2022年自考专业(英语)旅游英语选读考试真题及答案5

2022年自考专业（英语）旅游英语选读考试真

题及答案

一、Multiplechoice(1X15=15)Directions:Beneatheachof

thefollowingsentences,therearefourchoicesmarkedA,B,Cand

D.Choosetheonethatbestcompletesthesentence.

1、Tourismisaofactivities,servicesandindustries.

A.composition

B.composedness

C.composite

D.comprehension

2、Masstourismistheproductofthe

A.late1950sandearly1960s

B.late1960sandearly1970s

C.late1970sandearly1980s

D.late1980sandearly1990s

3、WhatkindoforganizationisCNTA?

A.ItistheprimegovernmentagencyintheU.S.

B.ItisresponsibleforthegrowthoftourisminChina.

C.itisaglobalorganizationforinternationalaircarriers.

D.haimstopromotecivilaviationonaworldwidescale.

4、tourismusuallyhastheeffectofshiftingwealth

fromoneregiontoanother,andnotofcontributingtoactual

netgrowthintheGDPofacountry.

A.Outbound

B.Inbound

C.Domestic

D.International

5、Onlyinthecaseof,didindividualairlines

establishcitycentreofficestodealdirectwiththepublic.

A.Australia

B.Asia

C.Europe

D.NorthAmerica

6、Thefirsttaskofabrochureisto.

A.attractattention

B.presenttheimageofthetouragent

C.providedetailedinformation

D.persuadecustomerstopurchasetheproduct

7、Airtaxisareprivatelycharteredaircraftaccommodating

betweenpeople.

A.3to12

B.4to18

C.4to20

D.5to20

8、Themajorattractiveattributesoftheautomobileareall

thefollowingEXCEPT

A.controloftherouteandthestopsenroute

B.controlofdeparturetimes

C.Abilitytocarrybaggageandequipmenteasily

D.abilitytogetupandwalkaround

9、isthefatherofthemoderncommercialhotel

industry.

A.ThomasCook

B.KemmonsWilson

C.SamuelCunard

D.EllsworthStatler

10、Whichdepartmentmostclearlydemonstratestheold

hotelier，sfamoussaying:"Serviceisourmostimportant

product”?

A.Foodandbeverage

B.Sales

C.Marketing

D.Accounting

11、Theeconomiceffectsoftourismincludeallthefollowing

EXCEPT

A.theeffectsonincome

B.theeffectsonemployment

C.theeffectsonscenicspots

D.theeffectsofinvestment

12、Thesocioculturalimpactoftourismismostnoticeable

in.

A.thelesserdevelopedcountries

B.developingcountries

C.remoteregions

D.developedcountries

13、Perhapsthemostimmediatelyapparentformof

environmentpollutionbroughtbytourismisratherthan

physical.

A.psychological

B.ecologic

C.mental

D.aesthetic

14、occurswhenanindividualwantstosatisfyaneed.

A.Action

B.Motivation

C.Behavior

D.Awareness

15、Along-term,sustainabledevelopmentoftourismare

supportedbyallthefollowingEXCEPT.

A.adequateinfrastructure

B.largetourismcampaign

C.well-trainedhumanresource,

D.aggressivemarketingplan

二、Readingcomprehension(2X10=20)Directions:Readthe

followingpassagesandmakeyourproperchoices.

1>(1)AdvertisinginAmericaofferssomegreatadvantagesto

consumers.Forexample,inordertokeeppriceslowthroughmass

production,companiesmusthaveamassmarketfortheir

products.Massadvertisingcreatesmassmarkets.Producers

cannotaffordtodevelopnewproducts,putthemonthemarket

andwaitforcustomerstodiscoverthem.Thiswouldtaketoo

long,Demandforsomeproductsmustbecreated.Thisisdone

throughadvertising.Butadvertisingsometimesmakesit

difficultforconsumerstomakewisedecisions.Thefactisthat

whenpeopleareconstantlyfloodedwithmessagesthroughthe

massmediapersuadingthemtobayparticularproducts,many

respondbybuyingthem.Advertisingisdesignedtoinfluencean

individualtobuyaproduct.Sellersoftenstudyhumanbehavior

todiscoverwhatwillconvinceconsumerstobuyacertainitem.

Thisreasonforbuyingiscalledabuyingmotive.Buyingmotives

areusuallybrokendownintotwocategories:Rationaland

emotional.Rationalbuyingmotivesincludethedesiretosave

money,thedesireforcomfort,orthedesireforgood

workmanship.Emotionalbuyingmotivesincludebuyingoutof

fear,wantingtobeliked,andwantingtohavesomethingbetter

thanyourfriendshave.Emotionalappealsarefoundinmost

consumeradvertisingtoday.Certaincarspromisetomakethe

driverfeelyoungerandfreer.Shoespromisetomakethe

buyerswholelifespringier.Lifeinsurancepoliciespromise

totakethecareoutofliving.Mostconsumersbelievethatthey

arenoteasilyinfluencedbyemotionalappeals.However,

corporationsthatsellconsumerproductsobviouslythink

diffidentlyTheyspendmanymillionsofdollarseverydayon

radio,television,newspaperandmagazineadsthatusethese

appeals.Itcanbeinferredfromthepassagethatoneofthe

advantagesofadvertisingforconsumersisthat.

A.itcancreateabigdemandforconsumergoods

B.themassmarketcreatedbyitleadstolowprices

C.Producerscanintroducepewproductstoconsumers

D.ithelpsconsumersdiscovernewproducts

2、Consumerssometimesfinditdifficulttomakeasensible

decisionwhenbuyingaparticularproductbecause.

A.manyadvertisementsaretodifficultforthemtounderstand

B.theyareafraidtobetakeninbydishonestadvertisement

C.massadvertisingoffersthemarangeofgoodandcheap

products

D.theyareconfusedbythequantityofadvertisements

promotingit

3、Accordingtothepassage,atoothpasteadpromisingthat

peoplewhousetheproductwillmakealotoffiendsisan

exampleofanadthatappealsto.

A.rationalbuyingmotives

B.theconsumer'scommonsense

C.emotionalbuyingmotives

D.thedesireforagoodproduct

4、Thereasonwhycompaniesspendenormousamountsofmoney

onadvertisingisthat.

A.theybelievepeoplecanbeinfluencedtobuyacertain

product

B.ittakesalotofadvertisingtoconvincepeopletobuya

certainproduct

C.mostconsumersarenoteasilyinfluencedbyemotional

appeals

D.advertisingbasedonemotionalappealsareveryeffective

5、Thebesttitleforthispassagewouldbe.

A.Advertisingcancreatedemand

B.Theadvantagesofadvertising

C.Whateffectiveadvertisingcando

D.Theroleofadvertisinginsellingproducts

6、(2)Agriculturaltourismcanservetoeducateurban

touristsabouttheproblemsandchallengesfacingfarmers,says

AndyLewis,Grantcountycommunitydevelopmentagent.While

agricultureisvitaltoWisconsin,moreandmoreurbanfolkare

becomingisolatedfromtheindustry.Infact,Lewisnotes,

farmersarejustasinterestedintheeducationalaspectsof

agriculturaltoursastheyareinanyfinancialreturns.Farmers

feelthaturbanconsumersareoutoftouchwithfarming,Lewis

says.Iftouristscanbeeducatedonissuesthatconcernfarmers,

thosevisitscouldleadtopoliciesmorefavorableto

agriculture.Animalrightsandtheenvironmentareexamplesof

twoissuesthatconcernbothurbanconsumersandfarmers.Farm

tourscouldhelpconsumersgetthefarmersperspectiveonthese

issues,Lewisnotes.SeveralWisconsinfarmsalreadyoffersome

typeoflearningexperiencefortourist.However,most

agriculturaltourismenterprisescurrentlymarkettheir

businessesindependently,lendingtoalackofaconcerted

efforttopromoteagriculturaltourismasanindustry,Lewisis

conductingthestudywithJeanMurphy,assistantcommunity

developmentagent.Thispastfall,Murphyorganizedseveral

workshopswithsomeGreenandGrantCountyfarmers,local

businessleaders,andmotorcoachtouroperatorstodiscusshow

besttoorganizeandpatonfarmtours.Committeeswereformed

totookatthefollowingtoursiteevaluations,inventoryof

theareasresources,tourmarketing,andfamiliarizationof

tours.Thefourthcommitteeisorganizingtoursforpeoplesuch

astourbusguidesandlocalreporterstohelpbettereducate

themaboutagriculturaltourism.Farmtourscouldbecombined

withotheractivitiesintheareasuchastripastothe

Mississippi.Riverand/orvisitstohistoricaltownsor

landmarks,Lewissays.Theprojectwillhelpexposefarmersto

thetourismindustryandfarmvacationsasawaytopossibly

supplementincomes,headds.Whi1efarmfamiliesprobably

wouldn'tmakealotofmoneythroughfarmtours,theywould

becompensatedfortheirtime,saysLewis.Besides,farmers

couldcamadditionalincomethroughthesaleoffarmproducts,

crafts,andrecreationalactivities.Whichofthefollowingis

NOTthereasonwhyfarmersdevelopagriculturetours?

A.Togetfinancialincome

B.Toprovidebasiceducationopportunitiestovisitors

C.Toarousevisitors，concernoffarmers,problems.

D.Tolettheothersknowfarmers“challenges.

7、Whatisthecurrentproblemexistedintheagriculture

tourismdevelopmentaccordingtothepassage?

A.Over-development

B.Lessdevelopment

C.Developmentwithoutanycoordination

D.Developmentwithoutanycontrol

8、Whatarethetasksofagriculturetourismcommittee?

A.Toevaluatethetoursitesanddesignfamilytrips.

B.Toevaluatethelocalresourcesandreporttolocal

government

C.Todesignmarketingplanandtrainlocalfarmers,)

D.Toarrangeeducationaltoursfortourbusguidesandlocal

reporters.

9、Whatisthekeypurposeoffamiliarizationtrips?

A.Toeducatetourists.

B.Toeducatefarmers.)

C.Togetstaffintravelindustryfamiliarwiththenewtypes

oftourism

D.Togetallpotentialvisitorsfamiliarwithtourism

10、Howdofarmersgelpaid?

A.Mainlyfromvacationfarms.

B.Mainlyfromsalesoftourproducts

C.Mostlyfromgovernment

D.Partlyfromagriculturetourism.

三、Cloze(1X15=15)Directions:Choosetheonefromthegiven

A,B,CandDtocompletethepassageproperly.

1、Mostpropertiesnowhavecomputerizedreservationsystems

that_26_thebalancebetweenrooms_27_andreservation

requests.Themorningclerkandhisorhersupervisor,theguest

servicesmanager(orfrontofficemanger),monitorthisprocess

and_28_anyspecialreservationrequests.Inaproperty_29_

doesnothave.computerizedreservationsystem,theywill

blockthedaysreservation.Thecomputerprogramorprograms

that_30_thePMS(PropertyManagementSystem)prompttheclerk

tofollowanappropriatework_31_foreverytask.Forinstance,

whenaguestchocksintothehotel,theclerkindicates_32_

theguesthasareservationornot.Iftheguesthasreservation,

theclerkneedonlytypeinthenameandthecomputerwill_33_

thereservationand_34_printoutthenecessaryrecords.In

mostcases,theguestissimplyaskedto_35_hisorhername.

Iftheguestdoesnthaveareservationtheclerkgetsthe

necessa