国际商务管理智慧树知到课后章节答案2023年下中国海洋大学

国际商务管理智慧树知到课后章节答案2023年下中国海洋大学中国海洋大学

第一章测试

Themanagersofaglobalfirmneedtoinvestigatethe()riskstowhichtheyexposetheircompanyincertaincountries—andtheimplicationsofthoserisksfortheeconomicsuccessofthefirm.（）

答案:

political

WhichisNOTincludedinculturalglobalization?（）

答案:

Connotation

Whichofthefollowingisthemanifestationofanti-globalization?（）

答案:

Brexit

Whichofthefollowingcountrieshasthemosttop500companies?（）

答案:

China

ForeignExchangeRiskreferstothepossibilitythatchangesinmacroeconomicconditionswillnegativelyimpactacompanyorinvestment.

答案:

错

SmallandMediumEnterpriseshasresultedinintegrationofmarketsandproductionacrosscountries.

答案:

错

第二章测试

Whichofthefollowingsarestakeholders?

答案:

Suppliers;Employees;Managers;Customers

WhichcasereflectssustainabilitystrategiesforNATURE?（）

答案:

McDonald’sPracticesinWasteRecycling

Issuesof“（）”havecometotheforefrontasfirmsconsidertheirlong-termrelationshipswithhostcountries.

答案:

Sustainability

WhichofthefollowingworksisNOTasustainablestrategyforhuman?（）

答案:

Tomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.

ComparedwithCSR,Sharedvalueisnotcorporatesocialresponsibilityorphilanthropy—creatingsharedvalueisatthecoreofthebusinessstrategy.（）

答案:

对

TheUnitedNationsSustainableDevelopmentGoals(SDGs)promotedin2015representaglobalagendatoaddressthemostpressingchallengesfacingourworld.（）

答案:

对

第三章测试

Sarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?（）

答案:

Adjustmentphase

Whichofthefollowingtwocountriesbelongtothesameculturecluster?（）

答案:

AustraliaandUS

Aboutsocietalcultureandcorporateculture,whichofthefollowingstatementsisincorrect?（）

答案:

Corporateculturetendstobestrongerthansocietalculture.

Whichthefollowingcountryhavethehighestuncertaintyavoidance?（）

答案:

China

Culturalconflictsaredifficulttoresolveaspartiestotheconflicthavedifferentbeliefs.（）

答案:

对

Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.（）

答案:

错

第四章测试

Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?（）

答案:

Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.

Managerscancultivatetrustby（）

答案:

Developmutualbodingthroughregularsocializingandfriendlycontact.;Createaclearandcalculatedbasisformutualbenefit.;Improvepredictability

Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.（）

答案:

对

Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.（）

答案:

错

Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.（）

答案:

对

第五章测试

Whichstatementaboutconcessionsstageisincorrect?（）

答案:

Adaptyourdemandstotheothersidequickly.

A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedconcessioninreturn.（）

答案:

Concession

___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.（）

答案:

Risk-taking

ZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.（）

答案:

错

Respectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.（）

答案:

对

Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.（）

答案:

对

第六章测试

Whentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?

答案:

Undifferentiatedmarketing

L’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?（）

答案:

Differentiatedmarketing

Whichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?（）

答案:

Productsinthisstagearecalledstarproducts.

WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?（）

答案:

PremiumPricing

DiscriminationPricingisthepracticeofchargingdifferentpricestodifferentcustomersfortheidenticalgoodsorservicessoldbythesamesupplier.（）

答案:

对

Servicepublicrelationsreferstopublicrelationsactivitiesthatlistento,collect,sortoutandreflectthepublic’sopinionsontheenterpriseanditsproducts,andgiveappropriatetreatment.（）

答案:

错

第七章测试

Whichsingle-brandstrategydoesAppleuse?（）

答案:

Line-brandstrategy

WhichbrandstrategydoesProcter&Gambleadopt?（）

答案:

Multi-BrandStrategy

____hasbecomeanimportantnewtoolinbrandawarenessmarketing.（）

答案:

Socialmedia

Whichofthefollowingstatementsofbrandstrategyistrue?（）

答案:

Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.

Parallelco-brandingisastrategythatinvolveslinkingofmultiplebrandsfromdifferentcompaniesinordertocreateaproductindicativeoftheirindividualidentities.（）

答案:

错

Franchisingistheprocessofleasingatrademarkedorcopyrightedpropertyforuseinconnectionwithaproduct,service,orpromotion.

答案:

错

第八章测试

Nikehasopenedfactoriesinareaswithlowlaborcosts,likeVietnam,Indonesiaandsoon.Whichproactivereasondoesthecasereflect?（）

答案:

Resourceaccessandcostsaving

SimplotisthematerialsupplierofMcDonald’s.DuetoMcDonald’srequirements,ithadtofollowMcDonald’sexpansionandgoglobal.Whichreactivereasondoesthecasereflect?（）

答案:

Customerdemands

TaxpoliciesintheCaymanIslandshavestimulatedmanyenterprisestogoingglobal.Whichproactivereasondoesthecasereflect?（）

答案:

Incentive

TencentandNetEasecompetedwitheachotherforoverseasmarkets.Whichreactivereasondoesthecasereflect?（）

答案:

GlobalizationofCompetitors

Theavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.

答案:

对

WhichstatementaboutcharacteristicsofbornglobalisNOTcorrect?

答案:

Bornglobalcompanieshaveabundantfinancialandtangibleresources.

第九章测试

___isathree-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment(FDI).（）

答案:

TheOLImodel

BMWwillhavelowerproductioncostsifitaccessestotheU.S.marketcomparedtoGermany.Thecasecanbeexplainedby____inownershipadvantage.（）

答案:

Location

Coca-Colahasasecretrecipeandbrandrecognition,whichreflectsits____.（）

答案:

Ownership

TheCAGEdistanceidentifiescultural,administrative,geologicalandeconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.（）

答案:

错

TheOLIisafour-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment.（）

答案:

错

Internalizationadvantageincludesfactorsoflow-costlabor,rawmaterialslowertaxesandothertariffs,andawell-trainedlaborforceindifferentplaces.

答案:

错

第十章测试

Pfizerhalveditsdividendandraise$22billionindebttobuyrivalWyethfor$68billioninanacquisition.WhichtypeofM&Adoesthecasereflect?（）

答案:

Horizontalmergersandacquisitions

LegoStarWarsisaLegothemethatincorporatestheStarWarssagaandfranchise,whichisoneofourmostbelovedthemesever.Itisatypicalcaseof____innon-equityentrymode.

答案:

Licensing

Starbucksdoesn’tcultivatecoffeeandhasnoplantationsinwhichtheygrow,harvestandcurecoffeebeans.Theyoutsourceallthatworktofocusonservingtheircustomersacrosstheworld.Itisatypicalcaseof____innon-equityentrymode.

答案:

ManufacturingContract

AconversionfromthecurrentMandarinOrchardSingapore,HiltonSingaporeOrchardisownedbyOUECommercialREITandwillbemanagedbyHilton.Thecaseisthe____ofnon-equityentrymode.

答案:

ManagementContract

Googlehasalsooutsourcedtasksrelatedtosoftwaredevelopmenttoremoteindividualorcompaniesacrosstheworld,suchasRandstadandAerotek.Itisatypicalcaseof____innon-equityentrymode.

答案:

ServiceContr