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2022年7月全国普通高等学校招生统一考试
上海英语试卷
I.ListeningComprehension(第1-10题,每题1分;第11-20题,每题1.5分;共25分)
SectionA
Directions:InSectionAfyouwillheartenshortconversationsbetweentwospeakers.Attheend
ofeachconversation,aquestionWillbeaskedaboutwhatwassaid.Theconversationsandthe
questionswillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,read
thefourpossibleanswersonyourpaper;anddecidewhichoneisthebestanswertothequestion
youhaveheard.
1.A.AboxofcupcakesB.AsoupspoonC.ApacketofsugarD.Acupofcoffee
2.A.WorriedB.ExcitedC.InterestedD.Crazy
3.A.GivingawardstostudentsB.Buyingagiftforhisson
C.SellingnewtoystocustomersD.Interviewingtobecomeatraindriver
4.A.Sheshouldn,tgooutwithanotebook.
B.Sheshouldhavebeenmorecarefulandshecanonlyblameherself.
C.Sheshouldpayattentiontothenotebookonthebench.
D.Sheshouldn'ttakethelossofhernotebooktoheart.
5.A.TheirtravelplaninthecityB.Theirexhibitioninthegallery
C.Theirexperienceinthememorialhall.D.Theirjourneyinthecitymap
6.A.Sheisachessteacher.
B.Sheisindifferenttoherchessprogress.
C.Shesignedupforthechessgame.
D.Shehasn,ttouchedthechessboardforalongtime.
7.A.ThelightsettingsB.Thestagebackground
C.TheperformancestyleD.Thestoryline
8.A.Theopen-airmovieintheforestpark.
B.Theflowershowintheforestpark.
C.Theclosingperformanceofsportsmeeting.
D.Theopeningperformanceoftheforestpark.
9.A.Kateisasocialphobic(恐惧的)patient.
B.Kate,sdistinctpersonalityisnormal.
C.Kateoftenloseshertemperwithherclassmates.
D.Kate,sstrangepersonalityaffectsherdailylife.
10.A.Heneedstofixthebudgetofthehotel.
B.HemustgettoBeijingontime.
C.Hecanstayatherparents*house.
D.HewantstovisithisparentsinBeijing.
SectionB
Directions:InSectionB,youwillheartwopassagesandpassageorconversation,youwillbe
askedseveralquestionswillbereadtwice,butthequestionwillbespokenonlyonethefour
possibleanswersonyourpaperanddecidewhichoyouhaveheard.
Questions11through13arebasedonthefollowingpassage
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11.A.Aboutl,40θB.About3C.About1.900.D.About2
12.A.Ithasalonghistory.B.Ithasnotyetachievedcommercialsuccess.
C.Itonlysellsfruitatitsstall.D.Itstartedfromnothing.
13.A.ThesuccessstoryofKittenCoffee.B.ThehistoryofEverbrown.
C.Thesecretofbusinesssuccess.D.Theadvantagesofdiversifiedproducts.
Questions14through16arebasedonthefollowingpassage.
14.A.Itneedsscissorstobeopenedforuse.
B.Ithaslaunchedmorethan30products.
C.Itismaterial-efficientandenvironmentallyfriendly.
D.Itsreputationamongsellersisverypoor.
15.A.Ithasputforwardeffectiveinitiatives.
B.Ithasreachedthepeakofproductupgrading.
C.Ithasofferedawiderangeofproducts.
D.Ilonlyintroducestheproductthroughvideoclips.
16.A.Diversifieddesignofpackagingmaterials.
B.Workinghardtopromoteproductdevelopment.
C.Innovativeinitiativesofe-commercepioneers.
D.Anewwayofpackaging:that'sfrustration-free.
Questions17through20arebasedonthefollowingconversation.
17.A.Theman,stripinParisasanexchangestudent.
B.Theman'saccommodationinParisasanexchangestudent.
C.Theman'scourseplaninParsasanexchangestudent.
D.Theman,sdailydietinParisasanexchangestudent.
18.A.Thetalentapartmentoutsidetheschoolischeaper.
B.Thehostfamilyiswillingtoprovidehimwithaccommodation.
C.Theroommatehassharedanapartmentwithhim.
D.Theschooldoesn'thaveanon-campusdormitoryforexchangestudent.
19.A.Hemaywanttovisitfamousscenicspots.
B.Hemayhaveatightschedule.
C.Hemaywanthisfamilytoaccompanyhim.
D.Hemayneedachauffeurtotakehimtoschool.
20.A.Helikestofinishtheexperimentwithhisclassmates
B.Hewantstosplittherenttosavemoney.
C.Hehopestohavethesameschedulewithhisroommate.
D.Hejustwantstohitchhike(搭顺风车)toclass.
ILGrammarandVocabulary(每题1分;共20分)
SectionA
Directions:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentand
grammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformof
thegivenword;fortheotherblanks,useonewordthatbestfitseachblank.
HowtoStartaNewBusiness
Anentrepreneurisapersonwhocreates,launches,andbeginsanewbusiness,typicallyin
responsetoamarketdemandthathasnotbeenmetEntrepreneursareoftenimaginative,self
motivatedindividualswhodevelopfulltime,successful,andsustainablebusinesses.Successful
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entrepreneursfrequentlyhaverelevantinsights,expertise,andadvicetheymayofferaspiring
entrepreneurstoand(21)ontheirrespectivepaths.Interviewingentrepreneursmight
provideinsightintothestepstheytook(22)(achieve)success.Hereistheinterview
ofentrepreneurrelatedquestions,andyouwillfindmorepreparationsforit.
Question:Howwouldyoudescribeanentrepreneur?
Answer:Anindividualwhoestablishesandexpandstheiι*owncompanythroughinnovative
strategies(23)(know)asanentrepreneurDuringtheexpansionoftheircompanies:
Entrepreneursareresponsibleforseveralimportanttasksinadditiontocashgeneration.An
entrepreneurperceivesacommercialneedintheirsociety(24)(develop)anideafora
business,andthentakestheinitiativetostarttheirfirmSupposeabusinessideadoesnotcenteron
producingaproductthatfillsagapinthe(25)(exist)market.Inthatcase,itmost
oftencentersonapplyingtechnicaladvancementstosimplifytheprocessofobtainingaproductor
service.
Question:Howdoentrepreneursidentifybusinessprospects?
Answer:Entrepreneursroutinelyseekchancestoexpandorincreasetheircompanyrevenues.
Theydeterminewhichproducttoincludeandwhichmarkettoenter.Anentrepreneurshouldlisten
toprospectivecustomersandlookforchancestobuilditemsthatmeettheirdemands.An
entrepreneurcandetermine(26)otherbusinessesintheareaaredoingandhowthey
succeedbyconductingacompetitiveanalysis.Thistechniquemayinvolveconductingaphysical
surveyorreadingindustryspecificmaterialsConversationswithconsumersalsofacilitatethe
identificationoftheirfrustrationsandnegativeexperiences,(27)theymayuseto
enhanceafirm.
Question:Whatmakesanentrepreneursuccessful?
Answer:(28)anentrepreneur,youarebothyourmanagerandthemanagerof
others.Toachievesuccess,youmustpossessawiderangeofabilitiesAnentrepreneurmustbe
abletomanagepeople,abudget,operations,andincertaincases,investors.Itnecessitatesawork
style(29)(characterize)bymultitaskingandplanningforthefirm'sshortandlong
termgoals(30)successfulentrepreneurmustbeabletospendhistimewisely,regularly
analyzingandprioritizingprojectsbasedontheirrelevanceandsignificance.Itincludesengaging
inshortandlong-termplanning,economicforecasts,andmarketresearch.
SectionB
Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeused
onlyonce.Notethatthereisonewordmorethanyouneed.
A.pursuitsB.interestsC.comparableD.innovationE.scheduleEoptions
G.realizationH.routesI.subjectsJ.recipesK.motivated
CreativityIsaHumanQualityThatExistsinUS
Whenyouthinkaboutcreativity,itmightbehighlycreativepeoplelikeMozart,daVincior
Einsteinwhospringtomind.Theywereallconsideredtobe"Geniusesπfortheirsomewhatunique
talentsthatledtoglobal(31)intheirfields.Theirtypeofcreativityiswhat'sknownas"Big
Ccreativity"(orhistorical)andisnotverycommonineverydaylife.Notallofuscancreate
worksofartormusicorscientifictheoriesthatarenewtotheworld.
ButwhileWecan,tallbeMozart,daVinciorEinstein,manypeopledoenjoycreativeactivity
throughhobbiessuchaswatercolourpaintingorplayingthepiano.Andthesetypesof
(32)areoftenwhatpeoplethinkofwhenaskedwhatbeingcreativelookslike.Our
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finishedpiecesmaynotbe(33)withthelikesofthegreatmasters,butoftentheprocessis
therapeuticandtheendresultcanbeaestheticallypleasing.
Ontopofhobbiesand(34),WeallpossesscreativeattributesthatcanhelpasWe
solvelife,sproblemsandmakedecisions.Itisthistypeofcreativitythatenablesustoplan
different(35)togettothesamedestination,orhowtofitinatriptothesupermarket
whenour(36)looksfull.
Itmightnotsoundverycreative,butthisaspectofcreativityreliesonourabilityto
consider(37)andassesstheirsuitability,aswellashowtomakedecisionsbasedon
personalpriorexperienceorwhatwehavelearntformallyorinformally.Theseexamplesare
knownasuSmalICcreativity"or"personaleverydaycreativity.
WhileBigCcreativityisvaluedandcelebrated,ItisoftenSmallCcreativitythathas
allowedhumanstoflourishoverthousandsofyears.itsetsusapartfromotheranimalsanditis
alsothetypeofcreativitywhichcanbefosteredthroughoureducationsystemandbeyondintothe
workplace.
Traditionally,researchtellsusthatcreativityhasbeenlargelyassociatedwiththearts.Our
previousresearchhasshownthatteachersareoftenabletogiveexamplesofcreativeactivityin
arts(38),butfindithardertodosowhenaskedtodescribecreativityinsubjectssuchas
science.
Butthereisagrowing(39)thatopportunitiestobecreativearefoundacrossabroader
rangeofsubjects.Forinstance,engineeringprovidesopportunitiestobecreativethroughproblem
solvingandhistorygivestheopportunitytothinkcreativelyaboutwhyeventshappened,and
what(40)thoseinvolved.
III.ReadingComprehension
SectionA
Directions:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,
CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.
Afillerwordisanapparentlymeaninglessword,phraseorsoundthatmarksapauseor
hesitationinspeech.Alsoknownasapausefillerorhesitationform.Someofthecommonfiller
wordsinEnglishareum,uh,er,ah,like,okay,right,andyouknow.Althoughfillerwords"may
havefairlyminimalIeXiCal(词汇的)content,unoteslinguistBarbaraAFox"theycanplaya
strategicSyntaetiC(句法的)roleina(n)(41)conversation'1.Whatappearstobeafillerword
mayalsobeaholophrase(整句字)(42)thecontext."Heyhey,shh,shh,shh.Comeon.Be
sensitivetothefactthatotherpeoplearenotcomfortabletalkingaboutemotional(43).Um,
youknow,Iam.Γmfinewiththat,but...otherpeople11.
nModernlinguistsledbyLeonardBloomfieldin1933callthesehesitationforms1thesounds
ofstammering(uh),stuttering(Um,um),throat-clearing(ahem!),stalling(wellUm,thatis)
interjectedwhenthespeakerissearchingwordsor(44)forthenextthought.,,Youknow
thaty,knowisamongthemostcommonofthese(45)forms.Itsmeaningisnotthe
imperious"youunderstand'eventheoldinterrogatory“doyougetit"?Itisgivenas,andtakento
be,merelyafillerphrase,(46)tofillabeatintheflowofsound,notunlikelike,initsnew
senseof,like,afillerword.
Thesestaplesofmodemfillercommunication—Imean,y,know,like-canalsobeusedas
4tee-upwords'.Inoldtimes,pointerphrasesortee-upwordsweregetthiswouldyoubelieve?and
areyouready?The(47)oftheserib-nudgingphraseswas-areyouready-tomakethepoint,
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tofocusthelistenersattentiononwhatwastofollow.Ifthe(48)istoteeupapoint,we
shouldaccepty,knowanditsfriendsasamildly(49)spokenpunctuation,thearticulated
COIorɪ(冒号)thatsignalsςfocusonthis,...ifthepurposeistograbamomenttothink,weshould
allowourselvestowonder:Whyarefillerphrasesneededatall?What(50)thespeakerto
fillthemomentofsilencewithanysoundatall?
Whydosomepeoplefilltheairwithnon-wordsandsounds?Forsome,itisasignof
nervousness;theyfearsilenceandexperiencespeaker(51).RecentresearchatColumbia
Universitysuggestsanotherreason,Columbiapsychologistsguessedthatspeakersfillpauses
when(52)forthenextword.Toinvestigatethis(53),theycountedtheuseoffiller
wordsusedbylecturersinbiology,chemistry,andmathematics,wherethesubjectmatteruses
scientificdefinitionsthatlimitthevarietyofwordchoices(54)tothespeakerTheythen
comparedthenumberoffillerwordsusedbyteachersinEnglish,arthistory,andphilosophy,
wherethesubjectmatterisless(55)andmoreopentowordchoices.
41.A.undertakingB.discoveringC.dislikingD.unfolding
42.A.dependingonB.holdingupC.takingoverD.arrangingfor
43.A.appliancesBsubstancesC.disturbancesD.finances
44.A.onthecontraryB.atalossC.atdawnD.onnoaccount
45.A.perseveranceBxomplexityC.hesitationD.obligation
46.A.intendedB.attendedC.pretendedD.extended
47.A.interestB.experienceC.advantageD.random
48.A.architectureB.purposeC.completionD.function
49.A.annoyingB.strikingC.entertainingD.embaπassing
50.A.oppressesB.recyclesC.highlightsD.motivates
51.A.dangerB.anxietyC.figureD.sculpture
52.A.botheringB.inspectingC.searchingD.accomplishing
53.A.ideaB.chanceC.basisD.feedback
54.A.feasibleB.credibleC.considerableD.available
55.A.well-matchedB.well-definedC.well-bredD.well-perceived
SectionB
Directions:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsor
unfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosethe
onethatfitsbestaccordingtotheInfonnationgiveninthepassageyouhavejustread.
(A)
ContemporaryartistNickSmithcreatesPiXelated(像素化的)workswithhandplaced
colour-chips,synonymouswithcolourswatches(色块),cleverlycombiningtextandimageto
createinterestingandfascinatingcollaged(拼贴的)works.
WithapreviouscareerinInteriorDesignspanning11years,Nickreferenceshisconcept
designbackgroundthroughouthiswork,reworkingthedesignusinguniquecolourswatchesin
hand-madecollages,placinghisworkfirmlyinthefineartcategory.Fromhisfirstcollage
experimentbackin2011ofWarhol'sςMarilyn,,whenheassembledatesselEion(镶嵌技术)of
swatchesasachallenge,thiseventuallyinspiredhiscareerasanartistanddeterminedhisunique
styleheisnowknownfor.
Themulti-layeredelementofhiswork,whichmarriesimageandword,allowsNickto
explorecomplexart-historicalconcepts.Thetextemployedisoftennarrative,whichcanberead
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insequenceaddinganotherelementofintrigueandinteresttothework.Thisadditionalelementof
text,placedundertheemptyspaceofeachswatch,createseithercomplimentaryorsubversive
meanings.Nickdeliberatelyleavestheseword/imageconstructionsopentoviewerinterpretation,
sparkingnewdebatesandmeanings.
EachP-series,suchasPsychology2015,Purgatory2019,exploresComplicatedlyresearched
concepts,whicharealwaysthecrucialstartingpointforeachnewseriesofworkProducing
large-scaleworkstomicro-chipcollages,andmultipleselloutprinteditions,Nickcontinuesto
develophispopularandrecognizableart.
PSYCOLOURGYJanuary2015LaWrenCeAIkinGallery,London
Smith'sdebutsoloexhibitionwithLawrenceAlkinGalleryinSoho,London,launchedhis
uniquevisualreworkingofclassicpaintingsfromthe20thCenturycanon.Universallyknown
works,includingDavidHockney's.TheBiggerSplash,AndyWarhoΓs'SoupCans'andLeonardo
daVinci*,,MonnLisa,wereallrecast,creatingoriginalcollagesthatenquireideasofdepiction,
digitizationandrecognitionAselloutshow,withnumeroussuccessfulsubsequentprintreleases,
PsychologyforgedSmith'spathtoaplaceamongBritain'snotablecontemporaryartists.
PURGATORY-December2019Context,ArtMiami
Purgatoryisashiny,sticky,glossyexplorationofoursocietiesattitudeandapproachtoour
excess,addictionsanddesires.
ExcerptsfromDante'sPurgatoryarewoventhroughcolourfulworksdepictingpopular
covetableconsumables,creatingsymbolicrepresentationsofthesevensins,Danteexplore
possiblepenance(?忤'悔)forourearthlysufferinglendingtospiritualgrowth.Theresultsofthese
pairingsofferahumorous,nostalgicandsubversiveopportunitytoquestionourchoices,our
historyandourfuture.
56.WhatmadeNicklaunchhisartcareer?
A.Hisdeeploveoffascinatingcollagedworks
B.HisfirstcollageworkWarhol'sMarilyn
C.Thechallengeofpiecingatessellationofswatches
D.Thecollageexperimentdatingbackto2012.
57.WhichofthefollowingstatementsaboutthetextNickusesistrue
A.Histextcontainsconceptsofart.
B.Histextisusuallyillustrative.
C.Histextcanbereadsequentially
D.Histextelementsareverysimple
58.WhatdoweknowaboutPSYCOLOURGY?
A.ItopenedSmith'suniquevisualreinventionofclassic21th-centurypaintings
B.DavidHockney's*MonaLisa'hasbeenrecreatedbyLawrenceAlkinGallery
C.Theoriginalcollagesaffirmtheideasofdepiction,digitisationandrecognition.
D.ItopenedSmith'spathtobecomingoneofBritain'sleadingcontemporaryartists
59.Whatisthetopicofthispassage?
A.Someusefulwaystocreatecollagedworks
B.ThelifeofcontemporaryartistNickSmith.
C.InformationaboutPsychologyandPurgatory.
D.TheintroductiontoNickSmith,sworks
(B)
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ScientificMethod
Thescientificmethodusesaseriesofstepstoestablishfactsorcreateknowledge.The
overallprocessiswellestablished,butthespecifiesofeachstepmaychangedependingonwhatis
beingexaminedandwhoisperformingit.Thescientificmethodcanonlyanswerquestionsthat
canbeprovenordis-proventhroughtesting.
Makeanobservationoraskaquestion.Thefirststepistoobservesomethingthatyouwould
liketolearnaboutoraskaquestionthatyouwouldlikeanswered.Thesecanbespecificor
general.Someexampleswouldbe"Iobservethatourtotalavailablenetworkbandwidthdropsat
nooneveryweekday1'or,'HowcanWeincreaseourwebsiteregistrationnumbers?nTakingthetime
toestablishawell-definedquestionwillhelpyouinlatersteps.
Gatherbackgroundinformation.
Thisinvolvesdoingresearchintowhatisalreadyknownaboutthetopic.Thiscanalso
involvefindingifanyonehasalreadyaskedthesamequestion.
Createahypothesis.
Ahypothesisisanexplanationfortheobservationorquestion.Ifprovenlater,itcanbecome
afact.Someexampleswouldbe',Ouremployeeswatchingonlinevideosduringlunchisusing
ourinternetbandwidth"or"Ourwebsitevisitorsdon'tseeourregistrationform.
Createapredictionandperformatest.
Createatestablepredictionbasedonthehypothesis.Thetestshouldestablishanoticeable
changethatcanbemeasuredorobservedusingempiricalanalysis,itisalsoimportanttocontrol
forothervariablesduringthetest.SomeexampleswouldbenIfweblockvideo-sharingsites,our
availablebandwidthwillnotgodownsignificantlyduringlunchor"Ifwemakeourregistration
boxbigger,agreaterpercentageofvisitorswillregisterforourwebsitethanbeforethechange.
Analyzetheresultsanddrawaconclusion.
Usethemetricsestablishedbeforethetestseeiftheresultsmatchtheprediction.Forexample,
Afterblockingvideo-sharingsites,ourbandwidthutilizationonlywentdownby10%frombefore;
thisisnotenoughofachangeIobetheprimarycauseofthenetworkcongestionorAfter
increasingthesizeoftheregistrationbox,thepercentofsign-upswentfrom2%oftotalpage
viewsto5%,showingthatmakingtheboxlargerresultsinmoreregistrations.
Sharetheconclusionordecidewhatquestiontoasknext;Documenttheresultsofyour
experiment.
Bysharingtheresultswithothers,youalsoincreasethetotalbodyofknowledgeavailable.
Yourexperimentmayhavealsoledtootherquestions,orifyourhypothesisisdis-provenyoumay
needtocreateanewoneandtestthat.Forexample,Becauseuseractivityisnotthecauseof
excessivebandwidthuse,Wenowsuspectthatanautomatedprocessisrunningatnooneveryday.
60.WhatistheimportantroleOfcollectingbackgroundinformation?
A.Makefullpreparation[ortheresearchquestions
B.Understandtheknowledgeofexistingresearchresults
C.Provideevidencetorefutetheresearchconclusion.
D.Encourageresearcherstoreflectdeeplyontheirwork
61.Inwhichcasewoulditbenecessarytocreateanewhypothesisforretesting?
A.Theresearchhypothesishasbeenfullyproved
B.Theresearchresultsleadtootherrelatedissues
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C.Thescopeoftestdataneedstobeexpandedagain
D.Thebackgroundinvestigationisnotobjectiveenough
62.Whatcanweinferfromthispassage?
A.Creatingaquestionwillhelpyouinthefollowingstep
B.Collectinginformationincludesresearchonanunknownsubject
C.Thetestshouldestablishachangethatcannotbemeasuredeasily
D.YoumayneedtocreateaPeWhypothesisiftheoldoneisoverturned
(C)
Businessinnovationisanorganization'sprocessforintroducingnewideas,workflows
methodologies,servicesorproducts.LikeITinnovation,whichcallsforusingtechnologynew
waystocreateamoreefficientandagileorganization,businessinnovationshouldenablethe
achievementofgoalsacrosstheentireorganization,withsightssetonaccomplishingcore
businessaimsandinitiatives.Innovationoftenbeginswithideageneration,whereinideasare
narroweddownduringbrainstormingsessions,afterwhichleadersconsiderthebusinessviability,
feasibilityanddesirabilityofeachidea.existingproducts,servicesorprocesses;oritshouldsolve
aproblem;oritshouldreachnewcustomers.Recentexamplesofbusinessinnovationincludethe
introductionoftheDysonvacuumcleaner,whosecreatorandnamesakeJamesDysondeclaredin
advertisementsthathesetouttobuildabetterproductbyapplyingindustrialcyclonetechnologies
tothehouseholdappliance.
Thepurposeofthebusinessinnovationprocessistocreatevaluefortheorganization.That
valuecancomefromcreatingnewrevenueopportunitiesordrivingmorerevenuethroughexisting
channels:fromcreatingefficienciesthatsavetime,moneyorboth;orfromimprovementsto
productivityorperformance.Inshort,innovationshouldleadtohigherprofitsAdditionally,the
resultsofanorganization⅛innovationprocessshouldyieldacompetitiveadvantage;itshould
helptheorganizationtogrowandreach-or,betterstill,exceed-strategicobjectives.
Innovationandinventionarecloselylinked,butthetwotermsarenotinterchangeable.An
inventiontsanentirelynewcreationTheprocessofbusinessinnovationcanproduceaninvention,
butthetermisbroaderinscopeandincludestheapplicationofanexistingconceptorpracticeina
newway.orapplyingnewtechnologytoanexistingproductorprocesstoimproveuponit.To
betterunderstandthedifference,considerthis:Thetelephoneisaninvention,butthesmartphoneis
aninnovation.
Businessinnovationcanalsobeclassifiedaseitherrevolutionaryorevolutionary.
Revolutionarybusinessinnovationyieldsadrasticchangeinaproduct,service,process,etc.
whichoftendestroysorsupplantsanexistingbusinessmodelThisisalsoknownasradical
innovation.Evolutionaryorincrementalinnovationinvolvessmaller,morecontinuous
improvementsthat,whileimportant,arenotdrasticenoughtoshiftacompanyormarketintoa
newparadigm.Disruptiveinnovationisacategorythatemphasizesthedestructiveaspectof
revolutionaryinnovation:thistermappliestobusinessinnovationthatlendstothecreationofa
newmarketthatdisplacesanexistingoneor.similarly,asignificantupheavalinacategoryof
productsorservices.
Businessinnovation,likemostbusinessinitiatives,hitsbothbenefitsandrisks.Organizations
shouldrecognizeonthenegativetidethatthebushinessinnovationprocesscanbeacostly
undertakingthandoesnotalwaysproducearectumoninvestment(ROI);thatideasconsidered
likelytosucceedcouldstillfail;andthatstakeholderscouldfightthechangesrequiredtobe
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successful.Ontheotherhand,organizationsneedtoweighthoserisksagainstthebenefitsof
businessinnovation.
63.Whatdoestheunderlinedwordinthefirstparagraphmean?
A.PersuasibilityB.ScarcityC.GeneralityD.Practicability
64.Whatisthepurposeofbusinessinnovation?
A.Createvaluebenefitsfortheenteɪprise
B.Reformthemanagementstructureofenterprises
C.Encouragestafftomakemoreinventions
D.Upgradetheproductperformance
65Whichofthefollowingistrueaboutinnovationandinvention?
A.Theyareessentiallythesameconcept
B.Theycanreplaceeachotherinthecontext
C.Theycanbringhugecommercialbenefits
D.Theyarecloselyrelatedbuthavedifferentconceptualscopes
66.Whatisthemai
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