2011年1月自考00888电子商务英语试题及答案含解析

电子商务英语年月真题

0088820111

1、【单选题】____brokedownagainbutluckilytheyknewhowtofixit.

Cliff’sandAl’scar

CliffandAl’scars

A:

Cliff’sandAl’scars

B:

CliffandAl’scar

C:

答D:案：D

2、【单选题】Ihavesomuchworktodothataholidayformethisyearis____.

outofquestion

outofaquestion

A:

outofquestions

B:

outofthequestion

C:

答D:案：D

3、【单选题】Thelighteranobject,the____itmoves.

freer

morefreely

A:

morefree

B:

freelier

C:

答D:案：B

4、【单选题】ThefoodthatMarkiscookinginthekitchen____delicious.

smells

issmelling

A:

hassmelled

B:

hasbeensmelling

C:

答D:案：A

5、【单选题】Ioftenheardhim____thathisfamilywaswelldescended.

said

say

A:

tosay

B:

C:

tobesaid

答D:案：B

6、【单选题】They____outbecausethelightison.

mustn’thavegone

maynothavegone

A:

cannothavegone

B:

needn’thavegone

C:

答D:案：C

7、【单选题】Iwasillthatday.OtherwiseI____partintheparade.

wouldtake

wouldhavetaken

A:

took

B:

hadtaken

C:

答D:案：B

8、【单选题】Getmeahammerfromthekitchen,____?

willyou

wouldyou

A:

shallyou

B:

doyou

C:

答D:案：A

9、【单选题】Weareinaposition____wemaylosealargesumofmoney.

where

when

A:

which

B:

that

C:

答D:案：A

10、【单选题】Allyouneedtodo____theform.

fillin

fillsin

A:

aretofillin

B:

istofillin

C:

D:

答案：D

11、【单选题】Theyhavegotinto____troubles.

monetary

affluent

A:

financial

B:

miserable

C:

答D:案：C

12、【单选题】Hesoon____hisfortune.

confused

cost

A:

paid

B:

consumed

C:

答D:案：D

13、【单选题】Hedreamsto____hisgoalofservinginthearmy.

pertain

attain

A:

retain

B:

maintain

C:

答D:案：B

14、【单选题】A____componentofanydemocracyisafreelabormovement.

vital

visual

A:

sole

B:

single

C:

答D:案：A

15、【单选题】Hehasanunusual____oflife.

conception

look

A:

philosophy

B:

science

C:

D:

答案：C

16、【单选题】Theclerk____thejudgebylookinguprelatedprecedents.

resisted

assisted

A:

handed

B:

supported

C:

答D:案：B

17、【单选题】Thedocumentrequires____changes.

substantial

strong

A:

authentic

B:

stable

C:

答D:案：A

18、【单选题】Thegovernmentis____aneweducationpolicy.

expressing

formulating

A:

defining

B:

voicing

C:

答D:案：B

19、【单选题】Apoormemory____hereffortstobecomeanactress.

encouraged

accomplished

A:

frustrated

B:

devoted

C:

答D:案：C

20、【单选题】Let’sfixa____dateforthenextmeeting.

infinite

plain

A:

distinct

B:

definite

C:

答D:案：D

21、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.21.

to

for

A:

of

B:

on

C:

答D:案：A

22、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.22.

range

scale

A:

region

B:

area

C:

答D:案：B

23、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.23.

made

called

A:

meant

B:

defined

C:

答D:案：D

24、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.24.

circles

circulates

A:

fly

B:

circuit

C:

答D:案：B

25、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.25.

Inthat

Intermsof

A:

Exceptfor

B:

Alongwith

C:

D:

答案：B

26、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.26.

occur

rise

A:

raise

B:

foster

C:

答D:案：A

27、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.27.

populated

deserted

A:

unpopulated

B:

undeserted

C:

答D:案：C

28、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.28.

could

does

A:

would

B:

should

C:

答D:案：B

29、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.29.

Furthermore

However

A:

Consequently

B:

Frequently

C:

答D:案：B

30、【单选题】Severalregionsintheworldaresubject21____stormswhichare

soseverethattheycausedamageonatremendous22____.Theregionsareall

locatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestorms

is‘cyclone’.Theterm‘hurricane’is23____forstormsthatoccurinthe

NorthAtlanticOcean.Cyclonesandhurricanesdifferinonecuriousway:ina

cyclone,thewind24____inaclockwisedirection;inahurricane,thewind

directioniscounter-clockwise.Butcyclonesandhurricaneshaveone

ominoussimilarity.25____thedamagetheycauseonlandandatsea,they

areidentical.Australiaundergoesanumberofcycloneseveryyearalongits

northerncoast,whichfacesIndonesia.Thecyclones26____mainlyinDecemberand

January,thesummermonthsinthesouthernhemisphere.UsuallytheAustralian

cyclonesdon’tcausegreatdamagebecauseAustralia’snorthernterritoryhas

vastemptyregionsthatarevirtually27____.Therearefewcoastalcities.Whena

cyclone28____moveinlandfromthesea,itusuallyblowsitselfoutwithout

strikinganyinhabitedarea.29____,in1917thesmallcityofTownvillewas

severelydevastatedbyacyclone.Therewasapublicoutcryaboutit.People

demandanadequate30____system.E-versincethenthemeteorologicalbureauhas

regularlyissuedalarmsinadvanceofeveryseriouscyclone.30.

warning

help

A:

B:

safety

weather

C:

答D:案：A

31、【单选题】Passage1Theflyingfoxisnotafoxatall.Itisanextra

largebatthathasgotafox’shead,andthatfeedsonfruitinsteadofinsects.

Likeallbats,flyingfoxeshangthemselvesbytheirtoeswhenatrest,andtravel

ingreatcrowdswhenoutflying.Agroupwillliveinonespotforyears.

Sometimesseveralhundredsofthemoccupyasingletree.Astheyreturntothe

treetowardsunrise,theyquarrelamongthemselvesandfightforthebestplaces

untillongafterdaylight.Flyingfoxeshavebabiesonceayear,givingbirthto

onlyoneatatime.Atfirstthemotherhastocarrythebabyonherbreast

wherevershegoes.Latersheleavesithangingup,andbringsbackfoodforitto

eat.Sometimesababybatfallsdowntothegroundandsqueaks（尖叫）forhelp.

Thentheolderonesswoop（俯冲）downandtrytopickitup.Iftheyfailtodoso,

itwilldie.Oftenhundredsofdeadbabybatscanbefoundlyingonthegroundat

thefootofatree.31.Whichofthefollowingstatementsistrue?

Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirsize.

Thereisnodifferencebetweentheflyingfoxandtheordinarybatin

A:

theirappea-rance.

B:

Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthekindof

foodtheyeat.

C:

Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthe

waytheyrest.

D:

答案：D

32、【单选题】Passage1Theflyingfoxisnotafoxatall.Itisanextra

largebatthathasgotafox’shead,andthatfeedsonfruitinsteadofinsects.

Likeallbats,flyingfoxeshangthemselvesbytheirtoeswhenatrest,andtravel

ingreatcrowdswhenoutflying.Agroupwillliveinonespotforyears.

Sometimesseveralhundredsofthemoccupyasingletree.Astheyreturntothe

treetowardsunrise,theyquarrelamongthemselvesandfightforthebestplaces

untillongafterdaylight.Flyingfoxeshavebabiesonceayear,givingbirthto

onlyoneatatime.Atfirstthemotherhastocarrythebabyonherbreast

wherevershegoes.Latersheleavesithangingup,andbringsbackfoodforitto

eat.Sometimesababybatfallsdowntothegroundandsqueaks（尖叫）forhelp.

Thentheolderonesswoop（俯冲）downandtrytopickitup.Iftheyfailtodoso,

itwilldie.Oftenhundredsofdeadbabybatscanbefoundlyingonthegroundat

thefootofatree.32.Flyingfoxestendto____.

doubletheirnumbereveryyear

fightandkillalotofthemselves

A:

movefromplacetoplaceconstantly

B:

losealotoftheiryoung

C:

答D:案：D

33、【单选题】Passage1Theflyingfoxisnotafoxatall.Itisanextra

largebatthathasgotafox’shead,andthatfeedsonfruitinsteadofinsects.

Likeallbats,flyingfoxeshangthemselvesbytheirtoeswhenatrest,andtravel

ingreatcrowdswhenoutflying.Agroupwillliveinonespotforyears.

Sometimesseveralhundredsofthemoccupyasingletree.Astheyreturntothe

treetowardsunrise,theyquarrelamongthemselvesandfightforthebestplaces

untillongafterdaylight.Flyingfoxeshavebabiesonceayear,givingbirthto

onlyoneatatime.Atfirstthemotherhastocarrythebabyonherbreast

wherevershegoes.Latersheleavesithangingup,andbringsbackfoodforitto

eat.Sometimesababybatfallsdowntothegroundandsqueaks（尖叫）forhelp.

Thentheolderonesswoop（俯冲）downandtrytopickitup.Iftheyfailtodoso,

itwilldie.Oftenhundredsofdeadbabybatscanbefoundlyingonthegroundat

thefootofatree.33.Howdoflyingfoxescarefortheiryoung?

Theyonlycarefortheirownbabies.

Theysharethefeedingoftheiryoung.

A:

Theyhelpwhenababybatisindanger.

B:

Theyoftenleavehomeandforgettheiryoung.

C:

答D:案：C

34、【单选题】Passage2Theimpactofe-commerceishappeninginphases.Inits

firstphase(1994—1997),e-commercewasaboutpresence:makingsurethat

everybodyhadaWebsite,meetingthedemandthateverycompany,largeorsmall,

getoutthereandhaveatleastsomethingontheInternet.Peopleweren’tquite

surewhytheyweredoingit,buttheyknewthattheyhadtohaveanonline

presence.Thesecondphase(1997—2000)ofe-commercewasabouttransactions—

buyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflow

andgrossrevenue.Someofthatwasthematchingofbuyersandsellerswho

wouldneverhavefoundeachotherinthepast.Someofthatwassimply

takingtransactionsthatwouldhavebeendonethroughpaperpurchaseorders

andsayingthatthisbusinesswasdoneontheInternet,althoughthemeaning

ofthatchangewasquiteinsignificant.Butinthisphase,theannouncements

wereallaboutorderflowatanycost:why-sell-it-when-you-can-give-it-

awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuch

asValueAmerica,areeithergasping,havegaspedtheirlastbreath,or

areflailingaboutinaseaofredink.Today,e-commerceisenteringthethird

phase(2000-?),withafocusonhowtheInternetcanimpactprofitability.And

profitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggross

margins.Wecallthisphasee-business,anditincludesalltheapplicationsand

processesenablingacompanytoserviceabusinesstransaction.Inadditionto

encompassinge-commerce,e-businessincludesbothfront-andback-office

applicationsthatformthecoreofengineformodernbusiness.Thus,e-businessis

notjustaboute-commercetransactionsoraboutbuyingandsellingovertheWeb:

it’stheoverallstrategyofredefiningoldbusinessmodels,withtheaid

oftechnology,tomaximizecustomervalueandprofits.ToparaphraseBusinessWeek:

“ForgetB2BandB2C,E-businessisaboutP2P—pathtoprofitability.”

34.Between1994and1997,companiesbuilttheirwebsitesmainlybecausethey____.

wantedtofindmorecustomers

hadnootherthingstodo

A:

wantedtoshowtheirexistenceonInternet

B:

felttheInternetwasquiteinteresting

C:

答D:案：C

35、【单选题】Passage2Theimpactofe-commerceishappeninginphases.Inits

firstphase(1994—1997),e-commercewasaboutpresence:makingsurethat

everybodyhadaWebsite,meetingthedemandthateverycompany,largeorsmall,

getoutthereandhaveatleastsomethingontheInternet.Peopleweren’tquite

surewhytheyweredoingit,buttheyknewthattheyhadtohaveanonline

presence.Thesecondphase(1997—2000)ofe-commercewasabouttransactions—

buyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflow

andgrossrevenue.Someofthatwasthematchingofbuyersandsellerswho

wouldneverhavefoundeachotherinthepast.Someofthatwassimply

takingtransactionsthatwouldhavebeendonethroughpaperpurchaseorders

andsayingthatthisbusinesswasdoneontheInternet,althoughthemeaning

ofthatchangewasquiteinsignificant.Butinthisphase,theannouncements

wereallaboutorderflowatanycost:why-sell-it-when-you-can-give-it-

awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuch

asValueAmerica,areeithergasping,havegaspedtheirlastbreath,or

areflailingaboutinaseaofredink.Today,e-commerceisenteringthethird

phase(2000-?),withafocusonhowtheInternetcanimpactprofitability.And

profitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggross

margins.Wecallthisphasee-business,anditincludesalltheapplicationsand

processesenablingacompanytoserviceabusinesstransaction.Inadditionto

encompassinge-commerce,e-businessincludesbothfront-andback-office

applicationsthatformthecoreofengineformodernbusiness.Thus,e-businessis

notjustaboute-commercetransactionsoraboutbuyingandsellingovertheWeb:

it’stheoverallstrategyofredefiningoldbusinessmodels,withtheaid

oftechnology,tomaximizecustomervalueandprofits.ToparaphraseBusinessWeek:

“ForgetB2BandB2C,E-businessisaboutP2P—pathtoprofitability.”35.The

phrase“thefirstmovers”inparagraph2mostprobablymeans____.

thefirstmotivationsforthecompaniestotakee-commerce.

theearliesttransformationoftransactionsfrompaperorderstoe-commerce.

A:

thefirstcompaniesthathavefailedinthefieldofe-commerce.

B:

theearliestcompaniesthatgetinvolvedine-commerce.

C:

答D:案：D

36、【单选题】Passage2Theimpactofe-commerceishappeninginphases.Inits

firstphase(1994—1997),e-commercewasaboutpresence:makingsurethat

everybodyhadaWebsite,meetingthedemandthateverycompany,largeorsmall,

getoutthereandhaveatleastsomethingontheInternet.Peopleweren’tquite

surewhytheyweredoingit,buttheyknewthattheyhadtohaveanonline

presence.Thesecondphase(1997—2000)ofe-commercewasabouttransactions—

buyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflow

andgrossrevenue.Someofthatwasthematchingofbuyersandsellerswho

wouldneverhavefoundeachotherinthepast.Someofthatwassimply

takingtransactionsthatwouldhavebeendonethroughpaperpurchaseorders

andsayingthatthisbusinesswasdoneontheInternet,althoughthemeaning

ofthatchangewasquiteinsignificant.Butinthisphase,theannouncements

wereallaboutorderflowatanycost:why-sell-it-when-you-can-give-it-

awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuch

asValueAmerica,areeithergasping,havegaspedtheirlastbreath,or

areflailingaboutinaseaofredink.Today,e-commerceisenteringthethird

phase(2000-?),withafocusonhowtheInternetcanimpactprofitability.And

profitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggross

margins.Wecallthisphasee-business,anditincludesalltheapplicationsand

processesenablingacompanytoserviceabusinesstransaction.Inadditionto

encompassinge-commerce,e-businessincludesbothfront-andback-office

applicationsthatformthecoreofengineformodernbusiness.Thus,e-businessis

notjustaboute-commercetransactionsoraboutbuyingandsellingovertheW