欧盟代表团推介

FromonlineandviralvideosthroughtoTV,weofferunrivalleddirection,productionexpertise,andcomprehensiveservices.Wedrawinspirationfromconceptionthroughtothescript-writing,storyboarding,casting,locationscouting,anddirectingphases.Wealsoprovideunparalleledin-housepost-Ourinternationally-awardedteamprovidethefullscopeofVFXandmotiongraphicssolutions,includingpre-visualisation,design,modelingandanimation.Nomatterwhatthecontent,G2Scandesignit,createit,builditandanimateit.G2Sphotographyproductionisregularlysoughtbyrenownedmultinationalclients.Weworkwithelitebrandsfromthefashion,automotiveandluxurygoodssectors,producingunique,groundbreakingimagesthatresonatewiththetargetaudience.Wealsohaveanunparallelednetworkofelitemodelsandstylists,meaningwecancovereveryaspectofashoot,fromcreativedirectionthroughtopost-production.AtG2Swehand-craftwebsolutionsforeachcampaignbasedonthecoreprincipalofdrivingengagement,anddirectconnectiontothebrandorcampaignconcept.Webuildstand-alonemicrositeswithintegratedvideocontent,plusinteractiveapplicationsandgamesforkeymarketinginitiatives.combinedwithourvideoandphotoproductionservices,yougetacompletesolutionforanydigitalcampaign.

AtG2Swenotonlyunderstandthekeyprinciplesbehindwhatmakesanimagespeakclearlyandboldlytotheviewer.Wedrawonourexperiencedesigningforarangeofhighly-demandingindustriesfromfashiontoautomotive,butwe’renotafraidtothinkandcreateoutsidethebox.TothisweaddG2S’sgiftedin-housegraphicdesignteamwhocandevelopcampaignvisualsfromscratch,orevolveandadaptexistingdesignconceptstoenhanceaprintinitiative.Whateverthecampaign,G2SdesignersareproudtoworkwithyourG2Scraftsandexecutesinspirationalbrand-driveneventsfromconcepttocompletion.TheG2Seventscrewempowersclientstoprojecttheirvisionandcreateimmersivebrandexperiences.DrawingonourdeepknowledgeoftheChinesemarket,weapplyourcreativeandtechnicalexpertisetoproductsectors.Auniqueapproachcombinedwithsurgicalprojectmanagementresultsinmaximumimpactofmarketinginitiativeseverytime.WeWehavethecapacitytohandlecreativeconceptsaswellasproductiontasks 20engaging,short,yetentertainingandinformativevideoscoveringavarietyofEU-relatedtopics.ForThroughamixtureofattractiveinterviews specialistsandothers,thedifferenttopicsaudiencewillbeabletomirrorthemselvestotheirpeersinthevideoorgrasptheinformationpresentedbytheintervieweesinawaythatiseasytounderstand. SuggestedThe SuggestedTopicsclosetothecurrentorfuturelivingworldofthetargetStudyinginSocialDiversity(multiculturalism,Thisspecifictopicwillbetheexampletofurtherclarifyourconceptand Creativetoattractthetargetaudience,mostoftheEU-relatedtopicswillbechoseninawaytheyarecloselyconnectedtotheircurrentlifeortheywillbeintheirfutureprofessionalcareer.Thevarioussubjectswillbepresentedthroughaseriesofvideosbasedonamixofinterviewswithpeopleonthestreetandstudentsatuniversityinvoxpopstyleononehandandexplanatoryinterviewswithcommissionersandin-housespecialistsontheotherhand.Tomakethevideosmoreintriguing,thetonewillalwaysbeentertainingyetinstructive.Assuchadirectandwittyapproachwillbeusedwhileaskingquestionsonthestreet.AcontrasteffectbetweenChinaandEuropecouldsometimeshelptobreaktheicetostarttheinterviewandtoreviewwhathasbeenexplainedattheendofthevideo.Aplayful“lessonslearned”partattheendofthevideoswillhelptoreviewthecontentofthevideo.Simple,buteffectivegraphicswillbeimplementedtosupporttheaboveandtomakethevideosmoredynamicandfascinatingtowatchwhiledeliveringthecoremessageofthevideo. PART1:IntroandThefirstpartconsistsofadynamicandenergeticanimationwherethetopicofthevideowillbeintroduced.Thiswillbesupportedbyacatchyjingle.Allvideoswillkick-offthesameway. PART2:VoxpopByuseofthecontrasteffectoradirectandwittyquestiontorandomyoungstersonthestreetoronuniversity,thetopicofthevideowillbeintroducedandtheviewer’sattentionwillbefixed.Lateron,moreindepthquestionswillbeaskedtothepeople.Assuchamoreadvancedperspectiveonthetopicbythevoxpopwillbeshown.Thispartwillconsequentlyconsistofawellselectedmixofalltheseanswerstothesequestions.DirectandwittyquestionDoyouthinkEuropeansaregoodat

(FoodSafety (SocialNormstopic) (Tradetopic)saving ContrastHowdoyouthinkfood/dating/doingbusiness/sustainabilityisdifferentinEuropethanitisinChina? IndepthWhatdoyouthinkhealthyfoodlookslikein (FoodSafetyWhatdoyouthinksocializingmeanstoa (SocialNormsDidyoueverboughtsomethingonlinefromaEuropean (TradeWhatdoyouthinksustainabilitymeanstoa (GreenEnergy PART3:Thethirdpartofthevideowillbetheturningpointwherecertainanswerstothequestionswillbegivenandthetopicwillbeclarifiedbyacommissioneroranin-houseexpert. PART4:Confrontationwithfactsregardingthetopicandlessonslearntfromthecommissionersorthein-houseexperts.AmixofthesereactionswillbeAfterthelessonslearntaboutthistopicwillbeshownonscreen.Thetonewillalwaysbeplayfulandabsolutelelynotwiseguyish.Thismomentofreviewwillhelptomakesurethecoremessageofthevideowillgetfullyunderstoodbytheaudience. PART5:ReferencestoothervideosandAtthefinalend,referencestotheothervideosandthewebsiteonWeibowillbeprovided.Thistoconnecttheseriesofvideosandtopromotefurtherthecampaign. AlternativeAvideoconsistingof:Part1:IntroandJinglePart3:ExplanationPart5:ReferencestoothervideosandAvideoconsistingPart1:IntroandPart2:VoxpopPart4:ConfrontationwithfactsandlessonsPart5:Referencestoothervideosand ShootingInordertostaywithinthegivenbudget,wearerestrictedto7daysofshooting.Shooting120Videos,so5explanationshootingsperDifferentlocationsinOneday,oneAfterabstractionofthoseinterviews,asweneedthemtoconfrontthepeoplewiththeirinformation,shooting2cantakeoff.3daysforthevoxpopDifferentlocationsinOneday,one WordofmouthAftercompletingthevoxpopinterviews,thecontactsoftheinterviewedpeoplewillbeacquired.WhenthevideosarefinishedwewillsendthemthelinksofthevideosandwewillaskthemtosharethemasmuchaspossibleonavariedarrayofChinesesocialmedia.Theywilldefinitelyliketoshowtheirappearanceinthevideostoalltheirfriendsandrelatives.Entertainingmaking-ofThismoviewillalsoincludeallthebloopersthathavebeenrecordedwhilefilming.Thisvideowillalsobeforwardedtotheinterviewedpeopletofurtherhypethecontentofthemoviesinafunnyway.InmovieThelastpartofthemoviewillalwaysconsistofreferencestoothervideosfromtheseries.Thistomakeiteasierfortheviewersofthevideotodiscovermorevideosoftheseries.

TheWeiboAccountoftheEUthatalreadyhas151.972fansshouldbethestartingpointfromwherethevideoswillbelaunched.Ahighpotentiallieshere.Weibohas368millionusers,82%ofthemyoungpeoplebornafter80%ofWeibousershavehighschooldegreesor Allthevideos,includingthemaking-ofwillbespreadthrough:NotonlytheEUwilldisseminateonlinethroughonlineforums,appsandvideosites.Alsotheirdelegationmembersandotherstakeholdersshouldparticipateinspreadingthevideostohypethevideosasmuchaspossible.MoreoverbypayingacertainamountofRMBamonth,wecanmakesurethattheuploadedvideoswillstayfor24honthefrontpageofChina’smostpopularvideositeslikeYouku,TudouandIqiyi.Thiswillguaranteeonaverageapprox.100Kclicksperday.Reference: AntoineCreativeDirector&KarenFang|方晓 ThomasdeAccountDirector

JuanmiBauzá|DaniëlOuwens|NickJewell|LiamZhang|Art Director:AntoineAntoineBretonistheco-founderandcreativeHeadofG2S,since2006.HecreatedG2SwithExecutiveProducerKarenFanginordertodevelopandsustainhisvisionofthecreativeindustry.AntoineisaFrenchmultitalentedartistandentrepreneur.Hisskillsrangefrombeingafilmmaker,writer,photographer,cameraoperator,videoeditor,musiccomposer&designer.Hisapproachandinputintothesedifferentareaspermithimtounderstandtechnicallyandcreativelyalltheprojectsheisin-volvedin.Antoinestronglybelievesinintegratedsolutions/concept/productsandformanyyearsbelievedthatacreativeagencyandaproductionhouseshouldbeonecompleteentityinordertocreateandfollowupcloselyontheentireprocess,thusservingtheclientmorewholly.HecameinChinabecauseheknewthatitwastheonlyplacewhereavant-garde&cuttingprojectscouldbedevelopedwithadifferentapproachandsubsequentlyfoundedG2S.He’sresponsiblefortheconceptdevelopmentanddirectionofmostoftheprojectsproducedbyG2S.Asasadirector,he’sdirectedshortmovies,musicvideos,viralvideos,documentaries,advertising&corporatevideos,TVcsandanimations

ExecutiveProducer:KarenKarenFangistheco-founderandOperationsandClientServicesDirectorofG2S.WithabackgroundinPR,fundraisingandcommunicationsinthemediaandnon-profitindustries,Karenbroughtherpracticalknow-howandserviceattitudetocreateG2SwithAntoineBreton.AtG2S,KarenisinchargeofdailyoperationsandadministrativeissuesforG2S,whilealsoleadingprojectsforG2S’mosthighprofileinChinasince1999.ThiscrossculturalandbilingualbackgroundallowshertomovefluidlybetweenandamongstourforeignandChineseclientsandtheiraudiencesinChina. ThomasDeWever|GeneralFor7yearsnow,ThomasrunsthedailyoperationsinG2S.Withexceptionalcommunicationskillsandacreativemind,ThomasisanaturalleaderwhotakesthebestoutofthefinestlocalandinternationaltalentatG2S.AftergraduatingfromtheBrusselsSchoolofPhotography,hepursuesitssuccessfulcareerinBelgiumandFrancewhereheenhanceshisskillsformanagement,theyears,hedirectedthecreativeandfinancialproductionworkingwith ortheFrenchDevelopmentAgency.

JuanmiBauzá|ArtWithmorethan20yearsofinternationalexperience,sincetheendofhismasterintheUniversityofBarcelona,Juanmiisaveteranofthedesignindustry.Juanmiisapassionateresearcher,hands-onpersonandglobaltrends-awaredesigner.HeworkedasSeniorDesigner,ArtDirectorandWebDesignerfortheFrenchChamberofCommerceandIndustryintheUnitedStates,SpainandChina.Throughhisexperienceincreatinginnovativecommunicationprojectsacrossallmedia,frominitialconcepttofinalexecution,hedevelopedoutstandingcommunicationskills.

DaniëlOuwens|GraduatedfromUniversityofAmsterdamwithabachelordegreeinPolitical,EconomicandFinancialGeography,Danielisaninvolvedcitizenoftheworld.Fullyawareoftheworldchallenges,heactivelycontributestotheirresolutionwhileworkingasafundraiser,teammanagerandsustainabilitycoordinatorfordiversenon-profitorganizations.Hecultivatedhisproductionskillsasco-organizerofthefestivalKriteriOn/OffandthenasasustainabilitycoordinatorduringtwoyearsandthencontinuedbuildinghisexperienceinG2SworkingwithlocalandinternationalbrandlikethegroupPernod-Ricard,Bentleyor JessicaZheng|ProjectThankstoherfullunderstandingoftheEasternandWesterncultures,Jessicaisaperfectlinkbetweenthedifferentinterestsinsidethecompany.Sheisadedicated,brilliantanddetail-focuspersonwhoisalwayseagertodiscovernewtrends.SinceitsgraduationfromHeibeiUniversityofEconomicsandBusinessin2003,Jessica,withinG2S,buildstrongproficiencyinproductionasshetightlycooperatedwithinternationalclientssuchasBMW,CardinalHealthAvène,Marie-Claireandl’Oréal.

NickJewell|DirectorofAftercompletingaBachelorinFilmStudiesintheUK,NickhasworkedasCameraOperatorandDirectorofPhotographywithvariousbrands,andseveralnon-profitorganizationslikeHampshireCommunityOutreachortheConservativeNewJobInitiative.Heisthecamerateam.HeparticipatedintherealizationofseveraldocumentariesonsocialissuesanddevelopmentinHampshire,UK.AtG2S,heisresponsiblefortheoveralllookandvisualidentityofproduction.

LiamZhang|VideoGraduatedfromBeijingFilmSchoolwithabachelorsdegreeinTelevision,Radio boththeUSandChinaintheproductionfieldfor6years.BeforejoiningG2S,hedirectedandeditedseveralindependentshortdocumentariesonhisnative-Sichuan.AtG2S,hepursueshissocialandartisticworkasapillartothe Art Video Post Animation G2SprovidedavarietyofvideoservicesforAudiInnovationLab2014,anentrepreneurshipcompetition.Beforerecruitment,forsocialmediabroadcast,G2SproducedateaservideofeaturingmusicianKellyCha,designedandanimatedanintroductionvideoexplainingthestepsofthecompetition,andscriptedandproducedfiveCreativePioneersviralvideosfeaturingleading

livevideotransmissionandfilmedeachevent.DuringSemi-finalpresentations,G2Seditedthepresentationstobepostedonlineforpublicvoting.AfterfilmingtheFinalsG2SeditedansummaryvideoshownattheGQManoftheYearAwardsCeremony.

CostumeandpropsVideoproductionVideoediting

Livefeed Art Video Post wereaskedquestionsaboutanti-virussoftware.Microsoft,theAmericanmultinationaltechnologycompanywasatthattimebusyworkingonandupdatingtheirSecurityEssentialsanti-virussoftware.AssuchtheywerecuriousabouttheopinionofaChineseaverageJoetowardsmalicioussoftwareandtheirownprotection.Tokickofftheproject,G2Spreparedtheactualshooting

ofthevoxpopinterviewsthroughlocationscouting,storyboardingandproperscripting.Consequently,G2SwentonlocationinHaidianandfoundrandompeopleonthestreetandaskedthemseveralquestionsregardinganti-virussoftware.Afterfilmingthevideos,G2ScompletedtheprojectbyeditingthevideosandbyputtingEnglishsubtitles.

ArtdirectionLocationScoutingStoryBoardingVideoproductionVideoediting

SoundEditingSoundmixingVideo Event SanlitunVillagehaslongbeenastapleofmodernBeijing’sculturallife.Therefore,whentheTaikooliCompanydecidedtorenamethecomplex,theyknewitwouldtakeastrongre-brandingeffort.TheyturnedtoG2StocreateateaservideotobeplayedonTaikooLi’smainLEDscreenintherunuptothemainlaunchevent,aswellasavideotokickoffthelaunchceremony.Wecapturedahostoftime-lapseimagesduringthedaytimeandat

frombothhighaboveTaikooli,andfromacraneasittravelledthroughthealleyways,allfilmedinaspecialwideformatparticularlysuitedtotheTKL’stypicallyshopatTaikooLi;weincorporatedlight-heartedandspontaneous-feelinginterviewswiththesecharactersintothevideos.

VideoCraneoperationandfilmingAnimatedtitling

Castingandactors Video Post- Photography Event Music In2014,AFDneededG2SStudiotocreateyetanotherdocumentaryabouttheirlatestproject:urbanheating.TheshootingtookplaceinthecitiesofTaiyuan,Tianjin,andJin’anoverthecourseofaweek.Theprojectencompassesthecreationofsustainableurbanheatingnetworkstoreducethecarbonemissionfootprint.Along

withtheresponsibilityoftheshooting,G2Swasalsoresponsibleforthecreationandintegrationof3Delements,allowingtovisualizecomplexsystemsinanapprochablemannertotheviewer.

ConceptdevelopmentLocationscoutingFilmdirectionFilm

OriginalmusiccompositionSoundmixingGraphicdesign Art Video Post Animation InanticipationofthenextphaseoftheAudiChina’sMostAttractiveFranchiseProgramandthelarge-scalerollouttotherestofChina,G2SassistedAUDIincreatinganengagingvideo,showcasedattheAudiDealermeeting2015inBarcelona.Theprogramisfocusedonhelpingdealerfranchisescombat

decliningprofitabilitybyusingcoachingandbenchmarkingtools.Inordertocreateavisuallyattractivevideo,wevisiteddealersinChangchunandXi’antocapturetheirexperienceoftheprogram.G2Smanagedtheentireprocessofthevideo,includingscriptwriting,filming,finaleditingandmotiongraphics.

ArtVideoVideo SoundmixingMusicSelection Creative&Art VideoProduction Music Astheworld’slargestarchitecturaldesignandconstructionfirm,ARUPwantedtotraceitscontributiontothedevelopmentofoneoftheworld’sgreatestcities,Beijing.Whatbeganasa“corporatevideo”evolvedgreatlyinscopeandstatustobecomeanhour-longdocumentaryfollowingthedramaticchangestotheBeijingskylineintherunuptotheOlympicGames.Understandingtheneedtonarratethestoryfroma

humanangle,wejuxtaposedstaffinterviewswiththestoryofabeekeeperlivinginaBeijinghutongandaBeijingtaxidriver.ThefilmwasseenbyARUPstaffallovertheworld,andwasshownattheLondonArchitectureFestival2008andthePowerHouseMuseuminSydney.

LAUNCHVIDEO SubjectresearchProduction&EditingLocationscoutingMotiongraphicsOriginalmusiccompositionSounddesignGraphicdesign Video Post- Photography Event Music “GreenReconstructionofSichuan”.FollowingthedevastatingSichuanearthquakeof2008,AFDpartneredwithlocalauthoritiestoinvestaround200millionUSDover4y