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Unit1ThemassmediaIntegratedskillsLead-inHowdoyougetnewsupdateseveryday?watchingTVprogrammesreadingnewsstoriesonmobilephonereadingnewspapers...Thetermmedia,whichisthepluralofmedium,isthetermweusetorefertodifferenttypesofmediathatprovideuswithimportantinformationandknowledge.Mediahasalwaysbeenpartofoursociety,evenwhenpeopleusedpaintingsandwritingstoshareinformation.Canyoulistthetypesofthemassmediawehavelearnt?
Canyoulistthetypesofthemassmediawehavelearnt?
PrintmediaCanyoulistthetypesofthemassmediawehavelearnt?
PrintmediaBroadcastmediaCanyoulistthetypesofthemassmediawehavelearnt?
PrintmediaBroadcastmediaOnlinemediaCanyoulistthetypesofthemassmediawehavelearnt?
PrintmediaBroadcastmediaOnlinemediaSimonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticleandlearnmoreaboutit.PrintmediaBroadcastmediadigitalmediaOnlinemediaSimonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticlebelowandanswerthefollowingquestions.A1.Howhasonlinenewsmediadevelopedovertime?Bytheendof1999,newswebsitessprangup.Thenweenteredthesmartphoneera.Therearehundredsofthousandsofnewsappsandofficialnewmediaaccountsonsocialmedia.Smartphoneownerscancheckthelatestnewsanytimeatanyplace.Duringthepastyears,technologyhastransformedthewaypeoplegetnews2.Whatinformationcanyougetfromthechart?Withtheimprovementofscience&technology,peoplechangetheirwaystogetinformation.Printmediadropsrapidly,broadcastmediafallinpopularity,whileonlinemediaboostup.Readthearticleaboutthehistoryofonlinenewsmediaandanswerthefollowingquestions.(P8-A)1.Howhasonlinenewsmediadevelopedovertime?2.Whatinformationcanyougetfromthechart?1.Howhasonlinenewsmediadevelopedovertime?OnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)
_____________.Peoplecouldreadthesamecontentinbothprintanddigitaleditions.Bytheendof1999About1,000newspapersinChinasetup(2)
_________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewere(3)
__________,andreaderscouldposttheirowncomments.InthesmartphoneeraNewsappsandofficialnewsmediaaccountsappearedonsocialmedia,(4)______________inChina.Newscouldberead(5)______________.OnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)
_____________________________________________.Peoplecanreadthesamecontentonlineasisprintedinthenewspaperseveryday.publishtheirowndigitaleditionsontheInternetOnlinenewsmediaTimeDevelopmentResultsBytheendof1999About1,000newspapersinChinasetup(2)__________________________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewere(3)__________________________________________________________,andreaderscouldposttheirowncomments.theirownonlinenewsplatformsawiderrangeofstoriesandalmostinstantupdatesofnewseventsOnlinenewsmediaTimeDevelopmentResultsInthesmartphoneeraNewsappsandofficialnewsmediaaccountsappearedonsocialmedia,(4)
____________________________________inChina.Newscouldberead(5)___________________________________________.withatotalmembershipofover700milliononmobiledevicesatanytimeandatanyplace2.Whatinformationcanyougetfromthechart?Overthepast15years,onlinemediahasbecomeincreasinglypopular,whilethenumberofpeoplewhousebroadcastmediahasdecreasedslightly,andthenumberofpeoplewhouseprintmediahasbeeninsharpdecline.Listentotheinterviewandfillintheblanks.(1)TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,peoplewouldhavetocarefully_______________orwaituntilacertaintimeofday,andbythenthestoriesmayhavealready_______________.(2)Accordingtoonestudy,_____________________ofonlinenewsreadersregularlycommentonarticles.(3)Ifpeoplefindaninterestingonlinenewsarticle,theycanquicklylettheirfriendsknowbysendingthem______tothestoryorsharingiton___________.(4)Arecentsurveyof__________foundthat___________________trustprintnewsmorethanonlinenews.checkeverypagedevelopedfurther38%/thirty-eightpercentalinksocialmedia300people65%/sixty-fivepercentListentotheinterviewagainandcompletethenotesbelow.MissSmith’sopinionononlinenewsmediaReasonsforthepopularityofonlinenewsmediaPeoplehave(1)_________________tonews.Readerscangetthe(2)___________wheneverandwherevertheywant.With(3)________________,peoplecansimplytypeintheirsearchwordsandclick“Search”togetthenewstheywant.Onlinenewsmediamakesiteasyforpeopletointeractwithothersandtalkaboutnews.mucheasieraccesslatestupdatesnewssitesorappsThefutureofonlinenewsmediaItwilldevelop(4)___________withprintnewsmedia.Printnewsmediaisstillviewedbymanypeopleasmoretrustworthythanonlinenewsmedia.Itishardtochangepeople’s(5)____________.Somepeoplejustenjoythefeelingof(6)________________________whenreadingnews.handinhandreadinghabitsholdingaphysicalnewspaperthepopularityof …….的普及
digitaleditions 数字版本setup 建立;装配atthesametime 同时springup 迅速出现,突然兴起makeahit 获得成功arangeof 一系列;一些;一套hundredsofthousandsof 成千上万的postone’sowncomments 发表自己的评论thesmartphoneera 智能手机时代Usefulwordsandexpressions1.Thepastdecadeshavewitnessedtherapiddevelopment…witnessvt.&vi.是发生……的时间(或地点),见证;目击;作证;是……的迹象
n.目击人,见证人;证人1)Thepastfewyearshave
witnessed
greatchangesthroughout
EasternEurope.
_________2)Onewitnesstotheaccidentsaidthedriverappearedtobedrunk.___________3)Tonyarrivedhomejustintimeto
witness
hisbrotherbeingtakenawaybythepolice._________________v.
见证n.
目击者
v.
亲眼看见,目击【词块积累】(1)awitnessto
……的证人/证据(2)witnessto 为……作证;出庭证明;证实【名师点津】(1)witness作及物动词,其主语可以是时间或地点,表示“是发生某事的时间或地点”。(2)“witnessto...”中to为介词,其后可跟名词、代词和动名词形式。2.…,newswebsiteswithnoprinteditionssprangup.springup迅速出现,突然兴起【词块积累】(1)spring
vi.生长;涌出,涌现;跃出n.春天;泉水(2)springfrom 突如其来地(从某处)出现;起源于(或来自)
某事物【即学活用】(1)根据语境猜测spring的词义①Shebeganbybeingajoyfulstreamofwater,aspringalwaysdancingandsingingassherandownfromthetopofthemountain. ()②Themountainhasalotofflowersinspring. ()③Idon’tknowwhysuchnewgiftedpeoplehavesprungupinmylife. ()(2)Manymonsterhigh-risebuildings______________________.
许多巨大的高层建筑在这座城市拔地而起。泉水春天涌现springupalloverthecitymakeahit获得成功3.Theymadeahitimmediatelybecauseofawiderrange…(1)hitsb.onthehead 击打某人的头itsuddenlyhitssb.+从句 某人突然想起……(2)makeadifference 有影响,有关系makeanappointment 约会,预约makealiving 谋生,维持生活makeadecision 做出决定makeamistake 犯错误;出差错【熟词生义】Theprogrammescoredarealhitwiththepublic.(
)n.很受欢迎的人(或事物)【即学活用】(1)语法填空①Forexample,IsaacNewtondidn’tdiscovergravityafteranapplehithimon___head.②Fromthepassage,weknowthatreadingcanmake__differencetoaperson.③Suddenly__hitmehowdifficultitwasforawomantogetmedicaltrainingatthattime.theait4.Thevarietyandaccessibilityofonlinenewsmeansthattherapidriseofonlinenewsmediaisunlikelytostop.
(1)Itislikelythat...=Sb./Sth.belikelytodosth.很可能……notlikely绝不可能;绝对不会(2)belikely/unlikelytodosth.很可能/不大可能做某事unlikelyadj.不大可能发生的【即学活用】(1)语法填空①Ifoneislateforajobinterview,__isunlikelythathewillgetthejob.②Studiesshowthatpeoplearelikely________(suffer)frombackproblemsiftheyalwayssitbeforecomputerscreensforlonghours.
(2)句型转换Youarelikelytosufferfrombadhealthifyoukeepsmoking.→_____________youwillsufferfrombadhealthifyoukeepsmoking.
ittosufferItislikelythatInpairs,talkaboutonlinemedia.Usethefollowingquestionsandexpressionstohelpyou.Whatisthecurrentsituationofonlinenewsmedia?Whataretheadvantagesanddisadvantagesofonlinenewsmedia?Howwillonlinenewsmediachangeinthefuture?Why?
ExpressionsDiscussingadvantagesanddisadvantagesOneofthestrengths/problems…isthat…Anotherpositive/negativeaspectisthat…Ontheonehand,…Ontheotherhand,…Therearemoreadvantagestandisadvantageswhenitcomesto……hasmoreadvantagesover…Writeanarticleaboutonlinenewsmedia.UseyourideasfrompartCandtheinformationinpartsAandBtohelpyou.PlanningyourwritingLearningaboutthestructureTowriteanarticleaboutonlinenewsmedia,youcanfollowthestructurebelow:
Introduction:giveinformationonthecurrentsituationofonlinenewsmedia.
Mainbody:statetheadvantagesanddisadvantagesofonlinenewsmedia.
Conclusion:predictthefutureofonlinenewsmedia.LearningaboutwritingtechniquesYoucanusedifferentexpressionstoavoidrepetitioninyourwriting.Forexample,totalkaboutthepopularityofonlinenewsmedia,youcanusethesentencepatternsbelow:Itisclearthatonlinenewsmediaisbecomingincreasinglypopularamong…Aswecansee,onlinenewsmediaenjoysgreatpopularityamong…Nowadaysanin
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