北京三元食品液态奶产品和品牌发展探索的开题报告

北京三元食品液态奶产品和品牌发展探索的开题报告IntroductionWiththedevelopmentofmodernsocietyandtheimprovementoflivingstandards,peoplepaymoreattentiontothequalityandsafetyoffood.Liquidmilkisacommonfoodproductandabasicnecessityinpeople'sdailylives.BeijingSanyuanFoodisawell-knownenterpriseinChina'sdairyindustry,andliquidmilkisoneofitscorebusinesses.Inrecentyears,BeijingSanyuanFoodhaslaunchedaseriesofliquidmilkproductstomeetthedifferentneedsofconsumers.Inthispaper,wewillexplorethedevelopmentofBeijingSanyuanFood'sliquidmilkproductsandbrand,andanalyzethecurrentsituationandproblemsofthecompany'sliquidmilkproducts.ResearchObjectives1.ToanalyzethecurrentsituationofBeijingSanyuanFood'sliquidmilkproducts.2.ToexplorethedevelopmenttrajectoryofBeijingSanyuanFood'sliquidmilkproducts.3.ToanalyzethesuccessfactorsofthebrandandproductsofBeijingSanyuanFood'sliquidmilk.4.TofindoutthechallengesandproblemsthebrandandproductsofBeijingSanyuanFood'sliquidmilkarefacing,andprovidetargetedsolutions.ResearchQuestions1.WhatisthecurrentsituationofBeijingSanyuanFood'sliquidmilkproducts,includingmarketshare,productportfolio,andconsumerpreferences?2.WhatarethekeysuccessfactorsofthebrandandproductsofBeijingSanyuanFood'sliquidmilk,includingproductquality,marketingstrategy,anddistributionstrategy?3.WhatarethechallengesandproblemsthebrandandproductsofBeijingSanyuanFood'sliquidmilkarefacing,includingcompetition,regulation,andsupplychainmanagement,andhowtoaddresstheseproblems?LiteratureReview1.ThedevelopmentofChina'sliquidmilkindustryWiththedevelopmentofChina'seconomyandtheimprovementoflivingstandards,thedemandfordairyproducts,especiallyliquidmilk,hasbeengrowingrapidly.TheliquidmilkindustryhasbecomeakeysectorinChina'sdairyindustry.ThedevelopmentofChina'sliquidmilkindustrycanbedividedintothreestages:theinitialstage,thegrowthstage,andthematurestage.Intheinitialstage,theindustrywasmainlyconcentratedintheeasternpartofChina,andtheproductioncapacityandsaleswererelativelylow.Inthegrowthstage,withthemarketdemandincreasing,theindustryexpandedtothecentralandwesternregions,andtheproductioncapacityandsalesincreasedsignificantly.Inthematurestage,theindustryhasenteredaperiodofsteadydevelopment,andthecompetitionhasbecomefierce(Zhang,2015).2.ThedevelopmentofBeijingSanyuanFoodBeijingSanyuanFoodwasestablishedin1954andisoneoftheearliestdairycompaniesinChina.BeijingSanyuanFoodhasdevelopedrapidlyinrecentyearsandhasbecomeoneofthemostimportantdairycompaniesinChina.Thecompanyhasawiderangeofproducts,includingliquidmilk,yogurt,milkpowder,andcheese.Inrecentyears,thecompanyhasfocusedonthedevelopmentofliquidmilkproductsandhaslaunchedaseriesofnewproductstomeetthedifferentneedsofconsumers(Wang,2018).MethodologyThisstudywillmainlyusedescriptiveresearchmethodsandcasestudyanalysis.DescriptiveresearchmethodswillbeusedtoanalyzethecurrentsituationandtrendsoftheliquidmilkindustryinChinaandthedevelopmentofBeijingSanyuanFood'sliquidmilkproducts.CasestudyanalysiswillbeusedtostudythesuccessfactorsofBeijingSanyuanFood'sbrandandproductsandthechallengesandproblemsitfaces.Datacollectionwillbemainlybasedonsecondarydata,includingacademicpapers,industryreports,andcompanydocuments.Primarydatawillalsobecollectedthroughinterviewsandsurveysofconsumersandindustryexperts.ExpectedResultsThisresearchwillprovideananalysisofthecurrentsituationanddevelopmenttrendsofChina'sliquidmilkindustryandthedevelopmenttrajectoryandsuccessfactorsofBeijingSanyuanFood'sliquidmilkproducts.Inaddition,thisresearchwillidentifythechallengesandproblemsthebrandandproductsofBeijingSanyuanFood'sliquidmilkarefacingandprovidetargetedsolutionstoaddresstheseproblems.TheresearchisexpectedtoprovidevaluableinsightsforthedevelopmentandinnovationofBeijingSanyuanFood'sliquidmilkproductsandcontributetothehealthyandsustainabledevelopmentofChina'sliquidmilkindustry.References:Wang,Y.(2018).ThedevelopmentstrategyofBeijingSanyuanFoodCo.,Ltd.basedontheanalysis