项目一 工作准备 2.Consumption culture and characteristics of customers

跨境电商客服Doyouknowtheconsumptioncultureandcharacteristicsofcustomersinsomepotentialtradetargetcountries?consumptioncultureandcharacteristicsofcustomersCBEClargelytargetsforeignconsumers.Whethertheycanunderstandtheirconsumptionpsychology,consumptionhabitsandconsumptionorientationisofgreatsignificanceforChinesesellerstosellproductsanddevelopproducts.BuyersinNorthAmerica,SouthAmerica,Europe,SoutheastAsia,RussiaandAfricahavetheirowncharacteristics.Themarketconditionsanddifferencesbetweenthesecountriesandregionsarealsorelativelylarge,whichacustomerservicespecialistshouldhaveadetailedunderstandingof.ThefirstmarketIwouldliketointroduceisTheNorthAmericanmarketTheNorthAmericanmarketTheNorthAmericanmarketisthemainmarketforChina’scross-borderexports,amongwhichtheUnitedStatesisoneofthelargeste-commercemarketsintheworld,withalargenumberofonlinebuyersandstrongonlineconsumptioncapacity.TheNorthAmericanmarketTheNorthAmericanmarketisthemainmarketforChina’scross-borderexports,amongwhichtheUnitedStatesisoneofthelargeste-commercemarketsintheworld,withalargenumberofonlinebuyersandstrongonlineconsumptioncapacity.消费力TheNorthAmericanmarketDuetothelargenumberofimmigrantsandculturaldiversity,Americahasverystrongacceptanceofgoods.meltingpotTheNorthAmericanmarketmeltingpotDuetothelargenumberofimmigrantsandculturaldiversity,Americahasverystrongacceptanceofgoods.TheNorthAmericanmarketTheUnitedStatesattachesgreatimportancetotrademarksandpatents,andstressesenvironmentalprotectionandlaborissues.TheNorthAmericanmarketTheNorthAmericanmarket2019年魔爪全球营收高达42亿美元，折合人民币270亿元。TheNorthAmericanmarketTheNorthAmericanmarketOnlineshoppingseasonsuchasBlackFridayandonlineshoppingMonday,andtraditionalfestivalssuchasChristmasandThanksgivinghavetriggeredanannualonlineconsumptionboom,withsalesaccountingformorethan30%oftheyear.TheSouthAmericanmarketSouthAmericansdonotfocusonsavingmoney,whichgivesChinesecross-bordersellerssomebusinessopportunities.Braziliansareinrelativelylargedemandformobilephonesandtablets,accordingtocurrentsurveys.However,SouthAmerica’slogisticsisrelativelybackward.EvenBrazil,thelargestcountryinSouthAmerica,isonlyrelativelycompleteinthemainlogisticspathway,andthebranchlogisticspathwayisverypoor.SouthAmericaisanemergingmarketforCBEC,withgrowthininternetpenetration,cross-borderconsumergroupsandmobileshopping.TheSouthAmericanmarketCustomsproceduresinvariouscountriesarecumbersome,bureaucraticandwithlongcustomsclearancecycles,resultinginincreasedvendorinventories（vendorinventories的意思是供应商的库存）,highercostsandlongerdelivery.

TheGermanmarketGermansarekeenonthegoodqualityofthegoods,soGermanyhasahighreturnrateofnearly50percent.Theyoftenbuyproductsofmultiplecolorsorsizesandreturntheunsatisfiedonesaftertrial.

TheGermanmarket

TheGermanmarketComparedwithothercountries,Germans’consumptionconceptisrelativelyrational,basicallynotimpulsive,andtherearefewerpeoplebuyingluxurygoods.Inaddition,theGermanpeopleattachgreatimportancetofestivals.Inmajorfestivals,theywillgivegiftstofriendstoenhancemutualrelationships.

TheGermanmarketComparedwithothercountries,Germans’consumptionconceptisrelativelyrational,basicallynotimpulsive,andtherearefewerpeoplebuyingluxurygoods.Inaddition,theGermanpeopleattachgreatimportancetofestivals.Inmajorfestivals,theywillgivegiftstofriendstoenhancemutualrelationships.德国的主要节假日除了圣诞节、复活节、元旦、劳动节、国庆日外，还有耶稣降临日、啤酒节、乡村节等耶稣举世闻名的。

TheGermanmarketThelogisticsinfrastructureinGermanyishighlydeveloped,soitisveryeasyforenterprisestocarryoute-commercebusiness.

TheRussianmarketTheRussianmarketandtheChinesemarketarehighlycomplementarymarkets.TheproportionofheavyindustryandlightindustryinRussiaisseriouslyunbalanced.俄罗斯的轻工业十分薄弱，主要是由于俄罗斯的资源过于丰富、地广人稀、运输成本高、劳动力匮乏所导致吧。

TheRussianmarketTheyhavegreatimportdemandfordailyconsumergoods,includingclothing,shoes,electronicproducts,accessoriesandsoon，whichbringsopportunitiesandchallengestoChinesecross-bordersellers.Russiansareskepticalaboutthesecurityofonlinepayment,sofewpeopleuseelectronicpaymentandcashpaymentismoreacceptable.ThedeliveryperiodofRussiansmallbagisabout20-30days,andtheimperfectionofitslogisticssystemcanbeseenfromthis.

20-30天的运输相对于我们的次日达是无法同日而语啊。

TheRussianmarketThenumberofonlineshoppersinRussiaaccountsforabout2%ofitstotalpopulation.TheRussianonlineshopperspaymoreattentiontothecosteffectivenessofproducts（产品的性价比）,andtheirproductselectioncannotkeepupwithmarkettrend.

TheRussianmarket在俄罗斯相当于美国的亚马逊

TheRussianmarket电子和家电服装鞋类美容健康食品家具和家居

TheRussianmarket电子和家电服装鞋类美容健康食品家具和家居电子产品和居家用品，服装鞋类以及美容用品TheSoutheastAsianmarketSoutheastAsiahasalargepopulationandisatypicalmulti-lingualregionwithabout10languages.TheSoutheastAsianmarketTheSoutheastAsianmarketInSoutheastAsia,locale-commercecompaniesaredoingwell,suchasLazada,whichisnowownedbyAlibabaGroup.TheSoutheastAsianmarketMostoftheInternetbuyersinSoutheastAsiaarebasedonmobileterminals,whichaccountformorethan62%oftransactions.Therefore,itisimportanttoadapttothehabitsandneedsoflocalmobileconsumergroups.TheSoutheastAsianmarketAtpresent,SoutheastAsiaisstillaverypromisingandattractiveconsumermarket.Inspiteoftheslightlyhigherbarrierstoentry,ithasapromising