劳斯莱斯经销商试驾会工作报告0426 0427

2014DealerTestDrive

Report-Chongqing

Status:28.04.2014Date:27th-28th,April,2014Time:10:00–17:00Location:InchongqingmunicipalityjiulongpodistrictOuJinFengtownstateroadno.3Attendees:Total61guests,localmediaandVIP2014DealerTestDrive

Eventrecap2014DealerTestDrive

ObjectivesSeasonaldealerleveltestdriveeventstoprovidedealersThemedeventstoenhancebrandawarenessHotleadscollection–turnprospectstoHP/IPorordersCommunicateRRbrandasamodernandcoolbrand.Provideguestsauniquetestdriveexperience.Providingdistinguishedtestdriveexperience.FeelingPhantompowerandtechnologyexperience.Enjoyagourmetfive-starstandardcustomization.2014DealerTestDrive

Highlights2014DealerTestDrive

ResultsParticipantsItemInvitedArrivedTestDrive（groups)TestRide（groups)Media201919--Customer30423804Vehicle

informationModelsColor

Testdrive(groups)TestRide(groups)VINPhantomdiamondblackDisplay

carDisplay

car--GhostEnglishwhite932Ux66624WraithSmokyquartz/silversand2549Ux77356FeedbackItemModelsQuantityRemarkNewpotentialcustomersPhantom2--Ghost22--Wraith23--2014DealerTestDrive

Catering&

on-siteserviceService

staffItemsquantitytrainingDressingandappearanceRemarkWaiter2YYFinger

foodItems

SortBrand

informationCustomtypesremarkSweet3NSavory1NFruit4NBeveragesItems

AvailableCustomtypesremarkFresh

ground

coffeeNBritish

black

teaNChinese

teaYImport

mineralwaterNImport

JuicyN2014DealerTestDrive

On-siteworkingstaffItemsQuantityRehearsal&

TrainingClothing&

ImageRemarkSales5YYTerrain1YYCoach2YYHostess2YNDoesnotmatchthestyleMakeupartist1YYPhotographiccamera1YYVideoshooting2YYCarbeauty1YYCleaners1YYSecurity2YY2014DealerTestDrive

EventProgramforSpringWaveTimeDurationProgram(Sat./Sun.)ContentRemark10:00-10:3030minRegistrationGuestarrivingandregistrationGuestWave1:

4pax10:20-10:4020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels10:40-11:2040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure10:30-11:2030minRegistrationGuestarrivingandregistrationGuestWave2:4pax11:20-11:4020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels11:40-12:2040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadLunch/Departure12:20-14:00100minLunchLunch&FreeTime13:30-14:0030minRegistrationGuestarrivingandregistrationGuestWave3:4pax14:00-14:2020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels14:20-15:0040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure14:30-15:0030minRegistrationGuestarrivingandregistrationGuestWave4:4pax15:00-15:2020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels15:20-16:0040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure15:30-16:0030minRegistrationGuestarrivingandregistrationGuestWave5:4pax16:00-16:2020minStaticDisplayCarPresentationSalesmanagerintroducethekeyinformationaboutRRmodels16:20-17:0040minTestDriveTestrideundertheinstructor’sguideInstructorbriefingonRRmodelskeypointsincontrolGueststestdrivingonroadTeaBreak/Departure2014DealerTestDrive

Guestgive-awayGiftEachguestwillreceiveCrystalcarmodelwithRolls-Roycelogoandfulllineproductbrochures(Phantom,GhostandWraith)

2014DealerTestDrive

Eventphotos

PhantomDisplayCar

GhostDisplayCar

WraithDisplayCar2014DealerTestDrive

Eventphotos

Registration

Bespoke

Outdoor2014DealerTestDrive

Eventphotos

Aftersales

TrainingArea2014DealerTestDrive

Eventphotos

Flowers

CateringArea2014DealerTestDrive

Eventphotos

Waitress

Savory

Desserts2014DealerTestDrive

Eventphotos

Flag

“A”Board

Badge2014DealerTestDrive

Eventphotos

GuestSign-in

Product

Introduction

MediaSign-in2014DealerTestDrive

Eventphotos

BespokeDisplayTeaBreak

BespokeDisplay2014DealerTestDrive

Eventphotos

TestDriveWaiting

Guest

TestDrive

MediaTestDrive2014DealerTestDrive

EvaluationAdvantages:StructuresandproductionmaterialsarecompleteFullyfunctionalareasMaterialsareavailableWarmandthoughtfulserviceShortage：InsufficientheightofbackgroundplateintheclothingWrongstyleofetiquetteclothingRoutineservedcakeanddrinkfromhotelWrongtypeofflagsalongtheroadandunavailableCoffeeBreakisnotcustomizedvarieties

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