国际商务管理智慧树知到课后章节答案2023年下中国海洋大学

国际商务管理智慧树知到课后章节答案2023年下中国海洋大学中国海洋大学

第一章测试

Themanagersofaglobalfirmneedtoinvestigatethe()riskstowhichtheyexposetheircompanyincertaincountries—andtheimplicationsofthoserisksfortheeconomicsuccessofthefirm.（）

A:culturalB:economicalC:technologicalD:political

答案:political

WhichisNOTincludedinculturalglobalization?（）

A:MeaningsB:ValuesC:ConnotationD:Ideas

答案:Connotation

Whichofthefollowingisthemanifestationofanti-globalization?（）

A:BrexitB:International5GTelecommunicationTechnologyC:China-NetherlandsRailwayD:Fordmovesitsfactorytoothercountries

答案:Brexit

Whichofthefollowingcountrieshasthemosttop500companies?（）

A:UKB:FranceC:USAD:China

答案:China

ForeignExchangeRiskreferstothepossibilitythatchangesinmacroeconomicconditionswillnegativelyimpactacompanyorinvestment.

A:对B:错

答案:错

SmallandMediumEnterpriseshasresultedinintegrationofmarketsandproductionacrosscountries.

A:错B:对

答案:错

第二章测试

Whichofthefollowingsarestakeholders?

A:SuppliersB:EmployeesC:ManagersD:Customers

答案:Suppliers;Employees;Managers;Customers

WhichcasereflectssustainabilitystrategiesforNATURE?（）

A:Apple’scorevaluesB:McDonald’sPracticesinWasteRecyclingC:Freecovid-19treatmenttoemployeesprovidedbyDisneyD:TheLearnAnytimeEducationAlliancelaunchedbyHuawei

答案:McDonald’sPracticesinWasteRecycling

Issuesof“（）”havecometotheforefrontasfirmsconsidertheirlong-termrelationshipswithhostcountries.

A:CircularityB:RecyclabilityC:SustainabilityD:Continuity

答案:Sustainability

WhichofthefollowingworksisNOTasustainablestrategyforhuman?（）

A:Tomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.B:MerckdonatedmedicinetoAfricainordertorestraintheepidemicofriverblindness.C:HuaweihelpedschoolmovetotheInternetintheperiodofCovid-19.D:DisneyprovidedfreeDisney+toaudiencesotheywillbemoreliketostayhomeduringtheCovid-19

答案:Tomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.

ComparedwithCSR,Sharedvalueisnotcorporatesocialresponsibilityorphilanthropy—creatingsharedvalueisatthecoreofthebusinessstrategy.（）

A:对B:错

答案:对

TheUnitedNationsSustainableDevelopmentGoals(SDGs)promotedin2015representaglobalagendatoaddressthemostpressingchallengesfacingourworld.（）

A:错B:对

答案:对

第三章测试

Sarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?（）

A:HoneymoonphaseB:NegotiationphaseC:AdjustmentphaseD:Masteryphase

答案:Adjustmentphase

Whichofthefollowingtwocountriesbelongtothesameculturecluster?（）

A:ChinaandIndiaB:GermanyandSaudiArabiaC:SwitzerlandandFinlandD:AustraliaandUS

答案:AustraliaandUS

Aboutsocietalcultureandcorporateculture,whichofthefollowingstatementsisincorrect?（）

A:Thecultureofasocietyisimposedbypresentmembersofasociety.B:Corporatecultureisbasedonaninterlockingofsixelements.C:Thecultureofasocietyislearnedfromearliergenerations.D:Corporateculturetendstobestrongerthansocietalculture.

答案:Corporateculturetendstobestrongerthansocietalculture.

Whichthefollowingcountryhavethehighestuncertaintyavoidance?（）

A:FranceB:ChinaC:JapanD:UK

答案:China

Culturalconflictsaredifficulttoresolveaspartiestotheconflicthavedifferentbeliefs.（）

A:错B:对

答案:对

Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.（）

A:错B:对

答案:错

第四章测试

Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?（）

A:Inlow-contextcultures,keyinformationisembeddedinthecontextratherthanmadeexplicit.B:Inhigh-contextcultures,wherepersonalandbusinessrelationshipsaremorecompartmentalized,communicationmediahavetobemoreexplicit.C:Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.D:Inlow-contextcultures,informationspreadsmorerapidlyandfreelythaninhigh-contextcultures.

答案:Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.

Managerscancultivatetrustby（）

A:Developmutualbodingthroughregularsocializingandfriendlycontact.B:Givethecounterpartssomebeneficialconcessions.C:Createaclearandcalculatedbasisformutualbenefit.D:Improvepredictability

答案:Developmutualbodingthroughregularsocializingandfriendlycontact.;Createaclearandcalculatedbasisformutualbenefit.;Improvepredictability

Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.（）

A:对B:错

答案:对

Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.（）

A:错B:对

答案:错

Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.（）

A:对B:错

答案:对

第五章测试

Whichstatementaboutconcessionsstageisincorrect?（）

A:Adaptyourdemandstotheothersidequickly.B:Oftenconcessionsgounappreciatedandunreciprocated.C:Yourcounterpartstendtooverlook,ignoreordownplayyourconcessions.D:Concessionsarealmostalwaysnecessarytocompleteanysuccessfultransaction.

答案:Adaptyourdemandstotheothersidequickly.

A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedconcessioninreturn.（）

A:CompromiseB:CooperationC:ConcessionD:Agreement

答案:Concession

___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.（）

A:RiskavoidanceB:TransferriskC:Risk-takingD:Thecontrolofriskloss

答案:Risk-taking

ZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.（）

A:错B:对

答案:错

Respectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.（）

A:对B:错

答案:对

Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.（）

A:错B:对

答案:对

第六章测试

Whentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?

A:DifferentiatedmarketingB:DistributedmarketingC:ConcentratedmarketingD:Undifferentiatedmarketing

答案:Undifferentiatedmarketing

L’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?（）

A:ConcentratedmarketingB:DifferentiatedmarketingC:UndifferentiatedmarketingD:Distributedmarketing

答案:Differentiatedmarketing

Whichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?（）

A:Productsinthisstagearecalleddogproducts.B:Productsinthisstagearecalledstarproducts.C:Productsinthisstagearecalledquestionmarkproducts.D:Productsinthisstagearecalledcowproducts.

答案:Productsinthisstagearecalledstarproducts.

WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?（）

A:EconomypricingB:PriceSkimmingC:PremiumPricingD:Penetrationpricing

答案:PremiumPricing

DiscriminationPricingisthepracticeofchargingdifferentpricestodifferentcustomersfortheidenticalgoodsorservicessoldbythesamesupplier.（）

A:错B:对

答案:对

Servicepublicrelationsreferstopublicrelationsactivitiesthatlistento,collect,sortoutandreflectthepublic’sopinionsontheenterpriseanditsproducts,andgiveappropriatetreatment.（）

A:错B:对

答案:错

第七章测试

Whichsingle-brandstrategydoesAppleuse?（）

A:Range-brandstrategyB:Premium-brandstrategyC:Line-brandstrategyD:Umbrella-brandstrategy

答案:Line-brandstrategy

WhichbrandstrategydoesProcter&Gambleadopt?（）

A:Range-brandstrategyB:Single-BrandStrategyC:Multi-BrandStrategyD:Umbrella-brandstrategy

答案:Multi-BrandStrategy

____hasbecomeanimportantnewtoolinbrandawarenessmarketing.（）

A:OnlineGamesB:VlogC:SocialmediaD:Email

答案:Socialmedia

Whichofthefollowingstatementsofbrandstrategyistrue?（）

A:Multi-brandstrategyincludesbrandedhouse,houseofbrandandumbrellabrand.B:Line-brandstrategyisakindofmulti-brandstrategy.C:Apple’sproductsincludingAirPods(earphone),iPhone(mobilephone),iPad(tablet)andMacBook(computer)usearange-brandstrategy.D:Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.

答案:Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.

Parallelco-brandingisastrategythatinvolveslinkingofmultiplebrandsfromdifferentcompaniesinordertocreateaproductindicativeoftheirindividualidentities.（）

A:对B:错

答案:错

Franchisingistheprocessofleasingatrademarkedorcopyrightedpropertyforuseinconnectionwithaproduct,service,orpromotion.

A:对B:错

答案:错

第八章测试

Nikehasopenedfactoriesinareaswithlowlaborcosts,likeVietnam,Indonesiaandsoon.Whichproactivereasondoesthecasereflect?（）

A:EconomiesofScaleB:GrowthopportunitiesC:ResourceaccessandcostsavingD:Incentive

答案:Resourceaccessandcostsaving

SimplotisthematerialsupplierofMcDonald’s.DuetoMcDonald’srequirements,ithadtofollowMcDonald’sexpansionandgoglobal.Whichreactivereasondoesthecasereflect?（）

A:TradeBarriersB:GrowthOpportunitiesC:CustomerdemandsD:GlobalizationofCompetitors

答案:Customerdemands

TaxpoliciesintheCaymanIslandshavestimulatedmanyenterprisestogoingglobal.Whichproactivereasondoesthecasereflect?（）

A:IncentiveB:GrowthopportunitiesC:ResourceaccessandcostsavingD:EconomiesofScale

答案:Incentive

TencentandNetEasecompetedwitheachotherforoverseasmarkets.Whichreactivereasondoesthecasereflect?（）

A:RegulationsandrestrictionsB:GrowthOpportunitiesC:GlobalizationofCompetitorsD:Customerdemands

答案:GlobalizationofCompetitors

Theavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.

A:错B:对

答案:对

WhichstatementaboutcharacteristicsofbornglobalisNOTcorrect?

A:Bornglobalcompanieshaveabundantfinancialandtangibleresources.B:Bornglobalcompaniesareusuallyactiveininternationalmarketsfromtheinitialstage.C:Bornglobalfirmstendtoadopthighlydistinctiveproductsthattargetnichemarkets.D:Bornglobalfirmstendtoadoptdifferentiationstrategiesbydevelopingdifferentiateddesigns.

答案:Bornglobalcompanieshaveabundantfinancialandtangibleresources.

第九章测试

___isathree-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment(FDI).（）

A:TheOLImodelB:AValueChainC:PorterDiamondModelD:Porter’sFiveForces

答案:TheOLImodel

BMWwillhavelowerproductioncostsifitaccessestotheU.S.marketcomparedtoGermany.Thecasecanbeexplainedby____inownershipadvantage.（）

A:InternalizationB:AvailabilityC:LocationD:Ownership

答案:Location

Coca-Colahasasecretrecipeandbrandrecognition,whichreflectsits____.（）

A:OwnershipB:InternalizationC:UniquenessD:Internationalization

答案:Ownership

TheCAGEdistanceidentifiescultural,administrative,geologicalandeconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.（）

A:对B:错

答案:错

TheOLIisafour-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment.（）

A:错B:对

答案:错

Internalizationadvantageincludesfactorsoflow-costlabor,rawmaterialslowertaxesandothertariffs,andawell-trainedlaborforceindifferentplaces.

A:对B:错

答案:错

第十章测试

Pfizerhalveditsdividendandraise$22billionindebttobuyrivalWyethfor$68billioninanacquisition.WhichtypeofM&Adoesthecasereflect?（）

A:HybridMergersandAcquisitionsB:HorizontalmergersandacquisitionsC:ConcentricMergersandAcquisitionsD:Verticalmergersandacquisitions

答案:Horizontalmergersandacquisitions

LegoStarWarsisaLegothemethatincorporatestheStarWarssagaandfranchise,whichisoneofourmostbelovedthemesever.Itisatypicalcaseof____innon-equityentrymode.

A:FranchisingB:TurnkeyC:LicensingD:Exporting

答案:Licensing

Starbucksdoesn’tcultivatecoffeeandhasnoplantationsinwhichtheygrow,harvestandcurecoffeebeans.Theyoutsourceallthatworktofocusonservingtheircustomersacrosstheworld.Itisatypicalcaseof____innon-equityentrymode.

A:ManagementContractB:LicenseC:ManufacturingContractD:ServiceContract

答案:ManufacturingContract

AconversionfromthecurrentMandarinOrchardSingapore,HiltonSingaporeOrchardisownedbyOUECommercialREITandwillbemanagedbyHilton.Thecaseisthe____ofnon-equityentrymode.

A:ManagementContractB:ServiceContractC:OffshoreOutsourcingD:ManufacturingContract

答案:ManagementContract

Googlehasalsooutsourcedtasksrelatedtosoftwaredevelopmenttoremoteindividualorcompaniesacrosstheworld,suchasRandstadandAerotek.Itisatypicalcaseof____innon-e