˈspænd/v.扩大；增加；增强

★theme/θiːm/n.主题；主题思想

★celebrity/səˈlebrəti/n.名人；名流

★tensofthousandsof 数以万计；成千上万e.g.Hedonatedtensofthousandsofpoundstocharity.他向慈善事业捐了数万英镑。

★becomeviral 走红同义表达：goviral、beinfavour、beinvoguee.g.Ithinkthisbandisgoingviral.我想这个乐队要走红了。

8在2017年英国举办的国际翻糖蛋糕大赛上，周毅和他的团队赢得了三枚金牌和两枚铜牌。这是中国的队伍第一次在这项比赛中获奖。他的蛋糕作品《武则天》展示了年轻时期的武后，赢得了“全场最佳”奖。9比赛结束后，周毅的作品在网上爆红，吸引了数万名粉丝。之后，他将各种流行文化融入到自己的作品中，包括一些名人和动漫人物。TextANewWords1.viral/ˈvaɪrəl/adj.病毒的；病毒性的；病毒引起的2.delicate/ˈdelɪkət/adj.易碎的；脆弱的3.fondant/ˈfɒndənt/n.软糖料4.creamy/ˈkriːmi/adj.奶油色的5.average/ˈævərɪdʒ/adj.普通的；平常的；一般的6.expectation/ˌekspekˈteɪʃn/n.预期；期待7.culinary/ˈkʌlɪnəri/adj.烹饪的；食物的8.chef/ʃef/n.厨师9.dough/dəʊ/n.生面团10.sculptor/ˈskʌlptə(r)/n.雕刻家；雕塑家11.pastry/ˈpeɪstri/n.油酥面团；油酥面皮12.breakthrough/ˈbreɪkθruː/n.重大进展；突破NewWords13.artwork/ˈɑːtwɜːk/n.艺术作品14.decoration/ˌdekəˈreɪʃn/n.装饰品15.ductility/dʌkˈtɪlɪtɪ/n.展延性；柔软性；韧性；塑性16.maintain/meɪnˈteɪn/v.维持；保持17.preserve/prɪˈzɜːv/v.保护；维护；保留18.dedicate/ˈdedɪkeɪt/v.把……奉献给19.disappoint/ˌdɪsəˈpɔɪnt/v.使失望20.bronze/brɒnz/n.青铜21.portray/pɔːˈtreɪ/v.描绘；描画；描写22.empress/ˈemprəs/n.女皇23.expand/ɪkˈspænd/v.扩大；增加；增强24.theme/θiːm/n.主题；主题思想25.celebrity/səˈlebrəti/n.名人；名流PhrasesandExpressions1.bemadeof用……制造2.looklike看起来像3.havehighexpectationsofsb.对……有很高的期望4.makeadifference有（重要）作用；有影响；有关系5.beinterestedin对……感兴趣6.beeagerto渴望做……7.makeabreakthrough突破8.turnsth.into把……变成为9.meetone’sneeds满足某人的需要10.byaccident偶然11.bewidelyusedin广泛地应用于12.inaddition另外13.sincethen其后；从此一直14.dedicateoneselfcompletelyto完全投身于15.getrewards获奖16.tensofthousandsof成千上万ProperNames1.Barbiedolls芭比娃娃2.EmpressWu女皇武则天3.ACGanimation（动画片）、comics（漫画）、game（游戏）三个单词的首字母缩写Notes

1

Zhou’sfatherwasalreadyadoughsculptor,andthat’sthereasonwhyhewasinitiallyinterestedinmakingcreativepastries.doughsculptor是指“面团雕刻师”；“thereasonwhyhewasinitiallyinterestedinmakingcreativepastries”做表语；why做状语，引导的是定语从句。

2

Withhisexperience,Zhousoonlearnedtheskillsofmakingfondantfigures,whicharevividandlifelike.“whicharevividandlifelike”是which引导的非限定性定语从句。

3

Hedidallthisbecausehehasbeen“tryingnottodisappointtheindustry,normyself.”because引导的是原因状语从句。ExercisesⅠReadTextAandcompletethefollowingtable.Paras1-2ShowthatZhouYiisagoodfondantartist.Paras3-7ExplainwhyZhoubecomesafondantartist.Paras8-9Zhou’saccomplishments.ExercisesⅡAnswerthefollowingquestionsandthendiscusswithyourpartner.1.HowdoesfondantmeetZhouYi’sneeds?2.WhatdoyoulearnfromZhouYi’sstory?ExercisesⅢRewriteZhouYi’sstorywithnomorethan50words.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.ExercisesⅣFillintheblankswiththewordsgivenbelowChangetheformifnecessary.1.Theyoungboywenttocollegewithgreat_____________.2.Theecologicalbalanceoftheenvironmentisvery_____________.3.Thetwofamilieshave_____________closerelations.4.Water_____________whenitisheated.5.Hismovieshavenever_____________audience.6.Itseemed_____________thathehasbeenabroadaweekalready.delicate

incredible

expectation

maintain

disappoint

expandexpectationsdelicatemaintainedexpandsdisappointedincredibleExercisesⅤLearntheaffixesandfillintheblankswithproperwords.Exercisesdentist牙科医生;牙科诊所socialist社会主义者;社会党党员moralist道德说教者;道德学家dreamlike似在梦中的;梦幻(般)的

womanlike女人似的;似女子的steellike钢铁般的whoever无论谁;不管什么人whenever无论何时;在任何…的情况下whereever在任何地方;在…的各个地方HavingABreakBoyswillbeboys!男儿本色！Cometothepoint!有话直说！Givemeabreak!饶了我吧！Thewallshaveears!隔墙有耳！Youhavemyword!我保证！Speakofthedevil!说曹操，曹操到！Iamallears.我洗耳恭听。Whatbroughtyouhere?什么风把你吹来了？IfIwereinyourshoes...如果我是你……Frenchleave不辞而别killtime消磨时光TextBTextBThreeWaystoCultivate1

anEntrepreneurial2Mindset31Today,alargenumberofcollegegraduatesareinspired4

tostartbusinesses.Sowhatisspecialaboutthemindsetofpeoplewhorun5

successfulbusinesses?Herearethreewaysyoucanworkoncultivatinganentrepreneurialmindset.PrioritizingLearningandGrowth2Themostsuccessfulentrepreneurs,suchasWarrenBuffettandBillGates,areconstantlypursuingnewknowledgeandnewideas.Theymaketimetoreadeverysingleday.Readingarticles6

andbookscanhelponeincreaseknowledge,sharpen7

skills,andevenmakeonefeelmoremotivated8

andinspirehim/hertomoveforward.★cultivate/ˈkʌltɪveɪt/

v.逐渐形成（某种态度、谈话或举止方式等）

★entrepreneurial/ˌɒntrəprəˈnɜːrɪəl/adj.创业的；具有企业精神的；企业性质的

★mindset/ˈmaɪndset/n.观念模式；思维倾向

★inspire/ɪnˈspaɪə(r)/v.激励；鼓舞~sb.tosth.激励；鼓舞e.g.Teachersshouldinspireallstudentstothinkcreatively.老师应该鼓励所有学生发挥创造性思维。

★run/rʌn/v.管理；经营

★article/ˈɑːtɪkl/

n.（报刊、杂志上的）文章；论文；报道

★sharpen/ˈʃɑːpən/v.（使）提高；改善e.g.Debatessharpenone’swits.辩论增长才智。

★motivated/ˈməʊtɪveɪtɪd/adj.有动机的；有目的的；有积极性的

★alargenumberof 许多；大量的（后跟可数名词复数形式）e.g.Asinglemosquitocaninfectalargenumberofpeople.一只蚊子能传染很多人。

三步培养企业家思维1当今时代，很多大学生受到激励，开始创业。那么，一个经营成功事业的企业家有什么典型的思维方式呢？这里为你列举了三种方式，助你培养企业家思维。好好学习，打好基础2最成功的企业家，如沃伦·巴菲特和比尔·盖茨，都在不断追求新知识和新想法。他们每天都会抽时间进行阅读。阅读文章和书籍可以帮助一个人增长知识，提高技能，甚至使人感到更有动力，激励自己继续前行。TextB

SettingThoughtfulGoals3Successfulentrepreneursaccomplish9

greatthingsbysettingthoughtful10

goalsandworkingtowardthem.Studiesshowthatpeoplewhowritetheirgoalsdownare42%morelikelytoachievethemthanpeoplewhodon’t.Here’sonewaytosetgoalsI’dliketosharewithyou.Ifyousetasmallgoal,youcanaccomplishitquicklyandmoveontothenext.Ifyousetalargergoal,youcanbreakthepathintosmall,achievable11

,realisticsteps—onesyoucanmakedailyprogresson.Therefore,donotjustthinkaboutyourgoal,ink12

it!★accomplish/əˈkʌmplɪʃ/v.完成

★thoughtful/ˈθɔːtfl/

adj.缜密思考过的；深思熟虑的

★achievable/əˈtʃiːvəbl/

adj.做得成的；可完成的；可有成就的同根动词：achieve达到；完成e.g.Thesearereasonableandachievablemeasures.这些措施均合理可行。

★ink/ɪŋk/v.给……上油墨（以供印刷），此处引申为“写”

★breaksth.intosth. 把某物分成几部分 e.g.Shedroppedtheplateandbrokeitintopieces.她把盘子掉在地上打碎了。

★realistic /ˌriːəˈlɪstɪk/

adj.现实的；实际的；实事求是的e.g.Weneedmorerealisticsolutionstotrulytackletrafficcongestion.我们需要更现实的解决方案来真正解决交通拥堵问题。

目标经过深思熟虑3成功的企业家会在深思熟虑后制定目标，并朝着目标努力，最终成就大事。研究表明，把目标写下来的人的成功率，比不写目标的人高42%。我想和你分享一个设置目标的方法。如果你设定一个小目标，你可以很快实现，然后继续朝下一个目标努力。如果你设定一个较大的目标，你可以把它分解成一个个小的、可实现的步骤——这些步骤可以让你每天都有所进步。因此，不要只想目标，把它写下来!TextB

Embracing13

Failure4Embracingfailureisamustforeverysuccessfulentrepreneur.Failureisthebestteacher,whichisagreatopportunityforyoutogrow,adapt14

,andlearnnewstrategies.JamesDysoncreated5,126failedprototypes15

beforefinallycreatingaDysonvacuum16

thatworked.Donotbeafraidoffailure,embraceit,andonedayitwillleadyoutosuccess.5Ibelievethatthethreetipsabovecanhelpyoucultivateanentrepreneurialmindset,andmakeyoufeelmoreconfidentaboutseizing17

opportunitiestosucceed.(278words)★embrace/ɪmˈbreɪs/v.抱；拥抱

★adapt/əˈdæpt/

v.使适应；使适合（新用途、新情况）~(oneself)tosth.适应……e.g.Wehavehadtoadaptourselvesquicklytothenewsystem.我们不得不迅速适应新制度。

★prototype/ˈprəʊtətaɪp/n.原型；雏形；最初形态

★vacuum/ˈvækjuəm/n.真空吸尘器

★seize/siːz/

v.抓住；把握（机会、时机、主动等）

★agreatopportunityforsb.todo 某人做某事的大好机会e.g.Thisisagreatopportunityformetohaveaconversationwithyou.这是我和大家交谈的绝好机会。

★embrace /ɪmˈbreɪs/

v.拥抱；欣然采纳e.g.Theywerelockedinapassionateembrace.他们热烈地拥抱在一起。

★leadsb.tosth.

引导某人……；使某人得出（观点）e.g.Whatledyoutothisconclusion?你是如何得出这个结论的？

拥抱失败4每一位成功的企业家都必须做到拥抱失败。失败是最好的老师，是你成长、适应和学习新策略的绝佳机会。詹姆斯·戴森失败了5126次，创造出了现在的戴森吸尘器。不要害怕失败，而是要拥抱失败，总有一天它会引领你走向成功。5我相信以上三点可以帮助你培养企业家思维，让你更有信心抓住机遇，迎来成功。NewWords1.cultivate/ˈkʌltɪveɪt/v.逐渐形成（某种态度、谈话或举止方式等）2.entrepreneurial/ˌɒntrəprəˈnɜːrɪəl/adj.创业的；具有企业精神的；企业性质的3.mindset/ˈmaɪndset/n.观念模式；思维倾向4.inspire/ɪnˈspaɪə(r)/v.激励；鼓舞5.run/rʌn/v.管理；经营6.article/ˈɑːtɪkl/n.（报刊、杂志上的）文章；论文；报道7.sharpen/ˈʃɑːpən/v.（使）提高；改善8.motivated/ˈməʊtɪveɪtɪd/adj.有动机的；有目的的；有积极性的9.accomplish/əˈkʌmplɪʃ/v.完成NewWords10.thoughtful/ˈθɔːtfl/adj.缜密思考过的；深思熟虑的11.achievable/əˈtʃiːvəbl/adj.做得成的；可完成的；可有成就的12.ink/ɪŋk/v.