罗马尼亚电子游戏产业市场前景及投资研究报告-培训课件外文版2024.5

DIGITAL

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TRENDSVideogamingindustryinRomaniaCHAPTER

01OverviewRevenueofthevideogamemarketinRomaniafrom2017to2027,bysegment(inmillionU.S.dollars)VideogamemarketrevenueinRomania2017-2027,bysegmentMobileGamesDownloadGamesGamingNetworksOnlineGames3503002502001501005012.4339.7411.3136.510.2233.39.148.1630.1274.1326.5371.236.927.4268.2921.3365.2920.916.8261.7617.1253.7454.375.7158.6312.7246.945.1710.3343.844.728.67172.62027158.762026147.99202541.58137.72024125.522023111.85202297.11202183.264.13201954.03201846.372017020204Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheMobileGamessegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching13.8millionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat5.25millionU.S.dollars.ReadmoreNote(s):2017to2027Source(s):DigitalMarketInsightsRevenueofthevideogameconsolemarketinRomaniafrom2018to2028(inmillionU.S.dollars)VideogameconsolemarketrevenueinRomania2018-20283.02.52.02.792.622.452.282.121.951.761.631.431.51.00.50.01.181.14201820192020202120222023202420252026202720285Description:Therevenueinthe'GameConsoles'segmentoftheconsumerelectronicsmarketinRomaniawasforecasttocontinuouslyincreasebetween2023and2028byintotal0.8millionU.S.dollars(+41.03percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.79millionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'GameConsoles'segmentoftheconsumerelectronicsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Romania;2018to2028Source(s):ConsumerMarketInsightsAveragerevenuepercapitaofthevideogamemarketinRomaniafrom2017to2027,bysegment(inU.S.dollars)VideogamemarketrevenuepercapitainRomania2017-2027,bysegmentGamingNetworksMobileGames36.39DownloadGamesOnlineGames4540353025201510539.2939.0238.9138.7535.5738.4734.2738.0432.6737.3832.6636.9335.0233.3131.4717.7729.8815.979525.5118.323.7722.9917.4622.922.0421.1720.2116.7820.2319.2516.295.184.784.3943.23.213.253.323.453.673.190201720182019202020212022202320242025202620276Description:Thearpuisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2017to2027.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theGamingNetworkssegmentachievesthehighestvalueof39.29U.S.dollarsin2027.ReadmoreNote(s):Romania;2017to2027Source(s):DigitalMarketInsightsAveragerevenuepercapitaofthevideogameconsolemarketinRomaniafrom2018to2028(inU.S.dollars)VideogameconsolemarketrevenuepercapitainRomania2018-20280.20.10.10.10.150.140.130.120.110.10.090.090.10.10.00.00.00.070.060.06201820192020202120222023202420252026202720287Description:Theaveragerevenuepercapitainthe'GameConsoles'segmentoftheconsumerelectronicsmarketinRomaniawasforecasttocontinuouslyincreasebetween2023and2028byintotal0.1U.S.dollars(+100percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach0.15U.S.dollarsandthereforeanewpeakin2028.Notably,theaveragerevenuepercapitaofthe'GameConsoles'segmentoftheconsumerelectronicsmarketwascontinuouslyincreasingover[...]

ReadmoreNote(s):Romania;2018to2028Source(s):ConsumerMarketInsightsAnnualrevenuegrowthoftheRomaniangamesindustryfrom2015to2021(inmillionUSdollars)RevenuegrowthoftheRomaniangamesindustry2015-2021RevenueGrowth23.835030025025201510531220.926016.721520120016211.8145150100501357.77.10.52015002016201720182019202020218Description:TheRomaniangamingindustrywasvaluedatapproximately312millionU.S.dollarsin2021.Thiswasa16.7percentgrowthcomparedto2020.ReadmoreNote(s):Romania;2015to2021Source(s):RomanianGameDevelopersAssociationRevenueshareofthevideogameconsolemarketinRomaniafrom2017to2025,bychannelVideogameconsolemarketrevenueshareinRomania2017-2025,bychannelOfflineOnline6.5%120%100%80%60%40%20%0%2.1%2.7%3.4%5.1%8.2%10.3%89.7%13%87%202416.3%97.9%97.3%96.6%94.9%93.5%91.8%83.7%202520172018201920202021202220239Description:In2020,thevideogameconsolemarketinRomaniaincreasedtoarevenueofaround260millionU.Sdollars.Theclearmajority,almost95percentofthatrevenuewascreatedbyofflinesales.TheConsumerMarketOutlookestimatesthatthesalesshareoftheonlinechannelwillincreaseovertimeandby2025accountforslightlyover16percent.ReadmoreNote(s):RomaniaSource(s):ConsumerMarketInsightsE-commercerevenueshareofthevideogameconsolemarketinRomaniafrom2017to2025,bydeviceVideogameconsolemarkete-commercerevenueshareinRomania2017-2025,bydeviceDesktopMobile120%100%80%60%40%20%0%34.1%36.9%39.1%40.5%41.7%42.6%43.1%43.6%44.1%65.9%201763.1%201860.9%201959.5%202058.3%202157.4%202256.9%202356.4%202455.9%202510Description:In2020,thevideogameconsolemarketinRomaniaincreasedtoarevenueofaround260millionU.Sdollars.Aminorityofconsolerevenueisderivedfromtheonlinechannel.Ofthisrevenue,around60percentismadefromdesktopPCs,withtheremainingrevenuebeingmadeviamobiledevices.TheConsumerMarketOutlookestimatesthatby2025ahighershareofrevenuewillcomefrommobiledevices.

ReadmoreNote(s):RomaniaSource(s):ConsumerMarketInsightsVideogameconsolemarketshareinRomaniain2023VideogameconsolemarketshareinRomania2023Nintendo0.13%Xbox38.95%PlayStation60.92%11Description:Accordingtosearchdataandonlinemarketshares,themajorityofpeopleinRomaniapreferredPlayStationconsolesasofJuly2023.Nevertheless,Xboxconsolesstillaccountedforamarketshareof38.95percent,whileNintendobarelyhadapresenceinthemarket.ReadmoreNote(s):Romania;July2023Source(s):StatCounterBestuniversitiesforGameDesignandDevelopmentinRomaniain2022,byrankBestuniversitiesforGameDesignandDevelopmentinRomania2022,byrankPlance226PolitehnicaUniversityofBucharestTransilvaniaUniversityofBrasovBabes-BolyaiUniversity230270TechnicalUniversityofCluj-NapocaPolitehnicaUniversityofTimisoaraUniversityofCraiova27829738612Description:OutofalluniversitiesinRomaniawiththeGameDesignandDevelopmentprogram,PolitehnicaUniversityofBucharestwasthehighestintheEuropeanranking,inthe226thplace.ItwascloselyfollowedbyTransilvaniaUniversityofBrasov,whichrankedinthe230thplace.ReadmoreNote(s):Romania;2022Source(s):EduRCHAPTER

02GamersdemographicsNumberofvideogameusersinRomaniafrom2017to2027,bysegment(inmillionusers)VideogamemarketusersinRomania2017-2027,bysegmentMobileGamesDownloadGamesOnlineGamesGamingNetworks4.025.04.444.34.54.04.163.843.813.23.623.422.823.53.02.52.01.51.00.50.03.172.83.13.112.363.122.43.083.082.293.042.693.052.222.942.62.332.232.121.781.621.481.010.940.860.780.70.570.570.490.380.330.292017201820192020202120222023202420252026202714Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Comparingthefourdifferentsegmentsfortheyear2027,thesegment'MobileGames'leadstherankingwith4.44millionusers.Contrastingly,'GamingNetworks'isrankedlast,with1.01millionusers.Theirdifference,comparedtoMobileGames,liesat3.43millionusers.ReadmoreNote(s):2017to2027Source(s):DigitalMarketInsightsShareofvideogamersinRomaniain2022,bygenderGenderdistributionofvideogamersinRomania2022Men49%Women51%15Description:Romania'sgamingpopulationwasfairlyequallysplitbetweenmenandwomen.Accordingtoa2022study,aslightlylargershareofwomengamedatleastonceaweek(51percent)comparedtomen(49percent).

ReadmoreNote(s):Romania;JulytoAugust2022;1047respondents;15-64years;allwhoplayvideogamesatleastoncepermonthonatleastonedevice(PC/laptop,console,ormobile/tablet)Source(s):IZIdata;RomanianGameDevelopersAssociationShareofpeoplethatplayedordownloadedvideogamesinRomaniain2022,byageandgenderPeoplethatplayedordownloadedvideogamesinRomania2022,byageandgenderMenWomen60%47.8%50%40%30%20%10%0%34.6%21.9%17.4%11.3%7.5%16-3435-54Agegroup55-7416Description:AquarterofRomaniansusedtheinternettoplayordownloadvideogamesin2022.Menagedbetween16and34werethemostprominentgroupbyfar,with47.8percentofrespondentshavingplayedordownloadedvideogamesinthepastthreemonths.ReadmoreNote(s):Romania;16-74years;InternetusersSource(s):NationalInstituteofStatisticsRomaniaShareofpeoplethatplayedordownloadedvideogamesinRomaniain2022,byeducationlevelPeoplethatplayedordownloadedvideogamesinRomania2022,byeducationlevel35%32%30%25%20%15%10%5%25.2%22%0%LowMediumHigh17Description:AquarterofRomaniansusedtheinternettoplayordownloadvideogamesin2022.Outofthethreeeducationallevels,thelowestonewasthemostprominentwith32percentofrespondentshavingplayedordownloadedvideogamesinthepastthreemonths.ReadmoreNote(s):Romania;2022;16-74years;InternetusersSource(s):NationalInstituteofStatisticsRomaniaShareofpeoplethatplayedordownloadedvideogamesinRomaniain2022,byoccupationalstatusPeoplethatplayedordownloadedvideogamesinRomania2022,byoccupationalstatus60%50%40%56%30%20%10%0%26.9%24.8%21.3%17.2%8.1%EmployeesSelf-employedUnemployedRetireeStudentOtherinactivepersons18Description:AquarterofRomanianstheyusedtheinternettoplayordownloadvideogamesin2022.Outofalloccupationalcategories,studentswerethemostprominent,with56percentofthemhavingusedtheinternetforvideogames.Ontheotherhand,only8.1percentofretireesusedtheinternetforvideogamesinthepastthreemonths.ReadmoreNote(s):Romania;2022;16-74years;InternetusersSource(s):NationalInstituteofStatisticsRomaniaCHAPTER

03GamingcompaniesGeographicdistributionofRomaniangamingdeveloperstudiosin2021DistributionofgamingcompaniesinRomania2021,bycity60%48.3%50%40%30%20%10%0%24.1%16.7%5.3%Iasi4.4%1.3%BucharestCluj-NapocaTimisoaraBrasovOthercities20Description:Asof2021,almosthalfofRomania'svideogamedeveloperstudioeswerebasedinthecapitalBucharest,followedbyCluj-Napoca.OthermajorRomaniancitiesthatwereactiveinthegamingsectorwereIasi,TimisoaraandBrasov.

ReadmoreNote(s):Romania;2021;GamingcompaniesSource(s):RomanianGameDevelopersAssociationTopgrossingmobilegamepublishersinRomaniaasofAugust2023(inmillionU.S.dollars)Top-grossingmobilegamepublishersinRomania2023RevenueinmillionU.S.dollars2013456MoonActive5.48Playrix3.23King2.91ShenzhenTencentTianyouTechnologyLtd2.71RobloxCorporationTGInc.2.351.611.57ScopelyZynga1.55FunPlusInternationalAGElectronicArts1.221.1921/statistics/1406769/romania-top-grossing-mobile-game-publishersTheIsraeliancompanyMoonActivewasthehighest-grossingmobilegamespublisherinRomaniaasofAugust2023,totalingarevenueof5.48millionU.S.dollars.TheIrishcompanyPlayrixrankedsecond,registering3.23millionU.S.dollarsinrevenue.ReadmoreNote(s):Romania;August2023Source(s):AppMagicLeadinggrossinglocalmobilegamepublishersinRomaniaasofAugust2023(inU.S.dollars)TopgrossinglocalmobilegamepublishersinRomania2023RevenueinU.S.dollars200,000

300,0000100,000400,000500,000600,000610,801700,000GreenHorseGamesOvidiuPop21,457xsasoftware

1,837EdituraEDU

735GSoftTeam

536FunGamesforGirls

527TapMen

364VDTruck

316TitiSoftware:CarDrivingSimulatorGames

87FirebyteGamesS.A.

8322Description:GreenHorseGameswasthehighest-grossinglocalmobilegamespublisherinRomaniaasofAugust2023,totalingarevenueofover610thousandU.S.dollars.OvidiuPoprankedsecond,registeringarevenueofapproximately21.46thousandU.S.dollars.Meanwhile,thehighestgrossingmobilegamepublisher,ingeneral,hadarevenueof5.48millionU.S.dollarsinRomania.ReadmoreNote(s):Romania;August2023Source(s):AppMagicLeadingfreemobilegamespublishersinRomaniaasofAugust2023,bynumberofdownloads(inmillion)LeadingfreemobilegamespublishersinRomania2023,bydownloadsDownloadsinmillion301245678AzurGamesSayGamesLtdSupersonicStudiosLTDABIGlobalLTDCrazyLabsLTDOutfit7LimitedBabyBus7.546.95.124.464.373.172.5Homa2.131.911.8ZegoStudioRollicGames23Description:AzurGames,basedinCyprus,wasthefreemobilegamespublisherwiththemostdownloadsinRomaniaasofAugust2023,withover7.54milliondownloads.ItwascloselyfollowedbySayGamesLtd,withapproximately6.9milliondownloads.

ReadmoreNote(s):Romania;August2023Source(s):AppMagicLeadinglocalfreemobilegamespublishersinRomaniaasofAugust2023,bynumberofdownloads(in1,000s)LeadinglocalfreemobilegamespublishersinRomania2023,bydownloadsDownloadsinthousands050100150200250300350400450OvidiuPopxsasoftware394.05274.98GSoftTeam181.92GreenHorseGamesFunGamesforGirlsrosytales118.1483.9759.9747.9640.623.9113.87TapMenwinkypinkyDoganMediaInternationalTitiSoftware:CarDrivingSimulatorGames24Description:OvidiuPopwasthelocalfreemobilegamespublisherwiththemostdownloadsinRomaniaasofAugust2023,with394thousanddownloads.Itwasfollowedbyxsasoftware,withapproximately275thousanddownloads.Meanwhile,theleadingfreemobilegamesdeveloperinRomaniahad7.54milliondownloads.ReadmoreNote(s):Romania;August2023Source(s):AppMagicBrandsspontaneouslynamedbyRomaniansasbeingthemostactiveingamingin2022BrandsspontaneouslynamedasbeingthemostactiveingaminginRomania2022Shareofrespondents6%0%2%4%8%10%12%RazerAsusROGPlayStation&SonyUbisoft11%9%8%7%EASportsLogitech6%6%Nvidia4%MicrosoftNintendoRiot3%2%2%25Description:Whenspontaneouslyaskedtonamebrandsthataremostactiveingaming,Razerwasthemostpopularwith11percentofrespondentsnamingit.ThefollowingbrandswereAsusROG,PlayStation&Sony,andUbisoft.

ReadmoreNote(s):Romania;JulytoAugust2022;1,047respondents;15-64years;VideogameplayersSource(s):RomanianGameDevelopersAssociationCHAPTER

04PopularvideogamesMostpopulartypesofonlinegamesplayedinRomaniain2022MostpopulartypesofgamesplayedinRomania2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%PuzzleStrategy47%38%EducationalAdventure33%32%Sport22%Multi-playergamesCombat/fightShooter20%16%16%Role-playing(SIMS)10%27Description:ThemostpopulartypeofonlinegamesplayedinRomaniain2022werepuzzlegames.Atthesametime,32percentofrespondentspreferredadventuregames,whileonly10percentlikedrole-playingonlinegames.

ReadmoreNote(s):Romania;2022;18yearsandolder;UrbaninternetusersSource(s):DataIntelligence;StarcomMediaVestGroupLeadingfreemobilegamesapplicationsinRomaniaasofAugust2023,bynumberofdownloads(in1,000s)MostpopularfreemobilegamesinRomania2023,bydownloadsDownloadsinthousands400

60002008001,0001,2001,4001,273.15StumbleGuysDiceDreams1,177.16Roblox892.22843.35BlockBlastAdventureMasterAttackHole-BlackHoleGamesCoinMaster702.54629.96620.36SubwaySurferSlots7777594.73575.75537.448BallPoolCandyCrushSaga28Description:StumbleGuyswasthemostdownloadedfreemobileapplicationinRomaniaasofAugust2023,withover1.27milliondownloads.ItwascloselyfollowedbyDiceDreams,withapproximately1.18milliondownloads.

ReadmoreNote(s):Romania;August2023Source(s):AppMagicTopgrossingmobilegamesapplicationsinRomaniaasofAugust2023(inmillionU.S.dollars)TopgrossingmobilegamesappsinRomania2023RevenueinmillionU.S.dollars20CoinMaster134565.33PUBGMOBILE2.66CandyCrushSagaRoblox2.52.35Gardenscapes1.611.6Evony:TheKing'sReturnStumbleGuys1.31.151.10.99Empires&Puzzles:Match-3RPGMatchMasters-PvPMatch3RallyAcesPoker29Description:CoinMasterwasthehighestgrossingmobilegameappinRomaniaasofAugust2023,totalingarevenueof5.33millionU.S.dollars.PUBGMOBILErankedsecondregisteringarevenueof2.66millionU.S.dollars.

ReadmoreNote(s):Romania;August2023Source(s):AppMagicWhatvideogamegenresdoyouprefertoplay?VideogamegenrepreferencesinRomania2022Shareofrespondents0%10%20%30%40%50%60%60%70%AdventuregamesShootergames47%Role-playinggamesPuzzle&match-3gamesStrategygames38%28%26%Arcadegames26%26%Survival/horrorgames30/statistics/1220054/romania-video-game-genre-preferencesThemostpreferredvideogamegenresinRomaniain2022wereadventureandshootergames,chosenby60percentand47percentofrespondents,respectively.Approximately40percentofrespondentspreferredplayingrole-playinggames.

ReadmoreNote(s):Romania;JulytoAugust2022;1,047respondents;15-64years;VideogameplayersSource(s):RomanianGameDevelopersAssociationCHAPTER

05eSportseSportstournamentresultsforRomaniaasofAugust2023,byprizemoneyearned(in1,000U.S.dollars)TopeSportstournamentresultsforRomaniabyprizemoneyearned2023EarningsinthousandU.S.dollars01002003004005006007008009001,000TheInternational2019TheInternational2016892.58685.43TheShanghaiMajor2016222TheInternational2014131.17TheFrankfurtMajor2015LoL2016WorldChampionship8176.0575Gamers82023(Fortnite)Gamers82022-Fortnite(BR)75TheBostonMajor201662.56050FortniteChampionSeries:Chapter3Season3-GrandFinals:EuropeArchonTeamLeagueChampionships(MainEvent)TheInternational201544.2341.0640PUBGMobileGlobalChampionship2021-WestFIFAeWorldCup2023PMPL-S22021:WesternEurope36.2232Description:RomanianplayersearnedoverfivemillionU.S.dollarsineSportstournamentsinAugust2023.ThemostsuccessfultournamentwasTheInternational2019,wheretheearnedprizewasaround892thousandU.S.dollars.ItwasfollowedbyTheInternational2016andTheShanghaiMajor2016,allofthembeingforthetoprankingvideogameinRomania,Dota2.ReadmoreNote(s):Romania;August2023Source(s):eSportsEarningsMostpopularvideogamesbyRomanianplayersintournamentsasofAugust2023,byprizemoneyearned(in1,000U.S.dollars)TopvideogamesinRomaniabyprizemoneyearnedintournaments2023EarningsinthousandU.S.dollars05001,0001,5002,0002,5003,000Dota22,759.83Counter-Strike:GlobalOffensive582.42LeagueofLegends432.29FortniteHearthstonePLAYERUNKNOWN'SBATTLEGROUNDSMobile330.43257.99205.31FIFA23WorldofWarcraftOverwatch67.544.1538.9538.6SMITEClashRoyaleHearthstoneBattlegroundsStarCraftII26.9226.7525.6225.2522.39Counter-StrikeFIFA2233Description:RomanianplayersearnedoverfivemillionU.S.dollarsineSportstournamentsinAugust2023.TheleadingvideogamewasDota2,with57RomanianeSportsplayersearningover2.7millionU.S.dollars.ItwasfollowedbyCounter-Strike:GlobalOffensiveandLeagueofLegends.TheplayerwiththehighestearningswasAndreiUrsu(zAndy)whowonover88thousandU.S.dollars.ReadmoreNote(s):Romania;August2023Source(s):eSportsEarningsLeadingeSportsplayersinRomaniain2023asofAugust,byearnings(in1,000U.S.dollars)Romania:leadingeSportsplayersin2023,byearningsEarningsinthousandU.S.dollars20

30

400zAndy(AndreiUrsu)10506070809010088.46iM(IvanMihai)67.2RazvanPuiu(RzvanPuiu)ANa(AnaDumbrav)66.7521.2regali(IulianHarju)9.357.86.4DORIN23(DinuConstantinDorel)Ulnit*BogdanDeac(Bogdan-DanielDeac)OCTAVIAN(OctavianButiseacaUngureanu)KAPAHALA(AdrianOsman)6.275.85.834Description:ThestatisticdisplaystheleadingeSportsplayersinRomaniarankedbytheirearningsin2023asofAugust.AndreiUrsu,goingbythenicknameofzAndy,hadthehighestearningsthrougheSportbyfarwithasumofapproximately88.46thousandU.S.dollars.ReadmoreNote(s):Romania;August2023;*ThesourcedidnotprovidetheactualnamefortheindividualThedateofreleaseisdateofaccess.ReadmoreSource(s):eSportsEarningsLeadingRomanianeSportsplayersofalltimein2023,byearnings(in1,000U.S.dollars)LeadingRomanianeSportsplayersofalltimein2023,byearningsEarningsinthousandU.S.dollars1,00005001,5002,0002,5002,294.28w33(AliwiOmar)bOne7(PittnerArmand)zAndy(AndreiUrsu)Rdu(DimaRadu)328.75297.62233.55233.48Odoamne(AndreiPascu)iM(IvanMihai)107.4177.07RazvanPuiu(RzvanPuiu)Xerxe(AndreiDragomir)ANa(AnaDumbrav)Merce(MariusManea)65.0862.544.1535Description:TheleadingRomanianeSportsplayerinAugust2023wasAliwiOmar,goingbythenicknameofw33,withthehighestearningsfromeSportsatapproximately2.3millionU.S.dollars.HewasfollowedbyPittnerArmand(bOne7),whoseearningsamountedtoover328thousandU.S.dollars,bothbeingDota2players.ReadmoreNote(s):Romania;August2023Source(s):eSportsEarningsLeadingRomanianfemaleeSportsplayersofalltimein2023,byearnings(in1,000U.S.dollars)LeadingRomanianfemaleeSportsplayersofalltimein2023,byearningsEarningsinthousandU.S.dollars20,000

30,000010,0008,11340,00050,00060,00070,000ANa(AnaDumbrav)Reddysh(Irina)62,499.67iLLa(MdlinaGherman)radu.andrada(AndradaRadu)6sonya(SonyaMasha)Iribulmaga(IrinaBulmaga)onna*4,395.882,8002,618.68845.76466.67julia*

220.51BombyD(Daiana)

125Taiko*

78.4336Description:TheleadingRomanianfemaleeSportsplayerinAugust2023wasAnaDumbrav,goingbythenicknameofANa,withthehighestearningsthrougheSportsat62.5thousandU.S.dollars.ShewasfollowedbyReddysh,havingearningsofovereightthousandU.S.dollars.ReadmoreNote(s):Romania;August2023Source(s):eSportsEarningsCHAPTER

06ConsumerbehaviorHowoftendoyouusuallyplayvideogames?FrequencyofplayingvideogamesinRomania2022,byplatformDailyAcoupleoftimesaweekOnceaweek2-3timesamonthLessthan2-3timesamonth120%100%80%60%40%20%0%6%9%4%6%10%12%7%8%18%18%11%10%8%9%15%12%21%15%31%31%43%31%33%33%49%45%PC32%27%25%21%MobileConsoleTabletSocialMediaOnline,Browsergames38Description:MostinternetusersinRomaniain2022playedvideogamesonmobileandPC.Almosthalfofpeopleplayingmobilegamesdiditdaily,whilemostpeopleplayingonaconsoleplayedacoupleoftimesaweek.

ReadmoreNote(s):Romania;JulytoAugust2022;1,083respondents;15-64years;InternetusersSource(s):RomanianGameDevelopersAssociationWhichistheplatformyouusuallyusetoplayvideogameson?ShareofinternetuserswhoplayvideogamesinRomania2022,bydeviceusedShareofinternetusers0%10%20%30%40%50%60%70%70%80%MobileComputer69%Console40%OnlinebrowserTablet18%11%SocialMedia9%39Description:ThemajorityofinternetusersinRomaniaweregamingontheirsmartphonesin2022.However,40percentofinternetuserswereusinggameconsoles,whileninepercentweregamingonsocialmediaplatforms.

ReadmoreNote(s):Romania;JulytoAugust2022;1,047respondents;15-64yearsSource(s):RomanianGameDevelopersAssociationVideogamesusageandmotivationinRomaniain2022VideogamesusageandmotivationinRomania2022MenWomen40%35%30%25%20%15%10%5%38%34%29%23%22%21%20%20%0%PayforvideogamesthatarenotavailableforfreeAppreciatevideogamesbutarenotinterestedinallaspectsconcerningthesubjectPrefertomeetobjectivesofalltypePrefertoplaymorethanonegame40Description:MoreRomanianmenthanwomenstatedtheypayforvideogamesthatarenotavailableforfreein2022.Also,21percentofmenpreferredtoplaymorethanonegame.

ReadmoreNote(s):Romania;JulytoAugust2022;1,047respondents;15-64years;VideogameplayersSource(s):RomanianGameDevelopersAssociationWhydoyouplayvideogames?MainreasonsforplayingvideogamesinRomania2022Shareofrespondents30%0%10%20%40%50%60%70%TorelaxafteraharddayGamesareahobby62%52%Togetridofboredom35%41Description:In2022,themajorityofRomanianssurveyedforthisstudystatedthattheyplayedvideogamestorelaxafterahardday,whilefor52percentofrespondentsgamingwasahobby.

ReadmoreNote(s):Romania;JulytoAugust2022;1,047respondents;15-64years;VideogameplayersSource(s):RomanianGameDevelopersAssociationWheredoyoubuyyourvideogamesfrom?VideogamepurchaselocationinRomania202290%83%80%70%60%50%40%30%20%10%0%66%50%46%42%34%Downloadorplaygames

Buygamesfromonline

Downloadgamesforfree

Buygamesinstoresdirectlyonpublishers'

stores(Steam,EpicStore,

fromtorrentwebsitesExchaneorborrowfrom

BuygamessecondhandfriendswebsiteorplatformPlayStationStore)42/statistics/1219842/romania-shopping-for-video-gamesThemajorityofRomanianrespondentssurveyedforthisstudydownloadedtheirgamesorplayedthemdirectlyonpublishers'websitesin2022.Theshareofrespondentswhopreferredbuyingsecondhandgamesamountedtoabout34percent.

ReadmoreNote(s):Romania;JulytoAugust2022;1,047respondents;15-64years;VideogameplayersSource(s):RomanianGameDevelopersAssociationWhodoyoulikeplayingvideogameswith?Videogameplaying