12天搞定bec商务英语中级阅读day6

试题PARTQuestions8-ReadthislettertotheeditorofTheChoosethebestsentencefromthelistA-ItofilleachoftheForeachbland(8-12)markoneletter(A-I)onyourAnswerSheet.Donotmar4anylettertwice.OneanswerhasbeengivenasanYoustateonFebruary13ththatNewMexicohas“fewnatural In1991NewMexicorankedfourthintheUnitedStatesinproductionofnaturalgas,seventhinoilandtenthinnon-fuelminerals Non-fuelmineralscontributedabout$1billionandcoal$509million.Taxesfromproductionoffuelsandminerals,andleasepaymentsonstatelandshavebeensetasidebylegislativeactstoendowtwopermanentfundsworthabout$5.65billion, Inaddition,duringfiscalyear1991,paymentstoNewMexicofromtaxesonfederallandswereS108million,allearmarkedforpubliceducation. About$566millioncamefromtaxesandpermanent-fundearningsattributabletooilandgasproduction. isanimportantindustryinMewMexico,yetitseconomicimpactonthepublicsectorisdwarfedbythatofmineralproduction.NewMexicocamethroughtherecentrecessioninmuchbettershapethanmostotherstates.Itdoesnothaveadeficit. Statesthatrelyprimarilyonasalestaxoronanincometaxhavebigproblemsduringeconomicdownturns.IncomegrowthperheadinNewMexicoaveraged6.1/00intheyeartoOctober1992-oneifthefastestgrowthratesintheUnitedStates.Example:CThatithasabroadlybasedtaxstructureisanimportantIn1992itproducedmoreoilthanColoradoandKansasHowever,theextractivemineralindustryinNewMexicoisoneofthestate’sstrongesteconomicforces.Duringfiscalyear1992NewMexicoraisedpermanentfundsworthabout$6.1billion.Thecombinedvalueofoilandgasproductionwas$2.8Some16,000employeesworkintheextractiveindustriesandtheirwagesareamongthehighestofanymajorindustry.The$39millionearnedbythesefundsin1991wasusedtofinanceeducationandotherpublicservices.OnlyS25millioncamefromagriculturalNewMexico’sextractivemineralindustriescontributeaboutathirdofthestate’s$1.9billiongeneral-fundincomeinfiscalyear答案：8.E9.G10.I11.F12.试题PARTQuestions8-ReadthisproposalabouttheCPTWordChoosethebestsentencefromthelistA-ItofilleachoftheForeachblank(8-12)markoneletter(A-I)onyourAnswerSheet.Denotmarkanylettertwice.Oneanswerhasbeengivenasan15JuneMs.MarthaWordProcessingSupervisorABCCompanyPostOfficeBox28King’sStreetLondonDearMs.Weston,PerformanceoftheCPTI’mPleasedtotellyouaboutourexperiencewiththeCPTWordProcessorasyourequestedrecently Iassumeyouhavelookedatseveralmachinesandhavenarroweddownyourchoices.HerearemyAnapproachtoadoptingwordEighteenmonthsagoweadoptedCPTequipmentonlimitedscalewiththeideainmindthatwecouldgraduallygetridofelectrictypewritersaswebecamefamiliarwiththewordprocessor. Thestationsareactuallyinpairssoeachpaircanshareacommon Weusetheequipmentasdedicatedwordprocessors,althoughwedohavetheabilitytolinkupwithourcomputerinstallation.Thestep-at-a-timedevelopmentofourword-processingcenterhas,wethink,savedusmoneyandtrainingtime. Intermsofperformance,theCPTequipmentis Moreoverourservicecontractandwarrantyhavecoveredallmaintenancecosts.Wehavesoftwarepackagesthatcheckspellingandsignalwhenamistakeoccurs. Usingbothprinters,werecentlyprepared1200individuallytypedformlettermailingsaunderfourhours.Wehavenocomplaintaboutourpreparationofexecutivereports.Example:SoitworksverywellandhassomanydifferentAlsoithasreducedtheconfusionthatexistsaboutbuyingsoftwarepackages.ThetrainstopsateachstationforonlyfifteenWebeganwithtwoworkstationsandnowhaveOurroutinelettersarepreparedfromdisc-storedTheRotaryWprinterwithaspeedof45charactersasecondcaneasilyhandletwoinputstations.Incontrast,itssizeandweightareidealforWehavenotyetexperiencedmechanicalproblemssoWearepleasedwithitsperformanceandmulti-8.D9.F10.B11.H12.PARTQuestions8-ReadthistextonDave’sChoosethebestsentencefromtheOppositepage68tofilleachofthegaps.Foreachgap8-12,markoneletterA-IonyourAnswerSheet.Donotmarkanylettertwice.IconAcoustics:BypassingLikemostentrepreneurs,DaveFokosdreamsalot.HeimaginescustomerseagerlyphoningIconAcousticsinBillerica,Massachusetts,toorderhislatest,custom-madestereopeakers Likemostentrepreneurs,Davehastakenalongtimetodevelophis Davediscoveredthathehadastronginterestinstudioengineering,Hetookindependent-studycoursesinthisareaandbygraduationhaddesignedandbuiltapairofmarketablestereospeakers.Followinggraduation,Davepursuedhisinterestinaudioengineering.HelandedajobasaloudspeakerdesignerwithConrad-Johnson,ahigh-endaudio-equipmentmanufacturerheadquartersinFairfax,Virginia Daveidentifiedamarketnichethathefeltotherspeakerfirmshad Theseaffluent,well-educatedcustomersaregenuinelyobsessedwiththeirstereoequipment.‘They’dratherbuyanewsetofspeakersthaneat,’Daveobserves.DavefacedonemajorproblemhowtodistributeIcon’sproducts.HehadlearnedfromexperienceatConrad-Johnsonthatmostmanufacturersdistributetheirequipmentprimarilythroughstereodealers.Davedidnotholdahighopinionofmostsuchdealers;hefeltthattheytoooftenplayedhardballwithmanufacturers,forcingthemtoacceptthinmargins. Thiskeptthosefirmsthatofferedmorecustomizedproductsfromgainingaccesstothemarket.Perhapsmostdisturbing,Davefeltthattheestablisheddealersoftensoldnotwhatwasbestforcustomers,butwhatevertheyhadininventorythatmonth.Davedreamedofofferinghigh-endstereoloudspeakersdirectlytotheaudio-obsessed,bypassingtheestablisheddealernetwork.“Myvisionforthefutureisonewhereallmanufacturersselltheirproductsdirectlytoenduser.Inthisway,eventheaudiophilesinDeadHorse,Alaska,canhaveaccesstoallthattheaudio-manufacturingcommunityhastooffer.”Example:Attheageof28,DavesetouttoturnhisdreamsintoFurthermore,thedealersconcentratedononlyahandfulofwell-knownproducersWhoprovidedmass-producedThefirmstendtoplowtheirmoneyintodevelopingtheirproductsandhavelittleleftovertomarketthem.Withinfouryears,Davehaddesigned13speakermodelsanddecidedtostarthisowncompany.Toservetheaudio-addictssegment,Daveoffersonlythehighest-qualityspeakers.ItallbeganwhilemajoringinelectricalengineeringatBygoingdirectlytothecustomers,Davecouldavoidthedealermarkupsandoffertop-qualityproductsandserviceatreasonableprice.Thisnicheconsistedof“audio- peoplewholovelistentomusicandappreciatefirst-ratestereoHeseessalesclimbing,cashflowing,andhundredsofhappyStrivingtoproducetop-qualityproductsthatdelightIcon’s答案：Questions812:F,D,H,B,试题PARTQuestions8-ReadthisadvertisementaboutbusinessbookChoosethebestsentencefromtheoppositepagetofilleachofthegaps.Foreachgap8-12,markoneletterA-IonyourAnswerSheet.Donotmarkanylettertwice.SpecialIntroductoryGainaworkingknowledgeoftheBusinessbooks–rapidlyandNowyoucanreadthebestbusinessbooks-injust15minutesIt'stheexecutivedilemmaoftheNineties:informationoverload. Thereshouldbeasimplerwaytokeeptrackofthelatestideas.Andthereis.Asystematicsolution:Supposeyouhadanassistantwhoscreenedandselectedonlythequalitybooksforyou. .Soyoucouldobtainaworkingknowledgeofthebook’scontentsinafractionofthetime.NowyoucanhavethatassistantwithExecutiveBookSummaries.Everymonth,youreceivequick-reading,time-savingsummariesofthebestnewbusinessbooks. .Thismeansthatratherthantakingfivetotenhourstoread,ittakesjust15minutes!Howyou'llExecutiveBookSummaries,designedforthebusyexecutive,areasolutiontothegrowingmanagementproblemoftoomuchtoreadandtoolittlelimetodoit.ImproveyourbusinessYougainarealunderstandingofthekeypointsofthebestnewbusinessbooks.Learnmore,rememberWe'vetakenaccountofextensiveresearchintothememoryfunctionsofthehumanbrain Getideasyoucan .Inasummary,theseideasaremoreaccessibleandCuthundredsofhoursoffyourreadingHowoftenhaveyouopenedanewbookwithgreatexpectations-onlytofinditahugedisappointment? Thebookswesummarisecoverjustabouteverysubjectyouneedtoknow,frommanagementtechniquestoguidanceonyourcareer.Theseintroductorytextsarethemostimportantbooksandusingthemcanpaybigdividends.DiscoverpracticaltipsandtechniquesyoucanapplywithoutInordertoavoidthisproblem,weselectforyouonlythetrulyworthwhiletitlesandrejecttherest.Accordingtostudiespublishedinpsychologyjournals,youretainthecontentofasummarybetterthanabook.Heorshewouldtakethemostimportantideasfromeachone,andcompilethemintoaneatexecutivesummary.Withthebreadthanddepthofknowledgegainedfrombooks,itislesslikelythatyou'llbecaughtoffguard.Eachcontainsallthekeypointsintheoriginalbook,butinsteadof200to500pagesthereareonlyeightpages.There'sasampleofthesuperbbusinesstitlesthatwesummariseforyou.Withallthereadingyouhavetodointhenormalcourseofyourwork,youfinditimpossibletokeepupwithallthenewbusinessbooks.答案：8.E9.G10.D11.B12.C试题13PARTTWOQuestions8-ReadthetextbelowaboutcareerChoosethebestsentencefromthelistontheoppositepagetofilleachofthegaps.Foreachgap8-12,markoneletter(A-I)onyourAnswersheet.Donotuseanylettermorethanonce.CareerFormanyemployees,automaticpromotionuptheranksofacompanyisbecomingincreasinglyrare.Anewstudysuggeststhat,inresponse,employersneedtoconsiderhowtheycanhelpstaffdeveloptheircareers.Employersneedtorethinktheirapproachtocareermanagementcompletely,accordingtothelatestresearchbytheInstituteofEmploymentStudies.Thenewstudyfindsthatinfactthereislittleopportunityforindividualcareerdevelopmentinmanylargeorganisations.(example) .TheInstituteofEmploymentStudiesmakesitclearthatitisnotgoodpracticeforcompaniestohandovercareerdevelopmenttoindividualemployeesandthensimplyleavethemtogetonwithit.(8) Sohowshouldemployershelptheirstaffdevelopacareer?Mostemployeeshavecometoacceptthatcareerdevelopmentisnotalwaysthesamethingasupwardpromotionandahighersalary.(9) mustalsoensurethattheseopportunitiesareextendedtoalltheirstaffandnotjusttoselectedindividuals.NickBridges,whoisDirectorofHumanResourcesPolicyattheBankofEasternEngland,believesthereismoretalkthanactioninthisarea.(10) .Oneway,hebelieves,forcompaniestoshowhowserioustheyareaboutindividuallearningistomakeitanofficialpartofcompanypractice,astheBankofEasternEnglandhasdone.(11) Thisdocument,hepointsout,hasmadetheroleofmanagersclear,andthecompanyhasalsoinvestedhugeamountsofmoneyeducatingmanagerssothattheycanthentraintheirstaff.Anothercompany,BritishChemicals,hascontractedanindependentorganisationtohelpstaffwithconfidentialcareeradvice.AccordingtoJohnYates,theheadofIndividualLearningandDevelopmentatBritishChemicals,thereisanimportantroleforoutsideagenciestoplayinthecareermanagementprocess.Headdsthatitiscompanypolicyformanagerstogiveallstaff‘roadmaps’whichshowpossiblecareerrouteswithinthecompanystructure.(12) .Thishasworkedespeciallywell,hesays,forstaffwhoareusedtodependingontheirlinemanagersforguidance.Manylargeorganisationsnowrecognisethatcareerdevelopmentcannotberegardedinisolation,andmustbepartofanoverallbusinessstrategy.HumanResourceshasarealroletoplayinbuildingastrongworkforcewhichmeetsacompany’slong-termbusinessneedsandmakesitmorecompetitive.AItspolicystatementsaysthatby2006,eightypercentofitsstaffwillhaveaprofessionalqualification.BHisrecommendationsgoevenfurtherthanthat,andhehascalledforanationaldebateontheissueofwhatshouldberegardedasacareerinthefuture.CThischangeofattitudemeansemployersneedtoplacemoreemphasisongivingstaffthechancetodeveloparangeofskillsthroughhorizontaljobmoves.DItpointsoutthatemployeesneedtoknowwhattheoverallcompanyvisionisinordertoachievemanyofthese.ETheproblemthatoftenarisesisthat,whiletheyareincreasinglyencouragedtomanagetheirowncareers,theyarenotprovidedwiththeknowledgeandtrainingtodothis.FTheyareabletoseethat,contrarytoexpectations,jobsindifferentfieldsaresimilar,andtheycanalsoseehowitispossibletocrossovertootherareas.GItsemployeesarenolongermotivatedbythesefactorsalone,andtheproblemtodayismatchingaperson’smotivationwiththerightjob.HHearguesthatwhileHumanResourcesmanagersaresayingthewayforwardisthroughself-managedlearningandself-development,theyarestillfailingtoprovideadequatelearningresources.IThemainreasonsforthis,itconcludes,aretherecentcutsinthenumberofmiddle-managementposts,andthechangesthathavetakenplaceintheresponsibilitiesofpersonneldepartments.答案：8.E9.C10.H11.A试题PARTQuestions8–ReadthefollowingChoosethebestsentencefromthelistonpage36tofilleachofthegaps.Foreachgap8–12markoneletterA–IonyourAnswerSheet.Donotmarkanylettertwice.Inthepast,theconceptofmarketingemphasisedsales.Theproducerormanufacturermadeaproducthewantedtosell. .Basically,sellingtheproductwouldbeaccomplishedbysalespromotion,whichincludedadvertisingandpersonalselling Distributionconsistedoftransportation,storage,andrelatedservicessuchasfinancing,standardisationandgrading,andtherelatedThemodernmarketingconceptencompassesalloftheactivitiesmentioned,butitisbasedonadifferentsetofprinciples otherwords,goodsshouldbeproducedonlyiftheycanbesold.Therefore,theproducershouldconsiderwhoisgoingtobuyproductorwhatthemarketfortheproduct productionMarketingnowinvolvesfirstdecidingwhatthecustomerwants,anddesigningandproducingaproductthatsatisfiesthesewantsataprofittothecompany Thisismuchmoredifficultsinceitinvolveshumanbehaviour. Thus,demandandmarketforcesarestillanimportantaspectofmodernmarketing,buttheyareconsideredpriortotheproductionprocess.Example:Itsubscribestothenotionthatproductioncanbeeconomicallyjustifiedonlybyconsumption.MarketingwasthetaskoffiguringouthowtoselltheMarketingisasimportantintoday’seconomyastheproductionofgoodsandservices.Production,ontheotherhand,ismostlyanengineeringSuchmarketsmustbecreatedandstimulatedbyThisisverydifferentfrommakingaproductandthenthinkingabouthowtosellit.Morethanhalfthecostofconsumergoodscanbetracedtomarketingactivities.Inadditiontosalespromotion,marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaceswhereitwasactuallyInsteadofconcentratingsolelyonproduction,thecompanymustconsiderthedesiresofthe答案：Questions812:H,A,F,I,试题PARTQuestions8-ReadthisadvertisementaboutbusinessbookChoosethebestsentencefromtheoppositepagetofilleachofthegaps.Foreachgap8-12,markoneletterA-IonyourAnswerSheet.Donotmarkanylettertwice.SpecialIntroductoryGainaworkingknowledgeofthetopBusinessbooks–rapidlyandeasilyNowyoucanreadthebestbusinessbooks-injust15minutesIt'stheexecutivedilemmaoftheNineties:informationoverload. Thereshouldbeasimplerwaytokeeptrackofthelatestideas.Andthereis.Asystematicsolution:Supposeyouhadanassistantwhoscreenedandselectedonlythequalitybooksforyou. .Soyoucouldobtainaworkingknowledgeofthebook’scontentsinafractionofthetime.NowyoucanhavethatassistantwithExecutiveBookSummaries.Everymonth,youreceivequick-reading,time-savingsummariesofthebestnewbusinessbooks. .Thismeansthatratherthantakingfivetotenhourstoread,ittakesjust15minutes!Howyou'llExecutiveBookSummaries,designedforthebusyexecutive,areasolutiontothegrowingmanagementproblemoftoomuchtoreadandtoolittlelimetodoit.ImproveyourbusinessYougainarealunderstandingofthekeypointsofthebestnewbusinessbooks.Learnmore,rememberWe'vetakenaccountofextensiveresearchintothememoryfunctionsofthehumanbrain Getideasyoucan .Inasummary,theseideasaremoreaccessibleandCuthundredsofhoursoffyourreadingHowoftenhaveyouopenedanewbookwithgreatexpectations-onlytofinditahugedisappointment? Thebookswesummarisecoverjustabouteverysubjectyouneedtoknow,frommanagementtechniquestoguidanceonyourcareer.Theseintroductorytextsarethemostimportantbooksandusingthemcanpaybigdividends.DiscoverpracticaltipsandtechniquesyoucanapplywithoutInordertoavoidthisproblem,weselectforyouonlythetrulyworthwhiletitlesandrejecttherest.Accordingtostudiespublishedinpsychologyjournals,youretainthecontentofasummarybetterthanabook.Heorshewouldtakethemostimportantideasfromeachone,andcompilethemintoaneatexecutivesummary.Withthebreadthanddepthofknowledgegainedfrombooks,itislesslikelythatyou'llbecaughtoffguard.Eachcontainsallthekeypointsintheoriginalbook,butinsteadof200to500pagesthereareonlyeightpages.There'sasampleofthesuperbbusinesstitlesthatwesummariseforyou.Withallthereadingyouhavetodointhenormalcourseofyourwork,youfinditimpossibletokeepupwithallthenewbusinessbooks.答案：8.E9.G10.D11.B12.C试题PARTQuestions8-ReadthetextbelowaboutcareerChoosethebestsentencefromthelistontheoppositepagetofilleachofthegaps.Foreachgap8-12,markoneletter(A-I)onyourAnswersheet.Donotuseanylettermorethanonce.CareerFormanyemployees,automaticpromotionuptheranksofacompanyisbecomingincreasinglyrare.Anewstudysuggeststhat,inresponse,employersneedtoconsiderhowtheycanhelpstaffdeveloptheircareers.Employersneedtorethinktheirapproachtocareermanagementcompletely,accordingtothelatestresearchbytheInstituteofEmploymentStudies.Thenewstudyfindsthatinfactthereislittleopportunityforindividualcareerdevelopmentinmanylargeorganisations.(example) .TheInstituteofEmploymentStudiesmakesitclearthatitisnotgoodpracticeforcompaniestohandovercareerdevelopmenttoindividualemployeesandthensimplyleavethemtogetonwithit.(8) Sohowshouldemployershelptheirstaffdevelopacareer?Mostemployeeshavecometoacceptthatcareerdevelopmentisnotalwaysthesamethingasupwardpromotionandahighersalary.(9) mustalsoensurethattheseopportunitiesareextendedtoalltheirstaffandnotjusttoselectedindividuals.NickBridges,whoisDirectorofHumanResourcesPolicyattheBankofEasternEngland,believesthereismoretalkthanactioninthisarea.(10) .Oneway,hebelieves,forcompaniestoshowhowserioustheyareaboutindividuallearningistomakeitanofficialpartofcompanypractice,astheBankofEasternEnglandhasdone.(11) Thisdocument,hepointsout,hasmadetheroleofmanagersclear,thecompanyhasalsoinvestedhugeamountsofmoneyeducatingmanagerssothattheycanthentraintheirstaff.Anothercompany,BritishChemicals,hascontractedanindependentorganisationtohelpstaffwithconfidentialcareeradvice.AccordingtoJohnYates,theheadofIndividualLearningandDevelopmentatBritishChemicals,thereisanimportantroleforoutsideagenciestoplayinthecareermanagementprocess.Headdsthatitiscompanypolicyformanagerstogiveallstaff‘roadmaps’whichshowpossiblecareerrouteswithinthecompanystructure.(12) .Thishasworkedespeciallywell,hesays,forstaffwhoareusedtodependingontheirlinemanagersforguidance.Manylargeorganisationsnowrecognisethatcareerdevelopmentcannotberegardedinisolation,andmustbepartofanoverallbusinessstrategy.HumanResourceshasarealroletoplayinbuildingastrongworkforcewhichmeetsacompany’slong-termbusinessneedsandmakesitmorecompetitive.AItspolicystatementsaysthatby2006,eightypercentofitsstaffwillhaveaprofessionalqualification.BHisrecommendationsgoevenfurtherthanthat,andhehascalledforanationaldebateontheissueofwhatshouldberegardedasacareerinthefuture.CThischangeofattitudemeansemployersneedtoplacemoreemphasisongivingstaffthechancetodeveloparangeofskillsthroughhorizontaljobmoves.DItpointsoutthatemployeesneedtoknowwhattheoverallcompanyvisionisinordertoachievemanyofthese.ETheproblemthatoftenarisesisthat,whiletheyareincreasinglyencouragedtomanagetheirowncareers,theyarenotprovidedwiththeknowledgeandtrainingtodothis.FTheyareabletoseethat,contrarytoexpectations,jobsindifferentfieldsaresimilar,andtheycanalsoseehowitispossibletocrossovertootherareas.GItsemployeesarenolongermotivatedbythesefactorsalone,andtheproblemtodayismatchingaperson’smotivationwiththerightjob.HHearguesthatwhileHumanResourcesmanagersaresayingthewayforwardisthroughself-managedlearningandself-development,theyarestillfailingtoprovideadequatelearningresources.IThemainreasonsforthis,itconcludes,aretherecentcutsinthenumberofmiddle-managementposts,andthechangesthathavetakenplaceintheresponsibilitiesofpersonneldepartments.答案：8.E9.C10.H11.A试题PARTQuestions8-ReadthisChoosethebestsentencefromthelistA–ItofilleachoftheForeachblank(8-12)markoneletter(A-I)onyourDenotmarkanyletterOneanswerhasteengivenasanTo:FilmaWilliams,schoolofFrom:RamS.Johnson,PhysicalPlantOperationsSubject:Air-conditioningInstallationCostsforEastHall.Date:4.4.94AsyourequestedinyourmemoofMarch15,wehavestudiedthecostsofinstallingairconditioningforthesevenofficesandtwostudioclassroomsinEastHallExampleOfficeandClassroomEstimateswereobtainedfromthreecontractorsonthecostsofcoveringtheofficesandclassrooms8Theworkwouldtakeaboutthreeweeks.Becausethecentralunitwouldbeinstalledontheroof,somenoiseproblemsmightoccurduringafour-orfive-dayperiod metalworktobuildoutlestintheclassescouldbedineonweekends,andtheovertimelabourcostsofabout$1,500havebeenincludedintheestimates.Arrangementswerenotmadetodotheofficespaceinstallationonweekends…10…AdditionalBecausealargerinstallation,includingamorepowerfulcentralunit,wouldbenecessarytohandlethehallsandstairways,anadditional$6,000wouldberequiredfortheequipment. Ifthisadditionalworkweredelayeduntilalatertime,anewcentralunitwouldberequiredalongwithchangesinthepipeway Thetotaljobforthebuildingwouldbeabout$35,000ifdoneatonetime.Atwo-stageinstallationwouldcostabout$55,000.Icangetofficialbidsatyourrequest.Example:Asyousuggested,wealsosoughtinformationontheadditionalcostofairconditioningintheentrancehallsandstairways.Allthesethreewereinthe$20,000to$25,000ThislaterinstallationwouldcostaboutHowever,classinterruptionshouldbeInthesameway,eachofthesethreewouldtakeatleastoneTherefore,thetotalcostwasthis$6,000plusanotherLabourcostswouldbeanadditionalS5,000,bringingthetotalcostoftheadditionto$11,000.Eachfacultymembercouldexpecttohaveworkersinofficeforaboutoneday.Sofacultymemberscancontinuetheirofficeworkasusual.答案：8.B9.D10.H11.G12.C试题PARTQuestions8-ReadthetextbelowaboutworkChoosethebestsentencefromtheoppositepagetofilleachofthegaps.Foreachgap8-12,markoneletterA-IonyourAnswerAlteredWehaveteamedupwithTheCareerandWorkwearShowtofindthebest-dressedorganization.Twohotelgroupsandamanagementcenterhavemadeittotheshortlist.Uniformsprojectaninstantimageaboutabusiness,aswellascreatingateamspiritamongstaff.Choosethewrongworkwearandyouriskupsettingyourcustomersandemployees.Threeentrantshavebeenshortlistedinthecompetitiontofindthebest-dressedbusiness:CountryHotelGroup,GoringResidentialManagementCollegeandMajorHotels.(example) Adetailedentryformsetouttodiscoverthethoughtprocessestheentrantshadusedbeforetheyselectedtheirnewuniforms.(8) additiontopriceandstylethejudgeswantedtoknowhowtheorganisationintroducedthenewlookandwhatlessonsithadlearnt.TheCountryHotelGroupwaslookingforauniformthatwascomfortabletowearandpresentedarelaxedcountryimagetoguests.Thefirmadmitstoplacingagreatemphasisontheclothingandappearanceofitsstaff.(9) Abriefwasissuedtoanumberofcompanieswhothenhadtopresenttheirideasinafashionformatto50employees.Afterthedesignwaschosen,onehoteltriedouttheuniformforthreemonths.(10)TheaimofthenewuniformatGoringResidentialManagementCollegewastomakestaffinstantlyrecognisabletocourseparticipants.ThechosendesignfromClassyRagsestablishedaclearcorporateimageatthecollege.Thereweremanydifferentoutfitsbutonlythreefabricshadbeenusedthroughouttherangeandthereforetheuniformwaseasilyrecognisable.Oneofthejudgesinthecompetition,fashionjournalistSallyBain,wasalsoimpressedwiththevalueformoneyaspectoftheuniforms.(11)AtMajorHotelsanewuniformwasneededtoreplacetheoldonewhichwasconsideredtobe‘old-fashionedandunattractive.’Thenewdesignwaswellreceivedbythereceptionstaffofthehotelchain. .Thenewbottle-greenuniformswereselectedfromRaynerCorporateClothing.Itwasfeltthatitwasafunct