欧洲媒体应用行业市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSMediausageinEuropeCHAPTER

01OverviewShareofrespondentswhousedthefollowingmediaeverydayoralmosteverydayintheEuropeanUnionfrom2011to2023PenetrationofdailymediausageintheEU2011-2023,bymediaWatchtelevisiononaTVsetWatchtelevisionviatheinternetListentotheradioListentopodcastsReadthewrittenpressReadnewsontheInternetUseonlinesocialnetworks100%90%80%70%60%50%40%30%20%10%0%2011201220132014201520162017201820192021202220234Description:ThemedialandscapeintheEUhaschangedoverrecentyears,mainlyduetothewidespreadincreaseintheavailabilityanduseoftheinternet.TheshareofpeopleinthecountriesoftheEuropeanUnionwhowatchedtelevisiononaTVset,listenedtotheradio,andreadthewrittenpresseverydayhasdeclined,whilethenumberofpeoplewhousedtheinternetandwatchedTVviatheinternetdailyhasgrown.Whereasthenumberofpeopleusingsocialnetworksdailyhasgrownoverallsince[...]

ReadmoreNote(s):EU;2011to2023**;26,696*;15yearsandolder;*n(2012)=26,622,n(2013)=27,829,n(2014)=27,901,n(2015)=27,681,n(2016)=27,705,n(2017)=28,055,n(2018)=27,424,n(2019)=27,382,n(2020/2021):27,409,n(2022)=26,696.[...]

ReadmoreSource(s):EuropeanCommission;KantarDailytimespentconsumingmediabyinternetusersinWesternEuropein1sthalfof2022,bymedia(inhours.minutes)TimeconsumingmediaperdaybyinternetusersinWesternEuropeH12022Timespentconsumingmediainhours.minutes0.00.51.01.52.02.53.03.5PC/laptop/tabletMobile3.092.41BroadcastTVSocial/messagingBroadcastradioMusicstreamingOnlineTV/streamingGaming2.21.481.191.151.130.520.5OnlinepressPodcasts0.380.35Printpress5Description:HowmuchtimedointernetusersinWesternEuropespendconsumingmedia?Inthesecondhalfof2022usersreportedspendingthemosttimeoneitherPCs,laptops,andtabletsat3hours9minutes.Thiswasfollowedbymobilephoneusageat2hours41minutes,andbroadcastTVviewingat2hours20minutes.Unsurprisingly,socialmediaandmessagingwasusedforonaverage1hour48minutes.Broadcastradiostillhasafollowingwithanaverageof1hour19minutesbeingreported[...]

ReadmoreNote(s):Europe;H12022;16-64years;internetusersSource(s):eMarketer;GWI;InsiderIntelligenceDailytimespentconsumingmediabyinternetusersinCentral&EasternEuropeduringthefirstsemesterof2022,bymedia(inhours.minutes)TimeconsumingmediaperdaybyinternetusersinCentral&EasternEuropeH12022Timespentconsumingmediainhours.minutes0.00.51.01.52.02.53.03.53.493.434.0MobilePC/laptop/tabletSocial/messagingBroadcastTV2.262.17MusicstreamingOnlineTV/streamingBroadcastradioOnlinepress1.111.080.550.460.430.330.26GamingPodcastsPrintpress6Description:InternetusersinCentral&EasternEuropespendthemosttimeonconsumingmediaontheirmobiles(3hours49minutes).Thisiscloselyfollowedat3hours43minutesbyPC,laptop,andtabletusage.Socialandmessagingisusedonaveragefor2hours26minutesdaily,whilebroadcastTVisusedforonaverage2hoursand17minutes.Printpresshasthelowestamountofusagetimeat26minutesdailyonaverage,whilepodcastswereat33minutes,andgamingat43minutes.

ReadmoreNote(s):CEE;H12022;16-64years;internetusersSource(s):eMarketer;GWI;InsiderIntelligenceFrequencyofwatchingtelevisiononaTVsetintheEuropeanUnionin2023TelevisionusagefrequencyintheEU202380%74%70%60%50%40%30%20%10%0%15%6%5%0%0%Everyday,almosteverydayTwoorthreetimesaweek,aboutonceaweekTwoorthreetimesamonth,lessoftenNeverNoaccesstothismediumDonotknow7Description:InaninterviewfortheEurobarometer98duringJanuaryandFebruary2023,74percentofrespondentsintheEuropeanUnionstatedthattheywatchedtelevisiononaTVsetdailyoralmostdaily.OnlysixpercentofrespondentssaidthattheyneverusedaTVsettowatchtelevision.ReadmoreNote(s):EU;January12toFebruary6,2023;26,468respondents;15yearsandolder;EU-27(withoutUK)Source(s):EuropeanCommission;Kantar;KantarBelgiumHowoftendoyouusetheinternet?InternetusagefrequencyintheEU201980%69%70%60%50%40%30%20%10%0%14%11%3%2%Everyday,almosteverydayOnetothreetimesaweek

Twoorthreetimesamonth,orlessNointernetaccessNever8Description:ThisstatisticdepictstheresultsofasurveyoninternetusagefrequencyinEU28countriesin2019.Duringthesurveyperiod,itwasfoundthat69percentofrespondingEuropeansaged15yearsandolderstatedthattheyusetheinterneteverydayoralmosteveryday.ReadmoreNote(s):EU;November2019;32,543respondents;15yearsandolder;Respondentsrepresentthewholeterritoryofthecountriessurveyed.Source(s):EuropeanCommissionFrequencyofreadingthewrittenpressintheEuropeanUnionin2022UsagefrequencyofwrittenpressintheEU202230%28%25%20%15%10%5%21%15%14%13%8%0%Everyday,almosteverydayTwoorthreetimesaweekAboutonceaweekTwoorthreetimesamonthLessoftenNever9Description:TheEurobarometer96releasedinApril2022revealedthat21percentofpeopleintheEuropeanUnionreadthewrittenpresseveryday.However,28percentofrespondentsreportedneverreadingthewrittenpress,thusmakingthemthemajorityshareofthesurveyedEuropeancitizensinthismatter.ReadmoreNote(s):EU;January18toFebruary14,2022;26,696respondents;15yearsandolderSource(s):EuropeanCommissionNumberofuniquevisitorstogamingwebsitesinselectedEuropeancountriesasofMarch2021(inmillions)Europe:audienceofgamingwebsitesinselectedcountries2021AnysiterelatedtogamingSitesfocusexclusivelyongaminginformationSiteswhereuserscanonlyplayonline414540353025201510532.526.926.926.525.320.920.517.217.115.415.212.414.912.2Italy0FranceGermanySpainUK10Description:InMarch2021,therewereapproximately41millionuniquegamingwebsitevisitorsintheUnitedKingdom.Ofthesegroup,morethan65percentvisitedwebsiteswheretheycouldonlyplayonlinegames,whiletheremaining20.5millionwerereportedvisitingwebsitesfocusingongamingnewsandinformation.Incomparison,ofthealmost27millionuniquegamingwebsitevisitorsinGermany,63.5percentvisitedwebsitesfocusingexclusivelyongamingnewsandinformation,while[...]ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;March2021Source(s):comScoreCHAPTER

02TV,video,andcinemaNumberofusersoftraditionalTV&homevideoinEuropefrom2017to2027(inmillions)NumberofusersoftraditionalTV&homevideoinEurope2017-2027800717.09720.98721.53712.02713.06714.09715.1716.1718.05719.01710.9670060050040030020010002017201820192020202120222023202420252026202712Description:ThenumberofTVviewersinthe'TraditionalTV&HomeVideo'segmentofthemediamarketinEuropewasforecasttocontinuouslyincreasebetween2023and2027byintotal4.4millionusers(+0.61percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach721.53millionusersandthereforeanewpeakin2027.Notably,thenumberofTVviewersofthe'TraditionalTV&HomeVideo'segmentofthemediamarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe;2017to2027Source(s):Advertising&MediaInsightsAveragetimespentwatchingtelevisiondailyinEuropeancountriesin2021(inminutes)DailytelevisionviewingtimeinEuropeancountries2021DailyviewingtimeinminutesRomaniaGreece304303HungaryPortugalCroatia297296271270270PolandBulgariaBelgium(south)Italy249249Turkey248.4Czechia223220219EuropeFrance13Description:Accordingtothemostrecentdata,theaveragetimespentwatchingtelevisionacrossallEuropeancountriescametoatotalof220minutesperdayin2021.RomanianandGreekTVviewersspentthelongesttimeinfrontoftheirtelevisionataroundfivehoursdaily.ReadmoreNote(s):Europe;2021;MondaytoSunday;linearandnon-linearTVusage;excl.useofmobiledevicesSource(s):Glance;Médiamétrie;RTLAdconnect;Varioussources(localinstitutes)ShareofpeoplewatchingTVonaTVseteverydayoralmosteverydayintheEuropeanUnionin2023,bycountryDailytelevisionusagepenetrationintheEU2023,bycountryShareofrespondents0%10%20%30%40%50%60%70%80%90%100%BulgariaPortugalRomaniaItalyCroatiaGreecePolandCyprusAustriaIrelandHungaryEU2790%89%87%86%86%83%81%79%76%76%74%74%73%Spain14Description:AsurveyconductedfortheEurobarometer98inJanuaryandFebruary2023foundthat90percentofpeopleinBulgariareportedwatchingtelevisiononaTVseteverydayoralmosteveryday.ThiswasthehighestshareamongallcountriesintheEuropeanUnion.ThelowestpercentagesofpeoplewhowatchedtelevisiononaTVsetonadailybasiswerefoundinLuxemburg,wheretheshareofdailyTVsetuserswasat57percent.

ReadmoreNote(s):EU;January12

toFebruary6,2023;26,468respondents;15yearsandolderSource(s):EuropeanCommission;Kantar;KantarBelgiumFrequencyofwatchingtelevisiononaTVsetintheEuropeanUnionin2023TelevisionusagefrequencyintheEU202380%74%70%60%50%40%30%20%10%0%15%6%5%0%0%Everyday,almosteverydayTwoorthreetimesaweek,aboutonceaweekTwoorthreetimesamonth,lessoftenNeverNoaccesstothismediumDonotknow15Description:InaninterviewfortheEurobarometer98duringJanuaryandFebruary2023,74percentofrespondentsintheEuropeanUnionstatedthattheywatchedtelevisiononaTVsetdailyoralmostdaily.OnlysixpercentofrespondentssaidthattheyneverusedaTVsettowatchtelevision.ReadmoreNote(s):EU;January12toFebruary6,2023;26,468respondents;15yearsandolder;EU-27(withoutUK)Source(s):EuropeanCommission;Kantar;KantarBelgiumFrequencyofwatchingtelevisionviatheinternetintheEuropeanUnionbetween2015and2023OnlinetelevisionusagefrequencyintheEU2015-20232015201620172018201920212022202360%50%40%30%20%10%0%Everyday,almosteverydayTwoorthreetimesaweek,aboutonceaweekTwoorthreetimesamonth,lessoftenNeverNoaccesstothismedium(spontaneous)16Description:From2015to2023,thenumberofEuropeanUnioncitizenswhoneverwatchtelevisionviainternet,anddonothaveaccesstothismediumdecreasedby16percent.Incontrast,theshareofrespondentsthatwatchtelevisionviainterneteverydayoralmosteverydaymorethandoubled,growingfromeightpercentin2015to18percentin2023.ReadmoreNote(s):EU;2015to2023**;26,468*;15yearsandolder;*n(2015)=27,681,n(2016)=27,705,n(2017)=28,055,n(2018)=27,424,n(2021)=27,409,n(2022)=26,696,n(2023)=26,468**DatesofsurveywereNovember7-17,2015,November[...]

ReadmoreSource(s):EuropeanCommission;Kantar;KantarBelgiumDistributionofsubscriptionvideo-on-demand(SVOD)subscriptionsinWesternEuropefrom4thquarter2018to3rdquarter2022,byserviceDistributionofSVODsubscriptionsinWesternEurope2018-2022,byserviceNetflixAmazonPrimeVideoFournewentrantsOther100%90%80%70%60%50%40%30%20%10%0%22.6%14.6%23.5%17.2%24.1%27.8%24.3%28.1%0.2%9.3%25.6%25.5%25.6%37.3%24.8%47.8%46.2%41.1%34.5%Q42018Q42019Q42020Q42021Q3202217Description:NetflixheldthehighestmarketshareofSVODsubscriptionsinWesternEuropeinthethirdquarterof2022,accountingfor34.5percentofallsuchsubscriptionsinthisregion.However,thesubscriptionshareofthestreaminggianthasdecreasedinrecentyears,whilethefournewservicesDisney+,Discovery+,HBOMax,andParamount+havegainedinpopularityandheldamarketshareof17.2percentintotal.

ReadmoreNote(s):Europe;Q42018toQ32022Source(s):DataxisConsumerspendingonvideoinEuropefrom2013to2022,bysector(inmillioneuros)ConsumerspendingonvideoinEurope2013-2022,bysectorRetailvideo(physical)Rentalvideo(physical)DigitalvideoPayTVTVOD25,00020,00015,00010,0005,0000201320142015201620172018201920202021202218Description:Spendingondigitalvideorosefromapproximately1.3billioneurosin2013to21.02billioneurosin2022.Meanwhile,spendingonphysicalretailvideohaddecreasedtoroughly1.14billioneurosinthatsameyear.

ReadmoreNote(s):Europe;2013to2022Source(s):IVF;OmdiaBoxofficerevenueinselectedcountriesinEuropefrom2019to2022(inmillionlocalcurrency)BoxofficerevenueincountriesinEurope2019-2022Country

(currency)Albania(ALL)2019354.5129.5171.26.8202080.734.645.92.120211052022183.6103.2133.77.2Austria(EUR)52.770.66.8Belgium(EUR)BosniaandHerzegovina(BAM)Bulgaria(BGN)Croatia(HRK)4912.744.61.524.788.32.141.9156.66.7124.23.8Cyprus(EUR)Czechia(CZK)2616.61089.121.89061088.9654.68.22115.5994.716.3Denmark(DKK)Estonia(EUR)627.210.743.6432.8Finland(EUR)95.943.5672.46.372.3France(EUR)1448.71094.414.2Georgia(GEL)19Description:In2022,France'sboxofficerevenueamountedto1.1billioneuros,up62.7percentfromalmost673millioneurosinthepreviousyear.Meanwhile,theboxofficegrossinGermanyandSpainincreasedbyaround93.5and50.2percent,addingupto722millionand379millioneuros,respectively.ReadmoreNote(s):Europe;2019to2022;amongmembersoftheInternationalUnionofCinemas(UNIC)Source(s):InternationalUnionofCinemas;VarioussourcesNumberofmovieticketssoldinselectedcountriesinEuropefrom2019to2022(inmillions)NumberofmovieticketssoldinselectedcountriesinEurope2019-2022Country20190.620200.13.85.40.41.31.40.26.47.21.83.965.320210.25.27.61.12.62.50.37.16.81.43.495.520220.310AlbaniaAustria13.719.51.3BelgiumBosniaandHerzegovinaBulgariaCroatia14.11.1454.93.20.513.510.22.35.81521.3Cyprus0.8Czechia18.312.23.7DenmarkEstoniaFinland8.4France213Georgia20Description:In2021,cinemasinFrancesoldthehighestnumberofmovieticketsacrossEuropeat152million.UkraineandRussiafollowedonsecondandthirdpositionswith117.3and83.2millionticketsrespectively.ReadmoreNote(s):Europe;2019to2022;amongmembersoftheInternationalUnionofCinemas(UNIC)Source(s):InternationalUnionofCinemas;VarioussourcesCHAPTER

03PrintmediaPublisherrevenuefrombooksalesinEuropefrom2015to2021(inbillioneuros)PublisherbooksalesrevenueinEurope2015-2021,byformat2523.622.322.322.222.422.22220151050201520162017201820192020202122Description:PublisherrevenuefrombooksalesinEuropeamountedtoanestimated23.6billioneurosin2021,upfromthe22.2billioneurosinthepreviousyear.ThesourcenotedthatthelargestmarketsintermsofpublisherrevenueweretheUK,France,Italy,Spain,andGermany.ReadmoreNote(s):2015to2021;thesourcerepresents29nationalassociationsofpublishersfromtheEuropeanUnionandtheEuropeanEconomicArea(EEA)MemberStatesSource(s):FEPBooksalesdistributioninEuropein2021,bychannelBooksalesdistributioninEurope2021,bychannelDirectsales(includinglibrariesandbookclubs)15.7Salesinbookstoresandspecializedstores43.6Onlinesales29.1Salesinsupermarketandotherstores11.523Description:In2021,datarepresenting29nationalassociationsofpublishersinEuropefoundthat43.6percentofbooksweresoldinbookstoresandspecializedstores.Onlinesalesaccountedfor29.1percentofthetotal,whilstjust11.5percentofbooksweresoldthroughsupermarketsorotherstores.ReadmoreNote(s):2021;thesourcerepresents29nationalassociationsofpublishersfromtheEuropeanUnionandtheEuropeanEconomicArea(EEA)MemberStatesSource(s):FEPShareofrespondentswhoreadthewrittenpresseverydayoralmosteverydayintheEuropeanUnionfrom2011to2022PenetrationofdailyprintpressconsumptionintheEU2011-202240%37%36%35%30%25%20%15%10%5%33%33%31%29%28%26%26%25%21%0%2011201220132014201520162017201820192021202224Description:ThenumberofpeopleinEuropereadingnewspapersandmagazineseverydayhasdecreasedinrecentyears.In2022,justaboutafifthofEuropeansreadthewrittenpressonadailybasis.In2012,37percentweredoingso.

ReadmoreNote(s):EU;2011to2022**;26,696*;15yearsandolder;*n(2012)=26,622,n(2013)=27,829,n(2014)=27,901,n(2015)=27,681,n(2016)=27,705,n(2017)=28,055,n(2018)=27,424,n(2019)=27,382n(2022)=26,696**Datesofsurveywere,[...]

ReadmoreSource(s):EuropeanCommissionShareofrespondentswhotendedtotrustthewrittenpressincountriesintheEuropeanUnionasofFebruary2022TrustinthewrittenpressinEurope2022,bycountryShareofrespondentswhotendtotrust30%

40%0%10%20%50%60%70%80%NetherlandsDenmarkFinland71%70%70%69%PortugalEstoniaSweden67%66%Austria62%LuxembourgBelgiumGermanyIrelandCzechRepublicItaly58%57%56%52%51%49%25Description:ThepopulationwiththehighestleveloftrustinthewrittenpressinEuropeliveintheNetherlands,with71percentofDutchcitizensreportingtrustintheprintedpress.Thesurvey,releasedinApril2022,foundthatcountrieswiththehighestshareoftrustintheEuropeanUnionwereinFinlandandDenmark,bothwitha70percentshareofpeopletrustingthewrittenpress.ReadmoreNote(s):EU;January18toFebruary14,2022;26,696respondents;15yearsandolderSource(s):EuropeanCommissionCHAPTER

04AudioNumberofradiolistenersinEurope2022,bycountry(inmillions)AmountofradiousersinEurope2022,bycountryNumberofusersinmillions010203040506070GermanyUnitedKingdomFrance58.944.6141.57Italy38.09Spain28.23Poland26.95NetherlandsBelgium10.97.596.88PortugalSwedenAustria6.856.62SwitzerlandFinland5.643.8727Description:Fromtheselectedregions,therankingbynumberofradiolistenersinthe'TraditionalRadio'segmentofthemediamarketisleadbyGermanywith58.9millionusersandisfollowedbytheUnitedKingdom(44.61millionusers).Incontrast,therankingistrailedbyMaltawith0.32millionusers,recordingadifferenceof58.58millionuserstoGermany.ReadmoreNote(s):Europe;Jan1sttoDec31st2022Source(s):Advertising&MediaInsightsTrustinradioinEuropein2022,bycountryTrustinradioinEuropein2022,bycountryShareofrespondentsTendtotrust40%Tendnottotrust60%Don'tknow0%20%80%29%32%100%4%2%120%AustriaBelgiumBulgariaCroatia67%66%47%46%49%39%14%11%50%40%4%CyprusCzechiaDenmarkEstoniaFinnlandFrance70%30%0%2%0%83%15%24%18%76%76%3%10%48%47%42%50%GermanyGreece66%30%4%3%28Description:Accordingtoastudyfrom2022ontrustgiventotheradioinEurope,62percentofrespondentsinLuxembourgsaidthattheytendedtotrusttheradio.Inothercountries,radiowasalesstrustedmedium.InSpain,forexample,only45percentofrespondentsstatedthattheytendedtotrusttheradio.ReadmoreNote(s):Europe;JanuarytoFebruary2022;15yearsandolderSource(s):EuropeanCommission;VarioussourcesAveragedailytimespentlisteningtotheradiopercapitainWesternEuropefrom2011to2021(inminutes)AveragedailyradioconsumptioninWesternEurope2011-2021140127.1127.1123.5119.9119117.9117.4115.8120100806040200114.3111.9110.1201120122013201420152016201720182019*2020*2021*29/statistics/1016033/daily-radio-consumption-in-western-europeThisstatisticshowstheaveragedailytimespentlisteningtotheradiopercapitainWesternEuropefrom2011to2018,andaforecastupto2021.AccordingtoZenithOptimediatheaveragedailytimespentlisteningtotheradiowas115.8minutesin2018.ReadmoreNote(s):Europe;2010to2018;*ForecastReadmoreSource(s):ZenithNumberofmusicstreamingusersinEuropefrom2017to2027(inmillions)NumberofmusicstreamingusersinEurope2017-2027170160150140130165.1161155.9149.7142.9142.2132.2131.2120108.91101009099.591.8802017201820192020202120222023202420252026202730Description:AccordingtoastudyfromAugust2023onmusicstreaminginEurope,thenumberofmusicstreamingusersisestimatedtorisefurtheroverthenextfewyearstoover165millionin2027.Thenumberofusershascontinouslybeenrisingsince2017,onlyexperiencingaslightdipin2022.ReadmoreNote(s):Europe;2017to2023Source(s):DigitalMarketInsightsShareofyoungpeoplewhohavelistenedtomusicillegallyinEuropein2022MusicpiracyamongyoungpeopleintheEU2022Don'tknow5%Only/mainlyillegalsources15%Mixture21%Only/mainlylegalsources59%31Description:TheshareofyoungpeopleaccessingmusicfromlegalsourcesintheEUisfairlyhighaccordingtothe2022IntellectualPropertyandYouthScoreboard.58percentofrespondentsstatedthattheyaccessmusicfromonlyormainlylegallegalsources,whileonly15percentsaytheyfindmusicthoughonlyormainlyillegalsources.Whileonly21percentstatedthattheyaccessmusicfromamixtureofbothlegalandillegalsources.ReadmoreNote(s):EU;17to28February2022;22,021respondents;15-24years;TriannualsurveyofresultsforEUmemberstatesSource(s):EUIPOShareofpodcastlistenersamonginternetusersinselectedcountriesandregionsworldwide2022-2026,bycountryPodcastlistenersworldwide2022-2026,bycountry2022202320242025202650%45%40%35%30%25%20%15%10%5%46.3%45.2%43.8%42.4%40.8%32.8%31.9%30.9%29.8%32.4%31.4%30.3%28.4%26.7%28.1%16.5%15.9%15.2%14.4%16.6%14.6%12.9%11.3%9.9%16%15.4%14.8%14%13.3%12.9%0%NorthAmericaWesternEuropeLatinAmericaSouthKoreaJapanChina32Description:AccordingtoastudyfromAugust2022onpodcastconsumptionworldwide,40.8percentofinternetusersinNorthAmericalistenedtoapodcastatleastonceamonth.Incomparison,podcastconsumptioninWesternEuropewasslightlylowerwith28.1percentduringthesameperiod.Overall,theshareofpodcastsconsumersamonginternetusersistoincreasefurtheruntil2026.ReadmoreNote(s):Worldwide;August2022;amonginternetusersofanyagewholistentoapodcastviadigitalstreamordirectdownloadonanydeviceatleastoncepermonthSource(s):eMarketerCHAPTER

05InternetInternetpenetrationrateinEuropeasofOctober2023,byregionEuropeonlinepenetrationrate2023,byregion120%97.3%100%80%60%40%20%0%93.7%88.7%88.1%NorthernEuropeWesternEuropeSouthernEuropeEasternEurope34Description:AsofOctober2023,NorthernEuroperankedfirstinEuropeandworldwidebyinternetpenetration,with97.3percentofitspopulationusingtheinternet.WesternEuropewasthesecond-mostconnectedregioninEurope,stillaheadofotherareasworldwide,withroughly93.7percentonlinepopulation.ReadmoreNote(s):Europe;October2023;basedoninternetpenetrationincountries/territorieswithpopulationover50,000Source(s):DataReportal;Meltwater;WeAreSocialInternetpenetrationrateintheEuropeanUnionfrom2019to2022,bycountryEU:internetpenetrationrate2019-2022,bycountryShareofindividualsusingtheinternet2022

2021

2020

201940%

50%

60%0%10%20%30%70%80%90%100%110%NorwayDenmarkSwedenIrelandLuxembourgFinlandNetherlandsBelgiumSpain35Description:Asof2022,theDigitalEconomyandSocietyIndex(DESI)rankedNorwayandDenmarkastheEuropeanUnionmemberstateswiththehighestshareofthepopulationusingtheinternet.Bothcountrieshadanonlineusagepenetrationrateofmorethan96percent.Inthesameyear,BulgariawastheEUstatewiththelowestinternetpenetrationrate,withonly79percentofpeopleusingtheinternet.Overall,theaverageinternetpenetrationintheEuropeanUnionstoodataround89percent.

ReadmoreNote(s):EU;2019to2022;16-74years;individualsusingtheinternetatleastonceaweekinthelast3monthsSource(s):EuropeanCommission;EurostatNumberofinternetusersinEuropein2023,bycountry(inmillions)InternetusersinEurope2023,bycountryNumberofusersinmillions020406080100120140RussiaTurkey123.4771.6GermanyUnitedKingdomFrance70.6260.3154.56Italy47.47Spain42.57Poland34.2Ukraine28.26RomaniaNetherlandsBelgium16.7815.4710.349.52Sweden36Description:Thisstatisticshowsarankingoftheestimatednumberofinternetusersin2023inEurope,differentiatedbycountry.ReadmoreNote(s):Albania;2023;allvaluesareestimatesSource(s):ShareofunconnectedpopulationsinEuropeasofOctober2023,byregionUnconnectedpopulationsinEurope2023,byregion40%34.3%35%30%25%20%15%10%5%17.1%12.3%2.9%0%EasternEuropeSouthernEuropeWesternEuropeNorthernEurope37Description:AsofOctober2023,thehighestshareofthepopulationunconnectedtotheinternetamongEuropeanregionswasinEasternEurope,approximately34percent.SouthernEuropefollowed,witharound17percentofitspopulationbeingunconnected.TheleastshareoftheunconnectedpopulationwasinNorthernEurope.Theregionhadtheworldwidehighestinternetpenetrationrateasofthelatestmeasuredperiod.ReadmoreNote(s):Europe;October2023;basedoninternetpenetrationincountries/territorieswithpopulationover50,000Source(s):DataReportal;Meltwater;WeAreSocialAveragedailytimespentusingtheinternetbyonlineusersinselectedcountriesinEuropeasof2ndquarter2023(inhours.minutes)DailytimespentonlinebyusersinEurope2023,bycountryTimespentonlineinhours.minutes0123456789RussiaPortugalBulgaria8.147.487.377.36TurkeyRomaniaIrelandPolandHungaryCzechiaSweden6.416.166.166.146.116.08UnitedKingdomNetherlandsSpain5.595.545.4738Description:Asofthesecondquarterof2023,internetusersinRussiaspentmorethaneighthoursonlinedaily,rankingfirstamongotherexaminedEuropeanmarkets.Portugalrankedsecond,wit