英国摩托车工业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSMotorcycleindustryintheUnitedKingdomCHAPTER

01OverviewVolumeofmotorcyclesalesinkeyEuropeanmarketsin2022(inunits)MotorcyclesalesinkeyEuropeanmarkets2022Registrationsinunits050,000100,000150,000200,000250,000300,000ItalyGermany271,383199,410France193,356Spain176,961UnitedKingdom109,3273Description:ItalywasoneofthelargestEuropeanmarketsformotorcyclesin2022,withapproximately271,400motorcyclesregisteredinthecountrythatyear.ThesizeoftheUKmotorcyclemarketwassubstantiallysmaller,withonlyaround109,300motorcyclesregisteredin2022.ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;2022Source(s):ACEMVolumeofmotorcyclesandcarsregisteredinGreatBritainbetween2000and2022(in1,000units)MotorcyclesandcarsregisteredinGreatBritain2000-2022CarsMotorcycles35,00030,00025,00020,00015,00010,0005,00002000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

20224Description:About1.34millionmotorcyclesandalmost32.17millioncarswereregisteredinGreatBritainattheendof2022,aslightlyhighervolumethanin2021despitetheeconomicuncertaintyfacedbythecountryduetotheautomotivesupplychainshortagesandcostoflivingcrisis.Between2021and2022,around291,300additionalpassengercarswereaddedtoGreatBritain'scarpark.

ReadmoreNote(s):UnitedKingdom(GreatBritain);2000to2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKQuarterlyexpenditureonmotorcyclesintheUnitedKingdom(UK)from1stquarter2011to2ndquarter2023,basedonvolume*(inmillionGBP)MotorcyclepurchasetrendintheUnitedKingdom(UK)2011-2022350300250200150100505Description:Bythesecondquarterof2023,quarterlymotorcyclepurchasesintheUnitedKingdomwerearound188millionBritishpoundsseasonallyadjusted.Thisisaslightrisecomparedtosameperiodinthepreviousyear.Aftersignificantfluctuationin2020,withthestartoftheCOVID-19pandemic,whenexpenditurewasaslowas97millionpoundsinQ1andupto258millionpoundsinQ2,spendinghasbeguntostabilizeagain.ReadmoreNote(s):UnitedKingdom;Q12011toQ22023;*Householdfinalconsumptionexpenditurebasedonchainedvolumemeasures(seasonallyadjusted).Figuresaregivenhereinvolumetermsratherthanvaluetermstogiveabetterpictureof[...]

ReadmoreSource(s):OfficeforNationalStatistics(UK)Consumerpriceindex(CPI)ofmotorcycleandbicyclepurchasesannuallyintheUnitedKingdom(UK)from2008to2022Motorcycleandbicyclepurchasesconsumerpriceindex(CPI)intheUK2008-2022140120126.6119.2108.2104.9103.710210099.197.596.998.195.910080604020094.792.482.82008200920102011201220132014201520162017201820192020202120226Description:ThisstatisticshowstheConsumerPriceIndex(CPI)formotorcycleandbicyclepurchasesintheUnitedKingdom(UK)asanannualaveragefrom2008to2021,wheretheyear2015equals100.In2022,theannualaveragepriceindexvalueofmotorcycleandbicyclepurchaseswasmeasuredat126.6,thehighestobservedovertheperiodindisplay.ReadmoreNote(s):UnitedKingdom;2008to2022;*Indexvalue2015equals100.Theyear2015isthebaseyearusedtocalculatetheindexvalue.Consumerpriceindicesaredesignedtomeasurechangesinthepriceofeverythingconsumersbuy.More[...]

ReadmoreSource(s):OfficeforNationalStatistics(UK)CHAPTER

02SegmentsVolumeofmotorcycleregistrationsintheUnitedKingdomattheendof2021,bynation(in1,000units)NationaldistributionoflicensedmotorcyclesintheUnitedKingdom2022Thousandvehicles60002004008001,0001,2001,400EnglandScotland1,176.677.567.6WalesNorthernIreland26.18Description:In2022,EnglandwastheUnitedKingdomnationwiththemostmotorcyclesregistered.Itcounted1.18millionmotorcycleslicensedontheUKroads,comparedtoNorthernIrelandwhichhadjust26,100licensedvehicles.

ReadmoreNote(s):UnitedKingdom;endof2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKVolumeofmotorcycleregistrationsinEnglandasoftheendof2022,byregion(in1,000units)RegionaldistributionoflicensedmotorcyclesinEngland2022Numberofvehiclesinthousands100050150200250SouthEastSouthWest234170.3East151.2London123.7123.5NorthWestEastMidlandsWestMidlandsYorkshireandtheHumberNorthEast116.5109.6106.141.79Description:ThesoutheasternregionofEnglandhadthemostmotorcyclesinthenation,witharound234,000unitsregistered.Thisrepresentedaround20percentofallmotorcycleregistrationsinEngland.Bycontrast,theLondonregionaccountedforonlyaround10.5percentofthetotallicensedfleet.ReadmoreNote(s):UnitedKingdom(England);endof2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKDistributionofthemotorcyclefleetintheUnitedKingdomin2022attheendofQ4(in1,000s)MotorcyclefleetagebyyearoffirstregistrationintheUnitedKingdom2022450400350300250200413.4158.1150128.891.910050078.173.165.861.955.350.2Upto1year1to2years2to3years3to4years4to5years5to6years6to10years

10to13years13+yearsUnkown*10Description:In2022,overathirdofthemotorcyclesintheUnitedKingdomfleetwereover13yearsofage,with413,000vehiclesregisteredfallinginthatcategory.About92,000motorcycleshadbeeninuseforuptooneyear,makingupabouteightpercentoftheUK'stotalmotorcyclefleet.ReadmoreNote(s):UnitedKingdom;2022;*Unknownreferstovehicleswhenthedateoforiginalfirstregistrationisunknown,includingimportedvehiclesandpre-1973vehiclesthatwereunregisteredin1973buthavesubsequentlybeenregisteredagain.[...]

ReadmoreSource(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKVolumeofmotorcyclessoldintheUnitedKingdomin2022,bymotorcycletype(inunits)UK:typesofmotorcyclesold2022Adventure30,000CompetitionCustomModernClassicNakedRoadSportScooterTouringUnspecified25,00020,00015,00010,0005,0000202211Description:In2022,scootermotorcycleswerethemostpopularstylewithmorethan26,800newunitsregisteredintheUnitedKingdom.Itwasfollowedbynaked(orstandard)motorcycleswithsalesover23,600unitsin2022.Touringtypemotorbikesweretheleastpopularwithjustover2,900unitssoldinthatsameyear.ReadmoreNote(s):UnitedKingdom;2022Source(s):TheMotorcycleIndustryAssociationVolumeofnakedmotorcyclemonthlysalesintheUnitedKingdombetweenSeptember2020andSeptember2023(inunits)MonthlynakedmotorcyclesalesintheUnitedKingdom2020-20234,0003,5003,0002,5002,0001,5001,000500012/statistics/312415/naked-motorcycles-sold-in-the-united-kingdomIn2022,3,113naked(otherwiseknownasstandard)motorcyclesweresoldontheUnitedKingdommarket,a27percentyear-on-yearincrease.Aswithothervehicles,salestendtospikeinMarchandSeptemberduetothereleaseofnewregistrations.ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationMonthlynumberofscootersandothermopedssoldintheUnitedKingdomfromJanuary2021throughSeptember2023MonthlynumberofscootersandmopedssoldintheUnitedKingdom2021-2023ScooterOthermopeds1,2001,0008006004002000Jan

Feb

Mar

Apr

May

Jun

Jul'

Aug'

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep'21

'21

'21

'21

'21

'21

21

21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'23

'23

'23

'23

'23

'2313Description:660scootersandothermopedsweresoldintheUnitedKingdominSeptember2023,about6percentlessthanthesalesduringsamemonthayearearlier.DemandhaddippeddramaticallyinApril2020amidtheoutbreakofCOVID-19intheUKbutresumedfollowingusualseasonalpatternslaterintheyear,wheresalespeakwiththereleaseofnewmodelsinSeptember.ReadmoreNote(s):UnitedKingdom;January2021toSeptember2023Source(s):TheMotorcycleIndustryAssociationMonthlysalesofcustommotorcyclesintheUnitedKingdomfromSeptember2020toSeptember2023MonthlycustommotorcyclesalesintheUnitedKingdom2020-20231,4001,2001,000800600400200014Description:Thenumberofcustommotorcycles(sometimesknownascruisers)soldintheUnitedKingdombetweenSeptember2020andSeptember2023generallyfluctuated.SalesusuallyincreasedꢀinSeptemberandMarch.Ontheotherhand,thelowersaleswererecordedmainlyinFebruary.At117units,saleshitarecordlowforthetimeperiodunderconsiderationinFebruary2021.ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationMonthlyscootermotorcycleandmopedsalesintheUnitedKingdom(UK)fromSeptember2020toSeptember2023UK:monthlymopedandmotorcyclescootersales2020-20234,5004,0003,5003,0002,5002,0001,5001,000500015Description:Scooterandmopedsalesamountedtoover4,000unitsinJune2021,andthiswasthehighestmonthlysaleintheUKforthelastthree-yearperiod.Ontheotherhand,thelowestsalesvolumewasrecordedinFebruary2021,with1078sales.

ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationCHAPTER

03CompaniesVolumeofmotorcyclessoldintheUnitedKingdombetween2015and2022,byleadingmotorcyclebrandBest-sellingmotorcyclebrandsintheUnitedKingdom2015-2022HondaYamahaLexmotoBMWTriumph25,00020,00015,00010,0005,00002015201620172018201920202021202217Description:HondawastheleadingmotorcyclebrandintheUnitedKingdomin2022withover21,000unitsregisteredbyUKconsumers.Despiteayear-on-yeardipinsalesofaround19percentin2020fromwhichHondabegantorecoverin2021,thebrandremainedaclassofitsown:Honda'snearestcompetitor,fellowJapanbasedmanufacturerYamaha,soldclosedto11,700units.In2020,Lexmoto,Yamaha'sclosestcompetitorin2020,lostitspositionasthethirdmostpopularmotorcyclebrandin[...]

ReadmoreNote(s):UnitedKingdom;2015to2022Source(s):TheMotorcycleIndustryAssociationVolumeofmonthlyHondamotorcyclesalesintheUnitedKingdombetweenSeptember2020andSeptember2023(inunits)MonthlyHondamotorcyclesalesintheUnitedKingdom2020-20233,5003,0002,5002,0001,5001,000500018Description:Atotalof2,862HondamotorcyclesweresoldintheUnitedKingdominSeptember2023,aconsiderableyear-on-yearriseofaround40percentonitsSeptember2022salesnumbers.Aswithothervehicles,salestendtospikeinMarchandSeptemberduetothereleaseofnewregistrations.In2021HondaalsosawaspikeinsalesinJune.ThelowestrecordedmonthlysaleinthepastthreeyearswasFebruary2021,whenthebrandonlysold460newmotorcycles.

ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationHondamotorcycleslicensedinGreatBritainfrom2000to2022HondabikesregisteredinGreatBritain2000-2022300,000250,000200,000150,000100,00050,00002000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202219Description:ThenumberofHondamotorcyclesregisteredinGreatBritainfrom2000to2022remainedrelativelystable.Afterdecliningslightlyinthelate2000sandthenremainingmostlystaticforalmostadecade,thenumberofHondamotorcyclesonroadsinGreatBritainstartedrisingagainslightlyandstoodatcloseto263,000attheendofthefourthquarterin2022.ReadmoreNote(s):UnitedKingdom(GreatBritain);2000to2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKVolumeofmonthlysalesofYamahamotorcyclesintheUnitedKingdombetweenSeptember2020andSeptember2023(inunits)MonthlyYamahamotorcyclesalesintheUnitedKingdom2020-20232,0001,8001,6001,4001,2001,000800600400200020Description:InSeptember2023,Yamahasold1,487motorcyclesintheUnitedKingdom,anincreaseof28percentcomparedtoSeptemberinthepreviousyear.In2022Yamahasoldatotalofcloseto11,700motorcyclesintheUK.

ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationYamahamotorcycleslicensedinGreatBritainfrom2000to2022YamahabikeslicensedinGreatBritain2000-2022200,000180,000160,000140,000120,000100,00080,00060,00040,00020,00002000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202221Description:ThenumberofYamahamotorcyclesregisteredinGreatBritainhasbeenslowlyincreasingofthepastthreeyear.Attheendof2022,theirtotalnumberstoodatabout163,000.ThenumberofYamahamotorcyclesonBritishroadsinthelasttwodecadespeakedin2009,whenover173,000Yamahavehicleswereregistered.ReadmoreNote(s):UnitedKingdom(GreatBritain);2000to2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKVolumeofBMWnewmotorcyclemonthlysalesintheUnitedKingdomfromSeptember2020toSeptember2023(inunits)MonthlyBMWnewmotorcyclesalesintheUnitedKingdom2020-20232,5002,0001,5001,000500022Description:InSeptember2023,BMWsold1218motorcyclesintheUnitedKingdom.Thisisaslightdecreasecomparedtothesalesinthesamemonthin2022.ParticularlylowsaleswererecordedinFebruary2021,whenonly123unitsweresold.

ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationTriumph'smonthlymotorcyclesalesintheUnitedKingdombetweenSeptember2020toSeptember2023(inunits)MonthlyTriumphmotorcyclesalesintheUnitedKingdom2020-20231,8001,6001,4001,2001,000800600400200023Description:DemandforTriumphmotorcyclesintheUnitedKingdombottomedoutinFebruary2021andpeakedinMarch2023with1705monthlysales.TriumphisamongthelargestmotorcyclemanufacturersbasedintheUnitedKingdom,andtherevenueforTriumphisprojectedtoreachUS$103.20min2023.InSeptember2023,thereweresome1,131newTriumphmotorcyclesontheroadintheUK.

ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationTriumphmotorcyclelicensedinGreatBritainbetween2000and2022NumberofregisteredTriumphbikesinGreatBritain2000-2022140,000120,000100,00080,00060,00040,00020,00002000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202224/statistics/313214/registered-triumph-motorcycles-in-the-united-kingdomFrom2000to2021,thenumberofTriumphmotorcyclesregisteredinGreatBritainhascontinuouslyrisenandmorethantripledoverthisperiod.In2022,morethan122,000TriumphmotorcycleswereregisteredontheroadacrossGreatBritain.

ReadmoreNote(s):UnitedKingdom(GreatBritain);2000to2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKVolumeofLexmotomotorcyclemonthlysalesintheUnitedKingdomfromSeptember2020toSeptember2023(inunits)MonthlyLexmotomotorcyclesalesintheUnitedKingdom2020-20232,0001,8001,6001,4001,2001,0008006004002000Sep

OctNov

Dec

Jan

Feb

Mar

Apr

MayJun

Jul

Aug

Sep

OctNov

Dec

Jan

Feb

Mar

Apr

MayJun

Jul

Aug

Sep

OctNov

Dec

Jan

Feb

Apr

MayJun

Jul

Aug

Sep'20

'20

'20

'20

'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'21

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'22

'23

'23

'23

'23

'23

'23

'23

'2325Description:Lexmotosold390newmotorcyclesintheUnitedKingdominSeptember2023,22percentdecreasecomparedtoitsSeptember2022salesnumbers.TheyearlynumberofLexmotomotorcyclessoldhasfallensince2020andthecompanylostitspositionasthemostpopularmotorcyclebrandintheUK,beingovertakenbybothBMWandTriumphin2022.ReadmoreNote(s):UnitedKingdom;September2020toSeptember2023Source(s):TheMotorcycleIndustryAssociationSuzukimotorcycleslicensedinGreatBritainfrom2000to2022SuzukibikeslicensedinGreatBritain2000-2022180,000160,000140,000120,000100,00080,00060,00040,00020,00002000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202226Description:ThenumberofSuzukimotorcyclesregisteredinGreatBritainexperiencedanincreasefrom2000until2008butthenbeganasteadydecline.Atthethepeakduringthisperiod,in2008,168,000SuzukimotorcycleswereregisteredonBritishroads.Inthe2022thisnumberhaddeclinedto108,000,adropofmorethanonethird.ReadmoreNote(s):UnitedKingdom(GreatBritain);2000to2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKHarley-DavidsonmotorcycleslicensedinGreatBritainfrom2000to2022Harley-DavidsonbikeslicensedinGreatBritain2000-202260,00050,00040,00030,00020,00010,00002000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

202227Description:ThenumberofHarleyDavidsonbrandedmotorcyclesregisteredinGreatBritainfrom2000to2022hasbeenexperiencinganoverallupwardtrend,despiteslightdecreasesandstagnationbetween2009and2013.Throughoutthesecondhalfofthe2010snumbersbeganclimbingagainandasmalldropin2020,withthestartoftheCOVID-19pandemic,registrationfiguresstoodatabout52,900attheendof2022.ReadmoreNote(s):UnitedKingdom(GreatBritain);2000to2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKCHAPTER

04SpecialfocusonmotorcycleenginesLicensedmotorcyclenumbersintheUnitedKingdomin2021,byenginesize(in1,000units)NumberofmotorcyclesbyenginesizeintheUnitedKingdom2021Thousandvehicles2000501001502503003504004501-50cc51-125cc59.91310.07126-150cc12.9151-400cc32.36401-500cc55.61501-600cc82.66601-700cc139.06701-800cc79.3676.6801-900cc901-1,000ccMorethan1,000ccBatteryelectricvehiclesUnknown109.53392.0613.440.129Description:Themostpopularenginesizesformotorcyclesin2022intheUnitedKingdomwereenginesover1,000ccatover390,000unitsregistered.Thatsameyear,motorcycleswithenginesizesof51to125ccwerealsopopular,representingover310,000vehicleslicensed.ReadmoreNote(s):UnitedKingdom;2022Source(s):DepartmentforTransport(UK);DriverandVehicleLicensingAgency;GOV.UKVolumeofmotorcyclessoldintheUnitedKingdomfrom2014to2022,byenginesize(inunits)MotorcyclessoldintheUnitedKingdombyenginesize2014-20220-50cc51-125cc126-650cc651-1000ccOver1000c60,00050,00040,00030,00020,00010,000020142015201620172018201920202021202230Description:Motorcycleswithanenginesizeintherangeof51-125ccwerethemostpopularmotorcycletypeintheUnitedKingdomwithalmost40,400unitssoldbetweenJanuaryandDecember2022.Thatsameyear,theleastpopularmotorcycleswerethosewithanenginesizeintherangeof0-50ccwithapproximately10,780unitsofsuchmotorcyclesnewlyregistered.ReadmoreNote(s):UnitedKingdom;2014to2022Source(s):TheMotorcycleIndustryAssociationVolumeof51-125ccenginemotorcyclemonthlysalesintheUnitedKingdombetweenSeptember2020toSeptember2023(inunits)Monthly51-125ccenginemotorcyclesalesintheUnitedKingdom2020-20