Unit6-A.3市公开课一等奖省赛课微课金奖课件

Unit6Advertisement《21世纪大学英语应用型综合教程II》21stCenturyCollegeEnglish–forInteractivePurposes:Book2

1/25DiscussionIntroducetheadsyouknow.Whatdoyouthinkofads?Doyoulikethem?Whataretheadvantagesanddisadvantagesofads?Whatarethecharacteristicsofads?2/25Unit6:Theme-relatedInformationDirections:Learnaboutalliteration（头韵）.

Inlanguage,alliterationreferstotherepetitionofaparticularsoundinthefirstsyllablesofaseriesofwordsorphrases.3/25Unit6:Theme-relatedInformationDirections:Learnaboutalliterationinads.Rhetoricaldevicestomaximizeitspromotioneffectsattractingattentionholdinginterestarousingdesirestimulatingaction.Example:GoforGold.去喝Gold酒。（Gold酒广告）4/25Directions:

Watchthevideoclipanddotheexercises.BlankFilling

DiscussionUnit6:Warm-up5/25obese

极为肥胖epidemic

流行病obesity

肥胖cognitive认知，认识能力diabetes糖尿病Directions:Watchthevideoclipandfillintheblankswiththewordsorexpressionsyou’veheard.

（Childrenareexposedtoadvertisementsofjunkfood,whichisfoundrelatedtothehighrateofchildhoodobesity.）MarketershavebeenadvertisingtochildrenfordecadesandnowAmericansarefeelingits___1___.Todaymorethan20%ofouryouthsare____2___orobese.Theweightgainstartsintheirtoddleryearsandexpandsthroughadulthood.Thequestion

onall

parents’mindsiswhatweshoulddotosaveourchildrenfromthegrowingepidemic

inAmerica.Reducingor

___3___foodadvertisementsduringchildren’stelevisiontimeisjustonelinkresearchersfoundinpreventingchildhoodobesity.Becauseoftheirage,childrenhavefewercognitiveskillsthanadultsdo.Thismeanstheydonotknowexactlyhowto___4___advertisementsaimedatthemanddonotcomprehendthesellingintentofadvertisers.Todayweblamechildren-could-tell-the-foodadvertisementsCheckUnit6:Warm-upastherootcauseforchildhoodobesityandchildhooddiabetes.Itwasn’tuntilthe1970sthatthemarketerstooka___5___lookathowtheyadvertisedtochildren.ThefirstindustryformedtoregulateadvertisementstochildrenwastheChildren’sAdvertisementReviewUnit.Itwascreatedin1974andisstillheretoday.Itcontainsseveral___6___

whojudgewhenadvertisementstochildrenareindeedmisleadingor__7___

andcontactthecompaniestochangeorpulltheadvertisements.Recentlytheyhavebeenlookingathowfoodadvertiserscouldtelltochildren.Thisisduetothe__8__trendofchildhoodobesityinAmericacomingintonationalattention.Aresponseisthis:fourmajorfoodbeveragecompanies—CocoCola,Mars,Hershey,andCadburyAdams,USA—chosenottoadvertisetochildrenanymore.Othercompaniesjointhismovementanddecidethey

will

__9__

nutritionalstandardsontheirproductsthatwillmeetacertainlowfatandsugarcontentwhenadvertisedtochildren.Althoughthisisastepintherightdirection,companiescanstillsettheirown

__10__ofwhattheywanttoadvertisetochildren.6/25Unit6:Warm-up（Childrenareexposedtoadvertisementsofjunkfood,whichisfoundrelatedtothehighrateofchildhoodobesity.）MarketershavebeenadvertisingtochildrenfordecadesandnowAmericansarefeelingits

_______

.Todaymorethan20%ofouryouthsare

_________orobese.Theweightgainstartsintheirtoddleryearsandexpandsthroughadulthood.Thequestiononallparents’mindsiswhatweshoulddotosaveourchildrenfromthegrowingepidemicinAmerica.

Reducingor

_________

foodadvertisementsduringchildren’stelevisiontimeisjustonelinkresearchersfoundinpreventingchildhoodobesity.Becauseoftheirage,childrenhavefewercognitive

skillsthanadultsdo.Thismeanstheydonotknowexactlyhowto

________advertisements

1.impact

2.overweight3.eliminating

4.perceive7/25Unit6:Warm-up

aimedatthemanddonotcomprehendthesellingintentofadvertisers.Todayweblamechildren-could-tell-the-foodadvertisementsastherootcauseforchildhoodobesityandchildhooddiabetes.Itwasn’tuntilthe1970sthatthemarketerstooka

________lookathowtheyadvertisedtochildren.ThefirstindustryformedtoregulateadvertisementstochildrenwastheChildren’sAdvertisementReviewUnit.Itwascreatedin1974andisstillheretoday.Itcontainsseveral

_________whojudgewhenadvertisementstochildrenareindeedmisleadingor

___________

andcontactthecompaniestochangeorpulltheadvertisement.Recentlytheyhavebeenlookingathowfoodadvertiserscouldtelltochildren.Thisisduetothe

___________trendofchildhoodobesityinAmerica

cominginto5.closer6.reviewers

7.inappropriate

8.overwhelming8/25Unit6:Warm-upnationalattention.Aresponseisthis:fourmajorfoodbeveragecompanies—CocoCola,Mars,Hershey,andCadburyAdams,USA—chosenottoadvertisetochildrenanymore.Othercompaniesjointhismovementanddecidetheywill

________nutritionalstandardsontheirproductsthatwillmeetacertainlowfatand

sugarcontentwhenadvertisedtochildren.Althoughthisisastepintherightdirection,companiescanstillsettheirown

_________ofwhattheywanttoadvertisetochildren.9.announce

10.standards9/25Directions:Workinpairsanddiscussthequestions.Unit6:Warm-up1.Howdidyoufeelonthefirstdayatcollege?(Cues:excited,lonely,farawayfrom,miss,free,onone’sown)2.Whatdifferencesaretherebetweencollegelifeandhighschoollife?(Cues:structure,remindof,counton,schedule)3.Whatisyourdailyscheduleincollege?(Cues:wakeup,breakfast,lecture,break,practice)Besidesadultsandseniors,childrenarealsothetargetofadvertisers.Whydotheyadvertisetochildren?Shouldadvertisersbeallowedtoadvertisetochildren

?3Whataretheeffectsofads?Directions:

Workinpairsanddiscussthefollowingquestions.

10/25Unit6:LanguageandCulturalPointstarget—

v.makeatargetof;setasagoal—

n.amarktoshootat;sth.orsb.firedatormarkedforattack;agoaltobeachievedExamples:ThenuclearweaponsaretargetedonWesternEurope.这些核武器目标是西欧。What’sthetargetreadershipofthispaper?这份报纸以哪些人为读者对象?11/25Unit6:LanguageandCulturalPointsPlantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing,providedthatyoulimitthetimethatyourlittleonespendswatchingTVandyoumonitortheprogramswatched.e.g.Themachineswillrunwellprovidedthattheyaregreasedintime.这些机器只要及时上油，就会运转得很好。本句主句是“Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing”，providedthat相当于if

，表示“假如”，引导出一个条件状语从句。Note

假如我们从他那里得到些帮助，我们就会处理这个难题。Wewillsolvethisproblemprovidedthatwegetsomehelpfromhim.12/25Unit6:LanguageandCulturalPointsMediaAwarenessNetwork

Culturalnote:

TheMediaAwarenessNetworkisaCanadiannon-profitorganizationbasedinOttawathatfocusesonmedialiteracyprograms.Inparticular,theorganizationpromotescriticalthinkingviaeducationresourcesandanalyzesthecontentofvarioustypesofmassmedia.SurveysandstudiesperformedbytheMediaAwarenessNetworkhaveexploredyouthmediaconsumption,suchastelevisionandinternetuse,aswellasmediaissues.Inrecentyearstheorganization’sfocushasshiftedmoreheavilytodigitalliteracy,althoughitcontinuestoproduceresourcesontraditionalmedia.13/25Unit6:LanguageandCulturalPointscite—v.quotebywayofexample,authority,orproofExample:ThedevilcanciteScriptureforhisownpurpose.魔鬼也能引经据典为自己辩护。14/25Unit6:LanguageandCulturalPointsAmericanPsychologicalAssociation(APA)

Culturalnote:

BasedinWashington,D.C.,theAmericanPsychologicalAssociation(APA)isascientificandprofessionalorganizationthatrepresentspsychologyintheUnitedStates.Withmorethan154,000members,APAisthelargestassociationofpsychologistsworldwide.ThemissionoftheAPAistoadvancethecreation,communicationandapplicationofpsychologicalknowledgetobenefitsocietyandimprovepeople’slives.15/25Unit6:LanguageandCulturalPointsexposure—

n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecretExamples:Afteronlyashortexposuretosunlighthebegantoturnred.他在阳光下只晒了一会儿,皮肤就开始变红了。Ithreatenedthemwithpublicexposure.我扬言要公开揭露他们。16/25Unit6:LanguageandCulturalPointsdeny—

v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)

isnottrueExamples:Hedeniedthemoneytohisson.他拒绝给儿子钱。Hedeniedknowinganythingabouttheirplans.他否定知悉他们计划。17/25Unit6:LanguageandCulturalPointsMonitorCulturalnote:ThefullnameisMonitoronPsychology,apublicationoftheAmericanPsychologicalAssociation.Itisthe“mustread”forpsychologyeducators,scientists,andpractitioners.DeliveredeachmonthwiththeexceptionofacombinedJuly/Augustissue,MonitoronPsychologyprovidescompellingeditorialonthescienceandpracticeofpsychologyaswellasonhowpsychologyinfluencessocietyatlarge.18/25Unit6:LanguageandCulturalPointsexposure—

n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecretExamples:Afteronlyashortexposuretosunlighthebegantoturnred.他在阳光下只晒了一会儿,皮肤就开始变红了。Ithreatenedthemwithpublicexposure.我扬言要公开揭露他们。19/25Unit6:LanguageandCulturalPointsdeny—

v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)

isnottrueExamples:Hedeniedthemoneytohisson.他拒绝给儿子钱。Hedeniedknowinganythingabouttheirplans.他否定知悉他们计划。20/25Unit6:LanguageandCulturalPointsrate—

n.1.acertainquantityoramountofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progressExamples:Thesecretaryshowedmeyourattendancerate.秘书给我看了你出勤率。Wedroveatasteadyrate.我们以平稳速度开车。21/25Unit6:LanguageandCulturalPointssubstantial—

a.ofampleorconsiderableamount,quantity,size,etc.；basicoressential;fundamentalExamples:Thecountryboughtasubstantialnumberofweapons.这个国家购置了大量武器。Theymadesubstantialchang