广告类英文文献-2

The

Age

of

Advertising2022/5/31UNIT

THREEBackground

InformationAdvertising

is

the

process

of

publicizing

aproduct

or

service,

usually

in

order

to

increase

sales.

In

some

cases

it

is

used

todiscourage

sales

(e.g.

of

cigarettes)

or

to

promote

noncommercial

activities

(e.g.

roadsafety).Although

some

2%of

the

grossnational

product

in

the

UK

and

some

3%intheUSA

is

spent

on

advertising

,there

is

noevidence

to

show

that

advertising

actuallypersuades

people

to

buy

things

they

do

notwant

.2022/5/32Background

InformationConsumer

advertising

seeks

to

sell

onebranded

product

at

the

expense

of

others

,

topublicize

a

manufacturer"s

name

when

hisproduct

is

the

same

as

everyone

else"s,

or

topersuade

people

that

a

category

of

productsshould

be

bought

in

preference

to

some

othercategory.

Trade

advertising

is

restricted

tospecific

sections

of

the

public

(e.g.

doctors

orcaterers).

Advertisements

may

be

informative,assisting

purchasers

to

make

a

choicebetween

products

,or

persuasive,

in2022/5/33Background

Informationwhich

case

it

may

exaggerate

some

aspect

of

a

product

by

appealing

to

the

purchaser"simage

of

himself.

Advertising

is

carried

out

bythe

press

(70%75%),by

television

and

radio(20%25%),and

on

buses

,in

cinemas

,and

atthe

point

of

sale

.The

industry

in

the

UK

andUSA

is

largely

in

the

hands

of

the

advertisingagencies

,which

work

closely

with

their

clientsresearching

,

copywriting

,and

producing

theadvertisements

as

well

as

booking

space

inthe

press

and

time

for

broadcasting.2022/5/34IntroductionModern

advertising

is

a

major

industry

whichhas

engaged

many

talented

artists

in

thedesign

of

the

layout

of

the

advertisements.

Ithas

also

involved

scientists

in

different

fieldsof

study

such

as

psychology,

sociology,anthropology,

etc.

Huge

amount

of

moneyhas

been

spent

on

the

consumer

surveys,design

of

the

layout

and

the

publication

of

theads.

All

this

effort

has

been

made

to

attractthe

attention

or

stir

the

impulse

of

the2022/5/35Introductionpublic

so

as

to

promote

the

sales

andturnover.

Like

it

or

not,

theadvertisement

will

continue

to

be

part

ofour

daily

life.

We

can"t

simply

avoidseeing

one

wherever

we

go

andwhatever

we

do.

Living

with

it

may

be

abest

alternative

existing

now.2022/5/36Language

Points2022/5/371.

feature:以…为特色，是…特色；表演，刊登，展出，介绍The

novel

features

the

rural

life

in

asmall

English

village

in

the

19th

century.This

film

features

a

new

British

actress2022/5/381.

feature:以…为特色，是…特色；表演，刊登，展出，介绍昼夜服务是这家店的特色Roundtheclock

service

features

this

store.这家店以昼夜服务为特色This

store

features

roundtheclock

service.2022/5/391.

feature:以…为特色，是…特色；表演，刊登，展出，介绍This

art

gallery

features

North

Americanart.这家艺术馆展出北美艺术。2022/5/3101.

feature:以…为特色，是…特色；表演，刊登，展出，介绍今天的报纸登了一篇关于健康的文章Today’s

newspaper

features

anarticle

about

health.2022/5/311Clifton

Webb克里夫顿·韦伯

11

,11

1889–10

,13

1966

U.S.A.actor,

opera

singerand

dancer2022/5/312Clifton

WebbWebb

costar

in

the1944

thriller

Laura(20th

Century

Fox

)He

was

an

instanthit,

and

hereceived

AcademyAwardnominations.2022/5/313Clifton

Webb电影作品列表：(22部)作为演员的电影作品(数量：21)**影史百部佳片AFI"s

100

Years,

100

Thrills:

America"s

MostHeartPounding

Movies(2022)Satan

Never

Sleeps

(1962)Holiday

for

Lovers

(1959)The

Remarkable

Mr.

Penny

packer

(1959)爱琴海夺宝记Boy

on

a

Dolphin

(1957)2022/5/314Clifton

Webb电影作品列表：(22部)冒充者，谍海浮尸The

Man

Who

Never

Was

(1956)Woman"s

World

(1954)泉水中的三枚硬币/罗马之恋

Three

Coins

in

the

Fountain

(1954)铁达尼邮轮沉浸记/泰坦尼克号沉没记

Titanic

(1953)Mister

Scoutmaster

(1953)春光花月Stars

and

Stripes

Forever

(1952)Dreamboat

(1952)2022/5/315Clifton

Webb电影作品列表：(22部)Mr.

Belvedere

Rings

the

Bell

(1951)Elopement

(1951)For

Heaven"s

Sake(1950)父亲大人Cheaper

by

the

Dozen

(1950)校园长春树Mr.

Belvedere

Goes

to

College

(1949)妙人奇遇Sitting

Pretty

(1948)剃刀边缘The

Razor"s

Edge(1946)死角The

Dark

Corner

(1946)罗娜秘记Laura

(1944)2022/5/316作为其他职员的电影作品(数量：1)校园长春树Mr.Belvedere

Goes

to

College(1949)2022/5/317"The

man

in

the

Hathaway

shirt"“哈撒韦”衬衫

Hathaway

shirtandevermysteriouseyepatch,

19532022/5/318"The

man

in

the

Hathaway

shirt"2022/5/3191951年，一家小制衣厂老板F.Hathaway登门找大卫•欧格威帮忙。大卫•欧格威在摄影棚里看到一个黑色眼罩，而产生“戴黑色眼罩的男人”的广告创意，为产品增添了神秘感。"The

man

in

the

Hathaway

shirt"2022/5/320他用200万元表现衬衫高档，18种穿这种衬衫的人物形象，模特儿由Baron

Wrange扮演,分别出现在各种背景画面上,指挥乐团演奏双簧管画画击剑驾游艇以及玩牌。"The

man

in

the

Hathaway

shirt"2022/5/321在当时，一位英俊的男士戴上眼罩给人以浪漫独特的感觉。哈撒韦衬衫终于在默默无闻116年以后，在数月之内名噪全国，**人最后终于开始体认到"The

man

in

the

Hathaway

shirt"2022/5/322穿一件大量生产的廉价衬衫毁坏形象，实在是一件愚蠢的事，“哈撒韦”衬衫就日渐流行了它耐穿，为顾客定制，不惜工本的“舒适”剪裁，下摆很长，可深入你的裤腰。"The

man

in

the

Hathaway

shirt"纽扣是使用珍珠母作成，非常大，男子气。缝纫高雅，用世界最有名的布匹。“哈撒韦”衬衫是缅因州的小城渥特威的一个小公司的手艺人所缝制的。他们老老少少的在那里工作了已整整114年。2022/5/323OutrageWord

for

Band

6复合词out＋rage2022/5/324n.①义愤，愤慨；②暴行，骇人听闻【常用搭配】an

outrage

against/on/upon

sth.eg.对正义的严重损害an

outrage

against

justicevt.激起…的义愤，激怒（常用于被动语态）eg.物价大幅上涨的消息一公布他们义愤填膺。They

were

outraged

by

the

announcement

ofmassive

price

increase.When

he

heard

the

news

that

hisresearch

was

stolen

by

a

colleague,he

reacted

with

a

sense

of

.2022/5/325B.

outlawD.

outbreakWord

for

Band

6A.

outlookC.

outrage当他获悉他的研究成果被一个同事剽窃的消息他义愤填膺2.

There

is

no

accident

about

this.This

is

not

something

that

just

occurswithout

any

cause.2022/5/326Symbolist

poetry

and

painting2022/5/327象征主义者认为艺术所应表达的不是现实生活，而是意识所不能达到的超时间超空间，超物质超感觉的“另一世界”，通过景物来暗示另一世界。作家所要阐述的不是现实的客观世界，而是个人主观的内心世界。Symbolist

painting《自画像与拉琴的死神》勃克林187275×61厘米，

藏于国立普鲁士文化遗产博物馆2022/5/328Symbolist

poetry

and

OmarKhayyam欧玛尔·海亚姆（10481122，(又译获

默·伽亚漠)波斯哲理诗人。每首四行诗共四句。一二四行协韵，从形式上看与我

国绝句十分相似。《鲁拜集》，《柔巴

依集》。2022/5/329Symbolist

poetry

and

OmarKhayyam天堂不过是欲望满足的幻景，

地狱是火烤灵魂在暗中的投影。我们这么晚才从暗中浮现，这么早又要向暗里消隐。2022/5/330Symbolist

poetry

and

OmarKhayyam最初的泥团捏出了最后一个人，最初播的是最后收成的种；最后结帐的黎明将读到的，

在最初创世的早晨已经写成。2022/5/331Symbolist

poetry

and

OmarKhayyam我们来去匆匆的宇宙，上不见渊源，下不见尽头，没有人能说清楚，我们自何方而来，向何方而走？2022/5/332Symbolist

poetry

and

OmarKhayyam第廿九首“柔巴依”不知什么是根由哪里是源头，

就像是流水，无奈地流进宇宙；不知哪里是尽头也不再逗留，

我像是风儿，无奈地吹过沙丘。2022/5/3333.

…the

sorry

scheme

of

things

asthey

are

is

forever

beingremolded

nearer

to

the

heart"sdesire....the

sad

stories

as

they

are

inventedare

often

revised

so

as

to

suit

the

tasteof

the

audience.(So

is

theadvertisement.)2022/5/3343.

…the

sorry

scheme

of

things

asthey

are

is

forever

beingremolded

nearer

to

the

heart"sdesire.事物的令人悲伤的格局事实上永远是按照心灵的愿望铸造的。2022/5/3354.

get

into

the

habit

of:become

used

to

doing

sthIris

got

into

the

habit

of

checking

hermail

box

when

she

got

home

every

day.He

got

into

the

habit

of

turning

to

liquorwhen

depressed.2022/5/336psychiatricPsychiatristn.精神病医师，精神病学家2022/5/337Word

for

Band

6LUCKYSTRIKE英美烟草公司

“Smoke

aLucky

to

feelyourLEVELboot!

”“点燃Lucky（幸运）牌香烟，享受最佳感觉！”2022/5/338LUCKYSTRIKE英美烟草公司拥有超过300个著名品牌，包括好彩（LuckyStrike）555健牌（肯特KENT）希尔顿（Hilton）总督（Viceroy）登喜路（Dunhill）金边臣（Benson&Hedges）摩尔（More）等等（其实北京人熟悉的“都宝”就

是英美在中国合资生产）。全球十亿成年吸烟

者中，每七个人就有一位选择英美烟草的产品。2022/5/339绿色清凉版本的LuckyStrike1917年的好彩的女性吸烟运动广告2022/5/3401940年版本的LuckyStrike2022/5/341早年的一些宣传海报2022/5/342早年的一些宣传海报2022/5/3435.

have

a

way

of:have

a

method

,style

or

manner

ofdoing

sth;

succeed

in

doing

sthFrank

has

his

way

of

getting

thingsdone.Margo

always

has

a

way

of

getting

whatshe

desires.2022/5/3446.hold

together:vt./vi.可分开用remain

united使…连接/团结/结合在一起，使…成一体The

Russells

always

hold

together

intime

of

crisis.Crisis

always

hold

the

Russells

together.The

bodywork

of

the

car

can

hardly

holdtogether.2022/5/345Phrase

for

Band

6

and

Our

Examclann.宗族，家族clan与tribe都有“族”的意思，如何区分？

clan强调“姓氏，家庭”tribe强调“部落，种族”2022/5/346Word

for

Band

6mysticn.神秘主义者adj.神秘的，玄妙的；神秘主义者的Word

for

Band

62022/5/347communaladj.公共的，集体的，共有的Word

for

Band

62022/5/3487.

communal

participation:getting

involved

or

taking

part

in

agroup

collectively2022/5/3498.

a

sense

of

mystic

communion:a

feeling

of

becoming

a

member

of

agroup

in

which

all

the

people

have

acommon

belief2022/5/350Word

for

Band

6verdictn.①裁定；②定论，判断性意见

Very(真实)+dict(言论)eg.predic预t言

contradic与t

…发生矛盾2022/5/3519.

associate

in

the

minds

with:join

together

or

connect

(ideas)in

themindDarwin

is

always

associated

with

thetheory

of

revolution

.In

some

cultures,

owl

is

associated

withevil

spirit

or

misfortune.2022/5/352Word

for

Band

6hygienen.卫生，保健学

dental

hygiene口腔卫生

domestic

hygiene家庭卫生2022/5/353Word

for

Band

62022/5/354hygienen.卫生，保健学

personal

hygiene个人卫生

environment

hygiene环境卫生

food

hygiene食品卫生Word

for

Band

62022/5/355hygienen.卫生，保健学

mental

hygiene心理卫生

physical

hygiene生理卫生grotesqueadj.①怪诞的，荒诞不经的，荒唐的②奇形怪状的，奇异的，丑陋的n.

形状怪诞的图案，怪人，怪物Word

for

Band

62022/5/356Thanks

toprep.多亏…由于…2022/5/357Phrase

for

Band

610.

hookup:connection

or

linkThe

hookup

between

BBC

andAustralian

television

is

done

by

satellite2022/5/358the

Medici

family：美第奇家族，15~18世纪统治佛罗伦萨和托斯卡纳的意大利家族。他们通过经商和办银行成为豪富，与欧洲许多豪门联姻，共出了3个教皇和2个法国皇后。但亦经历了3次放逐（1433~1434，1494~1512，1527~1530）。由于他们

对艺术的保护，佛罗伦萨成为欧洲文化的博物馆。2022/5/359the

Medici

family：2022/5/3602022/5/3612022/5/36211.

art

dealer:person

engaged

in

commercialpurchases

or

sales

of

artistic

works2022/5/363Moulin

Rouge2022/5/364Moulin

Rouge2022/5/365turnovern.①营业额，成交量②人员调整，人员更替率Word

for

Band

62022/5/36612.

a

case

in

point:an

example

which

is

relevant

to

thematter

being

discussed2022/5/36713.

symptoms

of

virtue

or

beauty:signs

that

show

high

quality

or

beauty2022/5/36814.

creep

into:不知不觉到来，渐渐产生/出现come

into

gradually,

unconsciouslyConfidence

and

power

of

thought

anddecision

grew

dim

,and

fear

crept

intoour

hearts.2022/5/36915.

in

effect:in

fact;

practically;

actually;

for

allpractical

purposeThe

house

with

all

its

contents

is,

ineffect

,crushed

into

a

lump

of

debris.The

themes

of

the

two

books

are,

ineffect,

identical.2022/5/37016.

turn

our

faces

away

from:evade;

avoid;

escape

from2022/5/37117.

display

advertising:visual

advertising图文广告2022/5/372Hold

backhinder,

restrain,

or

prevent

the

progresor

development

of妨碍2022/5/373Phrase

for

Band

6stuntn.①惊险动作，特技，特技表演。②噱头，引人注意的举动eg.

stuntmanWord

for

Band

6vt.阻碍…正常发育，使…停止发展

eg.小孩抽烟会妨碍发育。If

a

child

smokes

cigarette,

it

can

stunthis

growth.电影替身2022/5/374hitchvt.①免费搭(车旅行)②(用绳钩等)系住，拴住，钩住③(up)急速提起(或拉起)

vi.免费搭车旅行n.①故障，障碍②急提，急拉【常用搭配】get

hitched=be

hitched

up结婚hitch

up拉起(坐时把膝部裤管稍向上拉，以保持裤线挺直)without

a

hitch毫无障碍，顺利无阻Word

for

Band

62022/5/375Word

for

Band

6contrivevt.①谋划，策划②设法做到③设计，想出【用法】加名词；加不定式eg.她不知怎的设法弄到了音乐会门票。Somehow

she

contrived

to

get

thetickets

for

the

concert.2022/5/37618.

a

storm

of

orders:a

sudden

burst

of

orders

;a

goodnumber

of

orders

at

the

same

tune.2022/5/377extractvt.①取出，抽出，拔出②提取，提炼，榨取③获得，索取④摘录，抄录n.①摘录，选段②提出物，精华，汁【常用搭配】extract

sth.From

sb./sth.从…中拔出，从…中提炼出Word

for

Band

62022/5/378Word

for

Band

62022/5/379extracteg.

The

police

finally

extracted

theinformation

after

hours

of

questioning.警方经数小时盘问终于套得这一情报。extractIt

is

not

hard

for

us

to

oil

from

shale.2022/5/380A.

contractC.

withdrawWord

for

Band

6从页岩中提取石油并不困难。B.

compressD.D.extract19.be

likened

to:be

compared

toLove

is

often

likened

to

a

journey.(liken

love

to

a

journey)Advertising

is

likened

to

an

abstract

art(liken

advertising

to

an

abstract

art)2022/5/381anthropologyanthropologistn.人类学家，人类学者2022/5/382Word

for

Band

620.social

and

psychologicallandscape:an

overall

picture

of

the

social

conditioand

people"s

way

of

thinking2022/5/383Word

for

Band

62022/5/384mergevt.合并merge

(together)merge

A

with

Bmerge

A

and

B

(together)我们可以把两家小公司合并成一个大企业。We

can

merge

two

small

businesses(together)

into

a

larger

one.Word

for

Band

62022/5/385mergevi.逐渐消失，或变成另一种事物。

merge(into

sth.)暮色蒙蒙，逐渐一片漆黑Twilight

merged

into

total

darkness..mergemingle;

mix;

blend2022/5/386Word

for

Band

621.

in

stitches

of

laughter:laughing

uncontrollably捧腹大笑，忍俊不禁The

story

had

us

in

stitches

of

laughter.The

audience

were

in

stitches

oflaughter

when

a

comic

show

wasperformed

on

stage.2022/5/387Go

aboutset

to

work

at开始着手（工作）；忙于做『不用于被动语态』2022/5/388Phrase

for

Band

622.The

reason

this

does

not

happenis

not

that…barrage

of

appeals

thawe

go

about

our

business,

"

as

wesay.The

reason

why

we

do

not

laugh

so

hard

isnot

that

we

are

unaffected

by

thesefantastic

appeals

to

our

passion,

but

thatwe

have

become

so

weak

and

insensitive,surrounded

by

a

good

number

of

appealsconvincing

us

that

we

are

busy

with

ourbusiness

as

we

usually

say.2022/5/38922.The

reason

this

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nothappen

is

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that…barrage

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go

about

ourbusiness,

"

as

we

say.become

hardened

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sensitivetoharden

into:

turn

into

(fixed

form)2022/5/39022.The

reason

this

does

nothappen

is

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that…barrage

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that

we

go

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ourbusiness,

"

as

we

say.He

became

hardened

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the

criticismaround

him.We

should

resolutely

break

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rules

and

regulations

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outlived

their

usefulness

andhardened

into

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for

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for

Band

6Reel（roll的同源异体词）n.卷轴，卷筒，卷盘

vt.卷，绕vi.①摇摇晃晃的移动，蹒跚②眩晕，发昏消防员放出水龙带The

fireman

reeled

the

hosepipe

out.2022/5/393Word

for

Band

62022/5/394Reel（roll的同源异体词）【考纲短语】reel

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克莱尔一口气报出了他邀请来参加聚会的所有人的名字。Clare

reeled

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a

list

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all

the

peopleshe’d

invited

to

the

party.Word

for

Band

62022/5/395stimulusn.①促进(因素)②刺激(物)

vt.stimulate刺激adj.stimulating刺激的【固定搭配】stimulus

to

sth.“对…的刺激”光是植物生长的促进因素。Light

is

a

stimulus

to

growth

in

plants.stimulusDrink

coffee

when

you

are

sleepy.

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agood

and

will

help

keep

youawake.2022/5/396B.

attachmentD.

liquidWord

for

Band

6困了就喝咖啡。因为咖啡能刺激你，使你保持清醒。A.

stimulusC.

source23.

dispense

with:manage

without;

get

rid

ofShe

is

not

confident

enough

to

dispensewith

the

support

and

assistance

fromher

friends.Formality

is

something

to

dispense

within

such

informal

circumstances.Our

handshake

dispensed

with

the

needfor

a

contract.2022/5/397Phrase

for

Band

6

and

Our

Exam24.

mingle

withvt.使混合，使相混vi.①混合起来，相混合②相交往，相往来A

sincere

apology

mingled

with

a

senseof

guilt

was

readily

accepted.A

painful

memory

mingled

with

theterrible

nightmare

almost

broke

her

intopieces.2022/5/398Word

for

Band

6

and

Our

Exam24.mingle

with

2022年1月第53题Now

the

cheers

and

applause

in

asingle

sustained

roar.2022/5/399B.

concentratedD.

permeatedWord

for

Band

6

and

Our

ExamAA..mingledC.

assembled现在欢呼声与掌声会合成了一股持续的喊声。25.bring

sth

into

focus

:cause

sth

to

be

the

center

of

attentionThe

necessity

of

locating

a

factory

formass

production

was

brought

into

focusat

the

meeting.The

protection

of

the

environment

hasbeen

brought

into

focus

by

the

severityof

the

pollution

in

the

locality.Bring

an

issue

into

focus.2022/5/3100As

a

rulein

most

cases,

usually,

normally2022/5/3101Phrase

for

Band

6snobbismSnobn.①势利的人②自命不凡的人，自以为有学问的人。Word

for

Band

62022/5/3102bureaucracyn.①官僚主义，官僚作风②政府机构，官僚指“官僚，政府官员”时是集合名词，是总称；指一个个官僚时则用bureaucrat,例如：He

is

a

bureaucrat.他是一个官僚。Word

for

Band

62022/5/3103Conform六级高频词vi.(to/with)①遵守，适应，顺从②相似，一致，符合【常用搭配】conform

with与…相符合

conform

to遵从，与…一致2022/5/3104Word

for

Band

6Email

is

a

convenient

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medium

for

conveying

messagesthat

well

to

human

needs.2022/5/3105B.

reflectsD.

satisfiedWord

for

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adheresCC..conformsAll

the

students

have

to

to

the

rulesand

regulations

of

the

school.2022/5/3106A.

confirmC.

confineB.

confrontD.

conformWord

for

Band

6Conform2022年1月第54题Word

for

Band

6Conform2022年1月第54题2022/5/3107All

the

students

have

to

to

the

rulesand

regulations

of

the

school.A.confirm证实(v.)B.confront正视(v.)C.confine限制(v.)DD..conform遵守(v.)所有的学生都必须遵守学校的规章制度。Always

check

before

you

buy

that

your

childtoy

the

official

safety

standards.2022/5/3108A.

caters

toC.

correlate

toWord

for

Band

6Conform练习题买玩具时要检查一下是否达到了国家安全标准。BB..conforms

toD.

concedes

toKey

to

Exercises2022/5/3109I.

Comprehension

of

the

Text

i.1.

A

2.B

3.C

4.A

5.A6.C 7.B

8.A

9.B

10.B2022/5/3110I.

Comprehension

of

the

Text

ii.1.The

ad

may

not

be

a

masterpiece

ofartistic

work

like

those

in

the

art

gallerybut

it

is

an

art

in

the

sense

that

it

makesuse

of

all

the

artistic

techniques

andworks

perfectly

in

the

market

place.2022/5/3111I.

Comprehension

of

the

Text

ii.2.

Both

have

the

magical

power

and

themodern

advertising

employs

all

thetechniques

of

symbolist

art.2022/5/3112I.

Comprehension

of

the

Text

ii.3.

People

are

so

attracted

by

variouskinds

of

ads

that

they

seem

to

live

inthe

illusions

created

by

the

ads

whichpromise

them

a

life

they

dream

about.2022/5/3113I.

Comprehension

of

the

Text

ii.4.

Like

the

totemistic

institution

in

whitotem

societies

were

held

together

by

atotemic

symbol

,people

using

the

samebrand

of

commodities

are

bound

into

aninstitution

by

ads

which

purposely

setup

national

brand

and

totems

forcommunal

participation.2022/5/3114I.

Comprehension

of

the

Text

ii.5.

Ads

make

people

believe

that

usingwellknown

brands

gives

one

a

feeling

ofbe

longing

to

an

institution

in

which

heactively

participates

,thus

strengtheningone"s

sense

of

mystic

communion.2022/5/3115I.

Comprehension

of

the

Text

ii.6.

As

a

major

industry

,modern

adsabsorb

many

artists

who

exhibit

theirtalent

in

the

ad

design

.The

connectionis

dual

way

in

which

both

benefit.2022/5/3116I.

Comprehension

of

the

Text

ii.7.

The

layoutanddesign

man

for

an

admight

be

a

great

artist

but

nobodywould

discover

it

because

people

areashamed

of

their

own

commercialactivities

and

refuse

to

admit

thereexists

any

beauty

or

virtue.2022/5/3117I.

Comprehension

of

the

Text

ii.8.

Advertisements

represent

investmentof

a

large

amount

in

that

they

createappetites

and

stir

impulses

in

a

vastreader

mass.

That"s

why

they

have

tobe

careful

contrived

to

appeal

to

thereader

mass.2022/5/3118I.

Comprehension

of

the

Text

ii.9.

In

order

to

extract

the

dollars

fromthe

consumers,

an

elaborate

series

ofconsumer

surveys

are

conducted

toestablish

the

character

of

the

socialgroups.

Due

to

the

huge

commercialprofit,

this

kind

of

survey

is

done

inlarger

scope

than

that

in

the

universities.2022/5/3119I.

Comprehension

of

the

Text

ii.10.

The

purpose

of

the

ad

is

to

attractpeople"s

attention

and

its

magic

powercan

be

felt

by

those

who

do

not

study

itcarefully

.When

an

ad

is

located

amongothers

it

appears

quite

normal

andserves

its

purposeHowever

when

it

isisolated

it

seems

funny

and

sometimesabsurd

.2022/5/3120I.

Comprehension

of

the

Text

ii.11.

Fashions

can

be

regarded

as

thepopular

substitute

for

art

and

can

beadopted

as

a

kind

of

stimulant

to

stirimpulses

in

the

vast

reader

mass

.In

thissense

it

is

regard

ed

as

the

lifeblood

ofadvertising.2022/5/3121I.

Comprehension

of

the

Text

ii.12.To

be

in

fashion

one

has

to

havecash.

To

be

successful

one

has

to

beuptodate

like

everyone

around

youThus

,success

requires

the

ability

to

possess

alarge

amount

of

ready

money

to

stay

infashion.2022/5/3122III.

Vocabulary1.

conform3.

appeal5.

communal7.

dispense9.

outraged2.

genius4.

throbbing6.

merge8.

scheme10.

supplant11.

reinforced

12.

contrived2022/5/3123III.

Vocabulary14.

possession16.

likened18.

reputed20.

oratory22.

inconsolable24.

irrational13.

mingled15.

unabashed17.

grotesque19.

nourished21.

undermined23.

glorified25.

weird2022/5/3124III.

Cloze2022/5/31251.habit4.place2.promised5.works7.communal

8.feeling3.techniques6.appeal9.notion10.industry

11.connection

12.turnover15.establish18.potential13.goes16.cost19.geared14.surveys17.alone20.wordIV.

TranslationLots

of

people

pretend

that

they

never

readadvertisements,

but

this

claim

is

hardlybelievable.

It

is

almost

impossible

not

to

readadvertisements

these

days.

Just

think

whatfun

they

often

provide!

Imagine

what

a

busand

railway

station

would

be

like

withoutadvertisements?

Would

you

enjoy

gazinghelplessly

at

a

blank

wall

while

waiting

for

abus

or

train?

Would

you

like

to

read

a

dailypaper

closelyprinted

with

columns

of

news?2022/5/3126IV.

TranslationA

cheerful,

witty

advertisemen