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Pepsico

主演：女一号：周赛男女二号：徐洁男一号：张雪男二号：张长东1/20ContentHistoryBriefintroductionProductsCoreValue12342/20PepsiCoInc.isanAmericanmultinationalfoodandbeverage(饮料)corporationheadquarteredinPurchase,NewYork,UnitedStates.PepsiCo

ranked1onCoreBrand'slistoftheMostRespected

Companies.PepsiCo

ranked37amongtheTop50companiesonFortune'sWorld'sMostAdmiredCompanieslist.

PepsiCo

alsoranked137onFortune's.

3/20History4/20Development:In1893,thefirstPepsi-ColadrinkwasformulatedbyCalebBradham,HecreatedthePepsi-ColaCompanyin1902.In1950,Pepsifocusedonsupermarkettake-homesales.Moreover,Pepsiintroducedthefirst24-ouncebottleforfamilyuseandlaunchedseveralsuccessfuladvertisingsalescampaigns.Salesgrewover300percentfrom1950-58.Intheearly1960s,

Pepsi-Cola'sproductlinesexpandedwiththecreationofDietPepsiandpurchaseofMountainDew.5/20Development:

In1965,thePepsi-ColaCompanymergedwithFrito-Lay,Inc.tobecome

PepsiCo,Inc..Betweenthe1960sand1970s,theunitsalesandprofitsofPepsiincreasedfasterthanCoca-Cola’s.In1975,PepsihadgainedmarketshareleadershipinU.S.foodstoresales,beatingCokeforthefirsttime.Betweenthelate-1970sandthemid-1990s,PepsiCoexpandedviaacquisitionofbusinessesoutsideofitscorefocusofpackagedfoodandbeveragebrands;howeveritexitedthesenon-corebusinesslineslargelyin1997,selling

PizzaHut（必胜客）,TacoBell,KFC（肯德基）6/20DevelopmentPepsiCopurchasedthe

orangejuice

company

TropicanaProducts（纯果乐）

in1998,

andmergedwith

QuakerOatsCompany

（桂格燕麦）in,

addingwithitthe

Gatorade

(佳得乐）sportsdrinkline.InFebruary,thecompanymadeitslargestinternationalacquisition(收购）bypurchasingatwo-thirds(majority)stakein

Wimm-Bill-DannFoods,PepsiCobecamethelargestfoodandbeveragecompanyinRussia.In,

PepsiCoannouncedajointventurewiththeTheoMullerGroupwhichwasnamedMullerQuakerDairy.ThismarkedPepsiCo'sfirstentryintothedairyspaceintheUS.7/20Products8/20Frito-Laysnacks菲多利休闲食品Pepsi-Colabeverages百事可乐饮料

Gatoradesportsdrinks佳得乐运动饮料

Tropicanajuices纯果乐果汁

Quakerfoods桂格麦片食品PEPSISPORTS

百事运动PrincipalBusinesses

9/20Drinks10/20Food11/20PEPSISPORTS12/20Trademark13/20CoreValue14/20CoreValue15/20ThePromiseofPepsiCoHumanSustainabilityEnvironmentalSustainabilityTalentSustainability16/20HumanSustainabilityProvidingpeoplewithchoices:AtPepsiCo,ourpromiseistoencouragepeopletolivebalancedandhealthierlives.We'recommittedtoofferingbalanceinourportfolioforconsumerstohavearangeofenjoyableandwholesomefoodsandbeverages17/20EnvironmentalSustainabilitySupportingourplanet:

wehaveinvestedinresearch,systemsandfacilitiesimprovements.Allofwhichdecreasewastetolandfills,createmoresustainablepackaging,reduceourcarbonfootprint,lowerourenergyandwateruseandimprovetheefficiencyofouroperations.18/20TalentSustainabilityIn