国际市场营销英语课后选择题

19/19

一、选择题

Chapterone

YouareconcernedwithmanagingtheexchangebetweentheRedCrossanditsblooddonators.Whichofthefollowingcostswouldyouhavetobeconcernedabouttocreatetheidealexchange?D

ThetravelcostsincurredbydonatorsvisitingtheRedCrossblooddonationsites.

Thepersonalenergyandtimeexpendedbythedonator.

Theopportunitycostslostbynotengaginginsomeotheractivity.

Alloftheabovearemarketingcoststhatwouldbeofconcerntosomeonemanagingtheexchangesituation.

FredStone,theownerofNeanderthalProducts，Inc.isproduction-oriented.Ifyouwereinchargeofhismarketingoperations.whichofthefollowingstatementsmightyouuseasaguidingprincipleifyouwishtomeetMr.Stone'sdemand?D

“I'macustomerandeveryoneislikeme.Ibuyonprice;therefore,everyonedoes,aswell.”

“We needtobuythefastestproductionequipmentaspossibleto raise productivityand

keeppricesatthelowestpossiblelevel.”

“We producethebestwidgetsinthemarketplace.''

AlloftheabovewouldbeconsistentwithMr.Stone'sdemands.

Peter'scompanydoesanexcellentandefficientjobofchurningthousandsofNit-Pickersofftheassemblylineeveryday.Oneproblemwiththis___D___approachtomarketingisthefailuretoconsiderwhetherNit-Pickersalsomeettheneedsofthemarketplace.

A. customerorientation B. salesorientation

C. marketingorientation D. productionorientation

JackChen'scompanymarketsgolfclubpolish.Jackknowsthatbuyersmayconsidertheproductnonessential，andheassumesthatifhehiresateamofaggressive,persuasivesalespeople.buyerswillbuymoreofthepolish.Jackhasa__A___

A. salesorientation B. productionorientation

C. promotionorientation D. marketingorientation

E. customerorientation

Bethhasnoticedthelackofspecialtyrecyclingcentersinhercommunity,althoughlocalneighborhoodclubshaverepeatedlyaskedthecitytoprovidesuchcenters.Bethhasdecidedtobecomecertifiedinwastedisposalandhopestoopenabatteryandmotoroilrecyclingcenternextyear.Shehopestoincludetheinnovativeserviceofhomepickupanddeliveryofrecyclables.Thisbusinessphilosophysupportsa(n)__C___orientation.

A. production B. sales C. marketing D. enterprise

TheAjaxInsuranceCompanytellsitssalespeopletotrytoselllifeinsurancetoeveryonetheymeetorcontact.Incontrast,theFamilyShelterInsuranceCompanyconcentratesonspecialinsuranceplansdesignedforsingleparents.FamilyShelteris____C____

A. missingoutbynotconcentratingontheaveragecustomer

B. aselling-orientedcompany

C. recognizingthatdifferentcustomergroupshavedifferentneedsandwants

D. aimingatagoalofprofitthroughmaximumsalesvolume

WhichofthefollowingisNOTapartofthemarketingprocess?B

Understandingtheorganization'smission.

Developingperformanceappraisalsformarketingpersonnel.

Designingperformancemeasures.

Settingobjectives.

Determiningtargetmarkets.

ThemarketingmanagerforOilofOlay,askincareproduct,isworkingwithanadvertisingagencytodevelopanewTVcommercialtargetingteen-agers.Whichofthefollowingmarketingmixvariablesbestdescribesthisactivity?D

Product. B. Price.

C. Targetmarket. D. Promotion.

Tiantangisamineralwatermanufacturerthatdonates2centsofeachbottleofmineralwateritsellstotheHopeProject.Whichtypeoforientationthecompanyhas?E

Production.B. Sales.

C. Promotion. D. Marketing.

E. Societalmarketing.

Jackieisafoodsciencemajoratuniversityandhopestooperatethefamilyrestaurantaftergraduation.JackiehasbeenadvisedtolakeamarketingcourseintheSchoolofBusinessasanelective,butshethinksthiswouldbeawasteoftime.Youareherfriendandamarketingmajor.Youadvisethat ___D__

Jackiedeclareabusinessminorbecausesheneedsabackupcareer

morenutritionandgourmetcookingclasseshemostusefulforJackie

themainreasontotakemarketingbetoteachJackiehowtoadvertisetherestaurant

marketingknowledgehelpJackietounderstandhowshecansatisfyconsumers'needsandwants

WhichofthefollowingisNOTtrueaboutmarketing?B

Marketingisaprocess.

Marketingcaninvolveanynumberofparties.

Marketingcanbeusedforideas,goods.orservices.

Marketinginvolvesproducts,pricing,promotion,anddistribution.

Chapterthree

Whichofthefollowingorganizationsworksforasystemofforeignexchange? C

InternationalDevelopmentAssociation.

WorldTradeOrganization.

InternationalMonetaryFund.

AsianPacificEconomicCooperation.

EuropeanUnion.

WhichofthefollowingisNOTonethelargestindustryintheUnitedStates?A

A. Dentistry B. Manufacturing. C. Import-exporttrade.

D. Tourism. E. Agriculture.

Ifacompanyisgettingstartedforthefirsttimeinexporting,thequestionsshouldbeansweredexceptC.

whobuysourproduct?

whatneedoffunctiondoesourproductserve?

howtoimprovethevolumeofourproductselling?

whenisourproductpurchased?

whyisourproductpurchased?

ChangesinexchangeratesE.

occurveryinfrequently,ifatall

routinelyreinforcethestrengthoftheUSdollar

havelittleimpactoninternationalmarketingefforts

encouragetravelabroad

complicatetheexchangeofonenation'scurrencyforanother's

ThereasonforthedifficultyinforecastingforeignexchangeratesisA.

thereareamultitudeoffactorsandforcestodeterminerates.whicharenotquantifiable

exchangesystemiscomplicated

foreignexchangeratesaremainlyaffectedbyinflation

wedon'tknowhowtoadjusttooffsetpriceleveldifference

economicanalysisishardtomake

ThereareeconomicfactorsinfluencingcurrencyvalueinforeignexchangemarketsexceptB.

balanceofpayments

expectationsandopinionsofanalysts.traders.bankers,economists,andbusinesspeople

foreignexchangereserves

importanceofcurrencyinworldfinanceandtrade

domesticinflation

ThisagreementamongtheUnitedStates.Canada.andMexicoremovestraderestrictionsamongthemoveraperiodof14years.ItiscalledD.

A. GATT B. MERCOSUR C. The EU D. NAFTA

E. SOMEPAN

Exportingoccurswhenafirm A.

makesacontinuousefforttomarketitsproductstocustomersabroad

permitsaforeigncompanytoproduceanddistributeitsproducts

sharestherisks,costs,andmanagementofitsforeignoperationwithpartnerswhoarenationalsoftheforeigncountry

maintainsaseparatemarketingorsellingoperationinaforeigncountry

acquiresanexistingfirminaforeigncountry

Acompanythatbuysproductsfromdomesticproducersandresellsthemabroad.representingoneofseveralalternativemeansofaccessingforeigncustomers,isanB.

A. exportmanagementcompany B. exporttradingcompany

C. exportassistancecorporation D. exportfacilitationorganization

E. exporttitlecompany

ManufacturingormarketingfacilitiesownedbyadomesticfirmbutlocatedinaforeigncountryarecalledB.

A. foreignventuresB. internationaldirectinvestments

C. regularinvestmentsD. jointinvestments

E. globalventures

Chapterfour

IfIBMwasconcernedabouttheinterestrateitmustpayinthenextquartertoacquireneededfinancialresources,thisconcernwouldinvolveA.

A. amarketingenvironmentinput B. itsmarketingmix

C. itsmarketingapproach D. amarketingenvironmentoutput

ManymarketersviewpoliticalforcesasD.

A. easilyignored B. easilyinfluenced

C. simpletorecognize D. beyondtheircontrol

Whichoneofthefollowingstatementsaboutself-regulatoryprogramsisHALSH?D

Theyareusuallylessexpensivethangovernmentalones.

Theirguidelinesaregenerallymorerealisticandoperational.

Non-governmentaloneshaveneitherthetoolsnortheauthoritytoenforceguidelines.

Theguidelinesaregenerallystricterthangovernmentalones.

IftheKelloggCompanydecidestobuildanewcerealplantbecausethatitanticipatesthenextfiveyearswillbringlowunemploymentandincreasesinbuyingpower,itisforecastingaperiodofB.

A. depression B. prosperity C. recovery D. austerity E. recession

Whyaremarketersinterestedinthelevelofdisposableincome?D

Itaccuratelyrepresentsfuturebuyingpower.

Itincreasescurrentbuyingpower.

Itiswhatisleftaftertaxestobuyluxuries with.

Itisareadysourceofbuyingpower.

Itisessentialforforecastingfuturebusinesstrends.

What typeofcompetitivestructureexistswhen afirm productsaproductthathasnoclosesubstitutes?A

A.Monopoly. B.Oligopoly. C. Monopolisticcompetition.

D. Perfectcompetition. E.Mixedcompetition.

ProtectivetariffsareusedbycountriestoA.

raisetheretailpriceofimportedproductstomatchorexceed(hatofsimilardomesticproducts

raiserevenueforthecountryoforiginofforeignproducts

countertheeffectsofrevenuetariffsonthedomesticmarket

stabilizethepricesofimportedgoods

bansalesofcertaintypesofimportedproducts

AtraderestrictionthatlimitsthenumberofunitsofcertaingoodsthatcanenteracountryisknownasC.

A. anembargo B. atradelimit C.animportquota

D. anexchangelimit E. atradeligature

CompaqComputerscollectsinformationaboutpolitical,legal,regulatory,societal,economic,competitiveandtechnologicalforcesthatmayaffectitsmarketingactivities.ThisprocessiscalledB.

A. environmentalscanning B.surveyofenvironment

C. marketinginformationanalysis D.environmentalanalysis

Theperiodinthebusinesscycleinwhichthereisextremelyhighunemployment,lowwages,minimumtotaldisposableincome,andalackofconfidenceintheeconomybyconsumersisC.

A. recovery B.prosperity C.depression D.recession E. growth

Chapterfive

FirmsthattrulyadoptthemarketingconceptdevelopadistinctorganizationalculturebasedonasharedsetofbeliefsthatmakeCthepivotalpointofthefirm'sdecisionsaboutstrategyandoperations.

beatingcompetitors B. increasingmarketshare

C. customers'needs D. marketingimplementation E. marketingcontrol

WhichofthefollowingisNOTafactorintheattractivenessoftheUStoforeigninvestors? E

A. Highlevelsofdiscretionaryincome. B. Politicalstability.

C. Well-controlledeconomicproblems. D. Apositiveattitudetowardforeigninvestment.

E. Goodweather.

MoralphilosophiesB.

areconcernedwithmaximizingthegreatestgoodforthegreatestnumberofpeople

areprinciplesorrulesthatindividualsusetodeterminewhatisrightorwrong

focusontheintentionsassociatedwithaparticularbehaviorandontherightsoftheindividual

remainconsistentinbothworkandfamilysituations

EthicalformalismphilosophiesfocusonD.

therightsofconsumersandthegreatestgoodforsociety

situationalethicsandincreasingprofits

maximizingthegreatestgoodforthegreatestnumberofpeople

theintentionsassociatedwithaparticularbehaviorandtherightsoftheindividual

Dreferstothespecificdevelopment,pricing,promotion,anddistributionofproductsthatdonotharmtheenvironment.

A. Marketingethics B. Socialresponsibility

C. Environmentalmarketing D. Greenmarketing

Product-relatedethicalissuescanarisewhenmarketersD.

donotprovideconsumerswithenoughinformationabouthowaproductispriced

forceintermediariestobehaveinaspecificmanner

bribesalespeopletopushoneproduct over another

fail todiscloseinformationtoconsumersabouttherisksassociatedwithusingaproduct

manufactureaproductthatisverysimilartoacompetingproduct

WhichofthefollowingisNOToneofthefactorsthatinteracttodeterminetheethicaldecision-makingprocessinmarketing?B

A. Relationshipswithsuperiors. B. Lawsandregulations.

C. Opportunity. D. Individualfactors. E. Relationshipswithcoworkers.

Asanewemployee,Johnismostlikelytolooktowhichoneofthefollowingtolearntheethicalcultureofhisneworganization? E

A. Coworkers. B. Customercontactemployees.

C. Othernewemployees. D. Thelegaldepartment. E. Topmanagement.

Joanrecentlychangedemployerswithinthesameindustry.Atheroldcompany,employeesroutinelytookhomecompanypens,pencils,andnotepads,andtheyfrequentlymadepersonallong-distancecallsoncompanyphones.Joanobservesthatemployeesdonotengageinsuchpracticesathernewcompany.WhatJoanseescouldbestbedescribedasadifferenceinC.

A. significantothers B. profitobjectives C. corporateculture

D. legalclimate E. corporategoals

ThereasonculturalfactorsareachallengetoglobalmarketersisC.

differentculturesusuallymeandifferentbehaviors

culturalfactors are various

culturalfactors are hiddenfromview,difficulttolearn

marketersfailtograspallcultures

Chaptersix

Acompany'sstructuremustfacilitatetheprovisionofqualityproductsbyA.

Usingefficientsystemsandprocesses

thephysicalappearanceofitsfacilities

maintainingahighlevelofcleanlinessinitsplants

developingasteeporganizationalhierarchy

usingspecialsalespromotions

Afirmpacksaproductregistrationcardwitheachitemitshipseventhoughthewarrantyrequiresonlythatthecustomerretainthesalesslip.ThepurposeoftheregistrationcardistohelpthefirmD.

A. decreaseitsproduct’spricesensitivity B. encourageproducttrialbycustomers

C. promoteincreasedproductusage D. buildamarketingdatabase

E. encourageincreasedbuying

Electronicdatainterchange(EDI)involvesA.

computer-to-computerexchangesofinvoices.orders•andotherbusinessdocuments

extensiveuseofalargestaffofbuyerstocallonmanufacturers

theuseofthetelephoneormailtocommunicatewithsuppliers

lotsofface-to-facecontactbetweenbuyersandsellers

alossofabilitytogathermarketinginformation

ThefirststepinevaluatingthedesirabilityofinvestingindatabasesystemsistoC.

implementsuchasystemandseehowitworksout

changethefirm's;organizationalphilosophytoreflecttheuseofdatabasemarketing

identifyandcomparetheircostsandthebenefitstheycreate

examinewhatcompetitorsaredoing

waitawhileandseeifpricescomedown

Thestartingpointformarketingplanningistheorganization'sC.

A. productorservicemix B. majorcompetitor

C. marketingobjectives D. resourcebase E. technologicalcapacity

Oneofthereasonsmarketersconductresearchis：theycanbetterE.

createnewproceduresforstatisticalqualitycontrol

excusetheirmistakeswhennewproductsfail

understandthetechnologyusedintheirindustry

understandwhyemployeesarelateforwork

developeffectivemarketingstrategies

OnethingresearchersmustcarefullyavoidisC.

purchasingcomputerequipmentthatismorepowerfulthanisneeded

usingsoftwarethatcarriestoolowapricetag

confusingsymptomsofaproblemwiththeproblemitself

usingrandomprocessestopickagroupofpeopletointerview

usingstatisticaltoolsthataretoosophisticated

AnMISgathersinformationfromC.

A. onlysourceswithinthecompany'sindustry B. onlyinsidetheorganization

C. insideandoutsidetheorganization D. onlyoutsidetheorganization

E. non-financialsourcesonly

ExternalmarketingresearchdataincludeC.

A. salesforceactivityreports B. companysalesandexpenserecords

C. tradeassociationdata D. productperformancereviews

E. pastcompanyresearchprojects

SecondarydataE.

aremoreexpensiveperunitsampledthanprimary

areusuallyonmagnetictapewhichrequiressignificantconversion

aretheresultsofpersonalinterviewsandintercepts

comefromquestionnairesgiventopeoplewhoweremissedbyprimaryresearch

requirerelativelylittletimeandexpensetolocateanduse

Chapterseven

ThegroupofconsumersmostlikelytopurchaseaparticularproductcalledaE.

A. consumermarket B. pre-purchasemarket C. seller'smarket

D. buyer'smarket E. targetmarket

Theprocessofdividingthetotalmarketintoseveralsmaller,homogeneousgroupsiscalledB.

A. marketpenetration B. marketsegmentation C. marketmixing

D. marketdivision E. sortingoutthemarket

RedRyderIndustriesmarketsrodeoandequitation(horseriding)suppliesspecificallytowomen.ThisisanexampleofA.

A. marketsegmentation B. marketstratification

C. marketconcentration D. multi-gendermarketing

E. non-traditionalmarketing

Whichofthefollowingisanexampleofamarketertargetingasegmentthatmatchesitsmarketingcapabilities?D

hamburgerstandmarketingtoafifty-mileradiusarounditself.

LouisianaRuralElectricPowerCompanymarketingtotheentireMississippiValley.

SavannahHarborTugServicemarketingtoallmajorseaportsintheUnitedStates.

Procter&Gamblemarketingtofewerbutmorespecializedmarketsegments.

FerrariMotorsofferingaminivanintheUSmarket.

DemographicsegmentationincludesA.

anindividual’sstageinthefamilylifecycle

locationofaperson'sresidence

rateatwhichapersonusesaproduct

theindividual’slifestylepreferences

benefitssoughtbypeopleintheirpurchases

Product-relatedsegmentationinvolvessegmentingaconsumerpopulationbasedoncharacteristicsoftheirrelationshipstotheproduct.OneofthesesegmentingcharacteristicsisA.

brandloyaltytowardtheproduct

designandcoloroftheproduct

priceandmark-uppolicyofresellers

numberofyearstheproducthasbeenonthemarket

shelflifeoftheproduct

Thetaskinthesecondstageofthemarketsegmentationprocessistodevelopaprofileofthetypicalcustomerineachsegment.ThisprofilemayincludeinformationaboutC.

theprocessofforecastingourownmarketshareofthesegments

estimatingthecostsversusthebenefitsofaccessingeachsegment

typicalcustomers’geographiclocationsanddemographiccharacteristics

selectionofspecificmarketsegmentsbasedonthisanalysis

analysisofcompetitiveforcesineachsegmentandtheireffectonconsumerbehavior

AusefultooltohelpmarketersevaluatepotentialmarketsegmentsonthebasisoftheirrelevantcharacteristicsandtheirpotentialforsatisfyingbusinessobjectiveisC.

theforecastofprobablemarketsharetechnique

theidentificationofsegmentablemarketsprocess

targetmarketdecisionanalysis

typology

psychographicpatternsforglobalmarkets

ThestrategysometimesreferredtoasmassmarketingisalsoknownasE.

A. differentiatedmarketing B. concentratedmarketing

C. micromarketing D. macromarketing E. undifferentiatedmarketing

Costsofproduction,inventory,andpromotiongenerallyincreasewhenafirmpracticestheconceptofD.

A. strategicmarketing B. concentratedmarketing

C. psychographicmarketing D. differentiatedmarketing E. tacticalmarketing

Chaptereight

MarketingofbusinessproductstendstorelyheavilyonthestrategicelementofC.

Advertising

listpricesforuniqueitems

shortchannelsofdistribution

infrequentcustomerservicecontact

individualdecisionmaking

WhichofthefollowingisNOTtrueoftheadvantagesofindirectexporting? B

Limitedcommitmentandinvestmentrequired.

Localsellingsupportandservicesavailable.

Minimalrisk.

Noexportexperiencerequired.

Highdegreeofmarketdiversificationispossibleasthefirmutilizestheinternationalizationofanexperiencedexporter.

Candy-makersMarsandNestlehaveappliedtheirnamestolinesoficecream.TheseareexamplesofB.

lineextension

brandextension

brandlicensing

brandmark

Apartnershipinwhichtwoormorecompaniessharethework,costs,andrewardsofamajorprojectisD.

aforeignpartnership

atradeventure

reciprocalpartnership

ajointventure

cooperativeindustry

Thestrategycomponentsforafirm'smarketingmixintheinternationalmarket,justasinthedomesticmarket,are D .

product,packaging,andpromotionalmaterials

distribution,shipping,andtransportationlogistics

profitabilityandmarketshare

product,distribution,promotion,andprick

exchangeratesandtimedelaysintransportation

Asignificantadvantageofusingastandardizedstrategyforallofafirm'smarketsis A .

economicsofscalethatgrowoutoflargeproductionruns

theconsiderationthatisgivenlocaltastesandpreferences

customizedpromotionalmessagesforeachmarket

varietyinproductsandpromotions

theabilitytosatisfyvariedmarketsegments

WhenCoca-Colausesaglobalmarketingstrategythatincludesasingleproductandasinglemessage,theproduct/promotionstrategybeingemployedisC.

A. productadaptation B. promotionadaptation

C. straightextension D. productinvention E. dualadaptation

Onwhichofthefollowingdointernationalproduct/promotionstrategydecisionsNOTdepend? E

Needsofcustomersintheforeignmarket.

Competitiveconditionsintheforeignmarket.

Thenatureoftheproduct.

Thewayinwhichtheforeigncustomersareusedtobuying.

Thedistributionsysteminthedomesticmarket.

WhichofthefollowingisNOTafactorintheattractivenessoftheUStoforeigninvestors? E

Highlevelsofdiscretionaryincome.

Politicalstability.

Well-controlledeconomicproblems.

Apositiveattitudetowardforeigninvestment.

Goodweather.

ThetrendtowardforeignownershipofUScompaniesislikelytocontinueasforeignmultinationalfirmsseektoattaincontroloverD.

A. prices B. thesupplyofemployment

C. demandforallgoods D. distributionchannelsE. engineeringandtechnology

Chapternine

Smith'sFineFoodsisinvolvedinselectingandanalyzingatargetmarketanddevelopingamarketingmixtogainlong-runcompetitiveadvantages.Basedonthisexample,Smith’siscreatingaD.

A. corporatestrategy B. targetdesign

C. mixstrategy D. marketingstrategy E. marketingtactic

Inexaminingherfirm’srecentlycompletedmarketattractiveness-businesspositionmodel,JennaCookfindsthatthefirm'ssportsunglassesunitishighonbothdimensions.Whichoneofthefollowingstrategieswouldthisplacementdictate? A

A. Invest. B. Harvest. C. Divest. D. Maintain.

WhenSonyCorp.purchasedColumbiaPictures,itengagedinEbecauseitsnewproductswerenottechnologicallyrelatedtoitscurrentproducts.

A. productdevelopment B. marketdevelopment

C. concentricdiversification D. marketpenetration E. horizontaldiversification

SeagramCo.，whichmarketsalcoholicbeverages,acquiredMCA,whichproducesmoviesandtelevisionshowsandownspublishinghouses,themeparks,andmovietheatres.Whattypeofdiversifiedgrowthdoesthisacquisitionrepresent? A

A. Conglomeratediversification. B. Integrateddiversification.

C. Concentricdiversification. D. Verticaldiversification. E. Horizontaldiversification.

KraftpurchasedDuracellbatterydivisionandoperatesthisdivisionasaseparateprofitcentrewithinthefirm.Inthisexample,DuracellisaAofKraft.

A. strategicbusinessunit B. marketingunit

C. dependentunit D. corporateunit

ACissomethingthatanorganizationdocsextremelywell—sometimessowellthatitgivesacompanyanadvantageoveritscompetition.

A. competitiveadvantage B. sustainablecompetitiveadvantage

C. distinctivecompetency D. strategicvision

E.marketingopportunity

ACiscreatedwhenacompanymatchesitsdistinctivecompetencytotheopportunitiesithasdiscoveredinthemarket.

A. marketopportunity B. marketrequirement

C. competitiveadvantage D. strategicwindow

E. competitiveopportunity

Product-portfolioanalysisisbasedontheideathatC.

afirm'smarketshareandmarketattractivenessarefactorsforamarketingstrategy

afirmhasaprofitableimpactonmarketingstrategy

aproduct'smarketgrowthrateanditsrelativemarketshareareimportantdeterminantsofitsmarketingstrategy

aproduct'smarketgrowthrateandmarketattractivenessdeterminethemarketingstrategy

PhilipMorris'sstrategyofcuttingpricesonitsMarlborocigarettestoenlargeitsmarketshareintheincreasinglycompetitivetobaccoindustryisknownasA.

A. marketpenetration B. marketdevelopment

C. productdevelopment D. productpenetration

E. concentricintegration

ThepublishersofTheEconomistdevelopedacampaigntomarketthemagazinetouniversityandcollegestudentsstudyingbusinessandmanagementcourses.ThiswouldbestbereferredtoasastrategycenteringonC.

A. productdevelopment B. horizontaldiversification

C. marketdevelopment D. concentric diversification

E. conglomeratediversification

Chapterten

Cooperativestakeavarietyofforms,includingB.

insurancecompaniesandbanks

servicecooperativesandmarketingcooperatives

employeesandboardsofdirectors

bothcommonandpreferredshares

alloftheabove

CooperativesE.

A. lowercosts B. cangenerateasurplus

C. allowmembersonevoteeach D. canbepubliclytraded E. alloftheabove

StrategicalliancesC.

spreadtheownership,nottherisk

aredominatedbytheinstitutionalpartner,nottheprivatepartner

spreadriskandgivethepartnerssomethingtheydonothavewithintheirindividualorganizations

existbetweenasubsidiaryanditsparent,notbetweeninstitutionalsubsidiaries

areillegalinCanadabecauseoftheTaxAct

KeiretsuisthetermforE.

afull-linewholesalerinKorea

aproducer-customerdirectchannelinHongKong

sellingagentsandbrokersinJapan

verticalintegrationandasocialandeconomicbondbetweenproducersandintermediariesinJapan

averticalintegrationofaswellasasocialandeconomicbondbetweenproducersandintermediariesinJapan

OnecharacteristicofnetworksisA.

providesservices,jointpurchasingand/orcombinedmarketingefforts

involvestwoorasmallnumberofentities

ashorttomediumtolongtermrelationship

oftenusedbyindividualsorproprietors

membersareofteninthesameindustryandhaveacommoneconomicinterest

OneofthetypesofstrategicalliancesisC.

A. exporting B. licensing

C. franchising D. agriculturalco-ops

Whichmodeofentryintoaforeignmarketischaracterizedbyanorganizationallowingotherstoproduceanddistributeitsgoods? B

Exportingandimporting. B. Licensingandfranchising

C. Strategicalliance. D. Whollyownedsubsidiary.

GSP,whichcreateswin-winsituations,isaDthatleadstopartnershipsuccess.

A. strategy B. governance C. culture D. mission E. management

WhichofthefollowingisNOT