ESG环境社会治理策略分析报告：跨境电商新趋势可持续性策略品牌新定位

1ESG3172345ESG275866ESGESG21:ESGESG3:

ESGESG?ESGESG?ESGESGESG•••••••••••••••4ESG88%

75%88%75%ZLGBT+23LGBT+68%

41%60%#MeToo68%41%134YPulse2019–

1Hickman,C.

Marks,

E.

Pihkala,

P.

Clayton,S.

Lewandowski,

E.

Mayall,

E.

Wray,B.

Mellor,C.

vanSusteren,L.1016-25N=10,000

2021

122Ware2go18-75N=1,000

202173FirstInsightZN=1,000

2021

114Shopify

20222022

115:

ESG/2Z142%58%47%58%48%49%49%51%255%56%58%59%——1320222021

12N=25,519

20212Mastercard

COVID-1924MX

NLPL

PT

RU

ES

SE

TR

GB

AE

US1846:

ESG2%266%Facebookgram260%140%••%cebook4528%Instagram40%18-442–

1Ware2go18-75N=1,000

202172Blue

Yonder

2022N=1,000+

202147:

ESG61:2ESG45%44%52%52%43%48%42%40%59%

24%59%24%44%36%34–

1Shopify20222022

11GWI

Zeitgeist

2

Gilsenan,

K

202116-64N=4,001

202123Dentsu

International&Microsoft

Advertising4

Mastercard

COVID-19N=25,519

20211918N=24,068

2021

12182448:

ESGESGESG43%43%ESG1–

1ESGHK

N=104

201952Eccl:ESGESGHKEXESGESGESG••••ESGESGESG••

Sustainalytics••••ESG•

CDPHKEX-GL86-16ESGESG.10:

ESGESGESGESGESG34%34%247%20%47%20%11–

1GWI

Zeitgeist

Morris,

T.N=2,000+

2019916-64N=

12,890

202242CMO.com25411:

ESGCOVID-19ESGESG20131,000•••5•6••731%1–

1

GWIZeitgeist

Morris,T.16-64

N=

12,890

2022Asos

Primark942Chua,

J.M.

SourcingJournal&Business&Human

Rights

ResourceCentre2021

10532022

116Bhalla,4202222022

11N.

Chandran,R.

Nagaraj,A.7Gardner,T.&Rylander,Y.BloodMica20168——2022912:

ESGESGESG62%

78%

11%

90%

48%

94%62%78%Z201990%48%94%2021100%123456–

1ING4

McCabe,

M.

ShutterstockN=2,000+

2016N=300

2022

112DuoZ16-26N=1,0362022

113Marci,K.

Edited202115N=2,500

2018

115

FashionRevolution

Fashion

TransparencyIndex2022

N=250

202276LabelInsight813:

ESGESG–203020301,2••2030100%••7,200DIY–

1IKEA,AcircularIKEA–2022

1122022

1114:

ESGESG–“No

BodyisNobody”1(DEI)NoBodyis•••Nobody30”DEIGoodAmerican

2••••••DEILGBTQ+••-00

24•Instagram–

1Wunderman

Thompson

Inclusion's

Next

WaveAmericanandthe

PowerofInclusivity

2020Wunderman

Thompson

Intelligence202272Morris,

O.

atEmiratesWoman,Good915:

ESGESG—••TotalNo.of

Suppliers:

70FactoriesFarmsABCFactoryABC

Road,

Shanghai,ChinaDEF

FarmDEF

Road,

Shanghai,China•ESG••ESG1ESG•••ESG•••2••••KPI•

ESGESG1Patagonia2022

1122022

11162ESGESG17ESGESGESGESG(SASB)(MSCI)Sustainalytics(GRI)18ESGESGESGESGESG:

ESG“G”UNSDGsESGUNSDGs•••••••ESG•••••GHG•••••••••••••••19ESGESGGESG123ESGESGESGESG•••ESG••••ESG(UNSDG)ESG••ESGESGESG(KPI)•ESG20ESGESGGESGESGESGESGESGESGESG–

120212022

1121ESGESGUNSDGsUNSDGs(UNSDGs)172030UNSDGsUNSDGsUNSDGsESGUNSDGs••UNSDGs22ESGESGUNSDGsESG

UNSDGs123UNSDGsUNSDGsUNSDGs45UNSDGs23ESGUNSDGsUNSDGsInstagramUNSDGsInstagramUNSDGsInstagramSPELLInstagram2022

1124ESGUNSDGUNSDGs3UNSDG5

UNSDGsUNSDG92%92%88%•••••••••5100%

1294%5138•••3138•••90%90%•••94%88%8•••••••••84%

1290%

1382%

1282%

15•••••••••390%15••72%•••••LGBTQAVISTA25ESGESGESGUNSDGsESGESGESG••••••••••GHG•••••••••26327ESG12ESGESGESGESGESGESGESG•ESGESG““•••ESG””ESGESGESGESGESG28ESG34ESGESGESGESG““””ESGMetaFacebook

Instagram29ESGESGUNSDGsESG1.2.3.•••••••⬤⬤⬤⬤⬤⬤⬤⬤⬤⬤⬤4.5.6.⬤⬤⬤⬤⬤⬤⬤⬤⬤⬤•ESG7.8.9.⬤⬤⬤⬤⬤⬤⬤⬤⬤⬤⬤30ESGESGESG••••ESG••••••••1.2.3.ESGESGESGESG•Facebook/InstagramInstagram•••••••••••Instagram311

-ESGESG1234ESGESG••••••ESG••••••/321

-ESGLGBTQ+LGBTQIA+40Abercrombie

&FitchInstagram2022

11332

-12••••Instagram2025

100%•GoodCashmere

Standard60%2025100%342

-ESGShopTheGood

CashmereStandardInstagramAll

ourcashmere

products

arecertifiedby

the

Good

CashmereStandard.GoodCashmereStandardTheGood

CashmereStandardfocussesondifferentaspects

ofcashmere

production,

includinganimal

welfare,

environmentprotection,

andfarmer

welfare.Scroll

down

tolearnmore!PlantFacedClothingInstagram2022

11TheWhite

Company

The

GoodCashmere

Standard

2022

11353

-•••••••:•••••••••363

-ESGShopAboutFSCAboutShopOur

PackagingWewantourjewelrytolook

good

on

you

anddo

good

totheplanet.That’s

whywe’realways

searchingforways

toimproveourpackaging.Here’s

whatwe’ve

done

so

far:Cotton

PouchesThesearereusable!Gift

boxesMadeof

recycledcardboardOther

Paper-based

PackagingFSC-certifiedAnaLuisa2022

11Fatface2022

11374

-1234CoC••••CoC••••••••ESG384

-ESGAboutShopFactories

and

SuppliersWeworkwith

atotalof

28

suppliersallaround

the

world.Clickhere

tolearn

moreabout

them.Instagram“FibreTrace”Werequire

our

direct

suppliers

tosignand

followourCode

ofConduct,

whichcoversareasincludingfair

pay

toworkers,workplacehealth

and

safety,environmental

protection

measures,and

more.Readour

Code

ofConduct

here.ReformationInstagram2022

11Reformation2022

11395

-123•••ShopMindfullyThis

SeasonRead

ourtips

here+$1.50to

reduce

the

carbonfootprint

ofyourdelivery$10(learn

more

here)Total$11.50405

-ESGShopYour

ShoppingCart11$10$10Instagram+$1.50

toreducethecarbonfootprint

of

yourdelivery(learnmorehere)Total$21.50KOTNInstagram2022

11ALOHAS2022

11416

-1345•••••••DIY2Article:

5GreenTips

for

aGreenerLaundry

RoutineDIY••Good

American426

-ESGMISSOMA2022

11GoodAmerican2022

11436

-ESG5PlantFacedClothing5447

-ESG1345••••••ESG1223•

ISO

14001↓

20%••••ISO

5000120%1WELL–

120134457

-ESG(SBTi)ESGLEEDISO

140012025ShopShopAboutAboutOur

Environmental

GoalsOur

Environmental

MeasuresWehave

set

goalsacrossour3

focus

areas:

Product,PeopleandPlanet.Ourenvironment-related

certificationsinclude:•••ISO

14001HiggFEMLEED1.Product2.People100%

supply3.PlanetNonew

sterlingsilverandgoldmetals

by2025••Jointhe

SBTito

reduce•chain

traceabilityonTier

1and

2by2025greenhousegasemissionsEverlane2022

11Ana

Luisa

20212022

11468

-1234•••••••••478

-ESGShopAboutDiversity,

equity

and

inclusion

are

veryimportant

tous.That’s

why

wehave

engaged

withour

employees

andcommunitytotake

stepstoward

becomingmoreinclusiveand

diverseas

acompany.

Readmorebelow.SPELLInstagram2022

11Lululemon2022

11489

-123•ESGESGESGESG••InstagramESGInstagram•••••••LGBT+499

-ESGPrince’sTrustLGBTQ+FatfaceInstagram2022

11509

-ESGInstagramOneLoveCOVID-191%Instagram1PandoraInstagram2022

111%

2022

1151ESG1147258369ESGESG23KPI2024202660%KPI100%KPIKPI5212o3oo45oooESGooooooooooooooESG6789ooooooooooooooooo53ESGESG12345••••®(FSC®)•••••••••-BSCI••••••EcoCart••••••••••••••(SPICE)BPISedex(SMETA)CloverlyISOOEKO-TEX®Bluesign®®(FSC®)(RSPO)Carbon

CheckoutCO2okInvisible

CompanyRBA(RWS)GOTSBluesign®ISOCarbonClick(GRS)Simplizero

Ecommerce®GoodCashmere

Standard)LWG(BCI)SA8000®6789••ISO

27001:••••••ISO•••••ISO

45001Sedex•ISO

10002:2018

---ISO

50001:ISO

14064:50001••••••••TrustpilotReviewsBird(SMETA)WELL544ESGESG55ESGReformation

–ReformationReformation123ReformationZ2009••RefRecyclingReformation••••100%TENCELTMLyocell100%ReformationReformation2022

1156ESGReformation

–Reformation456••••ESG•

RefRecycling•ReformationReformation2022

1157ESGReformation

–Reformation789•••••2025••MathisonReformation2022

1158ESGESGESGESG••ESGESG•ESG59ESGESGESGShopInternational

Day

ofEducation:

WhatWe’reDoingtoPromoteAccess

toEducationWithtoday

beingInternationalDayof

Education,

we’dlike

tosharewith

you

whatwe’vebeen

doing

topromoteinclusive

andqualityeducation.IPCC6LVMHLVMH20211SweatyBettyInstagram2022

11Milly

GraceInstagram2022

11AnaLuisaInstagram20221160ESGESGESGLGBTLGBTQ+15%CrocsInstagram2022

11Crocs2022

11Instagram2022

11Nacre

CollectiveInstagram2022

11The

Body

ShopInstagram2022

1161ESGESGESG:

TencelInstagram2022

11KohInstagram2