商务英语（辽宁对外经贸学院）智慧树知到期末考试答案2024年

商务英语（辽宁对外经贸学院）智慧树知到期末考试答案2024年商务英语（辽宁对外经贸学院）Thetwomethodsofretailingintheindustryare__________________________.

A:brick-and-mortarstoreretailersandnon-storeretailersB:InstitutionretailersandfamilyretailersC:E-commerceretailersandtraditionalretailersD:brick-and-mortarnon-storeretailersandstoreretailers答案:brick-and-mortarstoreretailersandnon-storeretailers_______controlisfuture-orientedandaimsatpreventingproblemsbeforetheyarise.

A:FeedbackB:FeedforwardC:ConcurrentD:On-time答案:Feedforward______________illustratestheacceptednormsandvaluesandtraditionalbehaviourofagroup.

A:traditionB:cultureC:habitD:belief答案:cultureNewemployeeorientationisalwaysperformedby______.

A:HumanResourcesdepartmentB:SalesdepartmentC:After-salesdepartmentD:D&Rdepartment答案:HumanResourcesdepartmentTomeetthepricingobjectiveofmaximizingprofitmargin,_____pricingstrategiesisoftenemployed.

A:lossleaderB:psychologicalC:penetrationD:skimming

答案:skimming______occurwhenanemployee’sjudgmentiscompromisedduetoexternalinfluences.

A:ConflictsofinterestB:PersonalconflictsC:MoralDeficiencyD:Culturaldifferences答案:ConflictsofinterestWalmartcanaddress______throughjobrotationandflexibility,incentives,andrecognitionforemployees’highperformance.

A:misconductB:tardinessC:absenceD:lowemployeemorale答案:lowemployeemoraleCorporateentitiesarelegallyconsideredas______inUSAandinmostnations.

A:companiesB:firmsC:organizationsD:persons答案:personsWhenanemployeeacceptbribestoinfluencetheoutcomeofabusinessdecision,itisconsideredas______.

A:conflictsofinterestB:informationdisclosureC:humanresourceissuesD:employeesafetyissues答案:conflictsofinterest______allowcustomerstostayinformed,gatherinformationandcommunicatewithotherswithoutbeingtiedtoaphysicallocation.

A:InternetadvertisingB:RadioadvertisingC:MobiledeviceadvertisingD:TVadvertising答案:Mobiledeviceadvertising_______________includesalltheactivitiesinvolvedinsellingproductsorservicesdirectlytofinalconsumersfortheirpersonalorfamilyuse.

A:RetailerB:DealerC:AgentD:Wholesaler答案:Retailer_____________________arecompaniesthathaveaphysicalpresence(e.g.,aretailshopinabuilding)andofferface-to-facecustomerexperiences.

A:Brick-and-mortarbusinessesB:RetailbusinessC:OnlinebusinessD:Physicalbusinesses答案:Brick-and-mortarbusinessesWhydowemeanthatasuccessfulandpleasantbusinesstraveldependsonadequatepreparations?

A:makeyourlifemuchbetterB:makeyourbusinessexpandC:getyourgoalsattainableD:getyourtravelenjoyable答案:get______includesmessagesdirectedatretailers,wholesalers,anddistributors,aswellasindustrialpurchasersandprofessionalsuchaslawyersandphysicians.

A:Business-to-businessadvertisingB:DirectionaladvertisingC:PublicserviceadvertisingD:Institutionaladvertising答案:Business-to-businessadvertisingWhatisthemeaningof“anaisleseat”inthedialogue?

A:theseatnearthewindowsB:thecheapseatC:theexpensiveseatD:theseatneartheexit答案:theseatnearthewindows______referstotheexpectationsrequirementsraisedforcorporationsatacertainhistoricalperiodoftheeconomicandsocialdevelopment.

A:CorporatesocialresponsibilityB:CorporatephilanthropyC:CorporateethicsD:Corporatereputation答案:Corporatesocialresponsibility_______structureisalsocalledproductstructurebecauseitisbasedonacertainproductorprogram.

A:FunctionalB:GeographicC:DivisionalD:Matrix答案:Divisional______________isaself-advertisementwhichcanshowhowyourskills,experiencesandachievementsmatchtherequirementsofthejobyouwant.

A:AdvertisementB:ResumeC:ApplicationletterD:Salesletter答案:ResumeTheobjectivesofself-evaluationare____________.

A:TohelpyoumakeagoodimpressioninyourinitialapplicationandinterviewB:ToidentifythetypeofjobthatyouwanttodoC:ToidentifythetypeofjobyouaresuitedtoD:Allotheroptionsarecorrect答案:AllotheroptionsarecorrectAccordingtotheclass,whichofthefollowingisNOTtheeffectoftheemployeetraininganddevelopment?

A:improvingenterprisesoftpowerB:cultivatingasenseofbeingneededC:trainingthenewhiresD:promotingcapability答案:trainingthenewhires______________makesalotofassumptionsaboutthecommonalityofcommunications,views,andknowledge.

A:powerdistanceB:lowcontextcultureC:collectivismD:highcontextculture答案:highcontextcultureWhennumerousemployeesperformsimilartasks,acompanyusesa______spanofcontrol.

A:wideB:flatC:narrowD:tall答案:wide______________jobsrequireadvancedskillsandspecializedknowledgeofindividualfields.

A:CreativeB:SpecializedC:ClericalandadministrationD:Finance答案:SpecializedThefollowingarethebenefitsoftoexamineindustriesandcompaniesEXCEPT__________________

A:Itcanhelpyoutounderstandwhatmotivatesyoutoapplyforthejob.B:Itcanhelpyoutoclarifyyourlong-termcareergoalsandyourpersonalandprofessionalaspirations.C:Itcanhelpyouknowyourstrengthsandweaknesses.D:Itcanhelpyoutoidentifytheindustriesandcompaniesthatyouwouldliketoworkin.答案:Itcanhelpyouknowyourstrengthsandweaknesses________________isaflexibleworkoptioninwhichtwoorpossiblymoreemployeesshareasinglejob.

A:FlexitimeB:WorkfromhomeC:FreelanceD:Jobsharing答案:JobsharingPositionpowercanbefurtherdividedintothefollowingthreecategoriesexceptfor_______.

A:referentpowerB:legitimatepowerC:coercivepowerD:rewardpower答案:referentpowerAphotocopyfirmboughtphotocopyequipmentfor$2,000withcash.Theentriesare:Dr.PhotocopyEquipment$2,000Cr.____________$2,000

A:CheckB:AccountsPayableC:PhotocopyEquipmentD:Cash答案:CashInmostcases,whydowebelievethatemployeetraininganddevelopmentisimportant?

A:RaisingtheawarenessofsoftpowerB:AdaptingtothesocialneedC:HelpingthecompanyexpandrapidlyD:Helpingthenewrecruittofamiliarwiththeduty,andmakingprogressonstaffquality.答案:Helpingthenewrecruittofamiliarwiththeduty,andmakingprogressonstaffqualityInthe_____phase,themarketingstrategyshouldfocusoninformingcustomers.

A:maturityB:introductionC:growthD:decline答案:introductionPerformanceappraisalofanemployeeisassessedaccordingto______.

A:organizationreputationB:organizationalobjectivesC:employee’spositionD:pre-establishedcriteria答案:pre-establishedcriteria###organizationalobjectivesSomeexamplesofpopularsalespromotionsactivitiesare____.

A:fairsandexhibitionsB:couponsC:freesamplesD:premiumoffer答案:freesamples###coupons###fairsandexhibitions###premiumofferDiscriminationisembodiedindifferentforms,suchas______.

A:pregnancystatusB:religionC:genderD:race答案:race###gender###religion###pregnancystatus_______belongtocurrentassets.

A:accountspayableB:accountsreceivableC:marketablesecuritiesD:inventory答案:accountsreceivable###inventory###marketablesecuritiesPromotioniscomprisedofvariouselementslike______.

A:distributionchannelB:advertisingC:salespromotionD:publicrelations答案:advertising###publicrelations###salespromotionTheorganizationalstructuredependson_____.

A:spanofcontrolB:organizationalheightC:chainofcommandD:linevs.staffposition答案:organizationalheight###spanofcontrolPerformancemeasuresusedatWalmartare______.

A:productivityofsalespersonnelB:qualityofcustomerserviceC:timelinessofsupplychainactivitiesD:effectivenessandefficiencyofprocesses答案:effectivenessandefficiencyofprocesses###qualityofcustomerservice###timelinessofsupplychainactivities###productivityofsalespersonnelCompensationisaclearsolidwordthatencompasses______.

A:bonusesB:salariesC:rewardsD:benefits答案:benefits###salaries###bonuses###rewards______isoneofthetypesofadvertising.

A:OnlineadvertisingB:RetailadvertisingC:InstitutionaladvertisingD:Directionaladvertising答案:Onlineadvertising;Directionaladvertising;Retailadvertising;InstitutionaladvertisingOut-of-homemediaincludes______.

A:outdoorbillboardsB:mobilebillboardsonvehiclesC:indoorbillboardsD:skywriting答案:outdoorbillboards###indoorbillboards###skywriting###mobilebillboardsonvehiclesPrintpublicationsmediaincludes______.

A:specialissuepublicationsB:magazinesC:newspapersD:books答案:books###magazines###newspapers###specialissuepublicationsPerformanceappraisalprovidesaformalsystemthroughwhichthesupervisor______.

A:makesplanstoreinforcestrengthsB:makesplanstoremedydeficienciesC:acquiresaclearpictureofthesubordinate’spresentperformanceD:punishtheemployee答案:acquiresaclearpictureofthesubordinate’spresentperformance;makesplanstoremedydeficiencies;makesplanstoreinforcestrengthsWhichofthefollowingsarethepossiblesourcesofnew-productideasforacompany?______

A:TheanalysisofrivalproductsB:TheinvestigationofcustomerneedsC:ThenewpossibilitiesofferedbytechnologicaladvancesD:Thesuggestionsfromsuppliers答案:Theinvestigationofcustomerneeds###Thenewpossibilitiesofferedbytechnologicaladvances###Theanalysisofrivalproducts###Thesuggestionsfromsuppliers_______belongtocurrentliabilities.

A:accountspayableB:accountsreceivableC:notespayableD:wagespayable答案:accountspayable###notespayable###wagespayableWhatarethefactorsthemanagerassessesanemployeewiththegraphicratingscalemethod?

A:accuracyofworkB:dependabilityC:quantityofworkD:jobknowledge答案:dependability###jobknowledge###accuracyofwork###quantityofworkEthicalissuesofdeceptiveadvertisinginclude______.

A:falsifyingproductinformationB:obscurelanguageC:exaggeratingproductfeaturesD:printererrors答案:exaggeratingproductfeatures###falsifyingproductinformationToovercomelanguagebarriers,youneedto____________________.

A:dobacktranslatingsometimesB:knowyourpartner’slanguagewellC:beawarethattranslationproblemsexistD:minimizethelanguagebarriersbyaskquestions-toprobe-todeterminewhattheotherpersonunderstands答案:barriersWhybenefitsareimportantforemployers?

A:Benefitscanhelpemployerdifferentiateitsbusinessfromitscompetitors.B:Benefitscanattracttalents.C:Benefitshelptoretainenjoyableandrewardingstaff.D:Benefitscankeeptheemployeesengagedandonboardoncetheyworkedinthecompany.答案:Benefitscankeeptheemployeesengagedandonboardoncetheyworkedinthecompany###Benefitshelptoretainenjoyableandrewardingstaff###Benefitscanattracttalents###BenefitscanhelpemployerdifferentiateitsbusinessfromitscompetitorsBusinessethicsoriginatefrom______.

A:legalsystemB:individualsC:organizationalstatementsD:traditions答案:organizationalstatements###individuals###legalsystemNewemployeeorientationcontainsinformationinareassuchas______.

A:theworkenvironmentB:safetyC:benefitsandbenefiteligibilityD:thenewjobdescription答案:theworkenvironment###thenewjobdescription###benefitsandbenefiteligibility###safetyMarketingcommunicationconsistsofseveralrelatedcommunicationtechniques,including______.

A:salespromotionB:personalselling.C:advertisingD:publicrelations答案:advertising###salespromotion###publicrelations###personalsellingThemostcommontypesofnon-storeretailersare____________________.

A:onlinestoresB:convenientstoresC:vendingmachinesD:mail-orderretailers答案:onlinestores###mail-orderretailers###vendingmachinesPerformanceappraisalmethodsusedinbusinessinclude______.

A:GraphicRatingScaleB:ProductionStandardsC:MBOD:EssayAppraisal答案:MBO###GraphicRatingScale###ProductionStandards###EssayAppraisalNorthAmericaandWesternEuropearegenerallyconsideredtohavelow-contextcultures.

A:对B:错答案:对Aresumeistypicallysentwithacoverletter.

A:错B:对答案:对Individualsinsalesplananddevelopnewproductsanddevisesalesstrategies.

A:错B:对答案:错Advertisingisacomposednon-personalcommunicationofinformation,paidforbyidentifiedsponsors.

A:错B:对答案:对Whenchoosingacareer,youcanfollowothersadvicebecausetheyaremoreexperienced.

A:错B:对答案:错Planningistheabilitytoinfluencepeopletowardtheachievementofgoals.

A:对B:错答案:错Symbolicleadershipworksbecauseemployeesarewatchedbytop-levelmanagers.

A:错B:对答案:错Manyretailstoresoperatingatoneplaceformadepartmentstore.

A:对B:错答案:错Benefitsareindirectandnon-cashpaymentswithinacompensationpackage.

A:对B:错答案:对ThereareareasintheMiddleEast,AsiaandAfricathatcanbeconsideredlowcontext.

A:对B:错答案:错Allformsofadvertisingispaidforbysponsors.

A:对B:错答案:错Ifweuseelectronicticket,wedon’thavetoproducephotoidentification.

A:错B:对答案:错Asfortheguestroomsreservation,wewouldbetteroffertherequirementsonthesizeoftheroom.

A:错B:对答案:对Anyunwantedsexualbehaviorthatcreatesanintimidatingorhostileworkenvironmentisunethicalbutnotillegal.

A:错B:对答案:错Accordingtoasurvey,employeeprioritieshaveshiftedfocusfrommonetarycompensationtobetterandmorecomprehensivebenefitspackages.

A:对B:错答案:对Marketersandbusinessresearchersshouldcarefullystudythecustomerwantsandneeds.

A:错B:对答案:对Corporateculturecanaffecttheenvironmentemployeesworkin.

A:对B:错答案:对Walmartusesamicro-tailoredappraisalsystemtoanalyzesindividualandteamperformancelevels.

A:对B:错答案:对Thedisadvantageofchronologicalresumeisthatitismuchmoredifficulttohighlightwhatyoudobest.

A:错B:对答案:对Inthephaseofgrowth,thecompanyhasalreadyenjoyedthehighestpointintermsofsalesvolume.

A:对B:错答案:错Coordinationisveryimportantforthedevelopmentofacompanyinahighlycompetitiveglobalenvironment.

A:对B:错答案:对Ifemployeesworkingfromhome,themanagerscanreviewemployee’sjobperfor