版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
科目代码:211
四川外国语大学
2015年攻读硕士学位研究生入学考试试题科目名称:翻译硕士英语
答题要求:所有答案必须写在答题纸上,否则不给分。全卷100分,3小时完成。
WordDerivation(10%)
Directions:Fillintheblanksinthefollowingsentenceswiththeappropriatewordsderivedfromthewordsgiveninparenthesesattheendofthesentences.
The amongtheallieswasnosecrettotheenemy.(harmony)
Thesituationtherewas .Somethingmustbedonepromptly.(tolerate)
Thisismadeof material.(resistheat)
Shewasavery socialscientist.Sheprovedthatapartfromself-love,therewereotherbasichumaninstincts.(observe)
Youcanlivelongestandbestandmost byattainingandpreservingthehappinessoflearning.(reward)
YouthinkI’mjoking?No!I’mindead .(earn)
Manytimeshedemonstratedhis toothercops.(fear)
Inmodernsociety,workersareindangerofbeing .Theybecomeextensionofthemachine.(human)
,mostofthesestudentsstudyingoverseaswillcomebackeventuallyinsteadofsettlingdowntherepermanently.(presume)
Nobodyknowsforsurehowmuchthesefreeofficialbanquetshavecostthepeople,butitmusthavereachedon figure.(astronomy)
MultipleChoice(20%)
Directions:ForeachsentencebelowtherearefourchoicesA,B,CandD.ChoosetheanswerthatBESTcompletesthesentence.ThenwritethecorrectletterontheAnswerSheet.
Theemotionalstrainofattendinghisdyingmother allhisstrength.
(A)sapped (B)depleted (C)enervated (D)enfeebled
Thesocialworkerclaimedthatitwasimpossiblefortheoldmantoliveonhispension.
(A)inadequate (B)insufficient (C)meager (D)skimpy
Themysticfoundithard,ifnotimpossible,to hisphilosophicposition.
(A)state (B)verbalize (C)communicate (D)deliver
Literarymagazinesgive$200 forcriticalarticlesfrompeoplewhowanttomakea
nameforthemselvesinthisfield.
(A)emolument (B)remuneration (C)stipend (D)honorariums
Hedisplayed ignoranceinhandlingwhatwasanonlyroutinepersonnelproblem.
(A)opprobrious (B)deplorable (C)culpable (D)regrettable
Europeans theindigenousIndianpopulationtheymetwith.
(A)supplanted (B)displaced (C)rectified (D)renovated
Disappointmentfollowedhishopesof afterthecostlyoperation.
(A)rejuvenescence (B)renascence (C)rejuvenation (D)recrudescence
Heattemptsto thetruthbyappealingtodishonest,ignorantandirresponsiblebigotry.
(A)vitiate (B)adulterate (C)contaminate (D)pervert
Thetypical professorwasraptinsolvinganequationwhilecrossingagainstaredlight.
(A)inattentive (B)abstracted (C)absent-minded (D)oblivious
Anewlyindependentcolonywasplungedinto bywarringfactionsandalackofcentralleadership.
(A)riot (B)anarchy (C)disorder (D)disturbance
parentsarerelyingevenmoreheavilyontutorsandcramschoolstohelptheirchildrensucceed.
(A)Nervous (B)Anxious (C)Fretful (D)Farsighted
G.BShawwonderedhowparentscouldwaituntiltheirangercooledinorderto theirchildrenincoldblood.
(A)flog (B)spank (C)thrash (D)scourge
A smilethatinthenextminuteturnedintoanembarrassedblush.
(A)winsome (B)blithe (C)cherry (D)sunny
Thejudge’srulingthatpoliticalbeliefsoftheaccusedwere tothequestionofhisguilt.
(A)extrinsic (B)superfluous (C)inessential (D)immaterial
Acorruptpublicofficialwas bycolleaguesafraidofinquiresintotheirownaffairs.
(A)palliated (B)glossedover (C)whitewashed (D)extenuated
“Theonlywaytogetridofatemptationistoyieldtoit,”wroteOscarWilde,acomposerofbrilliant .
(A)mottos (B)aphorisms (C)apothegms (D)epigrams
Themanager aclerkwhoseclumsinesswasresponsibleforthecompletebreakdownofoperationsinhisdepartment.
(A)rebuked (B)admonished (C)reprimanded (D)reproached
They themountingevidenceofdiscrepanciesinthereportasjustifyinganewinvestigation.
(A)beckoned (B)invoked (C)subpoenaed (D)conjured
AccordingtotheAmericanAcademyofOrthopedicSurgeons,only25%ofthosewho
sufferhipeverfullyrecover;asmanyas20%willdiewithin12months.Evenwhenpatientsdorecover,nearlyhalfwillneedacaneorawalkertogetaround.
(A)frankincense(B)fragments (C)fractures (D)fraction
Asteadyflowoftheweaponsspreaditsgenialinfluencethroughoutthefrontier,andtherespectwhichthePathantribesmenentertainedforChristiancivilizationwasvastlyenhanced.
(A)covetous (B)coveted (C)coveting (D)covet
ReadingComprehension(40%)ReadingPassage1
Questions31-35arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
ChrisHrapkoisn'tafraidoftoughconversations.Asthefounderofanonprofitsocial-serviceagency,shebattlesbureaucraciesonbehalfofthehomelessandtheworkingpoor.ButthereisoneconversationHrapkoavoided.Whenher92-year--oldmotherfellandbrokeherhipearlierthisyear,Hrapkoknewitwouldaffectherindependentmother'slivingarrangementsandhealth.ButHrapko,51,wascluelessabouthermom'swishes."Wetalkedaboutalotofthings,"shesays,"butwenevertalkedaboutafutureinwhichmymomfacedaproblemthatcouldleaveherdisabled, bedriddenoronlifesupport.”
ArecentsurveybyAARPfoundthatnearly70percentofadultchildrenhavenottalkedtotheirparentsaboutissuesrelatedtoaging.Somechildrenavoidthismostintimateofconversationsbecausetheybelievetheirparentsdon'twanttotalk.Othersthinktheyknowwhattheirparentswant.Andsomesimplydon'twanttofacetheveryrealtruththatifyouareluckyenoughtohaveparentswholivewellintotheirsenioryears,chancesaregoodthatdisease,injury,frailty,evenloneliness,willaffectaparent'swell-being.
Whileit'sclearthathavingaconversationwithagingparentsisimportant,thereisnoblueprintonhowtodoitwell.Whatworksforonefamilymaynotworkforyours.Thekeyistobeflexible,saysMaryAnneEhlert,founderofChicago-basedProtectedTomorrows,anadvocacyfirmforfamilieswithspecialneeds.Shehasfoundthatoneofthebestwaystogettheconversationalballrollingistotalkaboutyourparents'andwhattheywoulddoiffacedwithasituationinwhichpeopletheylovedcouldnolongercareforthemselves.“Askyourparentsforadvice;seektheirwisdominhelpingyouhelpthem,”Ehlertsays.
It'salsoimportantforadultstobehonestaboutwhattheyarepreparedtodofortheirparents.Asparentsageandbecomefrail,manywillneedhelpwithpersonalhygiene.It’sthesekindsofissuesthatcanmakethemostdevotedchildbalk.“Beforeyouagreetobeacaregiver,makesureyouunderstandwhatyoumaybeinfor,"saysMonikaWhite,president-electoftheNationalAssociationofProfessionalGeriatricCareManagers.“Adultchildrenneedto
acknowledgetheirownlimitationsandthenbepreparedtomakesometypeofarrangementforthethingstheysimplycan'tdo.”
Realizethatthereisnosuchthingasoneconversationaboutaging.“Nooneresolvesthefutureinoneafternoonoftalk,”sayspsychologistBrianCarpenterofWashingtonUniversityinSt.Louis.“It'saprocess.”Onestrategyistoscheduletimetotalkaboutaspecificsubject,suchaswillsorlivingarrangements.
Accordingtothefirstparagraph,ChrisHrapko .[A]avoidedtalkingabouttheissueofagingwithhermother
realizedthathermotherwantedtotalktoheraboutthefuturelife[C]believedthathermotherdidn'twanttotalktoherabouttheagingissue[D]knewthattheinjurywouldcausehermotherlonelierthanbefore
Manyadultchildrenhavenottalkedtotheirparentsaboutagingnotbecause .[A]somechildrenthinkthattheirparentsdon'twanttotalk
somechildrenbelievethattheyknowtheirparentswell
somechildrenarenotluckyenoughtohaveparentswholivewellintotheirsenioryears[D]somechildrenshuntherealitythattheirparentsneedhelp
Wecanlearnfromparagraph3that .
ChrisHrapkoneedstoseekadvicesfromtheexpertandfollowthemstepbystep
Talkingaboutyourparents'personalvaluesmaymaketheconversationdisputable
Itisunadvisabletotalkaboutyourparents'futurelifewhereyoucannottakecareofthem
talkingwithyourparentsabouttheiragingbutfindanappropriateway
Theunderlinedword“balk”(Para.4)mostprobablymean .
lazy
stop
joy
disappoint
Whichofthefollowingistrueofthetext?
ChrisHrapko'smotherrefusedtotalkaboutthefutureproblemwithherdaughter.
MaryAnneEhlertadvisedpeopletocommunicatewiththeirparentsontheirownway.
MonikaWhitethoughtthatifpeoplecannotmeettheirparents'need,theycannotbeagoodcaregiver..
BrianCarpentersuggestedthatpeopleshouldspendmoretimeincommunicatingwiththeirparents.
ReadingPassage2
Questions36-40arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
Lessthanfiveyearsago.ScottishOperawastrappedinafinancialquagmirefromwhichfewthoughtitcouldrecover.Today,however,thenationalcompanysealsitscomebackbyannouncingitsmostwide-reachingprogramtodate.InaninterviewwithTheTimes,AlexReedjik,generaldirectorofScottishOpera,explainedthataseriesofcollaborationswithothercompanieswouldenableittomaximizeitsoutputwithoutcompromisingitsbudget.Headmittedthatthepartnershipswereborneoffinancialnecessity,butarguedtheywouldallowthecompanytoreachgreateraudiencesthaneverbefore.“Collaborationsarethewayforward,”hesaid.“Wehaveoftendoneco-productionsinthepastbuttheyaremoreimportanttousnowtoenableustoachieveallofourhopes.Theproblemisthatsetsareveryexpensive.Ifyoucansharethosecostswithanotherorganizationandnotimpactonartisticintegrity,thatisapositive,welcomeandnecessarything.”
Highlightsofthe2009-10seasonwillincludeanewco-productionwithNewZealandOperaofRossini'sTheItalianGirlinAlgiers,andajointventurewithOperaNorthTheAdventuresofMr.Broucek,byLeosJánacek,featuringa40-strongchoirsingingHussitehymns,alongwithbagpipesandanorgan.AnunashamedlyItalianateseasonthisAutumnbeginswitharevivalofGilesHavergal'spopular1994productionofTheElixirofLove.TherewillalsobearevivaloftheTony-awardwinningdirectorStewartLaing'sproductionofPuccini'sLaBohème.
Theturnaroundinthecompany'sfortunesisstriking.In2005.theyearbeforeMr.Reedjikjoinedtheorganization,ScottishOperawasforcedtomakehalfofitsstaff,includingtheentirechorus,redundantandabandonitsmain-scaleproductionsforaseasonafteraccumulatingdebtsofaround£4.5million.Thecompany'scoregrant,whichatthattimecamefromtheScottishArtsCouncil(itisnowfundeddirectlybythegovernment)hadnotrisenforseveralyears.However,ithadalsohaemorrhagedfundsbystagingthehugelyexpensiveRingCycle,andaccordingtosomecritics,hadbeenoverspendingonprops,withrumorsofcastmemberswearing£300designershoes.
A£7millionrescuepackageputtogetherbythethenLabor-ledScottishExecutivesavedthecompanyfromgoingdarkonapermanentbasis,buttheeasewithwhichitalmostwentunderforcedarethinkofpriorities.Whilethecompanycontinuestostageseveralmajorproductionseachseason,ithasalsointroducedsmallertouringworks-theacclaimedFive:15series-whichpairsleadingwriterswithcomposerstocreate15-minutechamberpiecesthatcouldbedevelopedintolongerproductions.Theaim,saysMr.Reedjik,istoputonasmuchoperainScotlandaspossiblewithoutbreakingthebank.Sofarthestrategyseemstobeworking,withaudiencesaveragingataround95,000peopleinthepastthreeyears,ariseofalmost50percentcomparedwith2004-05,theseasonbeforethecompanywentdark.“Whatwearetryingtodonowislivewithinourmeansandraiseasmuchaspossiblefromphilanthropicmeans,”saidMr.Reedjik.“Weseemedtohavedroppedoutofthenewsfordumbstuff-nowwe'reinthenewsforourinterestingwork.”
Thistextisprobablyabridgedfrom .
astory
aspeech
anargumentation
aninterview
Thephrase“compromisingitsbudget”(Line5,Para.l)probablymeans .
agreeingontheprinciples
increasingthefinancialexpanses
reachingthefinancialstandards
promisingahigherincome
ItcanbeinferredfromthelastsentenceinParagraph1that .
thequalityofartisticperformancesmaybeworsenedforlackofnecessaryfunding
sharingthecostofsetscanhelptheScottishOperaoutoffinancialdifficulty
theseriesofcollaborationswithothercompanieshavemaximizedtheScottishOpera'soutput
it'simportantforaudiencetoholdapositiveviewonsuchco-productions
Thefactthat“theease...forcedarethinkofpriorities”(Line2-3,Para.4)suggeststhat
.
thecompanymakesgreateffortsinadvocatingitsmajorproductions
thecompanyhiresonlytheprestigiouswritersandcomposerstocreateworks
thecompanytriesitshandinproducingshortertouringworks
thecompanyseeksformorefundingfromthelocalpoliticalparty
Thebesttitleforthisarticleis .
CollaborationHelpsReviveScottishOpera
ARethinkofPrioritiesinProductions
Turnaroundinthe Fortunes
PersistenceofArtisticIntegrity
ReadingPassage3
Questions41-45arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
Americansnolongerexpectpublicfigures,whetherinspeechorinwriting,tocommandtheEnglishlanguagewithskillandgift.Nordotheyaspiretosuchcommandthemselves.Inhislatestbook,DoingOurOwnThing:TheDegradationofLanguageandMusicandWhyweshould,Like,Cure,JohnMcwhorter,alinguistandcontroversialistofmixedliberalandconservativeviews,seethetriumphof1960scounter-cultureasresponsibleforthedeclineofformalEnglish.
Blamingthepermissive1960sisnothingnew,butthisisnotyetanothercriticismagainstthedeclineineducation.Mr.Mcwhorter'anacademicspecialtyislanguagehistoryandchange,
andheseesthegradualdisappearanceof“whom”,forexample,tobenaturalandnomoreregrettablethanthelossthecase-endingsofOldEnglish.
Butthecultoftheauthenticandthepersonal,“doingourownthing,”hasspeltthedeathofformalspeech,writing,poetryandmusic.Whileeventhemodestlyeducatedsoughtanelevatedtonewhentheyputpentopaperbeforethe1960'seventhemostwellregardedwritingsincethenhassoughttocapturespokenEnglishonthepage.Equally,inpoetry,thehighlypersonal,performativegenreistheonlyformthatcouldclaimrealliveliness.InbothoralandwrittenEnglish,talkingistriumphingoverspeaking,spontaneityovercraft.
Illustratedwithanentertainingarrayofexamplesfrombothhighandlowculture,thetrendthatMr.Mcwhorterdocumentsisunmistakable.Butitislessclear,totakethequestionofhissubtitle,whyweshould,like,care.Asalinguist,heacknowledgesthatallvarietiesofhumanlanguage,includingnon-standardoneslikeBlackEnglish,canbepowerfullyexpressive
-thereexistsnolanguageordialectintheworldthatcannotconveycomplexideas,Heisnotarguing,asmanydo,thatwecannolongerthinkstraightbecausewedonottalkproper.
Russianshaveadeeplovefortheirownlanguageandcarrychunksofmemorizedpoetryintheirheads,whileItalianpoliticianstendtoelaboratespeechthatwouldseemold-fashionedtomostEnglish-speakers.Mr.Mcwhorteracknowledgesthatformallanguageisnotstrictlynecessary,andproposesnoradicaleducationalreforms-heisreallygrievingoverthelossofsomethingbeautifulmorethanuseful.WenowtakeourEnglish“onpaperplatesinsteadofchina”.Ashame,perhaps,butprobablyaninevitableone.
AccordingtoMcwhorter,thedeclineofformalEnglish .
isinevitableinradicaleducationreforms
isbutalltoonaturalinlanguagedevelopment
hascausedthecontroversyoverthecounter-culture
broughtaboutchangesinpublicattitudesinthe1960s
Theword“talking”(Line6,Para.3)denotes .
modesty
personality
liveliness
informality
TowhichofthefollowingstatementswouldMcWhortermostlikelyagree?
Logicalthinkingisnotnecessarilyrelatedtothewaywetalk.
BlackEnglishcanhemoreexpressivethanstandardEnglish.
Non-standardvarietiesofhumanlanguagearejustasentertaining.
Ofallthevarieties,standardEnglishcanbestconveycomplexideas.
ThedescriptionofRussians'loveofmemorizingpoetryshowstheauthor's .
interestintheirlanguage
appreciationoftheirefforts
admirationfortheirmemory
contemptfortheirold-fashionedness
Accordingtothelastparagraph,“paperplates”isto“china”as .
“temporary”isto“permanent”
“radical”isto“conservative”
“functional”isto“artistic”
“humble”isto“noble”
ReadingPassage4
Questions46-50arebasedonthefollowingreadingpassage.
Directions:
Readthefollowingpassage.Answerthequestionsbelowitbychoosing[A],[B],[C],or[D].
Thephenomenonofstresshasbeenwidelydiscussedandreferredtoasoneofthecentralproblemsofourage.Globalizationandtheimprovedtechnologyitbringsonlyseemstomakethisproblemworse,creatingmoreoptionswhileatthesametimemakingourlivesmorecomplex.Closelyboundupwithstressistheproblemof“timefamine”.InBritain,forexample,thecombinationofthelongestworkinghoursinEuropeandthehighestproportionofworkingwomeninEuropemeanspeoplehavelessandlesstimetothemselves.Addtothistheriseinthenumberofsingle-personhouseholdsandtheworkethicpromotedbysuccessivegovernmentssincetheearlyeightiesanditbecomeseasytoseewhytimeisnowatapremiumforsomanyofus.
OneresponsetothishascomefromtheUSA,sooftentheforerunnerinwhatisfashionable,intheformoflifestylemanagement.Thisinvolveshiringacompanytorepairthehouse,dotheshoppingandahostofothertimeconsumingtasks.Someanalystsinsistthatthemanagementofpeople'stimecouldbebigbusinessinthenext10years.IntheUSAlifestylemanagementcompanieshavebeenaroundforawhilebutnowitseemsthattheBritisharekeentousethemtoo.
Whatmostpotentialcustomerswantisqualitytime.Thismeanstakingawaythedaytodayhasslesconnectedwithrunningourlives.Whereasinthepasttherealwaysseemedtobetimeforarrangingprivatelivesandkeepingupwitheverydaydemandsofhouse,health,childrenorholidays,nowadaystheworkobsessedpopulation,tiedtotheoffice,donotappeartobeabletocopewithsuchinconveniences.Inotherwords,peoplerequireaseparatePersonalAssistantfortheirlifestyle!
Thejuryisout,however,astowhetherthisnewserviceisbeneficialornot.Beingconstantlypressedfortimeisundoubtedlystressfulandwhatcouldbebetterthanrelievingsuchpressuresbyoffloadingsomeofourmoremundanetasksonawillinghelper?Perhapsthiscanalsobeawaytoensurethatyougetqualityservice.ItisoftensaidthatalargepartofBritain'sservicesectoraimspurelyandsimplyatshorttermprofitinreturnforbadqualitygoodsandpoorservice.Ifyouputexpertsinchargeoffindingagoodplumberatareasonablerateyoucanatleastbeassuredthatyourleakingpipeswillbefixedproperly.
Thisraisesanimportantquestion,however.Isitreallygoodforustocreatemoretimetospendatworkwhenwearealreadyexhaustedfromworkinglonghours?Itmaybefarmoreimportanttotakecontrolofourprivatelivesourselvesandinsodoingrelievestressbygivingourselvesaproperescapefromthecaresofthework-place.Afterall,ifyoudonothavetimetolookafteryourownhomeandtoorganizeyourownlife,then,justmaybe,youhavegotyourprioritieswrong.Theremaybeonereasonwhy,intheend,thelifestylemanagementbusinesswillnottakeoffintheUKandthatistheinherentlyconservativenatureoftheBritish.Toreallyembracethisnewconceptwemightallneedtorethinkourlives!
Thewritersuggeststhatstress .
isthemostimportantproblemofmodemlife
iscausedbytechnologyandglobalization
canbemadeworsebecauseoftoomanychoices
canbelessifwehadmoretimetospendatwork
“timeisatapremium”(line8,paragraph1)probablymeansthat .
thelongerwework,thelessimportanttimeis
timehasbecomeharderandhardertofind
peoplehavemorefreetimeinAmericathaninBritain
savingtimeisafashionablelifestyletrend
Accordingtothetext,mostpotentialcustomers .
donothaveapersonalassistantintheiroffices
aretoolazytoorganizetheirprivatelives
haveproblemscopingwiththedemandsofdailyliving
enjoythewayofspendingmoretimeatwork
Whatistrueoflifestylemanagementcompaniesaccordingtotheauthor?
Theywilldefinitelybecomeimportantevenittakestimetoacceptthem.
Theyarenotinterestedinlong-termrelationshipswithcustomers.
Theybenefitthecustomersbygivingacheapwayofsavingtime.
Theyhaveexpertiseingettingtherightpeopletodojobsfortheirclients.
TheauthorprobablybelievesthattheBritish .
willaccepttheneedforlifestylemanagementcompanies
havetogivecarefulthoughttotheirwayoflife
shouldturntoexpertswhendealingwithspecificproblems
shouldbewelltrainedwithagoodworkethic
ReadingPassage5
Questions51-55arebasedonthefollowingreadingpassage.
Directions:
Inthefollowingpassage,somesentenceshavebeenremoved.Forquestions51-55,choosethemostsuitableonefromthelist[A][G]tofitintoeachofthenumberedblank.Therearetwo
extrachoicesthatdonotfitinanyofthegaps.
Shoppingusedtobenothingmorethanawayofobtainingfood,clothingandothernecessitiesoflife.Today,however,shoppingsymbolizesthematerialisticcultureofwesternsocietyanditspopularityasaleisureactivityreflectstheriseofconsumerism.51. .Havingmoremoneyhasmeantspendingpatternshavechanged.Whiletraditionalmodelsofeconomicbehaviorassumethatconsumersarerationalandweighupthecostsandbenefitsbeforemakingapurchase,anyonewhohaseverwalkedintoashopandleftfiveminuteslaterwithanewjacketand180lessintheirwalletknowsthatthistheorydoesnotalwaysholdtrue.
52. .Herresearchonconsumerbehavioridentifiedimpulsivebuyingasanattemptbyshopperstobolstertheirself-image,particularlyforthosewhosufferedfromso-calledcompulsivebuyingorshoppingaddiction,aconditionthataffects2to5percentofadultsintheWest.
Thethree-yearstudycomparedexcessivebuyerstoasimilargroupofordinaryconsumers.Excessiveshoppersweremorematerialisticandbelievedthatbuyinggoodswasapathwaytosuccess,happinessandidentity.“Excessivebuyingisacopingstrategytofillthegapsbetweenhowshoppersfeelaboutthemselvesandthepersontheywanttobe,”DrDittmarsaid.53.
.Herresearchalsorevealsthatcertaintypesofgoodsaremorelikelytobeboughtonimpulsethanothers.Thosemostfrequentlyreported-clothes,jewellery,ornaments-arecloselyrelatedtoself-imageandappearance.Thisfindingiscontrarytousualtheoriesaboutimpulseshopping,whichexplainitasashort-termgratificationwinningoutoverlonger-termconcernssuchasdebt.
.Inotherwords,shoppersweremorewillingtowaitfor“lowimpulse”goodssuchaskitchenware,thantheywereforclothesorother“highimpulse”items.However,itwasfoundthatsomeofthe60consumersaskedtomaintainashoppingdiaryforthestudyoftenregrettedtheirimpulsivepurchases.DrDittmarsaid,“Whenpeoplehadexplicitlyboughtforself-imagereasons,regretwasmorelikelytooccur.”
Butthisfindingwasambiguousbecauseshoppingaddictsweremoremotivatedbyself-imagethanordinaryshoppersandweremorelikelytoregrettheiractions.“It'snotquiteclearwhichwayroundthisrelationshipgoes,butthereisalinkbetweenbeingveryconcernedwithself-imagegoodsandregrettingimpulsebuying.”TheconclusionsdrawnbyDrDittmaraboutthetreatmentofcompulsiveshoppersarethatprescribinganti-depressantdrugsmightsolvetheproblembutonlyaslongassuffererscontinuetotakethem.Instead,theyneededtherapeutichelptoaddresstheunderlyingcausessuchaspoorself-image.
.“Innosensedothesepeopledirectlyforceanyonetobuyanything.Buttheyareverysophisticated,makingadvertisementsandshoppingenvironmentsveryseductiveandplayingontheideathatifyoubuyproductXyouwillbemuchmoreattractive.”
Dr.Dittmarsaidthattheideathatconsumers'impulsivenessdiffered,dependingonthetypeofgoods,wasalsosupportedbythefindingthatshopperswerelesswillingtodelay
gratificationforitemsboughtonimpulse.
Buttherearepitfalls,suchasdebtandaddictiontobuying.Addictsshopforshopping'ssakeratherthantobuywhattheyneed.
HelgaDittmar,seniorlecturerinpsychologyatSussexUniversity,hasfoundthatconsumergoodsarethematerialsymbolsofwhoapersonisandwhotheywouldliketobe.
Herresearchalsoraisesquestionsoverthemethodsusedtoattractshoppersandencouragethemtobuy.Althoughadvertisersandretailersincreasinglyappealtoconsumers'self-image,DrDittmarsaiditwasverydifficulttoarguethatthesefactorswereresponsibleforcompulsiveshopping.
Althoughtherewereotherwaysofdealingwithpoorself-image,suchasover-exercisingoralcoholism,shesaidthatshoppinghadbecomeoneofthemostimportantstrategies.Thiswasespeciallytrueforwomen,whowerethreetimesmorelikelytobecompulsiveshoppersthanmen,asshoppingwasasociallyapprovedactivity,andallowedthosewhodonotgoouttoworktogetoutofthehouse,Dr.Dittmarsaid.
Womenmakethemajorityofbuyingdecisions-estimatesanywherefrom60-80%andgrowing.Despitethesefacts,someindustrieshavecreatedfrustratingwallsandbarriersfailingtocatertothebuyingcharacteristicswomenarelookingfor.
Thishasbeenmadepossiblebythe75percentincreaseindisposableincomeinthepast20years.Thenumberofcreditcardsinusehasmorethanquadrupled,andtheamountofoutstandingconsumerdebthasalmosttripledinthesameperiod.
ReadingPassage6
Questions56-60arebasedonthefollowingreadingpassage.
Directions:
Inthefollowingpassage,somesentenceshavebeenremoved.Forquestions56-60,choosethemostsuitableonefromthelist[A][G]tofitintoeachofthenumberedblank.Thereare
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2026年工会联系引导社会组织服务职工工作规范及合作项目监管考核题
- 2026年生物多样性保护优先区域规划及廊道建设方案题库
- 2026年网络游戏产品虚假交易诈骗练习题
- 2026年电子文件归档与电子档案移交接收办法四性检测要求试题
- 幼儿大班自我介绍演讲稿
- 2026年残疾人专职协理员面试题库
- 一篇演讲稿关于坚持
- 化工车间安全培训资料
- 药品生产质量培训
- 第24课《唐诗三首:茅屋为秋风所破歌》课件 统编版语文八年级下册
- 生产车间标准操作流程SOP范本
- 国开2025年秋《农业推广》形成性考核1-3答案
- 五级应急救援员职业鉴定考试题库(含答案)
- 院内VTE预防护理新进展
- 单晶高温合金雀斑缺陷:形成机制、演化规律及对持久性能的影响探究
- 吊车专项施工方案(3篇)
- 防范围标串标行为操作指南
- 2024年伊犁州直法院机关招聘聘用制书记员考试真题
- 休闲农业与乡村旅游课件
- 2025年综合类-病案信息技术(士)-病案信息技术相关专业知识历年真题摘选带答案(5卷单选题100道)
- 轨道列车司机(电力机车司机)基础技能培训手册
评论
0/150
提交评论