法国育碧娱乐软件公司ubisoft市场调研和分析报告（英文版）-2024年1月上传培训课件

REPORTUbisoftCHAPTER

01CompanydataAnnualsalesgeneratedbyUbisoftfromfiscalyear2004-05to2022-23(inmillioneuros)UbisoftannualnetsalesasofFY2022-232,5002,0001,5002,223.82,125.21,845.51,814.31,731.91,594.81,463.81,459.871,3941,256.21,057.91,061.31,038.81,007.1928.31,0005000871680.3547.1532.54Description:Inthefiscalyear2021-23,whichendedinMarch2023,Ubisoftgenerated1.8billioneurosinsales.Inthepreviousyear,approximately85percentofUbisoft'ssaleswereattributedtothedigitalformat,amountingtoapproximately1.48billioneuros.Overall,theU.S.subsidiaryofUbisoftaccountsforthemajorityofsalesrevenuesoftheparent.ReadmoreNote(s):Worldwide;April2004toMarch2023;IFRSuntil2017-18,IFRS15asof2018-19;thecompany'sfiscalyearendsMarch31;*TheGroupappliedthenewrevenuestandard,IFRS15,forthefirsttimeinitsconsolidatedfinancialstatementsfor[...]

ReadmoreSource(s):UbisoftAnnualsalesgeneratedbyUbisoftasoffiscalyear2022-2023,bysegment(inmillioneuros)UbisoftannualnetsalesasofFY2022-23,bysegmentDigitalPhysicalsalesServicesLicenses2,5002,0001,5001,00050002020-212021-222022-235Description:Inthefiscalyear2022-23,whichendedinMarch2023,FrenchvideogamedeveloperUbisoftgeneratedover1.56billioneurosinnetrevenueviadigitalgamingsales.Thedigitalgamingsegmentaccountedfor86percentoftotalnetsales.Physicalsalescameinsecond,with138millioneuros.ReadmoreNote(s):Worldwide;2020-21to2022-23;fiscalyearendsonMarch31Source(s):UbisoftAnnualsalesgeneratedbyUbisoftasoffiscalyear2022-2023,byregion(inmillioneuros)UbisoftannualnetsalesasofFY2022-23,byregion2020-211,0942021-222022-231,2001,0261,0008758157718006004002000554332332311EuropeNorthAmericaRestofworld6Description:Inthefiscalyear2022-23,whichendedinMarch2023,FrenchvideogamedeveloperUbisoftgeneratedover875millionU.S.dollarsinnetbookingsinNorthAmerica.Intotal,Ubisoft'sglobalsaleshavegrownslightlywithinthelastfewyears,reachingtwobillioneurosforthefirsttimein2019.ReadmoreNote(s):Worldwide;2020-21to2022-23;fiscalyearendsMarch31;netbookingsSource(s):UbisoftDistributionofnetbookingsgeneratedbyUbisoftfromfiscalyear2015-16to2022-23,byplatformUbisoftglobalbookingsdistributionasofFY2022-23,byplatformConsolesPCMobileOthersPS4&PS5XboxOne&XboxSeriesX/S2%NintendoSwitchXbox360,PS3,Wii,WiiU120%100%80%60%40%20%0%2%7%7%6%5%9%9%12%26%11%21%11%31%20%16%27%23%26%30%36%33%18%42%3%41%42%8%5%7%4%8%11%60%7%5%40%6%26%26%23%18%18%14%2015-162016-172017-182018-192019-202020-212021-222022-237Description:Inthefiscalyear2022-23,whichendedinMarch2023,40percentofUbisoft'ssalesnetbookingsweregeneratedthroughgamingconsoles.Intotal,Ubisoft'sglobalsaleshavedeclinedslightlywithinthelastfewyear,downfromtwobillioneurosforthefirsttimein2019.ReadmoreNote(s):Worldwide;April2015toMarch2023;onlycurrentlysoldplatformsareshown;financialyearendsonMarch31stSource(s):UbisoftNetbookingsgeneratedbyUbisoftworldwidefromfiscalyear2017-18to2022-23,bytype(inmillioneuros)UbisoftglobalnetbookingsasofFY2022-23,bytypeDigital

net

bookingsPRI

net

bookings482.5Back-catalog

net

bookings2017-182018-192019-202020-212021-222022-231004.71396.61261.316098261147644702.41115.81288.41426.510047801665.71485.2812.81002.38Description:Inthefiscalyear2022-23(12monthsendingMarch2023),FrenchgamingpublisherUbisoftgeneratedoveronebillioneurosinnetbookingsviaback-cataloguesales.Ubisoftownsseverallong-runningvideogameseriesincludingthemulti-platformfranchisesAssassin'sCreed,FarCry,JustDance,TomClancy's,andWatchDogs.Salesofdigitalitems,DLC,seasonalpasses,subscriptionsandadvertisingamountedtoalsooveronemillioneurosforthemeasuredfiscalperiod.

ReadmoreNote(s):Worldwide;April2017toMarch2023;netbookingscorrespondstohistoricalsales(i.e.salesexcludingtheimpactsoftheapplicationofIFRS15)Source(s):UbisoftShareofnetbookingsgeneratedbyUbisoftworldwidefromfiscalyear2017-18to2022-23,bytypeUbisoftglobalnetbookingsshareasofFY2010-2023,bytypeDigital

net

bookingsPRI

net

bookings20.8%Back-catalog

net

bookings2016-172017-182018-192019-202020-212021-222022-2350%58%44.5%47.6%56.5%72.7%57.5%67%28%68.8%82.2%71.8%78.3%85.4%31.8%45.8%34.8%38.2%57.6%57.7%9Description:Inthefiscalyear2022-23(12monthsendingMarch2023),FrenchgamingpublisherUbisoftgeneratedmorethan57percentofnetbookingsviaback-cataloguesales.Ubisoftownsseverallong-runningvideogameseriesincludingthemulti-platformfranchisesAssassin'sCreed,FarCry,JustDance,TomClancy's,andWatchDogs.Intotal,digitalsalesaccountedforover85percentofnetbookingsforthemeasuredfiscalperiod.

ReadmoreNote(s):Worldwide;April2016toMarch2023;netbookingscorrespondstohistoricalsales(i.e.salesexcludingtheimpactsoftheapplicationofIFRS15)Source(s):UbisoftAnnualnetincomegeneratedbyUbisoftfromfiscalyear2004-05to2022-23(inmillioneuros)UbisoftannualnetincomeasofFY2022-23200139.45109.8107.81105.299.9993.4186.8579.510068.864.840.537.324.711.90-100-200-300-400-500-600-43.7-52.1-65.53-124.24-494.72004-052005-062006-072007-082008-092009-102010-112011-122012-132013-142014-152015-162016-172017-182018-192019-202020-212021-222022-2310Description:Inthefinancialyear2022-23,whichendedinMarch2023,FrenchvideogameproducerUbisoftreportedanetlossof494.7millioneuros,downfromanetincomeofover79.5millioneurosinthepreviousyear.

ReadmoreNote(s):Worldwide;April2004toMarch2023;financialyearendsonMarch31st;consolidatednetincomeSource(s):UbisoftSalesgeneratedbyUbisoftworldwidefromfiscal3rdquarter2010-11to2ndquarter2023-24(inmillioneuros)UbisoftglobalsalesasofQ22023-241,2001,000800600400200011Description:Inthesecondquarterofthefiscalyear2023-24(endingSeptember2023),FrenchgamingpublisherUbisoftgenerated547.1millioneurosinrevenue.Thecompanyreleasedmajornewtitles,Assassin`sCreedMirageandtheTheCrewMotorfestinOctoberandSeptember2023.ReadmoreNote(s):Worldwide;October1,2010toSeptember30,2023;IFRS15salesSource(s):UbisoftNetbookingsgeneratedbyUbisoftworldwideasof1stquarter2023-24,bytype(inmillioneuros)UbisoftglobalnetbookingsasofQ12023-24,bytypeDigital

net

bookingsPRI

net

bookings163.6Back-catalog

net

bookings2019-20Q32020-21Q12020-21Q32021-22Q12021-22Q32022-23Q12022-23Q32023-24Q1351355.4588.4279.4530.2262.3568.4241.3252.2398.2306.1306.8340.8256.3249.4245.7198.5218.2173.5187.1153.5419.3127.412Description:Inthefirstquarterofthefiscalyear2023-24(ApriltoJune2023),FrenchgamingpublisherUbisoftgeneratedmorethan245.7millioneurosinnetbookingsviaback-cataloguetitles.Assassin'sCreedValhalla,thecompany's2020entryinthelong-runninggamingfranchise,issignificantlymonetizedviaPRInetbookings,ofwhichUbisoftgenerated127.4millioneurosduringtheperiod.ReadmoreNote(s):Worldwide;October1,2010toJune30,2023;netbookingscorrespondstohistoricalsales(i.e.salesexcludingtheimpactsoftheapplicationofIFRS15)Source(s):UbisoftCHAPTER

02WorkforceNumberofemployeesatleadingWesterngamingcompaniesasofJune2023WorkforceofleadingWesterngamingcompanies2023Numberofemployees10,00005,00015,00020,00025,000UbisoftEntertainment(FR)EmbracerGroup(SE)ElectronicArts(US)ActivisionBlizzard(US)KeywordsStudios(IE)Take-TwoInteractive(US)20,72916,60013,40013,00011,96911,580StillfrontGroup(SE)G5Entertainment(SE)FrontierDevelopments(GB)ParadoxInteractive(SE)RovioEntertainment(FI)CDProjekt(PL)1,551961792674558544468Kahoot!(NO)14Description:AsofJune2023,therewereanestimated20,729employeesworkingatUbisoftEntertainment.TheFrench-headquarteredvideogamedeveloperistheWesterngamedeveloperwiththebiggestworkforce,aheadofsecond-rankedEmbracerGroupwith16,600employeesduringthemeasuredperiod.ReadmoreNote(s):Worldwide;June30,2023;publiccompaniesSource(s):GPBullhound;S&PCapitalIQNumberofUbisoftemployeesworldwideasofMarch2023Ubisoftglobalworkforce2020-202325,00020,66520,32420,11320,00015,00010,0005,000018,045March2020March2021March2022March202315Description:AsofMarch2023(endofitsfiscalyear2022-23),gamingcompanyUbisofthad20,113employees,outofwhichover86percentwerepartoftheproductionsideofvideogamedevelopment.Thetotalheadcounthadincreasedsignificantlyoverthe18thousandemployeesinMarch2020.ReadmoreNote(s):Worldwide;March2020to2023;full-timeandpart-timeemployees;Ubisoft'sfiscalyearendsMarch31Source(s):UbisoftNumberofUbisoftemployeesworldwideasofMarch2023,bybusinesslineUbisoftglobalworkforce2020-2023,bybusinesslineProductionBusiness25,00020,0002,88017,7852,8752,79017,3432,48515,00010,00017,44915,5605,0000March2020March2021March2022March202316/statistics/1317235/ubisoft-number-of-employees-business-lineAsofMarch2023(endofitsfiscalyear2022-23),themajorityofemployeesemployedbyvideogamecompanyUbisoftwereworkinginthevideogameproductionbusinessline.Only13.9percentofemployeeswerepartofthebusinesssegment.

ReadmoreNote(s):Worldwide;March2020to2023;full-timeandpart-timeemployees;Ubisoft'sfiscalyearendsMarch31Source(s):UbisoftDistributionofUbisoftemployeesworldwideasofMarch2023,bygenderUbisoft:globalcorporatedemography2020-2023,bygenderWomenMenOther100%90%80%70%60%50%40%30%20%10%0%0.07%0.1%74%74.48%76.5%78%25.45%25.9%23.5%22%March2020March2021March2022March202317Description:AsofMarch2023(endofitsfiscalyear2022-23),thevastmajorityofemployeesofvideogamecompanyUbisoftweremen.SlightlymorethanaquarterofUbisoftemployeeswerefemale,andaround0.1percentofemployeesreportedtohavingangenderidentityotherthanmaleorfemale.ReadmoreNote(s):Worldwide;March2020to2023;full-timeandpart-timeemployees;Ubisoft'sfiscalyearendsMarch31Source(s):UbisoftDistributionofUbisoftemployeesworldwideasofMarch2023,bygenderandbusinesslineUbisoft:globalcorporatedemography2023,bygenderandbusinesslineProduction75.7%Business80%70%60%50%63.6%40%30%20%10%0%36.4%25.9%0.1%0.1%WomenMenOther18Description:AsofMarch2023(endofitsfiscalyear2022-23),thevastmajorityofemployeestheproductionsegmentofvideogamecompanyUbisoftweremen.Only24.2percentofUbisoftemployeesinthevideogameproductionbusinesslinewerefemale,andaround0.1percentofemployeesreportedtohavingangenderidentityotherthanmaleorfemale.ReadmoreNote(s):Worldwide;March2023;full-timeandpart-timeemployees;Ubisoft'sfiscalyearendsMarch31Source(s):UbisoftDistributionofUbisoftemployeesworldwideasofMarch2023,byregionUbisoftglobalworkforce2020-2023,byregionAmericas51.7%AsiaPacificEMEA100%90%80%70%60%50%40%30%20%10%0%50.1%15.3%52.6%15.5%52.4%15.4%15.8%34.6%32.5%31.9%32.2%March2020March2021March2022March202319Description:AsofMarch2023(endofitsfiscalyear2022-23),themajorityofemployeesemployedbyvideogamecompanyUbisoftwerelocatedintheEMEAregion.TheAmericasaccountedfor32.2percentofUbisoft'sglobalworkforce.

ReadmoreNote(s):Worldwide;March2020to2023;full-timeandpart-timeemployees;Ubisoft'sfiscalyearendsMarch31Source(s):UbisoftCHAPTER

03BenchmarkMarketcapitalizationofthelargestgamingcompaniesworldwideasofApril2023(inbillionU.S.dollars)Marketvalueofthelargestgamingcompaniesworldwide2020-2023Jun

2021Nov

202146.9853.2335.3274.8819.566.23May

202261.4152.1536.1318.9514.215.2Jan

202359.9148.5333.7317.1Apr

202367.0647.8ActivisionBlizzardNintendo75.2274.7141.6452.0921.476.17ElectronicArts35.1224.5520.985.72RobloxCorporationTake-TwoInteractiveSoftware,Inc.SquareEnixHoldingGroupEmbracerGroupUbisoft17.485.515.935.127.055.265.694.675.512.743.53.04CDProjekt2.952.6421Description:(Formerly)indiegamingcompanyRobloxCorporationstartedtradingpubliclyonMarch10,2021andcloseditsfirstdayoftradingactivitywithamarketcapofover37billionU.S.dollars,aheadofseveralwell-establishedindustryheavyweights.InNovember2021,RobloxCorporationwasrankedfirstamongthebiggestgamingcompaniesworldwidewithamarketcapof74.55billionU.S.dollars,whichhadbeenboostedbymarketactivitysurroundingthemetaversehypeinOctober2021.[...]

ReadmoreNote(s):Worldwide;May2020toApril2023;selectpubliclylistedcompanies;excludinggamingsegmentsofMicrosoft,SonyandTencentSource(s):YahooEstimatedannualgamingrevenueofleadinggamingcompaniesworldwidein1stquarter2023(inmillionU.S.dollars)Gamerevenuesofglobalcompanies2023GamerevenuesinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0008,0007,556TencentSony4,380Apple3,683Microsoft3,152NetEase2,7172,4322,261GoogleActivisionBlizzardElectronicArts(EA)Nintendo1,8741,2951,266Take-TwoInteractive22Description:Inthefirstquarterof2023,Tencentwaswasthehighest-grossinggamingcompanyworldwide.TheShenzhen-headquarteredonlinecompanygeneratedapproximately7.56billionU.S.dollarsingamingrevenuesduringthemeasuredperiod.JapanesecompetitorSonywasrankedsecondwith4.38billionU.S.dollarsinquarterlygamingrevenues.SonyisoneofthebiggestgamingpublishersworldwideandalsoownsthePlayStationgamingplatform.ReadmoreNote(s):Worldwide;Q12023;allvaluesareestimatesSource(s):NewzooShareofdigitalvs.non-digitalrevenueofmajorvideogamepublishersworldwideinmostrecentfiscalyearasofMay2023Digitalrevenueshareofvideogamepublishersworldwide2023ShareofrevenueDigitalNon-digital(retail&other)40%

60%0%20%80%100%4.9%9.1%9.7%13.5%120%Take-TwoEntertainment(FY2023)ElectronicArts(FY2023)SquareEnix(FY2023)95.1%90.9%90.3%86.5%CDProjektGroup(FY2022)Ubisoft(FY2022-23)85.4%84%14.6%16%ActivisionBlizzard(FY2022)Nintendo(FY2023)48.2%51.8%23Description:Digitalchannelnowaccountforthemajorityofgamingmarketrevenuesworldwide.Convenience,frequentdigitalsalesoffers,extradigitalcontent,andmostrecently,theoutbreakoftheCOVID-19pandemichaveledtogamingaudiencesspendingmostoftheirmoneydigitally.GTA5publisherTake-TwoInteractivegeneratedapproximately95.1percentofrevenuesfromdigitaleditionsales.GamingpublisherElectronicArts(EA)wasthesecond-rankedgamingcompany,havingsuccessfully[...]

ReadmoreNote(s):Worldwide;May2023;non-digitalincludesretail,packaged,andotherrevenueasdefinedbytherespectivecompaniesasnon-digitalgamingsalesSource(s):ActivisionBlizzard;CDProjekt;ElectronicArts;Nintendo;SquareEnix;Take-TwoInteractive;UbisoftVideogamestudioandpublisherbrandawarenessaccordingtogamersintheUnitedStatesasofAugust2022Videogamestudio&publisherbrandawarenessintheU.S.2022Shareofrespondents30%0%10%20%40%50%60%70%NintendoEpicGamesEA(ElectronicArts)RobloxSonyInteractiveEntertainmentRockstarGamesUbisoftActivisionBlizzardZyngaBandaiNamcoBethesdaRiotGamesSquareEnix24Description:AsurveyinAugust2022foundthatmorethansevenoutoftengamersintheUnitedStateswereawareofgamingcompanyNintendo,makingitthemostwell-knownvideogamingcompanyamongU.S.gamers.FortnitepublisherEpicGameswasrankedsecond,andEA(ElectronicArts)wasrankedthird.ReadmoreNote(s):UnitedStates;August3to8,2022;1,035respondents;18-64yearsSource(s):ConsumerInsightsVideogamestudioandpublisherbrandpopularityaccordingtogamersintheUnitedStatesasofAugust2022Videogamestudio&publisherbrandpopularityintheU.S.2022Shareofrespondents20%0%10%30%40%50%NintendoEA(ElectronicArts)EpicGamesRockstarGamesActivisionBlizzardSonyInteractiveEntertainmentUbisoftRobloxZyngaBandaiNamcoBethesdaSquareEnixNiantic25Description:AsurveyinAugust2022foundthat49percentofU.S.gamerswhohadheardofNintendoalsolikedthevideogamingcompany.Nintendoranked15percentagepointsaheadofsecond-rankedEA(ElectronicArts),whichonly34percentofawaregamersstatedtheyliked.ReadmoreNote(s):UnitedStates;August3to8,2022;1,035respondents;18-64years;respondentswhoknowanyofthepublishers/studiosSource(s):ConsumerInsightsDigitalvideogamepurchasesbystorebrandintheU.S.asofSeptember2023DigitalvideogamepurchasesbystorebrandintheU.S.2023Shareofrespondents10%

15%0%5%20%25%30%35%40%AmazonGames/primegamingGooglePlayStore39%36%PlayStationStore34%AppleAppStore/AppleArcadeEAPlay/Origin33%25%MicrosoftStore23%22%EpicGamesStore/EpicGamesLauncherBlizzard/B20%20%NintendoeShopSteam18%GOG.com/GOGGalaxyHumbleBundle13%10%10%Uplay/UbisoftStore/UbisoftConnectOther5%26Description:WeaskedU.S.consumersabout"Digitalvideogamepurchasesbystorebrand"andfoundthat"AmazonGames/primegaming"takesthetopspot,while"Uplay/UbisoftStore/UbisoftConnect"isattheotherendoftheranking.

ReadmoreNote(s):UnitedStates;October2022toSeptember2023;5111respondents;18-64years;respondentswhoplayvideogamesandspentmoneyondigitalvideogames(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMostcoveredvideogamecompaniesworldwidein2022,bynumberofarticlesMostbuzzworthygamingcompaniesworldwide2022Number

ofarticles26973017913415496551263YoY-25.9%-28.4%-13.8%-23.2%-34.5%NEWNintendoMicrosoftSonyUbisoftEpicGamesTwitch4475335246ActivisionBlizzardSega29595+92.4%-20.1%NEW26369Valve25899Bethesda25569-26.3%27Description:ApartfrombeingoneofthemostvaluableJapanesebrands,Nintendowasalsothemostcoveredvideogamecompanyin2022asabout26thousandarticleswerepublishedaboutconsolemakerandgamepublisher.Microsoftwasrankedsecondwith17thousandarticles-however,thisrepresentsa28.4percentyear-over-yeardeclineforthetechcompany.ReadmoreNote(s):Worldwide;2022Source(s):;ICOPartnersMostpopulargamingconferencesworldwideinJune2023,bypeakviewersMostviewedgamingconferencesworldwide2023,bypeakviewers0500,0001,000,0001,500,0002,000,0002,500,0002,387,5243,000,000XboxGamesShowcase&StarfieldDirect2023SummerGameFest20232,025,712UbisoftForward20231,163,861CapcomShowcaseLivestream2023PCGamingShow2023658,772622,246OTKGamesExpo2023256,316236,063217,075XboxGamesExtendedShowcase2023FutureGamesShowSummerShowcase2023DevolverDirect2023146,103114,90757,86450,531WholesomeDirect2023FinalFantasyXVIPre-LaunchCelebrationTribecaGamesSpotlight202328Description:ThefirsthalfofJune2023waspackedwithgamingconferences,andtheXboxGamesShowcase&StarfieldDirect2023wasthemostpopular,withover2.3millionpeakviewersviastreamingplatforms.TheSummerGameFest2023conferencerankedsecondwith2.03millionpeakviewers.Videogameshowcaseeventsareapopularpartofsummeractivitiesinthegamingindustry,whichnewsonmuch-anticipatedtitleslikeStarfield,theMortalKombatseriesrelaunch,aswellasAlan[...]

ReadmoreNote(s):Worldwide;June1to14,2023Source(s):StreamsChartsCHAPTER

04TitlesandproductsNumberofactiveplayersreachedbyUbisoftfromMarch2019toMarch2023(inmillions)Ubisoftplayercount2019-2023160140141141133117120100100806040200Mar2019Mar2020Mar2021Mar2022Mar202330Description:ForthefiscalperiodendinginMarch2023,Ubisoftreported133millionplayersreachedbyitsplayernetwork.Thisisdownfrom141millionactiveplayersinthepreviouslymeasuredperiod.UbisoftisthecreatorofthesuccessfulAssassin'sCreedfranchise.Itslatestinstallment,Assassin'sCreedMirage,issettobepublishedin2023.ReadmoreNote(s):Worldwide;March2019to2023Source(s):ElectronicArtsAll-timeunitsalesofselectUbisoftvideogamefranchisesandtitlesworldwideasof2023(inmillions)Ubisoftall-timegametitleunitsalesworldwide2023Unit

sales

in

millions20munitssoldRabbidsForHonor30muniqueplayers50muniqueplayers40munitssoldWatchDogsTomClancy'sGhostReconFarCry(series)FarCry580muniqueplayers10munitssoldBrawlhalla100muniqueplayers155munitssold,155muniqueplayers40mplayerssincelaunch80munitssoldAssassin'sCreedTomClancy'sTheDivisionJustDanceTomClancy'sSplinterCellTomClancy'sRainbowSixTheCrew30munitssold80mplayers40muniqueplayers31Description:Accordingto2023datafromUbisoft,Assassin'sCreedwasthecompany'smostpopularvideogamefranchisewithover155millionunitsalesand155millionuniqueplayers.OtherpopulartitlesincludetheJustDancefranchisewithover80millionunitsalesordownloads,theFarCryseries,aswellasassortedTomClancy-brandedshootergames.

ReadmoreNote(s):Worldwide;2023Source(s):UbisoftLifetimeunitsalesgeneratedbytheAssassin'sCreedseriesworldwideasofSeptember2022(inmillions)Assassin'sCreedlifetimeseriesunitsales2010-20222502001502001551401001007350200Nov2010Apr2014Sep2016Jun2019Nov2020Sep202232Description:InSeptember2022,theAssassin'sCreedactionadventurevideogameserieshadgeneratedapproximately200millionlifetimeunitsales,makingitoneofthemostpopulargamingfranchisesworldwide.TheplotoftheseriescirclesaroundtheeternalconflictbetweentheAssassinsandtheTemplarsandplayersareabletoexploreopen-worldhistoricalsettings,whichareamixtureofhistoricalfiction,sciencefiction,andreal-worldhistoricalevents.ReadmoreNote(s):Worldwide;November2010toSeptember2022Source(s):;UbisoftNumberofselectAssassin'sCreedtitleplayersworldwideasofOctober2023(inmillions)Assassin'sCreedselecttitlesplayercount202340353025201510534200Assassin'sCreedValhalla(2020)Assassin'sCreedBlackFlag(2013)Title(releaseyear)33Description:InOctober2023,tenyearsafteritsinitialrelease,theopen-worldRPGAssassin'sCreedBlackFlagreported34millionplayers.Assassin'sCreedValhalla,theseries'best-sellingtitlesofar,hadabout20millionplayerspost-release.

ReadmoreNote(s):Worldwide;October2023;latestreportedfiguresSource(s):Kotaku;Ubisoft(Assassin'sCreed)Most-viewedUbisoftvideogamesonTwitchasofNovember2023,byshareofviewingtimeUbisoftgamingtitlesTwitchviewingtimeshare2023Shareofviewingtime5%

10%0%15%20%25%30%35%Assassin'sCreedMirage30.9%TomClancy'sRainbowSixSiege16.2%TheCrew:Motorfest8.4%Anno18006.7%6.2%5.6%JustDance2024EditionAssassin'sCreedIVBlackFlagHeroesofMightandMagicIII:TheRestorationofErathia5.6%5.5%5.4%ForHonorUNORidersRepublic4.7%34Description:InNovember2023,thenewlyreleasedAssassin'sCreedMirageaccountedfor30.9percentofTwitchplatformstreamingtimegeneratedbyUbisoftgamingtitles.Thetitlewasthelatestinstallmentinthelong-runningAssassin'sCreedseriesandthefirstnewmainlinereleasesince2020.ReadmoreNote(s):Worldwide;30daysprecedingNovember14,2023;amonggamesbyUbisoftSource(s):TwitchTrackerLivestreamaudienceengagementwithUbisoftForwardgamingconferenceasofJune2023UbisoftForwardgamingconferencelivestreamengagement2020-2023Hours

watchedPeakviewers1163861611293Average

viewers929608Airtime2:10hrs1:50hrs2:55hrs1:45hrsUbisoftForward2023(Jun12,2023)UbisoftForward2022(Sep10,2022)UbisoftForwardE32021(Jun12,2021)UbisoftForward(Jul12,2020)201414993003950729530313683256929146352823532131039327186110235Description:UbisoftForwardisanannualgamingshowcaseeventbyFrenchgamingpublisherUbisoft.TheJune2023editionoftheeventhad1.16millionpeakviewers,whichisa90.4percentimprovementoverthepreviousyear.UbisoftForward2023includednewsonthepublisher'smajorfranchisesStarWars,Avatar,andAssassin'sCreed,aswellasinformationregardinganewPrinceofPersiagame,whichissettobea2Dplatformer.

ReadmoreNote(s):Worldwide;July2020toJune2023Source(s):StreamsChartsMust-havevideogamingsubscriptionservicesamonggaminghouseholdsintheUnitedStatesasofOctober2022Must-havevsnice-to-havegamingsubscriptionsintheU.S.2022ShareofrespondentsMusthave(invaluable)

Nicetohave(coulddowithout)20%

30%

40%

50%

60%58%57%0%10%70%80%42%43%90%100%XboxLiveorXboxGamePassPlayStationPlusNintendoSwitchOnlineGooglePlayPass50%48%50%52%AppleArcade47%47%53%53%FreegamesOne-timegamepurchasesEAPlayorEAPlayProSubscriptionstospecificgamesUbisoft+43%57%40%39%60%61%31%69%36Description:DuringanOctober2022surveyamongU.S.gaminghouseholds,Microsoft'sXboxLiveorGamePassnarrowlybeatoutSony'sPlayStationPlusofferingintermsofpopularity.Whenaskedaboutwhichgamingsourceswereamust-haveforthem,58percentofrespondentsstatedthatXboxgamingsubscriptionswereamust-havesourceofentertainmentwhichtheycouldnotdowithout,comparedto57percentofrespondentswhostatedthesameaboutPSPlus.Exclusiveaccesstovideo[...]

ReadmoreNote(s):UnitedStates;October2022;1,749respondents;18to74years;householdsthatgameSource(s):HubEntertainmentResearchUbisoft+brandawareness,usage,popularity,