外研社新视野商务英语视听说-第四版-上-Unit-6-电子教案

教案课程名称新视野商务英语视听说(第四版)(上)课时班级专业教师系部教研室教材《新视野商务英语视听说(第四版)(上)》

Unit6CompanyPresentationsLearningObjectives（教学目标）Aftercompletingthisunit,Ssshouldbeableto:—identifythestructureofacompanypresentation;—developcommunicativeskillsto:●talkaboutacompanyprofile;●answergeneralquestionsaboutacompany;●giveabriefself-introduction;●giveanintroductiontoacompanypresentation.

BusinessProfile（内容概览）WhatMakesanEffectivePresentationApresentationisapreparedtalkgivenbyaspeakertooneormorelisteners.Tobeeffective,thespeaker’smessagemustpasstothelisteners—itmustbeheardandcorrectlyunderstood.Ingeneral,two-waycommunicationismoreeffectivethanone-waycommunication;so,encouragetheaudiencetoparticipate—byaskingquestionsormakingcomments.Inanycase,rememberthatthetalkisgivenfortheirbenefits—notforthespeaker’s.So,whataretheelementsofaneffectivepresentation?●effectiveorganisationofinformation●effectivedeliveryofinformation●effectiveuseoflanguage●neverforgettingyouraudience●allowingparticipationthroughquestionsorcommentsThefollowingpointsmayhelpyouidentifytheskillsandtechniquesyouneed.Organisationofinformation●Transparencyofstructure(haveaclearbeginning,middleandend)●Organisationofcontent(clearlyidentifythemainpointsandsupportingpoints)●Levelofinformation(startintheaudience’sareaofinterest)Deliveryofinformation●Image(decidewhethertoappearformalorinformal,relaxedorhigh-powered?)●Audiencefeatures(knowtheirinterests?)●Nonlinguistictechniques(usesuitablebodylanguageandeyecontact)●Linguistictechniques(payattentiontovoiceaudibilityandclarity,variationinpaceandpitch,pauses,questionsandhumour)●Technicalsupport(useofvisualaids,e.g.slides,flipchart,transparenciesandPPTs)Useoflanguage●Vocabulary(choosetherightwordforspokenratherthanwrittenlanguage)●Grammar(assemblethesentencesincorrectlanguageforms)●Pronunciation(stresswordscorrectly)●Fluency(variationinsentencestructureandlength)●Speed(linkyourideas,anddon’ttalktooquickly)Abriefintroductionisalwaysgivenattheverybeginningofthepresentation.Itshouldincludeatleastfourpiecesofinformation:●Whatyou’regoingtotalkabout;●Howlongyou’lltake;●Whatyourmainpartsorsectionswillbe;●Whetheryou’dwelcomequestionsduringyourtalk,oronlyattheend.Thiscouldtakeaslittleas45seconds,butitwillgiveyoutimetoestablishcontactwiththeaudience.Don’tonlytrytoimpressthembyyourorganisationandobviouspreparation.Gooutofyourwaytomakesomecommentsonthepresentsituation(e.g.excellentlunch,weather—anythingwhichshowsawarenessoftheworldoutsideyoursubject).Bewareofjokes,andmakeasmucheyecontactaspossible.Ifnecessary,giveafewfactsaboutyourselfandthepurposeorbackgroundofyourtalk.LanguageExpansion（语言扩充）TalkingaboutcompanyprofileIntroducingyourpresentation●I’mgoingtotalkabout/explain/informyouaboutthelaunchofthenewproduct.●Thesubject/focusofmytalk/presentationisthehistoryofourcompany.●Thisshouldlast30minutes.●Therearethreepartsinmypresentation.TheyareCompanyHistory,MainMarketsandPeople.●Ifyouhaveanyquestions,pleasefeelfreetointerrupt.Introducingyourcompany●Ourcompanyprovides/manufactureshomeappliances.●We’rebased/headquarteredinLondon.●We’rethegeneralagentforCanonInc.●Weemploymorethan60,000people.●Wehavemorethan150clients/officesallovertheworld.●Ourproductsareforbothdomesticandforeignmarkets.●Ourannualincome/revenueis11millionUSdollars.●WecametoChinain1995.●Currently,ourcompanyisdevelopingveryquickly.●Saleshaveincreased/droppedslightlysinceJuly.●Productionhasincreased/droppedby21%.●Profitshavegoneupby40%.

TeachingTips（教学步骤）Video1Pre-viewing●Dividetheclassintogroupsoffour,withonenote-takerineachgroup.●AskSstoexchangeideaswithingroupandaskeachnote-takertonotedowntheideasofhis/hergroupmembers.●Invitetwoorthreenote-takerstoreporttheresultsoftheirgroupdiscussion.●ListtheideasSscomeupwithontheboard.●Seeifothergroupshavesomethingtoadd.Post-viewing●Gothroughthestructureoftheintroductionpartofthepresentationwiththeclass.●Dividetheclassintogroupsofthree.Askeachgrouptochooseasituation.●TellSstodiscussandputtogetherthe“fourpieces”oftheintroductionpartofapresentation:Whatabout?Howlong?MainpartsorsectionsQ&A?When?●GetSstotaketurnstogiveanintroductiontotheirgroupmembers.●EncourageSstouseexpressionsinLanguageFocus.Arouseawarenessoflanguageformality.●Askafewstudentstogivetheirintroductiontothewholeclass.●InviteotherSstonotewhattheylikeordislikeabouteachintroduction.●Givecommentsandsuggestionsforimprovement.Video2Pre-viewing●DivideSsintogroupofthreeorfour.Askthemto:ranktheseverity;comparetheirrankingwithothergroupmembers;giveexplanations;changerankingifconvinced.●AskSstousedifferentexpressionsofagreementanddisagreement.●Makesuregroupmemberssharetime,andencouragethesilentonestojumpinmoreoften.●Askonestudenttogivehis/herrankingbeforeandafterdiscussion.Explainthechangesifthereareany.●EncourageSstothinkofotherfactorsthatleadtofailedpresentations.Post-viewingTask1●Dividetheclassintogroupsofthree.●AskSstoreorganiseJoanCopper’spresentationinalogicalandclearframeworkwiththehelpoftheflowchart.●AskSstodividethepresentationintothreeparts,i.e.,beginning,body,conclusion,eachgroupmemberdealingwithonepart.●Choosetwoorthreegroupstogivecompletepresentations.●Inviteothergroupstogivecommentsandsuggestionsforimprovement.Task2●GiveSsafewminutestoreadthecardsandgetfamiliarwiththegiveninformation.●Sstaketurnstogivethepresentationandlistenersgivereminderwhenneeded.●Circulateandmonitor.●Emphasisetheimportanceofdeliveryandbodylanguage.●ChooseafewSstogivethepresentationinclass.●Haveacommentsessionwheretheclasscomparestheperformance.

TextBank（扩展阅读）McDonald’sCorporationMcDonald’sistheleadingglobalfoodserviceretailerwithmorethan30,000localrestaurantsservingnearly50millionpeopleinmorethan119countrieseachday.Itisoneoftheworld’smostwell-knownandvaluablebrandsandholdsaleadingshareinthegloballybrandedfastfoodsegmentoftheinformalrestaurantmarketinvirtuallyeverycountryinwhichtheydobusiness.McDonald’sservestheworldsomeofitsfavouritefoods—world-famousFrenchFries,BigMac,QuarterPounder,ChickenMcNuggetsandEggMcMuffin.ThefirstMcDonald’srestaurantopenedinDesPlaines,IllinoisbyMcDonald’sCorporationfounder,RayKroc,onApril15th,1955.Firstday’srevenues—$366.12!In1965,McDonald’swentpublicwiththecompany’sfirstofferingonthestockexchange.Ahundredsharesofstockcosting$2,250dollarsthatdaywouldhavemultipliedinto74,360sharestoday,worthover$1.8milliononDecember31st,2003,andalmost$2.4milliononDecember31st,2004.In1985McDonald’swasaddedtothe30-companyDowJonesIndustrialAverage.McDonald’shasalwaysbeenafranchisingcompanyandhasreliedonitsfranchiseestoplayamajorroleinitssuccess.McDonald’scontinuallyseeksqualifiedindividualstobecomefranchisees,andhasaddedapproximately100newfranchiseestothesystemeachyearformanyyears.Thereareanincreasingnumberofrestaurantopportunitiesavailableinsmalltownsandinareasrepresentativeofadiversecustomerbase.Anindividualmusthaveaminimumof$175,000ofnon-borrowedpersonalassetstoqualifyfinancially.NowMcDonald’sispoppingupinmorenon-traditionallocationslikeAmocoandChevronstations,withfullmenuofferingsanddiningroomseating,justlikeyou’llfindinanytraditionalMcDonald’s.Discussion:1.HaveyouevereateninMcDonald’srestaurants?Doyoulikeitsfoodandservice?2.DoyouthinkMcDonald’sneedstolocalisetoachievegreatersuccessinChina?3.CanyousuggestanidealplaceinyourcityforanewMcDonald’srestaurant?Why?

补充教学资源Video1MakingastartHello,andwelcometoStandardElectronics.I’mGeoffBolton,theFactoryManagerinchargeoftheplantyou’llbeseeingtoday.Iknowyouhavecomealongwaytoday,soweaimtomakeyourtourbothinterestingandworthwhile.Beforewestartthetour,I’dliketogiveyouabriefpresentationaboutthecompany.Itwilllastabout15minutesandI’llbeusingtheflipchart.Sincethere’squitealottocover,I’dbegratefulifyou’dholdanyquestionsuntiltheendofmytalk.Asyoucansee,I’vedividedupmypresentationintothreemainparts.Firstofall,we’llrunbrieflythroughthehistoryofthecompany.Secondly,I’lltellyousomethingaboutourmainmarkets—thisisimportantinunderstandingtheproductionprocess.Andfinally,I’llcometothepeople—ourmostimportantasset.OK!Let’sstartwiththehistory.StandardElectronicsstartedoutasaprivatelimitedcompanywhenitwasfirstestablishedin1985.Video2Whatisthepoint? I’msorryI’mabitlate...um...I’mnotexactlysurehowtostartthis...um...IsupposeIshouldstartbytellingyousomethingaboutthebrewery...It’soldofcourse,veryold,and...itwasfoundedin17...1778.Yes,Ithinkthat’sright.Soit’saveryoldbrewer