Cross-Border E-commerce智慧树知到课后章节答案2023年下浙江工商大学

Cross-BorderE-commerce智慧树知到课后章节答案2023年下浙江工商大学浙江工商大学

第一章测试

OneofE-Commerce'scharacteristicsistradechainisflatten.(

)

A:对B:错

答案:对

第二章测试

WhichofthefollowingisNOTavalidpaymenttoolinChinanowadays?（）。

A:Mobilewallet

B:Check

C:Bitcoin

D:Digitalcash

答案:Bitcoin

WhichofthefollowingisNOTatoolforriskmanagement?（）。

A:swaps

B:futures

C:options

D:corporatebond

答案:corporatebond

Whichofthefollowingsareindicatorsevaluatingindividualcreditworthiness（）。

A:confidence

B:character

C:capacity

D:collateral

答案:character

;capacity

;collateral

Whichofthefollowingsareelementsofrisk（）。

A:loss

B:outcome

C:price

D:probability

答案:outcome

;probability

Letterofcreditisbasedoncommercialcreditwhilecollectionisbasedonbankcredit.（）

A:错B:对

答案:错

第三章测试

Whichtoolcandevelopandmineandtrackkeywords?()

A:Googleanalysis

B:KeywordSpy

C:Alexa

D:GoogleTrends

答案:KeywordSpy

Ifwatchesareverypopular,youcanfindamatchingwatchstrapforcustomers.Thiskindofmethodis()

A:SocialMedia

B:RelevantProducts

C:HitPriceRange

D:treediagram

答案:RelevantProducts

WhichofthefollowingareB2Cimportplatforms?()

A:TmallInternational

B:DHgate

C:VIPSD:KoalaE:Xiaohongshu

答案:TmallInternational

;VIPS;Koala;Xiaohongshu

Externaldatageneratedbymarketsandindustriesotherthantheenterprise()

A:错B:对

答案:对

ThefirstwordoftheAmazonListingtitleisthelargesttrafficentry()

A:错B:对

答案:对

第四章测试

UndertheCIFrule,whichofthefollowingobligationsisnotrequiredoftheseller?（）。

A:Importcustomsclearance

B:Exportdeclaration

C:Insurancecosts

D:Transportationcosts

答案:Importcustomsclearance

AtwhichpointFOBcommodityliabilityistransferredfromtheexportertotheimporter.（）。

A:Onboardtheship

B:Goodstopaythebuyer

C:AlongsideShip

D:Freecarrier

答案:Onboardtheship

ForCIF,exporterwillpreparethegoodsanddocuments,transportgoodstoport,customsclearance.（）

A:错B:对

答案:错

ePacketismainlyforlightandsmallitemsoftheairmailservice.（）

A:错B:对

答案:对

Whichofthefollowingaretherolesofoverseaswarehouse?（）。

A:Customsclearance

B:Deliveryandcollection

C:FBAservice

D:Returnslabeling

答案:Customsclearance

;Deliveryandcollection

;FBAservice

;Returnslabeling

第五章测试

Ofthefollowing,whichisNOTthetypeofsearchenginemarketing?（）。

A:Keywordadvertising

B:In-sitepromotion

C:SEO

D:Biddingranking

答案:In-sitepromotion

Ofthefollowing,whichbelongtovideomarketing?（）。

A:OthersarecorrectB:Promotionalvideosforproductsorenterprises

C:Videoadvertisements

D:Videoplacementmarketing

答案:Othersarecorrect

Ofthefollowing,whichisin-sitemarketingforcross-bordere-commerce?（）。

A:Trackoperationsandpromotioninsideandoutsideofcompetitors

B:Detaileddescriptionoptimization

C:Commodityattributes

D:Optimizethetitle

答案:Trackoperationsandpromotioninsideandoutsideofcompetitors

;Detaileddescriptionoptimization

;Commodityattributes

;Optimizethetitle

Internetmarketingisanimportantpartoftheoverallmarketingstrategyofanenterprise.（）

A:错B:对

答案:对

Aslongaswefindtherightsocialnetworkplatform,wedon'tneedtorelyonthetraditional"spreadingnetwork"marketing,andcanreachthetargetconsumersmoreaccurately.（）

A:对B:错

答案:对

第六章测试

Acompany'ssupplychainstrategy（）

A:determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

B:specifiestheportfolioofnewproductsthatitwilltrytodevelop.

C:definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

D:specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

答案:determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

Whattypeofnetworkdesignisrepresentedinthediagram?

（）

A:Chainednetworkwithtwolongchains

B:Dedicatednetwork

C:Fullyflexiblenetwork

D:Chainednetworkwithonelongchain

答案:Fullyflexiblenetwork

Revenuemanagementuses(）

A:differentialpricingtoincreaserevenue.

B:staticpricingtoincreaserevenue.

C:themarketingmixtoincreaserevenue.

D:thesupplychainmixtodecreaseexpenses.

答案:differentialpricingtoincreaserevenue.

Thegoalofaggregateplanningisto()

A