波兰数字媒体行业市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSDigitalmediainPolandCHAPTER

01DigitalmusicRevenueofthedigitalmusicmarketinPolandfrom2018to2027,bysegment(inmillionU.S.dollar)DigitalmusicmarketrevenueinPoland2018-2027,bysegmentDigitalMusicMusicStreamingMusicDownloads3002504.974.984.994.962004.9496.2992.414.655.5988.0682.56150100505.9275.8670.7969.5860.345.896.2144.3237.77136.972027132.552026127.32025120.352024111.532023103.26202299.15202185.66202066.43201956.71201804Description:Overtheforecastperioduntil2027,therevenueisforecasttoexhibitfluctuationsamongthethreesegments.TheindicatordecreasesonlyinthesegmentMusicDownloadstowardstheendoftheforecastperiod,whiletheremainingsegmentsfollowapositivetrend.Theabsolutedifferencebetween2018and2027is1.24millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsNumberofdigitalmusicusersinPolandfrom2018to2027,bysegment(inmillions)DigitalmusicusersinPoland2018-2027,bysegmentDigitalMusic7.24MusicStreamingMusicDownloads7.438.57.57.925.757.795.627.635.467.186.96.694.686.55.54.53.52.56.15.823.485.263.365.013.324.833.584.453.563.793.293.443.393.423.273.0820182019202020212022202320242025202620275Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.However,itcanbeobservedthatthegrowthofallthreesegmentsslowsdowninthelaterstagesoftheforecastperiod.Explicitly,thesegmentMusicDownloadsregistersthesmallestincreasein2027,withavalueof0.02millionusers.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsLeadingmusicstreamingapplicationsinPolandin2023,byrevenue(in1,000U.S.dollars)TopgrossingmusicstreamingappsinPoland2023RevenueinthousandU.S.dollars400

60002008001,0001,200SpotifyYouTubeMusicTIDAL1,140.24716.2458.87Deezer143.77AppleMusicSoundCloud46.2817.3AmazonMusic

0.376Description:In2023,SpotifywasthemostpopularappformusiclisteningamongPolishusersintermsofrevenue.TheSwedishsubscription-basedmusicandvideostreamingservicehasgeneratedoveronemillionU.S.dollarsinrevenueinPoland.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingmusicstreamingapplicationsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedmusicstreamingappsinPoland2023Numberofdownloadsinthousands1,00005001,5002,0002,500SpotifyYouTubeMusicSoundCloudTIDAL2,236.16624.19512.99239.68AppleMusicDeezer172.6360.82AmazonMusic37.277Description:In2023,SpotifywasthemostpopularappformusiclisteningamongPolishusersintermsofdownloadnumber.TheSwedishaudiostreamingapphasbeendownloadedover2.2milliontimesinPoland.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingmusicservicesandplayersappsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedmusicservicesappsinPoland2023Numberofdownloadsinthousands1,0000Spotify:MusicandPodcastsYouTubeMusic5001,5002,0002,5002,236.16624.19SoundCloud:DiscoverNewMusicRingtonesforandroidphonesRadioFM512.99495.57335.42239.68208.46172.63128.56112.73TIDALMusic:HiFi,Ad-freeMusicplayerAppleMusicmyTunerRadio-LiveStationsMusicPlayer-AudifyPlayer8Description:In2023,over2.2millionusersinPolandinstalledtheSwedishdigitalmusicstreamingservice,Spotify,makingitthemostdownloadedappinthemusicservicesandplayerscategory.ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingmusicservicesandplayersappsinPolandin2023,byrevenue(in1,000U.S.dollars)TopgrossingmusicservicesappsinPoland2023RevenueinthousandU.S.dollars400

6000Spotify:MusicandPodcastsYouTubeMusic2008001,0001,200TIDALMusic:HiFi,Ad-freeDeezer:MusicPlayer,PodcastAppleMusicTuneInꢀRadio:Music&SportsSoundCloud:DiscoverNewMusicIncrediboxVoloco:AutoVocalTuneStudioYandexMusic,books&podcasts9Description:Spotifywasthehighest-earningmusicservicesandplayersapponiOSandAndroidinPolandin2023,withitsrevenuemeasuringat1.4millionU.S.dollarsthatyear.YouTubeMusicfollowed,witharevenueof716.2thousandU.S.dollars.

ReadmoreNote(s):Poland;2023Source(s):AppMagicMostpopularmusictracksonSpotifyinPolandinFebruary2024(in1,000s)MostpopularSpotifysongsinPoland2024Songlistenershipinthethousands50

100

1500200250300350400401.96450HERO-Kizo,BletkaModyManson-YoungMulti,Szpaku,KubiProducent,LucassiPlaster-Szpaku,Deemz213.42198.63191.72NieRozumiju-Vixen153.03151.93139.82CARNIVAL-¥$,KanyeWest,TyDolla$ignNAPALONEFANKI-ErykMoczko,MIÜ,Bedoes2115Dzięki,ejeste-Lanberry,TribbsErotycznePif-Paf-FigoiSamogonyJestemTwojBajk-Kleks,sanah134.05128.01BeautifulThings-BensonBoone123.9410Description:InFebruary2024,"HERO"byKizoandBletkawasthemostplayedsongonSpotifyinthecountry,withover401thousandaverageplays.ReadmoreNote(s):Poland;February22,2024Source(s):SpotifyCHAPTER

02E-publishingRevenueofthee-publishingmarketinPolandfrom2018to2027,bysegment(inmillionU.S.dollars)E-publishingmarketrevenueinPoland2018-2027,bysegmentePaperseMagazineseBooks180160140120100806040200201820192020202120222023202420252026202712Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Concerningthethreeselectedsegments,thesegmentePapershasthelargestrevenuewith113.72millionU.S.dollars.Contrastingly,eBooksisrankedlast,with21.93millionU.S.dollars.Theirdifference,comparedtoePapers,liesat91.79millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsNumberofe-publishingusersinPolandfrom2018to2027,bysegment(inmillions)E-publishingusersinPoland2018-2027,bysegmenteBooksePaperseMagazines3.12.92.72.52.32.11.91.71.5201820192020202120222023202420252026202713Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodforthenumberofusers.Overall,theindicatorappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2027.Amongthem,thesegmenteBooksachievestherelativelyhighestvaluethroughouttheentireperiod,reaching2.89millionusers.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsLeadinge-bookandaudiobookapplicationsinPolandin2023,byrevenue(in1,000U.S.dollars)Topgrossinge-bookandaudiobookappsinPoland2023RevenueinthousandU.S.dollars02004006008001,0001,2001,4001,6001,8002,000Storytel1,822.02GALATEA836.27Audioteka705.86Audioteka:Audiobooks/Podcasts604.23Audible:AudioEntertainment215.15LitresBlinkist52.9744.6934.0627.8227.8HeadwayEverandMyBook14Description:In2023,Storytelwastheleadingappfore-bookreadingandaudiobooklisteningamongPolishusersintermsofrevenue.Thee-bookandaudiobookstreamingapphasgeneratedover1.8millionU.S.dollarsinrevenueinPolandovertheperiodoftimeobserved.ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadinge-bookandaudiobookapplicationsinPolandin2023,bynumberofdownloads(in1,000s)Mostdownloadede-bookandaudiobookappsinPoland2023Numberofdownloadsinthousands050100150200250300350400402.5390.26450AudiotekaStorytelEmpikGo365.61BookBeatAudiobooksGALATEA241.63226.91Audioteka103.64102.8489.43GooglePlayBooksAudibleHeadway64.6257.0555.4351.66FreedAudiobookseBooxPocketBookreader15Description:In2023,Audiotekawasthemostpopularappfore-bookreadingandaudiobooklisteningamongPolishusersintermsofdownloads.Thee-bookandaudiobookstreamingapphasbeendownloadedover402thousandstimesinPolandovertheperiodoftimeobserved.ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingonlinestores/servicessellingmultimediainelectronicform(applications,e-books,MP3music,etc.)inPolandfrom2021to2023,bybrandawarenessToponlinestoressellingelectronicmultimediaPoland2021-2023,bybrandawarenessShareofrespondents2023202220%202125%0%5%10%15%30%35%40%45%42%41%EmpikAllegroSpotify39%15%15%13%5%7%5%4%4%Legimi2%2%1%3%3%MediaMarktAmazonRTVEuroAGDPlayGooglePlayStorytel3%3%3%2%2%2%2%2%2%5%3%2%2%OLXKomputronik2%2%1%1%%16Description:Thebest-knownbrandofonlinestoresorservicesthatsellmultimediainelectronicforminPolandwasEmpik.Over40percentofrespondentsspontaneouslyindicatedthisbrandin2023,followedbyAllegroandSpotify.Empikwasalsotheleaderintraditionalmultimediasales.ReadmoreNote(s):Poland;2021to2023;15yearsandolder;Internetusers;*Theoriginalquestionwaswordedasfollows:"Wymiedotrzechnazwserwisówinternetowychsprzedajcychmultimediawformieelektronicznej(aplikacje,e-booki,muzykaMP3[...]

ReadmoreSource(s):Gemius;PolskieBadaniaInternetuMostpopulare-bookreadersonSkapiec.plinPoland2024,bylowestpriceavailable*(inzloty)Mostpopulare-bookreadersinPoland2024,bylowestpricePriceinPLN6000AmazonKindleScribe32GB(withpremiumstylus)PocketBookInkPadColor32004008001,0001,2001,4001,6001,8002,0001,9492,2001,449AmazonKindleOasis28GBWiFiAmazonKindle10(noads,WiFi,black)KoboElipsa2E209.99399.991,599InkBOOKFocus(black)999AmazonKindleOasis38GB(graphite,noads)LenovoSmartPaper1,1991,899AmazonKindle1116GB(withads)OnyxBooxPageblack5991,26817Description:Skapiec.plisoneofPoland'sfirstpricecomparisonengine,createdinOctober2004.ThewebsiteallowsInternetuserstocompareitempricesandotherpurchase-relatedconditions,suchasdeliverycosts.Inthee-bookcategoryforFebruary2024,AmazonKindleScribe32GB(withpremiumstylus)wasthemostpopulare-bookreaderinthecomparisonshoppingengine.AccordingtoSkapiec.pl,thedevicecouldbepurchasedfor1,949zlotyatitslowestprice.

ReadmoreNote(s):Poland;February26,

2024;*Rankingofthemostpopulare-booksisbasedonthepopularityofproductsintheSkpiec.plcomparisonshoppingengineamongInternetusers.Rankingisupdatedonceamonthandisareflectionofcurrent[...]

ReadmoreSource(s):Skąpiec.plNumberoffreeaudiobookande-booktitlesofferedbyPublioinPolandasofFebruary2024,bycategoryNumberofPublio'sfreeaudiobooksande-books2024,bycategoryNumberoftitles*30010204050607080BiographyBusiness,company,investementsChildren5318TeenagersInteriordesignChild,parenting,developmentProfessionalandindustry-specificFantasy,horror111610History,militaryCriminal,thriller55Culture,arts,mediaLanguages23Scientific,academic2018Description:Publioisanonlinebookstoreservice.InFebruary2024,theserviceofferedatotalof272freeaudiobookandebooktitlestoitsusers,withtheschoolandeducationcategorytakingthelead(82titles).

ReadmoreNote(s):Poland;February26,2024;*Titlescancorrespondtomorethanonecategory.Dateofreleaseisdateofaccess.

ReadmoreSource(s):publio.plCHAPTER

03SocialmediaForecastofthesocialnetworkuserpenetrationrateinPolandfrom2017to2027ForecastsocialnetworkpenetrationrateinPoland2017-2027100%90%80%87.83%85.82%83.44%80.64%77.37%73.62%69.39%70%60%50%40%30%20%10%0%64.81%59.42%54.71%50.02%201720182019202020212022*2023*2024*2025*2026*2027*20Description:ThisstatisticdisplaysaforecastofthesocialnetworkuserpenetrationrateinPolandfrom2017to2027.In2027,theshareofmonthlyactivesocialnetworkusersisprojectedtoreachnearly88percentofthetotalpopulation.

ReadmoreNote(s):Poland;shareofthetotalpopulationwhouseasocialnetworkviaanydeviceatleastoncepermonth.Source(s):ForecastofsocialnetworkusernumbersinPolandfrom2017to2027(inmillionusers)ForecastofsocialnetworkusersinPoland2017-2027353331292732.7732.1131.330.3229.1527.7926.2324.532522.51232119171520.75201818.9820172019202020212022*2023*2024*2025*2026*2027*21Description:AccordingtotheforecastregardingthedevelopmentofsocialnetworkusernumbersinPoland,thenumberofmonthlyactivesocialnetworkusersisprojectedtoreach32.77millionindividualsin2027.ReadmoreNote(s):Poland;Individualswhouseasocialnetworkviaanydeviceatleastoncepermonth.Source(s):NumberofFacebookusersinPolandfromJanuary2023toJanuary2024(inmillions)NumberofFacebookusersinPoland2023-202427.026.2626.2826.2626.1326.025.024.023.022.021.025.6625.4625.4125.1424.4223.9423.5222.3521.83Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'23Sep'23Oct'23Nov'23Dec'23Jan'2422Description:ThenumberofFacebookusersinPolandhasmostlyfluctuatedovertheobservedperiodoftime,peakingat26.28millionFacebookusersinMay2023.

ReadmoreNote(s):Poland;January2023toJanuary2024;13yearsandolder;FacebookusersSource(s):NapoleonCatNumberofInstagramusersinPolandfromJanuary2023toJanuary2024(inmillions)NumberofInstagramusersinPoland2023-202413.512.9212.9312.8713.012.8212.6712.5812.5312.3712.512.011.511.010.511.9311.811.6811.5211.08Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'23Sep'23Oct'23Nov'23Dec'23Jan'2423Description:InJanuary2024,therewere11.93millionInstagramusersinPoland.ReadmoreNote(s):Poland;January2023toJanuary2024;13yearsandolder;InstagramusersSource(s):NapoleonCatNumberofLinkedinusersinPolandfromJanuary2023toJanuary2024(inmillions)NumberofLinkedinusersinPoland2023-20248.07.06.86.76.66.56.46.36.265.95.95.765.766.05.04.03.02.01.01.79Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'23Sep'23Oct'23Nov'23Dec'23Jan'2424Description:ThenumberofLinkedinusersinPolandhasseenasteadyincreaseoverthetimeobserved.InJanuary2024,6.8millionPolesusedtheonlineplatformtoconnectwithotherprofessionals.

ReadmoreNote(s):Poland;January2023toJanuary2024;18yearsandolder;LinkedinusersSource(s):NapoleonCatShareofFacebookusersinPolandasofJanuary2024,byageandgenderofusersShareofFacebookusersinPoland2024,byageandgenderWomen10.2%Men14%12%10%8%13.2%13.2%12.3%11.9%10.6%8.1%6.4%6%4.7%4%4%3%2.5%2%0%18-2425-3435-4445-5455-6465+25Description:Accordingtothesourcetherewereover23.5millionFacebookusersinPolandasofJanuary2024,with25.5percentofthoseusersbeingbetween25and34yearsofage.

ReadmoreNote(s):Poland;January2024;23,524,600respondents;18yearsandolderSource(s):NapoleonCatShareofInstagramusersinPolandasofJanuary2024,byageandgenderofusersShareofInstagramusersinPoland2024,byageandgenderWomenMen25%20.1%20%18.4%14.3%15%10%5%13.4%11.7%7.2%6.2%3.3%2.1%1.4%0.9%0.8%0%18-2425-3435-4445-5455-6465+26Description:Accordingtothesource,therewere11.93millionInstagramusersinPolandasofJanuary2024,with34.4percentofthoseusersbeingbetween18and24yearsofage.Thechartalsoshowsthatineachagecategory,morewomenusedInstagramthanmen.ReadmoreNote(s):Poland;January2024;11,926,000respondents;18yearsandolderSource(s):NapoleonCatShareofLinkedinusersinPolandasofJanuary2024,byageShareofLinkedinusersinPoland2024,byage60%48.5%50%40%30%20%10%0%30.9%19.1%35-541.5%55+18-2425-3427Description:ThenumberofLinkedinusersinPolandhasseenasteadyincrease.AsofJanuary2024,individualsagedbetween25and34yearsoldaccuntedfor48.5percentoftotalusers.

ReadmoreNote(s):Poland;January2024;6,800,000respondents;18yearsandolder;LinkedinusersSource(s):NapoleonCatLeadingsocialmediaapplicationsinPolandin2023,byrevenue(in1,000U.S.dollars)TopgrossingsocialmediaappsinPoland2023RevenueinthousandU.S.dollars050100150200250300350400450Snapchat384.82InstagramFacebook334.51328.28Telegram309.73OmeTV-VideoChatAlternativeSkype156.08132.59NGL:anonymousq&a122.5228Description:In2023,SnapchatwastheleadingsocialmediaappamongPolishusersintermsofrevenue.TheAmericansocialmediaplatformhasgeneratedover384thpusandU.S.dollarsinrevenueinPoland.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingsocialmediaapplicationsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedsocialmediaappsinPoland2023Numberofdownloadsinthousands05001,0001,5002,0002,5003,0003,5004,0004,5005,0004,613.36WhatsAppInstagramFacebookTelegramMessengerPinterestSnapchatDiscord2,642.522,109.681,809.991,775.371,755.851,688.021,433.66BeReal1,073.141,060.98X29Description:In2023,WhatsAppwasthemostpopularsocialmediaappamongPolishusersregardingdownloadsnumber.ReadmoreNote(s):Poland;2023Source(s):AppMagicCHAPTER

04VideogamesRevenueofthevideogamemarketinPolandfrom2018to2027,bysegment(inmillionU.S.dollars)VideogamemarketrevenueinPoland2018-2027,bysegmentDownloadGamesMobileGamesOnlineGamesGamingNetworks700600500400300200100067.5164.0160.5557.0946.6552.76171.11164.5240.71157.9544.85151.31137.71143.3132.44127.41126.2327.8398.84173.01108.27163.27153.1142.4131.1157.21146.96113.46117.4379.0874.972018183.582027173.522026163.412025153.172024140.892023123.022021119.552022106.29202086.63201931Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallfourdifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentDownloadGamesstandsoutwiththehighestvalueof183.58millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsNumberofvideogameusersinPolandfrom2018to2027,bysegment(inmillions)VideogameusersinPoland2018-2027,bysegmentMobileGamesDownloadGamesOnlineGamesGamingNetworks7.56.55.54.53.52.51.50.56.555.876.375.856.156.1765.585.985.795.765.815.8445.565.015.444.885.365.164.282.044.234.184.114.124.023.913.663.393.131.961.871.781.671.551.451.411.191.08201820192020202120222023202420252026202732Description:Overthelasttwoobservations,thenumberofusersisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheMobileGamessegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching0.2millionusers,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat0.105millionusers.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsLeadingmobilegamingapplicationsinPolandin2023,byin-apprevenue(in1,000U.S.dollars)TopgrossingmobilegamingappsinPoland2023RevenueinthousandU.S.dollars4,000

6,0000CoinMaster2,0008,00010,00012,00014,00012,843.95Roblox6,034.19Empires&Puzzles:Match-3RPGMatchMasters-PvPMatch3Gardenscapes4,386.224,250.512,950.042,937.922,643.232,622.092,252.352,114.38StumbleGuysBrawlStarsCandyCrushSagaRiseofKingdomsHuuugeCasinoSlotsVegas77733Description:CoinMasterpublishedbyMoonActive,hadthehighestrevenueamongmobilegamingappsinPolandin2023,reachingover12.8millionU.S.dollars.Robloxoccupiedthesecondposition,withrevenueexceedingsixmillionU.S.dollars.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingfreemobilegamingapplicationsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedmobilegamingappsinPoland2023Numberofdownloadsinthousands600

800

1,00002004001,2001,4001,6001,8002,0001,873.58WordsofWonders:CrosswordRoblox1,723.82BlockBlast!1,538.72StumbleGuys1,451.251,401.62MyPerfectHotelMONOPOLYGO!BrawlStars1,270.191,230.071,192.041,179.871,085.46RoyalMatchBrainTest:TrickyPuzzlesSubwaySurfers34Description:WordsofWonders:CrosswordbyFugoGameswasdownloadedover1.8milliontimesinPolandin2023,morethananyothergamingapp.ItwasfollowedbyRoblox,publishedbyRobloxCorporationwithapproximately1.72milliondownloadsinthatmonth.ReadmoreNote(s):Poland;2023Source(s):AppMagicRankingofthehighest-ratednewvideogamesinPolandasofFebruary2024,basedonuserandexpertratingsHighest-ratednewvideogamesinPoland2024Ratingoutof10*02468101012GranblueFantasy:RelinkAmidEvilVR9.79.79.5EuroTruckSimulator2:WestBalkansGothicIICompleteClassicResidentEvil4:SeparateWaysQuakeII9.59.5Gothic9.4DavetheDiver9.49.4Cyberpunk2077:UltimateEditionBaldur'sGate39.235Description:GranblueFantasy:Relinkwasthehighest-ratednewvideogameinPolandinFebruary2024,withanaveragescoreof10outof10.Laterintherankingweremultiplegameswitha9-scorerating,includingAmidEvilVRandEuroTruckSimulator2:WestBalkans.ReadmoreNote(s):Poland;February2024;*Basedonamixedaverageofuserandexpertratingsofgamesthatpremieredinthelast12months.Dateofreleaseisdateofaccess.

ReadmoreSource(s):GRY-OnlineS.A.CHAPTER

05Video-on-demandNumberofvideo-on-demand(VOD)usersinPolandfrom2018to2027,bysegment(inmillions)NumberofVODusersinPoland2018-2027,bysegmentVideo-on-DemandFreead-supportedstreamingTV(FAST)AdvertisingVideo-on-Demand(AVOD)Pay-per-View(TVoD)VideoStreaming(SVoD)VideoDownloads(EST)2519.6413.2919.4418.7518.84201510518.518.6416.9418.4318.3518.3218.019.0417.7617.0712.6415.9414.7411.8910.083.587.347.427.156.725.914.434.694.573.24.663.214.753.234.833.244.454.23.99493.313.313.383.173.023.092.952.742.312.420201820192020202120222023202420252026202737Description:Overthelasttwoobservations,thenumberofusersisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheVideoStreaming(SVoD)segmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching0.7millionusers,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat0.185millionusers.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsLeadingvideo-on-demand(VOD)appsinPolandin2023,byrevenue(in1,000U.S.dollars)TopgrossingVODappsinPoland2023RevenueinthousandU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0009,000Disney+HBOMax7,665.423,565CDA1,112.45889.82663.31623.64475.77PolsatBoxGoSkyShowtimeNetflixViaplayPilotWP406.92393.56AmazonPrimeVideoViki280.8238Description:Disney+wasthehighest-earningvideo-on-demandapponiOSandAndroidinPolandin2023,withitsrevenuemeasuredatover7.6millionU.S.dollarsthatyear.HBOMaxandCDAfollowedit.

ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingvideo-on-demand(VOD)appsinPolandin2023,bynumberofdownloads(in1,000s)MostdownloadedVODappsinPoland2023Numberofdownloadsinthousands05001,0001,5002,0002,5003,0003,5004,000CDADisney+3,805.572,653.29Netflix1,788.06HBOMax1,468.421,320.661,182.27SkyShowtimeAmazonPrimeVideoCANAL+864.37854.56PlayerPolsatBoxGoViaplay735.24468.5139Description:In2023,over3.8millionusersinPolandinstalledCDA,makingitthemostdownloadedappinthevideo-on-demandcategory.ItwasfollowedbyNetflixandDisney+.ReadmoreNote(s):Poland;2023Source(s):AppMagicLeadingvideo-on-demand(VOD)servicesinPolandinJanuary2024,bynumberofrealusers(inmillions)LeadingVODservicesinPoland2024,byusersRealusers(RU)inmillions024681012Netflix(www+app)Disney+(www+app)HBOMax(www+app)Player(www+app)10.953.352.982.78CanalPlus(www+app)PrimeVideo(www+app)TVP(www+app)2.722.672.54wp.pl(www+app)1.74cda.pl-VODandOTTPolsatBoxGo(www+app)1.61.5340Description:NetflixwastheleadingVODserviceinPoland,with10.95millionusersinJanuary2024.Disney+andHBOMaxfollowed.ReadmoreNote(s):Poland;January2024Source(s):Gemius;KomitetBadańRadiowych;PolskieBadaniaInternetu;WirtualneMediaNumberofNetflixrealusers(RU)inPolandfrom2022to2024(inmillions)NumberofNetflixrealusersinPoland2022-20241413.0312.9212.912.5812.1911.861210811.110.7110.6910.3310.179.966420Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Oct'23Nov'23Feb'2441Description:ThenumberofNetflixrealusersinPolandfluctuatedduringtheobservedperiod.ThehighestnumberofRUwasrecordedinNovember2022,reachingover13million.InFebruary2024,Netflixhadmorethan10.6millionrealusers.

ReadmoreNote(s):Poland;December2022toFebruary2024;www+appSource(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaNumberofDisney+realusers(RU)inPolandfrom2022to2024(inmillions)NumberofDisney+realusersinPoland2022-20245.04.464.54.03.53.02.52.01.51.00.50.04.314.164.174.153.973.843.743.623.553.292.96Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Oct'23Nov'23Feb'2442Description:ThenumberofDisney+realusersinPolandfluctuatedintheobservedperiod.ThehighestnumberofRUwasrecordedinNovember2022,reachingover4.4million.InFebruary2024,Disney+hadmorethan3.2millionrealusers.

ReadmoreNote(s):Poland;December2022toFebruary2024;www+appSource(s):Gemius;PolskieBadania