美国家得宝公司the home depot市场前景及投资研究报告-培训课件外文版2024.6

CONSUMERS

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BRANDSTheHomeDepotCHAPTER

01DIYandhomeimprovementmarketoverviewDo-it-yourselfsalesintheUnitedStatesfrom2013to2027,bystoretype(inbillionU.S.dollars)UnitedStates:homeimprovementandDIYsales2013-2027,bystoretypeHardwarestoresHomecentersLumberyards700600500400154.2379148.7368.3145.1146.2355.1137.8338.2141.1341.6137.7129.2308.7101.797.724492.789.4300200100084.480.675.9192354.8337.3253.3232.9222.8210.1203.468.666.567.768.569.359.262.966.249.751.640.740.944.145.447.920132014201520162017201820192020Year2021202220232024*2025*2026*2027*3Description:In2023,Homecenters'salesintheUnitedStatesamountedtoanestimated338billionU.S.dollars.Thisisandecreaseofaboutfourpercentcomparedtothepreviousyear.Thetotalsalesofallthreehomeimprovementstoretypesinthecountrycombinedreachedover544billionU.S.dollarsthatyear.ReadmoreNote(s):UnitedStates;2013to2022;*Forecast.Figuresfrom2013to2021weretakenfrompreviousHardwareRetailingAnnualReports.ReadmoreSource(s):HardwareRetailing;NHPAHomeimprovementmarketsizeintheUnitedStatesfrom2008to2027(inbillionU.S.dollars)SalesofhomeimprovementintheU.S.2008-2027700600500400602.5585.5566.1569549.2544.6534.6497.1406.6391.4373.5357.6338.6322.8308.6294.5292.8278.33002001000269.9265.22008

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2027*Year4Description:In2023,homeimprovementsalesintheUnitedStatesamountedtoaround544.6billionU.S.dollars.By2027,thisamountisexpectedtoreachover600billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2008to2022;*Estimate.Revised.Figurespriorto2021weretakenfrompreviouseditionsofthepublication.TotalsalesfiguresarederivedfromaformulathatincorporatesinformationfromNRHA'sAnnualCostofDoing[...]

ReadmoreSource(s):NHPALeadinghomeimprovementretailcompaniesworldwidein2022,bysales(inbillionU.S.dollars)World:tophomeimprovementretailcompanies2022,bysales180157.41601401201008097.06604022.5915.96207.140HomeDepotLowe'sSherwin-WilliamsCompanynameKingfisherFastenal5Description:In2022,thesalesoftheleadingfivehomeimprovementretail(public)companiesworldwidereachedaround300billionU.S.dollarstogether.Thatyear,HomeDepotwasthelargestglobalhomeimprovementretailcompanywithsalesamountingtoover157billionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):ForbesSalesoftheleadinghomeimprovementchainsintheUnitedStatesin2022(inbillionU.S.dollars)UnitedStates:tophomeimprovementchainsin2022,bysalesSalesinbillionU.S.dollars800204060100120140160180HomeDepotLowe's157.497.1MenardsInc.TractorSupply13.414.26/statistics/239783/sales-of-the-leading-10-home-improvement-chains-in-the-usThisstatisticdepictsthesalesoftheleadinghomeimprovementchainsintheUnitedStatesin2022.Inthatyear,theHomeDepotwasthetoprankedhomeimprovementchainintheUnitedStateswithsalesamountingtoaround157billionU.S.dollars.ReadmoreNote(s):UnitedStates;2023Source(s):Forbes;NationalRetailFederation;NHPALeadinghomeimprovementstorechainsintheUnitedStatesin2023,bycustomersatisfaction(basedona1,000pointscale)UnitedStates:tophomeimprovementstorechains2023,bycustomersatisfactionCustomersatisfaction(basedona1,000pointscale)01002003004005006007008009001,000AceHardwareIndustryAverageTheHomeDepotLowe's873851849849Menards8397Description:Amongthekeyretailerscompetingwithinthehomeimprovementanddoityourself(DIY)industryintheUnitedStates,AceHardwarewasthemostsatisfyinghomeimprovementretailstoreforcustomers.Thecompanyscored873outof1,000customersatisfactionpointsin2023.ReadmoreNote(s):UnitedStates;December2022toMarch2023;2,728respondents;customerswhopurchasedhomeimprovement-relatedproductsfromahomeimprovementretailerwithintheprevious12monthsSource(s):J.D.PowerCHAPTER

02TheHomeDepot'sfinancialperformanceGlobalnetsalesoftheHomeDepotfrom2007to2023(inbillionU.S.dollars)HomeDepot:globalnetsales2007-2023180160140120157.4152.7151.16132.11110.23108.2100.994.610088.5283.1878.8177.3574.7580604020071.29200870.46866.1820092007201020112012201320142015Fiscalyear201620172018201920202021202220239Description:In2023,HomeDepotreachedalmost153billionU.S.dollarsinnetsalesworldwide,downfromroughly157billionrecordedayearearlier.Thisrepresentsandecreaseofroughlythreepercentincomparisontothepreviousyear.

ReadmoreNote(s):Worldwide;2007to2023Source(s):HomeDepotGlobalnetsalesoftheHomeDepotfrom2013to2023,byproductcategory(inmillionU.S.dollars)HomeDepot:globalnetsales2013-2023,byproductcategoryProduct

category2013Indoor

garden7022Appliances5382Paint7018Lumber5820Tools5038201475605708729960505388201582986534746562786060201691907366770968286659201797778146800777907351201810438109891429615546149901474390018461838881092019985286207894856320201186014232144611386310057104531118011073113101334413460117311061311994123761216720212022202310Description:In2023,HomeDepot’sindoorgardenproductcategorygeneratedglobalsalesof14.7billionU.S.dollars.Meanwhile,thecompany’sdécor/storagenetsalesamountedtoroughlysixbillionU.S.dollars.HeadquarteredinGeorgia,UnitedStates,TheHomeDepot,Inc.isthelargesthomeimprovementcorporationintheUnitedStates.ReadmoreNote(s):Worldwide;2013to2023Source(s):HomeDepotGlobaloperatingincomeoftheHomeDepotfrom2015to2023(inbillionU.S.dollars)HomeDepot:operatingincomeworldwide2015-202330252024.0423.0421.6918.2815.8415.5314.681510513.4311.77201502016201720182019Year202020212022202311Description:In2023,TheHomeDepot'sglobaloperatingearningsamountedto21.7billionU.S.dollars,downfromroughly24billionregisteredayearearlier.Thisrepresentsanincreaseofover18percentcomparedto2020figures.

ReadmoreNote(s):Worldwide;2015to2023Source(s):HomeDepotGlobalnetearningsoftheHomeDepotfrom2015to2023(inbillionU.S.dollars)HomeDepot:globalnetearnings2015-20231816141217.1116.4315.1412.8711.2411.12108.637.96864207.0120152016201720182019Fiscalyear202020212022202312Description:In2023,theHomeDepot'sglobalnetearningsamountedtoover15.1billionU.S.dollars,adecreasefromthepreviousyear.Ingeneral,thecompany'snetearningshavebeensteadilyincreasingintheperiodshownhere.

ReadmoreNote(s):Worldwide;2015to2023Source(s):HomeDepotCHAPTER

03KeyfiguresNumberofHomeDepotstoresworldwidefrom2011to2023,bycountryHomeDepot:numberofstores2011-2023,bycountryUnitedStatesCanadaMexicoChina2,5002,0001,5001,00050002011201220132014201520162017Country20182019202020212022202314Description:HomeDepothadatotalof2,015storesinoperationthroughouttheUnitedStatesasoftheendofthefiscalyear2023.ThehomeimprovementandDIYretaileralsooperatesstoresinCanadaandMexicoandhadatotalof2,335storesworldwideinthatsameyear.In2021,HomeDepotwasoneoftheleadingretailersworldwide.ReadmoreNote(s):Worldwide;2011to2023Source(s):HomeDepotU.S.stateswiththemostHomeDepotstoresin2023UnitedStates:stateswiththemostHomeDepots2023Numberofstores050100150200250300CaliforniaTexas246183Florida158NewYorkGeorgia10190Illinois76PennsylvaniaOhio717070MichiganNewJerseyArizona6757VirginiaWashington504715Description:HomeDepothad246storesinthestateofCaliforniaaloneattheendofthefiscalyear2023.Texas,Florida,andNewYorkwerethestateswiththenextlargestnumberofHomeDepotstores,witheachstatehavingatleastonehundredstores.Asof2023,thetotalnumberofHomeDepotstoresthroughouttheUnitedStatesanditsterritorieswas2,015.HomeDepotalsooperatesstoresinCanadaandMexico.

ReadmoreNote(s):UnitedStates;2023Source(s):HomeDepotNumberofHomeDepotstoresinCanadain2023,byprovinceCanada:HomeDepotstores2023,byprovinceNumberofstores020406080100120140160180200TotalOntario18288Alberta2726BritishColumbiaQuebec22Manitoba6NovaScotia44SaskatchewanNewBrunswickPrinceEdwardIslandNewfoundland31116Description:Therewere182HomeDepotstoresacrossCanadaasof2022.Ontariowashometo88,themoststoresbyfar.AlbertaandBritishColumbiawererankedinsecondandthirdplaces,with27and26storeslocatedineachprovincerespectively.

ReadmoreNote(s):Canada;2023Source(s):HomeDepotHomeDepot'sbrandvalueworldwidefrom2016to2024(inmillionU.S.dollars)HomeDepot:brandvalueworldwide2016-202465,00060,00055,00050,00045,00040,00061,05356,31252,91752,76850,50847,05633,748201835,00030,21628,798201630,00025,000201720192020202120222023202417Description:In2024,theHomeDepotbrandwasvaluedatapproximately52.8billionU.S.dollars,downfromayearpriorinwherethevaluestoodat61billiondollars.Meanwhile,thebrandLowe's,oneofHomeDepot'smaincompetitors,wasvaluedat25billionU.S.dollars.ReadmoreNote(s):Worldwide;2016to2024Source(s):BrandFinanceCHAPTER

04E-commerceandonlinepresenceToponlinestoresintheFurniture&AppliancessegmentintheUnitedStatesin2022,bye-commercenetsales(inmillionU.S.dollars)UnitedStates:Top10Furniture&AppliancesonlinestoresE-commercerevenueinmillionU.S.dollar02,0004,0006,0008,00010,00012,00014,00016,00018,00018,23820,00012,99612,5758,1884,0003,3932,3002,2721,6851,67719Description:AisleadingtheFurniture&Appliancese-commercemarketintheU.S.,withe-commercenetsalesof18.24billionU.S.dollarsgeneratedin2022,followedbywithonlinesalesreachingnearly13billion.

ReadmoreNote(s):2022Source(s):ecommerceDB.com;Marketshareofleadingretaile-commercecompaniesintheUnitedStatesin2023BiggestonlineretailersintheU.S.2023,bymarketshareShareofretaile-commercesales15%

20%0%5%10%25%30%35%40%37.6%AmazonWalmartApple6.4%3.6%3%1.9%1.9%1.5%eBayTargetTheHomeDepotCostcoBestBuyCarvanaKroger1.4%1.4%1.3%20Description:Accordingtoestimates,AmazonclaimedthetopspotamongonlineretailersintheUnitedStatesin2023,capturing37.6percentofthemarket.Secondplacewasoccupiedbythee-commercesiteoftheretailchainWalmart,witha6.4percentmarketshare,followedinthirdplacebyApple,with3.6percent.ReadmoreNote(s):UnitedStates;February2023;estimatesSource(s):BusinessInsider;eMarketer;LinkedInLeadingshoppingappsintheUnitedStatesin2023,bynumberofdownloads(inmillions)MostdownloadedshoppingappsintheU.S.2023NumberofdownloadsinmillionsAppleAppStore40GooglePlayStore6002080100120140Temu:ShopLikeaBillionaireSHEIN-ShoppingOnlineAmazonShoppingWalmart:Shopping&SavingsNike:Shoes,Apparel,StoriesEtsy:Home,Style&GiftsTargeteBaySelling&ShoppingOnlineOfferUp-Buy.Sell.Letgo.A-B2BmarketplaceFetch:HaveFun,SaveMoneyPoshmark:Buy&SellFashion21Description:In2023,theTemushoppingappwasthemostdownloadede-commerceappintheUnitedStatesonbothiOSandAndroiddevices,accumulatingagrandtotalofover122milliondownloadsthatyear.FastfashionretailerSHEIN'sappwasthesecondmostpopularonmobiledevices,withnearly21milliondownloadsontheAppleAppStoreandover15millionontheGooglePlayStore.ReadmoreNote(s):UnitedStates;2023Source(s):AppMagicToponlinestoresintheUnitedStatesin2022,bye-commercenetsales(inmillionU.S.dollars)ToponlinestoresintheU.S.in2022,bye-commercenetsalesE-commercerevenueinmillionU.S.dollars40,000

60,000

80,000020,000100,000120,000140,000130,27052,39730,98920,00119,11214,19713,15410,45510,25410,09922Description:AwastheleadingtheU.S.e-commercemarket,withe-commercenetsalesofUS$130,270millionin2022generatedintheU.S.,followedbywithUS$52,397million.ThirdplaceistakenbywithrevenuesofUS$30,989million.TisthefourthbiggestonlinestoreintheU.S.withnetsalesofUS$20,001millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.comCHAPTER

05CompetitorsRetailsalesofMenardsintheUnitedStatesfrom2017to2022(inbillionU.S.dollars)Menards'retailsalesintheUnitedStatesfrom2017to2022161413.3813.1412.812.0711.691210810.956420201720182019202020212022Year24Description:Overthepastfewyears,Menards’retailsaleshavebeengraduallyincreasing,withadifferenceofalmostthreebillionU.S.dollarsbetween2017and2022.In2022,theyamountedtoabout13.38billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2017to2022Source(s):Kantar;NationalRetailFederationGlobalrevenueofAceHardwarefrom2007to2023(inmillionU.S.dollars)AceHardware:revenueworldwide2007-202310,0009,0008,0007,0006,0005,0004,0003,0002,0001,0000200720082009201020112012201320142015Year2016201720182019202020212022202325/statistics/239806/revenue-of-ace-hardware-worldwideIn2023,AceHardware'srevenueamountedtoroughly9.1billionU.S.dollars,downfrom9.2billionregisteredayearearlier.AceHardwarewasfoundedin1924inChicago,Illinois.ThecompanywasnamedaftertheAcefighterpilotsofWorldWarI.

ReadmoreNote(s):Worldwide;2007to2023Source(s):AceHardwareRevenueofAceHardwarefrom2015to2023,bysegment(inmillionU.S.dollars)AceHardware:globalrevenue2015-2023,bysegmentWholesaleRetail10,0009,0008,0007,0006,000797.5786.4812751.5506.7375.4297.25,0004,0003,0002,0001,0000262.3251.78,372.38,344.77,782.27,011.25,564.55,341.620185,091.24,793.34,863.22015201620172019Year202020212022202326Description:In2023,AceHardware'srevenuefromitsretailsegmentamountedto786millionU.S.dollars,aslightdecreasecomparedtoayearearlier.Intotal,theAmericanhardwareretailerregisteredrevenuesofalmost9.1billionU.S.dollars.

ReadmoreNote(s):Worldwide;2015to2023Source(s):AceHardwareGlobalnetincomeofAceHardwarefrom2011to2023(inmillionU.S.dollars)AceHardware:netincomeworldwide2011-2023400350300250200340.6330323.4316.9161.22016156.22015147.4141.32014140.42019150128.22018105.110050082.277.72011201220132017Year202020212022202327Description:In2023,AceHardware'snetincomeamountedto323.4millionU.S.dollars,adecreasewhencomparedtoayearearlier.Thatsameyear,theAmericanhardwareretailerregisteredgrossprofitsto1.48billionU.S.dollars.

ReadmoreNote(s):Worldwide;2011to2023Source(s):AceHardwareGlobalnetsalesofLowe'sfrom2007to2023(inmillionU.S.dollars)Lowe's:globalnetsales2007-2023120,000100,00080,00060,00040,00020,0000200720082009201020112012201320142015Year20162017201820192020202120222023*28Description:In2023,theglobalnetsalesofLowe'samountedtoover86billionU.S.dollars,downfrom97billionrecordedayearearlier.Lowe'sisanAmericanretailerspecializinginhomeimprovementheadquarteredinNorthCarolina,UnitedStates.

ReadmoreNote(s):Worldwide;2007to2023;*FiscalyearendedFebruary2,2024.ReadmoreSource(s):Lowe'sGlobalnetsalesofLowe'sfrom2017to2023,byproductcategory(inmillionU.S.dollars)Lowe's:globalsales2017-2023,byproductcategoryProduct

categoryAppliances20178687647920189485666920199972681357106487543038423446420240733831429524473885202012096885483448864615446974115497153724334546129734445202113427955597229043678145814370533151324762539235364952202213508886094998639701045225080575954255376516853345044202312344774070206729616758285245518151184971472344784327Seasonal&OutdoorLivingLumberLawn&GardenKitchen&BathHardware590555763298613355823362BuildingMaterialsMillwork3975395540503962PaintRoughPlumbingTools4033396442183898ElectricalFlooring29Description:In2023,theseasonalandoutdoorlivingproductcategoryofLowe'sgeneratedover7.74billionU.S.dollarsworthofsales.Meanwhile,Lowe'sappliancescategoryreachedover12.3billionU.S.dollars.

ReadmoreNote(s):Worldwide;2017to2023;fiscalyearendedFebruary2,2024Source(s):Lowe'sNumberofstoresofLowe'sworldwidefrom2004to2023NumberofLowe'sstoresworldwide2004-20232,5002,0001,5001,00050002004

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2023Year30Description:Lowe’s,thehomeimprovementretailer,operated1,746locationsworldwidein2023,upfrom1,738storesinthepreviousyear.Lowe’swasthesecondleadingretailerintheU.S.hardwareandhomeimprovementmarketintermsofsales,behindTheHomeDepot,itsmaincompetitor.ReadmoreNote(s):Worldwide;2004to2023;Asoftheendofthecompany'sfiscalyear;*Fiscalyearendedin2011,2017,and2023contained53weeks;allotherfiscalyearsreportedcontained52weeks.**ThenumberofstoresasofFebruary3,2017[...]

ReadmoreSource(s):Lowe'sCHAPTER

06ConsumerbehaviorNumberofcustomertransactionsattheHomeDepotandLowe'sworldwidefrom2011to2023(inmillions)HomeDepotandLowe's:numberofcustomertransactionsglobally2011-2023HomeDepotLowe's3,0002,5002,0001,5001,0005001,0461,0029379419219538359458788578288048101,75620201,75920211,66620221,62120181,61620191,62220231,57920171,54420161,50120151,44220141,36420121,39120131,3182011032/statistics/318849/number-of-customer-transactions-at-the-home-depot-and-lowe-s-worldwideIn2023,theHomeDepotcarriedoutover1.6billioncustomertransactionsworldwide,whileLowe’scarriedoutover800millionofthem.Bothcompaniessawtheircustomertransactionnumbersdecreasingslightlycomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2011to2023;*TheHomeDepotdatacanbefoundonpage28ofTheHomeDepot10-KReport2023.Figurespriorto2021wereretrievedfromearlierreleasesofthesource.TheLowe'sdatacanbefoundonpage24of[...]

ReadmoreSource(s):HomeDepot;Lowe'sNumberofcustomertransactionsoftheHomeDepotworldwidefrom2015to2023(inmillions)HomeDepot:numberofcustomertransactionsworldwide2015-20232,0001,756.31,759.71,8001,666.41,620.81,6161,621.81,578.61,5441,6001,4001,2001,0008001,500.8600400200020152016201720182019202020212022202333Description:In2023,theHomeDepothadover1.6billioncustomertransactionsworldwide,aslightdecreaseincomparisontothepreviousyear.Thatsameyear,thecompanyoperatedover2,300st