Cross-Border E-commerce智慧树知到答案2024年浙江工商大学

Cross-BorderE-commerce浙江工商大学智慧树知到答案2024年第一章测试

OneofE-Commerce'scharacteristicsistradechainisflatten.(

)

A:对B:错

答案:A

第二章测试

WhichofthefollowingisNOTavalidpaymenttoolinChinanowadays?（）。

A:Mobilewallet

B:Bitcoin

C:Check

D:Digitalcash

答案:BWhichofthefollowingisNOTatoolforriskmanagement?（）。

A:futures

B:corporatebond

C:options

D:swaps

答案:BWhichofthefollowingsareindicatorsevaluatingindividualcreditworthiness（）。

A:collateral

B:confidence

C:character

D:capacity

答案:ACDWhichofthefollowingsareelementsofrisk（）。

A:loss

B:probability

C:outcome

D:price

答案:BCLetterofcreditisbasedoncommercialcreditwhilecollectionisbasedonbankcredit.（）

A:对B:错

答案:B

第三章测试

Whichtoolcandevelopandmineandtrackkeywords?()

A:Googleanalysis

B:Alexa

C:GoogleTrends

D:KeywordSpy

答案:DIfwatchesareverypopular,youcanfindamatchingwatchstrapforcustomers.Thiskindofmethodis()

A:RelevantProducts

B:HitPriceRange

C:SocialMedia

D:treediagram

答案:AWhichofthefollowingareB2Cimportplatforms?()

A:TmallInternational

B:Xiaohongshu

C:VIPSD:KoalaE:DHgate

答案:ABCDExternaldatageneratedbymarketsandindustriesotherthantheenterprise()

A:对B:错

答案:AThefirstwordoftheAmazonListingtitleisthelargesttrafficentry()

A:对B:错

答案:A

第四章测试

UndertheCIFrule,whichofthefollowingobligationsisnotrequiredoftheseller?（）。

A:Importcustomsclearance

B:Transportationcosts

C:Insurancecosts

D:Exportdeclaration

答案:AAtwhichpointFOBcommodityliabilityistransferredfromtheexportertotheimporter.（）。

A:Goodstopaythebuyer

B:Onboardtheship

C:AlongsideShip

D:Freecarrier

答案:BForCIF,exporterwillpreparethegoodsanddocuments,transportgoodstoport,customsclearance.（）

A:对B:错

答案:BePacketismainlyforlightandsmallitemsoftheairmailservice.（）

A:对B:错

答案:AWhichofthefollowingaretherolesofoverseaswarehouse?（）。

A:Customsclearance

B:Deliveryandcollection

C:Returnslabeling

D:FBAservice

答案:ABCD

第五章测试

Ofthefollowing,whichisNOTthetypeofsearchenginemarketing?（）。

A:In-sitepromotion

B:SEO

C:Biddingranking

D:Keywordadvertising

答案:AOfthefollowing,whichbelongtovideomarketing?（）。

A:Promotionalvideosforproductsorenterprises

B:Videoadvertisements

C:OthersarecorrectD:Videoplacementmarketing

答案:COfthefollowing,whichisin-sitemarketingforcross-bordere-commerce?（）。

A:Optimizethetitle

B:Commodityattributes

C:Trackoperationsandpromotioninsideandoutsideofcompetitors

D:Detaileddescriptionoptimization

答案:ABCDInternetmarketingisanimportantpartoftheoverallmarketingstrategyofanenterprise.（）

A:对B:错

答案:AAslongaswefindtherightsocialnetworkplatform,wedon'tneedtorelyonthetraditional"spreadingnetwork"marketing,andcanreachthetargetconsumersmoreaccurately.（）

A:对B:错

答案:A

第六章测试

Acompany'ssupplychainstrategy（）

A:definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

B:determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

C:specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

D:specifiestheportfolioofnewproductsthatitwilltrytodevelop.

答案:BThefirststepinachievingstrategicfitbetweencompetitiveandsupplychainstrategiesisto（）

A:understandthesupplychainandmapitontheresponsivenessspectrum.

B:understandcustomersandsupplychainuncertainty.

C:ensurethatallfunctionalstrategieswithinthesupplychainsupportthesupplychain'slevelofresponsiveness.

D:matchsupplychainresponsivenesswiththeimplieduncertaintyofdemand.

答案:BWhattypeofnetworkdesignisrepresentedinthediagram?

（）

A:Chainednetworkwithonelongchain

B:Chainednetworkwithtwolongchains

C:Fullyflexiblenetwork

D:Dedicatednetwork

答案:CRevenuemanagementuses(）

A:staticpricingtoincreaserevenue.

B:thesupplychainmixtodecreaseexpenses.

C:differentialpricingtoincreaserevenue.

D:themarketingmixtoincreaserevenue.

答案:CThegoalo