2020年度大学英语四级模拟题一含答案

大学英语四级模拟题一含答案

资料仅供参考

大学英语四级模拟题一

六

—•一三四五总分阅卷人核查人

PartIReadingComprehension(SkimmingandScanning)(10%)

Directions:Inthispart,youwillhave15minutestogo

overthepassagequicklyandanswerthequestions

ontheAnswerSheet,Forquestions1-7,choose

thebestanswerfromthefourchoicesmarkedA,

B,CandD.Forquestion8-10,completethe

sentenceswiththeinformationgiveninthe

passage.

MediaSelectionforAdvertisements

Afterdeterminingthetargetaudiencefora

productorservice,advertisingagenciesmust

selecttheappropriatemediaforthe

advertisement.Wediscussherethemajortypes

ofmediausedinadvertising.Wefocusour

attentiononseventypesofadvertising:

television,newspapers,radio,magazines,

out-of-home,Internet,anddirectmail.

Television

资料仅供参考

Televisionisanattractivemediumfor

advertisingbecauseitdeliversmassaudiencesto

advertisers.Whenyouconsiderthatnearly

threeoutoffourAmericanshaveseenthegame

showWhoWantstoBeaMillionaire^Youcan

understandthepoweroftelevisionto

communicatewithalargeaudience.When

advertiserscreateabrand,forexample,they

wanttoimpressconsumerswiththebrandand

itsimage.Televisionprovidesanidealvehiclefor

thistypeofcommunication.Buttelevisionisan

expensivemedium,andnotalladvertiserscan

affordtouseit.

Television'sinfluenceonadvertisingis

fourfold.First,narrowcastingmeansthat

televisionchannelsareseenbyanincreasingly

narrowsegmentoftheaudience.TheGolf

Channel,forinstance,iswatchedbypeoplewho

playgolf.HomeandGardenTelevisionisseen

bythoseinterestedinhouseholdimprovement

projects.Thus,audiencesaresmallerandmore

homogeneous（具有共同特点的）thantheyhave

资料仅供参考

beeninthepast.Second,thereisanincreasein

thenumberoftelevisionchannelsavailableto

viewers,andthus,advertisers.Thishasalso

resultedinanincreaseinthesheernumberof

advertisementstowhichaudiencesareexposed.

Third,digitalrecordingdevicesallowaudience

membersmorecontroloverwhichcommercials

theywatch.Fourth,controloverprogramming

isbeingpassedfromthenetworkstolocalcable

operatorsandsatelliteprogrammers.

Newspapers

Aftertelevision,themediumattractingthe

nextlargestannualadrevenueisnewspapers.

TheNewYorkTinies,whichreachesanational

audience,accountsfor$1billioninadrevenue

annually.Ithasincreaseditsnationalcirculation

（发行量）by40%andisnowavailablefor

homedeliveryin168cities.Locally,newspapers

arethelargestadvertisingmedium.

Newspapersarealessexpensive

advertisingmediumthantelevisionandprovide

awayforadvertiserstocommunicatealonger,

资料仅供参考

moredetailedmessagetotheiraudiencethan

theycanthroughtelevision.Givennew

productiontechniques,advertisementscanbe

printedinnewspapersinabout48hours,

meaningnewspapersarealsoaquickwayof

gettingthemessageout.Newspapersareoften

themostimportantformofnewsforalocal

community,andtheydevelopahighdegreeof

loyaltyfromlocalreaders.

Radio

Advertisingonradiocontinuestogrow.

Radioisoftenusedinconjunctionwithoutdoor

billboards（广告牌）andtheInternettoreach

evenmorecustomersthantelevision.

Advertisersarelikelytouseradiobecauseitisa

lessexpensivemediumthantelevision,which

meansadvertiserscanaffordtorepeattheirads

often.Internetcompaniesarealsoturningto

radioadvertising.Radioprovidesawayfor

advertiserstocommunicatewithaudience

membersatalltimesoftheday.Consumers

listentoradioontheirwaytoschoolorwork,at

资料仅供参考

work,onthewayhome,andintheevening

hours.

Twomajorchanges-satelliteandInternet

radio—willforceradioadvertiserstoadapt

theirmethods.Bothoftheseradioformsallow

listenerstotuneinstationsthataremoredistant

thanthelocalstationstheycouldreceiveinthe

past.Asaresult,radiowillincreasinglyattract

targetaudienceswholivemanymilesapart.

Magazines

Newsweeklies,women'stitles,andbusiness

magazineshaveallseenincreasesinadvertising

becausetheyattractthehigh-endmarket.

Magazinesarepopularwithadvertisersbecause

ofthenarrowmarketthattheydeliver.A

broadcastmediumsuchasnetworktelevision

attractsalltypesofaudiencemembers,but

magazineaudiencesaremorehomogeneous.If

youreadSportsIllustrated^forexample,you

havemuchincommonwiththemagazine's

otherreaders.Advertisersseemagazinesasan

efficientwayofreachingtargetaudience

资料仅供参考

members.

Advertisersusingtheprint

media—magazinesandnewspapers-willneed

toadapttotwomainchanges.First,theInternet

willbringlargeraudiencestolocalnewspapers.

Theseaudienceswillbemorediverseand

geographicallydispersed（分散）thaninthepast.

Second,advertiserswillhavetounderstandhow

touseanincreasingnumberofmagazinesfor

theirtargetaudiences.Althoughsome

magazineswillmaintainnationalaudiences,a

largenumberofmagazineswillentertain

narroweraudiences.

Out-of-homeadvertising

Out-of-homeadvertising,alsocalled

place-basedadvertising,hasbecomean

increasinglyeffectivewayofreachingconsumers,

whoaremoreactivethaneverbefore.Many

consumerstodaydonotsitathomeandwatch

television.Usingbillboards,newsstands,andbus

sheltersforadvertisingisaneffectivewayof

reachingtheseon-the-goconsumers.More

资料仅供参考

consumerstravellongerdistancestoandfrom

work,whichalsomakesout-of-homeadvertising

effective.Technologyhaschangedthenatureof

thebillboardbusiness,makingitamore

effectivemediumthaninthepast.Usingdigital

printing,billboardcompaniescanprinta

billboardin2hours,comparedwith6days

previously.Thisallowsadvertisersmorevariety

inthetypesofmessagestheycreatebecausethey

canchangetheirmessagesmorequickly.

Internet

Asconsumersbecomemorecomfortable

withonlineshopping,advertiserswillseekto

reachthismarket.Asconsumersgetmoreof

theirnewsandinformationfromtheInternet,

theabilityoftelevisionandradiotogettheword

outtoconsumerswilldecrease.Thechallengeto

Internetadvertisersistocreateadsthat

audiencemembersremember.

Internetadvertisingwillplayamore

prominentroleinorganizations9advertisingin

资料仅供参考

thenearfuture.Internetaudiencestendtobe

quitehomogeneous,butsmall.Advertiserswill

havetoadjusttheirmethodstoreachthese

audiencesandwillhavetoadapttheir

persuasivestrategiestotheonlinemediumas

well.

Directmail

Afinaladvertisingmediumisdirectmail,

whichusesmailingstoconsumersto

communicateaclienfsmessage.Directmail

includesnewsletters,postcardsandspecial

promotions.Directmail

isaneffectivewaytobuildrelationshipswith

consumers.Formanybusinesses,directmailis

themosteffectiveformofadvertising.

1.Televisionisattractiveadvertisingmedium

inthat.

A.ithaslargeaudiences

B.itappealstohousewives

C.ithelpsbuildupacompany'sreputation

D.itisaffordabletomostadvertisers

2.WiththeincreaseinthenumberofTV

资料仅供参考

channels,.

A.thecostofTVadvertisinghasdecreased

B.thenumberofTVviewershasincreased

C.advertisers9interestinothermediahas

decreased

D.thenumberofTVadspeoplecanseehas

increased

3.Comparedwithtelevision,newspaperasan

advertisingmedium.

A.earnalargerannualadrevenueB.

conveymoredetailedmessages

C.usemoreproductiontechniquesD.get

messagesoutmoreeffectively

4.Advertisingonradiocontinuestogrow

because.

A.morelocalradiostationshavebeenset

up

B.moderntechnologymakesitmore

entertaining

C.itprovideseasyaccesstoconsumers

D.ithasbeenrevolutionizedbyInternet

radio

资料仅供参考

5.Magazinesareseenbyadvertisersasan

efficientwayto.

A.reachtargetaudiencesB.appealto

educatedpeople

C.attractdiverseaudiencesD.

conveyallkindsofmessages

6.Out-of-homeadvertisinghasbecomemore

effectivebecause.

A.billboardscanbereplacedwithintwo

hours

B.consumerstravelmorenowthanever

before

C.suchadshavebeenmademuchmore

attractive

D.thepaceofurbanlifeismuchfaster

nowadays

7.ThechallengetoInternetadvertisersisto

createadsthatare.

A.quicktoupdateB.pleasantto

lookat

C.easytorememberD.convenient

toaccess

资料仅供参考

8.Internetadvertiserswillhavetoadjusttheir

methodstoreachaudiencesthattendto

be.

9.Directmailisaneffectiveformof

advertisingforbusinessesto

develop.

10.Thispassagediscusseshowadvertisers

selectfor

advertisements.

(840题答案请写在答题纸上)

PartIIListeningComprehension(35%)

SectionA(15%)

Directions:Inthissection,youwillhear8short

conversationsand2longconversations.Atthe

endofeachconversation,oneormorequestions

willbeaskedaboutwhatwassaid.Boththe

conversationandthequestionswillbespoken

onlyonce.Aftereachquestiontherewillbea

pause.Duringthepause,youmustreadthefour

choicesmarkedA,B,CandD,anddecidewhich

isthebestanswer.Thenmarkthecorresponding

letterontheAnswerSheetwithasingleline

资料仅供参考

throughthecentre,

11.A.ToreachUS$13million.B.To

reachUS$30million.

C.ToreachUS$300million.D.To

reachUS$3million.

12.A.80%.B.60%.C.50%.

D.70%.

13.A.160.B.60.C.116.D.

106.

14.A.MeetMr.Wilson.B.

Makeacupoftea.

C.GiveMr.Milsonacall.D.Write

downthenumber.

15.A.Themandoesnotneedacartoget

around.

B.Themanlivesfarawayfromthesubway.

C.Themanisnotgoodatdriving.

D.Themanenjoysdrivingacar.

16.A.Itisattractive.B.Itis

exciting.

C.Itisboring.D.Itisimportant.

17.A.Stayathomeandcompletethepaper

资料仅供参考

onherown.

B.SavetimebyusingMary'scomputer.

C.Buyacomputerherself.

D.BorrowMary'scomputer.

18.A.Talktotheboss.B.Restartthe

discussion.

C.Haveafreshmind.D.Havea

break.

Questions19to22arebasedontheconversation

youhavejustheard.

19.A.Hermother.B.Herfriend.

C.Herhusband.D.Herself.

20.A.A40percentdiscount.B.A10

percentdiscount.

C.A15percentdiscount.D.A20

percentdiscount.

21.A.40dollars.B.48dollars.

资料仅供参考

C.60dollars.D.54dollars.

22.A.Becausethewomanhasonly47dollars.

B.Becausethere9sabuttonmissingonthe

blouse.

C.Becauseitisthelastblouse.

D.Becauseitisthespecialofferforthisweek.

Questions23to25arebasedontheconversation

youhavejustheard.

23.A.Inthedininghall,B.Inthe

room.

C.IntheRainbowBar.D.Notgiven.

24.A.Room610.B.Room061.

C.Room106.D.Room601.

25.A.Inamotel.B.Inahotel.

C.Inadormitory.D.Inabar.

SectionB(10%)

Directions:Inthissection,youwillhear3short

passages.Attheendofeachpassage,youwill

hearsomequestions.Boththepassageandthe

资料仅供参考

questionswillbespokenonlyonce.Afteryouhear

aquestion,youmustchoosethebestanswerfrom

thefourchoicesmarkedA,B,CandD.Then

markthecorrespondingletterontheAnswer

Sheetwithasinglelinethroughthecenter.

PassageOne

Questions26to28arebasedonthepassageyou

havejustheard.

26.A.ManyforeigntouristsvisittheUnited

Stateseveryyear.

B.Americansenjoyeatingoutwiththeir

friends.

C.TheUnitedStatesisacountryof

immigrants.

D.Americanspreferforeignfoodstotheir

ownfood.

27.A.Theycanmakefriendswithpeoplefrom

othercountries.

B.Theycangettoknowpeopleofother

culturesandtheirlifestyles.

C.Theycanpracticespeakingforeign

languagesthere.

资料仅供参考

D.Theycanmeetwithbusinessmenfromall

overtheworld.

28.A.Thecouplecooksthedishesandthe

childrenhelpthem.

B.Thehusbanddoesthecookingandthewife

servesasthewaitress.

C.Themotherdoesthecookingwhilethe

fatherandthechildrenwaitontheguests.

D.Ahiredcookpreparesthedishesandthe

familymembersservetheguests.

PassageTwo

Questions29to31arebasedonthepassageyou

havejustheard.

29.A.Theirfamilymembers,B.Their

relatives.

C.Theirclosedfriends.D.Strangers.

30.A.Togetadvice,B.To

subscribe.

C.Toplaceanadvertisement.D.Toapply

formembership.

31.A.Theyaretwowell-knownwriterswho

giveadvice.

资料仅供参考

B.Theyaretwofamousdoctors.

C.Theyaretwolawyers.

D.TheyaretwoprofessorsattheNewYork

StateUniversity.

PassageThree

Questions32to35arebasedonthepassageyou

havejustheard.

32.A.At7:00.B.At7:50.

C.Ontime.D.Behinditstime.

33.A.TotakeataxitoSt.Louis.

B.TotakeabustoSt.Louis.

C.TocarryhisbagsandhurrytotheUnion

Station.

D.TogetoffbeforeUnionStationandtakea

taxi.

34.A.Hemanagedtocatchthetrainhe

needed.

B.HefailedtocatchthetraintoSt.Louis.

C.Assoonashegotonthetrainitbeganto

leavethestation.

D.Thankstotheporter9shelp,hewasintime

资料仅供参考

forthetrain.

35.A.LateAgain.B.AHelpful

Conductor.

C.AttheUnionStation.D.Conductor,

PorterandI.

SectionC(10%)

Directions:Inthissection,youwillheara

passagethreetimes.Whenthepassageisreadfor

thefirsttime,youshouldlistencarefullyforits

generalidea.Whenthepassageisreadforthe

secondtime,youarerequiredtofillintheblanks

numberedfrom36to43withtheexactwordsyou

havejustheard.Forblanksnumberedfrom44to

46youarerequiredtofillinthemissing

information.Fortheseblanks,youcaneitheruse

theexactwordsyouhavejustheardorwritedown

themainpointsinyourownwords.Finally,when

thepassageisreadforthethirdtime,youshould

checkwhatyouhavewritten,(答案请写在答题

纸上)

Americansareusedtotraveling.Some

资料仅供参考

peoplemakelong-distancecommutestowork

(36),Theirjobsmayevenrequire

themtotake(37)businesstrips.

Mostcompaniesprovidean(38)

vacationfortheiremployeesandpeopleoften

usethattimetotravel.Somepeoplejustvisit

friendsorrelativesindistantstates.Othersgo

onlow-budget(39)excursionsand

stayineconomymotels.Thosewithmore(40)

tasteschooseluxuriousresortsand

hotels.Campingoutinthegreat(41)

appealstoadventuroustypes.

MostAmericansprefertotravelwithin

theirnation'sborders.Why?Foronething,ifs

cheaperthantraveling(42)and

there'snolanguageproblems.Butbesidesthat,

thevastAmericanterritoryoffersnumerous

touristattractions.Natureloverscanenjoy

beaches,mountains,canyons,lakesandawealth

ofnaturalwonders.(43)citiesoffer

visitorsamultitudeofurbandelights.The

convenienceofmodernfreeways,(44)

资料仅供参考

makestravelinAmerica

aseasyaspie.

ManyAmericanvacationsareasuniqueas

uniqueasthepeoplewhotakethem.Families

oftenplantheirtripswith(45)

・Moreandmore

“familyfriendly“vacationresortsofferspecial

programsforchildren.Historybuffsseekout

famoushistoricalsitesandmuseums.

Environmentalistsprefer“greenvacations”.

Somepeoplefindseacruises(46)

______________________________.Othershit

thewatertogofishing,skiingorwhite-water

rafting.

PartIIIReadingComprehension(20%)

Directions:Thereare2passagesinthissection.

Eachpassageisfollowedbysomequestionsor

unfinishedstatements.Foreachofthemthereare

fourchoicesmarkedA,B,CandD.Youshould

decideonthebestchoiceandmarkthe

资料仅供参考

correspondingletteronAnswerSheetwitha

singlelinethroughthecenter.

PassageOne

Part-timejobsarenothingnewtouscollege

students.Itiscommonforstudentstopractice

theirsalesmanshipwhentheyhavefreetime.

However,IwasextremelyshockedwhenI

learnedoneofourteachershadalsojoinedin

theprofit-makingbusiness.

Sheisourphysicaleducationteacher.The

otherdayshepubliclycommentedonthe

pimples（丘疹）onastudenfsfaceandthen

presentedthegirlwithasamplebottleof

namelessfacecream.

Accordingtotheteacher,thefacecream

wasproducedinFrance.Eachsmallbottlecosts

morethan40yuan.Frommyviewpoint,itisa

completewasteofmoneytobuysuchthing.

“Whydon'tyoudeclineandrefusetobuyit?”I

suggestedtothegirl.Shesigned,66IfIdothat,I

amafraidthatmyteachermaygivemealower

资料仅供参考

markinPE・"Inotherwords,aslongasshe

madeagooddealwiththeteacher,an

“excellent”onherPEcoursewouldfollow.

Iwasdepressed.Theteacherabusedher

socialrole.Herpriorityshouldbetogiveus

propereducationandtraining.Instead,sheis

tryingtomakeaprofitfromus.Sheisunfitto

beagood“engineerincultivatingthespiritof

mankind^^.

47.Theideaforstudentstodopart-timejobsis

A.unheardB.uncommon

C.surprisingD.notfresh

48.Theteachermadeacommentonthe

pimplesonastudenfsfaceinorderto

A.sellsomethingB.show

concernforthestudents

C.makeherlessonsmoreinterestingD.

helpherstudentslearnsomething

49.Thewriterbelievesthatthecream

资料仅供参考

A.isworthybuyingB.isofhigh

quality

C.isuselessD.cancurethe

pimplesonthestudenfsface

50.Wemayinferthat.

A.manystudentsboughtthecreamB.

nostudentsboughtthecream

C.thewritergotsomefreecreamD.

thecreamwasmadebytheteacherherself

51.Fromthepassagewecaninferthat

A.somestudentshavefailedtheirPE

exams

B.thestudentsdon'tliketheteacher

C.theteacheriswelcomebyherstudents

D.theteacherhasgivenherstudents

propereducationandtraining

PassageTwo

ShuPudonghashelpedatleast1,000

peoplebittenbysnakes."Itwasseeingpeople

withsnakebitesthatledmetothiscareer,"he

资料仅供参考

said.

In1963,afterhisarmyservice,Shuentered

amedicalschoolandlaterbecameadoctorof

Chinesemedicine.Aspartofhisstudieshehad

toworkinthemountains.Thereheoftenheard

ofpeoplewhohadtheirarmsorlegscutoff

afterasnakebiteinordertosavetheirlives.

“Iwasgreatlyupsetbythestoryofanold

farmerImet.Itwasaveryhotafternoon.The

oldmanwaspullinggrassinhisfieldwhenhe

feltapaininhislefthand.Heatoncerealized

thathehadbeenbittenbyapoisonoussnake.In

notime,hewrappedaclothtightlyaroundhis

armtostopthepoisonspreadingtotheheart.

Rushinghomeheshouted'Bringmetheknife9.

Minuteslaterthemanlosthisarmforever/9

“ThesadstorytouchedmesomuchthatI

decidedtodevotemyselftohelpingpeoplebitten

bysnakes/9Shusaid.

52.Thebesttitleforthisarticleis

A.AstonishingMedicineB.

资料仅供参考

FarmerLosesArm

C.DangerousBitesD.

SnakeDoctor

53.Thefarmerlosthisarmbecause

A.theclothwaswrappedtootightlyB.he

cutitofftosavehislife

C.Shuwasn'ttheretohelphimD.he

wasaloneinthefield

54.Shudecidedtodevotehimselftosnake

medicinebecause.

A.hewantedtosavepeople'sarmsandlegs

B.hehadstudieditatamedicalschool

C.hehadseensnakesbitingpeople

D.hisarmyservicehadfinished

55.WhydidShugointothemountains?

A.Hedidn'twanttostudysnakebites.B.

Hewantedtohelpthefarmers.

C.Hewasbeingtrainedtobeadoctor.D.

Hewasexpectedtoserveinthearmy.

56.Whichofthefollowingwordscantakethe

placeoftheunderlinedword“career”in

资料仅供参考

thefirstparagraph?

A.conclusionB.storyC.

incidentD.job

PartIVCloze(10%)

Directions:Thereare20blanksinthefollowing

passage.Foreachblanktherearefourchoices

markedA,B,CandD.Youshouldchoosethe

ONEthatbestfitsintothepassage.Thenmark

thecorrespondingletteronAnswerSheetwitha

singlelinethroughthecenter.

Formanypeopletoday,readingisnolonger

relaxation.Tokeepuptheirworktheymust

readletters,reports,tradepublications,

interofficecommunications,nottomention

newspapersandmagazines:anever-ending

floodofwords.In__57_ajoboradvancingin

one,theabilitytoreadandcomprehend

—58—canmeanthedifferencebetweensuccess

andfailure.Yettheunfortunatefactisthatmost

ofusare_59—readers.Mostofusdeveloppoor

reading_60—atanearlyage,andneverget

资料仅供参考

overthem.Themaindeficiency_61__inthe

actualstuffoflanguageitself-words.Taken

individually,wordshave_62—meaninguntil

theyarestrungtogetherintophrases,sentences

andparagraphs.—63—,however,theuntrained

readerdoesnotreadgroupsofwords.He

laboriouslyreadsonewordatatime,often

regressingto_64—wordsorpassages.

Regression,thetendencytolookback

over_65―youhavejustread,isacommonbad

habitinreading.Anotherhabitwhich

—66—downthespeedofreadingis

vocalization——soundingeachwordeitherorally

ormentallyas_67—reads.

Toovercomethesebadhabits,somereading

clinicsuseadevicecalledan_68—,which

movesabar(orcurtain)downthepageata

predeterminedspeed.Thebarissetataslightly

fasterrate_69—thereaderfindscomfortable,

inorderto“stretch”him.Theacceleratorforces

thereadertoreadfast,—70—word-by-word

reading,regressionandsub-vocalization,

资料仅供参考

practicallyimpossible.Atfirst__71_is

sacrificedforspeed.Butwhenyoulearntoread

ideasandconcepts,youwillnotonlyreadfaster,

―72―yourcomprehensionwillimprove.Many

peoplehavefound_73—readingskill

drasticallyimprovedaftersometraining.

—74—ChaliceAu,abusinessmanager,for

instance,hisreadingratewasareasonablygood

172wordsaminute_75__thetraining,nowitis

anexcellent1,378wordsaminute.Heis

delightedthathowhecan76alotmore

readingmaterialinashortperiodoftime.

57.A.applyingB.doingC.

offeringD.getting

58.A.quicklyB.easilyC.roughlyD.

decidedly

59.A.goodB.curiousC.poorD.

urgent

60.A.trainingB.habitsC.

situationsD.custom

61.A.liesB.combinesC.

touchesD.involves

资料仅供参考

62.A.someB.alotC.littleD.dull

63.A.FortunatelyB.InfactC.

LogicallyD.Unfortunately

64.A.reuseB.rereadC.rewriteD.

recite

65.A.whatB.whichC.thatD.if

66.A.scalesB.cutsC.slowsD.

measures

67.A.someoneB.oneC.h