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6UnitSale‘Buyone,getonefree.’s6UnitSale‘Buyone,getonef1
TheCainsisterssalesteamsalesmeetings
Heidi,asalesmanagerSalesTheCainsisterssalesteam2
Languagepoints243133635Vocabulary
1:BuyingandsellingListening:SellingReading:Thirstyforsuccess?Languagefocus1:Pastsimple
Skills:PresentingaproductCasestudy:Link-upLtdLanguagefocus2:Pasttimereferences
837Vocabulary
2:BuyingandsellingLanguagepoints243133635Voca3
6.1
listentothethreepeopletalkingabouttheproductstheybuyandwhentheybuythem.Completethechart.Youaregoingtolistentwice.
StartingupASpeakerProductPlaceHowoften1mailorder2online/internet3everyyearfoodeverythreemonthsonceaweekelectricalgoodsdepartmentstoresclothes6.1listentothethreepeopl4
KoreantraditionclothesstoreHugoBossclothesshopKoreantraditionclothessto5
MeatMarketOnsiteConveneStore
FastFoodFranchiseCafeMeatMarketOnsiteConvene6
Myfavoriteelectricalshop
Exteriorelectricalshop
Myfavoriteelectricalshop7
BWheredoyoubuytheproductsinExerciseA?Howoftendoyoubuythem?Usethewordsfromthebox.usuallyonceaweekattheweekendsometimeseverydayseldomrarelyoftenneverIbuyclothesinhighstreetstores.Iusuallybuythem
everymonth.Ibuyfoodinthesupermarket.Ioftenbuythemeveryday.Ibuyelectricalgoods
intheelectricalshop.Iusuallybuythemattheweekend.BWheredoyoubuytheproduc8
CWorkinpairs.Choosetwootherproductsyoubuy.Talkaboutwhereandhowoftendoyoubuythem.bicyclesSportscartoysCDsSelf-helpbookswatchescameracupluggagecomputerpenTelephoneCWorkinpairs.Choosetwoo9
Vocabulary1AReadtheDelfossalesleaflet.Findexpressionswhichmeanthefollowing:Therearesomegoodoffers.Thebuyerpaysonlyasmallamountofmoneyatthebeginning.Thebuyerpayssomemoneyeveryfourweeksforayear.Thereisnocostfortransportingthegoodstothebuyer.Itdoesn’tcostextratopayover12months.GreatdealsLowdepositMonthlypaymentsFreedeliveryInterest-freecreditVocabulary1AReadtheDelfos10
BReadthesentence.Doesabuyerorasellersaythem?WriteBorSineachbox.weoffergreatdeals.I’dliketoplaceanorder.Doyougiveaguarantee?I’dliketocompareprices.Arethegoodsinstock?Canyoupayadeposit?Wealwaysdeliverontime.CanImakemonthlypayments?SSSBBBBBBReadthesentence.Doesab11
C6.2Listentoaconversationbetweenabuyerandaseller.Underlinethecorrectanswers.WhichmodeldoesKarlwant?Howlongistheguarantee?Howmuchdepositisneededforlargeorders?Whatdoesthesellersayisalargerorder?Doestheselleralwayshavegoodsinstock?PS7/TX73years/2years15%/10%Over50units/Over25unitsYes/NoC6.2Listentoaconversatio12
ReadingBeforeyoureadthead,matchthesewordstotheirmeanings.AAmbitiousEnergeticenthusiasticactiveandabletoworkhardshowingalotofexcitementandinteresthavingastrongdesiretobesuccessfulBReadtheadquickly.Answerthesequestions.WhatsalaryisIBIoffering?DoesIBIprovideacompanycar?DoesIBIprovideacompanypension?Howcanyougetmoreinformation?YesYesTelephoneMelissaDavison0208320162130,000£
ReadingBeforeyoureadthea13
IBITHIRSTYFORSUCCESS?SALESREPRESENTIVE,IBILondonandsoutheastEngland£30,000+CAR+BENEFITSWearealargesoftdrinkscompanybasedinLondon.Lastyearweincreasedoursalesby15%andlaunchedseveralnewproducts.Atpresentweareexpandingoursalesforce,creatingopportunitiesthroughoutthecountryforexperiencedsalesrepresentatives.Oursalesrepresentativesmanagertheirownareasandhelpcustomerstopromoteourbrands.Theyshowcustomershowtoincreasesales.Theyadvisecustomersonequipment,advertisingandspecialpromotions.IBITHIRSTYFORSUCCESS?Londo14
Ifyouare:ambitiousenergeticenthusiasticandyouhave:CustomerserviceorsalesexperienceGoodcommunicationAcleandrivinglicenseWewouldliketomeetyou.Weoftenanexcellentsalary,anincentiveschemeandacompanypension.FormoreinformationtelephoneMelissaDavison02083201621Ifyouare:15
CNowreadtheadcarefully.Makeeachstatementtrueor
false.IBIsellssoftdrinks.LastyearIBIincreasedprofitsby15%.LastyearIBIintroducednewproducts.IBIisincreasingthenumberofpeopleinitssalesteam.IBIislookingforambitiouspeoplewithnosalesexperience.IBIwantsitsrepresentativestogiveadvicetocustomers.truetruetruetruefalsefalseCNowreadtheadcarefully.16
EMatchawordontheleftwithawordontherighttomakewordpartnershipsfromthead.IncreaseLaunchSalesCustomerIncentivecompanyProductsForceSchemePensionSalesserviceDwhatisimportantwhenworkingasasalesrepresentatives?
ConfidenceGoodcommunicationskillsEMatchawordontheleftwi17
FCompletethesesentenceswiththewordpartnershipsfromExerciseE.Retiredemployeesoftengeta(n)………….Promoteyourproductswellandyouwill………Peopleworkharderwhentheyreceivemoneyfroma(n)………….Answeringthetelephonequicklyisanexampleofgood……………..Whenacompanyexpands,itmayneedtoneedtoincreaseits….Competitivecompaniesmust…………..new…………..fromtimetotime.companypensionincreasesalesincreasesalescustomerservicesalesforcelaunchproductsFCompletethesesentenceswi18
Languagefocus1Weusethepastsimpletotalkaboutcompletedactionsinthepast.Lastyearweincreasedoursalesby15%.Weusuallyfromthepastsimplebyadding-dor–edtotheverb.Increase-increasedlaunch-launchedexport-exportedAbout150irregularverbsfromthepastsimpledifferently.Cost-costbe-was-weregrow-grewSpend-spentgive-gavego–wentForalistofthemostcommonirregularverbs:Buy-boughtcost-costknow-knewmake-madeMeet-metput-putsend-sentwrite-wroteLanguagefocus1Weusethep19
Completethesalesreport.Usethepastsimpleoftheverbsinbrackets.Reportonsalessaletrip-ChinaLastDecemberI…………..(visit)ourmajorcustomersfrombigdepartmentstoresinchina.On5thDecemberI…………(meet)MsCheninshanghai.We………..(send)her200brochuresinJune.On6thDecemberI…………(make)apresentationtoMsChen’ssalesstaffonourproductsand…………..(advise)themhowtodisplaythem.ThefollowingdayI………….(go)toBeijing,andouragent…(introduce)metoMsHan,thechiefbuyerofanewdepartmentstoreinthecapital.She……….(ask)metosendher500brochures.I………hersomesamplesofourproducts.I………(fly)backtoheadofficeinpairstothe9th.visitedmetsendmadeadvisedwentintroducedaskedgaveflewCompletethesalesreport.U20
VocabularyAPutthewordsformtheboxintothecorrectplaceintheDartleaflet.threediscountsavefreelimitedDartCarHireSpecialSummerPromotion……………..upto50%onselectedmodels……………..daysforthepriceoftwo……………..insuranceandunlimitedmileageExtra10%…………..untiltheendofJuneFora…………..periodonlySaveThreeFreediscountlimitedVocabularyAPutthewordsfor21
BMarkthesesentenceabouttheDartleaflettrueorfalse.Thebuyercangetsomedealsforhalfprice.Thebuyercanget33%moretimeforthesameprice.Thereisanextracostforinsurance.Thepriceischeaperifthebuyerisquick.Theofferisonlyforashorttime.truetruefalsetruetrueBMarkthesesentenceaboutt22
A6.3KevinWarrenisVicePresident,SalesandMarketing,ofCoca-CocaEnterprisesintheUK.Heisgivingsomeadvicetosalespeople.listentothefirstpartandcompletetheadvice.
Firstly,makesureyou……thesalescall.Secondly,beclearwhatyour….are.Thirdly,………………morethanyou………………Finally,aftermakingyoursale,………..……asquicklyaspossible.ListeningprepareforobjectiveslistentalkleaveA6.3KevinWarrenisVicePr23
B6.4Listentothesecondpartandanswerthesequestions.WhatmistakedoesKevinmention?Whatarethethreegoodthingsaboutworkinginsales?Whatarethetwobadthingsaboutworkinginsales?Somesalespeoplethinktheyknowwhatthecustomerwantsbuttheyarewrong.Theyshouldaskquestionstofindout.Yougetoutoftheoffice,makeyourowndecisionsandmeetlotsofdifferentpeople.Itcanbelonely,andsalespeopleareoftenthefirsttolosetheirjobsifjobsifbusinessisbad.B6.4Listentothesecondp24
Languagefocus2Underlinethecorrectwordstocompletethisarticle.AProfileMiguelPerezstudiedbusinessatSantiagodeCompostelaUniversityinSpainin/from1995to1998.During/Atthesummerholidays,heworkedpart-timeasasalesmanforLevi’s.Aftergraduatingin/onJuly1998,hewantedtocontinueinsales,soheworkedfor/atayearinthesalesdepartmentofhisfamily‘scompany.HedecidedtoimprovehisbusinessEnglish.In/AtSeptember1999,hewenttoLondontostudyforaDiplomainbusinesswithEnglish.During/Forthatyear,heworkedpar-timeforthestudents’Union.In/ForJuly2000,hebeganlookingforasalesjob.Sixmonthslater,hegotapermanentpositioninashippingcompany.However,ayearsince/ago,hechangedhisjobandjoinedFutureFinancialService.Henowworksinthesalesdepartment.Next/Lastmonthhewasvotedsalespersonoftheyear.Languagefocus2Underlineth25
BWriteanarticleaboutKevinWarren’scareerliketheoneabutMiguelPerez.BWriteanarticleaboutKevi26
Skills6.5atatradefair,adepartmentstorebuyertalkstoasalespersonaboutmicrowaveovens.Listenandcompletethechart.AModel:……………..Targetmarket:peoplewith………….kitchensColors:black,…………..,blue,……………..Featu
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