北京语言大学 18秋《英语商务通论》作业2满分答案

18秋《英语商务通论》作业2

Allmanagersshouldpossesssometypesofskillsas___.

A.humanskills

B.conceptualskills

C.technicalskills

D.managementskills

正确答案:ABC

Therearetwotypesofadvantages___.

A.absoluteadvantage

B.totaladvantage

C.comparativeadvantage

D.optionaladvantage

正确答案:AC

Retailersinclude___.

A.departmentstores

B.hypermarkets

C.specialtystores

D.vendingmachines

正确答案:ABCD

Moneyhasthefollowingcharacteristics___.

A.portability

B.divisibility

C.stability

D.durability

正确答案:ABCD

Whowillbuysecurities?

A.speculatorsforquickgains

B.investorsforlongtermreturn

C.thosewhoareacombinationofspeculatorsforquickgainsand

investorsforlongtermreturn

D.thosewhohavealotofmoney

正确答案:ABC

Accountingpracticesfallinto___.

A.public

B.private

C.government

D.person

正确答案:ABC

Whenidentifyingmarketsegments,marketerslookatsomevariables,themostcommon

being:

A.Geographic

B.Demographic

C.Psychographic

D.Product-use

正确答案:ABCD

Thecostandvalueofmiddlemenare___.

A.timeutility

B.placeutility

C.informationutility

D.formutility

正确答案:ABCD

Themaindisadvantagesofcorporationsarelistedbelow:

A.DoubleTaxation

B.HighOrganizing

C.LackOfSecrecy

D.UnlimitedLiability

正确答案:ABC

Thefunctionsofmoneyare___.

A.mediumofexchange

B.storeofvalue

C.unitofaccount

D.economicindex

正确答案:ABC

AbondisactuallyanIOU,awrittencontractwhichstipulatestheparvaluethe

maturitydateandtherateofinterestpaidbytheissuingcompanytothebondholders

quarterly,semi-annuallyorannually.

A.错误

B.正确

正确答案:B

Inpursuingfunctionalgoals,differentdepartmentsoftenlosesightofthe

organization’sgoals,andnooneistotallyaccountableforthefinaloutcomeas

awhole.

A.错误

B.正确

正确答案:B

Atargetmarketrepresentsagroupofpeoplewhohavesimilarneedsandwantsand

arebelievedtohaveinterestinthesameproducts.

A.错误

B.正确

正确答案:B

Inordertoraiselong-termfunds,asdiscussedearlier,acorporationcanissuestock

forequityfinancingorbondsfordebtfinancing.

A.错误

B.正确

正确答案:B

Therearethreetypesofauthorityrelations.

A.错误

B.正确

正确答案:A

Speculatorswillbuyastockorabondforlong-terminvestment.

A.错误

B.正确

正确答案:A

Toformacorporation,atleasttwoincorporatorsareneeded.

A.错误

B.正确

正确答案:A

Liabilitiesarewhatafirmowestoothers,andcanbedividedintotwocategories:

short-termliabilitiesandlong-termliabilities.

A.错误

B.正确

正确答案:B

Institutionaladvertisingfocusesonindividualproductswhileproductadvertising

isusedtocreateapositiveimageforanorganization.

A.错误

B.正确

正确答案:A

Onc