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ABOUTin2008asoneoftheearliestSocialMarketingABOUTin2008asoneoftheearliestSocialMarketing•byshiftingfocusfromjustcommunicationtobusinessandmarketing•COMMUNICATIONlistedpubliclyinNEEQinWEMAKEINTEGRATIONwepushfurtherincompletingReloadserviceandsolution•INSH&•7ARECHANGINGTHEWAYSOFARECHANGINGTHEWAYSOFTHEROLESOFSALESTHEROLESOFSALESMARKETING·MARKETING·BuildBrandBuildBrandAchieveBUsinessCreateSpreadMARKETING·E-ReloadisastrategiccreativedigitalagencywithReloadisastrategiccreativedigitalagencywith10years’experience,andhastwohubslocatedinShanghaiandBeijing.Reloadprovidesfullmarketingservices,includingbusinessstrategies,creativeideas,advertisingexecutionsandcommunicationstrategies.Wecreatemarketingassetsforbrands,andhelpbrandstofullydevelopandspreadtheirvalues.Byputtingourselvesintheirshoes,webridgebrandsandconsumerstogethertobettermeettheirneeds.DigitalMarketing&SalesStimulateintegrateddigitalmarketingperformanceforbrandsthroughstrategiccreativeE-Intoday'sdigitalbusinessenvironment,thelargeamountofdataownedbybrandsisonlyshownanddisplayedonasmallscale,butlosttheopportunityofusingtheIntoday'sdigitalbusinessenvironment,thelargeamountofdataownedbybrandsisonlyshownanddisplayedonasmallscale,butlosttheopportunityofusingthedatainsightstoeffectivelyguidethemarketingstrategyandbusinessstructure.BlueDothasbeenfocusedondataresearchandbusinessapplicationformanyyears.Withrichexperienceofdataaccumulationandanalysis,BlueDotownsastabledatacollectionsourceandanuniquedataanalysismodeltodeliveraclearperspectiveofmarketingstrategyandevenbusinessoperationmodel.DataBusinessMarketing&SalesDATA·CONSULTING·E-INFECTEffectivebrandcommunicationisnotjustaboutchoosingdifferentINFECTEffectivebrandcommunicationisnotjustaboutchoosingdifferentmediachannels,butmoreaboutthecommunicationstrategytopickandchooseaccurateplatformsandcontents,tomaximizethebrand’sinfluenceBrandContentTrafficMarketing&SalesCONTENT·TRAFFIC·E-E-Commerceisthefinalsteptocreatetherealeconomicvalueforthebrand.WithE-Commerceisthefinalsteptocreatetherealeconomicvalueforthebrand.WiththevarietymarketingmodesontheE-Commerceplatforms,thebrandsarefacinghugeopportunitywithastrongsenseofweaknessintherichandfastinformationenvironment.YUN+aimstohelpthebrandsbuildeffectivee-commercebusinessinteractionbytransformsimplemarketingtosales,andconnectsthebrandmarketingtothee-commerce.E-CommerceMarketing&SalesSTRATEGY·CREATIVE·OPERATION·E-ThekeyproblemfortheprogressiveThekeyproblemfortheprogressivebrandstofocusandsolveatthemomentistomakebetterusageofthe“newretailrevolution”foramoreimmersiveconsumptionexperience.Totheconsumers,thememorableexperiencesprovidedbythebrandhasbecameacombinationofmarketing,retail,technologyandexperience,tocreateafivesenseimmersiveexperience.NewRetailIntegrationMarketing&SalesEXPERIENCE·IMMERSE·O2O·NEWE-CLIENTF&PC&DAIRY&MOTHERSKINCARE&SPORTS&RETAIL&CLIENTF&PC&DAIRY&MOTHERSKINCARE&SPORTS&RETAIL&We’veparticipatesinadozenofdomesticandinternationalawards,andpocketednearly30awardstogetherwithourCorona/Lifebuy/Budweiser/Lynx/Nestle/TNF/We’veparticipatesinadozenofdomesticandinternationalawards,andpocketednearly30awardstogetherwithourCorona/Lifebuy/Budweiser/Lynx/Nestle/TNF/CLIENT’S2017QilingCreative2017EffieAwardsGreaterABInBevGlobalBestDigital--Corona“BuyCorona,OwntheBeach”WeAllLoveBeerThe5thMeihuaInnovationNestleGreaterChina2017PhoenixAdx-CCS“BitetoHappinessThe10thROI2017TigerRoarSPECIALThe5thTopDigitalInnovationTmallDataPioneer-CoronaECFlag2017ChinaContentMarketingThe12thChina“CreateForTencentCharityAward--“I’mdepression,not2017DigitalMediaANOurstoryANOurstoryiswetellacompleteSTORYOFINTEGRATION,effectively,andcreatively.THEESSENTIALIT’STHEESSENTIALIT’S“ALLOVERTHEBUTINTEGRATION-Callthemleftorrightbrain,frontendorbackend,emotionalorrational…INTEGRATIONONLYWORKSWHENBOTHWORK!INTEGRATION-Callthemleftorrightbrain,frontendorbackend,emotionalorrational…INTEGRATIONONLYWORKSWHENBOTHWORK!OURDELIVERINGIntegrationistheengine,wefuelitOURDELIVERINGIntegrationistheengine,wefuelitbycombiningthemostcreativeandeffectivebrainpower.WITHWITHALIGNEDWAY.ANDCONVERTEDDELIVERINGOURSERVICE&DELIVERINGOURSERVICE&ManagementMediaECStrategicBU1ManagementMediaECStrategicBU1BU2BUATLsteamDigital&SocialProjectBasedBUOUROURCASEINTEGRATION：BUD2018TheChineseNewYearisanimportantoccasionforbeerdrinking,WiththerapiddevelopmentofChinesesociety,thegapbetweentheyoungandtheelderlybecameasocialphenomenon.Budweiserencouragesyoungconsumersto'unleashthetrueself’,HoweverCASEINTEGRATION：BUD2018TheChineseNewYearisanimportantoccasionforbeerdrinking,WiththerapiddevelopmentofChinesesociety,thegapbetweentheyoungandtheelderlybecameasocialphenomenon.Budweiserencouragesyoungconsumersto'unleashthetrueself’,HowevertheconceptwasisolatedinafamilyreunificationmoodoftheChineseNewYear's.Chineseyoungpeoplealwaysthoughtthatparentsdon'tunderstandthemselves,becauseofthedifferencesinlivingenvironmentandvalues.Sotheydidn'twanttoshowtherealselfinfrontoftheirparents.Therefore,manyyoungpeopleblocktheirparents'WeChatcircleoffriends,orchoosetoseeingroups.IntegrationofWetriggeredadiscussionwithyoungpeopleabout"parentswhohadbeenblockedbyusonWeChataretherealoneswhosupportustobeourselves!”Thenwecreatea360effectindigital,socialandECplatforms,includeofCelebrityactivity,Innovationtechbundle,andTencent'ssocialjointreport.CASEINTEGRATION：BUD2018CASEINTEGRATION：BUD2018CAMPAIGNBUZZVIDEOCASECASETheOutdoorsportsisnotanoptimalchoiceforChineseconsumers.Indoorsportsandnightrunningarestillthemainstreamofurbanwhite-collarsports.TheNorthFaceisstressedwhilefacingtheboomingChinesesportinggoodsmarket,asanoutdoorsportsbrand.Chineseconsumersarenotsatisfiedwiththemovementofindoorfitnessandnightrunningway,Theywanttogetclosertonatureduringthemovement.Itisalsodesirethatthatmotioncanbemorechallenging,andinteractionbecomemorepleasant.IntegratedWefirstupgradedthe"outdoorand"sportstagonTheNorthFace,andcreatedanewoutdoorsportslifestyle:Thenshowthechallengesfuns,storiesandpositiveattitudesthroughtheintegratedmarketingof360degrees.Ithasarousedtheresonanceandparticipationofyoungurbanactivists.CASEUGCCASEUGCSerieshikingInnovative#野练INTEGRATEDalivefriend'sOutdoorsportscolumnflowinfriendOutdoorsportCASECASECAMPAIGNALLSALESPRCASECREATIVE：CORONA2017CASECREATIVE：CORONA2017Nowadays,peopletendtospendaquarteroftheirwakinghoursonphoneswhichconnectthemtotheworldbutdisconnectthemfrompeopletheyarephysicallywithduringagathering.Thereforewewantedtocreate’LiveInTheMoment’experiencewithfriendsduringthisChineseNewYear.TheWewantedpeopletoreconnectandhaveatrulyenjoyablegatheringbydisconnectingfromtheirdailytechnologicalinvasion-themobilephone.CreativeTherefore,wecreateasocialentertainmentengagementthroughthemobileplatformwhereuserscanputdowntheirphonesand‘LiveInTheMoment’withfriendsagain.Wedesignedamultiple-screeninteractivesocialexperiencethatgivesusersthechancetousetheirphonestocollaboratewitheachotherandplaymusicfromaselectionof10musicalinstruments,therebycreatingtheconceptofplayingasongtogetherasaband.CASECREATIVE：CORONACASECREATIVE：CORONA2017CAMPAIGNIthasaccumulatedover52millionsocialimpressionswith37,682engagementsinlessthan3weeks.PURCHASEThisWeChatsocialengagementencouragedsalestremendouslyby12timescomparedtolastyear.IthaswondomesticgoldandsilverawardsincludingROI,Effieawards,goldenKylinawardsandDigitalTop.AndnominationsfortheLIAawardsCASEE-COMMERCE：OMOCASEE-COMMERCE：OMOXTheIntermsofthewholelaundrymarket,Manytraditionalbrandremainastheimpressionof"stale","younginsufficiently",etc.,forChineseyoungwomen.Thosebrandevenbelabeled"previousgenerationstobuy"and"mothergradeproduct"labelbyyoungwomen.Thechallengeofbusyworkandthefearsofgettingdirtystopsyoungwomenfromexploringthebeautyofacitywheretheylive.Thememoryofthecityisonlyaboutworkandpressurenotlifeexperience.IntegratedE-commerceWehavelaunchedafastandeffectivee-commercemarketingcampaign,whichcrossoverwithMobike,ayoungSharedcyclebrand.ThroughtheOnlinetoOfflineeventnamed"glownightride".Omoexplorethenightviewofthecitywithyoungwomeninthecityandexplorethewebcelebrityrestaurant.FlagshipstoreofJDastheactivitycenter,thoughinteractivemethodssuchasinteractive,redenvelope,livebroadcast,etc.activetheyoungconsumerfromthecommunitysuchasMobike,Yizhibo,Xiaomi.CASEE-COMMERCE：OMOCASEE-COMMERCE：OMOXSAME-DAYSALESNEWPRODUCTSALESDEPUTYBRANDCASEEXPERIENCECASEEXPERIENCETheThethemeofthe2018taobaocreationfestivalis"奇市西湖”,Itwasfirstorganizeoutdoors,addressonthatwestlakecoastPeoplecanenjoythebeautifulsceneryofthewestlakeinadditiontogoingtothemarket.Fieldwithmorethan200merchantsgatheredisthehighestpriorityoftheyearflashshop.HowtocreateaSpritebooth,thatattractattentionthroughinteraction,becomethefocusofthisYoungpeopleliketopursuenewexperiences.Sectionofcreationforthemisblackscienceandtechnology,subculture,andcreativityofparty.Themoresurpriseexperienceforthematthesceneofthebrand,themoreabletocapturetheirRefreshingConsumerWeusedhigh-techinteractiveformsincludingartificialintelligence,facerecognition,etc.Letaconsumerchatwiththatvirtualstore,AndusefacesweeptopayforaglassofspeciallymadeSprite.CASEEXPERIENCEOCCUPIESCASEEXPERIENCEOCCUPIES1.98KOLVIDEOSOCIALCASECRM&CASECRM&TheTraditionalCRMisbuiltaroundtextmessages,emailsorsalesleadsonly,ItdoesnotapplytosocializedmarketingenvironmentswhereWeChatistheprimarycommunicationchannel.SiemensChinaisexposedtooperatingfrommorethantwolines,9differentdivisions,13businessareas,almostmillionsfanswhohavedifferentpreferences,whichisurgenttosatisfythatindividualneedoffansbyrefineoperation,Atthesametimeimprovecommunicationeffectandbusinessconversioneffect.DigitalIntelligenceWeleverageSaasplatformAccuratecalculationofuserportraitsthroughbigdata,andmatcheachfandatawiththedatacenterofSiemens.Throughthemonitoringcodetoobtaincomprehensiveuserbehaviordata,Including:User'sbrowsingandinteractiononH5page,Concernforthebusiness,WheretoscanaQRcodeetc,.Makeeachuseralivingdigitalidentityandgroupuserswithcommonfeaturesandvaluestoenhancethepersonalizationandefficiencyofmarketing.CASECRM&CASECRM&READINGCONVERSIONRATES300%-POTENTIALSALESLEADSPhase1:WARM“父母Phase1:WARM“父母是你的圈外人吗Status:WARMUP:社会数据调研引出‘屏蔽父母’Status:WARMUP:社会数据调研引出‘屏蔽父母’◆◆◆◆研究方法：线上定量问卷目标人群：聚焦TA:子女人群：18-45岁母人群：46岁及以上组别设计与样本量：超过N=3000份有效样本，其中子女N=1700，父母2017如何如何让故事引起广泛的社会讨论？我们决定将“内容”广告——它作为中国顶级官方媒体，深具舆论影响力，同时具有强大的网络媒体矩阵。广告中蕴含的TURETENSIONPhase2:KICKOFF“做Phase2:KICKOFF“做自己必须屏蔽父母吗朋友圈广2018朋友圈广20188pmJan.25-Phase3:Phase3:百威电影首 ROUGH Time:Location:百威电影首 ROUGH Time:Location:北京万达国际影城IMAX(CBD店)KOLcomponents:Tencentvip讲解腾讯社交效果广告部创意媒体实验室首席消费者洞察专家Shareonstage:3KOLsAttendance:20KOLswith2018Phase4:CONTINUETOBUILDPhase4:CONTINUETOBUILDUP“感谢父母，让我做自己概TNF概TNF再造徒步整合融合科技感和动感效果的视频展现，15360度全景互动H5KOL用科技触发用科技触发你的徒步欲37,6822