公共关系学网上作业参考

浙江大学公共关系学在线作业2024年HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1您的本次作业分数为：100分HTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.11.完整的ＣＩ应该是一个不可分割的系统，即ＣＩＳ，通常译之为_____，包括企业经营理念、行为活动、视觉传达等实体性与非实体性的整体传播系统。HTMLCONTROLForms.HTML:Option.1A整合营销系统HTMLCONTROLForms.HTML:Option.1B视觉识别系统HTMLCONTROLForms.HTML:Option.1C企业识别系统HTMLCONTROLForms.HTML:Option.1D整合传播系统正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.12.组织开创阶段适用的公共关系活动方式是__________HTMLCONTROLForms.HTML:Option.1A维系型公关HTMLCONTROLForms.HTML:Option.1B建设型公关HTMLCONTROLForms.HTML:Option.1C防御型公关HTMLCONTROLForms.HTML:Option.1D矫正型公关正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.13.公关调查的对象是__________HTMLCONTROLForms.HTML:Option.1A公众HTMLCONTROLForms.HTML:Option.1B市场HTMLCONTROLForms.HTML:Option.1C环境HTMLCONTROLForms.HTML:Option.1D社会正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.14.关于会议的公关礼仪，以下表达不正确的选项是？HTMLCONTROLForms.HTML:Option.1A提出会见要求时，应将要求会见人的姓名、职务及会见什么人、会见的目的告知对方。HTMLCONTROLForms.HTML:Option.1B要准确掌握会见、会谈的时间、地点和双方参加人员的名单，及早通知有关人员和有关单位做好必要的安排。HTMLCONTROLForms.HTML:Option.1C门为准，客人占背门一侧，主人面向正门，主谈人居中。HTMLCONTROLForms.HTML:Option.1D客人到达时，主人应在门口迎接。如在会客厅门中迎候，就应由工作人员在楼门口迎接，引入会客厅正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.15.通过运用各种演讲艺术，要使演讲具备两种力量：________的力量和艺术的力量。HTMLCONTROLForms.HTML:Option.1A语言HTMLCONTROLForms.HTML:Option.1B逻辑HTMLCONTROLForms.HTML:Option.1C表扬HTMLCONTROLForms.HTML:Option.1D文字正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.16.亚里士多德的________一书被后人誉为是最早问世的原始公共关系学的理论书籍。HTMLCONTROLForms.HTML:Option.1A修辞学HTMLCONTROLForms.HTML:Option.1B理想国HTMLCONTROLForms.HTML:Option.1C战略公关HTMLCONTROLForms.HTML:Option.1D危机公关正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.17.公共关系特指的传播沟通关系是指_______HTMLCONTROLForms.HTML:Option.1A组织与公众环境之间的关系HTMLCONTROLForms.HTML:Option.1B公众与公众之间的关系HTMLCONTROLForms.HTML:Option.1C组织与媒介之间的关系HTMLCONTROLForms.HTML:Option.1D组织与组织之间的关系正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.18.?形象决定命运?的著作者是_______HTMLCONTROLForms.HTML:Option.1A托马斯·达文波特HTMLCONTROLForms.HTML:Option.1B劳伦斯·Ｄ·阿克曼HTMLCONTROLForms.HTML:Option.1C约翰·贝克HTMLCONTROLForms.HTML:Option.1D艾维·李正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.19.公共关系营销与传统促销差异表现在任务上是__________HTMLCONTROLForms.HTML:Option.1A公关营销塑造企业形象，优化营销管理；传统营销是推销产品、技术、劳务HTMLCONTROLForms.HTML:Option.1B公关营销让公众通过了解组织而认识产品；传统营销是公众通过接触产品而了解组织HTMLCONTROLForms.HTML:Option.1C关营销在乎长期的市场影响；传统营销是近期市场效益正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.110.专门为客户提供公共关系效劳的专业机构是_______HTMLCONTROLForms.HTML:Option.1A公共关系部门HTMLCONTROLForms.HTML:Option.1B公共关系公司HTMLCONTROLForms.HTML:Option.1C公共关系协会HTMLCONTROLForms.HTML:Option.1D公共关系学会正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.111.公共关系的本质属性是__________HTMLCONTROLForms.HTML:Option.1A人际交往HTMLCONTROLForms.HTML:Option.1B营业推广HTMLCONTROLForms.HTML:Option.1C双向传播与沟通HTMLCONTROLForms.HTML:Option.1D形象塑造正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.112.“国际公共关系协会〞〔IPRA〕的成立是在__________HTMLCONTROLForms.HTML:Option.1A1955HTMLCONTROLForms.HTML:Option.1B1950HTMLCONTROLForms.HTML:Option.1C1948HTMLCONTROLForms.HTML:Option.1D1940正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.113.艾维李的公共关系思想与宣传思想是“__________〞------对公众“讲真话〞。HTMLCONTROLForms.HTML:Option.1A公共关系是一种内求团结、外求开展的经营管理艺术HTMLCONTROLForms.HTML:Option.1B公众必须被告知HTMLCONTROLForms.HTML:Option.1C群众利益高于一切正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.114.公共关系正式成为一门科学是在________HTMLCONTROLForms.HTML:Option.1A19世纪20年代HTMLCONTROLForms.HTML:Option.1B19世纪末HTMLCONTROLForms.HTML:Option.1C20世纪20年代HTMLCONTROLForms.HTML:Option.1D20世纪50年代正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.115.__________是公关关系工作对象中最敏感，最重要的一局部，包含新闻传播机构及其工作人员。HTMLCONTROLForms.HTML:Option.1A政府公众HTMLCONTROLForms.HTML:Option.1B媒介公众HTMLCONTROLForms.HTML:Option.1C顾客公众HTMLCONTROLForms.HTML:Option.1D组织公众正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.116.公共关系的管理对象是“_____〞、“关系〞、“舆论〞、“形象〞这些无形的资产。.HTMLCONTROLForms.HTML:Option.1A产品HTMLCONTROLForms.HTML:Option.1B信息HTMLCONTROLForms.HTML:Option.1C技术HTMLCONTROLForms.HTML:Option.1D规模正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.117.___________是公共关系活动的主体，即公共关系的承当者、实施者、行为者。HTMLCONTROLForms.HTML:Option.1A个人HTMLCONTROLForms.HTML:Option.1B领导者HTMLCONTROLForms.HTML:Option.1C组织正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.118._____在北京成立了中国公共关系协会，标志着公共关系在国内得到正式确实认和接受。HTMLCONTROLForms.HTML:Option.1A1979HTMLCONTROLForms.HTML:Option.1B1981HTMLCONTROLForms.HTML:Option.1C1987HTMLCONTROLForms.HTML:Option.1D1996正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.119.“最近或最后印象的强烈影响〞我们称为_____HTMLCONTROLForms.HTML:Option.1A首应效应HTMLCONTROLForms.HTML:Option.1B近应效应HTMLCONTROLForms.HTML:Option.1C晕轮效应HTMLCONTROLForms.HTML:Option.1D刻板印象正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.120._________指在传统的营销过程中引进公共关系的传播理念和传播技巧，从而使现代组织的市场竞争开展到组织与组织之间的整体形象竞争、信誉之争。HTMLCONTROLForms.HTML:Option.1A公关营销HTMLCONTROLForms.HTML:Option.1B整合营销HTMLCONTROLForms.HTML:Option.1C情感营销HTMLCONTROLForms.HTML:Option.1D现代营销正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.121.公共关系管理过程的四个步骤，即四步工作法，包含____和公关筹划、公关实施、公关评估。HTMLCONTROLForms.HTML:Option.1A公关调查HTMLCONTROLForms.HTML:Option.1B随即抽样HTMLCONTROLForms.HTML:Option.1C目标作业HTMLCONTROLForms.HTML:Option.1D公关管理正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.122.公共关系作为一种职业和学科，最早产生于______________HTMLCONTROLForms.HTML:Option.1A英国HTMLCONTROLForms.HTML:Option.1B美国HTMLCONTROLForms.HTML:Option.1C希腊HTMLCONTROLForms.HTML:Option.1D日本正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.123.以下哪项不是新闻稿常见的结构？HTMLCONTROLForms.HTML:Option.1A倒金字塔HTMLCONTROLForms.HTML:Option.1B顺时结构HTMLCONTROLForms.HTML:Option.1C并列结构HTMLCONTROLForms.HTML:Option.1D交叉结构正确答案:DHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.124.现代公共业的"前身"源于19世纪中叶的_________HTMLCONTROLForms.HTML:Option.1A欧洲三大工人运动HTMLCONTROLForms.HTML:Option.1B英国宪章宣言HTMLCONTROLForms.HTML:Option.1C法国大革命HTMLCONTROLForms.HTML:Option.1D美国报刊宣传运动正确答案:DHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.125.一个组织的形象蓝图首先来源于____HTMLCONTROLForms.HTML:Option.1A员工阶层HTMLCONTROLForms.HTML:Option.1B决策阶层HTMLCONTROLForms.HTML:Option.1C管理阶层HTMLCONTROLForms.HTML:Option.1D外部公众正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.126.口头语言交流的一般特点主要是：直接性、随时性、________、反应性、情感性、主观性。HTMLCONTROLForms.HTML:Option.1A双向性HTMLCONTROLForms.HTML:Option.1B表达性HTMLCONTROLForms.HTML:Option.1C唯一性HTMLCONTROLForms.HTML:Option.1D整体性正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.127.公众研究包括公众横向研究、公众纵向研究和______HTMLCONTROLForms.HTML:Option.1A问题导向研究HTMLCONTROLForms.HTML:Option.1B个体研究HTMLCONTROLForms.HTML:Option.1C调查研究正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.128.人脸上各部位动作构成的语言是__________HTMLCONTROLForms.HTML:Option.1A身势语言HTMLCONTROLForms.HTML:Option.1B角色语言HTMLCONTROLForms.HTML:Option.1C情态语言HTMLCONTROLForms.HTML:Option.1D距离语言正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.129.以输入信息为主，具有较强的研究性、参谋性的公关类型是__________HTMLCONTROLForms.HTML:Option.1A征询型公关HTMLCONTROLForms.HTML:Option.1B交际型公关HTMLCONTROLForms.HTML:Option.1C宣传型公关HTMLCONTROLForms.HTML:Option.1D社会活动型公关正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.130.美国学者_________被誉为现代公共关系之父。HTMLCONTROLForms.HTML:Option.1A爱德华·伯尼斯HTMLCONTROLForms.HTML:Option.1B艾伟·李HTMLCONTROLForms.HTML:Option.1C施拉姆HTMLCONTROLForms.HTML:Option.1D李普曼正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.131.______________由组织的成员组成的，承当着组织的角色，他们包括经理、雇员、多种类型的支持者。HTMLCONTROLForms.HTML:Option.1A外部公众HTMLCONTROLForms.HTML:Option.1B内部公众HTMLCONTROLForms.HTML:Option.1C目标公众HTMLCONTROLForms.HTML:Option.1D社会公众正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.132.以下表达哪项不属于同新闻媒介协调关系的诀窍。HTMLCONTROLForms.HTML:Option.1A主动传递组织信息，坦诚交流HTMLCONTROLForms.HTML:Option.1B尊重记者和新闻单位HTMLCONTROLForms.HTML:Option.1C新闻发布会等场合根据媒体、记者等级不同，明显安排不同等级的座次等招待规格。HTMLCONTROLForms.HTML:Option.1D指派专人负责，密切同新闻界的联系正确答案:CHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.133.职业社团和群众组织属于__________HTMLCONTROLForms.HTML:Option.1A公益性组织HTMLCONTROLForms.HTML:Option.1B互益性组织HTMLCONTROLForms.HTML:Option.1C营业性组织HTMLCONTROLForms.HTML:Option.1D效劳性组织正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.134.1923年，爱德华·伯尼斯出版了被称为公共关系理论开展史的“第一个里程碑〞的专著，它是_____HTMLCONTROLForms.HTML:Option.1A?公众舆论的形成?HTMLCONTROLForms.HTML:Option.1B?舆论?HTMLCONTROLForms.HTML:Option.1C?公共关系学?HTMLCONTROLForms.HTML:Option.1D?有效公共关系?正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.135.________指从消费者的感官、情感、思考、行动、关系五个体验战略模块出发，重新定义、设计营销的思考方式。此方式突破传统“理性消费者〞的假设、认为消费者消费时兼具理性与感性。消费者在消费前后的体验，才是研究消费者行为与企业品牌经营的关键。HTMLCONTROLForms.HTML:Option.1A公关营销HTMLCONTROLForms.HTML:Option.1B整合营销HTMLCONTROLForms.HTML:Option.1C情感营销HTMLCONTROLForms.HTML:Option.1D体验营销正确答案:DHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.136.以下四项相比，__________属于较为稳定，平安的一种公共关系状态。HTMLCONTROLForms.HTML:Option.1A高美誉度高知名度HTMLCONTROLForms.HTML:Option.1B高美誉度低知名度HTMLCONTROLForms.HTML:Option.1C低美誉度低知名度HTMLCONTROLForms.HTML:Option.1D低美誉度高知名度正确答案:BHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.137.希望工程的广告是属于以下哪类型的公关广告？HTMLCONTROLForms.HTML:Option.1A公益广告HTMLCONTROLForms.HTML:Option.1B响应广告HTMLCONTROLForms.HTML:Option.1C观念广告正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.138.公共关系是组织与社会环境之间的一种协调沟通机制，即运用各种协调、沟通的手段，为组织疏通渠道、开展关系、广交朋友，减少摩擦、调解冲突、化敌为友，成为组织运转的润滑剂、缓冲器，成为组织与各类公众交往的桥梁，为组织的生存、开展创造“人和〞的环境。这是公共关系的__________。HTMLCONTROLForms.HTML:Option.1A协调职能HTMLCONTROLForms.HTML:Option.1B提供效劳HTMLCONTROLForms.HTML:Option.1C宣传职能HTMLCONTROLForms.HTML:Option.1D收集信息正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.139.有位顾客因家里的空调质量问题，到当地消费者协会投诉，对于生产该空调的企业来说，这位顾客是___________HTMLCONTROLForms.HTML:Option.1A逆意公众HTMLCONTROLForms.HTML:Option.1B潜在公众HTMLCONTROLForms.HTML:Option.1C边缘公众HTMLCONTROLForms.HTML:Option.1D知晓公众正确答案:AHTMLCONTROLForms.HTML:Hidden.1单项选择题HTMLCONTROLForms.HTML:Hidden.140.通过全员的公关教育与培训，增强全员的公关意识，提高全员的公关行为的自觉性，加强整体的公关配合与协调，发动全员的公关努力，形成浓厚的组织公关气氛与公关文化，被称为__________HTMLCONTROLForms.HTML:Option.1A维系型公关HTMLCONTROLForms.HTML:Option.1B建设型公关HTMLCONTROLForms.HTML:Option.1C防御型公关HTMLCONTROLForms.HTML:Option.1D全员PR管理正确答案:DHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.141.根据关系的重要程度，将公众分为____和_____两类HTMLCONTROLForms.HTML:Checkbox.1A首要公众HTMLCONTROLForms.HTML:Checkbox.1B次要公众HTMLCONTROLForms.HTML:Checkbox.1C临时公众HTMLCONTROLForms.HTML:Checkbox.1D周期公众正确答案:ABHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.142.按不同的组织权力形式，组织公众又可区分为___________。HTMLCONTROLForms.HTML:Checkbox.1A社团型公众HTMLCONTROLForms.HTML:Checkbox.1B相关公众HTMLCONTROLForms.HTML:Checkbox.1C知晓公众HTMLCONTROLForms.HTML:Checkbox.1D行动公众HTMLCONTROLForms.HTML:Checkbox.1E公共权力型公众正确答案:AEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.143.公众的根本特征包括____________HTMLCONTROLForms.HTML:Checkbox.1A整体性HTMLCONTROLForms.HTML:Checkbox.1B共同性HTMLCONTROLForms.HTML:Checkbox.1C相关性HTMLCONTROLForms.HTML:Checkbox.1D多样性HTMLCONTROLForms.HTML:Checkbox.1E变化性正确答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.144.组织内设公共部门的特点是_________HTMLCONTROLForms.HTML:Checkbox.1A了解内情HTMLCONTROLForms.HTML:Checkbox.1B便于协调HTMLCONTROLForms.HTML:Checkbox.1C本钱较高HTMLCONTROLForms.HTML:Checkbox.1D效率较高HTMLCONTROLForms.HTML:Checkbox.1E难以做到客观公正正确答案:ABDEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.145.公共关系的观念包含以下哪些？HTMLCONTROLForms.HTML:Checkbox.1A形象观念HTMLCONTROLForms.HTML:Checkbox.1B公众观念HTMLCONTROLForms.HTML:Checkbox.1C传播观念HTMLCONTROLForms.HTML:Checkbox.1D协调观念HTMLCONTROLForms.HTML:Checkbox.1E互惠观念正确答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.146.公共关系的职责包括___________HTMLCONTROLForms.HTML:Checkbox.1A收集信息HTMLCONTROLForms.HTML:Checkbox.1B辅助决策HTMLCONTROLForms.HTML:Checkbox.1C传播推广HTMLCONTROLForms.HTML:Checkbox.1D沟通协调HTMLCONTROLForms.HTML:Checkbox.1E设备改良正确答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.147.随机抽样具体方法有__________HTMLCONTROLForms.HTML:Checkbox.1A间隔随机抽样HTMLCONTROLForms.HTML:Checkbox.1B分层随机抽样HTMLCONTROLForms.HTML:Checkbox.1C分区多级随机抽样HTMLCONTROLForms.HTML:Checkbox.1D配额抽样HTMLCONTROLForms.HTML:Checkbox.1E整群抽样正确答案:ABCEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.148.按公众对组织的态度和意向，可将公众区分为________、______和______三类。HTMLCONTROLForms.HTML:Checkbox.1A顺意公众HTMLCONTROLForms.HTML:Checkbox.1B外部公众HTMLCONTROLForms.HTML:Checkbox.1C逆意公众HTMLCONTROLForms.HTML:Checkbox.1D边缘公众正确答案:ACDHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.149.新闻舆论报道“量〞的分析包括__________HTMLCONTROLForms.HTML:Checkbox.1A统计报道总次数HTMLCONTROLForms.HTML:Checkbox.1B统计报道的篇幅HTMLCONTROLForms.HTML:Checkbox.1C统计播送、电视关于本组织报道的时数〔以分钟或秒计数〕HTMLCONTROLForms.HTML:Checkbox.1D统计报道本组织的各种媒介的总数量〔参与报道的媒介种类、数量〕HTMLCONTROLForms.HTML:Checkbox.1E统计关于本组织媒介新闻报导的涵盖面〔如参与报道的发行量和区域〕正确答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.150.公共关系在中国的开展是_______HTMLCONTROLForms.HTML:Checkbox.1A适应对外开放的需要HTMLCONTROLForms.HTML:Checkbox.1B适应体制改革的需要HTMLCONTROLForms.HTML:Checkbox.1C应市场经济开展的需要HTMLCONTROLForms.HTML:Checkbox.1D适应现代信息社会的需要HTMLCONTROLForms.HTML:Checkbox.1E适应社会稳定的需要正确答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.151.企业内部的公共关系机构看，公共关系人员可分为____、_____HTMLCONTROLForms.HTML:Checkbox.1A公共关系领导人员HTMLCONTROLForms.HTML:Checkbox.1B一般工作人员HTMLCONTROLForms.HTML:Checkbox.1C内部人员HTMLCONTROLForms.HTML:Checkbox.1D外部人员正确答案:ABHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.152.新闻报道“质〞的分析___________HTMLCONTROLForms.HTML:Checkbox.1A分析参与报道媒体的层次、重要性HTMLCONTROLForms.HTML:Checkbox.1B分析新闻媒介对本组织的新闻资料的使用方法HTMLCONTROLForms.HTML:Checkbox.1C分析各方面有关本组织报导的舆论反响程度HTMLCONTROLForms.HTML:Checkbox.1D统计关于本组织媒介新闻报导的涵盖面〔如参与报道的发行量和区域〕正确答案:ABCHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.153.公共关系产生开展的社会条件包括__________HTMLCONTROLForms.HTML:Checkbox.1A文化条件：由“理性〞转向“人性〞HTMLCONTROLForms.HTML:Checkbox.1B社会政治：民主政治代替专制政治HTMLCONTROLForms.HTML:Checkbox.1C经济条件：市场经济代替小农经HTMLCONTROLForms.HTML:Checkbox.1D物质根底：群众传播代替个体传播正确答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.154.公共关系公司的类型有___________HTMLCONTROLForms.HTML:Checkbox.1A专项业务效劳公司HTMLCONTROLForms.HTML:Checkbox.1B专门业务效劳公司HTMLCONTROLForms.HTML:Checkbox.1C综合效劳咨询公司HTMLCONTROLForms.HTML:Checkbox.1D公共关系委员会正确答案:ABCHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.155..影响公众的态度包括同时影响公众的______、______和______三个方面。HTMLCONTROLForms.HTML:Checkbox.1A认知因素HTMLCONTROLForms.HTML:Checkbox.1B情感因素HTMLCONTROLForms.HTML:Checkbox.1C意图因素HTMLCONTROLForms.HTML:Checkbox.1D行为因素正确答案:ABCHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.156.公关广告的类型包括_________HTMLCONTROLForms.HTML:Checkbox.1A形象广告HTMLCONTROLForms.HTML:Checkbox.1B公益广告HTMLCONTROLForms.HTML:Checkbox.1C观念广告HTMLCONTROLForms.HTML:Checkbox.1D响应广告正确答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.157.纵观公共关系的产生和开展史，可以大致划分为_____、____和____三个时期。HTMLCONTROLForms.HTML:Checkbox.1A孕育阶段HTMLCONTROLForms.HTML:Checkbox.1B职业化阶段HTMLCONTROLForms.HTML:Checkbox.1C学科化阶段HTMLCONTROLForms.HTML:Checkbox.1D社会化阶段HTMLCONTROLForms.HTML:Checkbox.1E舆论化阶段正确答案:ABCHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.158.组织内设公关机构可参考的模式有__________HTMLCONTROLForms.HTML:Checkbox.1A公共关系委员会HTMLCONTROLForms.HTML:Checkbox.1B部门隶属型HTMLCONTROLForms.HTML:Checkbox.1C部门并列型HTMLCONTROLForms.HTML:Checkbox.1D高层领导直属型正确答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.159.公共关系的根本原那么包括______HTMLCONTROLForms.HTML:Checkbox.1A以事实为依据HTMLCONTROLForms.HTML:Checkbox.1B以公众研究为根底HTMLCONTROLForms.HTML:Checkbox.1C以公众利益为出发点HTMLCONTROLForms.HTML:Checkbox.1D以科学为指导HTMLCONTROLForms.HTML:Checkbox.1E以领导决策为主正确答案:ABCDHTMLCONTROLForms.HTML:Hidden.1多项选择题HTMLCONTROLForms.HTML:Hidden.160.公共传播的过程分析,包括__________HTMLCONTROLForms.HTML:Checkbox.1A传播的控制分析HTMLCONTROLForms.HTML:Checkbox.1B传播的内容分析HTMLCONTROLForms.HTML:Checkbox.1C传播的媒介分析HTMLCONTROLForms.HTML:Checkbox.1D传播的对象分析HTMLCONTROLForms.HTML:Checkbox.1E传播的效果分析正确答案:ABCDEHTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.161.影响公众的态度包括同时影响公众的认知因素、情感因素和意图因素三个方面。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.162.公共关系可以制造舆论，通过团体压力导致公众产生从众心理，同时要防止公众产生逆反心理和抗拒行为。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.163.公关形象是组织在社会公众中获得的总体评价。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.164.开放式问卷便于定量分析，在民意测验中大量使用。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.165.在公共关系观念中，互惠观念表现为善于调解、平衡、统一不同的关系、不同的利益、不同的要素，努力在矛盾中寻求和谐。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.166.宣传型公关最具有时效性、主导性和人情味。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.167.公众是公共关系的对象。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.168.被誉为公关职业的先驱者，也是最早的公关理念倡导者、践行者是艾维·李。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.169.危机管理应该坚持“24小时〞，“绝对领导〞等原那么，有效行动，化解危机。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.170.与公共关系相关的概念中，人群关系是属于管理心理学、行为科学的范畴，主要指群体内部活动和组织管理过程中人与人、人与群体的关系；而人际关系是指个人在社会实践交往中形成的个人与个人之间的相互作用和相互影响。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.171.英国危机公关专家杰斯特提出的三T原那么是指：一是以我为主提供情况(Takeyourowntake)；二是提供全部情况(Takeitall)；三是尽快提供情况(Takeitfast)。这三个原那么强调的是主动、全面、快速，只有“以我为主〞，才能牢牢把握主动权，掌握信息发布的节奏，只有“全面〞才能给群众提供理性的分析判断根底，只有“快速〞才能在第一时间堵塞流言产生和传播的空间。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.172.PR是一种传播活动，又是一种经营管理活动。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.173.形象其本质是重视组织信誉。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.174.PR第一性，事实第二性。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.175.公共关系状态是公共关系活动的结果。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.176.晕轮效应即一种以偏概全、以点概面的片面知觉。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.177.公共关系中的关系泛指任何或所有的社会关系。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.178.公共关系广告就是推销企业产品或劳务的广告。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.179.公共关系的组织机构包括组织内设的公关职能部门、专业的公关公司和独立的公关社团组织。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.180.公共关系经过学科化阶段之后，进入了职业化阶段。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.181.公共关系一般人员包括调查分析、方案人员、传播人员、文秘人员、专门技术人员等。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.182.组织形象的地位测量，可以根据知名度和名誉度两项指标，知名度是美誉度的根底。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:对HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.183.按公众不同的开展阶段对组织的影响程度，可将公众区分为非公众、潜在公众、外部公众和内部公众四类。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.184.问卷设计的形式有多项选择、开放式和封闭式几种。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.185.专业公共关系公司通常较为客观和公正，运作本钱较低。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML:Hidden.1判断题HTMLCONTROLForms.HTML:Hidden.186.公共关系的行为主体是公众。HTMLCONTROLForms.HTML:Option.1正确HTMLCONTROLForms.HTML:Option.1错误正确答案:错HTMLCONTROLForms.HTML