新视野商务英语综合教程4 第二版 教案 Unit 6 Risk Management

教案课程名称：___________________________________课时：___________________________________班级：___________________________________任课教师：___________________________________教材：_《新视野商务英语综合教程4（第二版）》_Unit6RiskManagementUnitOverview(单元概览)Bystudyingthisunit,youareexpectedto:learnhowtomanagerisksinglobalbusinessexpansion;learnfromsuccessfulandunsuccessfulriskmanagementcasesinthebusinessworld;writeawarninglettertoapoor-performingemployee.Lead-in(主题导入)Task1Askthestudentstodefineriskintheirownwords.Readthequotesaloudbeforetranslation.Task2AdditionalMaterialsSynonymsforriskdangerexposurehazardliabilityopportunityperilpossibilityprospectuncertaintyaccidentcontingencyflyerfortuityfortunegambleheaderjeopardyluckopennessplungespeculationstabventurewager

ReadingA(精读课文)Task1Letthestudentsbrainstormdifferentrisksthatmayfaceacompany.Thereisnocorrectorwronganswerinthistask.AdditionalMaterialsTheBusinessriskisclassifiedintodifferent5maintypes:1.StrategicRisk:Theyaretherisksassociatedwiththeoperationsofthatparticularindustry.Thesekindofrisksarisefrom1)BusinessEnvironment:Buyersandsellersinteractingtobuyandsellgoodsandservices,changesinsupplyanddemand,competitivestructuresandintroductionofnewtechnologies.2)Transaction:Assetsrelocationofmergersandacquisitions,spin-offs,alliancesandjointventures.3)InvestorRelations:Strategyforcommunicatingwithindividualswhohaveinvestedinthebusiness.2.FinancialRisk:Thesearetherisksassociatedwiththefinancialstructureandtransactionsoftheparticularindustry.3.OperationalRisk:Thesearetherisksassociatedwiththeoperationalandadministrativeproceduresoftheparticularindustrieswhichareverycommonintoday’sgeneration.4.ComplianceRisk(LegalRisk):Thesearetherisksassociatedwiththeneedtocomplywiththerulesandregulationsofthegovernment.5.Otherrisks:Therewouldbedifferentriskslikenaturaldisaster(floods)andothersdependuponthenatureandscaleoftheindustry.UnderstandingtheTextTask3Askthestudentstoanswerthequestionswiththebooksclosed.Readthetextagaintochecktheiranswers.Activity1Dividethestudentsintopairstodiscussthetopic.Tellthemtodrawuptheirownlistofriskandrewardinlife.Sharetheopinionsinpairsandstatethepointstosupporttheirchoices.Chooseseveralpairstopresenttheirideastotheclass.Activity2Introducetheconceptoflong-term,short-termandmediumtermplan.Illustratethefeaturesofdifferenttypesofplans.DivedthestudentsintogroupsofuptofiveSStodiscusstheirplans.Sharetheplans.Invitecommentsanddrawaconclusion.

ReadingB(泛读课文)Activity3Introducetheconceptofgoingglobal.Studyaspectsgivenintheiteminpairs.Askthestudentstochooseonlyoneaspecttotalkabout.Askthemtosharetheirreportswiththeclass.

Listening(听力练习)Task1Introducethistaskbyaskingstudentstoreadthesettingandstatements.CommunicationProject(商务沟通)AdditionalMaterialsNokiaisaFinnishmultinationalcommunicationsandinformationtechnologycompany.NokiaisheadquarteredinEspoo,Uusimaa,inthegreaterHelsinkimetropolitanarea.In2014,Nokiaemployed61,656peopleacross120countries,conductssalesinmorethan150countriesandreportedannualrevenuesofaround€12.73billion.Nokiaisapubliclimited-liabilitycompanylistedontheHelsinkiStockExchangeandNewYorkStockExchange.Itistheworld's274th-largestcompanymeasuredby2013revenuesaccordingtotheFortuneGlobal500.Thecompanycurrentlyfocusesonlarge-scaletelecommunicationsinfrastructures,technologydevelopmentandlicensing,andonlinemappingservices.Nokiaisalsoasignificantcontributortothemobiletelephonyindustry,havingassistedindevelopmentoftheGSMandLTEstandards,andwas,foraperiod,thelargestvendorofmobilephonesintheworld.Nokia'sdominancealsoextendedintothesmartphoneindustrythroughitsSymbianplatform,butitwassoonovershadowedbythegrowingdominanceofApple'siPhonelineandAndroiddevices.NokiaeventuallyenteredintoapactwithMicrosoftin2011toexclusivelyuseitsWindowsPhoneplatformonfuturesmartphones.InSeptember2013,MicrosoftannouncedthatitwouldacquireNokia'smobilephonebusinessaspartofanoveralldealtotaling€5.44billion(US$7.17billion).StephenElop,Nokia'sformerCEO,andseveralotherexecutivesjoinedthenewMicrosoftMobilesubsidiaryofMicrosoftaspartofthedeal,whichwascompletedon25April2014.InNovember2014,Nokiabegantolicenseproductdesignsandtechnologiestothird-partymanufacturers,toenableacontinuedpresencefortheNokiabrandintheconsumerelectronicshardwaremarket.On15April2015,NokiaannouncedthatitwouldacquiretheFrenchtelecommunicationsequipmentcompanyAlcatel-Lucentfor€15.6billion.MoralReflections(补充教学资源)UnitOverview患在土崩，不在瓦解。Calamityiscollapselikealandslide,notafewroof-tilescomingloose.Riskmanagementistheprocessoffinding,assessi