UNIT-1-外经贸函电市公开课一等奖省赛课微课金奖课件

INTERNATIONALBUSINESSCOMMUNICATION

PRACTICALWRITTENENGLISHFORTHEMODERNBUSINESSWORLD

1/24

UNIT１

ESTABLISHMENTOFBUSINESSRELATION

建立业务关系2/241.theCommercialCounselor’sOffice

商务参赞处2.businessscope

业务范围3.leading

:main,major,first主要Wehavebeenoneoftheleadingimportersandexportersofcottonandwoolenpiecegoodsformanyyears.我们多年来一直是棉、毛织品主要进出口商。

3/24enjoyanexcellentreputation

:tohaveagoodfame,tobefamousSomeotheradjectivescanbeusedtoreplace“excellent”,suchasgood,great,high,etc.establishbusinessrelationswithsb.

与…建立业务关系Similarexpressionsareasfollows:toopenup/enterintobusinessrelationswithsb.,toestablishbusinesscontacts/connectionswithsb.,totradewith,tocommencebusinesswithsb.,tocooperatewithsb.,toopenanaccountwithsb.,etc.4/24cataloguealistofarticlesforexhibitionorsale,usuallyincludingdescriptiveinformationorillustrations目录referencen.

1)anactofreferring.e.g.forone’sreference=forone’sinformation供某方参考Adocumentwillbesenttoyouforyourreference.文件将交给你供参考。2）apersonwhoisaskedtoprovidetheinformationaboutthecharacterorabilityofthethirdperson推荐人，资信证实人TheirreferenceisChaseManhattanBank.他们资信证实人是大通曼哈顿银行。5/243）amarkorsignusedtodirectareadertosth.YoumayrefertoourletterreferenceNo.32concerningyourquestions.关于你方疑问，你能够参考我方编号为32号信函itemaproductusuallylistedinacatalogueorapricelist商品Pleaseletusknowthemainitemsyouexportnow.请通知你方当前出口主要商品。anexportitem出口项目anitemofbusiness营业项目6/249.quotationapriceorbid.Itisequivalenttoquotes(colloquial).报价make/send/give/cable/submitaquotationforsth.报价…Yourquotationsforcottonpiecegoodsaretoohightobeacceptable.贵方棉织品报价太高让人实难接收。7/2410.inquiry(orenquiry):arequestforinformationoncertaingoodssupplied询盘11.specializein:tomainlydealinWespecializeinprocessingmechanicaltools.我们专营机床加工。8/24exportn.1)sing.exportation

Ourcompanydealsintheexportofchemicalproducts.本企业经营化工产品出口。2)pl.goodsexportedThemainexportsofsomedevelopingcountriesareprimarygoods.有些发展中国家主要出口货物为初级产品。expandone’smarket扩大市场，开拓市场Similarphrasesareasfollows:to

develop/create/open/establish/cultivate

amarket

9/2414.line

branchofbusiness行业Ourchieflineistheimportoftablecloths.我们主要业务是进口台布。15.IndustrialandCommercialBankofChina，JiangsuBranch中国工商银行江苏分行10/2416.

finance

n.1)sing.themanagementofmoney,banking,investments,andcredit财政，金融financecontract信贷协议2)pl.creditposition资信情况Astoourfinances,youcanrefertoBankofChina.关于我们资信情况，你能够去中国银行查询。11/2417.concern

:abusinessestablishmentorenterprise;afirm18.assume:totakeupononeselfassumeresponsibility负担责任assumeone’sdebts负担债务12/2419.standing

1)n.reputation,positionWhatistheirfinancialstanding?他们资信怎样？相关“资信情况”表示方法还有：

credit

standing

信誉情况financial

standing

资金情况finances

财源，资金情况（惯用复数）2)adj.long-time;fixedstandingcredit定额贷款standingoffer长久有效发盘

standing

cost

长久成本，固定成本

standing

order

长久订单

standing

director

常务董事13/2420.

promotionliterature宣传手册literature商业文字宣传品统称，不可数名词，常有以下几个：manual产品手册pamphlet(booklet,brochure)小册子leaflet单页说明书，广告单folder折叠式印品bulletin产品简报data产品数据表14/2421.articleacommodityorproduct商品货物(abbrev.Art.)anarticleofclothing一件衣服Atyourrequest,wenowofferyou1,000dozentablecloths,Art.No.235withpromptshipment.按照贵方要求，我方现出售1000打货号为235桌布，马上装运。15/2422.trialorder

试购订单23.demand1)n.callforcommoditybyconsumers;requirementTherehasbeenaheavydemandforTinIngotrecently.Yourunreasonabledemandcannotbeaccepted.Asdemandexceedssupply,itisimpossibletoreducethepriceofgoods.2)v.toneed;requireThebuyerdemandsimmediateshipment.16/2424.forward

1)v.tosend;dispatchWe’llforwardyousamplesinafewdays.不日内将给贵方寄去样品。2)

转交，传递Your

letter

of

November

8

addressed

to

our

Head

Office

has

been

forwarded

(ortransmitted,referred,

passed

on,

handed

over)

to

usfor

attention

and

reply.

你方11月8日致我总企业函已转给我们办复。3)adj.期货Ourclientswillnotacceptforwardshipment.我方客户不接收期货。

17/244）adv.运出ThegoodsunderNo.100Orderwillgoforwardbys.s.Cloud.100号订单项下货物将由“云霞”号运出。5）词组：forwardingagent运输商，运输报关代理forwardingcommission发运代理佣金forwardingbusiness运输业，期货交易forwardinginstructions运输说明书forwardexchangemarket期货汇兑市场forwardcharges运输费用18/2425.make

n.aspecificlineofmanufacturedgoods,identifiedbythemanufacturer'snameortheregisteredtrademark牌子ShouldersisoneofthefamousmakesofshampooinP&Gcompany.26.division:abranch部门19/2427.premium

somethingofferedfreeoratareducedpriceasaninducementtobuysomethingelse赠品28.

incentive

:motivationorstimulus刺激，勉励29.raten.thecostforacommodityorservice费用20/2430.bookletn.asmallbookorpamphlet31.buyv.buydirectfromproducer直接向制造商采购buythroughanagent经过代理商采购buyontrial试购Itiscertainthatthesethingswilladvanceinpricebeforelong,sothatweheartilyadviseyoutobuyinasmuchasyoucan.这些物品很快一定会涨