全球报纸杂志市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

&

MARKETSNewspapers

&

Magazines:market

data

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary456ProductOverviewAuthor2122MarketDefinitionKeyTakeawaysMarket

NumbersRevenue8121518AverageRevenue

perReaderReadersCompanyProfiles2CHAPTER

1OverviewTheNewspapers

&

Magazines

market

continuously

decreasing

in

the

next

yearsOverview:

SummarySummaryNewspapers

and

magazines

are

facing

achallenging

market

environment

duetotheshifttowards

digitalmedia.

However,

printmedia

continues

to

playanimportant

role

indelivering

news

and

information

to

thepublic.Some

factorsdrivinggrowth

inthissector

includeincreasing

literacy

rates,growing

populations,andtheincreasing

numberofpeople

with

access

to

theinternet.

Furthermore,many

consumers

arelooking

forcredible

andtrustworthy

sources

of

information,andprintmedia

isstillviewed

as

areliable

source

bymany.Theindustryisalsoseeing

growth

asaresult

ofinnovation

inthe

printingand

production

process,

aswell

as

theincreasing

popularityof

nichepublicationsthatcatertospecificinterests.

Despite

these

growth

factors,theindustryisstillfacingsignificantchallenges,

includingdecliningadvertising

revenue,

increased

competition

fromdigitalmedia,andchanging

consumer

habits.Toremain

competitive,

manynewspapers

andmagazines

areshiftingtheirfocustodigitalplatforms,investinginonlinecontent,andusingsocial

media

to

reach

newaudiences.4Sources:Market

Insights

2023Newspapers

&

Magazines

is

an

important

part

of

the

Media

MarketOverview:

Market

DefinitionMarket

definitionInscopeOutof

scopeTheNewspapers

&Magazines

segment

includesrevenues

from

physicalpublicationsaswell

asdigitalreplicas

(ePapers

and

eMagazines)

distributedtoprivateusers

(B2C).

Themarket

includesboth

consumer

andadvertising

spending.ThePrintNewspapers

&Magazines

market

comprises

revenues

from

physicalpublications(magazines

andnewspapers)

thataresold

as

subscriptionsor

asone-timetransactionsatnewsstands.

TheDigitalNewspapers

&Magazines

marketincludesrevenues

generated

fromdigitalsubscriptionsor

fromone-timedownloads

ofePapers

andeMagazines.

Digitalrevenues

canbegenerated

frommobiles,

desktop

PCs,or

tabletdevices.

Advertising

revenues

refer

to

revenuesfrom

advertising

intraditionalpublicationsor

fromdirect

advertisements

onwebsites,

mobiles,

desktop

computers,

and

tablet

devices.

Detailed

definitionscanbefoundintheindividual

segments.Thissegment

includes:Thissegment

excludes:•Printedpublications(newspapersandmagazines)

issued

periodicallyandsoldon

aper-issue

basisor

bysubscription•Printedbooks

and

eBooks•B2B

sales,

resales,

and

salesbetween

privateindividuals•Digitalcontent

availableonline(eMagazines

and

ePapers)

andsoldassubscriptionsor

asindividualdownloads•Event-andpromotion-media•Advertising-supported

publications•Printedanddigitalmagazineadvertising

(consumer-focusedmagazines

only)5Sources:Market

Insights

2023Media:

Newspaper

&

Magazines

total

accounted

for12.62%

of

the

Total

Mediamarket

revenue

in

2022Overview:

Key

TakeawaysKeyTakeawaysMedia:

Newspaper

&Magazinestotal

salesare

estimated

to

decrease

ataCAGR(1)of

-3.07%

from

2017

to

2027.

In2022,

they

amounted

toUS$166.99

billion.IntheMedia:

Newspaper

&Magazines

totalsegment,

theUnitedStatesandChinaaccounted

forthehighestrevenues

in2022,

with

US$43.42

billion

and

US$22.59billion

respectively.6Sources:Market

Insights

2023CHAPTER

2Market

NumbersNewspapers

&

Magazines

revenue

is

estimated

to

decrease

at

a

CAGR(1)

of

-3.1%from2017

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$209.8204.731.0-3.1%(1)200.332.829.6175.732.4176.835.9167.036.5165.838.6163.740.2160.541.3157.342.2153.643.0180.22017173.72018167.52019143.32020140.82021130.52022127.22023123.52024119.32025115.02026110.62027PrintNewspapers

&MagazinesDigitalNewspapers

&Magazines8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Both

print

and

digital

markets

are

fragmented,

with

Print

Newspapers

havingthe

biggest

share

and

Digital

Newspaper

Advertising

repsectivelyRevenue

splitworldwideRevenue

splitfor

2023

inPrint

Newspapers&MagazinesRevenue

splitfor

2023

inDigital

Newspapers

&

Magazines13.74.644.614.88.033.911.334.9NewspapersMagazinesDigitalNewspaper

AdvertisingDigitalMagazine

AdvertisingePapersPrintNewspaper

AdvertisingPrintMagazine

AdvertisingeMagazines9Sources:Market

Insights

2023shows

the

biggestgrowth

in

Newspapers

&

Magazines

revenue

with

a

CAGR(1)of

0%Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$-1.3%(1)56.452.811.7-1.6%(1)-2.2%(1)9.544.69.343.415.541.211.138.917.2-1.8%(1)22.62.320.62.946.941.135.330.128.021.720.317.720222027202220272022202720222027ChinaU.S.EuropeROW(2)PrintNewspapers

&MagazinesDigitalNewspapers

&Magazines10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

revenue

of

10.5

billion

US$,

Germanyis

the

biggest

market

amongselectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$-0.3%(1)10.51.210.31.4-3.4%(1)-2.3%(1)6.31.75.32.2-0.5%(1)5.01.44.51.6-0.9%(1)9.39.02.90.72.90.81.91.84.63.73.12.90.70.82.32.11.31.12022202720222027202220272022202720222027GermanyFranceUnited

KingdomItalySpainPrintNewspapers

&MagazinesDigitalNewspapers

&Magazines11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Newspapers

&

Magazines

average

revenue

per

reader

is

estimated

to

decreasefrom

2017

to

2027Market

Size:

GlobalAveragerevenue

perreaderforecast

inUS$80.379.679.978.878.978.678.978.979.178.278.024.924.724.524.123.723.723.623.623.323.122.820172018201920202021202220232024202520262027PrintNewspapers

&MagazinesDigitalNewspapers

&Magazines12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

United

States

has

the

biggest

market

in

Newspapers

&

Magazines

averagerevenue

per

reader

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

perreaderforecast

inUS$180.4176.2171.492.7161.188.5158.187.6155.187.0152.785.7151.384.4150.283.0149.782.0149.481.095.394.135.236.034.434.733.633.432.731.231.529.930.528.329.727.328.926.628.126.127.525.726.725.320172018201920202021202220232024202520262027UnitedStatesEuropeROW(2)China13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

average

revenue

per

reader

of

148.7

US$,

Germany

is

the

biggest

marketamong

selected

countries,

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

perreaderforecast

inUS$156.3154.9130.3154.21521.19152.5132.4150.6149.8136.8150.7134.4149.0147.6149.2148.7140.5149.3138.6143.3142.7105.489.3103.088.5100.186.890.781.190.181.688.488.187.386.285.384.481.781.681.262.480.962.180.762.480.662.863.963.160.060.460.860.558.020172018201920202021202220232024202520262027GermanyFranceUnitedKingdomItalySpain14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Newspapers

&

Magazines

readers

are

estimated

to

decreasefrom2017

to

2027Market

Size:

GlobalReadersforecast

inmillions2,285.62,220.61,256.92,146.01,338.41,881.91,384.31,829.91,444.51,783.01,375.21,784.31,490.71,772.81,508.01,707.91,565.61,659.11,542.01,628.31,612.21,191.020172018201920202021202220232024202520262027PrintNewspapers

&MagazinesDigitalNewspapers

&Magazines15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023China

has

the

biggest

market

in

Newspapers

&

Magazines

readers

in

2022Market

Size:

Regional

Comparison

(1/2)Readersforecast

inmillions1,956.61,943.71,960.81,979.21,929.51,942.91,919.51,881.21,840.71,849.61,745.5794.8619.6807.8612.9788.1548.8809.3560.5798.2804.3814.6818.3818.4816.0786.6628.4531.1278.4530.5276.6525.7272.3518.0266.7513.0279.9509.0260.4297.0295.4296.2287.7282.320172018201920202021202220232024202520262027ROW(2)ChinaEuropeUnitedStates16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

readers

of

70.7

million,

Germany

is

the

biggest

market

among

selectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/2)Readersforecast

inmillions89.387.085.177.777.472.571.870.770.568.854.567.758.466.756.866.355.366.853.061.949.060.748.358.145.757.044.657.244.856.043.536.831.242.740.542.442.542.036.230.440.435.529.439.439.032.638.437.531.237.431.537.331.736.030.320172018201920202021202220232024202520262027GermanyUnitedKingdomFranceItalySpain17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Gannett

is

the

largest

newspaper

publisher

by

circulation

in

the

USACompany

profiles:

GannettGannettkeyfactsRevenue

developmentinUS$

billion3.4Revenue:

US$2.9

billion(2022)Net

income:

US$

-78

million

(2022)Founded:

1906CAGR(1):

-6.17%

(2020

to

2021)3.22.9Digitalsubscribers:

1.6

million(2021)1.91.51.3Headquarters:

TysonsCorner,Virginia,U.S.201720182019202020212022Product:

NewspapersGannett’sdigital

strategyGannettCoisthelargest

newspaper

publisherinthe

USA,measured

bytotalcirculation.

Their

most

notableproduct

is

USAToday,U.S.national

newspaper.Otherthan

USATodayGannettowns

several

local

newspapers,

suchasthe

FloridaTimes-Union

inJacksonville,

Florida

and

TheTennesseaninNashville,Tennessee.

In2015

Gannettsplitinto

two

companies,

Tegna

andGannett,Tegna

focusingprimarily

onbroadcasting

andGannettonnewspaper

distribution.While

USATodayis

stillmore

popularas

aphysicalnewspaper,

itstillhasitsowndigitalversion

inaform

ofawebsite.

Otherthanthe

nationalnewspaper,

Gannettthemselves

launchedadigitalmarketing

service

calledLocaliQ.

Theservice

wascreated

tohelpbusinesses

withtheirmarketing

strategies,

byproviding

themwiththe

tools

tomonitor

theireffectiveness.

Itcanalsobeused

forwebsite

creating

andlanding

pages,andother

things

like

SEOimprovement.18

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Company

informationThe

Guardian

is

one

of

the

most

popular

newspapersin

the

worldCompany

profiles:

TheGuardianThe

Guardian

keyfactsGuardian

MediaGrouprevenue

inUS$

billion255.82022Revenue:

USD$316

million(2022)CAGR(1):

13.44%

(2021

to2022)224.5223.5225.52021214.5217.0Digitalrevenue:

USD$156

million(2020)

Headquarters:

London,UKDigitalsubscriptions:

>1

million

(2021)Founded:

18212017201820192020Product:

NewspapersThe

Guardian’s

digitalstrategyThebiggest

independent

newspaper

inthe

UK.TheGuardianisapartof

GuardianMedia

Group

thatisowned

bythe

Scott

TrustLimited.

Majority

of

TheGuardian’sreaders

shareleft-center

political

views,

thenewspaper

itself

havingmoderate

leftpolitical

bias.TheGuardiancomes

inbothdigital

andphysicalformats

and

isAsmanyother

newspapers,

TheGuardianswitched

from

being

just

aphysicalnewspaper

tothe

second

medium,

the

digital.TheGuardiannowoperates

as

anewspaper

thatcanbeboughtinashop,butalsoasanapp

andawebsite.

TheGuardianmakes

money

inthree

mainways,

which

are

donations,advertising

andpopularbothinthe

UKandoutsideof

it,

more

thanahalf

of

itssubscribers

residing

sales

ofnewspapers

thatareavailablewith

3subscription

plans(monthly,quarterlyoutsideof

the

UK.andyearly).

Donations

come

in3different

forms:

single,

monthly

and

annual,where

thelasttwo

come

with

certain

privileges,

suchasad-free

reading,fullaccesstotheirapp,

fewer

asksforsupport

and

exclusive

insightfromtheirnewsroom.19

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Company

informationCHAPTER

3AppendixMARKET

INSIGHTSMarket

Insight