历史悠久的黄酒复兴之路在何方

名师精讲外刊历史悠久的黄酒，复兴之路在何方？CanChina'sOtherNationalDrinkMakeaComeback?名师精讲外刊黄酒是世界上最古老的酒类之一，源于中国，且唯中国有之，与啤酒、葡萄酒并称世界三大古酒。虽然如今制霸全国的是白酒，但其实黄酒也曾一度称得上中国的“国酒”。关于黄酒的兴盛和没落有什么有趣的故事？黄酒还有希望复兴吗？今天的外刊，我们一起走进黄酒的故事。课前问题1.“loosenone'stongue”是什么意思？2.文中表达“复兴”出现了哪些说法？导读名师精讲外刊CanChina'sOtherNationalDrinkMakeaComeback?名师精讲外刊Whentheautumnwindsbegintoblowandthenightsgetcold,itcanonlymeanonething:It'stimetobreakoutthehuangjiu.Literallymeaning"yellowwine,"huangjiuisanalcoholicdrinkthatistraditionallyservedwarm,makingittheperfectcompanionforcoldfallandwinternights.【基础解析】breakout(INFORMAL)打开并使用……【释】openandstartusingsomething【例】Itwastimetobreakoutthechampagne.是时候开瓶香槟了。精讲试听结束Huangjiumerchants,however,havelittletocelebratethesedays.TherewasatimewhenhuangjiuwasChina'sequivalenttoFrenchwine:Generalstoasteditinvictoryandpoetsusedittowarmtheirbelliesandloosentheirtongues.Butthat'sinthepast.【基础解析】toastv.为……干杯；向……祝酒

【释】Whenyou

toast

someoneorsomething,youdrinkatoasttothem.【例1】We

toasted

thehappycouple.我们为这对幸福的伉俪干杯。【例2】Wetoastedthesuccessofthenewcompany.我们为新公司的成功干杯。n.干杯；祝酒；敬酒【释】theactofagroupofpeoplewishingsbhappiness,success,etc.bydrinkingaglassofsth,especiallyalcohol,atthesametime【例】I'dliketoproposeatoasttothebrideandgroom.我提议为新娘新郎干杯。精讲试听结束Huangjiumerchants,however,havelittletocelebratethesedays.TherewasatimewhenhuangjiuwasChina'sequivalenttoFrenchwine:Generalstoasteditinvictoryandpoetsusedittowarmtheirbelliesandloosentheirtongues.Butthat'sinthepast.【基础解析】loosenone'stongue使（某人）说出，使（某人）讲实话【释】tomakesomeonespeakveryhonestly【例】Afewwhiskiesshouldloosenhistongue.几杯威士忌酒就能打开他的话匣子。AslateastheRepublicanperiod(1912-1949),huangjiuwasstillthedrinkofchoiceamongChina'selite,whilebaijuremainedthepreferenceofthoselessfortunate.ThestatusquoshiftedafterthefoundingofthePeople'sRepublicin1949.【基础解析】statusquo现状；原来的状况【释】thesituationasitisnow,orasitwasbeforearecentchange【例1】todefend/restorethestatusquo维持现状/恢复原来的状况【例2】conservativeswhowanttomaintainthestatusquo想维持现状的保守派Soon,baijiudisplacedhuangjiuonofficialbanquettablesandinunofficialbutnolessinfluentialgatheringsofthecountry'selite.Thedominanceofbaijiuonlygrewmoreentrenchedinthe1980s,asChina'seconomyrecoveredfromtheturmoiloftheprevioustwodecadesandconsumerdemandforalcoholicbeveragesboomedagain.Atthetime,businessdealswereoftensealedatthebanquettable,andbaijiubenefittedfromitsstatusasChina'sunofficialnationaldrinktobecomethepreferredbeverageforbanquetsnationwide.【基础解析】displacev.1)迫使……离开家园；迫使……迁徙；迫使……背井离乡【例】Mostoftheciviliansdisplacedbythewarwillbeunabletoreturntotheirhomes.许多因战乱而流离失所的百姓将无法重返家园。2)取代；代替；置换【例】Coalistobedisplacedbynaturalgasandnuclearpower.煤炭将让位于天然气和核能。Soon,baijiudisplacedhuangjiuonofficialbanquettablesandinunofficialbutnolessinfluentialgatheringsofthecountry'selite.Thedominanceofbaijiuonlygrewmoreentrenchedinthe1980s,asChina'seconomyrecoveredfromtheturmoiloftheprevioustwodecadesandconsumerdemandforalcoholicbeveragesboomedagain.Atthetime,businessdealswereoftensealedatthebanquettable,andbaijiubenefittedfromitsstatusasChina'sunofficialnationaldrinktobecomethepreferredbeverageforbanquetsnationwide.【基础解析】sealv.使成定局；确定【释】Tosealsomethingmeanstomakeitdefiniteorconfirmhowitisgoingtobe.【例1】McLarenareclosetosealingadealwithRenault.麦克拉伦即将与雷诺达成一笔交易。【例2】HisartisticcharacterwassealedbyhisexperiencesoftheFirstWorldWar.他在第一次世界大战中的经历奠定了他的艺术风格。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基础解析】carve/carveout开创（事业）；赢得（工作）【释】Ifyoucarveacareeroranicheforyourself,yousucceedingettingthecareerorthepositionthatyouwantbyyourownefforts.【例】Shehascarvedanicheforherselfasacomicactor.她作为喜剧演员已经闯出了一片天地。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基础解析】playup强调……的重要性；夸大；渲染【释】Ifyouplayupsomething,youemphasizeitandtrytomakepeoplebelievethatitisimportant.【例】Themediaplayeduptheprospectsforasettlement.媒体夸大了达成和解的可能性。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基础解析】bourgeoisadj.（马克思主义者所指的）资本主义的，资产阶级的【释】Marxistsusebourgeoiswhenreferringtothecapitalistsystemandtothesocialclassthatownsmostofthewealthinthatsystem.Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基础解析】nichev.1)壁龛；（山体）凹进的地方2)（产品的）商机；市场定位【例】Theyspottedanicheinthemarket,withnoseriouscompetition.他们看到市场上一个竞争不激烈的商机。3)舒适或称心的工作（或生活等）【例】Heeventuallyfoundhisnicheinsportsjournalism.最后他在体育新闻界找到了理想的工作。Inthefaceofrisingcompetitionfromsellersbothdomesticandforeign,thehuangjiuindustrystruggledtodefineitsownplaceonChinesetables.Peopledrankbaijiuatbanquets,beerathotpotrestaurantsorsportingevents,andredwineondates,butnoonehadparticularlystrongopinionsabouthuangjiu.Butnotallislost.ImaybebiasedbutIbelievethat,asChineseborninthe1990sand2000sbecomeincreasinglyinfluentialdriversofconsumption,there'sstillachanceforhuangjiutoreviveitsfortunes.【基础解析】fortunesv.时运；运势【释】Ifyoutalkaboutsomeone'sfortunesorthefortunesofsomething,youaretalkingabouttheextenttowhichtheyaredoingwellorbeingsuccessful.【例】Thecompanyhadtodosomethingtoreverseitsslidingfortunes.这个公司不得不采取一些措施扭转下滑的运势。First,manyyoungChinesearelosinginterestinthecountry'sheavydrinkingbanquetculture,atrendthatisalreadyforcingbaijiubrandstorethinktheirmarketingstrategies.Anotherpotentialsellingpointisthedrink'srichculturalhistory.AtatimewhenChineseconsumersareincreasi